SAN PABLO MEASURE S
FY 2023-24
MAY 15, 2025 5:00 PM
PRESENTED TO THE MEASURE S & MEASURE K CITIZENS OVERSIGHT COMMITTEE City Manager’s Office
Finance Department
San Pablo Police Department
Community Services Department – Youth Schools and Community Partnership YSCP) Department San Pablo Economic Development Corporation (San Pablo EDC) Fiscal Year 2023/24 Report presented by:
City Manager
Matt Rodriguez
INTRODUCTION / CONTENTS
MEASURE S TAX MEASURE
Measure S Overview
Tax Administration & Budget
Financial Summary
Detailed Expenditures – Police Department
Detailed Expenditures – Community Services Department Detailed Expenditures – San Pablo Economic Development Corporation (EDC) Questions
City Manager
Matt Rodriguez
MEASURE S OVERVIEW
Measure Q Sales Tax Measure passed on June 5, 2012, by local voters, with a 73.56% “Yes” approval. Measure Q Sales Tax funding expired (sunset) on September 30, 2022.
Measure S Sales Tax Measure passed on November 3, 2020, with a 79.19% “Yes” approval. (Measure S was an extension of the previous Measure Q Sales Tax measure, which funded “general” municipal services for an additional 10-year period). The current ballot language adopted by local voters for Measure S includes:
• Measure S is a temporary sales tax levied for 10 years: 1/2 cent for 5 years from October 1, 2022, through October 1, 2027, reducing to 1/4 cent for the remaining 5 years. Measure S is set to sunset on September 20, 2032 • Sales tax revenues pay for “general municipal services” provided by/through the City of San Pablo to local residents, including, but not limited to, the following City services:
1. Public Safety (including gang prevention)
2. Job Training for local residents, especially youth and the disenfranchised (those with barriers to employment)
3. Youth services for at-risk youth, including gang prevention, education, and outreach programs
4. Protection of vital city services for the preservation of peace, health, and safety City Manager
Matt Rodriguez
TAX ADMINISTRATION & BUDGET
Administration
All Transactions and Use (Sales) Taxes are administered by the California Department of Tax and Fee Administration (CDTFA)
CDTFA remits taxes monthly, with “true-ups” happening quarterly Budget
FY 2023/24 marked the twelfth year of Measure S funding Rate was increased from ¼ cent of taxable sales to ½ cent on October 1, 2023 Conservative Budget Approach:
✓ FY 2023/24 Budget was set at $2,100,000 in response to Measure S Oversight Committee comments from previous years given to spend more based on actual receipts Admin. Services
Director
Arturo Castillo
BUDGET EXPENSES AND TRACKING Admin. Services
Director
Arturo Castillo
MEASURE S Expenditures vs City Budget Tracking
While the revenue generated from Measure S is earmarked for specific programs and services as previously outlined, it is considered a local sales tax measure that funds “general” municipal services to the City’s general fund budget. All city-wide and departmental expenses are reflected in the annual adopted budget, with the programs you see reflected being paid for through the city’s general fund (GF) budget.
FINANCIAL SUMMARY
Audited figures include all Measure S-related activities was given to spend more based on actual
receipts
Admin. Services
Director
Arturo Castillo
Police
Department
34%
Community
Services
22%
Professional
Services
19%
EDC
24%
Other
Expenses
1%
Expenditures
Police Department
Community Services
Professional Services
EDC
Other Expenses
FY 2023/24 Measure S Numbers
Revenues: $2,041,148
Budget: $2,068,144
Expenditures: $1,637,045
• Total expenses of $1,637,045
• Expense Detail: Police Department ($555,662);
Community Services ($362,031); Professional
Services ($307,623); EDC ($400,000); and Other
Expenses of: ($11,729) for Professional Services
Public Profit.
EXPENDITURES
POLICE DEPARTMENT
Summary of Police Department Measure S Expenditures
The San Pablo Police Department received a FY 2023/24 Measure S budget allocation of $555,662 to support gang and violence prevention programs through the Special Investigations Unit.
Expenditures Amounts
Payroll (salary and benefits by
employee position)
Police Officer $223,323
Police Sergeant $332,339
Total Measure S Expenditures
Police Department
Totals
Police Department
$555,662
Police Chief
Brian Bubar
PROGRAM ACCOMPLISHMENTS
POLICE DEPARTMENT
The San Pablo Police Department Special Investigations Unit (SIU) investigates crimes related to gangs, narcotics, and human trafficking primarily in the city of San Pablo. They also frequently collaborate with neighboring agencies to support a regional effort to combat criminal activity. Measure S funded one police officer in the unit for the Fiscal Year 2023- 2024.
