Santa Clara County Multi-Jurisdictional Program for Public Information 2021
FY25 Annual Evaluation Report
(Year 4: July 2024 to June 2025)
June 2025
Prepared by:
Santa Clara Valley Water District
and
Santa Clara County CRS communities
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I. INTRODUCTION
The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management Agency’s (FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to earn flood insurance premium discounts for their residents and businesses by implementing local mitigation, floodplain management, and outreach activities that exceed the minimum NFIP requirements to reduce the risk of flooding.
In Santa Clara County, 11 (eleven) communities, including Santa Clara Valley Water District (Valley Water) have actively participated in the FEMA NFIP CRS for over 30 years.
The CRS participating communities (CRS communities) are City of Cupertino, City of Gilroy, City of Los Altos, City of Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa Clara, City of Sunnyvale, and the Santa Clara Valley Water District (Valley Water).
CRS communities, along with their external non-governmental stakeholders, non-CRS communities: City of Saratoga, Town of Los Altos Hills, Town of Los Gatos, and the County of Santa Clara who opted to join the 2021 Program for Public Information (PPI), comprised the 2021 PPI Committee. The original 2021 PPI Committee is listed in Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee of the 2021 PPI (Attachment 1). Since the development of the 2021 PPI, there may have been changes to the community’s original 2021 PPI Committee members (either the internal representatives to the organization and/or the external stakeholders). Those member changes are noted on the meeting attendance sheets.
CRS-creditable PPIs can be single or multi-jurisdictional. For the 2021 PPI, FEMA requires that each CRS community provide at least two representatives to the regional PPI Committee to meet the credit requirement, with at least half of the representatives from outside the local government. Additionally, at least half of the representatives must attend all the meetings of the regional PPI Committee.
An essential benefit of the PPI Committee’s work is close collaboration between local public agency staff who work on flood protection throughout Santa Clara County. Together, PPI Committee members continue strengthening their individual CRS programs and ensuring communities can evaluate their flood programs against a nationally recognized benchmark.
The 2021 PPI Committee, the remaining non-CRS communities (City of Saratoga, Town of Los Gatos, Town of Los Altos Hills, and the County of Santa Clara), and other interested parties make up the Santa Clara County CRS Users Group.
The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance of economic disruption and loss in Santa Clara County. Through the five-year PPI development and the annual reporting process, members of the SC County CRS Users Group learn from one another about local floodplain management activities, including flood protection and land use issues.
Under the CRS program, flood insurance premium rates are discounted to reward CRS communities’ actions that meet the three goals of the CRS:
(1) reduce flood damage to insurable property.
(2) strengthen and support the insurance aspects of the NFIP; and (3) encourage a comprehensive approach to floodplain management .
Flood insurance premiums for CRS communities are reduced in 5% increments for every 500 CRS points earned.
As of April 30, 2025, the total savings for Santa Clara County residents from CRS discounts is approximately $1.9 million.
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Valley Water is the lead flood protection agency for Santa Clara County. Valley Water performs many flood preparedness outreach and stream stewardship/maintenance activities that can earn credit points for CRS communities. Since Valley Water is not a land-use agency, the points Valley Water earns as a “fictitious community” provide a foundation upon which the CRS communities can build. FEMA approved this unique arrangement with Valley Water in 1998.
The CRS Coordinator’s Manual, 2013 Edition, included the option to undertake a Program for Public Information (PPI), which standardizes our flood preparedness outreach messages and increases communities’ CRS points.
Each participant of the PPI Committee brings unique perspectives and suggestions that enhance the PPI. Each community must adopt the PPI through a formal vote by the community’s governing body.
In 2013, Valley Water helped initiate and facilitated the effort to develop the first Multi-Jurisdictional PPI so that all Santa Clara County CRS communities could work together and benefit from this activity. Non-CRS communities were also invited to participate in the development of the PPI. This work effort resulted in the 2015 Multi - Jurisdiction PPI (2015 PPI).
On April 14, 2015, Valley Water’s Board adopted the 2015 PPI, which sunset in April 2020; t he other CRS communities’ governing bodies adopted the 2015 PPI soon thereafter.
Under the CRS, a PPI must be updated every five years. Each subsequent year after adopting the PPI, the PPI Committee must submit an annual evaluation report to FEMA describing the PPI implementation for the prior fiscal year. The PPI Committee must evaluate whether the flood risk reduction messages in the PPI are still relevant and adjust the PPI, if needed. The annual evaluation report is shared with each CRS community’s governing body as an informational item.
As required for CRS credit, annual evaluation reports for FY16 (Year 1 of the 2015 PPI) through FY19 (Year 4 of the 2015 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year.
In FY20 (Year 5 of the 2015 PPI), the PPI Committee updated the expired 2015 PPI. The Insurance Services Office (ISO), FEMA’s CRS program management contractor, exempted the PPI Committee from submitting an annual evaluation report for FY20 (Year 5 of the 2015 PPI) as the committee focused on updating the document.
In February 2020, Valley Water hosted the start of the five-year PPI update process. Fifteen Santa Clara County communities worked together to update the 2015 PPI. These communities included the current 11 CRS communities as well as four non-CRS communities that expressed interest in joining the 2015 PPI and possibly the CRS program. Staff and external stakeholders from each agency participated in developing the new PPI.
In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency Services Act, the Governor’s Emergency Declaration related to the COVID-19 pandemic, the Governor’s Executive Order N-29-20, and Order of the County of Santa Clara Public Health Officer dated March 16, 2020, went into effect.
The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and organizations faced economic and operational uncertainty across every industry and sector. The workforce impacts during COVID-19 caused delays beyond control, including the PPI Committee’s ability to continue its work of updating the 2015 PPI. Many communities shifted priorities to respond to the public health crisis; therefore, FEMA provided an extension of completing the update to the 2015 PPI to early 2021.
The 2021 PPI Committee reconvened in October 2020 to resume the 2015 PPI update. Several virtual meetings followed until the 2021 PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI was adopted by CRS communities, as indicated in Table 1. Adoption Dates 2021 PPI.
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II. 2021 PPI DEVELOPMENT PROCESS
Valley Water, CRS, and non-CRS communities initiated the 2021 PPI process in February 2020.
Discussions were postponed due to COVID-19; the process was reinitiated in October 2020. The Santa Clara County 2021 Multi-Jurisdictional Program for Public Information document was completed in April 2021 (refer to Section I. Introduction for COVID-19-related delays).
Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. FEMA’s six priority topic messages and the three additional messages identified in the 2015 PPI carried forward into the 2021 PPI. The 2021 PPI Committee felt all nine topics and supporting messages were still relevant for reaching Santa Clara County residents and ensuring they were flood-ready.
The below listed is Table 3 in the 2021 PPI: CRS Priority Messages Topic
Number Topic message Public Message
(Select one message per topic)
TOPIC #1 Know your flood hazard
• Know your flood risk
• Contact your floodplain manager to find out if your
property is in a floodplain
• Check if your home or business is in a
Special Flood Hazard Area
TOPIC #2 Insure your property for your flood
hazard
• Get flood insurance ahead of time
• Insure your property
• There is a 30-day waiting period for the policy to take place
TOPIC #3 Protect people from the flood hazard
• Put your 3-day emergency kit together
• Follow evacuation orders
• Learn the best route to high ground
TOPIC #4 Protect your property from the flood
hazard
• Protect your home from flood threats
• Prepare your home
• Sandbags can offer protection against a foot or less of floodwater
• Get sandbags before a flood
TOPIC #5 Build responsibly
• Build responsibly in floodplains
• Comply with development requirements
• Check with your city/county floodplain manager before you build
TOPIC #6 Protect natural floodplain functions
• Keep creeks clean and flowing
• Keep debris and trash out of our streams
• Don’t pollute, dump, or drain anything in creeks
Additional Outreach Topic Messages
(only one message per topic)
TOPIC #7 Develop an emergency plan • Develop an emergency plan TOPIC #8 Download disaster apps • Download disaster emergency apps TOPIC #9 Understand shallow flooding risks––
don’t drive through standing water
• Understand shallow flooding risks - don’t drive through standing water
The 2021 PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list of outreach and flood response projects (Attachment 2).
