Branding & Marketing Project to Induce Economic Development City Council
January 26, 2026
City Council Priority Workplan
Major Policy Goal: Focus on Economic Development and Fiscal Diversification
412. Create a City-wide Economic Development Strategy and Implementation Plan in consultation with the SPEDC is an adopted policy item under Council’s Priority Workplan. This initiative is a goal outlined in the adopted Economic
Development Strategy.
Request for Proposals (RFP) Background
An Interdepartmental RFP Review Team scored each proposal independently and held an in-person meeting to discuss each proposal and their score. The two highest scored finalists were interview by Executive Leadership Staff members in-person.
Following reference checks and further discussion, staff recommended and Council approved Tripepi Smith & Associates on February 18, 2025.
Consultant Background
Branding and Marketing Scope of Work
Phase Deliverables
1: Research Kickoff meeting, scheduling stock photoshoot, interviews/surveys, brand research and a discovery report and implementation plan 2: Brand Design & User
Training
Proposed brand messaging, test messaging with stakeholders, brand statement, creation of color palettes, creation of font options, design logos, and report stakeholder feedback
3: Branding Toolkit &
Implementation
Deliver logo library, creation of brand templates, brand style guide and guidelines, and launch of strategy and plan
4: Brand & Marketing
Strategy
Development and delivery of brand and marking strategy and placemaking plan and hold presentations for executive staff and City Council 5: Special Projects One (1) annual report
• Cost: Consultant Services Agreement with Tripepi Smith & Associates not to exceed $150,000
The new Economic Development &
Housing Division logo is…..
Identity and Branding of our
3 Commercial Corridors…
Corridor Logos – Business Facing
Corridor Logos – Community Facing
Corridor Logos – Community Facing
Corridor Emblems – Branding Corridors as Part of Division
Thank You!
Discussion