W W W . S A N P A B L O E D C . O R G
San Pablo Economic
Development
Corporation
(San Pablo EDC)
Annual Presentation
W W W . S A N P A B L O E D C . O R G
• Small Business
Training & Education
• Job Training, Career
Development &
Placement
• Supportive Programs
& Services
San Pablo EDC develops, diversifies and
stabilizes the local economy through the
education and training of workforce and business.
Mission
Our aim is to remove barriers to economic opportunity & health equity.
New Normal – Build Back Stronger
EDC Mission: Educate & Train Business & Workforce
• Technical Assistance (TA) for Business
• Membership & Sponsorship
• Access to Capital
• Homeownership
• Sugey Mojica, Business & Housing Program Manager,
Assistant to the Executive Director
San Pablo EDC: Business Services Offerings
Connecting entrepreneurs and businesses to industry resources to start and grow a business.
• Technical Assistance - Identify needs, customize solutions, provide tools • Make webinars in collaboration with partners & referrals to experts • HR Concierge Services
• Marketing & Engagement Services
Technical
Assistance
55 Entrepreneurs & Business Owners
assisted
41 are doing Business in San Pablo
22 Virtual Webinars Provided
15 Businesses in Gift Card Program
29 In-person Food Handler Cert.
s
Membership &
Sponsorship
32 Business Members
8 Sponsors
3485 EDC Subscribers
1,289 Business Newsletter
Subscribers
Access to
Capital
10 Funded B2B Loans
24 B2B Applications
35 B2B Inquiries
San Pablo EDC: Business Services
Supporting businesses means supporting jobs, and it means capturing disposable income from the surrounding area.
• Direct mail ad share design/distribution
• Business digest & education/webinar delivery (ENG/SPA) • Annual community-business connection campaigns:
o Restaurant Week (2x annually)
o National Small Business Week and Small Business of
the Year
o Where’s Pablo? & Business Watch (in partnership with
SPPD)
• Membership and sponsorship benefits
• On-the-Job Training (OJT) business registrations
• Local Hire Policy local business referrals
• B2B pivots (i.e., online stores)
• Food/Job Security: purchase local gift cards
Food Handler Safety Certification
and Training for San Pablo
Restaurants
o 11 Restaurant
Managers Trained and
Certified
o 18 Food Handlers
Trained and Certified
o 5 San Pablo
Restaurants
o Conducted in Spanish
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Home Ownership
San Pablo EDC provides webinars, tools and
resources that provide a basic overview of the home-
buying process:
• Benefits of owning a home
• Establishing good credit
• Deciding how much you can afford
• Roles of professionals in the home buying process
• Down payment, closing costs and mortgage
insurance requirements
• Applying for a home loan
• Insuring your new Home
• Additional resources for low- and moderate-income
homebuyers
First Time Homebuyer Assistance Programs
WISH (Workforce Initiative Subsidy
for Homeownership)
• Currently, EDC staff enroll residents in
WISH, a 4:1 grant matching program
providing up to $22,500 and refer out
to programs, such as Cal HFA
• Programs will continue to expand
SPLASH (San Pablo Loan Assistance
for Sustainable Housing)
• Utilizing San Pablo Housing Successor Agency
(HSA) funding
• Mission is to help low-income individuals
become first-time homebuyers in the City of
San Pablo
• SPLASH is a shared appreciation loan (SAL)
for up to 10% of the purchase price of the
home not to exceed $100,000.
• SPLASH loans are deferred payment loans
(also known as “silent second”). No payments
will be required until the property is sold or
otherwise transferred (including refinancing).
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EDC Mission: Educate & Train Business & Workforce
• Job Development & Career Counseling
• Degrees and Certified Training
• Employment Support Services
• Owen Hershey, Senior Workforce Coordinator
San Pablo EDC Workforce Programs
• Helping San Pablo and Contra Costa County residents to build sustainable-wage careers in growing industries
• 160 people served in FY2021-22, including 58 San Pablo residents Job Training
65 people funded for
professional job
training
On-The-Job Training
15 people placed in
on-the-job training
(OJTs) with local
employers (5 San
Pablo residents)
Job Placement
42 people placed into
employment
100+ actively job
searching
Leveraging Grants to serve the community
• WIOA – Federal workforce dollars
• Measure Q – Local San Pablo tax funds reinvested into the community • Workforce grants from multiple private, public and government agencies • All leveraged to multiply supports
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On-The-Job Training (OJTs)
• Reimbursements for Employers who hire EDC
participants full-time at a living wage to train
them on the job, up to $10,000 in
reimbursement per hire
• 15 OJTs completed in PY 2021-2022
• Great retention and living wage incentive in a
strained labor environment
Career Counseling & Case
Management
• EDC Workforce staff support all
participants with extensive career
counseling services
• Career exploration & assessments
• Resume review & revision
• Networking strategies & practice
• Interview coaching
• Referrals to employers who are
hiring, and to contacts for
informational interviews
• Referrals to partner agencies for
additional support
Employment Support Services
(ESS)
• The EDC leveraged grants from the
federal government, Contra Costa
County, and foundations to provide
emergency cash aid for people
affected by the pandemic
• 60 people received over $26,000 in
ESS to help pay the rent, childcare,
utilities, food, gas, and more
• 100% of ESS recipients also enrolled
into EDC’s workforce programs to
seek jobs and training
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San Pablo Resident Success Story:
Mirna - Barista turned Dental Assistant
“When I came to EDC, I was desperate with
unemployment as my only source of income
while supporting two kids – one three months
old. I could only find part-time jobs paying $13
per hour. Working with EDC, I was able to get
computer training, so that I could work in an
office setting, instead of a coffee shop. Having a
little knowledge, a lot of information, financial
help for childcare, and food gift cards that all
came at a time when I no longer received
unemployment helped me in the neediest
times.”