Based on the 2021 PPI Committee’s evaluation of the 2015 PPI, the consensus was that most of the 2015 PPI flood risk reduction messages were still relevant, so only minor edits were incorporated as needed.
This became the basis for the 2021 PPI; therefore, no additional FEMA review was required, as the 2015 PPI already ensured its provisions were fully compliant with FEMA requirements.
FEMA's ISO CRS Specialist and Technical Reviewers determine how many CRS points the 2021 PPI activities earn. The PPI Committee estimates that of the possible 350 points for Activity 330, each CRS community could earn up to 300+/- points for PPI efforts.
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Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to the 2021 PPI Committee to present to their governing bodies for adoption and implementation.
Table 1. Dates of 2021 PPI Adoption shows each agency's 2021 PPI approval dates; all 11 CRS communities have adopted the 2021 PPI.
Table 1. Adoption Dates of the 2021 PPI
Community Date Presented Adopted
Santa Clara Valley
Water District 4/27/21 X
City of Cupertino 8/17/21 X
City of Gilroy 7/01/21 X
City of Los Altos 7/13/21 X
Town of Los Altos Hills
(*non-CRS community)
Not required Not required
Town of Los Gatos
(*non-CRS community)
Not required Not required
City of Milpitas 5/18/21 X
City of Morgan Hill 6/16/21 X
City of Mountain View 6/22/21 X
City of Palo Alto 6/14/21 X
City of San Jose 11/16/21 X
City of Santa Clara 7/06/21 X
County of Santa Clara
(*non-CRS community)
Not required Not required
City of Saratoga
(*non-CRS community)
Not required Not required
City of Sunnyvale 6/29/21 X
Total Approved 11
*Non-CRS communities are encouraged to participate in the ongoing efforts and initiatives of the Santa Clara County CRS Users Group and/or PPI Committee; however, those who opted to participate in the 2021 PPI are not required to adopt the PPI or share annual evaluation reports with their governing bodies.
III. A NNUAL EVALUATION REPORTS
The 2021 PPI states that the 2021 PPI Committee will meet at least once yearly to evaluate the PPI and incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS User’s Group meetings, which occur at least twice a year.
The evaluation will cover the following:
● Review of projects that were completed.
● Evaluate progress toward outcomes.
● Provide recommendations on projects that have not been completed. ● Provide recommendations for new projects not previously identified. ● Address any Target Audience changes; and
● Assess the program's impact during an actual flood event if one has occurred.
The 2021 PPI Committee prepares the annual evaluation report for submission with each CRS community’s annual CRS recertification package (or scheduled 5-year cycle visits). The annual evaluation report is then shared with each CRS community governing body as an informational item.
As required, annual evaluation reports for FY 22 (Year 1 of the 20 21 PPI) through FY 25 (Year 4 of the 2021 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year.
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Section V. 2024 Santa Clara County CRS Users Group/PPI Committee Meetings – Monitoring and Evaluating the 2021 PPI of this annual evaluation report summarizes the meetings held to develop the FY2 5 Annual Evaluation Report (Year 4 of the 2021 PPI).
Table 2 below shows how each community expects to share the FY25 Annual Evaluation Report with its governing body.
Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body
Community Method for Sharing
Santa Clara Valley Water District Board Non-Agenda Item City of Cupertino Consent Item Council Agenda
City of Gilroy Consent Calendar
City of Los Altos Council Informational Staff Report
Town of Los Altos Hill (*non-CRS community) Not required Town of Los Gatos (*non-CRS community) Not required
City of Milpitas Memo to City Council
City of Morgan Hill Council Consent Calendar
City of Mountain View Council Weekly Update “Council
Connection”
City of Palo Alto Informational Staff Report
City of San Jose Council Consent Calendar
City of Santa Clara Council Consent Calendar
County of Santa Clara (*non-CRS community) Not required City of Saratoga (*non-CRS community) Not required
City of Sunnyvale City Manager’s “Update Sunnyvale”
*Non-CRS communities are not required to share annual evaluation reports with their governing bodies.
IV. 2021 PPI ACCOMPLISHMENTS FOR FY25
The 2021 PPI Committee identified three efforts needed from each CRS community to prepare and finalize subsequent annual evaluation reports.
1. Governing bodies must adopt the 2021 PPI (Table 1. Adoption dates of the 2021 PPI). The 2021 PPI Committee must prepare an annual evaluation report and share it with its governing body as informational items (Table 2. How the 2021 PPI Annual Evaluation Report for FY25, Year 4 will be shared with the Community’s Governing Body).
2. For each fiscal year (July 1 - June 30), the communities must implement and monitor the outreach/flood response projects identified in Appendix A, CRS Creditable Outreach and Flood Response Projects by CRS Community of the 2021 PPI (Attachment 2).
3. The PPI Committee must review and consider the ‘New Initiatives’ identified in the 2021 PPI ( page 66) for advancing flood risk reduction efforts.
Governing Bodies Approval: Al l 11 CRS communities’ governing bodies, including Valley Water, adopted the 2021 PPI. Each agency (Community) shows the approval dates in Table 1 noted above.
Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies (11 CRS communities and four non-CRS communities). Tracking implementation is quite complex compared to a single-agency PPI. As the informal lead agency, Valley Water oversees the record-keeping to ensure consistency throughout the county.
An electronic file-sharing system, Egnyte, is set up with folders for each community to file and share documents related to the 109 potential outreach/flood response projects identified in the 2021 PPI and all CRS-related documentation. This also includes a comprehensive spreadsheet tracking which lists outreach projects accomplished in any given fiscal year by each community (Attachment 2). This spreadsheet, along with the Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025)
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annual evaluation report, will be submitted with annual CRS recertifications or as part of scheduled 5-year cycle visits.
ISO assigns credit for Valley Water outreach/flood response projects to all Santa Clara County CRS communities’ ratings. Some communities also choose to carry out and report on their own outreach/flood response projects, in addition to those of Valley Water. These projects are shown on the composite spreadsheet (Attachment 2 - Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY25 Project Accomplishments) and include input from each agency.
The PPI Committee discussed the benefits of using the Egnyte shared filing system for tracking the 2021 PPI outreach/flood response projects and all CRS-related documentation. The PPI Committee also discussed ensuring each agency regularly uploads its CRS documentation. These benefits are:
- Information Share/Knowledge Transfer: CRS communities can view each other’s program documentation. When a community improves its CRS rating, another community can access the documents submitted to determine how the CRS credited activities helped improve the score. - Document Repository: A central location for CRS-related documentation, organized to mirror the CRS Coordinator’s Manual (by community/activity/element), proves helpful when a community experiences staff turnover.
- Documentation Submittals: CR S documents are organized and easy to share with the CRS Specialists conducting cycle visits and/or annual recertification.
Su
mmary of PPI Projects Accomplished in FY25
Attachment 2 of this annual evaluation report includes the complete outreach/flood response project list . It lists all projects proposed in the 2021 PPI, with a “Project Accomplishments” column noting actions taken during the fourth year, FY25 of the 2021 PPI.
Audiences Projects Accomplished
Community at Large (CAL)
81 potential projects, 64 accomplished
Residents and Businesses in the Special Flood
Hazard Area (SFHA)
18 potential projects, 16 accomplished
Messengers to Other Target Audiences
(Organizations & Businesses Serving the
Community)
10 potential projects, 10 were accomplished
*Total Accomplished Projects 90 of 109
* Note: All projects carried out by CRS communities were accomplished in FY25. Variance in the number of potential projects versus accomplished projects is due to no updates from non-CRS communities, which is not required for this annual evaluation report.
