© 2024 Bay Area Host Committee
MARCH 2024
City of Santa Clara &
Santa Clara Stadium Authority
1 Next Steps
What We Do
Who We Are
Agenda
2 Next Steps
What We Do
Who We Are
Agenda
3 The BAHC is a 501 (c) (6) non-profit
focused on bringing mega-events
to the Bay Area
4 The Vision
5 Our Goal is to Attract More Sporting
Events to the Bay How we Improve as a Sports Market?
Cost of Living Mitigation
Additional government funding and
support
Sustainable sports commission
Source: Sports Business Journal March 2023
6 The PAST The PRESENT The FUTURE
BAHC Exists To Unite The Bay Area Through Sport
2013: Establishment of BAHC
2016: Super Bowl 50
2019: CFP Championship
2026 and Beyond:
Establish a sustainable model
and increase Bay Area’s
competitiveness for major
sporting events
2022: New Board & Bylaws
2023-24: New CEO & Brand
Feb 2025: NBA All-Star Game
Feb 2026: Super Bowl LX
June 2026: FIFA World Cup
Where we’ve been & where we are going
7 BAHC Partner Organizations
• First & only regional sports entity
supported by every local professional
sports team
• Soccer-specific working group inclusive
of grassroots, club, semi-pro, and pro
teams focused on growing the beautiful
game
• Strong ties to local tourism and business
associations to drive economic vitality,
community engagement, civic pride,
and global recognition in the Bay Area
8 BAHC Supporting Partners | BAHC is supported by partners strategically across their domain expertise
9 Our logo draws
inspiration from the
eight iconic bridges
and countless
diverse cultures
spanning the Bay
Brand Identity
10 Our identity embodies Bay Area's sports teams, serving as a visual foundation for our efforts to build pride, connect communities, and re-energize the region
11 BAHC Board of Directors | The Board has representation and support across all local professional sports teams
Brandon Schneider
President & COO, Golden
State Warriors
Larry Baer
President & CEO,
SF Giants
Jonathan Becher
President, San Jose
Sharks
Al Guido
President, San Francisco
49ers
Daniel Lurie
Founder, Tipping Point
Community
Cipora Herman
Board of Director,
ZipRecruiter / Opendoor
Ahmad Thomas
CEO, Silicon Valley
Leadership Group
Jared Shawlee
President, San Jose
Earthquakes
Aly Wagner
Founder & Chair, Bay FC
(Former Olympian)
12 BAHC Advisory Board | BAHC is supported by a growing Advisory Board of sports & community leaders
Hydra Mendoza
VP, Chief of Strategic
Relationships in the
Office of the Chair &
CEO, Salesforce
Cynthia Teniente-
Matson
President, San Jose
State University
Steve Young
Chairman & Co-
Founder at HGGC
(former 49ers)
Bob Powers
General Manager, Bay
Area Rapid Transit
Chris
Wondolowski
Soccer Operations,
San Jose Earthquakes
Zaza Pachulia
Liaison for Business
& Basketball, Golden
State Warriors
Brandi Chastain
Co-founder, Bay FC
Scott Dadich
CEO & Founder, Godfrey
Dadich Partners
Festus Ezeli
Sports Analyst for NBA
Sports Bay Area & California
Mike Dunleavy
General Manager, Golden
State Warriors
Daniel Acosta
Managing Director and
Senior Partner, BCG
Hunter Pence
Analyst, MLB
Network
13 Our team brings a wealth of experience in preparing and executing mega-events across sports and live entertainment
• An award-winning sports industry veteran with nearly 20 years of experience • Recently served as SVP, Commercial Development and Innovation for LA28 (2028 Summer Olympic and Paralympic Games)
• Has led marketing and commercial strategies for major brands including Visa, GMR, MLS, Google, Intel, and many more
Zaileen Janmohamed
Chief Executive Officer & President
Kristin Miller
Chief Financial
Officer
Becca Smith
Manager, Asset
Development
Karina Herold
Chief Operating
Officer
Ruth Shikada
Head of Government &
External Affairs
Ryan Bates
Vice President of
Partnerships
Decades of experience
at leading organizationsOur Team
Patty Hubbard
Chief Marketing
Officer
14 Next Steps
What We Do
Who We Are
Agenda
15 Source: BCG analysis; Temple University Sports Industry Research Center Jobs created across
industries
~~12,000
Visitors expected to
come from outside of
