AGENDA
SAN RAFAEL CITY COUNCIL SPECIAL MEETING
THURSDAY, JUNE 23, 2022 AT 6:30 P.M.
In-Person:
San Rafael City Hall
City Manager’s Conference Room
1400 Fifth Avenue, San Rafael, CA 94901
Participate Virtually:
Watch on Zoom Webinar: https://tinyurl.com/ccsp-2022-06-23 Listen by phone: (669) 900-9128
ID: 896-1029-7977#
One Tap Mobile: US: +16699009128,,89610297977#
Members of the public may speak on Agenda Items.
1. Design Review Board Interviews
Interview Applicants and Make an Appointment to Fill One Four-Year Term to the End of June 2026 on the Design Review Board Due to the Expiration of Term of Larry Paul (CC) Recommended Action – Appoint one applicant
2. Board of Library Trustees Interviews
Interview Applicants and Make Appointment to Fill One Unexpired Four-Year Term to the End of April 2023 on the Board of Library Trustees Due to the Resignation of Eric Han (CC) Recommended Action – Appoint one applicant
ADJOURNMENT:
Any records relating to an agenda item, received by a majority or more of the Council less than 24 hours before the meeting, shall be available for inspection online. Sign Language interpreters may be requested by calling (415) 485-3066 (voice), emailing [email protected] or using the California Telecommunications Relay Service by dialing “711”, at least 72 hours in advance of the meeting. Copies of documents are available in accessible formats upon request.
____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting:
Disposition:
Special Meeting
Agenda Item No: SM 1
Meeting Date: June 23, 2022
SAN RAFAEL CITY COUNCIL STAFF REPORT
Department: City Clerk
Prepared by: Lindsay Lara, City Clerk City Manager Approval: ___________ TOPIC: DESIGN REVIEW BOARD INTERVIEWS
SUBJECT: INTERVIEW APPLICANTS AND MAKE APPOINTMENT TO FILL ONE FOUR-YEAR TERM TO THE END OF JUNE 2026 ON THE DESIGN
REVIEW BOARD DUE TO THE EXPIRATION OF TERMS OF LARRY
PAUL
RECOMMENDATION:
Interview the following applicants and make an appointment to fill one four-year term to the end of June 2026 on the Design Review Board due to the expiration of term of Larry Paul.
Name
Larry Paul
Michael Alexin
Michael Farris
Sophia McInerney Corbett
BACKGROUND:
The term of Larry Paul is set to expire at the end of June 2022. The City Clerk’s office recruited for applications and received four applications by the deadline of May 12, 2022.
The Design Review Board (DRB) consists of design professionals appointed by the City Council to provide advice on new development projects and most exterior changes to existing buildings. Applications are evaluated based on our General Plan and Zoning Ordinance design policies and criteria, with the goal of having new projects harmonize with the natural environment and surrounding area.
The Board is advisory, with final permit decisions made by the Planning Division staff, the Zoning Administrator, Planning Commission or City Council, depending on the complexity of the project. The scope of the DRB authority is to review and make recommendations SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
on design matters such as architecture, mass, bulk, site planning, site improvements, color, materials, and landscaping. Meetings are held first & third Tuesday at 7:00 p.m.
ANALYSIS:
The deadline for submitting applications was May 12, 2022 and the City Clerk’s Office received five (5) applications, but one of the applicant was ineligible due to living outside of city limits. Staff recommends the City Council interview the four (4) eligible applicants and make an appointment to fill the single term.
FISCAL IMPACT: There is no fiscal impact associated with this item.
COMMUNITY OUTREACH:
The call for applications for the Design Review Board was advertised through mass email notification, the City website, social media platforms, and physically posted at City facilities.
RECOMMENDED ACTION:
Interview the four applicants and make an appointment to fill one four-year term to the end of June 2026 on the Design Review Board.
ATTACHMENT:
1. Four (4) Applications
2. Municipal Code Excerpt
Boards and Commissions Application
1 / 3
Q1
Contact Information
First and Last Name Larry Paul
Address
Address 2 NONE
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94903
Email Address
Phone Number
Q3
What Board would you like to apply to?
Design Review Board
Q7
How long have you lived in San Rafael?
34 years
Q8
Business Information
Company L. A. Paul & Associates
Address 110 Carlos Drive, Suite A
City/Town San Rafael
ZIP/Postal Code 94903
#7
COMPLETE
Collector: Web Link 1 (Web Link)
Started: Tuesday, April 26, 2022 2:46:54 PM
Last Modified: Tuesday, April 26, 2022 3:00:39 PM
Time Spent: 00:13:45
IP Address: 76.103.29.246
Boards and Commissions Application
2 / 3
Q9
How did you hear about this vacant position?
Other (please specify):
email from Lindsay Lara
Q10
Do you participate in any civic activities? If so, what are they? Yes, the Design Review Board.
Q11
List any civic organizations of which you are a member:
Design Review Board, American Institute of Architects, Elks Club, Q12
Education:
Bachelor of Architecture, University of Southern California, Ohio State University, 1970 Q13
Why are you interested in serving on a board or commission? I'm interested in continuing to serve on the Design Review Board to apply my experience and expertise as an architect, planner, real estate broker and former planning commissioner to assess and guide development proposals to make San Rafael a successful community.
Q14
Describe possible areas in which you may have a conflict of interest with the City:
As an architect, I may have a conflict if I'm representing a client or project that comes before the DRB, in which case, I would recuse myself from participating in the project review.
Q15
Upload your resume.
RESUME 2022.pdf (136KB)
Q16
Ethnicity
Boards and Commissions Application
3 / 3
Q17
To which gender do you most identify?
Q18
How old are you?
