3/5/2024 Item 6
Santa Clara Stadium
Authority
Informational Report on
Super Bowl LX and FIFA
World Cup 2026 Updates
March 5, 2024
SARAGA TAN ANHORT SCSA
Item #6, RTC # 24-246
Outline
O SCSA/City Presentation - PART 1
• Bay Area Host Committee Presentation (separate presentation) • SCSA/City Presentation - PART 2
SCSA 2
SANTA CLARA STADIUM AUTHORITY
POST MEETING MATERIAL
1 3/5/2024 Item 6
Presenters
City/Stadium Authority Staff
• Jovan D. Grogan, City Manager/Executive Director, City/Stadium Authority • Glen R. Googins, City Attorney/Stadium Authority Counsel, City/Stadium Authority
• Chuck Baker, Assistant City Manager, City/Stadium Authority • Elycia Knight, Development Project Manager, City/Stadium Authority • David Flamm, Emergency Services Officer, City
• Richard Fitting, Police Captain, City
SCSA 3
SANTA CLARA STADIUM AUTHORITY
Background
Jovan D. Grogan
City Manager / SCSA Executive Director
City of Santa Clara / Stadium Authority
SCSA
SANTA CLARA STADIUM AUTHORITY
2 3/5/2024 Item 6
Agenda
SCSA/City Presentation - PART 1
• Background
FIFA World Cup 2026 (FWC26) Guiding Principles
Super Bowl LX (SBLX) Guiding Principles
Games Overview
Stakeholder Structure and Roles
SCSA 5
SANTA CLARA STADIUM AUTHORITY
FWC26 Guiding Principles
On May 23, 2023, the City Council and Stadium Authority Board adopted the following:
1. Professionally oversee FIFA World Cup 2026 6. Seek revenue generating utilization of the Santa events in a manner that positively highlights Clara Convention Center and other event and the City of Santa Clara and celebrates the recreation spaces (including college and school rich diversity of Santa Clara's neighborhoods. facilities) in the City of Santa Clara without any
2. Attain reimbursement of all event costs, impact to the General Fund. ncluding public safety (pre- and post-event Seek mitigation of City and Stadium Authority costs). financial risks and liabilities.
3. Ensure direct benefits to the Santa Clara 8. Engage in transparent communication on pre- community and Santa Clara businesses. planning efforts, with periodic progress reports to Plan and provide for communication and the City Council, including reports published on engagement with residential neighborhoods the City's website to promote engagement and adjacent to Levi's Stadium and other venues awareness for residential neighborhoods adjacent that will be utilized for large events. to the Stadium and the City as a whole.
Ensure specific benefits to and involvement of Pledge that the Santa Clara City Council, Stadium Santa Clara youth and adult soccer Authority Board, and City staff will follow the law, programs. act ethically and transparently with the expectation SCSA that other parties do the same.
6 SANTA CLARA STADIUM AUTHORITY
3 3/5/2024 Item 6
Proposed SBLX Guiding Principles
Professionally oversee Super Bowl LX events 6. Seek revenue generating utilization of the Santa in a manner that positively highlights the City Clara Convention Center and other event and of Santa Clara and celebrates the rich recreation spaces (including college and school diversity of Santa Clara's neighborhoods. facilities) in the City of Santa Clara without any Attain reimbursement of all event costs, impact to the General Fund including public safety (pre- and post-event 7. Seek mitigation of City and Stadium Authority costs). financial risks and liabilities.
3. Ensure direct benefits to the Santa Clara 8. Engage in transparent communication on pre- community and Santa Clara businesses. planning efforts, with periodic progress reports to
4. Plan and provide for communication and
engagement with residential neighborhoods
adjacent to Levi's Stadium and other venues
that will be utilized for large events. to the Stadium and the City as a whole.
5. Ensure specific benefits to and involvement of 9. Pledge that the Santa Clara City Council, Stadium Santa Clara youth and adult football
programs.
SCSA
SANTA CLARA STADIUM AUTHORITY
In the News
Feb 4, 2024
Check out the match schedule for the tournament in Canada, Mexico and USA with each of the 104 fixtures from the 48-team event.
The match schedule for the FIFA World Cup 26" has been revealed.
Feb 4, 2024
2026 World Cup final set for Feb 11, 2024
MetLife Stadium, USMNT kicks off Super Bowl spotlight turning to New Orleans as 2025 host city
play in L.A.
