Economic and
Development
Marketing Committee
25-478 - Informational
Report on Potential 2026
Community Events and
Major Events Task Force
April 28, 2025
Super Bowl LX and FIFA World Cup 2026 at
Levi’s Stadium
• These 2026 Major Events will put the City of Santa Clara on a global stage
• These events create an opportunity for us to harness the moment for our community and our businesses
2 Why It Matters to Santa Clara?
• Elevate Santa Clara’s profile as a vibrant, diverse,
welcoming city
• Showcase local culture, innovation, and community
values
• Strengthen civic pride and community participation
• Build visibility and vitality of our local businesses 3 City of Santa Clara 2026 Implementation
Priorities
1. Communications and City Branding
2. Community Engagement and Activities
3. Economic Development
4. Major Events Task Force
4 Communications & City Branding
• Launch a City Branding Strategy for 2026
• Unified communications campaign across web, social,
and digital platforms
• Establish a banner program/wayfinding strategy for
welcoming environment
• Lead a City Beautification campaign along key corridors 5 Community Engagement Opportunities
• Create a lineup of community-wide, themed programs:
• Library series, youth programs, movie nights
• Parade of Champions – Sports Festival
• Night Markets, Concert, Outdoor Tech Showcases
• Ensure inclusive, low-cost programming that welcomes all residents
6 Economic Development Opportunities
• Partner with business community and our Chamber
• Launch small business activations (restaurant weeks, vendor fairs)
• Boost tourism by promoting Santa Clara as an event
destination
• Develop sponsorship opportunities and branded partnerships • Create a digital business directory to ensure lasting visibility 7 Major Events Task Force
• Support strategic implementation of community engagement and economic initiatives tied to 2026 events
• Focus Areas:
• Program Development & Coordination
• Fundraising & Sponsorship
• Communication Outreach Strategy
• Task Force: Mayor and City officials, local business leaders, nonprofit representatives, Stadium Manager, Destination Marketing Organization, Convention Center leadership
8 Citywide Benefits
• Strengthened community ties
• Business growth and innovation exposure
• Civic pride and volunteerism
• Foster enduring partnerships with our
community partners and local businesses.
9 Next Steps
• Refine activation plans, event goals and budget
• Convene regular meeting with the Major Events
Task Force
• Return with staff recommendations for City
Council consideration
10 Questions/Discussion
11