These numbers go well beyond the minimum requirements of the CRS program for PPI credit under Activity 330; we anticipate all CRS communities will receive the maximum number of credits for our collective efforts in FY25.
Valley Water’s Outreach/Flood Response Projects
The 2021 PPI Committee identified each community's outreach/flood response projects. The implementation of these projects is reflected in the ‘FY25 (Year 4) of the 2021 PPI Project Accomplishments’ column of Attachment 2.
FY25 Annual Flood Awareness Campaign
Valley Water’s FY25 Flood Awareness Campaign (Attachment 3 for more details) effectively educated and engaged residents in Santa Clara County about the risks of flooding, emphasizing the importance of proactive preparation and access to vital safety resources. The campaign leveraged cutting -edge technologies like digital geo-targeting and multilingual outreach, blending traditional strategies with innovative solutions to connect with communities at risk of flooding.
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Goals:
1. Awareness: Educate FEMA-designated Special Flood Hazard Areas (SFHAs) residents and businesses about their flood risks and mitigation strategies.
2. Preparedness: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags.
3. Access: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels.
Refer to Attachment 3 for more details on Valley Water’s FY25 flood awareness campaign.
CRS Community Outreach/Flood Response Projects
Other Community Engagement Efforts
October 2024 officially kicked off the flood season.
On November 13, 2024, staff participated in a flood preparedness press conference held at Valley Water’s Winfield Sandbag Distribution site in San José. The press conference was a joint news event with the City of San José, the County of Santa Clara, and the National Weather Service. The event featured speakers from Valley Water and participating agencies, a sandbagging demonstration, and an emergency kit assembly table, which included flood readiness materials.
Valley Water Director Jim Beall and staff discuss ways to assemble an emergency kit at Valley Water’s flood preparedness press conference in San José
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On December 7, 2024, the Organization for Latino Affairs (OLA), a Valley Water employee resource group, provided emergency starter kits at the Santa Visits Alviso Foundation event in San José. English and Spanish flood preparedness informational material and giveaways were provided to approximately 600 attendees.
In December, Valley Water hosted an informational table at the Santa Visits Alviso Foundation in San José.
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On February 12, 2025, Valley Water hosted the Standard Grants Program Open House event at Valley Water. A ‘Get Flood Ready’ information table was set up, and flood preparedness materials were shared with the participants. Vice Chair Santos welcomed the 41 prospective applicants with opening remarks. This in-person event featured workshops to help applicants navigate the grant process, opportunities to connect with grants staff, and networking with local organizations. The event received overwhelmingly positive reviews, with 100% of survey participants stating they were satisfied with the workshops and event.
In February 2025, Valley Water’s Grant Program hosted the Standards Grant Open House event.
The CRS Program team set up a flood preparedness informational table and distributed materials to attendees.
Emergency Preparedness Event
On February 1, 2025, CRS hosted a "Get Flood Ready" booth at The Links, Incorporated's “Emergency Preparedness: Safety Now, Peace Later” event at the African American Community Service Agency in San Jos é.
There were approximately 80 attendees.
In February 2025, Valley Water’s CRS Program participated in the Links, Inc. Emergency Preparedness event.
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Valley Water Education Outreach Program
Valley Water’s Education Outreach includes flood awareness messaging in year -round classroom lessons. A dedicated flood-focused lesson is offered from October through April. Valley Water’s role as a flood protection agency is introduced in all lessons so that participants in Education Outreach programs know that flood protection is one of Valley Water’s core objectives in Santa Clara County.
The following are the Education Outreach efforts from October 2024 - April 2025.
Flood-Focused Programs
Education Outreach offers two lessons, and one assembly focused on flood awareness and preparedness: The Three Little Pigs and the Bad Weather Wolf for transitional kindergarten through second grade and Watershed Maps for second and third grades. The Three Little Pigs and the Bad Weather Wolf i s also offered as a school assembly.
The results of the Flood-Focused Programs delivered between October 2024 and April 2025 are as follows:
• 85 flood-focused programs
o (pull data from “program frequency” tab: 3 Pigs lesson, 3 Pigs assembly, Watershed Maps Oct -Apr) • 3,061 students
o (pull data from “program frequency” tab: 3 Pigs lesson, 3 Pigs assembly, Watershed Maps Oct -Apr) • 1 33 educators
o (count based on 3 Pigs lesson, 3 Pigs assembly, watershed maps from across Oct-Apr monthly tabs)
Flood Awareness Messaging
In addition to Flood-Focused Programs, Education Outreach provided additional flood awareness messaging in general classroom presentations, assemblies, libraries, and public events.
The results of the general flood protection messaging between October 2024 and April 2025 are as follows:
• 232 programs with general flood protection messaging
o (pull data from “program frequency” tab: all program types from Oct-Apr) • 7,514 students messaging
o (pull data from “report” tab: “students” tab Oct-Apr) • 324 educators
o (pull data from “report” tab: “teachers” tab Oct-Apr) • 1,060 public youth in Santa Clara County
o (pull data from “report” tab: “public youth” tab Oct-Apr)
Community Events and Engagement
Booth Support at Events
Valley Water staff made a concerted effort to actively participate in community events, including community festivals and emergency preparedness affairs, particularly in communities and neighborhoods in or near flood zones. In FY25 (from September 2024 – May 2025), Valley Water and the communities’ staff hosted 29 booths and distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley Water’s annual FPM. Those events are listed below:
1) Mountain View Art & Wine Festival – 9/7 – 9/8/24
2) Vovinam Viet Vo Dao 33rd Annual Moon Festival – 9/14/24 3) Rotary Club Silicon Valley Fall Festival – 9/14/24
4) City of Campbell State of the City – 9/18/24
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5) County Parks La Fuente Celebration, San Jose, CA – 9/21/24 6) Picnic by the Lake Multicultural Festival and Resource Fair, San Jose, CA – 9/28/24 7) Friends of Steven Creek Trail’s Trailblazer Race – 9/29/24 8) Supervisor Lee’s Day on the Bay, Alviso, CA – 10/5/24 9) City of Saratoga State of the City Address – 10/5/24 10) Santa Clara County Parks 2024 Fall Festival at Martial Cottle Park 10/5/24 11) Pumpkins in the Park, San Jose, CA – 10/12/24
12) South Asian Cultural Association of Sunnyvale’s Diwali Festival – 10/26/24 13) Councilmember Candelas’ Family Fall Festival – 10/26/24 14) ASCE Annual Student Scholarship – 11/14/24
15) Chopsticks Alley Tea Ceremony – 12/6/24
16) Santa Visits Alviso Foundation Drive – 12/7/24
17) VHF Swearing in Ceremony and Celebration for Betty Duong – 1/10/25 18) VAR Lunar New Year Festival 1/25 – 26/25
19) San Jose Chapter of the Links’ Emergency Preparedness Workshop – 2/1/25 20) City of San Jose District 1 Black History Month Flag Raising – 2/7/25 21) CEEF & CUSD Run for Great Schools 5k and Fun Run – 3/29/25 22) AAUW 42nd Wildflower Run 3/30/25
23) Cupertino Earth & Arbor Day – 4/5/25
24) Mt. Pleasant Neighborhood Association Emergency Resource Fair – 4/5/25 25) San Jose Clean Energy’s EV Ride & Drive + EcoHome Expo – 4/12/25 26) Evergreen Valley College EVC Community Day – 4/26/25 27) Morgan Hill Community Earth Day Festival – 4/26/25
28) Berryessa Art Festival – 5/10/25
29) Morgan Hill Mushroom Festival – 5/24 – 5/25/25
Speakers Bureau Program
In FY25 (from June 2024 through June 2025), Valley Water's ‘Let’s Talk Water Speakers Bureau Program’ reached the 11 organizations listed below. All general presentations mention flood protection and the need to ‘Get Flood Ready’ regardless of the county’s drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage (ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral available for all in-person events.
Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water - specific issues and provide updates on projects in their area. The FY25 presentations that included flood preparedness information are listed below.
1) Jul
y 20, 2024 – Cottle to Lean Neighborhood Association, San Jose 2) August 19, 2024 – Rotary Club of Milpitas
3) August 20, 2024 – Civic Club of San Jose
4) August 22, 2024 – Mountain View Senior Center
5) October 9, 2024 – Cupertino Library
6) October 19, 2024 – Los Altos Rotary
7) February 19, 2025 – Cupertino Rotary
8) February 28, 2025 – Valley Water’s Water Works Program (via Zoom) 9) March 3, 2025 – Leadership Morgan Hill
10) March 27, 2025 – Santa Teresa Catholic Church, San Jose 11) April 23, 2025 – Willow Glenn Lions Club, San Jose
V. 2025 SANTA CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS – MONITORING AND EVALUATING THE 2021 PPI
The FY25 Santa Clara County CRS Users Group/PPI Committee meetings were held on March 26, 2025, and May 14, 2025. Attendance by CRS communities was high. Staff from some non-CRS communities, external stakeholders, and other interested parties were also in attendance. Agendas, meeting notes, and attendance sheets for each meeting are included (Attachments 4-8).
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As required by CRS, the objective of the March and May 2025 meetings was to monitor the implementation of the 2021 PPI, determine if the desired outcomes were achieved, and discuss whether any changes to the 2021 PPI were needed to complete this annual evaluation report. The PPI Committee agreed that the 2021 PPI messaging and projects would remain the same for the duration of the 2021 PPI, which sunsets in 2026.
VI. MESSAGING – Other Initiatives
The multi-jurisdictional PPI Committee identified several possible opportunities in the 2021 PPI to expand on existing initiatives and may consider initiating newer ones as follows:
1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills yearly, including PG&E.
2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information.
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas.
4. Expand on outreach to ‘hot spots’/flood-prone areas by hosting on-site or virtual public events.
5. Expand the reach to local homeowners’ associations (HOA)s and apartment associations (i.e., Executive Council of Homeowners [ECHO]).
6. Expand the reach to residents in historically underserved and low-income communities through partnerships with organizations that serve these communities (i.e., Second Harvest Food Bank and others).
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan.
The messages the PPI Committee originally chose are still relevant to Santa Clara County. The committee will continue to increase its efforts to encourage people to prepare personal/family emergency plans and be flood - ready for the duration of the 2021 PPI. The PPI Committee will also continue coordinating efforts with Valley Water’s Education Outreach Program to promote flood preparedness in local schools.
The PPI Committee recommends continuing to use social media for messaging for the duration of the 2021 PPI .
Mobile usage among individuals has increased exponentially over the years, and online platforms are rapidly adjusting to mobile-friendly standards. This provides an excellent opportunity to modernize campaign ad efforts by utilizing social media and digital advertising to increase exposure and reach more residents in Santa Clara County. Furthermore, these modern advertising methods allow for specialized demographic targeting to reach a narrow and defined audience, improving the ability to reach vulnerable populations effectively.
In support of our preparedness messaging, the PPI Committee cont inues to promote the importance of having family emergency plans and kits ready before an emergency/flood event occurs.
The PPI Committee continues to promote the American Red Cross All-Hazard App, which monitors alerts for severe weather, including floods, and the Floodsmart.gov and Ready.gov websites. The communities will distribute American Red Cross Emergency Contact Cards at events throughout the county.
VII. CONCLUSION
Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY25. The 2021 PPI allowed PPI Committee members to mutually decide which flood risk reduction messages are most appropriate for our residents and identify how to deliver these messages effectively. Participating in the 2021 PPI aims to enhance the effectiveness of the flood risk messages to residents, reduce flood risks within Santa Clara County, and earn valuable CRS credit points when identified outreach projects are implemented.
The CRS Users Group/PPI Committee will continue its outreach efforts through FY26. The 2021 PPI will sunset in FY26.
________________________________________________________________________________________ Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025)
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Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA as part of 2024/25 Annual Recertification/5-year Verification Package, as required:
1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
2. Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY25 Outreach Project Accomplishments
3. Valley Water's FY25 Flood Awareness Campaign
4. March 26, 2025, Santa Clara County CRS Users Group Meeting Agenda
5. March 26, 2025, Santa Clara County CRS Users Group Meeting Attendance Sheet
6. March 26, 2025, Santa Clara County CRS Users Group Meeting Notes
7. May 14, 2025, Santa Clara County CRS Users Group Meeting Agenda
8. May 14, 2025, Santa Clara County CRS Users Group Meeting Attendance Sheet
9. May 14, 2025, Santa Clara County CRS Users Group Meeting Notes
ATTACHMENT 1
Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee Community Local Government
Representative and Alternates External Stakeholders
County of Santa
Clara
Chris Freitas, Sr. Civil Engineer
Neville R. Pereira, PE, Development Services Manager,
Department of Planning and Development, Floodplain
Manager
Marsha Hovey, CADRE Board Chair
Cupertino Chad Mosley, Assistant Public Works Director/City Engineer, Public Works Department, Floodplain
Manager
Jennifer Chu, Senior Civil Engineer
Public Works Department
Jim Oberhofer, Emergency Coordinator
Cupertino ARES/RACES
Gilroy Gary Heap, City Engineer
Public Works Department
Jorge Duran, Senior Civil Engineer, Floodplain Manager
Public Works Department
Merna Leal, City of Gilroy resident
Los Altos Steven Golden, Senior Planner, Floodplain Manager Andrea Trese, Associate Civil Engineer
Christopher Wilson, Operations Manager,
Los Altos Suburban District, California Water
Company
Los Altos Hill Carl Cahill, City Manager, Floodplain Manager Nichol Bowersox, Public Works Director/
City Engineer
Christine Hoffmann, Assistant Engineer (DPW)
Phil Witt, General Manager Purissima Hills
Water District
Los Gatos WooJae Kim, P.E, Town Engineer
Parks and Public Works, Floodplain Manager
Annamaria Swardenski, Swardenski
Consulting
Milpitas Steven Erickson, City Engineer/Engineering Director, Floodplain Manager
Kan Xu, Principal Civil Engineer,
Engineering Land Development Section
Brian Petrovic, Associate Civil Engineer
Engineering Land Development Section
Elizabeth Koo, Administrative Analyst, Engineering Land Development Section
Warren Wettenstein, Chairman of the
Economic Development & Trade
Commission and President of the Milpitas
Chamber
Morgan Hill Maria Angeles, Senior Civil Engineer, Floodplain Manager, CFM
Charlie Ha, Supervising Civil Engineer
Engineering & Utilities Department
Swanee Edwards, City of Morgan Hill
resident
Mountain View Renee Gunn, Senior Civil Engineer, Public Works Department
Gabrielle Abdon, Assistant Engineer, CFM
Kevin Conant, PG&E
Palo Alto Rajeev Hada, Project Engineer, CFM
Public Works Department, Engineering Services Division, Floodplain Manager
Dan Melick, CERT Volunteer
City of Palo Alto resident
San Jose Arlene Lew, Principal Engineering Technician
Vivian Tom, Senior Transportation Specialist
Department of Public Works Development Services
Division
Shari Carlet, City of San Jose resident,
certified Floodplain Manager
Santa Clara Evelyn Liang, Senior Civil Engineer
Falguni Amin, Principal Engineer
Public Works – Engineering
Kevin Moore, Retired City Council member
Saratoga David Dorcich, PE, QSP/D, Associate Civil Engineer, Community Development Department, Floodplain
Manager
Rebecca Gallardo, Real Estate Agent for
Intero, a Berkshire Hathaway Affiliate,
servicing all areas of the Bay Area
Sunnyvale Tamara Davis, Senior Management Analyst Jeff Holzman, Director, Real Estate District Development Google
Agnes Veith, City of Sunnyvale resident
Valley Water Trisha Howard, Program Administrator
Paola Giles, Public Information Representative III
Sherilyn Tran, Office of Civic Engagement Unit Manager
Nikki Rowe, American Red Cross
Note: Since the development of the 2021 PPI t here may have been changes to a community’s 2021 PPI Committee members (either the local government representatives and/or the external stakeholders). Those member changes are noted on the meeting attendance sheets.
