Prepared Expressly for…
January 2026
2025 Annual Year-End
Community Survey
Including Comparison of Opinion Leaders with the Mainstream Strategy Research Institute
An Institute for CONSENSUS BUILDING
WWW.SRI-CONSULTING.ORG
800.224-7608
Draft
San Pablo 2025 Year-End Community Survey
January 2026
Research Design
Sample size: N=302
14.5 % Opinion Leaders (N=44)
13.6% Young Adults (N=41)
38% chose to take survey in Spanish
Population surveyed: Community-at-large
Sampling Error: ±4.5 to 5.8%
Data Collection: January 16 thru February 4, 2026
Draft
San Pablo is a great community…
I am happy to be a resident
Question 1.0: San Pablo is a great community; I am happy to be a resident.
Figure 1
San Pablo 2025 Year-End Community Survey
January 2026
0 10
20 30
40 50
60 70
80 90
100
53 40
1 4 2
Percent
93%
Agree
Strongly Somewhat Unsure/ Somewhat Strongly Agree Ref Disagree
6%
Disagree
76 83
91 88 88 88 90 93
70 75
80 85
90 95
100
2018 2019 2020 2021 2022 2023 2024 2025
Draft
Opinion Leaders
96%
Agree
Question 6.0: The City provides many services to San Pablo residents, including City street and park maintenance, programs and services for local youth and seniors, public safety services (such as police services), and many more. On whole, how satisfied are you with the services presently being provided by and/or through the City?
26 54
4 12
4 0
10 20
30 40
50 60
70 80
90 100
Percent
Extremely Somewhat Neutral Somewhat Extremely Satisfied Ref Dissatisfied
16%
Dissatisfied
Satisfaction with…
City-Sponsored
Services & Programs
80%
Satisfied
Figure 2
San Pablo 2025 Year-End Community Survey
January 2026
Draft
Opinion Leaders
96%
Satisfied
Question 7.0: How satisfied are you with the level of honesty and openness of City Officials?
17 46
19 14
4 0
10 20
30 40
50 60
70 80
90 100
Percent
Extremely Somewhat Neutral Somewhat Extremely Satisfied Ref Dissatisfied
18%
Dissatisfied
Satisfaction with…
Level of Honesty & Openness
of City Officials
63%
Satisfied
Figure 3
San Pablo 2025 Year-End Community Survey
January 2026
Draft
Opinion Leaders
70%
Satisfied
Draft
Desired Changes &
Issues of Concern
Question 2.0: Is there anything about the City of San Pablo that you would like changed?
Desired Changes
in the City of San Pablo
Would Like Changed
(front-end of mind)
37% Cleanliness & maintenance (dumping trash)
25% Public safety & crime prevention
10% Economic development & local shopping
7% Transportation/traffic
7% Parks & recreation & community amenities
7% City’s services & responsiveness
7% 1% or less: Housing, Homelessness, Social
support services, Environment & health;
Schools/education
Figure 4
San Pablo 2025 Year-End Community Survey
January 2026
39%
No
4%
Unsure/
Undecided/Ref
57%
Yes
Draft
Opinion Leaders
45%
Yes
(Open-ended)
Question 3.0: Is there a Local Issue, or more than one issue, you are especially concerned about today, as a resident of San Pablo? Local Issues of Concern
(Open-ended)
Concerns
(front-end of mind)
26% Crime, safety, policing & ordinance enforcement
22% Cleanliness, blight & maintenance (dumping trash)
21% Cost of living, affordability
8% Traffic, transportation & infrastructure
7% Homeless & related impacts
5% Economic conditions
9% 3% each: City leadership & trust; Parks,
recreation & community programs; social services
2% Less than 1% each: Schools & youth programs;
Environmental & health; immigration
Figure 5
San Pablo 2025 Year-End Community Survey
January 2026
40%
No
5%
Unsure/
Undecided/Ref
55%
Yes
Draft
Opinion Leaders
64%
Yes
Question 4.0: I will read a list of local issues that may or may not be of concern to local residents. After I read each one, please tell me whether the issue is something that is of High concern, Some concern, or NO Concern at all to you.
Figure 6
San Pablo 2025 Year-End Community Survey
January 2026
Q4.3 Local Economy & Jobs
Q4.6 Local Taxes & User Fees
Q4.7 Quality of Education
Q4.8 More Affordable Housing
Q4.9 Implement Rent Control
Q4.1 Crime
Q4.4 Improved Street/Road
Maintenance
Q4.5 Rental & Tenant Protection
Q4.2 Level & Quality of
Emergency Medical Services
High + Some Concern
38 43
53 41
49 49
48 59
59 27
32 23
37 29
29 36
26 29
0 20 40 60 80 100Percent
85 78
78 84
75 78
76 65
87 Draft
Local Issues of Concern
(Collective Core Values)
Draft
Endeavors for
City’s Work Plan
Question 5.0: City Council updates its Priority Work Plan every two years.
