March 19, 2024 #8
Action to Approve Introduction
of an Ordinance Readopting
the Expired Sidewalk Vendor
Stadium Pilot Program
CITY OF RN.
-
1852
Item #8 - RTC 24-1588
THE MISSION CIT
March 19, 2024
1 City of
Santa Clara
The Center of What's Possible
Background
• January 2019 - SB 946 limits local enforcement authority against illegal sidewalk vendors • April 18, 2023 - RTC 23-211 summarized limits imposed by SB 946 and recommended a pilot program focused on Levi's stadium
• July 18, 2023 - First reading to Adopt Ordinance No. 2062 - Create a Limited-Term Pilot Project Regulating Vending Surrounding Levi's Stadium on Event Days • August 22, 2023 - Second reading to Adopt Ordinance No. 2062 • August 25, August 30 and September 16 - Educational efforts occurred at Levi's events • September 21, 2023 - Ordinance effective and Pilot Program began • January 31, 2024 - Program expired and considered repealed 2 POST MEETING MATERIAL
1 City of
Santa Clara
The Center of What's Possible
Pilot Program Outline
The original Pilot Program included:
• Amendments to Chapter 5.05 and 9.05.165 of City Code
• Area footprint for Ordinance implementation
• Communication plan to vendors prior to implementation and during the pilot period • Enforcement plan
• Potential partnerships with other enforcement agencies and stakeholders • Modifications to the existing permitting process
• Pilot Program fee and tax waiver up to $30,000
• Post-pilot-program considerations and future updates to Council 3 City of
Santa Clara
the Centero Wits Possible
Prohibited Vending Areas
City of
Santa Clara
The Center of What's Possible
Community Flier
Sidewalk Vending
Pilot Program
(Pursuant to Senate BIll 946)
Who is affected? Pilot Program
Vendors covered by SB 946 Beginning 9/21/23.
a sidewalk or other pathway restricted in the locations from a non-motorized where they can set up their
comeyance. such as a pushester sandes
pusheart or stand. Levi's Stadium.
See reverse for map.
Permit Requirements Permit Fee Waiver Questions?
A husiness perm: ard The Cry has waived certain For food truck, ice cream solcitor/peddier permit are permit fees on a first come. truck, doorto-door salicing required to conduct this first served basis to or sidewalk vender ype of business in the Cit scenak senders out the inguries, call the Santa of Santa Cara. pilot program. Clara Police Department at 408-615-4867.
Details at
www.SantaClaraCA.gov/Side
walkiend na
5 City of
Santa Clara
The Center of What's Possible
Pilot Program Review
• Delivered more than 600 multi-lingual educational flyers to vendors • Provided nearly 600 compliance admonishments to unpermitted vendors • Issued eight (8) administrative citations to unpermitted vendors • Two (2) merchandise vending permits were issued
- (5) additional inquiries were received
Significant, initial compliance and decline in vendor presence - There was a steady return of vendors as the season progressed 6 3
City of
Santa Clara
The Center of What's Possible
Lessons Learned
PRE-Pilot Program
• Addition of Old Glory to the restricted areas
• Additional time is needed to evaluate long-term
compliance strategies
Regional issue review
- Example: Avia Stadium, SAP Center Pilot Program - Dec 2023 Partnerships are key
- County of Santa Clara Department of Environmental Health • Notable compliance when County staff was present
- CA Dept. of Alcoholic Beverage Control (FY 23/24 grant) • Agents addressed illegal alcohol sales/consumption (35 citations) 7 City of
Santa Clara
The Center of What's Possible
Recommendation and Proposed Timeline
• Council action on First Reading to Adopt the Ordinance - Approve Introduction of an Ordinance Readopting the Expired Sidewalk Vendor Stadium Pilot Program with a New Sunset Date and Slightly Expanded Footprint
• Council action on a Second Reading of the Ordinance (tentatively April 9, 2024) • Post signage and duplicate flyers
• Conduct education at the May 4, 2024 event at Levi's Stadium • Pilot Program Ordinance amendments go into effect (tentatively May 9, 2024) • Pilot Program to continue through February 2025
• Return to City Council in Spring 2025 with an evaluation and recommendation 8 4
SANTA CLARA
EST. 1852
POLICE