110 CARLOS DR. STE. A
SAN RAFAEL, CA 94903
TEL 4 1 5 - 9 2 2 - 9 2 8 2
RESUME: LARRY ANTHONY PAUL, AIA, NCARB
CAPABILITIES: Real Estate Evaluation, Development and Sales Project Management, Office Management and Marketing
Facilities Programming and Client Contact
Feasibility Studies, Financial Analyses and Renderings
Planning/Urban Design and Public Hearings
Architectural Design, Development and Detailing
Contract Documents, Engineering and Coordination
Specifications Writing and Material Research
Cost Estimating and Project Scheduling
Construction Contract Administration and Consulting
EDUCATION: University of Southern California, Planning/Urban Design, 1965-67 Ohio State University, Bachelor of Architecture, 1970
Laney College, Associate of Arts, Media/Communications, Continuing Education seminars and workshops
EXPERIENCE: L. A. Paul & Associates, San Francisco, California Principal, Project Architect, 7/1/86 -- Present
Archimedia Architects & Planners, San Francisco, California Partner, Project Architect, 10/1/75 – 5/1/86
John Funk & Assoc. Architects, San Francisco, California Senior Designer, 2/1/75 – 9/1/75
George Meu & Associates, San Francisco, California
Senior Designer, 8/1/74 – 11/1/74
Self-employed artist, San Francisco, California
Photographer, renderer, 12/1/73 – 8/1/74
Environmental Design Works, Inc. Honolulu, Hawaii
Senior Designer, 4/9/73 – 12/7/73
Sabbatical, Europe, Asia Minor, India and the Far East
Independent study & research, 8/15/72 – 4/1/73
Land Development Planning, Inc., Oakland, California
Urban Planner-Designer, 4/29/71 – 7/15/72
Jock McKay, Architect, San Francisco, California
Designer-Drafter, 2/1/71 – 4/29/71
Aleck Wilson & Associates, San Francisco, California
Designer-Drafter, 7/5/70 – 12/24/70
Arthur Hemlock & Associates, Cleveland, Ohio
Drafter, 6/1/69 - 9/1/69
Carpenter’s Union, Cleveland, Ohio
Journeyman Carpenter, 6/1//68 – 9/1/68
Turner Construction Company, Cleveland, Ohio
Asst. Field Engineer, 6/1767 – 9/1/67
Carpenter’s Union, Cleveland, Ohio
Journeyman Carpenter, 6/1/66 – 9/1/66
Warner & Swasey Mfg. Company, Cleveland, Ohio
Customer Service Technician, 2/17/65 – 9/1/65
LICENSING: California, Architect # C-8725
Hawaii, Architect # AR-03598
Arizona, Architect #40029
Oklahoma, Architect # 4270
Texas, Architect # 17068
Utah, Architect # 5011436-0301
NCARB, Architect # 22,178
California, R. E. Broker #952331
SERVICE: Master Commissioner, California Architects Board Subject Matter Expert, California Architects Board
Oral Exam Sub-Committee, Calif. Board of Architectural Examiners Design Juror, NCARB Architectural Registration Exam (A.R.E.) Design Juror, California Architectural Licensing Exam (C.A.L.E) Director, AIA/SF Chapter
Director, Community Media Center of Marin
Director, AIA/SF Marin Task Force
Director, San Francisco International Toy Museum
Director, Santa Margarita Neighborhood Association
Co-Chair, North San Rafael Vision in Action Committee, 1997-2002 Member, San Rafael Planning Commission, 2002-2018
Member, San Rafael Design Review Board, 1990-2002, 2018-present Member, St. Vincent’s/Silveira Task Force, 1998-2000
Member, San Rafael General Plan Committee, 2000-2003
Member, SMART Civic Center Station Committee
Member, AIA Advisory Design Review Committee
Member, AIA Small Firms Committee, Small Business Forum Member, AIA Historic Resources Committee
Member, AIA Housing Committee
Member, ICC IBC Structural Code Development Committee
Elected Member, Democratic Central Committee of Marin. 1990-present HONORS: American Institute of Architects Award of Merit Calif. Board of Architectural Examiners Certificate of Appreciation Pacific Coast Builders Conference Golden Nugget Award
National Association of the Remodeling Industry Award
American Wood Council Award
San Francisco Arts Commission Award
Sonoma League for Historic Preservation
Residence: 1095 Las Ovejas Avenue, San Rafael, CA 94903 Personal: Born November 19, 1946
Married with two children, four grandchildren
Boards and Commissions Application
2 / 3
Q9
How did you hear about this vacant position?
Other (please specify):
City Councilman Eli Hill
Q10
Do you participate in any civic activities? If so, what are they? Currently no, however I have done many years of non-profit board work, both with agencies helping homeless youth, as well as two university presidents' advisory boards.
Q11
List any civic organizations of which you are a member:
N/A
Q12
Education:
Oberlin College, Oberlin, Ohio: Bachelor of Arts in Government and Spanish, minor in Art.
Q13
Why are you interested in serving on a board or commission? I am semi-retired after a long, successful career as a senior leader in design for large and respected companies such as Target, Nike and Levi Strauss & CO. I am passionate about San Rafael--my chosen home--and would love to utilize my experience and talents to help further its mission, its achievement of the General Plan vision, and help San Rafael remain a beautiful, appealing and unique place to live.
Q14
Describe possible areas in which you may have a conflict of interest with the City:
None.
Q15
Upload your resume.
Michael Alexin V12 DESIGN_2022pdf.pdf (178.1KB)
Q16
Ethnicity
Boards and Commissions Application
3 / 3
Q17
To which gender do you most identify?
Q18
How old are you?
|
Visionary design leader and inspiring retail executive with strong track record of product innovation, organizational leadership, and fiscal results. Successes include building multibillion-dollar design and development strategies, global brand management and business reinvention. Respected and collaborative creator of successful architectural color, design, and home-renovation projects.
PROFESSIONAL EXPERIENCE
ALEXIN CONSULTING, San Rafael, CA
Principal/Owner, 2017 - Present
Architectural Color and Design Focus: Interior/exterior color schemes and interior design projects, including space layout, lighting, flooring finishes and fixtures.
§ Built successful partnerships with private clients around the Bay Area. § Over 60 completed projects across all main architectural styes, including Victorian, Spanish/Mediterranean, Modern, and Mid-Century.
Business Focus: Developed a private consulting practice focused on helping business leaders innovate, excel, and profitably grow their brands and businesses. Recent clients include:
§ Indigenous Designs, Inc., Sebastopol, CA (Premium apparel brand based on organic, fair-trade and artisan-made fashion): Role includes brand leadership, merchandising leadership, long-range product planning, market opportunity analysis and strategic advisor to CEO. § Alvarez & Marsal Private Equity, San Francisco, CA: Senior Advisor for business development team.