City officials would like to have benefit of your input when updating this Work Plan. I will read a list of possible endeavors that are presently under consideration. After I read each one, please tell me whether you see this as being a high priority, medium priority, low priority, or NOT a priority at all.
Figure 7A
San Pablo 2025 Year-End Community Survey
January 2026
Q5.6 Enhance Workforce
Development & Job Training
Q5.3 Economic Development
Q5.13 Stop Illegal Dumping
Q5.10 Enhance Services Seniors
Q5.2 Enhance Services for Youth
Q5.12 College Prep,
Scholarships, Workforce
Development
Q5.8 Affordable Housing
Q5.9 Street Maintenance
53 62
67 65
66 72
60 67
37 28
24 27
26 20
33 27
0 20 40 60 80 100
Percent
94 92
92 93
90 92
91 High + Medium Priority
90 Draft
Endeavors for Council’s Work Plan
(Top 8 Rank-ordered)
Endeavors for Council’s Work Plan
(Bottom 5 Rank-ordered)
Figure 7B
San Pablo 2025 Year-End Community Survey
January 2026
Q5.4 Help the Homeless
Q5.1 Enhance Public Safety
Programs & Technology
Infrastructure
Q5.5 Additional Recreational
Facilities
Q5.11 Improved City Parks
Q5.7 Enhanced Telecom
Services 32
48 52
54 72
35 32
31 32
17 0 20 40 60 80 100
Percent
89 83
86 67
80 High + Medium Priority
Draft
Question 5.0: City Council updates its Priority Work Plan every two years.
City officials would like to have benefit of your input when updating this Work Plan. I will read a list of possible endeavors that are presently under consideration. After I read each one, please tell me whether you see this as being a high priority, medium priority, low priority, or NOT a priority at all.
Draft
Support for
New Police HQ Facilities
& Training Center
Question 8.0 Do you support or oppose the construction & development of a police headquarters and training facility in San Pablo?
Figure 8
San Pablo 2025 Year-End Community Survey
January 2026
Draft
8%
Undecided/
Ref/Neutral
2%
Somewhat
Oppose
63%
Strongly
Support
21%
Somewhat
Support
6%
Strongly
Oppose
Opinion Leaders
86%
Support
Support
84%
Dec. 2024
77% Support
July 2023
80% Support
August 2022
81% Support
Support for…
New Police HQ
& Training Center
Question 9.0: Private & Economic investment will not come to a City that is not safe; thus, it is imperative that City officials do whatever necessary to keep San Pablo safe and keep the local crime rate in San Pablo low. Do you agree or disagree with the notion that keeping San Pablo safe for attracting both commercial enterprise and developers of residential housing is absolutely
essential?
Keeping the City Safe is Essential
for Attracting Commercial Enterprise
& Developers to San Pablo
Figure 9
San Pablo 2025 Year-End Community Survey
January 2026
0 10
20 30
40 50
60 70
80 90
100
70 19
4 3 4
Percent
Extremely Somewhat Neutral/ Somewhat Extremely Agree Ref Disagree
7%
Disagree
89%
Agree
Draft
Opinion Leaders
92%
Agree
Draft
Level of
Support
for Rent Control
in San Pablo
Question 10.0 Without knowing more about the impacts of a Rent Control Initiative than you know at the present time, if such an initiative is placed on the November 2026 ballot, will you likely vote YES or NO?
Support for…
Rent Control Initiative
in San Pablo
14%
Unsure/
Ref/Neutral
27%
Definitely
YES
23%
Probably
YES
18%
Definitely
NO
Opinion Leaders
41%
Likely YES
Draft
Likely
YES
50%
18%
Probably
NO
Figure 10
San Pablo 2025 Year-End Community Survey
January 2026
Question 11.0 Will the proposed tenant protection programs being created by the City impact how you vote on the Rent Control Initiative being proposed by housing advocates, should it quality for being placed on the November 2026 ballot? How Will Proposed…
Tenant Protection Programs
Impact How You Vote
Figure 11
San Pablo 2025 Year-End Community Survey
January 2026
8%
Ref
26%
NO
Impact
45%
More Likely
Vote YES
Draft
21%
More Likely
Vote NO
Opinion Leaders
36%
More Likely
Vote YES
Opinion Leaders
39%
More Likely
Vote NO
Question 16.0: Do you agree or disagree with the following statement, “San Pablo’s elected officials are completely trustworthy”?
Level of Trust
of Local Elected Officials
Figure 12
San Pablo 2025 Year-End Community Survey
January 2026
15 38
22 21
4 0
10 20
30 40
50 60
70 80
90 100
Percent
Strongly Somewhat Neutral Somewhat Strongly Agree Ref Disagree
25%
Disagree
53%
Agree
Draft
Opinion Leaders
66%
Agree
Draft
Level of Support for
½% Increase
In City’s Sales Tax
Question 13.0 Would you vote YES or NO on a funding Measure placed on the November 2026 ballot asking San Pablo voters to authorize a ½% increase in the City’s sales tax rate, from 9.5% to 10%, in order to address the fiscal challenges presently facing the City?