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San Pablo Resident Success Story:
Oscar – becoming a truck driver!
“My needs were many. It was a very critical situation
for me. I could not have paid for my license with my
salary and the San Pablo EDC helped me with the
cost.”
Oscar enrolled with the EDC, attained funding for
his truck driving class, and passed the DMV test to
get his Class A license. Best of all, Oscar was just
offered a great job driving with the Port of Oakland!
“Do not be afraid to seek help from the EDC,
because they are very kind and help a lot. I am very
grateful to you and the very nice program you have
to help people.”
Business Survey Results
Our work involves ensuring our businesses and residents are engaged in program and policy design. We asked for
business input on a handful of key topics.
• Seven-question survey (excluding demographic questions) for local small businesses to get their perspective, as well as invite them to participate in future business forums.
• Outreach methodologies included direct mail, phone calls, eblasts/email, social media posts, and some in-person.
• In total, 29 businesses responded, of which 26 were located in San Pablo and the remaining three (3) conduct business in the City of San Pablo, servicing San Pablo businesses.
Business Survey Results (cont’d)
If you were an advisor to San Pablo City officials, would you encourage City Council to pass an ordinance to INCREASE the minimum wage to be paid by local businesses BEYOND the state-mandated $15/hour?
• 15 or 52% said they
would support an
increase to the
minimum wage.
Business Survey Results (cont’d)
Staying in your role as a business advisor, and considering the ongoing pandemic recovery, how would you recommend the City support local businesses? • Provide technical support, i.e., tools to run a business effectively; funding would also be great to tackle the rising costs in food, rents, supplies, running a business, etc.
Access to Free Resources
& Capital
• Continue having city departments show up as partners -- mindset of how could we get something done rather than why something cannot be accomplished City Interaction
& Policy/Ordinance Change
• Please do not add more pressure on business. Consumer spending has decreased and revenue volumes are not at pre-COVID levels. Relieve, Don’t Add, Pressure • Waive cost of permits/licenses for pre-established businessesSign Ordinance & Permit Fees • More police present doing business hours. I had to changes my hours of operation because of fear of being robbed.Safety
Business Survey Results (cont’d)
Would you support a business program that addressed safety and blight in the City?
Business Survey Results (cont’d)
As a business owner, what is your greatest need?
• Increase in labor pool
• Good, hard-working employeesLabor
• Technical support and funding
• Health Department compliance or customer satisfaction webinars Financial Support &
Lower Cost
• More [advertising] services like the ones offered by San Pablo EDC such as promotion of businessMarketing
• Less homeless and mental illness people on street. Safer place to work. More police patrol during midnight and very early morning.Safety Business Survey Results (cont’d)
If you could make changes to the signage ordinance, what would you change? • Lower the fees that business has to pay to place an LED sign above their storefront
• Help subsidize the cost for new or small businesses and waive permit fees
Subsidize or Lower
Fees
• Having clear LED signage ordinance with more flexibility & allowing longer time on external (storefront) banners • Allow for more leniency. For example, signs on our
building on a major intersection are small/challenging for motorists to read.
"Plain Language"
Ordinance with
Reasonable
Flexibility
Business Survey Results (cont’d)
If there were small business micro improvement grants that invest in your business and require an hour of work per week for eight (8) weeks by you on your business, would you be interested?
Business Survey Results (cont’d)
Summary
❖ Businesses continue to struggle with finding the time to engage with the City of San Pablo and San Pablo EDC to address their needs, but value being asked to provide their input and contribute to the change they would like to see.
❖ Safety, increasing costs and labor shortages are all augmenting pressures on local businesses, and while no one agency may address these, a collaborative approach with the engagement of property owners may be the only way to make tangible progress. ❖ It is essential is to keep the conversation going in the most equitable way possible Contact Us
[email protected]
1000 Gateway Avenue, First Floor, San Pablo, CA 94806
510.215.3200 | Main
www.sanpabloedc.org