Prepared Expressly for…
Year-end December 2021
San Pablo 2021 Year-end…
Annual Community Survey
Including Comparison of Opinion Leaders with the Mainstream Strategy Research Institute
An Institute for CONSENSUS BUILDING
WWW.SRI-CONSULTING.ORG
800.224-7608
Draft
San Pablo Community Survey
Year-end December 2021
Research Design
Sample size: N=300
15% (N=45) Opinion Leaders
8% chose to take survey in Spanish
Population surveyed: Community-at-large
Sampling Error: ±4.5 to 5.8%
Data Collection: December 22, 2021 thru
January 6, 2022
Draft
San Pablo is a great community…
I am happy to be a resident
Question 1.0: San Pablo is a great community; I am happy to be a resident.
Figure 1
San Pablo Community Survey
Year-end December 2021
54 34
4 3 5
0 10
20 30
40 50
60 70
80 90
100
Percent
88%
Agree
Opinion Leaders
76%
Agree
Strongly Somewhat Don’t Agree Somewhat Strongly Agree or Disagree Disagree
8%
Disagree
Dec 2020
91% Agree
Dec 2019
83% Agree
Dec 2018
76% Agree
Oct 2017
86% Agree
Nov. 2016
85% Agree
Draft
Question 2.0: Is there anything about the City of San Pablo that you would like changed?
Desired Changes
In the City of San Pablo
Would Like Changed
(Top 6, Rank-ordered; Open-ended)
16% Improved street/road maintenance
14% Less Crime
8% Traffic congestion
5% Assist the Homeless
5% Illegal dumping
5% Economic Development (more/better jobs)
(Refer to Questionnaire for entire list)
Figure 2
San Pablo Community Survey
Year-end December 2021
50%
Yes
44%
No
6%
Unsure/DK
/Ref
Draft
Figure 3
San Pablo Community Survey
Year-end December 2021
Question 3.0: Is there a Local Issue, or more than one issue, you are especially concerned about as a resident of San Pablo?
Issues of concern
(Top 5, Rank-ordered; open-ended)
14% Homeless
11% Clean up City (trash pick-up, etc.)
10% Crime
9% Public safety
7% Quality of education for local youth
(Refer to Questionnaire for entire list)
Local Issues of Concern
38%
Yes
55%
No
7%
Unsure/DK
/Ref
(Front-end of Mind)
Draft
Figure 4
San Pablo Community Survey
Year-end December 2021
Question 4.0: I will read a list of local issues that may or may not be of concern to local residents. After I read each one, please tell me whether the issue is something that is of High concern, Some concern, or NO Concern at all to you.
Q4.1 Crime
Q4.3 Local economy & jobs
Q4.7 Quality of education
Q4.4 Improved street & road
maintenance
Q4.5 Local taxes & user fees
Q4.6 Fire protection services
Q4.2 Emergency medical
services
Local Issues of Concern
(Core Values)
High Concern + Some Concern
21 19
25 28
42 32
25 30
40 35
37 23
44 57
0 20 40 60 80 100
Percent
82 76
65 65
60 51
59 Draft
Figure 5A
San Pablo Community Survey
Year-end December 2021
Question 5.0: City Council routinely updates its Priority Work Plan. City officials would like to have benefit of your input when updating this Work Plan. I will read a list of possible endeavors that are presently under consideration. After I read each one, please tell me whether you see this as being a high priority, medium priority, low priority, or NOT a priority at all.
Q5.11 More services for Seniors
Q5.6 Enhance Workforce Development
& Job Training
Q5.2 Enhance services & programs for
Local Youth
Q5.3 More Economic Development/jobs
Q5.8 Enhance Quality of Education
Q5.4 Develop programs/services for
the Homeless
Q5.9 Provide Affordable Housing
5.1 Enhance Public Safety Training
Programs & Technology Infrastructure
Endeavors for City’s Work Plan
(Top 8 Rank-ordered)
High Priority + Medium Priority
36 47
47 56
51 47
39 45
38 27
28 19
25 31
40 34
0 20 40 60 80 100
Percent
79 79
78 76
75 75
74 74
Draft
Figure 5B
San Pablo Community Survey
Year-end December 2021
Question 5.0: City Council routinely updates its Priority Work Plan. City officials would like to have benefit of your input when updating this Work Plan. I will read a list of possible endeavors that are presently under consideration. After I read each one, please tell me whether you see this as being a high priority, medium priority, low priority, or NOT a priority at all.