Police Chief
Brian BubarSpecial Investigations Unit (SIU) Police
PROGRAM ACCOMPLISHMENTS
POLICE DEPARTMENT
The SIU reduced gang related crimes through
targeted enforcement of gang members and by
teaching youth about gang awareness and
prevention.
22 subjects were arrested for crimes such as
homicide, attempted homicide, robbery,
firearms, narcotics, and sexual assaults
Authored and/or served 42 search warrants and
arrest warrants
Taught gang awareness and prevention classes
to the adults participating in the San Pablo
Police Departments Citizen’s Academy
Police Chief
Brian BubarSpecial Investigations Unit (SIU) Police
PROGRAM ACCOMPLISHMENTS
POLICE DEPARTMENT
The SIU Officer assisted the regional Safe Streets Task Force operated by Contra Costa County District Attorney’s Office investigating gang members committing violent crimes in the county and surrounding area:
33 firearms seized
Multiple pounds of ammunition
56.5lbs of fentanyl
$478,673 in asset forfeiture
Police Chief
Brian BubarSpecial Investigations Unit (SIU) Police
PROGRAM ACCOMPLISHMENTS
POLICE DEPARTMENT
JEWL Officers act as a visible resource working with Community Services Staff from within the San Pablo Community Center to prioritize safety, education, principles of restorative justice, and mentorship. They work in tandem with existing local youth activities leagues to establish new relationships to develop youth and participate in events that promote health and welfare for the youth in the community. The primary goal for this
collaborative effort is to reduce juvenile crime and improve the lives of youth by providing positive outlets for expression, learning, and character development.
Note: WCCUSD discontinued School Resource Officer (SROs) funding to all District school campuses in 2017. San Pablo PD is the only police agency that funds its own JEWL officers for local schools in San Pablo.
Police Chief
Brian BubarJuvenile Education & Welfare Liaison (JEWL) Officer
PROGRAM ACCOMPLISHMENTS
POLICE DEPARTMENT
The JEWL Officer worked with school faculty to identify vulnerable youth in need of positive support and reinforcement through established programing and outreach:
Authored 67 police reports based on referral from Children and Family Services.
Taught 168 classes on positive life skills,
Participated in more than 725 mediation meetings with parents and students. 35-students Mentored
Participated in 46 lessons for more than 300 students to prevent the use of tobacco by the youth in the schools by.
The JEWL Officer provided the Gang Resistance Education and Training (G.R.E.A.T.) Program to more than 400 6th grade students Hosted GREAT Annual Awards Dinner recognizing 12-students Two-week Summer GREAT Program with 20 students
Presented 7 Active Shooter Classes to each school site Police Chief
Brian BubarJuvenile Education & Welfare Liaison (JEWL) Officer
EXPENDITURES
COMMUNITY SERVICES - YSCP
Funded 3.5 FTE Community Services Staff
Funded Service Providers in 2 Primary Areas this year:
San Pablo Beacon Community Schools
Initiatives, SPBCSI
Programs that focus on the needs of the whole child – physical, emotional, social, and academic – to create the conditions necessary for all children to learn.
Childhood Obesity Prevention Grant Program
Grantees focused on programs intended to decrease
childhood obesity and increase the health and wellness of children and families in San Pablo.
CSD Director
Greg Dwyer
Community Services Amounts Totals
Payroll (salary and benefits by employee position)
Community Services Manager $192,355
Community Services Coordinator II $66,778
Community Services Coordinator I $94,008
Program Assistant $8,890
Total Measure S Expenditures Payroll Community Service $362,031 Professional Services
Community School Initiative and Childhood Obesity Grantees and Accounting Bay Area Community Resources* $174,300
Fresh Approach $75,000
Desarollo Familar, Inc. $17,000
Growing Together $40,000
Maze & Associates and MPA $1,323
Total Measure S Expenditures Professional Services $307,623
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
San Pablo Beacon Community Schools Initiative (SPBCSI)
CSD Director
Greg Dwyer
► In 2023-24, Measure S funding was allocated to two (SPBCSI) grantees.
We estimate that the reach of the SPBCSI goes beyond the young people enrolled in the schools, therefore, an estimated 13,270 San Pablo community members directly benefited from the SPBCSI. ► With these transitions, school staff worked together tirelessly to ensure students had access to mental health services and connections to the various resources and supplies they needed.
► Beacon Directors, school staff, and community partners responded effectively and efficiently to ensure their community’s needs were met through family workshops, youth leadership clubs, and on-campus community networks.
CSD Director
Greg Dwyer
Familias Unidas
$17,000 (Delivered services to15 participants)
► Familias Unidas counselors provided
bilingual/bicultural (Spanish) individual
counseling, case management services, and
crisis intervention to students at Richmond High
School.