the Bay Area
~500K
San Francisco
Santa Clara
BAHC brings world-class
events to the Bay Area which will
boost its economy and revitalize
its communities
Oakland
16 NBA All-Star
2025 in the
Bay Area
2025
January March April May August September October November December February 16th
June July
EV ENTS A ND FA N EXPERIENCES
• NBA Crossover
• NBA All-Star Celebrity Game
• NBA Rising Stars
• State Farm All-Star Saturday Night
• Oakland Watch Parties
COMMUNITY A ND CHA RITY EV ENTS
• Basketball Without Borders Camp
• NBA HBCU Classic
• Junior NBA Events
7M VIEWERS
THE V ENUE:
CHASE CENTER,
SAN FRANCISCO
Exhibition
game
showcasing 24
of the league’s
star players
• Seating capacity: ~18K
• Home of the Golden State Warriors
• Surrounded by Thrive City, an 11-acre
mixed-use complex in Mission Bay
30+
OFFICIAL SPONSORS
SPONSORSHIPS/PARTNERSHIPS
17 Super Bowl
LX in the
Bay Area
2026
January March April May August September October November December February
June July
EV ENTS A ND FA N EXPERIENCES
• Opening night
• Super Bowl Experience
• NFL Honors
• NFL House
• NFL T ailgate
COMMUNITY A ND CHA RITY EV ENTS
• T aste of the NFL
• NFL Business Connect program
• BAHC/NFL Foundation Legacy
program
• NFL Green Sustainability Initiatives
• NFL Community Relations and Social
Responsibility programming
~70K ATTENDANCE
THE V ENUE:
LEVI’S STADIUM,
SANTA CLARA
Milestone
Event for
the NFL
• Seating capacity: ~70K
• Home of the SF 49ers
• Only stadium to achieve double
LEED Certification for sustainable
design & construction
113 Million
VIEWERS
~70
ADVERTISEMENTS
40+
OFFICIAL
SPONSORS
SPONSORSHIPS/PARTNERSHIPS
18 FIFA World
Cup 2026 in the
Bay Area
2026
January March April May August September October November December
LARGEST WORLD CUP TO DA TE
Global football event hosted in
the US, Canada, and Mexico
6 MATCHES
to be played in
the Bay Area
(June 13 – July 1)
Potential for multiple watch parties and
community events in Bay Area 1.5 Billion
VIEWERS GLOBALLY
16 CITIES
48 TEAMS
12 GROUPS
104
MATCHES
ada, and Mexico
June 9th July 19th
February
THE V ENUE:
LEVI’S STADIUM,
SANTA CLARA
• Additional Venue Specific
Training Site in Bay Area
• Potential for additional
T eam Base Camps around
Northern California
19 Our Role
Organize and manage high profile sporting events - engaging local businesses and volunteers - to enhance the experience for the city, state & region Collaborate with intl. sports organizations (e.g., FIFA) and state & local government entities for comprehensive planning and execution
Lead fundraising efforts across donors (e.g., corporate sponsors, philanthropic organizations) and drive expense mitigation
Build lasting cultural legacy by attracting additional major events and providing sustainable economic opportunities for local communities Build foundation for a permanent, sustainable org by focusing on Legacy Pillars to guide our programming and long-term impact
The Bay Area Host Committee will play a key role in maximizing positive impact beyond the events across the region
20 Responsible for Coordination Across All Levels of Government
21 Initiation of Legacy Pillars that will serve as our long-term ambition
ENABLING THE
HOME TEAM:
Community
Empowerment
PROMOTING
ENVIRONMENTAL
FITNESS:
Sustainable Operations
Ensuring local communities benefit,
learn, & advance because of sports
events in the Bay
Leveraging eco-friendly practices
that minimize environmental harm
TRAINING OUR
ROOKIE PROSPECTS:
Youth Development
Improving mental health,
confidence, & skill development
ACCELERATING IMPACT: Technology & Innovation
22 Next Steps
What We Do
Who We Are
Agenda
23 Next steps
• Work closely with City and SCSA on ongoing preparations and planned work for SBLX and FWC26
• Continue fundraising efforts across donors to ensure adequate funds are raised to organize and execute the events
• Await additional information from NFL and FIFA on requirements for operational programming (e.g., volunteer program)
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3 © 2024 Bay Area Host Committee
Thank you