Zuniga, Diana
From: Erin Warady < erin. warady@gmail. com>
Sent: Wednesday, May 28, 2025 1:47 PM
To: eComment
Subject: In support of agenda item # 7 on Consent Calendar/ June 3 Meeting Attachments: City Council _Travel SantaAna TMD Renewal.pdf Attention: This email originated from outside of City of SantaAna. Use caution when opening attachmentsor links.
Please see my attached letter in support of our TMD renewal Erin Warady
Board Member, Travel Santa Ana
erin.warady icgmail.com
949) 439- 8677
www. TravelSantaAna. com
T R A11 :%%L
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May 28, 2025
Santa Ana City Council
Subject: In support of agenda item# 7 on Consent Calendar Dear Santa Ana City Council,
Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District( SATMD).
As the Board Secretary for Travel Santa Ana, and a representative for several of the travel partners in Santa Ana, I have seen firsthand the positive impact the destination marketing organization( DMO) has had on the City of Santa Ana over the past four years. For businesses like our hotels, restaurants and arts community, tourism and destination marketing are a HUGE factor, directly impacting our operations and success. These accomplishments include:
Developing a brand for the destination that encompasses all that makes Santa Ana unique; Highlighting local artists to create Santa Ana signatures in place of a traditional logo; Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers; Curating a series of events and happenings featuringts our local partners throughout the city; Travel Santa Ana' s strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, events, and indeed, supporting the diverse range of businesses.
As you may know, an estimated 90% of DMOs operate under 10-year agreements,including Huntington Beach, Murrieta, Oceanside, Ontario, Los Angeles, Pasadena, Santa Barbara, Lancaster, Greater Palm Springs, Burbank, and Torrance. Travel SantaAna should be no exception. The organization hasproven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption.
In addition, the proposed incremental increase would allow Travel SantaAna the flexibility to addressspecific challenges— such as recovering from a downturn in tourism— or to expand marketing efforts into new or underserved markets, while adapting strategiesto enhancedestination competitiveness and further bolster the local economy. This expanded reach is critical for all sectors,including those that benefit from increased tourism, like our events,hotels, arts community and others.
For thesereasons,I strongly urge the SantaAna City Council to approve the renewal of the SATMD and support the continued successof Travel SantaAna. The organization has demonstratedits commitment to enhancing the city' s visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well- positioned to build on its accomplishments and further contribute to the prosperity of our community.
Thank you for your consideration.
Sincerely,
Erin Warady, Secretary
Board Member Travel Santa Ana
Cell: 949- 439- 8677
Erin. Warady@Gmail. com
Zuniga, Diana
From: Ryan Chase <
Sent: Tuesday, June 03, 2025 11:41 AM
To: eComment
Subject: In support of agenda item # 7 on Consent Calendar Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links.
Dear Santa Ana City Council,
This letter is in support of the renewal of the Santa Ana Tourism Marketing District ( SATMD).
As a 4th generation Santa Ana business/ property owner and member of the Travel Santa Ana Board of Directors, I have seen firsthand the positive impact the destination marketing organization ( DMO) has had on the City of Santa Ana over the past four years. These accomplishments include:
1. Developing a brand for the destination that encompasses all that makes Santa Ana unique;
2. Highlighting local artists to create Santa Ana signatures in place of a traditional logo;
3. Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers;
4. Curating a Public Art Guide featuring more than 200 murals throughout the city; and
5. Creating the " Santa Ana Enthusiast" ambassador program.
Travel Santa Ana' s strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events.
An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption.
In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges— such as recovering from a downturn in tourism— or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy.
For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city' s visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well- positioned to build on its accomplishments and further contribute to the prosperity of our community.
And lastly, wanted to add how lucky we are to have Wendy Haaseleading the chargeof SATMD, she is doing an amazing job and a huge asset to the City!
i
Thank you for your consideration.
Sincerely,
Ryan Chase
Managing Partner
S& A Management
2 Alcala, Abigail
From: Whyte, Cherie <[email protected]>
Sent: Tuesday, June3, 202512:32PM
To: eComment
Subject: Insupportofagendaitem #7onConsentCalendar
Attention: ThisemailoriginatedfromoutsideofCityofSantaAna. Usecautionwhenopeningattachmentsorlinks.
DearSantaAnaCity Council,
Pleaseacceptthis letterin supportof the renewalof the SantaAnaTourismMarketingDistrict SATMD).
As a memberof theTravelSantaAnaMarketingAdvisoryGroup, I haveseenfirsthandthe positive impactthe destinationmarketingorganization (DMO) hashadon the Cityof SantaAnaoverthe past fouryears.
TheMarketingAdvisoryGroup’s objectiveis to createsynergyamongfellowSantaAnamarketersby fosteringawarenessof what’s happeningwithinthecommunity. Thegoalis to shareideas, information, andbrandinsights—suchas audienceanddemographicresearch, eventandattraction updates, calendars, personnelchanges, majorannouncements, andmore. Thedestinationmarketing organization’s effortsto bringus togetherhaveresultedin cross-promotion, eventandattraction collaboration, andpartnershipswithSantaAnahotels.
TravelSantaAna’s strategicsalesandmarketingeffortscontinueto elevatetheperceptionof our city, attractingvisitorsto our attractions, retailbusinesses, restaurants, events, andhotels.
An estimated90% of DMOsoperateunder10-yearagreements, and TravelSantaAnashouldbeno exception. Theorganizationhasproveninvaluablein supportinghoteliersandthelocaltourism industryandshouldbe allowedto continueits effortswithoutoperationaldisruption.
In addition, the proposedincrementalincreasewouldallowTravelSantaAnatheflexibilityto address specificchallenges—suchas recoveringfroma downturnin tourism—or to expandmarketingefforts into newor underservedmarkets, whileadaptingstrategiesto enhancedestinationcompetitiveness andfurtherbolsterthe localeconomy.
For thesereasons, I askthe SantaAnaCityCouncilto approvethe renewalof the SATMDand supportthecontinuedsuccessof TravelSantaAna. Theorganizationhasdemonstratedits commitmentto enhancingthe city's visibility, economicvitality, andculturalvibrancy. With the renewal andproposedfundingstructure, TravelSantaAnawill be well-positionedto buildonits accomplishmentsand furthercontributeto the prosperityof our community.
Thankyoufor yourconsideration.
Sincerely,
CherieWhyte
VP of Marketing
DiscoveryCube
1 CherieWhyte
VicePresident , Marketing
DiscoveryCube
714) 263-3810
[email protected]
http://www.discoverycube.org
2500NMainStreet , SantaAna, Ca , 92705
DiscoveryScienceFoundation® supportsandoperatesDiscoveryCube® campusesin OrangeCountyandLosAngelesCounty. DiscoveryCubeOrange County, DiscoveryCubeLosAngeles ® areeach501(c)3 non-profitorganizations. All RightsReserved © 2024DiscoveryScienceFoundation. 2