Hello Christine,
I am writing on behalf of Stadium Manager to request retroactive approval for the following Marketing, Networking, and Travel & Entertainment requests and expenses incurred by Stadium Manager for the promotion of Non-NFL Events at Levi’s Stadium on behalf of the SCSA:
Public events
1. Meeting with Global Dance - 5/6/2022 – Total Spend: $685.05
2. AXS Sports Facilities & Franchises and Ticketing Symposium – 9/13 – 9/15/2022 – Total Spend:
$3,947.96
3. Pre-Event Dinner with Soccer United Marketing - 9/24/2022 – Total Spend: $219.81
4. Messina 50th Anniversary Pollstar Advertisement – 11/7/2022 issue – Total spend: $2,267.00
5. Shipping Supplies for Client Holiday Gifts – November 2022 – Total Spend: $76.71
6. Los Angeles Meeting with AEG Presents/Concerts West – November 2022 – Total Spend:
$1,114.78
7. Los Angeles Meetings with Live Nation, AEG, and LA Galaxy – November 2022 – Total Spend:
$558.13
8. Pollstar Live Conference Los Angeles, February 2023 – Total Spend: $7,271.41
9. Gridiron Stadium Network Annual Member Meeting – 3/8 – 3/10/23 – Total Spend: $4,119.20
10. Client/Prospect Meetings with Concacaf, Live Nation and Hard Rock Stadium – 3/23 – 3/25/23 – Requested Spend: $2,854.16
Special events
11. Meeting Professionals International Northern California Chapter Annual Conference & Expo (MPI ACE) – 4/3/2022 – Total Spend: $642
12. Meeting Professionals International (MPI) World Education Congress (WEC) – 6/21 – 6/23/2022 - Total Spend: $3,134.44
13. Meeting Professionals International Northern California Chapter (MPINCC) Annual Gala – 7/26/2022 – Total Spend: $524.00
14. Unique Venues Marketing Campaign Package – ongoing from Sept 2022 thru March 2023 – Total Spend: $4,890
15. All Things Meetings Sales Event – 10/27/2022 – Total spend: $1,300
16. Connect Marketplace: Connect West - Conference Registration – 11/9- 11/10/2022 – Total Spend: $3,788.17
17. Professional Convention Management Association (PCMA) Convening Leaders Conference – 1/8 – 1/11/2023 – Total Spend: $2,013.91
The total requested dollar amount across these 17 opportunities is $39,406.73, all of which are within the FY22/23 annual budget approved by the Stadium Authority Board. With 7 ticketed and 56 non-ticketed Non-NFL events during the fiscal year to date, our events teams have been focused on the planning and execution of these events and have opted to submit these requests in one consolidated package to ease the administrative burden on our team and the SCSA Staff. These events and expenses are important pieces of our strategy to increase the SCSA profits from Non-NFL Events. Estimating individual ROI from these types of expenditures is subjective, given that many of them are focused on driving the Stadium brand into the marketplace, and building relationships with prospects and market participants. However, we are confident that the expenditures are important to driving SCSA profits – and the costs are reasonable given the gross profits of over $8 Million for Non-NFL Events through 12/31/2022 as reported in the Q3 YTD report.
The write-ups for each opportunity from our Head of Public Events and Director of Special Events are attached to this letter and will give you additional context about the nature of each of these requests.
Please let me know if you have any questions or if I can provide any additional information about these requests.
Thank you,
Brent Ghan
Manager, Accounting
Forty Niners Stadium Management Company