TRAVELSMITH (Subsidiary of HSNi), Novato, CA
President, 2015 - 2016
Recruited to transform this compromised $60 million eCommerce/catalog retailer and prepare the business for sale. Revamped management, team, operations, branding, product assortment, quality and expenditures. Led the 65-person business in the implementation of an aspirational, travel-inspired creative strategy. Achieved corporate objective within 12 months with a successful acquisition in late 2016. § Completed business evaluation and recruited key talent to address deficits and transform legacy management team. § Optimized workflow and business process to reduce employment overhead by 14%. § Re-positioned brand to engage target consumer through fresh, relevant product and aspirational ‘on location’ experience. § Directed marketing and eCommerce teams to establish innovative partnerships and better monetize customer file. § Implemented new assortment strategy comprised of internal product development and strategic market buys. Reduced style offering by 20% to focus on key items, relevant seasonal fashion, and brand partnerships. § Evaluated and addressed vendor matrix and sourcing process to increase margins by 200 bps. § Adjusted market flow of catalog drops to better address market opportunities. Introduced improved circulation models § Established metrics that included the ‘test and read’ process for new products and web marketing programs. § Implemented aggressive social media strategy to grow target customer base by 10%. § Guided the company through due diligence process to successful conclusion of company sale, in partnership with investment bankers.
AREAS OF EXPERTISE
§ Strategy, Execution & Leadership
§ Product Design & Development
§ Reinventing & Rebuilding Businesses
§ Global Brand Management
§ Organizational Transformation
§ Staff Mentoring & Advancement
§ Operations Management
§ Cost Reduction
§ Key Partnership Development
§ Sustainability Leadership
§ Architectural Color Planning
§ Interior Renovation and Design
CAREER HIGHLIGHTS
§ Served as a key architect of Target’s differentiation strategy to establish the company as a leading value fashion retailer. Delivered in-house apparel product design & development capability, and built a team of more than 400 staff to double apparel sales from $6 billion to $13 billion. § Advanced Nike as a prominent sports apparel retailer. Developed and implemented the strategy for global product line merchandising and achieved 22% increase to apparel net sales within 3 years. § Transformed distressed subsidiary of HSNi, TravelSmith. Re-engineered the corporate strategy, created a new brand, product assortment and marketing/Ecommerce strategy to rebuild the business. Guided the entity through successful sale.
Design & Color Expert | Product Design & Development Chief | Merchandising Leader Michael Alexin
Michael Alexin Page 2
TARGET CORPORATION, Minneapolis, MN
Vice President & General Merchandise Manager, Product Design & Development, 2002 - 2014 Hired to create and implement in-house design and brand strategy and to build Target’s Product Design & Development organization from the ground up, including structure, talent and processs. Established product creative direction and provided oversight for brand management strategy and business process development for Target’s $14 billion apparel & accessories division. Built and led a team of more than 400 global staff, and managed a $31 million budget to drive sales across stores and digital channels. § Doubled sales for Target’s apparel and accessories business during tenure from $6.3 billion to more than $13 billion. § Re-engineered core business and product processes and instituted leading-edge product design and development systems. § Oversaw recruitment, onboarding, and advancement of more than 350 new team members. Achieved less than 6% average annual staff attrition with 80% of openings filled through internal talent development. § Expanded internally designed and direct-sourced product from 18% to 60% and increased gross margin by more than 900bps. § Reduced total lead-time for production process by 25 weeks and converted 20% of assortment to fast track. § Developed more than 16 internal and partnership brands that included Merona, Mossimo, Circo, Issac Mizrahi, Oshkosh Genuine Kids, Liz Lange, Champion, Converse, Cherokee and Shaun White. Provided oversight for more than 40 designer collaborations such as Liberty of London, Missoni, Calypso St. Barth.
§ Revamped product assortments to increase quality and improve taste level, trend relevance, and consumer appeal. § Created Target’s first fabric development process and supplier matrix. § Built strong creative culture, identity, pride-of-ownership, accountability, and morale within division. § Tapped by CEO to lead the development of Target’s corporate sustainability policy and strategy.
EDDIE BAUER, Bellevue, WA
Senior Vice President of Product Design & Development, 1998 - 2000 Selected to drive product vision and strategy for the Eddie Bauer global brand across all business segments including Apparel, Home, Gear, Gifts and Accessories. Led the Design & Product Development organization of 107 staff, 3 divisional vice presidents and 9 directors.
Modernized and repositioned Eddie Bauer’s product image and reengineered entire product development process. Promoted from Vice President to Senior Vice President within 14 months.
§ Added more than $10 million of new business by introducing new product categories. § Achieved 20% comparative store increase in 2000 for Eddie Bauer Home. § Instituted a more effective raw materials research and development process to drive 15% improvement in gross margins over 2 years.
NIKE, Beaverton, OR
Global Director of Apparel Merchandising, 1995 - 1998
Recruited to advance the Nike Apparel Merchandising organization worldwide. Led more than 400 employees across Europe, Asia/Pacific.
Latin America/Canada, and the United States, and set strategic direction for global product line development and management in support of regional business plans. Assumed additional responsibility for Global Apparel Marketing in 1997. Set direction for brand evolution and focus. § Drove 22% increase in global apparel net sales during tenure. § Increased worldwide line productivity by more than 20% through strategic style/SKU management. § Boosted Nike’s apparel product positioning, drove product innovation, and promoted differentiation. Increased gross margins by 3%. § Established corporate vision, framework and operating standards for the global merchandising organization. Improved bench strength, talent pool and ‘esprit de corps’ significantly.
§ Developed and managed several new revenue streams including Nike sport golf, snowboarding, and women’s sports.
LEVI STRAUSS & CO., San Francisco, CA
Director of Product Design & Development, Dockers Menswear Division, 1986 - 1995 Promoted to supervise all aspects of seasonal product design and development across Dockers Sportswear, Dockers Golf and Dockers Authentics. Led a team of 42 staff to interpret market direction and implement high-level brand image through merchandising assortments.
EDUCATION
Oberlin College, Oberlin, OH: Bachelor of Arts with Honors, Government and Spanish. Phi Beta Kappa Member.
Stanford University: Design Thinking Bootcamp, 2001. Hyper Island Digital Leaders Master Class, 2013
NOTEWORTHY
The Bridge for Youth, Inc., Chairman of the Board of Directors, 2010-2012, Vice Chairman, 2008 – 2010, Board Member 2004 – 2013.
