Resolution 2023-### Page 1
RESOLUTION 2023-###
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SAN PABLO TO SELECT AND
APPROVE THE LOGO DESIGN FOR THE SAN PABLO SHINES/ SAN PABLO BRILLA
OLD TOWN BEAUTIFICATION OUTREACH CAMPAIGN
WHEREAS, Assembly Bill 149 (Sec. 16) created the Clean California Local Grant Program (CCLGP) which is part of the nearly $1.1 billion Clean California initiative that takes direct aim at the continuous trash generation that has overwhelmed the California Department of Transportation (Caltrans) and its partners; and
WHEREAS, the City of San Pablo submitted a grant application for the “Old Town Beautification Project” that would empower residents to beautify their neighborhood while educating residents about the various free and reduced costs disposal programs available to them by the City of San Pablo; and
WHEREAS, on February 22, 2022, through Resolution 2022- 026, City Council approved the City of San Pablo’s grant application to Caltrans CCLGP for the Old Town Beautification and Bush Avenue Pocket Park Projects; and
WHEREAS, on March 1, 2022, the City was notified that the City of San Pablo’s grant application was successful and on March 21, 2022, through Resolution 2022- 045 City Council approved the grant awards and appropriated the funds to the project; and
WHEREAS, on July 7, 2023, through Resolution 2023-120, City Council approved “San Pablo Shines/ San Pablo Brilla” as the name for the Old Town Beautification Outreach Campaign; and
WHEREAS, City of San Pablo staff worked with designers at A2Z Media Group to produce five logo concepts for the San Pablo Shines/San Pablo Brill outreach campaign that effectively capture the essence of the program, evoke positivity, create a strong sense of community engagemen t, and focus efforts to beautify the City by addressing litter and illegal dumping ; and
WHEREAS, on September 27, 2023, the Public Safety Standing Committee selected two logo designs for full Council review and selection— design No. 1A and design No. 2A; and
WHEREAS, upon the decision of a logo design by the Council , City staff will continue to work with Brand.Gov to launch the San Pablo Shines/ San Pablo Brilla outreach campaign during Fall 2023.
Resolution 2023-### Page 2
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of San Pablo hereby approves design No. ________________ as the campaign logo for San Pablo Shines/ San Pablo Brilla Old Town Beautification Outreach Campaign.
Selected design to be inserted here.
* * * * *
ADOPTED this 16th day of October 2023, by the following votes:
AYES: COUNCILMEMBERS:
NOES: COUNCILMEMBERS:
ABSENT: COUNCILMEMBERS:
ABSTAIN: COUNCILMEMBERS:
ATTEST: APPROVED:
____________________ ________________
Dorothy Gantt, City Clerk Abel Pineda, Mayor