Support for…
Increasing Sales Tax by ½%
Figure 13A
San Pablo 2025 Year-End Community Survey
January 2026
13%
Unsure/
Ref/Neutral
17%
Probably
NO
21%
Definitely
YES
30%
Probably
YES
19%
Definitely
NO
Opinion Leaders
56%
Likely YES
SRI’s Go, No-Go Model
Potential
YES
51%
100% Definitely +
100% Probably
Draft
Likely YES
36%
SRI’s Go, No-Go
100% Definitely +
50% Probably
Support for…
Increasing Sales Tax by ½%
SHIFT from 2024 to 2025
Figure 13B
San Pablo 2025 Year-End Community Survey
Year-end 2024
Draft
Mainstream
Definitely
YES
Probably
YES
Likely
YES
Potential
YES
2024 57% 12% 63% 69%
2025 21% 30% 36% 51%
Shift -36% +18% -27% -18%
Opinion Leaders
Definitely
YES
Probably
YES
Likely
YES
Potential
YES
2024 48% 5% 50.5% 53%
2025 39% 34% 56% 73%
Shift -9% +29% +5.5% +20%
Question 12.0 Do you support or oppose officials holding-the-line on funding any new City programs and services in the next budget cycle?
Support for…
City Holding the Line
on Funding New Programs and Services
Figure 14
San Pablo 2025 Year-End Community Survey
January 2026
11%
Unsure/
Ref/Neutral
7%
Somewhat
Oppose
28%
Strongly
Support
41%
Somewhat
Support
13%
Strongly
Oppose
Opinion Leaders
89%
Support
Draft
Support
69%
Year-end
2024
64%
Support
Question 14.0: Where do you go to secure information about the City of San Pablo? Sources of Information
Figure 15
San Pablo 2025 Year-End Community Survey
January 2026
Q14.4 Social Media
Q14.7 Newspaper, TV, Radio
Q14.6 Direct Mail
Q14.1 City’s Web Site
Q14.3 Visit City Offices
Q14.2 Phone City Offices
Q14.5 Attend Public
Informational Meetings
1st + 2nd Source
2 3
4 11
32 33
24 19
27 31
35 28
33 43
0 20 40 60 80 100
Percent
66 46
60 67
30 35
21 Draft
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Take Questions Now
Draft
Demographics
of Survey Respondents
Age
18 to 30 21%
31 to 40 19%
41 to 50 14%
51 to 65 24%
Over 65 years 21%
Refused 1%
Household Income
Under $25,000 15%
$25,001 to $50,000 17%
$50,001 to $75,000 20%
$75,001 to $100,000 13%
Over $100,000 17%
Refused 18%
Education
Less than High School 2%
High School/Trade School 21%
Some College 33%
College Graduate 29%
Graduate/Prof. School 15%
Ethnicity
Caucasian 33%
Hispanic/Latino 28%
African American/Black 17%
Native American/Alaskan 0%
Native Hawaiian & other
Pacific Islander 2%
Asian 11%
Other 9%
Gender
Male 43%
Female 57%
Ideology
Liberal 27%
Progressive 14%
Moderate 27%
Conservative 15%
Refused 17%
Home Ownership
Own 62%
Rent 35%
Refused 3%
Figure 18A
San Pablo Community Survey
January 2021
Demographic profile
of Survey Respondents
Age
18 to 30 14%
31 to 40 15%
41 to 50 15%
51 to 65 32%
Over 65 years 23%
Refused 1%
Household Income
Under $25,000 13%
$25,001 to $50,000 28%
$50,001 to $75,000 11%
$75,001 to $100,000 21%
Over $100,000 20%
Refused 7%
Education
Less than High School 17%
High School/Trade School 25%
Some College 30%
College Graduate 14%
Graduate/Prof. School 13%
Refused 1%
Ethnicity
White/Caucasian 23%
Hispanic/Latino 59%
Black/African American 13%
Native American/
Native Alaskan/ 0%
Native Hawaiian & other
Pacific Islander 1%
Asian 3%
Other 0%
Reused 1%
Gender
Male 57%
Female 43%
Ideology
Liberal 18%
Progressive 27%
Moderate 25%
Conservative 23%
Refused 7%
Home Ownership
Own 58%
Rent 40%
Refused 2%
Draft
Figure 16A
San Pablo 2025 Year-End Community Survey
January 2026
Demographics
of Survey Respondents
Figure 18A
San Pablo Community Survey
January 2021
Demographic profile
of Survey Respondents
# School Aged Children
None 76%
One 12%
Two 10%
Three or more 2%
Refused 0%
Voting Propensity
Low 9%
Moderate 23%
High 68%
Party ID
Democrat 52%
Republican 7%
Independent 21%
Other 17%
Refused 3%
Area of Residence
East I80/San Pablo Hills 11%
Old Town 14%
N San Pablo, Leroy Heights
Contra Costa College 43%
West I80, Casino Hospital
Area, City Hall 25%
Refused 7%
Draft
Figure 16B
San Pablo 2025 Year-End Community Survey
January 2026