Oberlin College President’s Advisory Council, member, 2006 – 2012.
University of Minnesota College of Design Advisory Board, 2012 – 2019 Experienced panelist and lecturer on design, innovation and sustainability Fluent in Spanish and conversant in French
Boards and Commissions Application
1 / 3
Q1
Contact Information
First and Last Name Michael Farris
Address
City/Town SAN RAFAEL
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q3
What Board would you like to apply to?
Design Review Board,
Park and Recreation Commission
Q7
How long have you lived in San Rafael?
18 years
Q8
Business Information
Company VDA
Address 1388 Sutter St. #608
City/Town San Francisco
ZIP/Postal Code 94109
#1
COMPLETE
Collector: Web Link 1 (Web Link)
Started: Wednesday, April 20, 2022 5:01:33 PM
Last Modified: Wednesday, April 20, 2022 5:13:19 PM
Time Spent: 00:11:46
IP Address: 23.127.164.172
Boards and Commissions Application
2 / 3
Q9
How did you hear about this vacant position?
Other (please specify):
email
Q10
Do you participate in any civic activities? If so, what are they? Bocce Ball
Q11
List any civic organizations of which you are a member:
None
Q12
Education:
B.S. Business Administration, Cal Poly, SLO
Q13
Why are you interested in serving on a board or commission? Retiring in January
Q14
Describe possible areas in which you may have a conflict of interest with the City:
None
Q15
Upload your resume.
M. Farris - Resume-vda (ID 1057538).pdf (112.6KB)
Q16
Ethnicity
Q17
To which gender do you most identify?
Boards and Commissions Application
3 / 3
Q18
How old are you?
2529 Foothill Boulevard • Suite 206 • La Crescenta, California 91214 • www.lerchbates.com
MICHAEL D. FARRIS
General Manager
Elevator Consulting Group
Façade Access Consulting Group
Michael D. Farris, General Manager, began working for Lerch Bates in 1987. He is currently working in the Lerch Bates San Francisco branch office providing management direction to Lerch Bates elevator and façade access consulting groups. Mike’s responsibilities for vertical transportation include analysis and design. Previously, Michael D. Farris worked for Otis Elevator Company as a Branch Manager and Account Manager.
PROJECT RESPONSIBILITIES
As a General Manager, Mr. Farris is responsible for the following functions:
• Management of Lerch Bates offices in the Western United States • Oversight of Lerch Bates personnel with Vertical Transportation System Studies • Assist Lerch Bates personnel with Design, Contract Documents, and Construction Services for the Vertical Transportation Equipment
• Administration of Lerch Bates personnel with Vertical Transportation Maintenance Evaluations • Administration of Due Diligence Studies
• Administration of Design and Construction Services for the Façade Access Systems • Administration of Design and Construction Services for the Materials Handling Systems
RELATED EXPERIENCE
• Los Angeles Convention Center, Los Angeles, CA • Pasadena Convention Center, Pasadena, CA • Metropolitan Transportation Authority
Los Angeles County, CA
• Metropolitan Water District Headquarters
Los Angeles, CA
• Boeing Building No. 90, Seal Beach, CA • Diablo Canyon Power Plant, Avila Beach, CA • Excalibur Hotel and Casino, Las Vegas, NV • Eagles Stadium, Philadelphia, PA • City National Bank Plaza, Los Angeles, CA • Dodger Stadium, Los Angeles, CA • Burj Khalifa, Dubai, United Arab Emirates • Elihu M. Harris State Office Building, Oakland, CA • Berlin Embassy, Berlin, Germany • Joyce Theater, New York, New York • Guam Airport Expansion, Guam • Santa Barbara Airport, Santa Barbara, CA • Ontario Airport Expansion, Ontario, CA • CalTrans District Headquarters, Los Angeles, CA • LAX ConRAC, Los Angeles, CA • Palm Springs Airport, Palm Springs, CA • Tom Bradley International Terminal
Los Angeles, CA
• Los Angeles Police Headquarters
Los Angeles, CA
• Port of Long Beach, Long Beach, CA • New World Symphony, Miami Beach, FL • Dorothy Chandler Pavilion, Los Angeles, CA • Los Angeles Museum of Art, Los Angeles, CA
EDUCATION
California Polytechnic State University, San Luis Obispo, California, Bachelor of Science – Business Administration
AFFILIATIONS
Q.E.I. No. 631 Certified Inspector
NAESA – National Association of Elevator Safety Authorities 2529 Foothill Boulevard • Suite 206 • La Crescenta, California 91214 • www.lerchbates.com
EIGSC – Elevator Industry Group of Southern California
Boards and Commissions Application
1 / 3
Q1
Contact Information
First and Last Name Sophia McInerney Corbett
Address
City/Town San Rafael
State/Province California
ZIP/Postal Code 94901
Email Address
Phone Number
Q3
What Board would you like to apply to?
Design Review Board,
Park and Recreation Commission,
Planning Commission
Q7
How long have you lived in San Rafael?
almost 2 years
#3
COMPLETE
Collector: Web Link 1 (Web Link)
Started: Thursday, April 21, 2022 12:47:52 AM
Last Modified: Thursday, April 21, 2022 10:08:34 PM
Time Spent: 21:20:42
IP Address: 73.70.81.224
Boards and Commissions Application
2 / 3
Q8
Business Information
Company Colla and Ray LLP
Address 1561 Powell Street
City/Town San Francisco
ZIP/Postal Code 94133
Q9
How did you hear about this vacant position?
Social Media
Q10
Do you participate in any civic activities? If so, what are they? Fundraising for schools and other charitable organizations; volunteering and participating in group activities; doing pro bono attorney work for those in need; and just generally looking out for neighbors (whether it is helping with packages if they are out of town or helping their kid after they fell off a bike), reuniting lost pets with owners.
Q11
List any civic organizations of which you are a member:
Sun Valley PTO
State Bar of California
Q12
Education:
U of San Francisco Law School Graduate
University of Southern California Undergraduate, Double major BAs in Philosophy and international relations.
Graduate of Saint Ignatius College Prep in San Francisco.
Q13
Why are you interested in serving on a board or commission? To help preserve and grow the beautiful town I can now call my forever hometown.
