Cities Index.
SCCC Activity Report for 1st Quarter FY 2024/25

City Council and Authorities Concurrent
February 25, 2025

Document
SCCC Activity Report for 1st Quarter FY 2024/25
Meeting
February 25, 2025
Body
City Council and Authorities Concurrent
Original file
1.3 MB
Text extracted from the city's file for reading and search. Open the original on santaclara.legistar1.com. That file is the official record.

FY 2024/25 QUARTERLY REPORT – 1st Quarter Ended September 30, 2024 October 25, 2024

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 1 of 18

Table of Contents

1st Quarter Highlights ................................................................................................ 2 Strategic Highlights ............................................................................................... 2 Financial Highlights .............................................................................................. 3 Event Highlights .................................................................................................... 3 Operational Highlights .......................................................................................... 4 Other Noteworthy Highlights ................................................................................. 4 Financial Summary .................................................................................................. 6 Financial Results .................................................................................................. 6 Event Statistics ..................................................................................................... 8 Event Revenue ...................................................................................................... 8 Partners ............................................................................................................... 8 Indirect Expenses ................................................................................................. 9 Previous Year Comparison…………………………………………………………………………… 10 Other Activities ...................................................................................................... 11 Key Performance Indicators (KPIs) .......................................................................... 12 Forecast ................................................................................................................ 13 FY 2024/25 Capital Improvement Projects (CIP) ....................................................... 15 Community Involvement ........................................................................................ 17

Santa Clara Convention Center is strategically located in the heart of Silicon Valley. The Convention Center offers a prime setting for conventions, trade shows, and exhibitions. The venue is just minutes from hotels, restaurants, Levi’s® Stadium, California’s Great America, and some of the world’s leading technology companies. With convenient access to major freeways and the Norman Y. Mineta San Jose International Airport, it is also only 45 miles south of San Francisco.

The Convention Center features 100,000 square feet of exhibit space, a 22,400-square- foot ballroom, 31 breakout rooms, and a 607-seat theater, attracting over 300,000 visitors annually. As a key economic driver for the region, it contributes significantly to the local economy through attendee spending and supports over 500 local jobs.

For more information, visit www.santaclaraconventioncenter.com .

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 2 of 18

1st Quarter Highlights

This quarterly report covers fiscal operations of the Santa Clara Convention Center for the first quarter ended September 30, 2024. This report is unaudited and, therefore, subject to change.

52,600
Total Attendance

35 Total Events

$3,099,835
Total Revenue

Strategic Highlights

Oak View Group (OVG) continues to be actively involved with the City and its partners at the Silicon Valley/Santa Clara DMO, Inc dba Discover Santa Clara®. In collaboration with the City of Santa Clara and Discover Santa Clara (DMO), OVG conducted high-level meetings to prepare the venue for its role in global events, including Super Bowl 60 and the 2026 FIFA World Cup. The Santa Clara Convention Center secured a key partnership with Pinnacle Live by awarding them the preferred Audio-Visual Services contract, aimed at enhancing event production capabilities and financial commissions.

OVG stayed very involved in many activities, including partner meetings, reviewing contracts, and handling union negotiations. OVG continued labor discussions with both Local 2785 – Teamsters and Local 39 - Operating Engineers. The OVG GM updated and submitted proposals to the Bay Area Host Committee, positioning the Convention Center as a primary site for hospitality events tied to Super Bowl 60 and the 2026 FIFA World Cup.

Additionally, as Vice-chair and Treasurer of the DMO, the OVG GM requested additional funding from the City to support Discover Santa Clara’s® expanding needs. OVG, along with Levy, Smart City, and its new preferred Audio-Visual provider, Pinnacle Live, continued utilizing the booking policy and actively sought new business opportunities aimed at attracting impactful events to the facility. The dedicated sales efforts of the Center team resulted in the booking of 49 events in the quarter, with 12 of them classified as new business.