1 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Community At Large
(CAL)
- Multilingual
Communities
- Groups with Special
Evacuation Needs
- New Residents,
Visitors and Tourists
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager
before you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in
creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Educate our community on flood
protection and preparedness measures
(VW OP #01) Multi-language Countywide Mailer
(CWM) to every postal address in Santa Clara
County (Topics 1-5 and 7, 8)
Valley Water
Communications
Each late
October or
November
All Santa Clara
County CRS
Communities
Effective the FY25 flood season (starting in October
2024), Valley Water no longer produces a
Countywide Mailer (CWM) that promotes flood
messaging. On 1/14/25, during Valley Water’s CRS 5-
year cycle visit, we informed our ISO CRS Specialist,
Marlene Jacobs, of this change. We explained that in
place of the CWM, Valley Water now sends out the
following two additional targeted mailers to residents
and businesses in the FEMA-designated Special Flood
Hazard Area (SFHA). Hard and soft copies are
provided to all Santa Clara County cities and the
county.
Flood Tips Postcard includes all 9 PPI Topic Messages:
https://s3.us-west-
1.amazonaws.com/valleywater.org.us-west-1/s3fs-
public/VW-Flood%20Postcard-Vertical-bleed-CMYK-
Outlined-Final.pdf
Flood Trifold includes 5 PPI Topic Messages:
https://online.flipbuilder.com/tkap/vbsr/
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(VW OP #02) Distributes a soft copy of our Flood
Safety Tips brochure for all SCC CRS communities’
use (print hard copies to distribute at events
and/or post of flood preparedness webpages)
(Topics 1-9)
Valley Water
Communications
Annually,
November/
December
All Santa Clara
County CRS
Communities
In January 2025, Valley Water mailed out the trifold
guide titled “You Live in a Flood Zone: Beware, Be
Ready, Be Flood Safe.” This multilingual resource
outlines actions residents can take to protect their
lives and property before, during, and after a flood.
Additionally, it includes a QR code that directs
readers to valleywater.org/floodready for more tips
and tools on flood preparedness. Link to Trifold
In mid-October 2024, Valley Water released the 'Be
Flood Safe' Social Media Toolkit for the 2024-2025
Flood Awareness Outreach Partner
(https://conta.cc/3AwdoXS). This toolkit was made
1 Message Topics: Outreach Projects (OP): Topic 1 – Know your flood hazard; Topic 2 – Insure your property for your flood hazard; Topic 3 – Protect people from the flood hazard; Topic 4 – Protect your property from the hazard; Topic 5 – Build responsibly; Topic 6 – Protect natural floodplain functions; Topic 7 – Develop a Family Emergency Plan; Topic 8 – Download disaster Apps; Topic 9 – Understand shallow flooding risks – “Don’t drive through standing water.” Flood Response Preparations (FRP): What to Do Before, During and After a Flood/Storm 2 Each May, all deliverables need to be reported to Valley Water for tracking purposes. 3 A stakeholder can be any agency, organization, or person (other than the community itself) that supports the message. Stakeholders can be: an insurance company that publishes a brochures on flood insurance, even if it is set out at City Hall; a local newspaper that publishes a flood or hurricane season supplement each year; FEMA, if, for example, a FEMA brochure is used as an informational material; schools that implement outreach activities; a local newspaper; a neighborhood or civic association that sponsors and hosts a presentation by a community employee; a utility company that includes pertinent articles in its monthly bills; or presentations made by state or FEMA staff at a Risk Map meeting.
ATTACHMENT 2
2 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
available for download to all partnering agencies,
including CRS communities. It featured digital and
social media banners and animations highlighting key
calls to action: know your risk, sign up for emergency
alerts, and find sandbags. Additionally, the toolkit
included multilingual graphics showcasing essential
tips and provided an option to request co-branded
bill inserts and postcards.
The toolkit includes the following items which
contained messages for all nine flood awareness tips
(PPI CRS message topics) for all Santa Clara County
communities to use:
● Be Flood Safe
● Know your floopd risk
● Sign up for emergency alerts
● Get free sandbags
● Flood zone cards and banners
● Multilingual Flood Ready tips
Cupertino distributes copies of Valley Water’s Flood
Safety Tips at various fairs/events (i.e., Earth Day
Festival) and provides additional copies for the public on display at City Hall. Cupertino also has a direct link to Valley Water’s annual mailer and Flood Ready
webpage on the City’s “Floodplain Management”
webpage.
Los Altos distributes brochures available at City Hall, library, and community center. They are also
distributed at community events (emergency
training, wine stroll, etc.).
Morgan Hill hosted ‘National Night Out’ on
August 6, 2024. Flood preparedness information (red
‘Get Flood Ready’ tote bags which includes an
emergency supply list) was distributed. Valley Water’s
flood safety brochures were also available at City
Hall.
Mountain View promotes and distributes Valley
Water’s Flood Safety Tips and emergency kits at fairs
(i.e., Earth Day Celebration, Community Summer
Kick-Off Event). Valley Water’s flood safety brochures
are available at city hall.
Palo Alto promotes and distributes Valley Water’s
Flood Safety Tip and emergency kits at fairs (i.e.,
ATTACHMENT 2
3 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Earth Day Festival) and provides as an informational
item on Utility Inserts sent every year. Valley Water’s flood safety brochures are available at city hall.
The City of Santa Clara has hard copy brochures
available at city hall and central library. They are
distributed at the yearly art & wine festivals as well.
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(CUP OP #03) Flood notice in the local newsletter,
“The Cupertino Scene” (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino changed the frequency of the local
newsletter from monthly to quarterly. Therefore, the
annual flood preparation article was published in the
September 2024 issue of “The Cupertino Scene”.
(LA OP #04) Two (2) newspapers ads, in the Los
Altos Town Crier (Topics 1-5)
City of Los Altos Each fall N/A Los Altos published two newspaper ads titled “Assess Your Flood Risk and Flood Insurance Availability” on
10/16/24 and on 10/23/24 in the Los Altos Town
Crier.
(LAH OP #05) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out town-
wide and is also available online on the town’s
website (Topics TBD during cycle visit)
Town of Los Altos
Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(LAH OP #06) The town distributes various flood
preparedness and safety materials at events,
including Valley Water’s annual floodplain mailer
and promotional items (e.g., emergency starter
kits, Get Flood Ready Emergency Supply Checklist
tote bags, etc.), FEMA flood insurance information,
ReadySCC, and American Red Cross Flood apps,
AlertSCC, sandbag guidelines, flood protection
project-specific notices, FEMA NFIP materials, and
preparedness activity/coloring books, etc.) to the
public
Town of Los Altos
Hills
Annually,
spring and
late summer
N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(MIL OP #07) “Flood Public Advisory” brochure to
the community at large (Topics 1-6)
City of Milpitas Each
December to
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2025, and will be sent out within
the fiscal year going forward. This was sent out in
four languages (English, Vietnamese, Spanish, and
Chinese).
(MH OP #08) Sends a citywide “Flood Report”
brochure (Topics 1-9)
City of Morgan Hill Annually,
close to or
during the
start of the
rainy season
N/A The City of Morgan Hill mailed out citywide the “2025 Flood Report” in April 2025.