Boards and Commissions Application
3 / 3
Q14
Describe possible areas in which you may have a conflict of interest with the City:
Lawsuits that other attorneys at my firm handle that could be related in any way. I am not aware of any, however I could be ethically screened from those cases, if there are any. I worked at the San Francisco City Attorneys Office for 5 years and am familiar with setting up those walls.
Q15
Upload your resume.
Respondent skipped this question
Q16
Ethnicity .
Q17
To which gender do you most identify?
Q18
How old are you?
14.25.070 Design Review Board.
A. Purpose and Authority. The Design Review Board shall serve as an advisory body to the city for the purpose of reviewing and formulating recommendations on all major physical improvements requiring environmental and design review permits and on other design matters, including minor physical improvements, referred to the Board by the Planning Director, Planning Commission, or City Council.
B. Membership of the Design Review Board. The Design Review Board shall consist of a total of five (5) regular members and may include one alternate member appointed by the City Council. The Design Review Board members shall be qualified as follows:
1. At least two (2) members shall be licensed architects or licensed building designers;
2. At least one member shall be a licensed landscape architect;
3. At least one of the five (5) members shall have background or experience in urban design;
4. The alternate member may have qualifications in any of the above fields of expertise;
5. All board members shall reside in the City of San Rafael; and
6. In addition to the five (5) council-appointed Board members and one alternate member, one planning commissioner shall attend Board meetings. This liaison planning commissioner shall be appointed by the commission chairperson. An additional commissioner shall be appointed to serve as an “alternate liaison” in case of absence. The planning commission liaison should be present at all Design Review Board meetings to offer advice and direction to the Board on matters of commission concern.
C. Alternate Member. The alternate member may temporarily fill a vacancy created when a regular member: (1) leaves office prior to completion of the member’s term; (2) cannot attend a meeting; or 3) cannot participate on a particular matter due to a conflict of interest.
D. Term of Office. The term of office for each Design Review Board member shall be four (4) years.
Of the members of the Board first appointed, one shall be appointed for the term of one year; one for the term of two (2) years; one for the term of three (3) years; and two (2) for the term of four (4) years. The term of office for the alternate board member shall be four (4) years concurrent with the term of the chairperson.
E. Removal or Vacancy of Membership. Any member of the Board or the alternate member can be removed at any time by a majority vote by the City Council. A vacancy shall be filled in the same manner as the original appointment. The person appointed to fill a vacancy shall serve for the remainder of the unexpired term.
F. Meetings. At least one regular Design Review Board meeting shall be held each month on a date selected by the Board, unless there is no business to conduct.
G. Quorum. Three (3) of the members of the Board, either regular members or two (2) regular members and the alternate board member, shall be required to constitute a quorum for the transaction of the business of the Board and the affirmation vote of a majority of those present is required to take any action.
H. Compensation of the Design Review Board. All members of the Board shall serve as such without compensation.
I. The Design Review Board may adopt, and amend as necessary, Rules of Order to ensure efficient and responsive Board meetings. (Ord. 1838 § 53, 2005: Ord. 1794 § 2, 2003: Ord. 1625 § 1 (part), 1992). ____________________________________________________________________________________
FOR CITY CLERK ONLY
Council Meeting:
Disposition:
Special Meeting
Agenda Item No: SM 2
Meeting Date: June 23, 2022
SAN RAFAEL CITY COUNCIL STAFF REPORT
Department: City Clerk
Prepared by: Lindsay Lara, City Clerk City Manager Approval: ___________ TOPIC: BOARD OF LIBRARY TRUSTEES INTERVIEWS
SUBJECT: INTERVIEW APPLICANTS AND MAKE AN APPOINTMENT TO FILL ONE UNEXPIRED FOUR-YEAR TERM TO THE END OF APRIL 2023 ON
THE BOARD OF LIBRARY TRUSTEES DUE TO THE RESIGNATION OF
ERIC HAN
RECOMMENDATION:
Interview the following applicants and make an appointment to fill one unexpired fouryear term to the end of April 2023 on the Board of Library Trustees due to the resignation of Eric Han.
Name
Ceci De La Montanya
Kelly Stuart
Lawrence Andow
Sunny Lee
BACKGROUND:
The Board of Library Trustees is an advisory board that meets monthly with responsibility to provide support to library administration, work to support the process for a new library, serve as advocates for the Library to the City Council, and help increase the visibility of the Library in the community. Meetings are held on the 2nd Tuesday of each month at 6:00 p.m.
Eric Han submitted his resignation on April 25, 2022 and the City Clerk’s office recruited for applications the same day.
ANALYSIS:
The City Clerk’s office received a total of four applications for the single vacancy, verified each applicant resides in City limits, and scheduled a Special City Council meeting to SAN RAFAEL CITY COUNCIL AGENDA REPORT / Page: 2
conduct interviews for June 21, 2022. Staff recommends interviewing the applicants and making an appointment to the single vacancy to the end of April 2023.
FISCAL IMPACT: There is no fiscal impact associated with this item.
COMMUNITY OUTREACH:
The call for applications for the Board of Library Trustees was advertised through mass email notification, the City website, social media platforms, and physically posted at City facilities.
RECOMMENDED ACTION:
Interview the four applicants and make an appointment to fill one unexpired four-year term to the end of April 2023 on the Board of Library Trustees.
ATTACHMENT:
1. Four (4) Applications
2. Municipal Code Excerpt
Boards and Commissions Application
1 / 3
Q1
Contact Information
First and Last Name Ceci De La Montanya
Address
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q3
What Board would you like to apply to?
Board of Library Trustees,
Park and Recreation Commission
Q7
How long have you lived in San Rafael?
3.5 years
Q8
Business Information
Company Self Employed
Address
City/Town San Rafael
ZIP/Postal Code 94901
#3
COMPLETE
Collector: Web Link 1 (Web Link)
Started: Tuesday, May 10, 2022 9:15:21 AM
Last Modified: Tuesday, May 10, 2022 9:27:55 AM
Time Spent: 00:12:33
IP Address: 73.70.81.135
Boards and Commissions Application
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Q9
How did you hear about this vacant position?
Other (please specify):
Email
Q10
Do you participate in any civic activities? If so, what are they? I am actively looking for more civic activities to participate in outside of volunteering with my child's preschool. I am currently working with the Canal Alliance and other local partners to help establish a new soccer league in the Canal area.