The OVG GM continued to monitor event load and potential revenue throughout the quarter and made strategic decisions on labor levels based on event load.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 3 of 18

Financial Highlights
After a challenging July and August, business trends improved significantly in September.

Gross revenue for Q1 reached $3,099,835, or 79.8% of the budgeted $3,882,511, reflecting a shortfall of $782,676. Conversely, expenses were well-controlled, totaling $3,086,828, which is 77.2% of the budgeted expenses of $4,000,752, resulting in a savings of $913,924.

Overall, the net income for Q1 was a profit of $13,007, surpassing the projected loss of $118,241 by $131,248.

Event Highlights

Thirty-five events took place during the quarter, 23 fewer than the budgeted 58. This decrease resulted primarily from a strict adherence to the booking policy and the fact that several DMO events on hold for Q1 did not come to fruition. Additional contributing factors include ongoing challenges in forecasting event schedules two years in advance and increased competition from other Bay Area venues, which impacted event volume at the center in July, August, and September. In Q1, one event canceled its date due to internal organizational issues. One event has reserved future dates but did not hold its planned event in Q1. A total of 26 clients did not move forward with their proposal.

In July, San Jose Made introduced a new event to the center calendar, the "Summer Fair," featuring over 300 artists, designers, and small businesses from the area. These vendors set up booths to showcase and sell their creations, attracting attendance of around 10,000 over the weekend following Independence Day. In August, the Flash Memory Summit (FMS) returned to the Center for its 36
th annual event, continuing to be one of the largest
gatherings focused on digital storage technologies. The event saw strong attendance and attendee engagement. September was marked by the Golden State International Wushu Championships, one of the largest Wushu competitions in the United States. Seventy-one teams from 15 countries and regions participated, with nearly 1,800 athletes, and the total number of participants exceeded 4,000 over two days of live competition.

SJ Made Summer Craft Fair

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 4 of 18

Operational Highlights

 As mentioned above, 35 events took place in the first quarter. Eight in July, nine in August, and 18 in September.
 The OVG GM managed staffing and event load throughout the quarter, adjusting workforce levels based on event volume, which led to the temporary layoff of three employees in July and August. OVG did fill additional part-time openings within the Operations Department, therefore, employee levels varied from 35 to 37 throughout the quarter.
 The OVG GM ensured the Convention Center’s compliance with California’s safety laws by hosting two workplace violence prevention training sessions, reflecting a commitment to a safe work environment for all employees.  The OVG GM and the negotiation team successfully concluded their review of the Local 39 International Union of Operating Engineers (IUOE) collective bargaining agreement, securing terms that benefit both the union and management, setting a positive precedent for future labor relations.
 The OVG GM facilitated an introduction meeting between Pinnacle Live's sales team and the sales and marketing employees from the Convention Center. This introductory meeting was used to help establish strong working relationships and ensure a smooth transition of services.
 The OVG GM worked closely with OVG Global Partnerships to compile and submit all requested information related to Santa Clara and the Convention Center, enabling the organization to explore potential sponsorship and partnership opportunities.

Other Noteworthy Highlights

 In Q1, OVG hosted 30 site tours for potential future events at the Convention Center. 36th Annual Flash Memory Summit
Golden State International
Wushu Championships

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 5 of 18

 In an effort to ensure the clarity and alignment of leadership roles, the OVG GM drafted a detailed job description for the Director of Operations position and submitted it to corporate for approval, ensuring that the role reflects the operational and strategic needs of the Convention Center.
 A comprehensive review and update of the Santa Clara Convention Center’s Facility Guide was conducted by the OVG GM and the Events Department, resulting in a more accurate and up-to-date resource for clients and visitors, enhancing the overall experience of using the venue.
 The OVG GM played a key role in the selection process for the DMO’s Business & Operations Manager, conducting multiple rounds of interviews and facilitating scoring discussions that ultimately led to a formal recommendation to the CEO.  During a meeting with the DMO’s legal team, the OVG GM contributed to discussions about how compensation matters must be addressed in public meetings, ensuring that these issues are handled in accordance with legal and transparency standards.  In a collaborative effort, the OVG GM participated in a KPI review meeting with representatives from the City, Levy Food & Beverage, and Discover Santa Clara®, ensuring that performance metrics were aligned with the long-term goals of the Convention Center and its stakeholders.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 6 of 18

