6/4/2024 Item 1.A
City Council Meeting
SATA CLARACTER Item 1.A - Study Session:
Presentation of Second Voter
10 1110 00000000000 Research Survey Results for a
Possible November 2024 Ballot
1852 Measure to Fund Public
THE MISSION CITI Infrastructure and Request for
Council Input
June 4, 2024
1 City of
Santa Clara
Tha Conter of What's Possibl
AGENDA
• Introduction
• Second Voter Survey Results - Tulchin Research
• Community Education
• Potential Bond Funding
• Accountability and Local Control
• Next Steps
• Council Questions/Discussion
Slide 2
2 POST MEETING MATERIAL
1 6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
City Unfunded Infrastructure Needs
• Over $600 million in City infrastructure needs where the General Fund is the primary funding source
• This year alone, there were $275 million in infrastructure requests across departments with only $24 million in the Capital Reserve for infrastructure purposes Slide 3
3 City of
Santa Clara
The Center of What's Possible
City Unfunded Infrastructure Needs Cont.
• Aging roads, bridges, underground stormdrains,
sidewalks and intersections
Slide 4
2 6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
City Unfunded Infrastructure Needs Cont.
• Fire stations over 55 years old in need of
seismic upgrades and other enhancements
to ensure emergency and disaster
preparedness and life-saving response
Slide 5
5 City of
Santa Clara
The Center of What's Possible
City Unfunded Infrastructure Needs Cont.
• Ensure kids have safe routes and
intersections to get to school
Make roads safer for drivers,
pedestrians and bicyclists
• Ensure safe, well-maintained
parks, playgrounds, community
and recreation facilities and
libraries
I Slide 6
6 3
6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
Potential Bond Measure -November 2024 Ballot
• City exploring potential bond measure of up to
$598 million to address urgent infrastructure needs
• Tonight, consultants will present the second round
of voter survey polling results to better understand
voter interest in a potential public infrastructure
and facilities bond for the November 2024 election.
• Ben Tulchin, Corey O'Neil - Tulchin Research
Slide 7
7 The
Mission City
Santa Clara City Infrastructure
Poll of Likely November 2024
General Election Voters
Presented by:
Ben Tulchin, Corey O'Neil, Corey Teter, Kelsey Bullis,
Asha Gupta & Caroline Joseph
Tulchin Research
May 2024 "TULCHIN
RESEARCH
Better Data. Better Strategy.
8 4
6/4/2024 Item 1.A
TULCHIN May 2024
RESEARCH
Methodology
- Multi-modal citywide survey in Santa Clara, California. • Survey(s) conducted among 400 likely November 2024 voters. • Benchmark Survey (April 1-4, 2024)
- Refinement Survey (May 18-22, 2024)
• Survey offered in English, Chinese, Spanish and Vietnamese • The margin of error is + 4.88% for the full 400 sample for both surveys.
Slide 9
9 "TULCHIN May 2024
RESEARCH
State of Public Infrastructure: A Majority of Voters See a Need for Additional Investment Do you feel that the City of Santa Clara could benefit from additional investment in public infrastructure such as fixing streets, potholes, and underground storm drains and improving 911 emergency and disaster response? 90%
80%
80%
70%
60%
50%
40%
30%
20% 12%
10% 8%
0% Pagero
Yes No Don't know Slide 10
10 5
6/4/2024 Item 1.A
TULCHIN May 2024
RESEARCH
Support for Santa Clara City
Infrastructure Funding
Slide 11
11 TULCHIN May 2024
RESEARCH
Recap of Proposed Bond Measure Testing (April 2024)
2024 $298mm Bond 2024$598mm Bond
Definitely Yes 24%
w/O
Lean
54% With
Probably Yes 30% Lean
59%
Lean Yes 4% 5%
Lean No 2% 5%
With 12% With
Probably No 13% Lean Lean
WIo 29% W/O
31%
Lean
28% 26%
Definitely No 1495 14%
Don't Know 12% 10%
i 20% Page1z
0% 20% 40% 60% 0% 40% 60%
Slide 12
12 6
6/4/2024 Item 1.A
"TULCHIN
May 2024
RESEARCH
Support for $598 Million Bond - Original Language (April 2024) Now I would like to read you a summary of a measure that may appear on the November 2024 ballot:
To ensure rapid 911 emergency response, upgrade aging fire stations, improve disaster preparedness (and) Safe Routes to Schools, assur safe, clean, well-maintained streets, neighborhoods, libraries, parks, recreation facilities; fix streets, potholes (and) underground storm drains t revent Bay pollution; shall the City of Santa Clara's measure to issue $598,000,000 in bonds, levying $29 per $100,000 of assessed valu generating approximately $35,000,000 of funding annually while bonds are outstanding, with citizen oversight; no funds to increase salaries (ol pensions, be adopted?