Feb 10, 2024
Feb 25, 2024
Canada Prepares for Soccer's 2026
* Caesars Superdome undergoing
$500 million in renovations before World Cup
New Orleans hosts 2025 Super While no new stadiums will be built in Vancouver or Toronto, multimillion-dollar renovations must be finished on a tight Bowl deadline.
SCSA
Sources: FIFA, New York Times, ESPN, CBS Sports, and New Orleans Metro News
SANTA CLARA STADIUM AUTHORITY
4 3/5/2024 Item 6
SUPER BOWL
LA
Super Bowl
LEVI'S STADIUM I SAN FRANCISCO BAY AREA | 2026
LX
LEVEL STADIUM
SCSA
SANTA CLARA STANHIM ANTHORITY
Super Bowl LX
Overview
• February 2026 LevIs STADIUM=
• On May 22, 2023, the
NFL announced that
Super Bowl LX will be SURER BONL
played at Levi's Stadium
SCSA
SANTA CLARA STADIUM AUTHORITY
5 3/5/2024 Item 6
FIFA World
Cup 2026
SCSA
SANTA CLARA STADIUM AUTHORITY 11
FWC26
ATLANTA BOSTON DALLAS HOUSTON
Host Cities
• On June 16, 2022, FIFA announced MIAMI NEW VORK
NEW JERSEV
sixteen (16) Host Cities/regions in
North America
PHILADELPHIA SAN FRANCISCO SEATTLE
BAV AREA
• 2 in Canada (Vancouver
and Toronto)
MEXICO
3 in Mexico (Mexico City,
Guadalajara, and Monterrey,)
GUADALAJARA MEXICO CITV MONTERREV
• 11 in the United States (Seattle, San
Francisco Bay Area, Los Angeles,
Kansas City, Dallas, Houston,
Atlanta, Boston, New York/New
TORONTO VANCOUVER
Jersey, Philadelphia, and Miami.
SCSA
SANTA CLARA STADIUM AUTHORITY 12
6 3/5/2024 Item 6
FWC26
Levi's Stadium
• On February 4, 2024, FIFA MATCH
announced the FWC26
Match Schedule.
• MetLife Stadium in NJ/NY FIFA
will host the final.
• 6 Matches BAY AREA
• 5 Group Stage 6/13/26 GROUP STAGE 6/22/26 GROUP STAGE • 1 Knockout Round 6/16/26 GROUP STAGE 6/25/26 GROUP STAGE 6/19/26 GROUP STAGE 7/01/26 ROUND OF 32
SCSA
13 SANTA CLARA STADIUM AUTHORITY
Stakeholder Roles
Von-profit focused on bringing mega-events to the Bay Area lost City for both SBLX and FWC2
Professional football league responsible for organizing the annual Super Bowl event.
FIFA Soccer's international governing body that organizes the FIFA World Cup, an international competition between FIFA's national teams.
City of Local jurisdiction where Levi's Stadium is located.
Santa Clara Lead agency responsible for public safety and permitting for the events.
SOSA Owner of Levi's Stadium, which will host SBLX and six FWC26 matches.
ANTA CRARA STADIUM
SCSA 14
SANTA CLARA STADIUM AUTHORITY
3/5/2024 Item 6
Stakeholder Roles (Cont.)
StadCo leases Levi's Stadium for NFL games. Stadium Manager Stadium Manager manages Levi's Stadium on behalf of StadCo and Stadium Authority. + Federal partners to work with City/SCSA and BAHC on public safety and security for the 2026 major events.
Cal OES + State partners to work with City/SCSA and BAHC on emergency planning, public safety and other items for the 2026 major events.
SANJOSE + Regional partners to work with City/SCSA and BAHC on public safety, emergency planning, and other items for the 2026 major events.
Regional public transportation agencies to work with City/SCSA and + BAHC to coordinate transportation to and from the 2026 major events.