Financial Summary

Financial Results

Historically, the first quarter tends to be the slowest period of the fiscal year. While revenues were sluggish in July and August, business conditions improved notably in September. During this quarter, the Center welcomed the return of several annual clients, leading to slight increases in budgeted audio-visual and electrical commissions. OVG and its partners generated $3,099,835 in gross revenue, which fell short of the budgeted amount of $3,882,511 by $782,676, primarily due to 23 fewer events than expected. Net income for Q1 was $13,007, surpassing the budgeted loss of $118,241 by $131,248. This positive variance was driven by lower-than-anticipated event expenses and cost-saving measures implemented by OVG.

Financial Summary – 1
st Quarter Ended September 30, 2024
Projected in Budget Actual Difference
Gross Revenue $3,882,511 $3,099,835 ($782,676) Total Expense 4,000,752 3,086,828 913,924 Net Income ($118,241) $13,007 $131,248

Total expenses for the quarter were $3,086,828 or $913,924 less than the budgeted amount of $4,000,752. There was $150,687 of other revenue recognized in Q1 primarily from cancelation fees and interest income.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 7 of 18

Income Statement

SANTA CLARA CONVENTION CENTER

QUARTERLY GROSS INCOME STATEMENT
For the Three Months Ending September 30, 2024
QUARTER 1 YEAR TO DATE

BUDGET ACTUAL VARIANCE BUDGET ACTUAL VARIANCE

Number of Events 58 35 (23) 58 35 (23) Number of Event Days 133 84 (49) 133 84 (49) Attendance 60,876 52,600 (8,276) 60,876 52,600 (8,276)

Event Revenue

Rental 943,150 678,718 (264,432) 943,150 678,718 (264,432) Services 55,027 76,192 21,165 55,027 76,192 21,165 IT/Telecom 336,189 203,916 (132,273) 336,189 203,916 (132,273) Food & Beverage 2,070,701 1,338,704 (731,997) 2,070,701 1,338,704 (731,997) Electrical 203,201 304,628 101,427 203,201 304,628 101,427 Audio Visual 226,060 346,990 120,930 226,060 346,990 120,930

Total Event Revenue 3,834,328 2,949,148 (885,180) 3,834,328 2,949,148 (885,180)

Event Expenses

Services - 9,025 (9,025) - 9,025 (9,025) IT/Telecom 248,780 138,663 110,117 248,780 138,663 110,117 Food & Beverage 1,798,453 1,254,663 543,790 1,798,453 1,254,663 543,790 Electrical 144,770 217,856 (73,086) 144,770 217,856 (73,086) Audio Visual 151,460 248,262 (96,802) 151,460 248,262 (96,802)

Total Event Expenses 2,343,463 1,868,469 474,994 2,343,463 1,868,469 474,994

Net Event Income (Loss) 1,490,865 1,080,679 (410,186) 1,490,865 1,080,679 (410,186)

Other Revenue 48,183 150,687 102,504 48,183 150,687 102,504

Total Net Event & Other Revenue 1,539,048 1,231,366 (307,682) 1,539,048 1,231,366 (307,682)

Indirect Expenses

Executive 131,019 92,010 39,009 131,019 92,010 39,009 Finance 134,966 96,104 38,862 134,966 96,104 38,862 Event Services 134,684 113,252 21,432 134,684 113,252 21,432 Sales/Marketing 130,558 109,732 20,826 130,558 109,732 20,826 Operations 832,834 574,057 258,777 832,834 574,057 258,777 Overhead 293,228 233,204 60,024 293,228 233,204 60,024 Transition Costs

Total Indirect Expenses 1,657,289 1,218,359 438,930 1,657,289 1,218,359 438,930

Net Operating Income (118,241) 13,007 131,248 (118,241) 13,007 131,248

Other Income/(Expense)

Net Income (118,241) 13,007 131,248 (118,241) 13,007 131,248

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 8 of 18

Event Statistics

There were 35 events scheduled in Q1 with $2,949,148 in revenue and $1,868,469 in expenses. ‘Trade shows’ and ‘Conventions’ generated the largest amount of revenue in the quarter.

