Date: June 27, 2022
To: Brent Schoeb
Chief Revenue Officer
From: Jenti Vandertuig
Procurement Director
Subject: Recommendation for Award RFP FY21-0021
SBL Sales
Training Professional Services
Recommendation
Recommend approval and award an agreement to Tyson Group to provide a training program to the SBL for a one-year
period, to commence on July 25, 2022 through July 24, 2023 with an option to extend the agreement for two additional one year periods. The amount of the agreement shall not exceed $80,000 for year one. Total compensation, in the aggregate, shall not exceed $240,000 over the three-year period. The term for subsequent fiscal years shall be conditioned upon approval of the Stadium Authority budget for the applicable fiscal year that includes the amounts due under this contract.
RFP Process
The Santa Clara Stadium Authority (SCSA) is the public agency that owns the stadium, which it lic. The SBL gives the customer
the right to purchase season tickets for 49ers games and priority rights to purchase tickets for Forty Niners Stadium
Management Company LLC (Stadium Manager) employs a team of approximately ten sales people to handle the sales of SBLs to the general public on behalf of the SCSA. Individual SBLs range in price from $2,000 to $80,000 per seat, depending on the seat location and amenities.
Stadium Manager has a need for a robust and results oriented training program and curriculum that will provide training to the sales team and their sales manager to maximize sales of SBLs to the diverse customer base of the San Francisco Bay Area while considering the complexities of the public-private partnership between the Stadium Manager and the SCSA. The key value SBL customers have the right to purchase 49ers season
tickets, so it is important that the training program is focused on that key element.
On February 9, 2022, Stadium Manager issued Request for Proposals (RFP) to select qualified firms to provide sales training professional services
DocuSign Envelope ID: AF53A696-7AE9-4CAA-9FA1-5F167B7AD6AF ,lijij ;
STADIUM
FORTY NINERS STADIUM MANAGEMENT COMPANY
for Levi's Stadium
sales team to maximize sales of Stadium Builder's Licenses (SBLs) leases to the 49ers. The SCSA financed the construction of Levi's Stadium in large part through the sales of Stadium Builder's Licenses (SBLs) to the general pub other events at Levi's Stadium, such as concerts and soccer events. driver for Levi's Stadium SB Ls is that
for Levi's Stadium. Stadium Manager
1 published the RFP on Bonfire Inte
https://49ers.bonfirehub.com/portal/. In addition to inviting a list of firms on our established supplier list, we also selected suppliers registered on the portal with specific commodity codes offering sales training services. On February 18, 2022, Stadium Manager issued Addendum #1, providing answers to questions received and revising the purpose of the RFP. The RFP closed on March 2, 2022 at 3:00 p.m. (PT).
Three proposals were received from the following firms:
1. The Aspire Group
2. ISBI 360 LLC
3. Tyson Group
Evaluation Process
An evaluation committee (EC) consisting of subject matter experts was formed. An e guide outlining the roles and responsibilities of the EC was provided to each EC member to review and execute the following forms to ensure that there was no conflict of interest in evaluating the proposals:
Proposal Evaluator Guidelines
Confidentiality Agreement
Conflict of Interest Disclosure Form
The EC evaluated the proposals and scored based on the evaluation and weighting criteria specified in Section 15 of the RFP. Upon completion of the clarification meetings, individual EC scores were utilized to compute , summarized below:
Evaluation Criteria Maximum
Tyson
Group
The Aspire
Group
ISBI 360
LLC
Proposal Responsiveness Pass/Fail Pass Pass
Pass
Experience and Qualifications 45% 45% 32% 36%
Methodology and Approach 45% 38% 27% 27%
Cost 10% 6% 10% 8%
Total 100% 89% 69% 71%
Stadium Manager conducted business clarification meetings including cost with Tyson Group and was successful in negotiating the cost down without compromising the training curriculum. Tyson Group was determined to be the highest ranking proposer offering best value.
Notice of Intended Award
A notice of intended award (NOIA) was issued on May 3, 2022, recommended firm. The RFP process includes a seven-day protest period, which commenced with the issuance of the NOIA and ended on May 10, 2022. No protests were received.
DocuSign Envelope ID: AF53A696-7AE9-4CAA-9FA1-5F167B7AD6AF ractive, Stadium Manager's eProcurement portal
►
►
►
an "average score "
valuators'
announcing Stadium Manager's
2 Submission of Post-Award Submittals
Once Stadium Manager receives approval from the Stadium Authority Board, the agreement will be executed by both parties and a copy forwarded to the Board. Supporting documentation has been provided for review and approval.
The cost for this service is covered in the FY22/23 SCSA Budget, SBL Sales and Services line item. The annual cost to the SCSA of this service will be $60,800 (76%). The remaining annual cost of $19,200 (24%) will be charged to StadCo. This cost allocation is based on the analysis of the time records of the members of the Stadium Manager SBL sales team that will participate in the training, as documented in the allocation analysis in the accounting records.
Submitted By: __________________________________ Date: ___________________ Jenti Vandertuig, Procurement Director
Approved By: ___________________________________ Date: ____________________ Brent Schoeb, Chief Revenue Officer
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6/27/2022
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