Public Works Agency
https://www.santa-ana.org/pw
Item # 17
City of Santa Ana
20 Civic Center Plaza, Santa Ana, CA 92701
Staff Report
May 6, 2025
TOPIC: Traffic Counting Services
AGENDA TITLE
Agreements with Transportation Studies, Inc. and National Data & Surveying Services for Traffic Counting Services (Non-General Fund)
RECOMMENDED ACTION
Authorize the City Manager to execute agreements with Transportation Studies, Inc. and National Data & Surveying Services for traffic counting services, in an aggregate amount not to exceed $500,000, for a term beginning May 6, 2025 and ending on May 5, 2028, with the option for two, one-year extensions (Agreement Nos. A-2025-XXX and A-2025-XXX).
GOVERNMENT CODE §84308 APPLIES: Yes
DISCUSSION
The Public Works Agency’s (PWA) Engineering Division is responsible for the administration and oversight of all Capital Improvement Projects in the City. In order to provide recommendations to improve neighborhood traffic safety in the City, PWA requires current traffic counts and field data collection services. A traffic count study is used to capture vehicle or pedestrian travel on a particular street segment for a specified duration of time. The City utilizes consultant services in order to augment City staff and secure specialized equipment needed to conduct traffic count studies. The proposed agreements provide staff access to specialized traffic analysis and neighborhood speed and safety studies, as well as the bi-annual citywide traffic volume study, pedestrian/bicycle counts, and the annual traffic signal and left-turn signal priority study. Once this data is captured, staff reviews and analyzes it to assess the potential need for traffic calming improvements such as crosswalks, speed humps, stop signs, and traffic signals.
Request for Proposals (RFP) No. 25-012 was issued on January 21, 2025 on the City’s online bid management and publication system, PlanetBids. A summary of vendor participation and results is as follows:
Traffic Counting Services
May 6, 2025
4 9
9 5
194 Vendors notified
6 Santa Ana vendors notified
30 Vendors downloaded the RFP packet
7 Proposals received
0 Proposals received from Santa Ana
vendors
Proposals were solicited, opened on February 11, 2025, and evaluated. A total of seven consultants submitted proposals. One proposal was deemed non-responsive for failing to comply with the instructions to bidders, and therefore, was not rated. The remaining six proposals were reviewed by an evaluation committee and were rated based on experience, qualifications, project understanding, schedules, past performance, and overall proposal submittal.
Local Outreach Efforts
The Purchasing Division advertised this project on PlanetBids, which directly notified six Santa Ana vendors. Additionally, Purchasing staff performed supplemental outreach by personally contacting recommended local vendors by telephone and email to notify them of the bidding opportunity, provide registration instructions, and other general information about the bidding process. Thirty vendors downloaded the RFP and submitted a bid for consideration.
The RFP required each firm to submit their proposed fees in a separate sealed envelope that was only opened for the top two ranked consultants. The proposal rankings are shown below:
Firm City Rank
National Data & Surveying
Services
Los Angeles, CA 1
Transportation Studies, Inc. Tustin, CA 2
Quality Counts, LLC Concord, CA 3
IDAX Data Solution Long Beach, CA 4
AIM Traffic Data, LLC Anaheim, CA 5
Quality Traffic Data, LLC North Hollywood, CA 6
Counts Unlimited Riverside, CA N/A
In accordance with the RFP criteria, staff evaluated proposals and determined that National Data & Surveying Services and Transportation Studies, Inc. best met the City’s specifications, demonstrated vast experience working with similar-sized California public agencies, and offered the most competitive pricing among the firms capable of delivering the required level of service. Therefore, staff recommends awarding the aggregate agreements to National Data & Surveying Services and Transportation Studies, Inc. (Exhibits 1 and 2).
Traffic Counting Services
May 6, 2025
4 9
9 5
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
Funds are budgeted and available in the following accounts for Fiscal Year 2024-25.
Funding for subsequent fiscal years will be included in the proposed budgets for City Council consideration.
Usage will be dependent on future funding, but will not exceed the total up to amount of $500,000. For any other funding not identified above, Public Works Agency (PWA) staff must obtain approval from the Finance and Management Services Agency (FMSA) by submitting a Notice to Proceed Request. This request must specify the funding source and the required dollar amount. FMSA will verify that the necessary funds are encumbered and available within the authorization and aggregate limits of these agreements. Once approved, PWA will issue a Notice to Proceed detailing the specific scope and maximum expenditure for the task.
EXHIBIT(S)
1. Agreement with Transportation Studies, Inc.
2. Agreement with National Data & Surveying Services
Fiscal
Year
Accounting Unit-
Account No.
Fund
Description
Accounting Unit -
Account Description Amount
2024-25
(May-
June)
03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$60,000
2025-26 03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$60,000
2026-27 03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$100,000
Optional Two, One-Year Extensions
2027-28 03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$100,000
2028-29 03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$100,000
2029-30
(July-
Apr)
03217662-66220
(25-6897)
Measure M
Street
Construction
Measure M2 Local
Fairshare, Improvements
Other Than Building
$80,000
Total $500,000
Traffic Counting Services
May 6, 2025
4 9
9 5
Submitted By: Nabil Saba, P.E., Executive Director – Public Works Agency Approved By: Alvaro Nuñez, City Manager