Event Revenue

Event Net Revenue – 1st Quarter Ended September 30, 2024 Event Types Gross Revenue Cost of Sales Net Revenue
Banquets $199,101 $141,010 $58,091
Meetings 615,138 379,734 235,404
Consumer Shows 243,625 208,337 35,288
Trade Shows 956,293 570,563 385,730
Conventions 771,528 537,383 234,145
Special Events 63,161 24,934 38,227
Miscellaneous Events - - -
Sporting Events 100,301 6,507 93,794
Totals $2,949,148 $1,868,469 $1,080,679

This quarter, there was a profit of $1,080,679. Revenues generated were higher than anticipated due to increased audio-visual and electrical activity. Event expenses were lower versus budget due to the decrease in events during the quarter.

Partners
Partner Revenue – 1st Quarter Ended September 30, 2024
Partner Gross Revenue Cost of Sales Net Revenue
Levy Restaurants $1,338,704 $1,254,663 $84,041
Smart City (IT services) 203,916 138,663 65,253
ENCORE-AV (AV services) 346,990 248,262 98,728
Electrical 304,628 217,856 86,772
Totals $2,194,238 $1,859,444 $334,794

Partner revenue for Q1 was $2,194,238. The cost of sales was $1,859,444 for a net profit of $344,794.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 9 of 18

Indirect Expenses

OVG effectively managed costs, resulting in indirect expenses totaling $1,218,359 for the quarter, with significant savings achieved in Operations and Overhead.

Departments Expense Description Indirect Cost
Executive Senior personnel $92,010
Marketing Sales and marketing related 109,732
Finance Finance and Human Resources 96,104
Events Staffing to manage events 113,252
Operations Engineering, building services, security, and all other related expenses to operate the building 574,057
Overhead Non-departmental expenses 233,204
Totals $1,218,359

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 10 of 18

Previous Fiscal Year Comparison

Gross Revenue for Q1 of FY 2024/25 totaled $3,099,835, which is $460,421 below the Q1 amount of $3,560,256 in FY 2023/24. This difference is due primarily to hosting 22 fewer events this quarter and a higher top-line revenue target for FY 2024/25, which is approximately $2.5 million more than FY 2023/24, underscoring the shortfall. However, the per-event revenue has increased by over $25,000 compared to 2023, indicating that OVG and its partners are booking higher-quality, more profitable business.

Total Expenses for Q1 of FY 2024/25 were $3,086,828, a decrease of $150,619 from the $3,237,447 at the same time last year. This reduction helped counter some of the revenue drop, though it wasn’t enough to match last year’s overall financial performance. As a result, Net Income for Q1 of FY 2024/25 is at $13,007, which, while positive, trails the Net Income of $322,809 from FY 2023/24 by $309,802.

Quarter 1 Comparison
Quarter ended September 30, 2024 Quarter ended September 30, 2023

Projected in
Budget
Actual Budgeted
Overage /
(Underage)
Projected in
Budget
Actual Budgeted
Overage /
(Underage)
Number of Events 58 35 (23) 51 57 6
Number of Event
Days 133 84 (49) 136 133 (3)
Attendance 60,876 52,600 (8,276) 65,864 72,030 6,166

Gross Revenue $3,882,511 $3,099,835 ($782,676) $3,329,549 $3,560,256 $230,707 Total Expense 4,000,752 3,086,828 913,924 3,462,739 3,237,447 225,292 Net Income ($118,241) $13,007 $131,248 ($133,190) $322,809 $455,999