SCSA
15 SCSA
Santa Clara Stadium Authority
8 3/5/2024 Item 6
Agenda
SCSA/City Presentation - PART 2
• Negotiation of Agreements and Documents
• Ongoing City and Stadium Authority Work Efforts
• City Infrastructure and Resources
• Stadium Capital Projects
• Emergency Preparedness
• Public Safety Planning
• Planned Work Efforts
• Next Steps / Recommendation
SCSA 17
SANTA CLARA STADIUM AUTHORITY
Negotiation of Agreements and
Documents
Glen R. Googins
City Attorney / Stadium Authority Counsel
City of Santa Clara / Stadium Authority
SCSA 18
SANTA CLARA STADIUM AUTHORITY
9 3/5/2024 Item 6
FWC26 Agreements
• Acquisition of Key FWC26 Agreements
• Stadium Agreement
• Host City Agreement
• Addendum to Stadium Agreement and Host City
Agreement
• Process for obtaining access to any and all other
documents and information relevant to any proposed
City/Stadium Authority FWC26 obligations
SCSA
19 Negotiations of Event
Implementation Agreements
• Assignment and Assumption Agreement
• Parties: Stadium Authority/City, AHC,
ManCo/StadCo
• Premise: All FWC26 Event Obligations under the
Stadium Agreement to be Assigned to and Assumed
By the BAHC in Consideration of BAHC receiving all
associated Event Revenues.
SCSA 20
SANTA CLARA STADIUM AUTHORITY
10 3/5/2024 Item 6
Key Terms
• Refined Definitions/Understandings of Event Expenses and Event Revenues • Refined Definitions/Understandings of Required Stadium Improvements and an Implementation Process that Minimizes Impacts on Other Events • Assurances that Cost Reimbursements Will be Available When Needed and in Amounts Needed
• Preservation of Stadium Authority Non-NFL Event Surcharge and Possible Other Mechanisms to Mitigate Opportunity Costs
• Cooperation to Maximize City's Share of Community Benefits • Accounting/Oversight to Assure Proper Allocation and Full Reimbursement of Costs
• FIFA Approval of Assignment to BAHC of all Stadium Authority Performance Obligations
SCSA 21
SANTA CLARA STADIUM AUTHORITY
Other Agreements
FWC26 & SBLX
• Government Services Agreement with the City to Ensure Understanding and Reimbursement of all Stadium Agreement Costs and Any Proposed Host Agreement Obligations
• Use Agreements with the Convention Center
• City Agreements with Other Agencies for Public Safety Services • Review and Approval of ManCo Event Service Agreements • Others to be Determined
• Super Bowl LX "League Event Agreement"
SCSA 22
SANTA CLARA STADIUM AUTHORITY
11 3/5/2024 Item 6
Ongoing City and Stadium
Authority
Work Efforts
Chuck Baker
Assistant City Manager
City of Santa Clara / Stadium Authority
SCSA
SANTA CLARA STADIUM AUTHORITY 23
FWC26 Work Efforts-to-Date
• US Conference of Mayors - Washington, DC - January 17-18, 2024 • Update on planning and the status of federal funding to support host cities • Public safety and transportation session on issues surrounding the games • City Manager had the following legislative meetings:
• Senator Laphonza Butler
• Senator Alex Padilla
• Representative Kevin Mullin
• Office of Representative Anna Eshoo
• Office of Representative Ro Khanna
SCSA
24 SANTA CLARA STADIUM AUTHORITY
12 3/5/2024 Item 6
SBLX Work Efforts-to-Date
• NFL Tour with BAHC - Santa Clara - December 13, 2023
• Meet and Greet with key NFL operations officials
• Superbowl LVIII Future Host Programs - Las Vegas - February 9-10, 2024 • Visiting Public Safety Officer (VPSO)
• Multi-day meetings and tours included: Local FBI Office and Command Center, Allegiant stadium, NFL Fan Zone, Las Vegas Metro PD's, Joint Information Center (JIC), Vehicle an argo Inspection Center (VACIS), Team Hotels and security deployments, Joint Emergenc Training Institute (JETI), Emergency Communications (Public/Private partnership) • 4 cities in attendance: New Orleans, Santa Clara/Bay Area, Los Angeles, Charlotte One-day meetings with NFL department heads and Las Vegas Host Committee a Mandalay Bay Convention Center, Allegiant Stadium and Caesars Palac SCSA 25
SANTA CLARA STADIUM AUTHORITY
City of
Santa Clara
The Center of What's Possible
City Infrastructure and Resources
• Mobile Command Vehicle
- The City's Fire Department does not have a mobile command vehicle suitable for supporting moderate incidents like multi-alarm fires.