Q5.13 New College Preparatory
services & Work Development
Programs for Youth
Q5.5 Additional Recreational
Facilities
Q5.7 Enhanced Municipal
Broadband
Q5.12 New & improved City parks
Q5.10 Street Maintenance &
Rehab Projects
Endeavors for City’s Work Plan
(Bottom 5 Rank-ordered)
High Priority + Medium
Priority
40 34
42 38
54 24
32 25
35 19
0 20 40 60 80 100
Percent
73 73
67 66
64 Draft
High Priority +
Medium Priority
Figure 6
San Pablo Community Survey
Year-end December 2021
Question 6.0: Are there additional projects or endeavors that you think the new City Council should incorporate into its 2021-23 Work Plan?
Additional Projects/Endeavors
Constituents would Like included in 2021-23 Work Plan
Additional Projects
(Top 6, Rank-ordered)
11% More social services
10% More arts and cultural events
7% Enhanced medical services for residents
7% More/better jobs for local residents
7% More affordable housing
7% More activities for local youth
(Refer to Questionnaire for entire list)
26%
Yes
60%
No
14%
Unsure/DK
Refused
Draft
Question 7.0: As you know, the City provides many services to San Pablo residents, including City street and park maintenance, programs and services for local youth and seniors, public safety services (such as police services), and many more. On whole, how satisfied are you with the services presently being provided by and/or through the City? Figure 7
San Pablo Community Survey
Year-end December 2021
28 43
23 5 1
0 10
20 30
40 50
60 70
80 90
100
Percent
71%
Satisfied
Opinion Leaders
70%
Satisfied
Extremely Slightly Neutral Slightly Extremely Satisfied Ref Dissatisfied
6%
Dissatisfied
2020
62%
Satisfied
Satisfaction with…
City-Sponsored
Services & Programs
Draft
Question 8.0: Are there any additional services that you would like the City to consider providing to residents throughout the community?
Additional Services
Constituents would Like to be considered
Additional Services
(Top 5, Rank-ordered)
13% Additional Medical Services
13% More for local seniors
13% Address trash pick-up & illegal dumping
8% Assist homeless
5% Need cameras on streets
(Refer to Questionnaire for entire list)
Figure 8
San Pablo Community Survey
Year-end December 2021
18%
Yes
72%
No
10%
Unsure/DK
/Ref
Draft
Question 9.1 Before this telephone interview, had you heard of fiber optics or Municipal Broadband?
Have You Heard of…
Fiber Optics or
Municipal Broadband?
Figure 9A
San Pablo Community Survey
Year-end December 2021
15%
Unsure/DK
/Ref
19%
Yes
66%
No
From 2018
60%
YES
Draft
We will use different language for next survey when testing Fiber Optics: Are you familiar with High Speed Internet or 5G Internet? Figure 9B
San Pablo Community Survey
Year-end December 2021
Likely ‘Take Rate’
Question 9.2: Based upon the description I just gave you for a City-owned, public Municipal Broadband fiber optics network AND a future City-wide 5G public wireless network, how likely is it that you will SWITCH from your present provider of Internet services (including your television, internet and perhaps telephone), specifically Comcast Cable or AT&T when it is made available to you through the City of San Pablo?