YTD Comparison
YTD ended September 30, 2024 YTD ended September 30, 2023

Projected in
Budget
Actual Budgeted
Overage /
(Underage)
Projected in
Budget
Actual Budgeted
Overage /
(Underage)
Number of Events 58 35 (23) 51 57 6
Number of Event
Days 133 84 (49) 136 133 (3)
Attendance 60,876 52,600 (8,276) 65,864 72,030 6,166

Gross Revenue $3,882,511 $3,099,835 ($782,676) $3,329,549 $3,560,256 $230,707 Total Expense 4,000,752 3,086,828 913,924 3,462,739 3,237,447 225,292 Net Income ($118,241) $13,007 $131,248 ($133,190) $322,809 $455,999

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 11 of 18

Other Activities

During the month of September, the OVG GM, along with the negotiation team, engaged in nine intensive sessions with Teamsters Local 2785. These efforts were aimed at addressing key labor issues and fostering a cooperative relationship with the unionized workforce. Parallel to these negotiations, the OVG GM and Human Resources team were diligently working to fill the Director of Operations position. Over the course of the month, nine interviews were conducted, leading to an offer being extended to a top candidate, strengthening the leadership team with experienced talent.

In addition to staffing efforts, the OVG GM facilitated crucial meetings with Pinnacle AV's new regional team and AV sales employees to ensure a smooth transition of services at the venue. The OVG GM was also instrumental in solidifying major event partnerships, engaging in multiple calls with the Made Hoops client to finalize event contracts and hotel agreements. These partnerships promise to bring significant business to both the Convention Center and local businesses. Furthermore, the OVG GM hosted a site visit for FIFA World Cup representatives, positioning the Convention Center as a prime venue for hosting FIFA-related activities during the 2026 tournament.

The Santa Clara Convention Center is also actively planning for Super Bowl 60 and future FIFA World Cup events. The OVG GM met with members of the Bay Area Host Committee to explore potential uses of the venue during these prestigious international events. In collaboration with Levy, the DMO, and the City, the sales team reconfirmed its prospect goals for FY 2024/25. By the end of the first quarter, OVG’s sales team is actively working on 120 sales prospects, with a focus on converting Priority 3 business from tentative to definite bookings. Efforts are also ongoing to differentiate the Convention Center from its competitors, exploring various strategies to enhance its appeal.

Lastly, OVG completed and submitted the Building Condition and Maintenance report to the City, detailing the previous year’s maintenance activities. This report is a key component of ensuring the ongoing upkeep and operational efficiency of the Convention Center, further highlighting the management's commitment to maintaining a state-of-the- art venue for future events and clients.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 12 of 18

Key Performance Indicators (KPIs)

Gross revenue was $3,099,835 and net income was $13,007 for Q1. Through the first quarter, the event mix shows the Convention Center hosted one P2, four P3s, two P4s and 28 P5s. The sales team engaged with 117 to 126 active prospects throughout the quarter, successfully converting 49 events into confirmed bookings, including 12 classified as new business. KPI Q1 and YTD results are reported below.

• Priority 1 (P1) Event: Large, multi-day convention or conference using the entire venue, extensive services (food & beverage, A/V, IT), and attracting significant out -of-town visitors staying across multiple hotels. Booking window: 18+ months.
• P riority 2 (P2) Event: Large, multi-day convention or conference utilizing most venue space and services with out-of-town visitors staying in multiple hotels. Booking window: 12 –18 months. • P riority 3 (P3) Event: Single or multi-day event with fewer attendees and visitors than P1 or P2 events (e.g., trade shows, smaller conferences). Booking window: 9 –12 months. • Priority 4 (P4) Event: One- or two-day event with mostly local attendees (e.g., graduations, smaller meetings). Booking window: 6–9 months.
• Priority 5 (P5) Event: Single-day event (e.g., banquets, galas, meetings). Booking window: 0 –6 months.