- In February 2024, the City submitted a $2M state budget request to Assembly Member Low to fund a command vehicle capable of supporting large-scale, regional emergencies with Unified Command.
• Staffing for Adequate Fire and Emergency Response (SAFER) Grant - The City's SAFER Grant is currently funding 18 Firefighter positions and is set to expire in March 2026.
- Staff is working with the City's legislative consultant and FEMA to explore potential options to obtain more grant funding and/or extend the grant through July 2026. 26 13
3/5/2024 Item 6
City of
Santa Clara
he Contero what Possible
City Infrastructure and Resources
• Public Safety Radios
- The City's Police and Fire Departments' interoperable radios are reaching end of service and will need to be replaced in the near future. - Staff is planning to bring forward an agreement for Council approval at the March 19 Council meeting.
- Funding for the radio replacement has been identified through multiple sources, including a $1.75M appropriation in Assembly Bill 102 Budget Act of 2023 and a pending $963K federal earmark.
27 City of
Santa Clara
The Center of What's Possible
City Infrastructure and Resources
• Key Agreements)
- Analyzing and developing work plan for City contracts and agreements that are set to expire near or during the first half of 2026.
• City Capital Projects - Routine/Maintenance
- Strategic planning to mitigate impacts to ensure completion before or after the major events in the area.
• E.g., Great America Parkway/Mission College Intersection Improvements Project - Widen intersection with additional left-turn and vehicle lanes - Bicycle lane, pedestrian, and bus stop improvements
- Traffic signal upgrades and pavement rehabilitation
28 14
3/5/2024 Item 6
Stadium Capital Projects
Elycia Knight
Development Project Manager
City of Santa Clara / Stadium Authority
SCSA 29
SANTA CLARA STADIUM AUTHORITY
Stadium Capital Projects
• Stadium Authority is enhancing its oversight and tracking of capital projects.
• Stadium capital projects require additional focus, as the facility is anticipated to require more maintenance and replacement needs in the upcoming years.
• Stadium Manager has identified various capital improvements that will need to be completed by 2026.
• No capital projects required for SBLX
• One known capital project required for FWC26
• Bowl/Field Modification
SCSA 30
SANTA CLARA STADIUM AUTHORITY
15 3/5/2024 Item 6
Capital Project Oversight
• Capital improvements oversight includes:
• Coordination with Stadium Manager on schedule sequencing and review of potential impacts on Non-NFL Events.
• Mitigation of potential revenue loss during FWC26 and SBLX- related renovations.
• Oversight of project timelines and milestones.
• Compliance oversight with regulations, standards, and adherence to agreements.
• Management and facilitation of interdepartmental coordination of plan review and permitting of projects.
Oversight of the annual Capital Expenditure Budget and 5-year Capital Plan to ensure overall project success through planning and execution.
SCSA
SANTA CLARA STADIUM AUTHORITY 31
Stadium Capital Projects
Sample Capital Projects to be Completed by 2026
(not required by SBLX or FWC26)
Improvement Funded By
Digital Video Display Replacement StadCo
and Control Room Upgrade
Suite Renovations StadCo LeVIS STADIUME
Enhanced Naming Rights Signage Joint (SCSA &
StadCo)
Special Event Area Renovations Joint (SCSA
(Yahoo Wing) & StadCo)
Field Sports Lighting LED Retrofit SCSA
SCSA
SANTA CLARA STADIUM AUTHORITY
16 3/5/2024 Item 6
Stadium Capital Projects
• Capital Project Required by
FWC26
• Bowl/Field Modification: Current
pitch at Levi's Stadium of 64m x
105m does not meet FIFA's desired
specifications of 68m x
105m. Modifications can be made
to meet FIFA's requirements
however further analysis and
negotiations with FIFA are in-
progress. Мини.