Would you vote yes or no on this measure? (IF CHOICE): And is that definitely YES/NO or probably YES/NO? (IF UNDECIDED) Which way would you lean?
Definitely Yes 24% Without
With
Lean
64% Lean
Probably Yes 30%
59%
Lean Yes 5%
Lean No 5%
Probably No 12% Without With Lean
31%
Lean
26%
Definitely No 14%J
Don't Know 10% Page13
Split Sample B Slide 13
helen nihall the eamnla 002 2002 100L COOL
13 "TULCHIN May 2024
RESEARCH
Support for $598 Million Bond - Refined Language (May 2024) Now I would like to read you a summary of a measure that may appear on the November 2024 ballot:
To repair streets and potholes throughout Santa Clara, fix underground stormdrains/pipes to prevent sinkholes; make roads safer for drivers pedestrians (and) children; improve 911 emergency communications/ disaster response; and maintain safe and high-quality public facilities shall the City of Santa Clara's measure authorizing $598,000,000 in bonds, funded by levying an estimated $29 per $100,000 of assessed value, sentrating on roximas, sadopted annually while bonds are outstanding, with annual audis, clizen oversight, and no funds to and you vote yes or no on this measure? (IF CHOICE): And is that definitely YESINO or probably YESINO? (IF UNDECIDED) Which way would you Definitely Yes 25% Without
With
Lean
Probably Yes 30% 55% Lean
61%
Lean Yes 6%
Lean No 3%
12% 7 Without With Lean
Probably No
Lean 29%
26%
Definitely No 14%1
Don't Know 10% Page14
2001 cooL Slide 14
14 7
6/4/2024 Item 1.A
TULCHIN May 2024
RESEARCH
Simulated Campaign: $598 Million Bond
Initial Vote Re-Vote After Positive
Vote
Messages
Shift
+32 +41
Definitely Yes 25%
29% +4
W/O W/O
Lean Lean With
55% With 63%
Lean
Probably Yes 30% Lean 34% 68% +4
61%
Lean Yes 6% 5%
Lean No / 3% 5% +2
With 11% With
Probably No 12% E -1
Lean
W/O W/O
27%
Lean Lean
26% 22%
Definitely No 14°% 11% -3
Don't Know 10% 6%
Page15
0% 20% 40% 60% 0% 20% 40% 60%
Slide 15
15 TULCHIN May 2024
RESEARCH
Messaging
Slide 16
16 8
6/4/2024 Item 1.A
"TULCHIN May 2024
RESEARCH
Messages That Resonate Best with Voters
lere are statements SUPPORTERS have made about a potential revenue measure to fund Santa Clara infrastructure. On a scale from 1 to 10, please indicate hor %10 onvincing each is as a reason to support the measure, with a TEN meaning it is VERY CONVINCING and a ONE meaning it is NOT AT ALL CONVINCING as Ratin reason to support a measure. You can be anywhere in between. (ACCOUNTABILITY) This measure includes strict accountability to ensure our tax dollars are spent as intended. These include independent annual financial audits, a
7.12 26%
Citizens' Oversight Committee, require all funds are used locally, and all money spent on specific projects and not on salaries, benefits or pensions. (FIRE) The Fire Department receives nearly 10,000 9-1-1 calls a year-a 14% increase from a decade ago. This measure will fund critical upgrades to 9-1-1 6.86 20% emergency, medical, and disaster response so our Fire Department can respond to calls more effectively and save lives.