Likely Take Rate Today
Minimum
Take Rage
Likely
Take Rate
Potential
Take Rate
17%
44.5% to
55.5% 72%
100%
of Highly Likely
To Switch
100% of Highly Likely
Plus 50% to 70% of
Somewhat Likely to Switch
100% of Highly Likely
Plus 100% of Somewhat
Likely to Switch
50 60
70 80
90 100
Nov. 2014 June. 2016 Oct. 2017 Dec. 2018 Dec. 2019 Dec. 2021 Percentage
Likely Take Rate Over Time
Range 50 to 56%
Range 59 to 67%
Range 71 to 77%
Range 53 to 59%
Range 65 to 74
Range 45 to 55.5
Draft
Question 9.3: Building the infrastructure for a City-owned, public Municipal Broadband network will be an added expense to the City. With uncertainty of federal or state funds available to cities for these projects, which are highly competitive; and, given the benefits that such a network brings to San Pablo residents and businesses, alike, would you support a modest increase in the City’s sales tax to make this possible?
Support for Modest Increase in
City’s Sales Tax
to bring public Municipal Broadband to the City
Figure 9C
San Pablo Community Survey
Year-end December 2021
Draft
55%
Definitely
YES
3%
32%
Depends
on amount
Unsure/
Ref
12%
Probably
NO
35%
Probably
YES
8%
Definitely
YES
8%
Definitely
NO
5%
Opinion Leaders
31%
Likely Support
SRI’s Go, No-Go Model
Likely Support
25.5%
SRI’s Go, No-Go
100% Definitely +
50% Probably
Figure 10A
San Pablo Community Survey
Year-end December 2021
Do You Support Partnering with the…
West Contra Costa Unified
SCHOOL DISTRICT
for Wi-Fi Connectivity?
Question 10.1: Would you encourage City officials to continue to partner with the West Contra Costa Unified School District by investing in City or District owned technologies designed to promote academic enrichment and help close the digital divide in San Pablo?
44%
Strongly
Encourage
36%
Somewhat
Encourage
8%
Unsure/
Refused
12%
Do NOT
Pursue
Encourage
80%
88% OpLead
Draft
Figure 10B
San Pablo Community Survey
Year-end December 2021
Do You Support Partnering with the…
San Pablo Branch County
LIBRARY
for Wi-Fi Connectivity?
Question 10.2: Would you encourage City officials to pursue to fund and implement an ongoing joint venture with the San Pablo Branch of the County Library to purchase Wi-Fi connectivity devices to be checked-out to local youth; thus, enhancing Wi-Fi Connectivity and promoting academic enrichment and closing the digital divide in San Pablo? Encourage
78%
76% OpLead
43%
Strongly
Encourage
35%
Somewhat
Encourage
10%
Unsure/
Refused
12%
Do NOT
Pursue
Draft
Question 10.3: Would you encourage City officials to entering into partnerships with BOTH the West Contra Costa Unified School District AND San Pablo branch of the Contra Costa County Library.
Figure 10C
San Pablo Community Survey
Year-end December 2021
Do You Support Partnering with the…
BOTH
the School District AND the Library?
42%
Strongly
Encourage
38%
Somewhat
Encourage
12%
Unsure/
Refused
8%
Do NOT
Pursue
Encourage
80%
94% OpLead
Draft
Question 11.1: If you were an advisor to San Pablo City officials, would you encourage City Council to pass an ordinance to INCREASE the minimum wage to be paid by local businesses BEYOND the state-mandated $15/hour on January 1, 2022?
Support Increase Minimum Wage
Beyond State Law?
Figure 11
San Pablo Community Survey
Year-end December 2021
48%
Increase
beyond $15
30%
Depends on
amount
7%
Unsure/
Refused
15%
DO NOT
Increase
Draft
Support for a :
Tax Measure to Fund…
Developing a Youth-oriented College Preparatory,
Workforce Development & Scholarship Program
Figure12A
San Pablo Community Survey
Year-end December 2021
22 55%
Definitely
YES
3%
20%
Depends on
amount
7%
Unsure/
Ref
5%
Probably
NO
30%
Probably
YES
3%
Definitely
NO
35%
Definitely
YES
Question 12.1 In order to provide funding to develop a youth-oriented College Preparatory, Workforce Development & Scholarship Program, would you vote YES or NO on a tax measure, if placed on the local ballot, wherein the monies from this funding would be dedicated to such a program? Likely Support
50%
SRI’s Go, No-Go
100% Definitely +
50% Probably
Opinion Leaders
62%
Likely Support
SRI’s Go, No-Go Model
Draft
Preference for Type of Funding Mechanism to…
Provide Funding for
Youth-Oriented Programs
Question 12.2: Listed are four funding mechanisms under consideration.