SCSA 33
SANTA CLARA STADIUM AUTHORITY
Emergency Preparedness
David Flamm
Emergency Services Manager
City of Santa Clara
SCSA
34 SANTA CLARA STADIUM AUTHORITY
17 3/5/2024 Item 6
City of
Santa Clara
The Center of What's Possible
Office of Emergency
Services (OES)
Local Government Incident
Response, Preparedness, and Recovery Management Levels
IM Guiding IM Mission Primary
Actors Doctrine Levels Focus Activities
• To provide a place to collectively communicate, a Law/Code/ Politicians Elected Political Financial/Public
Ordinances Support/Laws
language with which to communicate, and a
process to set collective objectives Executives Departmental Codifying PAG Policy
Policles Strategic Methods
• To maintain strategic level "whole of Continulty of
Emergency
SEMS/EOP EOC Strategic Govt. & Strategic
jurisdiction" mission focus Managers
Coordination
Crisis
Departmental DOCs/Dispatch Operational Moving Resources • To facilitate multi-stakeholder coordination, Managers Procedures Around planning, and preparedness focused on
Incident Resources
Responders ICS INCIDENT Tactical
resilience and readiness Fighting the Fight
35 City of
Santa Clara
he Contero whats Possible
Current OES Projects
TEXAS A&M ENGINEERING
SBLX/FWC26 Prep
WEX
• Department of Homeland Security Cyber Tabletop Exercise Partnership
EXTENSION SERVICE
• TEEX Sports/Special Event Training Suite
• Emergency Management Concepts Course Offerings
CITY OF SANTA CLARA
• FBI Victim Services Briefings TABLETOP EXERCISE
INITIAL PLANNING MEETING
• Urban Area Security Initiative Cyber Tabletop Exercise JANUARY 17, 2024
Creclara
36 18
3/5/2024 Item 6
City of
Santa Clara
The Center of What's Possible
SB50 Pre-Event Preparedness
MACC E0C
CENTER
Initiated 10 Months Prior
FiRE OP
LAW OP ACE REP(6) CRASIA RT
• Emergency Management Planning SCPD/SCFO
EMS County GIS-&CoP POS HOLTH
DES DIRECTOR EMS DOTY
Groups: 5 FED CoORD Brands ors
SCY ND
CALOES DAC PGE
• Planning Meetings (amongst all 24(0) REDCROSS
TSA AP(ANION)
groups): 35
VERItON WEATHE
• Exercises and Drills Conducted: 6+ Wien PACIFIC CERT (CoN) SVP FERA REs 9
PGE FED CoORD OHS
GAP DHS SENF
• Trainings Conducted: 5 major SFFD/SFrO
categories. Multiple individual SeconiTy HST
classes under each.
37 City of
Santa Clara
The Center of What's Possible
SB50 vs. Now
Much Further Along
• Starting earlier Emergency Operations Center (EOC
• Products and templates built
• Complex problems already solved
• Joint Information Center/Public Information
Officer components defined
• EOC and Ops Centers built out
• Emergency Managers in place
• Relationships established
• Better tailored trainings/classes
38 19
3/5/2024 Item 6
Public Safety Planning
Richard Fitting
Police Captain
City of Santa Clara
SCSA
SANTA CLARA STADIUM AUTHORITY 39
City of
Santa Clara
The Center of What's Possible
Public Safety Planning
SUPER BOWL
Super Bowl LX • FIFA World Cup 26
• Super Bowl 50 Review
UPER BI
- We have coordinated and implemented a sound, safe
operational plan for a major, globally observed event
DRAFT
- Comprehensive after-action review Public Safety Steering Committee • What still applies? What doesn't?
- Partnerships
- Subcommittee structure
- Technology
- Infrastructure/Footprint/Areas of Responsibility
20 3/5/2024 Item 6
City of
Santa Clara
The Center of What's Possible
Public Safety Planning
Super Bowl LX • FIFA World Cup 26
• Special Event Assessment Rating (SEAR)
- Will define the level and type of Federal law enforcement and security support provided. - Various Levels:
1. Significant events with national and/or international importance that require extensive federal interagency support.
2. Significant events with national and/or international importance that may require some level of federal interagency support.
3. Events of national and/or international importance that require only limited federal support.
4. Events with limited national importance that are managed at the state and local levels.
5. Events that may be nationally recognized but generally have local or state importance. - Super Bowls have historically been SEAR 1 events.
- SEAR rating for FWC26 events in Santa Clara are TBD. Department of Homeland Security is evaluating.