Q11
List any civic organizations of which you are a member:
I am not currently a member of any civic organizations, but would like to be. When I worked at OpenGov, I advised and worked alongside hundreds of local governments across the country to establish fiscal transparency initiatives. I previously worked in the British parliament where I managed constituency correspondence and various parliamentary initiatives including a delegation visit to Latvia.
Q12
Education:
I have dual Bachelor of Arts degrees, summa cum laude, in politics and communication studies from the University of San Francisco and a Master of Science degree in Media and Communication Development from London School of Economics Q13
Why are you interested in serving on a board or commission? We love living in San Rafael and I would like to play a role in shaping its future. My young daughters and I visit the parks and library regularly. I believe my personal experience as a young family using these services, coupled with my experience in government will enable me to be a pragmatic advocate for their ongoing administration.
Q14
Describe possible areas in which you may have a conflict of interest with the City:
None.
Q15
Upload your resume.
Ceci_De_La_Montanya_AUG 2019.docx.pdf (79.9KB)
Boards and Commissions Application
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Q16
Ethnicity .
Other (please specify):
Q17
To which gender do you most identify?
Q18
How old are you?
Ceci De La Montanya
San Rafael CA 94901
SUMMARY OF QUALIFICATIONS
I am a self-starting communications professional with 15+ years of experience in San Francisco, New York City and London across the government, healthcare, and edtech sectors. Key highlights:
- Planned and executed numerous product launches for companies at various growth stages - Skilled in adapting communications messaging and strategy for local and international audiences - Keen eye for detail that translates to excellent project management abilities
WORK EXPERIENCE
FREELANCE COMMUNICATIONS CONSULTANT SEP 2016 – PRESENT
● Work with various mission-driven startups in the digital health, edtech and govtech industries including BetterUp, Benepass, OpenComp, Dignity Health, Ambra Health, Trov, OpenGov, Udemy, and De La Montanya Winery to advise on communications strategy, content marketing, positioning and launches.
VICE PRESIDENT, CLIENT SERVICE 2019 – 2020
Allison+Partners San Francisco, CA
● Led client service and overall strategy for a portfolio of health and wellness clients totaling $2m+ in annual revenue. ● Drove integrated communications strategies for clients and worked cross-functionally across A+P service areas. ● Managed junior staff and led by example for exemplary client service.
DIRECTOR, GLOBAL COMMUNICATIONS JAN 2016 – SEP 2016
Udemy San Francisco, CA
Udemy is a global learning marketplace connecting expert instructors and students around the world. ● Led and scaled global communication program focusing on US, UK, German and Brazil markets. ● Stewarded a series of corporate announcements including a $60 million funding round, the company’s first acquisition, 10 million student milestone and significant marketplace price change, all within the first six months.
HEAD OF PUBLIC RELATIONS OCT 2014 – NOV 2015
OpenGov Redwood City, CA
OpenGov is a fast growing Andreessen-backed government technology start-up that enables governments to more effectively manage and share their budget data.
● Built public relations function from scratch including strategic objectives, tactical timeline and all resources for PR, social media, speaking engagements and awards. Recruited and onboarded PR agency. ● Developed corporate messaging, media trained executives, and secured brand-building pieces including being recognized as a World Economic Forum Technology Pioneer.
● Created scalable media launch kit for government customers to foster steady stream of awareness in local target markets and managed high-profile customer launches including the Treasurer of Ohio, Miami and Pittsburgh. ● Pitched a $500K grant program to non-profit Innovate Your State and managed project through to media launch.
SR. PR MANAGER OCT 2012 – SEP 2014
OpenTable London, UK & San Francisco, CA
OpenTable is the global leader in online restaurant reservations. I oversaw public relations and social media for OpenTable Europe and transferred to the SF headquarters to take on more responsibilities. ● Developed communications strategy, company narrative and objectives in Europe. ● Built foundational news bureau elements including a UK-based press center and blog and manage ongoing cross-platform editorial calendar.
● Nurtured critical media relationships and championed customer success stories resulting in a 100% increase of press coverage in the UK in the first year.
● Adapted and introduced flagship US PR program - Diners’ Choice - to UK and German markets. ● Promoted within six months and transferred to San Francisco to expand role to include North America. ● Played key role in the communications strategy and execution of the $2.6B Priceline acquisition and mobile payments launch to NYC.
PARLIAMENTARY RESEARCHER 2010 – 2012
UK Parliament, Christopher Pincher MP London, UK
Member of Parliament for Tamworth, based in his Westminster office. Held position while completing a graduate degree at the London School of Economics.
● Researched briefs for MP to participate in chamber activities (debates, interventions, speeches and questions) and Energy and Climate Change Committee activities.
● Developed press releases, speeches, statements, and by-lined articles on behalf of MP. ● Created new website for the MP http://christopherpincher.com and social media strategy. ● Liaised with various ministerial offices on behalf of constituents including the Home Office, Foreign & Commonwealth office, Ministry of Defense, Work & Pensions, Education, Business Innovation & Skills, etc. ● Oversaw the creation of an All-Party Parliamentary Group to foster bi-lateral relations with Latvia and coordinated group’s activities including a delegation visit, liaising with the Embassy of Latvia and Latvian Government.
FREELANCE WRITING & PUBLIC RELATIONS 2010 – 2012
Various clients London, UK
● Freelance public relations work for Airbnb (strategy planning and media outreach surrounding international travel related to the Royal Wedding,) and hotelclub.com.
DIRECTOR, PR & MARKETING 2008 – 2010
Charlie Palmer Group NEW YORK, NY
The Charlie Palmer Group is a collection of 12 restaurants, 2 wine shops, and boutique hotels owned and operated by celebrity chef Charlie Palmer. I was the head of marketing and public relations for this hospitality group. ● Developed and led marketing strategy for two restaurant openings in 2009, including relocating the flagship restaurant Aureole in New York City and oversaw all new branding development. ● Implemented successful new digital marketing strategy to complement central sales office, including Website re-launch and social media; built customer database of 120,000 members in the first year. ● Oversaw development of all marketing, press and internal collateral, including advertisements, partnerships, press releases and flyers in addition to developing creative promotions and events for cross marketing venues. ● Managed stakeholder relationships, including tenants, partners, media agencies, sponsors and charities.