Please tell me which mechanism you would recommend be placed on the local ballot to provide funding for youth-oriented programs.
Figure 12B
San Pablo Community Survey
Year-end December 2021
Type of Funding Preferred
(Comm-at-large)
Preferred
(Opinion
Leaders)
Initiate Modest Annual
Income Tax 27% 19%
Modest Increase in Local
Sales Tax 24% 20%
Modest Increase to
Property Tax 24% 29%
Modest Increase to
Parcel Tax 17% 19%
Draft
Satisfaction With…
Level of Waste Disposal and
Trash Removal Services
Question 13.1: How satisfied are you with the level of waste disposal and trash removal services presently being provided through the City of San Pablo?
Extremely Somewhat Neutral/ Somewhat Extremely Satisfied Refused Dissatisfied 25 51
17 5 2
0 10
20 30
40 50
60 70
80 90
100
Percent
76%
Satisfied
7%
Dissatisfied
Opinion Leaders
82%
Satisfied
Figure 13A
San Pablo Community Survey
Year-end December 2021
Draft
Figure 13B
San Pablo Community Survey
Year-end December 2021
Question 13.2: I will list several waste disposal and trash removal services that are presently being provided to San Pablo residents; after I read each one, please tell me whether or not you were AWARE of this service prior to today’s interview?
Service Aware
Dumpster Days 69%
Free Hazardous Household Waste Drop-off 64%
Extra Curbside Collection Services
(limited to 15 garbage bags) 55%
Curbside Bulky Item Collection
(limited to 1 large item) 50%
Free Mattress Recycling 47%
Dumpster Voucher Program 35%
AWARE of Specific Waste Disposal
and Trash Removal Services
Draft
Figure 13C
San Pablo Community Survey
Year-end December 2021
Question 13.3: I will read the list of waste disposal and trash removal services one more time. After I read each one, please tell me if, in your opinion, this service is essential; useful, but NOT essential; or not useful at all, thus, could be eliminated.
How Essential
are these Waste Disposal and Trash Removal Services?
Service Essential Useful,
not Essential
Could be
Eliminated
Free Mattress
Recycling
2%
6%
10%
37%
40%
24%
Curbside Bulky
Item Collection
(limited to 1 large item)
2%
6%
7%
6%
41%
36%
Dumpster Days 0%
6%
7%
6%
35%
67%
Extra Curbside
Collection Services
(limited to 15 garbage bags)
2%
6%
2%
12%
28%
61%
Free Hazardous
Household Waste
Drop-off
2%
6%
0%
0%
26%
70%
Draft
Question 13.4 Would you like to receive information about the waste- reduction programs that are presently being provided through the City? Would You Like to Receive
More Information
about Waste-Reduction Programs?
Figure 13D
San Pablo Community Survey
Year-end December 2021
3%
Unsure/DK
/Ref
55%
Yes
42%
No
Draft
Question 14.0 Would you be willing to pay slightly higher garbage rates in order to make it possible for the City to provide additional Citywide litter removal services and address illegal dumping throughout San Pablo? Would You Be Willing to…
Pay Higher Rates
for Additional Citywide Litter Removal Services
and to Address Illegal Dumping?
Figure 14A
San Pablo Community Survey
Year-end December 2021
46%
Yes
34%
No
20%
Unsure/DK
Refused
Draft
How Much More
for Additional Clean-up Services?
