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7.3 TRANSPORTATION
DEMAND MANAGEMENT
Transportation Demand Management (TDM)
consists of a combination of programs, policies,
and infrastructure projects designed to reduce
overall vehicle trips and associated parking
demand. TDM seeks to provide incentives and
options for PHD residents and em ployees to
choose alternative modes such as walking,
bicycling, transit, or ridesharing.
The City of Santa Clara’s 2010 -2035 General
Plan Update includes goals and policies related
to transportation demand management (TDM) for
Specific Plans. These include land use and site
design strategies to reduce reliance on
automobile trips and reduce VMT. Implementing
TDM measures in the PHD Specific Plan Area
must be consistent with these General Plan
policies and the requirements of the City’s
Climate Action Plan ( CAP). This Specific Plan
requires a vehicle miles traveled (VMT) reduction
of twenty percent over the baseline established in
the project traffic analysis, including ten percent
through TDM measures.
The PHD Specific Plan includes land use,
mobility and s ite design measures that support
walking, biking, transit, and other alternative
transportation choices. In addition to the location
and mix of uses in the PHD Specific Plan Area,
TDM measures must be for each specific
development proposal pursued under the PHD
Specific Plan must be incorporated into a TDM
Plan (see Section 7.3.3 below) to be used to
minimize single -occupancy vehicle trips and to
reduce VMT by at least 10%.
The PHD TDM program outlined below includes
measures that are applicable to the entir e PHD
Specific Plan Area; parcel -specific requirements;
and a menu of optional measures that can be
employed to help property owners and developers
pursuing specific development proposals under the
PHD Specific Plan to help achieve TDM goals.
7.3.1 Transportation Management
AgencyAssociation
Establish a privately funded and administered
Transportation Management Association (TMA)
for the PHD Specific Plan Area or join in a TMA
for the North Santa Clara area (comprising
neighborhoods north of Highway 101) led by
property owners that are pursuing specific
development proposals within the PHD Specific
Plan area, employers or other entities. TMA’s
canThe main purpose of the TMA is to fund and
operate the local shuttle service or micro-transit
solution (see 7.3.2 below), and may help to
implement, coordinate and manage VMT-
reduction programs, as determined appropriate by
the TMA members, between multiple properties
and lead information and marketing campaigns to
support behavior change.
Property owners pursuing specific development
proposals under the PHD Specific Plan must
prepare formation documents for a new TMA . The
formation documents necessary to establish the
TMA under applicabl e laws and regulations must
be completed and approved by the City Manager
prior to the first Building Permit issuance for new
construction implementing the PHD Specific Plan.
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PATRICK HENRY DRIVE SPECIFIC PLAN IMPLEMENTATION PLAN
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If this is not feasible to form a TMA or prepare
formation documents on this timeline Property
owners pursuing specific development proposals
under the PHD Specific Plan shall be required to
join the TMA.
,Prior to the commencement of operation of the
TMA, the property owners pursuing specific
development proposals under the PHD Specific
Plan must propose and fulfill other temporary
substantial TDM programs or incentives, such as
a three -year VTA Smart Pass for all residents, to
serve as a stopgap until the TMA is
establishedcommences operation pursuant to
7.3.1 . This temporary prop osal must be prepared
to the satisfaction of the City Manager prior to
issuance of the first Building Permit issuance for
new construction implementing the PHD Specific
Plan.
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In connection with the completion of the
formation documents for the TMA, the property
owners pursuing specific development proposals
under the PHD Specific Plan shall obtain an
analysis prepared by a qualified professional
and submit the analysis to the City prior to
activation of the Manager for approval ( TMA
Analysis) . The purpose of this analysis must
examineis to confirm the potential performance
ofmarket withi n the PHD Specific Plan area for a
local shuttle program or micro -transit solution
(as described in section 7.3.2) and provide
recommendations for efficient, cost effective
service delivery . The City Manager shall
determine whether the local shuttle or mic ro-
transit solution will be implemented by the TMA.