ATTACHMENT 2
4 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(MV OP #09) Sends “The View” citywide
newsletter, Winter version, includes information on
flood risk, flood safety, and the importance of
buying flood insurance (Topics 1-9)
City of Mountain
View
Fall
newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter
2024 with information on flood risk, flood safety, and
the importance of buying flood insurance (Topics 1-9)
(MV OP #10) Mails a utility bill insert to all resident and businesses that contains information on flood
risk, flood safety, and the importance of buying
flood insurance (Topics 9)
City of Mountain
View
Between July
- September
N/A Mountain View sent out Valley Water’s Get Flood
Ready flier as a utility billing insert to every City utility customer in Winter 2024/2025.
(PA OP #11) Sends the “Are You Ready for Winter
Storms?’ flier (aka utilities insert) to all residents
and businesses in the City, along with their utility
bills (Topics 1-9)
City of Palo Alto Each Fall N/A Palo Alto sent “Are You Ready for Winter Storms?” fliers to all residents and businesses along with their utility bills in September 2024. The social media ad
campaign (i.e. Facebook, Instagram, Nextdoor) was
also included in the utility bills that went out in
September 2024.
(PA OP #12) Sends out utility announcement,
“Anytime it can rain, it can flood. Don’t get caught
off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent a utility announcement as an
informational announcement on utility bills went out
in December 2024. Effective FY23, the City’s Public
Works Department shifted from the March/April time
frame of this announcement, to December each year.
(PA OP #13) The city distributes various flood
preparedness and safety documents, including
FEMA NFIP materials for public/policyholders
City of Palo Alto Year Round N/A Palo Alto distributed flood preparedness documents, including the emergency starters kit, during Earth
Day Event on 4/27/25 and MSC Open House on
7/27/2024 and also makes informational materials
available in our HQ lobby.
(SC OP #14) Mails out a citywide newsletter for
residents and businesses called “Inside Santa Clara”
(Topics 1-9)
City of Santa Clara Each fall N/A Santa Clara: The latest Inside Santa Clara issue was sent out in the biannual newsletter, with the flood
information provided in the Fall/Winter 2024 Edition
Educate our community on flood
protection and preparedness measures
Increase in ‘hits’ on Valley Water and
communities Flood Protection Resources
webpage
______________________
These website projects are credited under
Activity 350 – Flood Protection
Information, element c). Flood protection
website (WEB),
not credited under Activity 330
Note: To receive any WEB credit, the
community’s website must meet the
following criteria:
(VW OP #15) Flood Ready webpage: Flood & Safety,
Flood Protection Resources, includes floodplain and
countywide mailers
https://www.valleywater.org/bfloodready
Valley Water Year Round All Santa Clara
County CRS
Communities
Valley Water continues to maintain/update our Flood
Ready landing page to ensure content is relevant and
current and that there are no broken links.
At the March and May 2025 CRS Users Group/PPI
Committee Meetings, CRS communities were
reminded to review/update their respective flood
protection resources landing pages.
At the 5/14/25 CRS Users Group/PPI Committee
Meeting (agenda item 4), there was discussion
regarding Valley Water’s webpage redesign, including
updates to our Flood Ready landing page.
Megan Azralon (Valley Water, Public Information
Representative) provided an update on the Valley
Water website redesign, highlighting upcoming
ATTACHMENT 2
5 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
The community must check the website’s
links at least monthly, and fix those that
are no longer accurate. At least annually,
the community must review the content to
ensure that it is still current and pertinent
improvements to make flood and emergency
information easier to find. She shared a preview of
the new homepage layout. Key features include a
reorganized menu, customizable highlight sections,
quick links, an interactive map for sandbag locations
and flood alerts, and integration of campaign visuals.
The updated design will improve accessibility and
user experience, with full language translation
support. Feedback on layout and content is welcome.
Our Flood Ready landing page includes all mailers
resulting from the FY25 Flood Awareness Campaign.
www.valleywater.org/FloodReady
Cupertino’s “Floodplain Management” webpage has
a link that redirects to Valley Water’s Flood Ready
landing page.
Gilroy’s “Flood Management” and “Emergency
Preparedness” web pages link to Valley Water’s Flood
ready landing page.
Los Altos’ “Floodplain Management Information”
web page links to Valley Water’s Flood Ready web
page.
Morgan Hill’s “Floodplain Management” landing page
redirects to Valley Water’s Flood Ready landing page.
Mountain View’s “Flood Protection and Insurance
Information” webpage links to Valley Water’s Flood
Ready web page.
Palo Alto’s “Flood Information and Winter Storm
Preparedness” webpage redirects to Valley Water’s
Flood Ready landing page.
City of Santa Clara’s “Flood Protection Information”
web page redirected to Valley Water’s Flood Ready
page.
All Santa Clara County communities flood protection
resource landing pages redirect to Valley Water’s
Flood Ready landing page.
ATTACHMENT 2
6 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(ALL OP #16) All communities’ website flood
protection resources webpage includes language
that contains the three additional PPI priority
messages noted below:
7. Develop an emergency plan
8. Download disaster apps
9. Understand shallow flooding risks––
don’t drive through standing water
(Above-noted numbering are listed in order of the
2021 PPI).
All Santa Clara
County
Communities
Year Round N/A Valley Water’s flood protection resources landing page includes the top 6 CRS priority topic messages,
as well as the 3 additional messages identified in the
2021 PPI (page 45). Reminders to verify that the
required language/links were on all community's
websites were discussed at both the 3/26/24 and
5/29/24 CRS Users Group/PPI Meetings.
Cupertino’s “Floodplain Management” webpage has
a link to Valley Water’s annual mailer which includes
the CRS 9 topics.
Gilroy’s “Emergency Preparedness”' webpage
redirects to Valley Water’s Flood Ready landing page,
‘9 Essential Tips to Get Flood Ready.’ Our Emergency
Preparedness page also includes topics 7, 8, and 9.
Morgan Hill’s “Flood Information, Floodplain
Management” webpage currently includes a link to
the “2025 Flood Report” that includes the CRS 9
topics.
Mountain View’s “Flood Protection and Insurance
Information” webpage has a link to Valley Water’s
annual mailer which includes the CRS 9 topics.
Palo Alto’s utility insert includes all three additional PPI priority messages, and the Flood Information and
Winter Storm Preparedness website has a link to the
utility insert which shows the three additional PPI.
City of Santa Clara’s “Flood Protection Information”
web page includes resources for preparedness.
(SCC OP #17) Hosts a “Storm and Flood Information
and Resources” webpage available for all residents
in the county, includes re-directing to
www.floodsmart.gov
https://www.sccgov.org/sites/opa/Pages/storm.as
px
Santa Clara County
Office of Public
Affairs
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(SCC OP #18) Hosts a “Flood Safety Information”
webpage, includes re-directing to
www.valleywater.org/floodready
https://cpd.sccgov.org/flood-safety-information
Santa Clara County
Consumer
Protection Division
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(SCC OP #19) Hosts a “Be a Prepared Community
Member” webpage that includes emergency
preparedness information
Santa Clara County
Office of Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
ATTACHMENT 2
7 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
https://emergencymanagement.sccgov.org/be-
prepared-community-member
(SCC OP #20) Hosts a “People with Access and
Functional Needs (AFN)” webpage
https://emergencymanagement.sccgov.org/people
-access-and-functional-needs-afn
Santa Clara County
Office of Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
(CUP OP#21) Hosts a “Citizen Preparedness”
webpage that includes emergency preparedness
information, includes re-directing to Valley Water’s
www.valleywater.org/floodready webpage
https://www.cupertino.org/residents/community-
services-programs/emergency-services/citizen-
preparedness
City of Cupertino
Office of Emergency
Services
Year Round N/A Cupertino has archived the “Citizen Preparedness” webpage and created a new “Floodplain
Management” webpage:
https://www.cupertino.gov/Your-
City/Departments/Public-Works/Permitting-
Development-Services/Floodplain-Management
(GIL OP #22) The city hosts an “Emergency
Preparedness” webpage Emergency Preparedness
| Gilroy, CA - Official Website (cityofgilroy.org)
(listed in Appendix B)
City of Gilroy
Fire Department
Year Round N/A Gilroy continues to maintain an “Emergency Preparedness” webpage, including a link that
redirects to Valley Water’s Flood Ready landing page,
the National Weather Service webpage, Ready.gov,
FloodSmart.gov, and the City’s Flood Management
webpage. The Emergency Preparedness webpage is
reviewed once a month and updated as needed.