STREETS) This measure will provide critical funding for fixing potholes and repairing, naintaining, and improving local roads, bridges and streets in every community. It will 6.69 focus on fixing streets in the worst condition and make roads and sidewalks safer. (STORM DRAINS) Our city has been hit hard recently by heavy storms that have caused a lot of damage. This measure will fix underground storm drains and pipes to 6.36 23% prevent flooding, erosion and sinkholes.
(SAFETY) This measure will make Santa Clara safer. It will improve our emergency and disaster response rates, make roads and sidewalks safer for drivers, pedestrians, 6.32 15%
seniors, people with disabilities, bicyclists and kids going to school, and fix underground storm drains to prevent flooding and sinkholes. • Means rating on 1-10 scale 5.00 5.50 6.00 6.50 7.00 7.50 Slide 17 17 "TULCHIN May 2024
RESEARCH
Most Trusted Sources of
Information
Slide 18
18 9
6/4/2024 Item 1.A
TULCHIN May 2024
RESEARCH
Trusted Information Sources: Tier 1
Please indicate how much say ous rascal a gear dead, a comes again on at all cases a eases a Choice
Local firefighters 30% 39% 69%
Emergency dispatchers 26% 39% 65%
Your family/friends 24% 40% 64%
Neighborhood libraries 27% 34% 61%
Locally owned small businesses* 13% 46% 59%
Local TV news 13% 39% 52%
Local police 16% 33% 49%
City news publications and websites 10% 39% 49%
Traditional news outlets 14% 34% 48%
Senior or community centers 8% 39%
Your neighborhood or community association 12% 32%
0% 10% 20% 30% 40% 50% 60% 70% 80%
"Asked of half the sample (n=200) • A Great Deal • A Fair Amount Slide 19 19 "TULCHIN May 2024
RESEARCH
Trusted Information Sources: Tier 2
ease indicate how much you trust each of the following when it comes to getting information about local issues and measures. Wou ou say you trust each a great deal, a fair amount, only a little, or not at all: (RANDOMIZ Combined Choice
Santa Clara Mayor 5% 35% 40%
Santa Clara City Council 26% 33%
Local Chamber of Commerce 4% 27% 31%
Faith based organizations and leaders 13% 16% 29%
Youth sports groups* 1% 28% 29%
NextDoor 8% 19% 27%
Talk radio 5% 22% 26%
Online news blogs 4% 17% 22%
X, formerly known as Twitter 4% 15% 18%
Instagram 2% 12% 14%
Facebook 7% 9%1 11%
0% 10% 20% 30% 40% 50%
*Asked of half the sample (n=200) • A Great Deal • A Fair Amount Slide 20 20 10
6/4/2024 Item 1.A
"TULCHIN May 2024
RESEARCH
Executive Summary
> A solid majority of voters (80%) think additional investment in the city's infrastructure is necessary. > A $598 million bond measure tested in this survey garners similar levels of overall support as the measure in April, with a slight statistical improvement in support. • Similar to previous research, the most effective messaging frames in favor of these measures are hose that emphasize public safety improvements (upgrades to 9-1-1 emergency, medical, fire an disaster response) and street safety and storm drain improvements (fixing potholes, repairs to underground stormwater pipes to prevent erosion and sinkholes, making roads safer for drivers, pedestrians and bicyclists).
• An "ACCOUNTABILITY" frame emphasizing the measures "strict provisions" such as "independent annual financial audits, a Citizens' Oversight Committee, and a "dedicated infrastructure trust fund to ensure responsible spending of taxpayer dollars" also continues to resonate strongly.