Notwithstanding any other provision of this
section, the TMA must be activated formed prior to
the issuance of a Building Permit for the 3,300th
unit in the PHD Specific Plan Area or prior to the
issuance of a Building Permit for the 1,500th unit
in the PHD Specific Plan Area when a minimum of
5,000 units (inclusive of units in the PHD Specific
Plan issued Building Permits) contributing to the
TMA funding and/or administration have been
issued Building Perm its.
The individual property owner(s) that actually fund
the preparation and completion of the formation
documents pursuant to this Section 7.3.1 shall
receive a credit/reimbursement for all costs
associated therewith via the PHD Specific Plan
Impact Fee.
7.3.2 Local Shuttle
The TMA shall establishfund and operate a local
shuttle program or micro -transit solution,
consistent with the approved TMA Analysis, that
connects residents with commercial, transit, and
employment centers . This service shall be
funded and administered by all by the proj pecrtsy
inowners pursuing specific development
proposals under the PHD Specific Plan Area , with
said costs being proportionately shared. The
operation can be incrementally expanded with
other developments in North Santa Clara through
expanded participation by property owners and
developers outside of the PHD Specific Plan,
including voluntary participation of other key
North Santa Clara destinations and employers.
The TMA must commence operations and shuttle
or micro -transit solution service will be triggered
prior to the issuance of a Certificate of
Occupancy for the 3,300th unit of the PHD
Specific Plan Area or prior to the issuance of the
Certificate of Occupancy for the 1,500th unit in
PHD Specific Plan Area when a minimum of
5,000 units (inclusive of units in PHD Specific
Plan issued Certificates of Occupancy)
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contributing to the TMA funding and/or
administration that have been issued Certificates
of Occupancy. Prior to the completion of the first
four years of s huttle or micro transit operation,
the TMA will be evaluated by the City and
alternative methods of single vehicle trip
reduction could be considered with the objective
of continuing to ensure the shuttle or micro-
transit solution provides efficient, cost effective
service delivery .
7.3.3 Required Parcel-Specific TDM
Elements
At a minimum, Each parcel must provide the
following TDM property owner or developer must
adhere to this Section 7.3.3 in connection with
its specific development proposal being
pursued under the PHD Specific Plan. These
programs and measures . Property owners
and/or developers can be adopted and
implement ed these on an individual basis, or
through collaboration and coordination at the
Specific Plan Area level.
TDM PLANS
Developers and/or Each property owner pursuing
a specific development proposal under the PHD
Specific Plan must submit a TDM Plan that
includes , for example, mode -share goals,
planned TDM programs, tools and processes for
monitoring and reporting on travel behavior as
described further below, which, when
implemented, will satisfy the 10% reduction
requirement noted above. The TDM Plan must be
approved by the Community Development
Director prior to the issuance of building permits.
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Ride Sharing Option
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INFORMATION AND MARKETING
Each propertyTDM Plan must provide information
and marketing to residents and/or employees to
build awareness of TDM programs, amenities
(e.g., bike lockers and showers) and incentives.
Information on transportation options and/or links
to appropriate websites, apps and other
resources (e.g., 511) must be:
• Provided to all prospective residents and
employees
• Included in resident and employee
welcome or orientation materials
• Posted in prominent locations within
buildings (e.g., elevators, shared common
spaces) and online (e.g., on tenant portals)
BICYCLE PARKING
Developments Each TDM Plan must provide both
short - and long -term bicycle parking in all
buildings as described in Section 5.2.4.6 of this
plan. Bicycle parking locations must be located in
convenient, secure and prominent locations in
TRANSPORTATION COORDINATOR
Each TDM Plan must Identify an individual or job
classification that will serve as the property’s
transportation coordinator and if this will be a full
or part -time position. All applicants The TDM Plan
must describe the duties and responsibilities of
the t ransportation coordinator. Typical roles of
transportation coordinators include:
• Providing information about transit options
and passes
• Marketing TDM programs, including
distribution of orientation materials for new
residents/employees
• Distributing transportation news and
commuter alerts
• Assisting with rideshare matching
• Managing travel surveys to track trends
and develop new commute programs
• Coordinating services with vendors,
partners and transit providers
PATRICK HENRY DRIVE SPECIFIC PLAN IMPLEMENTATION PLAN
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