Performance Measures
2024/25
Target YTD NOTES
$18,193,013 $3,099,835

2. Net Income* $425,803 $13, 007
32,738 2,834

4. Economic Impact $27,181,657 $10, 081,925
85% - Reported at year-end. There is no survey
mechanism in place as of May 2024

1.0% 0.00%
2 0

2.0% 0.00%
4 1

15.0% 11.43%
39 4

20.0% 5.71%
50 2

62.0% 80.00%
160 28
Total Events 255 35

7. Community Benefit
2 0
60% 0% R eported at year-end
20% 0% R eported at year-end
220 121 A verage for the year of P3, P4, P5
*City Council approved a budget amendment in June 2024. The net income target increased from $425,803 to $555,632

5. Customer Service Survey Results (overall satisfaction)

3. Number of Room Nights Consumed

1. Convention Center Gross Revenue
OVG Venue Management – Santa Clara Convention Center

8. Number of Prospects (active) (non-cumulative)
Percent of Center employees that volunteer in the community Percent of small, local and M/WBE businesses/vendors
Number of collaborative, community-based events hosted at the Center Percent of P5 Events
Number of P5 Events

6. Event Mix at the Convention Center (consumed)
Percent of P1 Events
Number of P1 Events
Percent of P4 Events
Number of P4 Events
Percent of P3 Events
Number of P3 Events
Percent of P2 Events
Number of P2 Events

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 13 of 18

Forecast

SANTA CLARA CONVENTION CENTER

ROLLING FORECAST
FY 2024/2025

ACTUAL YTD PROJECTION TOTAL ORIGINAL

JUL - SEP OCT - JUN FINAL BUDGET VARIANCE
FY 2025 FY 2025 FYE 6/30/25 FYE 6/30/25

# OF EVENTS 35 110 145 255 (110)

DIRECT EVENT INCOME $ 811,138 $ 2,739,387 $ 3,550,525 $ 4,876,950 $ (1,326,425) ANCILLARY INCOME 269,541 985,237 1,254,778 2,404,268 (1,149,490) TOTAL NET EVENT INCOME 1,080,679 3,724,624 4,805,303 7,281,218 (2,475,915)

OTHER INCOME 150,687 150,000 300,687 193,014 107,673

EXECUTIVE 92,010 366,700 458,710 551,746 93,036 MARKETING 96,104 395,347 491,451 572,630 81,179 FINANCE 113,252 417,507 530,759 562,508 31,749 EVENTS OPERATIONS 109,732 395,773 505,505 560,396 54,891 OPERATIONS 574,057 2,313,523 2,887,580 3,498,406 610,826 OVERHEAD 233,204 1,077,347 1,310,551 1,172,914 (137,637)

INDIRECT EXPENSES 1,218,359 4,966,197 6,184,556 6,918,601 734,044

OPERATING NET INCOME (LOSS) 13,007 (1,091,573) (1,078,566) 555,631 (1,634,197)

NET INCOME (LOSS) $ 13,007 $ (1,091,573) $ (1,078,566) $ 555,631 $ (1,634,197)

While the forecast currently demonstrates a loss at the end of the fiscal year, it only provides a financial snapshot of a specific point in time and solely includes ‘definite’ events. ‘Definite’ events are booked events with an executed license agreement for use of the SCCC (inclusive of services such as food & beverage, IT, AV, etc.) and an executed hotel agreement for room nights, as applicable. Moving forwarded, to provide a more accurate year-end estimate, events in the sales pipeline (highly likely to book a future date at the SCCC) will also be included in the rolling forecast.