Slide 21
21 For More Information, Contact:
Ben Tulchin
Corey O'Neil
Corey Teter
Kelsey Bullis
Asha Gupta
Caroline Joseph
M (415) 613-5480
[email protected]
[email protected]
www.tulchinresearch.com
220 Sansome Street, Suite 1360
San Francisco, CA 94104
Follow us on Facebook and Twitter
www.twitter.com/TulchinResearch f www.facebook.com/TulchinR 22 11
6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
Voter and Community Feedback
• In addition to two voter surveys, City
worked with TeamCivx to distribute Keeping Santa Clara Safe and Well-Maintained additional Community Mailer Survey
• In mailboxes and at City facilities
• Tear off survey to mail back or a QR
code for online survey
• Gather additional thoughts from
community using a broad approach
Slide 23
23 City of
Santa Clara
The Center of What's Possible
Voter Education
Cortatis
Chaw Maladas
City of
Santa Clara
SERVICES OUR CITY RECREATION & COMMUNIT
• Potential City infrastructure
Crit
bond measure webpage
- Sur loomed
with FAQ's Sign Up to Recove Cly Nows
Keeping Santa Clara Safe and Well-Maintained -
Potential Local Bond Measure
• Educational Fact Sheets to Cortact us
Aunting Cry Saves
be distributed at
TAS BART SAcon Vaky Pra
community recreation and Proca- BART 6 Sorts Ca
NTA°CEAR
senior centers, libraries,
and City Hall
Nested in the heart of Secon Vacey, Santa Clara stands as a vitrant ely beaming with Innovation. With its excesent qually of ite, teing tusiness ecosystem, diverse population, rich history, and safe neighborhoods.
Say lay Santa Clara is a highey desirable place to the. While the Cry remains song, local funding is needed to maxe essentist improvements to Infrastruch re which are criscal to safely and quality of te • Social media engagement Repairing Streets, Stormdrains and Ensuring Safety • Hoper Sorry Sara Cara's aging ross, bridges, underground stondan pipes and sidenaks need repairs and Slide 24
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6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
How Would the Proposed Bond be Funded?
For example, a bond for $598 million would:
• Levy an estimated $29 per $100,000 of assessed property value (not market value) annually
• Tax bill for the largest 20 commercial property owners in Santa Clara would increase by an average of $290,000 per year
• Tax bill for a typical homeowner would increase by an average of $195 per year
Slide 25
25 City of
Santa Clara
The Center of What's Possible
How Would the Proposed Bond be Funded?
For example, a bond for $298 million would:
• Levy an estimated $16 per $100,000 of assessed property value (not market value) annually
• Tax bill for the largest 20 commercial property owners in Santa Clara would increase by an average of $160,000 per year
• Tax bill for a typical homeowner would increase by an average of $110 per year
Slide 26
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6/4/2024 Item 1.A
City of
Santa Clara
Tha Cantero White Portih!
Intended Expenditure Plan
• On July 9, staff will include an intended expenditure plan as part of the City Council presentation for consideration
- To include sample projects for $589M and $298M bond amounts • Plan would be informed by voter polling and community survey • If placed on the ballot and the bond is approved, the Intended Expenditure Plan would be reviewed by the Citizen Oversight Committee
Slide 27
27 City of
Santa Clara
The Conterof What's Possible
Ensuring Accountability and Local Control
If approved, the measure would incorporate stringent accountability provisions, including:
• Public spending reports and citizen oversight committees, to guarantee efficient and effective use of funds
• No funds could be taken by the State and must be exclusively used to fund infrastructure projects in the City
• No funds would be used to increase administrative salaries or pensions • Intended expenditure plan reviewed by Citizen Oversight Committee Slide 28 28 14
6/4/2024 Item 1.A
City of
Santa Clara
The Center of What's Possible
Next Steps
• Council questions on presentation
• Public comment
• Council Feedback
• Back to Council on July 9 for direction/action
Slide 29
29 Questions and Answers
City of
Santa Clara
30 30
15 6/4/2024 Item 1.A
City Council Meeting
ATE CLARA DARE Item 1.A - Study Session:
Presentation of Second Voter
Research Survey Results for a
Possible November 2024 Ballot
1852 Measure to Fund Public
THE MISSION CIT Infrastructure and Request for
Council Input
June 4, 2024
31 16