ACCOUNT MANAGER 2004 – 2008
Allison+Partners San Francisco, CA/ New York, NY
Mid-sized public relations agency, http://allisonpr.com. Client portfolio included: The Michelin Guides, ZipRealty, Bay Area Air Quality Management District, Hard Rock Hotel & Casino, Cakebread Cellars, Popchips, Everlands Destination Club, C.F. Sauer Food Company, ARAMARK Parks & Resorts, Peter Lik Galleries. ● Managed teams of 4-5 and served as main client contact; specialized in brand positioning/messaging, creative promotions, media outreach, launch events, media training, sponsorships and new business development. ● Developed agency’s Food and Beverage practice specialty. ● Led the integrated marketing launch of the Michelin Guides to the western US, including managing campaigns in San Francisco, Los Angeles, and Las Vegas.
EDUCATION
LONDON SCHOOL OF ECONOMICS & POLITICAL SCIENCE 2010 - 2011 MSc (hons) in Media and Communication Development London, UK UNIVERSITY OF SAN FRANCISCO 2001 - 2005
Dual BA degrees in Politics and Communication Studies San Francisco, CA ● Summa Cum Laude distinction and recipient of the Top Communications Student Award
ACTIVITIES & INTERESTS
● Elected Treasurer of the LSE SU Bacchus Wine Society and selected to represent LSE at Bollinger international university tasting challenge in Champagne, France (2010-11)
● Former member of New York’s Citymeals-on-Wheels leadership committee for the development of a new Young Professionals organization; increased membership to 300 in first year (2008-2010) ● Helped to establish family business: De La Montanya Winery & Vineyards and served as brand manager ● Former Ballroom & Latin dance instructor and choreographer at Dance Arts Studios in San Rafael, CA (2001-2004) ● Interests include: dining, international travel (visited all 28 EU member countries), public speaking, snow skiing, softball, and ballroom dancing
Boards and Commissions Application
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Q18
How old are you?
Stuart 2
2006–
2010
Assistant Director of Dissemination (Sales)
Developmental Studies Center, Oakland, CA
Responsibilities included overseeing $5 million-dollar grant to benefit over 65,000 lowincome children across the U.S. in areas of literacy and mathematics. Presented at national and state conferences on topics such as reading comprehension, Response to Intervention (RtI), writing, and community building. Led dissemination efforts in Latin America. 2003–
2006
Director of Special Programs
Success for All Foundation, Baltimore, MD
Coordinated development, dissemination, and marketing for supplemental programs focused on reading comprehension, leadership, phonics, schoolwide systems, and beginning reading.
Led Leadership Academy sessions with principals in San Jose, Redwood City, and Salinas school districts over a two-year period focused on data, root cause analysis, and goal setting.
Managed team of 11 full-time consultants who delivered professional development to teachers and school administrators to implement research-based practices in the area of reading.
2001–
2003
Area Manager
Success for All Foundation, Baltimore, MD
Oversaw reform initiatives in 120 schools in California and Hawaii. Focused on systemic change processes. Managed and led a team of professional developers/consultants in California and Hawaii. Taught team to interpret and analyze state level data. 2000–
2001
Education Consultant
Education Partners, San Francisco, CA
Led professional development with teachers and administrators to improve the implementation of literacy and school-wide practices in CA, NM CO, WA, and OR 1997–
2000
Elementary Teacher
Big Springs Elementary, Big Springs, CA
Taught second grade and middle school students. Member of school site council. Coached basketball, volleyball, and cheerleading.
EDUCATION
2012 Ed.D in Educational Leadership-Social Justice, San Francisco State University 2004 M.A., Education Administration, San Francisco State University 2004 Preliminary Administrative Credential, San Francisco State University 1997 Multiple Subject Teaching Credential, Simpson College 1996 B.S., Liberal Studies, University of the State of New York, Albany
SELECTED PUBLICATIONS
Stuart, K., Duffield, J., Hale, S. (2014). Turnaround Communities of Practice: Addressing the Urgency. The state role in school Turnaround: emerging best practices, San Francisco, CA, WestEd.
Chi, B., Wierman, T., & Stuart, K. (2013). Examining Potential Effects of Afterschool KidzScience Curriculum and Professional Development Resources. American Educational Research Association, San Francisco, CA.
Boards and Commissions Application
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Q1
Contact Information
First and Last Name Lawrence Andow
Address
City/Town San Rafael
State/Province CA
ZIP/Postal Code 94901
Email Address
Phone Number
Q3
What Board would you like to apply to?
Board of Library Trustees
Q7
How long have you lived in San Rafael?
30 years
Q8
Business Information
Company Retired
Q9
How did you hear about this vacant position?
City Manager's Newsletter
#9
COMPLETE
Collector: Web Link 1 (Web Link)
Started: Wednesday, April 27, 2022 10:02:00 PM
Last Modified: Wednesday, April 27, 2022 10:20:28 PM
Time Spent: 00:18:28
IP Address: 23.127.165.142
Boards and Commissions Application
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Q10
Do you participate in any civic activities? If so, what are they? Currently - Peacock Gap Homeowners Association - Board Member and Treasurer; Experience Corps (San Pedro School); Marin Villages Volunteer and San Pedro Road Coalition Emergency Preparedness Committee.
Q11
List any civic organizations of which you are a member:
Locally - Friends of San Rafael Library; MALT; One Tam; Q12
Education:
MBA from U.C. Berkeley Haas School; M.S. and B.S. in Agricultural Economics from U.C. Davis.
Q13
Why are you interested in serving on a board or commission? I along with my family have been the beneficiaries of the San Rafael Library system since we moved here in 1992. Now retired I would like to give back with my time and experience to further the mission of SR Libraries to serve all residents through new technology (e.g. ebooks); new services (e.g. Northgate popup library) and a new community based library building based on the functional requirements of serving all sectors of the public.
Q14
Describe possible areas in which you may have a conflict of interest with the City:
None that I am aware of.
Q15
Upload your resume.
Larry Andow Resume 2:2016.pdf (82.7KB)
Q16
Ethnicity
Boards and Commissions Application
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Q9
How did you hear about this vacant position?