(LA OP #23) The city’s Public Works Department
hosts a ‘Flood Zone Information’ webpage on its
website (listed in Appendix B)
https://www.losaltosca.gov/publicworks/page/floo
d-zone-information
City of Los Altos
Public Works
Department
Year Round N/A Los Altos’ webpage is updated as needed. The webpage URL is:
https://www.losaltosca.gov/publicworks/page/flood
plain-management-information
(LAH OP #24) The town hosts a “Flood Information”
webpage on the town’s website. This webpage
includes information on the PPI nine topics,
including a supporting message. The webpage
redirects to the following key resource websites:
www.valleywater.org/floodready,
www.floodsmart.org, www.ready.gov, and
www.weather.gov
Town of Los Altos
Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community
(LG OP #25) The town’s website encourages
residents and businesses to purchase flood
insurance and redirects visitors to
www.floodsmart.gov
Town of Los Gatos Year Round N/A Town of Los Gatos: No update available - non-CRS participating community
ATTACHMENT 2
8 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(MIL OP #26) The city’s’ website has a “Flood
Information” webpage that contains information
on several of the PPI message topics; the webpage
also redirects to Valley Water, FEMA, NOAA,
www.floodsmart.gov, www.Ready.gov, and USGS
webpages
The city’s website also has a “Important Flood
Hazard Information” webpage that contains
information on several of the PPI message topics;
the webpage also redirects to Valley Water, FEMA,
NOAA, www.floodsmart.gov (listed in Appendix B)
https://www.ci.milpitas.ca.gov/milpitas/departmen
ts/engineering/flood-information/
City of Milpitas
Engineering
Department
Year Round N/A Milpitas: On-going.
Link: https://www.milpitas.gov/280/Flood-
Information
(MH OP #27) The city’s website has a “Flood
Information, Floodplain Management” webpage
that contains city’s flooding information which
redirects to their Floodplain Management page and
includes a link to the city’s latest annual “Flood
Report.” The webpage redirects Valley Water’s
flood ready webpage and also contains FEMA flood
information http://www.morgan-
hill.ca.gov/747/Flood-Information
Floodplain Management | City of Morgan Hill, CA -
Official Website
City of Morgan Hill
Engineering Land
Development
Year Round N/A Morgan Hill’s “Flood Information, Floodplain Management” webpage includes a link to the “2025
Flood Report” brochure which was mailed out
citywide in April 2025.
(MH OP #28) The city’s website has an “Emergency
Preparedness’ webpage (listed in Appendix B)
http://www.morgan-hill.ca.gov/133/Emergency-
Preparedness
City of Morgan Hill
Police Department
Year Round N/A Morgan Hill continues to maintain its “Emergency Preparedness” landing page.
The Emergency Preparedness landing page promotes
“Do 1 Thing”, a 12-month program with a goal of
assisting the community to be better prepared for
emergencies and disasters. This information was also
included in the “Weekly 411” on 1/10/2025,
2/14/2025, 2/21/2025, 2/28/2025, and 3/7/2025.
(MV OP #29) Hosts a “Flood Protection and
Insurance Information” webpage on its website
(listed in Appendix B)
www.mountainview.gov/depts/pw/flood_protectio
n.asp
City of Mountain
View Public Works
Department
Year Round N/A City of Mountain View’s “Flood Protection and Insurance Information” web page includes resources
for preparedness and links to Valley Water’s
Floodplain Mailer.
(PA OP #30) Hosts a “Floodplain Management”
webpage (listed in Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/sto
rmwater/floodzones.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Floodplain Management” webpage that has all relevant
information regarding flood plain management
topics.
(PA OP #31) Hosts a “Flood Safety Tips” webpage
www.cityofpaloalto.org/storms; flood_safe_11-
16.cdr (cityofpaloalto.org)
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Flood Information and Winter Storm Preparedness Webpage” which has
ATTACHMENT 2
9 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
links to the “Flood Safety Tips” flier under ‘Before the Storm Additional Information.’
(PA OP #32) Hosts a ‘Creek Monitor’ webpage
(listed in Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/cre
ek_monitor/default.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the real time creek monitor webpage that warns residents of imminent
danger of flooding.
(PA OP #33) Hosts a “Flood Information and Winter
Storm Preparedness” web page which contains
useful information for flood readiness (listed in
Appendix B)
https://www.cityofpaloalto.org/services/public_saf
ety/flood_information_winter_storms/default.asp
City of Palo Alto
Office of Emergency
Services
Year Round N/A Palo Alto continues to host the “Flood Information and Winter Storm preparedness” website has useful
information on flood preparedness for before storm,
during storm and after storm.
(SJ OP #34) The city’s webpages includes a “Flood
Hazard Zones” webpage which includes
information of flood preparedness
https://www.sanjoseca.gov/your-
government/departments/public-
works/development-services/floodplain-
management
City of San Jose
Public Works,
Development
Services
Year Round N/A San Jose: Website includes flood zone and flood smart information. Updated link:
https://www.sanjoseca.gov/your-
government/departments-offices/public-
works/development-services/flood-hazard-zone
(SC OP #35) The city’s “Flood Protection
Information” webpage contains valuable
information on flood related topics
https://www.santaclaraca.gov/our-
city/departments-g-z/public-
works/engineering/flood-protection (also listed in
Appendix B)
City of Santa Clara Year Round N/A Santa Clara: Website is updated and maintains flood topic information
(SAR OP #36) The city’s website encourages
residents/businesses to purchase flood insurance
and redirects visitors to www.floodsmart.gov
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SAR OP #37) The city has a “Staying Safe, Winter
Storms” webpage. They have also linked the city’s
Winter Storms webpage to Valley Water’s Flood
Ready webpage
https://www.saratoga.ca.us/218/Winter-Storms
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SUN OP #38) The city has a “Flood Protection”
webpage Sunnyvale, CA - Flood Protection (listed
in Appendix B)
City of Sunnyvale Year Round N/A Sunnyvale: The City continues to maintain its flood protection website.
ATTACHMENT 2
10 Topics 1-9 and supporting messages
Flood Awareness Media Campaign, including social media
Educate our community on flood
protection and preparedness measures
(VW OP #39) Conducts a flood awareness media
campaign, reaching the community at large,
including our multilingual community. Many of the
Santa Clara County CRS Communities recognize
Valley Water’s Flood Awareness Campaign and link
it on their community’s flood information web page
and redirect to Valley Water’s Flood Ready
webpage (Topics 1-9)
Campaign features social media videos and
postings on various platforms
(i.e., Facebook, Twitter, Instagram, Nextdoor, etc.),
digital banners, newspaper advertorials, radio ads,
billboards, utility bill inserts for communities to
use, communities redirect to
ValleyWater.org/FloodReady and
television/mobile ads targeting residents who live
in flood-prone areas and multilingual ethnic
communities
Valley Water
Communications
Annually, for
the duration
of the rainy
season,
typically from
November to
April
All Santa Clara
County CRS
Communities
Valley Water's FY25 Flood Awareness Campaign
centered around the theme, "You Live in a
Flood Zone: Beware. Be Ready. Be Flood Safe."
