Hen#b
Faniary 2812025
Approve Introduction of an
Ordinance Amending
Article IV ("Stadium Pilot
Program") of Chapter 5.05
("Solicitors and Peddlers")
of the City Code to Make
C0002000 the Stadium Pilot Program
Permanent
1852
THE MISSION CIN Item #6 - RTC 25-1087
January 28, 2025
1 City of
Santa Clara
Background
• January 2019 - SB 946 limits local enforcement authority against illegal sidewalk vendors • April 18, 2023 - RTC 23-211 summarized limits imposed by SB 946 and recommended a pilot program focused on Levi's stadium
• July 18, 2023 - First reading to Adopt Ordinance No. 2062 - Create a Limited-Term Pilot Project Regulating Vending Surrounding Levi's Stadium on Event Days • August 22, 2023 - Second reading to Adopt Ordinance No. 2062 • August 25, August 30 and September 16 - Educational efforts occurred at Levi's events • September 21, 2023 - Ordinance effective and Pilot Program began • January 31, 2024 - Program expired and considered repealed • March 19, 2024 - Expired Pilot Program extended with slight modification 2 POST MEETING MATERIAL
1 1
City of
Santa Clara
The Center of What's Possible
Pilot Program Outline
The Pilot Program has included:
• Amendments to Chapter 5.05 and 9.05.165 of City Code
• Area footprint for Ordinance implementation
• Communication plan to vendors prior to implementation and during the pilot period • Enforcement plan
• Potential partnerships with other enforcement agencies and stakeholders • Modifications to the existing permitting process
Pilot Program fee and tax waiver up to $30,000
• Post-pilot-program considerations and future updates to Council 3 City of
Santa Clara
Ta: Cunter of Whats Postille
Community Flyer
Silet are randing o
(Pursuant to Senate BIll 946)
Plot Program
vendors covered by SB 946 Beginning 9/21/23.
sei food or merchandse on sidewalk senders are
i soevak or other pattiny restrcted in the rocatons
we ey can se to the
conveyance. such as a pusncart or stand near
pushcart or stand. Levis Stadium
See reverse for map
Permit Requirements Permit Fee Waiver Questions?
A business permit and The City has warred certain Fortood truet ce cream coator: paddler carme are amimi tee on atle me ach scordest socie requred to conduct this first served basis to
pe of tusiness in the Cli sidewalk vendors durng the noures cal ine Santa of Santa Clara Clara Poice Decaitren: 4t
Details at
www. SantaClaraCA.pov.Side
walkvending
4 2
City of
Santa Clara
use Ceral Ve Possibil
Pilot Program - Prohibited Vending Areas
5 City of
Santa Clara
Pilot Program Review
• 29 major events have occurred since the Pilot Program inception • Distributed multi-lingual educational flyers to vendors • Identified "supply vans" for early intervention and education • Issued compliance admonishments to unpermitted vendors Issued administrative citations to unpermitted vendors
• Significant positive impact on compliance
- Yet, steady stream of new vendors each event
6 City of
Santa Clara
The Center of What Possible
Proposed - Prohibited Vending Areas
/101:
City of
Santa Clara
The conferent Potenba
Staff Recommendation
• The staff recommendation is to approve an amended Ordinance as follows:
1) Remove the sunset date to make the Ordinance permanent (but subject to modification by amendment, of course)
2) Modify to adjust City Code Section 5.05.430 Time, Place or Manner restrictions to read:
(b) (7) "Old Glory Lane east of Great America Parkway"
(b) (8) "East bound Old Glory Lane (from Old Ironsides Drive to Great America Parkway)" 3) To the same section, add (c) to read, "No sidewalk vendor shall exceed an operational space of 10' by 10'. All food, merchandise, equipment, and other accessories related to sidewalk vending must fit within the defined operational space." 4) Waive first reading and approve introduction of an Ordinance amending Article IV ("Stadium Pilot Program") of Chapter 5.05 ("Solicitors and Peddlers") of the Santa Clara City Code to make the Pilot Program permanent as the "Stadium Area Sidewalk Vending" Ordinance 8 4
SANTA CLARA
EST. 1852
POLICE