- Public Safety structure will change once we know the SEAR rating. 41 City of
Santa Clara
The Center of What's Possible
Public Safety Planning
Super Bowl LX • FIFA World Cup 26
• Visiting Public Safety Official (VPSO) program
- Collaboration with LVMPD, NOPD (SB59), SCCSO, SJPD,
SFPD
• Multi-Day Itinerary REGANTA GLARL
POLICE
• Key Take-Aways
- Elevated scope & magnitude
CORLEANS RE
- Internal demands will be significant
- Quality partnerships are a necessity
42 21
3/5/2024 Item 6
City of
Santa Clara
The Center of What's Possible
Public Safety Planning
Super Bowl LX - FIFA World Cup 26
• Steps Forward
- Review of Super Bowl after-action reports
- Review/enhancement of policies, procedures
- Training/simulations/table-top exercises
- Equipment/resource allocation
- Internal staffing and committee designations
- Evaluate TBD areas of responsibility
- Partnership communication and collaboration
Planned City and Stadium
Authority
Work Efforts
Chuck Baker
Assistant City Manager
City of Santa Clara / Stadium Authority
SCSA
SANTA CLARA STADIUM AUTHORITY 44
22 3/5/2024 Item 6
Planned Work Efforts - Agreements
• SBLX
• Continue meeting with BAHC and other key stakeholders as needed to finalize Government Services Agreement negotiations and any other potential agreements, subject to Board approval.
• FWC26
• Continue meeting with BAHC and other key stakeholders as needed to finalize Assignment and Assumption Agreement negotiations and any other potential agreements, subject to Board approval.
SCSA 45
SANTA CLARA STADIUM AUTHORITY
Planned Work Efforts - Partnerships
• SBLX
• Work with BAHC to identify Santa
Clara-focused community
organizations and small business
owners that will serve as
stakeholders in developing and
implementing community
benefits/grants and the NFL
Business Connections strategy.
DIVERSITY, EQUITY, INCLUSION
Staff will also partner with
various municipal agencies and
cities on key work efforts for the
events.
SCSA
46 SANTA CLARA STADIUM AUTHORITY
23 3/5/2024 Item 6
Planned Work Efforts - Partnerships
• FWC26
• Staff is focused on ensuring that
all communities in Santa Clara
reap the incredible economic and
cultural benefits of FWC26.
• Staff will also partner with various
municipal agencies and cities on
key work efforts for the events.
SCSA
SANTA CLARA STADIUM AUTHORITY
Next Steps
&
Recommendation
SCSA
48 SANTA CLARA STADIUM AUTHORITY
24 3/5/2024 Item 6
Next Steps
Staff will provide an update to the Council and Board on these work efforts in June 2024.
SCSA 49
SANTA CLARA STADIUM AUTHORITY
Staff Recommendation
1. Note and file informational report on Super Bowl LX and FIFA World Cup 2026 updates; and,
2. Adopt the Super Bowl LX Guiding Principles.
SCSA 50
SANTA CLARA STADIUM AUTHORITY
25 3/5/2024 Item 6
SCSA
Santa Clara Stadium Authority
26 Bay Area Host Committee
315/2024 Item 6
City of Santa Clara &
Santa Clara Stadium Authority
MARCH 2024 BAY AREA
HOST
COMMITTEE
Who We Are
Agenda What We Do
Next Steps
POST MEETING MATERIAL
• Who We Are
Agenda What We Do
Next Steps
BAYAREA
HOST
COMMITTEE
The BAHC is a 501 (c) (6) non-profit
focused on bringing mega-events
to the Bay Area
BAYAREA
HOST
COMMITTEE
Bringing the
The Vision LEGENDS
to the Bay.
Our Goal is to Attract More Sporting How we Improve as a Sports Market? Events to the Bay
SBJ
Cost of Living Mitigation
BESTA
Additional government funding and
support
Business
Business Ill
- CITIES CITIES
TM Sustainable sports commission
1 DALLAS 6 LOS ANGELES
2 NEW YORK CITY 7 LAS VEGAS
3 CHARLOTTE 8 NASHVILLE
4 MINNEAPOLIS 9 CHICAGO
5 ATLANTA 10 PHOENIX
Source: Sports Business Journal March 2023
BAHC Exists To Unite The Bay Area Through Sport
Where we've been & where we are going
The PAST The PRESENT The FUTURE
CO ALL STAR 2025
PLAYOFF BAY AREA
SUPER BOWL
HOST
COMMITTEE
2013: Establishment of BAHC 2022: New Board & Bylaws 2026 and Beyond:
2023-24: New CEO & Brand Establish a sustainable model
2016: Super Bowl 50
and increase Bay Area's
2019: CFP Championship Feb 2025: NBA All-Star Game competitiveness for major Feb 2026: Super Bowl LX sporting events
June 2026: FIFA World Cup
BAHC Partner Organizations
> First & only regional sports entity
IB supported by every local professional
sports team
QUAKES Soccer-specific working group inclusive
OAKLAND of grassroots, club, semi-pro, and pro
teams focused on growing the beautiful
game
NORCAL
CCSL SANTA SAN IL FRANCISCO Strong ties to local tourism and business CLARA.
