Cities Index.
Exhibit 2

Santa Ana City Council
September 23, 2024

Document
Exhibit 2
Meeting
September 23, 2024
Body
Santa Ana City Council
Original file
7.0 MB
Text extracted from the city's file for reading and search. Open the original on santa-ana.primegov.com. That file is the official record.

EXHIBIT 2
AboutDTSA
First Saturday Art alk
DTSA First Saturday ArtWalk is one of Santa Ana's most
popular and iconic events. Celebrated the First Saturday of each month, ArtWalk is a free, all-ages event that
draws thousands of residents and visitors downtown for
local, diverse, and unique community arts programming.

Produced by Santa Ana-based nonprofit arts
organization The Frida Cinema, ArtWalk finds Downtown
Santa Ana erupting with outdoor festival areas full of
artisan and niche vendors, captivating performances,
and over 20+ art galleries and studios featuring rotating art shows, performances, and live music.

Every First Saturday of the Month.
2024DATES
JANUARY 6TH I FEBRUARY 3RD I MARCH 2ND
APRIL 6th MAY 4TH I JUNE 1ST
JULY 6TH I AUGUSJ 3RD SEPtEMBERZT...__ __
OCTOBER 5TH I NOVEMBER 2ND I DECEMBER 7TH
EXHIBIT 2
.out -a 1nema
I r
.F:oundeo in Eebruary·2014 and lecated at IB05 E. 4th St�eet in lf)owrntowri Santa Ana, Jhe Frida Cinema serves ©range County .as:its .s.ole nenrariofit movie,theateri:, and one of few true '!art ' -
house" cinemas left in Southern rGalifornia. Dedicated tto the •'- ,. - .1 ... • mission .ot <:emriching, c.onnecting,. and educating _coFnrnilmities thriough the arit, of ci1:1e1na, The Frida is eelebratted not onl_y f.or .. . its·:euratorial cinerrnatic programming that,_e�rned it· the nicknarf)e of ·;,©C's_ year-=�ound film festi.val'; (0€ Weekly,),_ Out also for/its dedication te partnering with community educational, - - -
arts, and.cause-based groups, as well as its outd00r cultural 'ev.ents incJ□ding drive-irn screernings, fre� �r.po�ies i� eommunity parks, and now, QTSA First.Saturday ;ArtWall< ..
-ttlef ridaeinema.Org
'·�Downtown S.antci Ana's Gulturial
1 1'nchor''
:- .QG Weekly·
EXHIBIT 2
Daily Pilot

G- COUN Y
ISTER

ORANGE COUNTY'S NONPROFIT NEWSROOM
EXHIBIT 2

NEW MARKETING INITIATIVES

ONLY THREE OF THE MANY NEW OUTREACH INITIATIVES

UNDERTAKEN BY THE FRIDA CINEMA SINCE IT BEGAN PRODUCING THE EVENT

PRINT PROGRAMS, HANDED OUT AT EVENT WHICH INCLUDE

A MAP LISTING GALLERIES, THEIR NEW SHOWS, AND OPEN BUSINESSES ffli%fi� ,DWNiOwN1i,iAlii,
iovrnsriNiros° ART .......... · ..
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••••••• ❖ •••••••
....... ·=· ...... .

SIIOI' FIIDl,I IMl! 30 l.0CAI. IJJ ' • � ...

MTlSANVENDORS S�OPOV!lllDIOOlAl!TmVOIOOaS
Alll'SHOWS tMMUSIC IIANCING INlHE STllrn'S ms· ARrS & M:1M11ES tMPAIKllNG ANOMOl!E!
.,.� .. �' � ,f.,�
·or.•, \-::., ,%· ... ..

SPONSORED BY:
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� DOWNTOW!I $ ,\)(�A A.MA �
• DT�AM.1WA.LJ<..0lt4 •

VENDOR SPOTLIGHTS FOR PARTICIPATING VENDORS
ON INSTAGRAM ACCOUNT @DTSANTAANA

COMPLETELY REDESIGNED WEBSITE, WHICH NOW INCLUDES FULL LISTINGS OF GALLERIES,

OPEN BUSINESSES, AND ALL PARTICIPATING ARTISTS AND VENDORS, WITH LINKS

ARTISTS VILLAGE
CSUF Grand Central Art Center
125 N. Broadway I Artist Village
Grand Central Art Center is the result of a unique partnership between the California State University at Fullerton and the City of Santo Ano. The art center is o mix of resldenliof. commercial and educational use. Grand Central Art Center is dedicated to the open exploration of con empororv ort and visual culhJre: locolly, regionally notionally, and lntemotlonolly through socially engaged collaborations among artists, students. and the community.

HINGS LIM: SPECTER IN THE GA TE I Now through Moy 12th, 2024 coco FVSCO: YOVR EYES WILL BE AN EMPTY WORD I Now I rough Moy 12th, 2024
Wayward Artists Theatre
125 . Broodwav
EXHIBIT 2

NOTABLE ACCOMPLISHMENTS
SINCE THE FRIDA CINEMA BEGAN OPERATING ARTWALK IN JANUARY 2023

GRANT SUPPORT RECEIVED FROM CITY OF SANTA ANA, STATE OF CALIFORNIA, FAMILY-FRIENDLY ENGAGEMENT ACTIVITIES INCLUDING PUMPKIN CARVING,

CARD-MAKING, COSTUME CONTESTS, EASTER EGG HUNTS, AND MORE COMMUNITY ENGAGEMENT, & NATIONAL ENDOWMENT OF THE ARTS C
B
0 CALIFORNIA

ARTS COUNCIL

A STATE AGENCY

NATIONAL
-EARTS ENDOWMENT-E ======= arts.gov

EXPANSION OF EVENT FOOTPRINT
$42,789
i C C,
.' .� ' ....... __,-=..

A EGG
1) Pick up a free bag at the Egg Hunt Table on
Calle Cuatro Plaza
2) Find eggs hidden on Calle Cuatro Plaza
and between French Street booths.
3) New eggs hidden every hour!
Look throughout the night for the • !
4) 1 Golden Egg= Frida Cinema Ticket Pack!!
(Faur mnit tickets, dri1u & ,opearo)
Redeem your prize at the Egg Hunt Table.

IN PAYMENTS MADE DIRECTLY TO 144 LOCAL ARTISTS AND MUSICIANS EXHIBIT 2
According to the 2023 Santa Ana Visitor Analysis conducted by Travel Santa Ana and tourism/destination research company Zartico, DTSA First Saturday ArtWalk ranked as the second­ highest visited destination in Santa Ana in 2023, behind only Santa Ana College, and ahead of such notable locations as Santa Ana Zoo and Mainplace Mall.

TRAVEL
A � ZARTICO
EXHIBIT 2
EXHIBIT 2
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EXHIBIT 2
Telephone •
We hope you will partner with this wonderful
and impactful community event, and are
standing by should you have any questions.
(323) 428-7411
Email
[email protected]
Website
THE FRIDA CINEMA DTSAAR ALK.ORG
EXHIBIT 2

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