► This program is based on the highest needs of
students/families identified by Richmond High
School faculty.
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
San Pablo Beacon Community Schools Initiative (SPBCSI)
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
San Pablo Beacon Community Schools Initiative (SPBCSI)
Bay Area Community Resource (BACR)
$150,000 (Delivered services to 3,833 participants)
►BACR provided Community School Coordinators, known as
Beacon Directors, to all six San Pablo schools.
►Beacon Directors were responsible for coordinating services to ensure that all 3,833 youth received equitable support for well- being, intellectual, social, emotional, and physical health. ►In the 2023-24 school year, 161 students were referred for health and wellness services. Measure S also contributed funding to BACR to provide case management services to students and their families at Dover, Bayview Elementary Schools, and Richmond High School for Violence Prevention and Intervention (VPI)
CSD Director
Greg Dwyer
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
Childhood Obesity Prevention
Fresh Approach $75,000 (Delivered services 356 participants) ►A returning grantee, continued to implement its two health and wellness programs: VeggieRx nutrition classes and the Mobile Farmer’s Market. ►Fresh Approach’s VeggieRx nutrition series taught participants about nutrition and how to cook healthier meals for their families. ►Each participant in the VeggieRx series received VeggieRx Vouchers, which provided about $10 per household member to use at any farmer’s markets each week.
►According to a Fresh Approach survey, the VeggieRx participants overwhelmingly agreed (97%) to continue to shop at the Farmer’s Market and 91% of Veggie Rx participants rated their experience as very positive.
CSD Director
Greg Dwyer
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
Childhood Obesity Prevention
Growing Together (GT): $44,00 (Delivered services to 5,138 participants)
► A new grantee, GT facilitated hands-on gardening and cooking enrichment activities to encourage healthy habits amongst the students to promote long-term beneficial health impacts at all five elementary schools in San Pablo.
► GT staff introduced a six-to-eight-week pilot program, which consisted of introductory gardening and cooking classes to classroom teachers.
Classes included a specialist instructor who led a hands-on lesson teaching educators on how to plant, harvest, prepare, and eat freshly grown foods with their students.
► GT implemented weekly gardening and cooking enrichment activities as part of the after-school program.
CSD Director
Greg Dwyer
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
Childhood Obesity Prevention
Bay Area Community Resource (BACR) $24,300
(Delivered services to 6,761 participants)
►BACR, a returning grantee, expanded upon the health
and wellness programs at all five San Pablo elementary
schools.
►Each school site received a recess coach who was on site, 5 days per week, 3 hours per day, providing structured
physical education programs to students.
►BACR surveyed students and found that 94% agreed that
the recess activities helped them exercise and be more
active. While 88% of the youth agreed that their recess coach helped them solve problems and feel safe at
school.
CSD Director
Greg Dwyer
► Present updates on programs and services
at City Council meetings, and volunteer at
local community events.
► Created the PILOT for the S.L.U.G (Student
Lead Unity Grant Program). A mini-grant
program that needs to focus on increasing
youths’ knowledge of and access to
college and career readiness paths
through education and activities; and/or
youth knowledge and awareness of mental
health issues
CSD Director
Greg Dwyer
San Pablo Youth Commission – SPYC (Appointed 15 members over two, 6-month terms) Service Learning, through Professional Development, Youth Leadership, and Community Service.
PROGRAM ACCOMPLISHMENTS
COMMUNITY SERVICES
San Pablo Economic Development
Corporation (SAN PABLO EDC)
Mission
San Pablo EDC acts as the catalyst for
equitable economic opportunity
Measure S Directive
Provide education, training and support
that remove barriers to economic
opportunity for workforce and businesses
while addressing equity gaps and opening
pathways to building generational wealth.