associations to drive economic vitality,
community engagement, civic pride,
and global recognition in the Bay Area
SANJOSE SV SILICON VALLEY
Oakland LG LEADERSHIP GROUP
CALIFORNIA
BAHC Supporting Partners | BAHC is supported by partners strategically across their domain expertise
Godtrev NIXON
BCG FUCHTHOUSE PEABODYUP
Dadich. FLEISHMAN
L PUBLIC AFFAIRS
HILLARD
Brand Identity
Our logo draws
inspiration from the
eight iconic bridges
and countless BAHC
diverse cultures
spanning the Bay
Our identity embodies Bay Area's sports teams, serving as a visual foundation for our efforts to build pride, connect communities, and re-energize the region THANKS
BAHC
FUTURE
STARLE
HERE
BAHC Board of Directors | The Board has representation and support across all local professional sports teams
Larry Baer Jonathan Becher Al Guido Cipora Herman Daniel Lurie Brandon Schneider President & CEO, President, San Jose President, San Francisco Board of Director, Founder, Tipping Point President & COO, Golden SF Giants Sharks 49ers ZipRecruiter / Opendoor Community State Warriors Jared Shawlee Ahmad Thomas Aly Wagner
President, San Jose CEO, Silicon Valley Founder & Chair, Bay FC Earthquakes Leadership Group (Former Olympian)
BAHC Advisory Board | BAHC is supported by a growing Advisory Board of sports & community leaders
Daniel Acosta Hydra Mendoza Brandi Chastain Scott Dadich Mike Dunleavy Festus Ezeli Managing Director and VP, Chief of Strategic Co-founder, Bay FC CEO & Founder, Godfrey General Manager, Golden Sports Analyst for NBA Senior Partner, BCG Relationships in the Dadich Partners State Warriors Sports Bay Area & California Office of the Chair &
CEO, Salesforce
Zaza Pachulia Bob Powers Cynthia Teniente- Chris Steve Young Hunter Pence Chairman & Co-
Liaison for Business General Manager, Bay Matson Wondolowski Analyst. MLB Area Rapid Transit Founder at HGGC
& Basketball, Golden President, San Jose Soccer Operations, Network San Jose Earthquakes (former 49ers)
State Warriors State University
Our team brings a wealth of experience in preparing and executing mega-events across sports and live entertainment
- Our Team - at leading organizations Decades of experience Zaileen Janmohamed
Chief Executive Officer & President VISA MLS
• An award-winning sports industry veteran with nearly 20 years of experience • Recently served as SVP, Commercial Development and Innovation for LA28 GMR (2028 Summer Olympic and Paralympic Games)
• Has led marketing and commercial strategies for major brands including Visa,
SPORTS &
GMR, MLS, Google, Intel, and many more ENTERTAINMENT
COMMISSION
Deloitte.
terra
17 MATS SPORT
Ryan Bates Karina Herold Patty Hubbard Kristin Miller Ruth Shikada Becca Smith Vice President of Chief Operating Chief Marketing Chief Financial Head of Govemment & Manager, Asset WILLIAMS-SONOMA, INC.
