1 Economic
Development &
Marketing
Committee
(Ad Hoc) Meeting
Informational Report on Leveraging
City Assets for Marketing and
Revenue Opportunities for 2026
Super Bowl and FIFA World Cup
April 28, 2025
Overview of 2026 Major Events
• Levi’s Stadium to host Super Bowl
and FIFA World Cup Matches
• Projected influx of visitors and
global attention
• Importance of maximizing
marketing and revenue
opportunities
2 Introducing CAMP
• Purpose of City Asset Marketing Program (“CAMP”) is to monetize City assets, attract sponsors, support community uses, strengthen the City’s global presence, and deliver long- term value to the City
• No out-of-pocket costs or upfront fees for the City
3 CAMP RFP Process
• RFP Issued: February 19, 2025
• Two-Step Evaluation Process:
o Phase One: Written proposals
o Phase Two: Interviews, presentations, and cost evaluations • All three firms qualified for Phase Two
4 Company Qualifications 45%
Project Approach 35%
Fee Structure 20%
Total 100%
CAMP RFP Process [cont.]
RFP Evaluation Criteria:
5 Three firms submitted:
1. Canyon Oaks
2. Tandem Partnerships
3. OUTFRONT Media
Selection of OUTFRONT Media
• OUTFRONT selected as finalist
• Final negotiations in progress
• Agreement and budget to be
presented to City Council soon
6 OUTFRONT Capabilities & Experience
• $1.83B in 2024 revenue,
500K+ ad displays, 150+ U.S.
markets
• Expertise in OOH media,
signage, and advertising
concessions
• Partnerships with major
venues and events nationwide
7 CAMP Implementation Phases
• Phase One: Identify and
evaluate City assets
• Phase Two: Confirm
formats and develop
marketing materials
• Phase Three: Solicit and
secure sponsorships
• Phase Four: Execute on-
site production 8
Fiscal Impact
9 Estimated net
revenue to City:
$500K – $1M
No anticipated
out-of-pocket City
costs
City staff to support
sponsor outreach and
event activation
Next Steps
• Finalize agreement with OUTFRONT
• Bring agreement and budget to City Council for approval • Begin phased implementation upon approval
10 Questions
11