Governance and Ethics Committee December 2, 2024Item #3 1 Governance & Ethics CommitteeItem #3 Discussion and Direction on District Communication OptionsDecember 2, 2024 Background•In 2019, City Hall News started as a monthly digital publication–Included City news, initiatives, events,and City Manager message•In 2021, Councilmembers expressed interest in sending out regular communications to District constituents•City Hall News rebranded to include Mayor message and Councilmembers given the option to include message2
Governance and Ethics Committee December 2, 2024Item #3 2 Background•City Hall News distributed via GovDelivery•Reaches 50,000 eNews subscribers a month•Archived on website•Promoted monthly on City’s social media•Governance and Ethics Committee included District Communication options in 2024 workplan3 Example Templates
4 Governance and Ethics Committee December 2, 2024Item #3 3 For ConsiderationMayor and Council Distribution Lists•Decouple City Hall News from Mayor and District Councilmember messages•Provide each Councilmember the option to send newsletters to subscribers in their district•Mayor continues to utilize citywide distribution list to send his/her message •Staff will promote eNews District subscription lists via social media and other City publications5 Sample Post
6CouncilmemberMessagesMayor’s MessageCity Hall NewsCouncilmembersMayorCommunications StaffAuthorDistrict Newsletter SubscribersCitywide SubscribersCitywide SubscribersAudience- Standalone message from Councilmembers- Subscriber lists allow each Councilmembers to provide specific information to constituents in their districts- Standalone message from Mayor- Standalone publication- Mayor and Councilmember message no longer included- Rebrand City Hall News to attract new subscribers and debut new lookChange Governance and Ethics Committee December 2, 2024Item #3 4 Newsletter Guidelines•Submit a message up to 500-700 words•Submit up to three to five images•Message sent to eNewssubscribers on monthly basis•Content submissions due second week of each month7 Review & DiscussionProvide Direction on District Communication Option Recommendations by the Governance and Ethics Committee and Forward for Consideration and Approval by the City Council8