Partnerships Officer Officer Officer External Affairs Development Who We Are
Agenda • What We Do
Next Steps
ALI-STAR 2025
~500K SUPER BOWL
~12,000
LX
Jobs created across Visitors expected to
industries come from outside of
the Bay Area
Oakland
San Francisco
BAHC brings world-class
events to the Bay Area which will
boost its economy and revitalize Santa Clara
its communities
Source: BCG analysis; Temple University Sports Industry Research Center NBA AT-Star
BENTS AND FAN EXPERIENGES
• NBA Crossover
2025 in the
• NBA All-Star Celebrity Game
BayArea • NBA Rising Stars
• State Farm All-Star Saturday Night
• Oakland Watch Parties
COMMUNITY AND CHARITY EVENTS
CHASE CENTER, • Basketball Without Borders Camp
SAN FRANCISCO
• NBA HBCU Classic
• Junior NBA Events
• Seating capacity: ~18K
Exhibition • Home of the Golden State Warriors ALL-STAR 2025 • Surrounded by Thrive City, an 11-acre SAN
game
mixed-use complex in Mission Bay ABA
showcasing 24
SPONSORSHIPS/PARTWERSTIPS
of the league's 30+
star players 7 VIEWERS
OFFICIAL SPONSORS
February 16th
2025
March April June July August Sentembe November December January May
Surger BOWl EVENTS AND FAN ENPERIENCES
• Opening night
IX in the • Super Bowl Experience
• NFL Honors
Bay Area • NFL House
• NFL Tailgate
ND CHARITY EVENTS
• Taste of the NFL
LEVI'S STADIUM, SUPER BOWL
SANTA CLARA • NFL Business Connect program
• BAHC/NFL Foundation Legacy
program
• Seating capacity: ~70K • NFL Green Sustainability Initiatives Milestone
• Home of the SF 49ers • NFL Community Relations and Social EVeNi for • Only stadium to achieve double Responsibility programming the NFL LEED Certification for sustainable
design & construction SPONSORSHIPS/PARTNERSHIPS
ДО+
113 Million ~10 ATTENDANCE
OFFICIAL ADVERTISEMENTS
VIEWERS SPONSORS
February
2026
September October November Gecemhen
January March April May June July Auqust
FIFA World
LARGEST WORLD CUP TO DATE
Cup 2026 in the Global football event hosted in
the US. Canada, and Mexico
Bay Area
16 CITIES
• THE VENUE:
LEVI'S STADIUM,
SANTA CLARA
48 TEAMS
6 MATCHES • Additional Venue Specific 12 GROUPS
Training Site in Bay Area
to be played in • Potential for additional
Team Base Camps around 104
the Bay Area Northern California MATCHES
(June 13 - July 1)
Potential for multiple watch parties and 1.5 Billion
community events in Bay Area VIEWERS GLOBALLY
June gth July 19th
2026
January February March April May August September October November December Our Role
The Bay Area Host Committee will play a key role in maximizing positive impact beyond the events across the region
Organize and manage high profile sporting events - engaging local businesses and volunteers - to enhance the experience for the city, state & region Collaborate with intl. sports organizations (e.g., FIFA) and state & local government entities for comprehensive planning and execution
Lead fundraising efforts across donors (e.g., corporate sponsors, philanthropic organizations) and drive expense mitigation
Build lasting cultural legacy by attracting additional major events and providing sustainable economic opportunities for local communities Build foundation for a permanent, sustainable org by focusing on Legacy Pillars to guide our programming and long-term impact
Responsible for Coordination Across All Levels of Government
SEAL OF THE ID COLAYON
SAN JOSE
CITY O
OAKLAND
THE WHITE HOUSE
CALIFORNIA
Federal: State:
• White House Task Force (FIFA) • Bid and Event Support • Bid and Event Support (Mayor + Council, City Staff, County (Governor, Lt. Gov, Presidents and Boards of Supervisors) • Security (NSA) Representatives)
• Public Safety and Security
• Transport (DOT) • Emergency Services (OES)
• Local Transportation Agencies (VTA, Caltrain etc)
• Appropriations
• Transport (DOT) • Labor & Human Rights
• Appropriations • Climate & Sustainability
Initiation of Legacy Pillars that will serve as our long-term ambition
ENABLING THE TRAINING OUR PROMOTING
HOME TEAM: ROOKIE PROSPECTS: ENVIRONMENTAL
Community Youth Development FITNESS:
Empowerment Sustainable Operations
Ensuring local communities benefit, Improving mental health, Leveraging eco-friendly practices confidence, & skill development that minimize environmental harm learn, & advance because of sports
events in the Bay
ACCELERATING IMPACT: Technology & Innovation
Who We Are
Agenda What We Do
• Next Steps
• Work closely with City and SCSA on ongoing preparations and planned work for SBLX and FWC26
Continue fundraising efforts across donors to ensure adequate Next steps
funds are raised to organize and execute the events
Await additional information from NFL and FIFA on requirements for operational programming (e.g., volunteer program)
Thankyou
BAY AREA
HOST
COMMITTEE