Areas of Focus
Employment preparedness support
Job Training & Placement
Small Business Training & Education
Homeownership for first-time LMI
homebuyers and opportunity to address
deferred maintenance
San Pablo EDC
Leslay Choy
EXPENDITURES
San Pablo EDC
FY23-24 S allocation: $400,000
FY23-24 S expenses: $438,798
Measure S reserve used: $38,798
FY23-24 Grant leverage: $375,000+
Measure S leveraged WIOA and public/private
grant funds to conserve Measure S funds to serve
residents sustainably
Measure S funds are earmarked year/year; all
EDC funding is tracked & audited by class due to
grant quality assurance (QA) requirements
Expenditures Amount Percent
Awards & Grants 2.9%
Contra Costa College Culinary Arts Scholarship $12,500
Business Expenses 1.3%
Subscriptions $5,454
Contract Services 21.8%
Job Training & Support $59,409
Fundraising/Grantwriting $4,000
Accounting, Auditing & Legal $3,760
Public Relations/Website/Photo $25,294
Other $1,572
Operations 6.9%
Printing/Postage for Newsletter $22,174
Program Costs and Marketing $7,518
Payroll Expenses 67.2%
Executive Director + Staff Payroll $204,548
Benefits $63,927
Payroll Taxes $21,500
Workers Compensation Insurance $586
Total San Pablo EDC Measure S Expenditures $432,242 100.0% San Pablo EDC
Leslay Choy
EMPLOYMENT PREPAREDNESS SUPPORT
San Pablo EDC
Whole-person Supports Equitably Delivered
Over 200 residents served
Food security
Housing security
Childcare
Cash supports for basic needs & test fees
Weekly Workforce webinars
WIOA orientation
Connect to Opportunity
Readiness and networks
Financial empowerment workshops: 2 partners
10 virtual hiring fairs & 6 in-person hiring events
San Pablo EDC
Leslay Choy
JOB TRAINING & PLACEMENT
San Pablo EDC
Job Training, Education & Placement
Total residents in credentialed programs: 46
Vocational schools, community College, and the
Trades: 36
San Pablo Scholarships for 4-year transfers out of
Contra Costa College & Culinary: 10
Total staff involved: 9; dedicated team of 3.5 FTEs
Training most in demand:
Healthcare career certifications (Vasco, Contra
Costa College)
Contra Costa College Associate Degrees, Career
Certificates (aka: CTE)
Transportation: Commercial Driver’s License & Bus
Information & Communications Technology (ICT)
San Pablo EDC
Leslay Choy
SMALL BUSINESS TRAINING & EDUCATION
San Pablo EDC
•Technical assistance (TA): 462 captured services
•Business fundamentals & partner connect for 95
•Back-to-Business (B2B) Expansion 30 + Mini-BIGs 7
•13 business plans created
•19 webinars and 6 in-person events
Technical Assistance
Access to Capital
•Ad Share, Restaurant Week, social media, eblasts
•Business Watch, Where’s Pablo & SPPD liaison work
•Small Business of the Year
•Purchase of food gift cards
Marketing Services
•Legal & HR pandemic services “Bounce Back CC”
•Job description templates and job board
•Paid internships and work-based learning (WBL, OJT)
HR Concierge Services
& Hiring Subsidies (OJT)
Supporting local businesses means supporting jobs, and capturing disposable income from the surrounding area B2B Grant Recipient
San Pablo EDC
Leslay Choy
HOMEOWNERSHIP FOR FIRST-TIME HOMEBUYERS
SAN PABLO EDC
➢ Overcoming historic systemic inequalities to boost
homeownership and opportunity to build
intergenerational wealth for marginalized populations
• First-time homebuyer education
• Financial empowerment
• WISH (Workforce Initiative Subsidy for Homeownership): 4:1 matching grant
• SPLASH (San Pablo Loan Assistance for Sustainable
Housing): silent second loan
➢ Ensure SPLASH on approved list of programs with first- mortgage lenders to get
➢ Host first-time homebuyer webinars with BMO & real estate professionals and provide on-demand
San Pablo EDC
Leslay Choy
HOMEOWNERSHIP
Key partners
10 Webinars & Events
57 lender partners
292 Inquiries
35 Income-qualified
3 SPLASH & 2 WISH
Applications
2 SPLASH
2 WISH
Webinars
Resources
Tools
San Pablo EDC
Leslay Choy
SUCCESS STORIES
San Pablo EDC
Business Voice
"It is important for Measure S and
other business-supporting funds to
continue, as they helped us
advance and improve our business
by supporting renovations.
San Pablo EDC has been really
helpful administering grants and
supporting us through the whole
process. The funds we received
helped expand my business to hire
another employee and have a
space for them to work. This funding
needs to continue in order to help
more businesses.”
Workforce Voice
“Before I began working with the
San Pablo EDC, I was at a
crossroads in my academic and
professional journey, stagnating
in minimum wage jobs with no
hope of advancement. So, I
sought opportunities to gain
technical skills to upgrade my
career. San Pablo EDC supported
me to take an intensive DevOps
course. Funds from Measure S
helped pay for the course and
training supports. I graduated
from and am now working in IT at
a local nonprofit. I am immensely
grateful to the EDC and the City!”
Homeowner Voice
“San Pablo EDC helped us
through the process applying for
WISH and SPLASH down payment
assistance programs. We feel
elated, excited, fortunate, joyful
and blessed. Being a homeowner
gives us a feeling of security and
stability knowing that our family
has their own place.”
San Pablo EDC
Leslay Choy
2024 San Pablo Small Business of the Year – Finas Pizza San Pablo EDC Leslay Choy
SAN PABLO MEASURE S
QUESTIONS
City Manager
Matt Rodriguez
Any questions?