Question 14.1 To make it possible for the City to provide additional clean-up services, would you be willing to pay an additional…
Figure 14B
San Pablo Community Survey
Year-end December 2021
Draft
$10/year
$20/year
$30/year
More than
$30/year
27 39
9 5
0 20 40 60
Percent
Over Half
53%
$20/yr
Increase
Figure 15
San Pablo Community Survey
Year-end December 2021
Question 15.0: When considering asking San Pablo residents to support any funding mechanism intended to enhance the quality of life for all local residents, difficult choices must be made by City officials. Three new funding measures are presently under consideration. Please tell me your priority (1st, 2nd, 3rd) for these mechanisms
Authorize a funding mechanism to
develop Youth-oriented College
Preparatory, Workforce
Development & Scholarship
Program
Support modest increase in City’s sales
tax to build infrastructure for
Municipal Broadband
Pay slightly higher garbage rates
to provide additional trash
removal services
Support for…
Rank-order for
Three Funding Mechanisms
Top + Second Priority
37 19
48 14
48 24
0 20 40 60 80 100
Percent
72 67
51 Draft
Thank You
We’ll be pleased to
Take Questions Now
Draft
Demographics
of Survey Respondents
Length of Residency
0 to 5 years 26%
6 to 10 17%
11 to 25 29%
Over 25 years 27%
Refused 21%
Age
18 to 30 21%
31 to 40 19%
41 to 50 14%
51 to 65 24%
Over 65 years 21%
Refused 1%
Household Income
Under $25,000 15%
$25,001 to $50,000 17%
$50,001 to $75,000 20%
$75,001 to $100,000 13%
Over $100,000 17%
Refused 18%
Education
Less than High School 2%
High School/Trade School 21%
Some College 33%
College Graduate 29%
Graduate/Prof. School 15%Ethnicity
Caucasian 33%
Hispanic/Latino 28%
African American/Black 17%
Native American/Alaskan 0%
Native Hawaiian & other
Pacific Islander 2%
Asian 11%
Other 9%
Gender
Male 43%
Female 57%
Ideology
Liberal 27%
Progressive 14%
Moderate 27%
Conservative 15%
Refused 17%
Home Ownership
Own 62%
Rent 35%
Refused 3%
Figure 18A
San Pablo Community Survey
January 2021
Demographics
of Survey Respondents
Length of Residency
0 to 5 years 19%
6 to 10 21%
11 to 25 30%
Over 25 years 28%
Refused 2%
Age
18 to 30 12%
31 to 40 20%
41 to 50 19%
51 to 65 24%
Over 65 years 17%
Refused 8%
Household Income
Under $25,000 13%
$25,001 to $50,000 16%
$50,001 to $75,000 20%
$75,001 to $100,000 9%
Over $100,000 7%
Refused 35%
Education
Less than High School 6%
High School/Trade School 15%
Some College 28%
College Graduate 37%
Graduate/Prof. School 10%
Refused 4%
Ethnicity
Caucasian 21%
Hispanic/Latino 25%
African American/Black 15%
Native American/Alaskan 17%
Native Hawaiian & other
Pacific Islander 1%
Asian 12%
Other 1%
Refused 8%
Gender
Male 47%
Female 53%
Ideology
Liberal 30%
Progressive 23%
Moderate 22%
Conservative 13%
Refused 12%
Home Ownership
Own 56%
Rent 17%
Refused 27%
Figure 16A
San Pablo Comm6nity Survey
Year-end December 2021
Draft
Demographics
of Survey Respondents
Figure 18A
San Pablo Community Survey
January 2021
Demographics
of Survey Respondents
Figure 16B
San Pablo Community Survey
Year-end December 2021
# School Aged Children
None 52%
One 20%
Two 13%
Three or more 7%
Refused 8%
Registered to Vote
Yes 90%
No 9%
Refused 1%
Party ID
Democrat 34%
Republican 16%
Independent 21%
Other 14%
Refused 15%
Area of Residence
East I80/San Pablo Hills 11%
Old Town 11%
N San Pablo, Leroy Heights
Contra Costa College 36%
West I80, Casino Hospital
Area, City Hall 30%
Refused 12%
Language
English 92%
Spanish 8%
Draft