The Center operated at a profit of $13,007 through Q1 driven by higher-than-anticipated Other Revenue and OVG’s expense management, which included reducing staff during the first two months due to a lack of events. For the remainder of FY 2024/25, revenues are projected to result in a $1,091,573 loss, leading to an overall projected loss of $1,078,566 for the fiscal year. If these projections hold, the Center will miss its budgeted profit of $555,632 by $1,634,198. These figures are subject to change, and with a strong pipeline of 134 sales leads, OVG expects the projected deficit to shrink in the coming months, supported by new business bookings scheduled throughout the year.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 14 of 18

However, the financial landscape for FY 2024/25 presents challenges for the Santa Clara Convention Center, particularly with a slower-than-expected start, as evidenced by only 35 events held in the first quarter compared to a budgeted 58. Economic uncertainty, alongside changing client preferences, is impacting event bookings. This issue is compounded by a regional downturn in group business, particularly as large hotels, SF Travel®, and San Francisco’s DMO, are absorbing self-contained groups which are traditionally a good fit for Santa Clara. With San Francisco expected to host fewer citywide groups in 2024, competition for events is heightened, making it crucial for the Santa Clara Convention Center to continue to make updates to the Center and become more flexible in its approach to sales strategies. There are some key points attributing to the potential challenges, please see below:

Key Points:

 Demand for Modern Facilities: As the competition intensifies, clients are showing a preference for updated, modern facilities. OVG continues to work with the City and SCCC partners to explore revenue growth opportunities that could support future CIP projects.
 Increased Competition for Group Business: The downturn in group bookings at San Francisco's Moscone Center, with just 25 citywide groups projected in 2024, is spilling over into the broader Bay Area. This has led large hotels and tourism organizations in San Francisco to absorb business that would typically fit well at the Santa Clara Convention Center, increasing competitive pressure.
 Corporate Event Hesitancy, Cost Pressures, and Event Pricing: Santa Clara's slower booking pace mirrors a broader trend of cautious corporate spending, further amplified by a reduction in citywide events in San Francisco. Additionally, operational costs are increasing as the number of events are slightly decreasing. To mitigate this, OVG is working with Levy and the DMO to refine the current booking strategy to streamline processes, maximize revenue potential and position all sales team to attract high-value events to Santa Clara. In addition, the teams are exploring innovative ways to drive additional revenue and enhance the overall client experience, i.e. developing initiatives like dynamic packaging that bundles venue space, catering, and AV or IT set-ups.  Travel and Tourism Recovery Delays: The slow recovery in business travel, coupled with the shortfall in event numbers, suggests that the anticipated boost in large-scale conventions may take longer to materialize. For example, the DMO currently solely focuses on securing P1 and P2 events. P1 and P2 events typically book in the year for future years 12 months or more in advance. As noted above, refining the current booking strategy will provide additional sales opportunities for the DMO to prospect new P3 leads and book events within a shorter booking window.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 15 of 18

FY 2024/25 Capital Improvement Projects (CIP)

CIP Project Updates

 The OVG GM coordinated a call with Skyline Engineering to discuss the next steps for the Roof Assessment project, later issuing a change order to proceed with the roof repair evaluation, ensuring the project remains on track.  The OVG GM oversaw vendor meetings to update restroom stall measurements and sent photos to the City for final selection, while also reworking the painting and flooring schedule with the Operations Manager to minimize disruptions to the Convention Center’s business. Painting and flooring are complete in seven of the 12 restrooms and the remaining five are in progress. Planned work on the stalls should occur in Q2.  As part of the Kitchen renovation project, the OVG GM collaborated with Levy to send updated equipment tear sheets and held a strategic meeting with the Levy GM to outline next steps for the Kitchen refresh, Tech Café, and Stand B capital improvement projects.
 The OVG GM took critical steps in finalizing the Grand Ballroom Air Wall project by issuing a Notice to Proceed letter, reviewing vendor agreement redlines, and finalizing an agreement with BT Mancini to ensure the project’s timely execution.  The OVG GM reviewed Cupertino Electric’s report and assessment for the Digital Signage project, ensuring all technical aspects were addressed before moving forward with next steps in modernizing the facility’s signage.
 To advance the Outdoor Sign project, the OVG General Manager sent a follow-up email to the City requesting additional regulations and information. A meeting with the City has been scheduled during the second quarter to discuss project feasibility, current sign/billboard policies, and potential procurement requirements.  The OVG GM reprioritized and completed the 5-Year Capital Plan, working with 6th Dimension to review pricing, and submitted the finalized plan to both OVG Corporate Operations and the City by the October 1, 2024, deadline.  To address an urgent issue, the OVG GM issued a memo to the City requesting emergency funds for the replacement of the Elevator Key-switch in the Great America Wing. It was determined there were sufficient funds in the CIP budget to absorb the costs for the repair which has now been scheduled.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 16 of 18

