San Pablo Shines ✦San Pablo Brilla
Clean California Litter and Illegal Dumping
Outreach Program
AMANDA BOOTH, ITZEL GOMEZ
OCTOBER 16, 2023
Background
San Pablo Community Survey has repeatedly
shown cleanliness as a major issue
In 2019 The City Litter and Illegal Dumping
Multi-year Strategy Identified 4 key areas to
address this issue
2020 Issues of Concern (Top 5)
Trash Clean-up 16%
Homelessness 15%
Crime 7%
COVID 19 6%
More Police Officers 6%
Litter and Illegal Dumping Multi-Year Strategy
1. Programs to provide resources and engage;
2. Outreach to educate about programs and
opportunities;
3. Infrastructure to encourage good behavior;
and
4. Enforcement to ensure ordinances and laws
are followed.
Outreach &
Information
Campaign
Enforcement &
Upkeep
Infrastructure
&
Programs
Funding Information
Caltrans Clean California Local Partnership Grant
◦ Old Town Beautification Outreach Program: $46,000
Goals
Educate Residents about City Programs
◦ Dumpster Days, Dump Vouchers, Bulky Item Pick up, etc.
Get Residents Involved
◦ Create a sense of community and pride in their neighborhood Inform residents about the harms and penalties of litter and illegal dumping
Program Plan
1. Create Outreach Materials
a) Adopt new slogan and logo design
2. Launch Neighborhood Champions
program
3. Host multiple clean-up events
4. Increase enforcement
Estimated Timeline
June-August: Slogan & Logo Development
August-September: Outreach Material Development
October: Recruit Neighborhood Champions
Late Fall 2023: San Pablo Shines-San Pablo Brilla Campaign Launch Old Town Beautification Outreach Campaign
San Pablo Shines
San Pablo Brilla
Campaign slogan was chosen by the Public Safety Standing Committee and adopted by City Council in July 2023
Logo Objective
Capture the essence of the campaign name: San Pablo Shines - San Pablo Brilla Evoke positivity
Create a strong sense of community engagement
Focus on efforts to beautify the City by addressing litter and illegal dumping
Logo Concept #1
1A. 1B. • Takes the mosaic tile
shape that is already in the
City's logo
• The City's Orange and Blue
colors were adapted for this
logo
• Sun & sparkles: “shine”
• City background: urban
community
• Three images to represent
the program’s essence:
1. Person sweeping
2. Person cleaning trash
3. Heart with hands
Logo Concept #2
2A. • Used City Hall's mission-style aesthetic to blend with the tile shape from the city's logo, which is also hidden in the sun
• The Gateway Arch and City Hall are identifiable
features in San Pablo
• The water and greenery are a gentle nod to the creeks that run through the city
• Sun rays & sparkles: “shine”
• Three images to represent the program’s essence:
1. Person sweeping
2. Person cleaning trash
3. Heart with hands
Logo Concept #3
3A. 3B.
• The three water waves
represent the 3 creeks that
run through San Pablo
• Use of San Pablo’s iconic
arch and fountain
• Sun rays: “shine”
• Three images to represent
the program’s essence:
1. Broom with sparkles
2. People holding hands
3. Trash can
Public Safety Standing Committee Review: (09/27/23)
- No Consensus Reached; Two (2) Logos Selected by PSSC to forward to Council - City Council Review & Selection Required (Majority Vote) COUNCIL OPTION #2COUNCIL OPTION #1
Staff Recommendation:
1). City Council deliberates; and
2). Consider a motion to select one (1) logo by majority vote via adopted Resolution