Community Center / Library,
Friend
Q10
Do you participate in any civic activities? If so, what are they? Volunteering as a secretary of a neighborhood association (liaison for critical informations and notices within the city).
Guide and assist a group of disabled/low-income families to access to the low cost internet for school-age students.
Participated in many school events to support teachers and students for the past 12 years.
Attending City Council, Board and Commission and other city public meetings to be informed and educate the community and neighborhood whom were not able to attend.
Participating in many Climate Change Action events and forums particularly Bill Carney leads.
Advocate and participate in MarinFreecycle User Group where members recycle and reuse any tangible items so it won't end up in the Landfill.
Q11
List any civic organizations of which you are a member:
Southern Heights Neighborhood Association.
San Rafael High School PTO (WeAreSR!)
MarinFreecycle
Q12
Education:
School of Visual Arts, NYC, Master of Fine Arts in Computer Art/Animation Parsons School of Design/School of Visual Arts, Bachelor of Fine Arts in Communication Arts/Graphic Design Q13
Why are you interested in serving on a board or commission? The idea of serving on a board has been suggested to me by a couple of friends who are also frequent patrons of the library. My appreciation towards SR libraries runs deep as we're frequent library visitors and attendees for numerous events and services.
Increased diversity on city boards and commissions has been a stated priority of council members & mayor since 2020, and highly anticipated plans for the new library have been on the drawing board for some time. It's an exciting time in the history of San Rafael Library and I'd be honored to assist everyone in that endeavor.
Back in 2015, I was invited to participate in the Public Library Community Visioning workshop by Sarah Houghton, then a library director, as I support SR library in every respect. I look forward a new chapter of the story of San Rafael libraries. Libraries are still people places. I will continue to advocate that premise and support the library.
Boards and Commissions Application
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Q14
Describe possible areas in which you may have a conflict of interest with the City:
None
Q15
Upload your resume.
Sunny SR Library Board Resume May 2022.pdf (64.5KB)
Q16
Ethnicity
Q17
To which gender do you most identify?
Q18
How old are you?
Objective
To serve as a commissioner for Planning Commission at the City of San Rafael.
Experience
Tech Support for Neighborhood Elderly 2010-present
I have been the go-to tech support for a handful of senior neighbors who are in their 70’s or 80’s for the past decade. Have helped many seniors when they have difficulties with the internet, TV connections, emails, navigating e-commerce, copying/printing documents, photos, relocating old files and upgrading to a new OS/computer. After more than 10 years of assisting the growing elder population in my neighborhood, I have gained the skill, confidence, and patience to guide them with simple solutions that are appropriate to their abilities while treating them with respect and also giving them an opportunity to move forward with their own learning opportunities.
Secretary for Southern Heights Neighborhood Association 2012 to current Responsible for organizing the communications of the 150-member neighborhood association.
Updating and keeping the directory of 150 members as people move in and out of the neighborhood has taken a great deal of attention and keeping good records.
Parent & Teacher !"#$%&'$(&)% 2010 to 2018
Working with other parents at helping & supporting teachers, staff, and students, with activities such as an annual fund-raising effort, helping organize PTO meetings and communications and planning/hosting book fairs and open house events at a public elementary school of 500 students.
Computer Graphics Special Effects Artist 1996 to 2009
Worked as a computer graphic artist/technical director specialized in creature anatomy, muscle movement and hair, clothing, and simulations of solid objects that were added to live action movies, such as Titanic, Star Wars and Harry Potter.
Industrial Light & Magic (San Rafael & San Francisco, CA) Digital Domain (Los Angeles, CA)
Education
School of Visual Arts, NYC, MFA in Computer Art 1993-1995 Specialized in Computer Animation. Required an understanding of all aspects of 3D animation from creating a story, modeling, animation, lighting, rendering and editing the short animated film with sound and music.
Parsons School of Design/School of Visual Arts, BFA in Graphic Design 1990-1993 Graphic Design, Communication Arts, Advertising, Marketing Campaign, Company Logo Design.
Skills
2D and 3D computer software (Photoshop, Illustrator, InDesign, MS Words & Office, Google Drive/ Spreadsheet, iMovie). Proficient with troubleshooting on MacOS and iOS.
Digital Photography
SAN RAFAEL CHARTER
ARTICLE IX Public Library, Section 1. BOARD OF LIBRARY TRUSTEES.
There shall be a board of library trustees to be appointed by the council, the exact number of which shall be set by ordinance or resolution of the council, one of whom may be a councilman.
The members of the board shall serve for a term of four years and shall be subject to removal by the affirmative vote of three members of the council. The terms of office of members of the board shall be staggered in the manner provided by resolution of the council. The board of library trustees shall exercise such powers and perform such duties as may be prescribed or conferred in this charter or by the ordinances of the city. (Assembly Concurrent Resolution No. 121, August 20, 1973: Senate Concurrent Resolution No. 46, May 31, 1967.)
2.16.030 Board of library trustees.
A board of library trustees is created. (Ord. 889 § 6, 1967)
2.16.031 Trustee membership--Compensation.
The board of library trustees shall consist of five members appointed by the city council, one of whom may be a councilman. All members shall serve without compensation. (Ord. 889 § 7 part), 1967)
2.16.032 Trustee term of office and removal.
The members of the board of library trustees shall serve for a term of four years and shall be subject to removal by the affirmative vote of three members of the city council. The terms of office of members of the board of library trustees shall be staggered in the manner provided by resolution of the city council. (Ord. 889 § 7 (part), 1967)
2.16.033 Trustee powers and duties.
Subject to the direction and control of the city council, as provided in Section 2.04.030 of this code, the powers and duties of the board of library trustees shall be:
To assess and evaluate current and long-range needs of the library; to formulate and adopt policies, rules and regulations with respect to programs and facilities to meet such needs of the community, including recommendations for sites and design of facilities. Such formulations and adoptions shall be made in conjunction with recommendations of the librarian; To review, comment and make recommendations regarding the annual operating budget of the library;
To receive, and review periodic reports from the librarian concerning the general operations and functions of the library;
To recommend ways to inform the citizens of San Rafael as to the various programs, services, and assistance which the library affords all citizens;
To promote intergovernmental cooperation in the development of library services, patronage and usage;
To perform such other duties as may be prescribed by the city council.
Ord. 1131 § 3, 1974: Ord. 889 § 7 (part), 1967).