CIP Project Budget

*Council Action 06/25/2024 - addition of $1,750,000 for Air Wall Replacement and $400,000 for Restroom Refresh

Proj. # Project Name Phase CITY/OVG 360

REV ISED BUDGET
L EV Y TOTAL BUDGET Actual Exp. Balance
003 Convention Center HVAC - BMS System Upgrade Completed FY 2019/20 $ 20,450 $ - $ 20,450 $ 20,450 $ - 004 Convention Center HVAC Portable A/C Units Completed FY 2020/21 $ 75,350 $ - $ 75,350 $ 75,350 $ - 005 Convention Center Security System Completed FY 2021/22 $ 172,831 $ - $ 172,831 $ 172,831 $ - 006 Convention Center Lobby Roof (Glass Pyramids)
Assessment and R epair
Completed FY 2021/22 $ 479,300 $ - $ 479,300 $ 479,300 $ - 008 Convention Center Interior Digital Signage and
Display System
Implementation $ 1,160,386 $ - $ 1,160,386 $ 833,775 $ 326,611 009 Convention Center Interior Paint Completed FY 2021/22 $ 648,052 $ - $ 648,052 $ 648,052 $ - 012 Convention Center Riding Vacuum Purchase Completed FY 2019/20 $ 31,238 $ - $ 31,238 $ 31,238 $ - 013 Convention Center Carpet Replacement Completed FY 2021/22 $ 1,509,869 $ 241,856 $ 1,751,725 $ 1,618,382 $ 133, 343 014 B alance - Contingency (E lectrical Assessment) Implementation $ 143,556 $ - $ 143,556 $ 92,940 $ 50, 616 015 Kitche n/Tech Café /Stand B Implementation $ - $ 1,997,944 $ 1,997,944 $ 833,997 $ 1,163,947 016 R oof Assessment Implementation $ 90,000 $ - $ 90,000 $ 17,500 $ 72, 500 017 R estroom R efresh Implementation $ 600,000 $ - $ 600,000 $ 106,495 $ 493, 505 018 Air Wall Replacement Planning $ 1,750,000 $ - $ 1,750,000 $ - $ 1, 750,000 TOTAL $ 6,681,032 $ 2,239,800 $ 8,920,832 $ 4,930,310 $ 3,990,522

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 17 of 18

Community Involvement

In Q1, the OVG team met to discuss and strategize its Community Involvement plan for FY 2024/25. Throughout the year, OVG intends be involved in the following community activities:

• OVG employees will continue to volunteer for
the Academy of Travel & Tourism program at
Milpitas High School as mentors and judges -
A small learning community that focuses on
Hospitality, Tourism, and Recreation in
partnership with local businesses. Teachers
will integrate class subjects and projects.

• The OVG team has implemented strategic
initiatives to engage with the community and
fulfill its obligations under the Community
Benefit KPI. This KPI measures the impact
OVG has by collaborating with various
partners within the Santa Clara community,
particularly those holding their events at the
Center. At the end of the year, these events
are totaled to provide a comprehensive
annual count.

• OVG employees will conduct a Creek Trail
clean up behind the Convention Center – The
SCCC team will volunteer to pick up trash
along the Creek Trail behind the Convention
Center from Tasman to Great America
Parkway.

• OVG employees joined the Santa Clara
County volunteer website and attended the
Coastal Cleanup Day on September 21,
2024. There will also be future opportunities
for the team to volunteer within the
community.

Santa Clara Convention Center FY 2024/25 1st Quarter Report Page 18 of 18

Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054
Tel: (408) 748-7000
www.santaclaraconventioncenter.com
General Manager: Kelly Carr

← All documents from this meeting