The outreach utilized digital geo-targeting
technologies to effectively reach businesses and
residents within the flood zone. The primary
goals of the campaign were to raise awareness
about flood risks, encourage residents to sign
up for emergency alerts, and inform them on
how to obtain sandbags. Additionally, the
campaign highlighted our Surface Water Data
Portal, where residents can access the latest
information regarding local creek and reservoir
levels.
To enhance Valley Water’s community outreach
efforts, an educational paid advertising
campaign was implemented. Polling results
from the previous winter campaign informed
this advertising initiative, allowing us to better
understand our target audiences and their
levels of awareness.
The Flood Awareness Campaign ran for six
months, from October 2024 to March 2025, at a
total cost of $389,340. This campaign combined
outdoor and digital geo-targeted advertising,
supplemented by three direct multilingual
mailings sent to approximately 49,555 homes
and businesses located in or near high-risk flood
areas, as designated by the FEMA Special Flood
Hazard Area (SFHA).
See Attachment 3 of the FY25 Annual
Evaluation Report for flood awareness
campaign and post campaign survey details.
Los Altos included an insert provided by Valley
Water to all residents and businesses via a
refuse collection bill insert in November 2022
(non-residential) and January 2023 (residential).
Morgan Hill’s flood preparedness outreach
efforts for FY25 are listed below:
● August 6, 2024 - Hosted ‘National Night
Out.’ Flood preparedness information (red
‘Get Flood Ready’ tote bags which include
an emergency supply list) and emergency
starter kits were distributed to the public.
● October 18, 2024 - Announced California
Flood Preparedness Week (October 19 to
26, 2024) and included links to City and
ATTACHMENT 2
11 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
State flood preparedness information in its
Weekly 411.
● November 29, 2024 - Included link to
Valley Water and Flood-Ready information
in its Weekly 411.
● December 20, 2024 - Included AlertSCC link
in its Weekly 411.
● January 2025, February 2025, and March
2025 - Included in its Weekly 411 a
reminder about the City’s “Ready
Together” Emergency Preparedness Series
that was presented to the public by the
City’s Office of Emergency Services
Coordinator and was held at Morgan Hill
Library.
● April 26, 2025 - Hosted Community Earth
Day Festival. Flood preparedness
information (red ‘Get Flood Ready’ tote
bags which include an emergency supply
list), emergency starter kits, and first aid
kits were distributed to the public. A copy
of the 2025 Flood Report was also posted
for public information.
● May 2, 2025 - Included a link to the 2025
Flood Report in its Weekly 411.
All Santa Clara County communities support
and promote Valley Water’s outreach projects.
ATTACHMENT 2
12 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #40) As part of the flood awareness
campaign, a ‘Get Flood Ready, Social Media and
Web Resources Guide’ is provided to all
cities/county in Santa Clara County for their use as
part of their outreach efforts
Valley Water Upon the
completion of
the annual
FPM
All Santa Clara
County CRS
Communities
In mid-October 2024, Valley Water released the 'Be
Flood Safe' Social Media Toolkit for the 2024-2025
Flood Awareness Outreach Partner
(https://conta.cc/3AwdoXS). This toolkit was made
available for download to all partnering agencies,
including CRS communities. It featured digital and
social media banners and animations highlighting key
calls to action: know your risk, sign up for emergency
alerts, and find sandbags. Additionally, the toolkit
included multilingual graphics showcasing essential
tips and provided an option to request co-branded
bill inserts and postcards.
See Attachment 3 of the FY25 Annual Evaluation
Report for flood awareness campaign and post
campaign survey details.
Los Altos has included links to the flood awareness
campaign web resources in electronic newsletters
during the 2022/2023 flood season and on the city’s
website.
Morgan Hill’s Public Information utilizes Valley
Water’s Get Flood Ready social media and resources
as they deem applicable on any given period.
Mountain View’s “Flood Protection and Insurance
Information” webpage has links to Valley Water’s Get
Flood Ready webpage.
Palo Alto has Valley Water’s Flood Awareness
Campaign linked on the City’s Flood Information and
Winter Storm Preparedness website.
Santa Clara has Valley Water’s Flood Awareness
Campaign linked on the City’s Public Works,
Engineering, Flood Protection Information landing
page on their website.
All Santa Clara County communities flood protection
resource landing pages redirect to Valley Water’s
Flood Ready landing page.
(SCC OP #41) Shares Valley Water’s digital social
media resource links during the flood season. The
“Floods Follow Fires. Are you Ready?” and “Got
Sandbags” messages redirect to Valley Water’s
website. Messages are used on social media, short
Santa Clara County
Office of Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community
ATTACHMENT 2
13 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
form newsletter, short form email, web, and
Nextdoor
(CUP OP #42) Recognizes the robust social media
campaign led by Valley Water and has linked the
city’s main flood preparation webpage to Valley
Water’s Flood Ready webpage
City of Cupertino Year Round N/A Cupertino continues to maintain the “Floodplain Management” webpage, including a link that
redirects to Valley Water’s Flood Ready webpage.
(GIL OP #43) The city recognizes Valley Water’s
Flood Awareness Campaign and has linked the
city’s main flood webpage to Valley Water’s Flood
Ready webpage
City of Gilroy Year Round N/A Gilroy: The “Emergency Preparedness” and Public Works “Flood Management” webpage both link to
Valley Water’s Flood Ready webpage.
(LAH OP #44) The town recognizes Valley Water’s
Flood Awareness Campaign and has linked the
town’s main flood webpage to Valley Water’s Flood
Ready webpage
Town of Los Altos
Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community
(LG OP #45) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the Town’s
main flood webpage to Valley Water’s Flood Ready
webpage
Town of Los Gatos Year Round N/A Town of Los Gatos: No update available - non-CRS participating community
(MV OP #46) The city does a social media
notification about storm preparation for winter
storms ahead of time. The notification directs
residents to their “Flood Protection and Insurance
Information” webpage. The city has also linked the
city’s webpage to Valley Water’s Flood Ready
webpage
City of Mountain
View
Year Round N/A Mountain View shared several social media posts before, during and after the major rain events during
the winter. Posts included information on
preparation, forecasts for rain events and real time
updates on current flooding.
(SC FRP #47) City publishes social media posts, on
Facebook, Twitter, and other platforms, focused on
safety.
The city has prepared a pre-flood plan (FRP) for
public information projects that will be
implemented before, during, and after a
storm/flood, as well as identifying who is
responsible for posting these messages, what type
of events they apply to, what social media
platforms to post to and how often
City of Santa Clara
Office of Emergency
Services
During the
storm season
N/A Santa Clara: Information was posted on social media for flood awareness week led by City Streets Division.
(SJ OP #48) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready
webpage. Keeps Valley Water’s floodplain mailer
static location at City Hall for residents to pick-up
and is also distributed at various events throughout
the year
City of San Jose Year Round N/A San Jose places Valley Water’s FPM at City Hall and their website redirects to Valley Water’s Flood Ready
webpage. The City recognizes and supports Valley
Water’s Flood Awareness Campaign.
(SAR OP #49) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready
webpage
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
ATTACHMENT 2
14 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SAR OP #50) The city does a social media
notification about storm preparation for winter
storms ahead of time
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community
(SUN OP #51) The city actively posts flood safety
and preparedness messaging through social media
platforms (i.e., Facebook and Twitter)
City of Sunnyvale
Environmental
Services
During the
rainy season
(October –
March)
N/A Sunnyvale: City staff posted information to Facebook regarding keeping the storm drain clear to prevent
clogging.
Topics 1-9 and supporting messages
Community Events – Distribute flood preparedness
materials to the community
Educate our community on flood
protection and preparedness measures
Increase in ‘hits’ on Valley Water and
cities Flood Protection Resources pages
and improve Valley Water’s Flood
Campaign results
Residents less stress during emergencies
and better prepared before a flood event
(VW OP #52) Copies of Valley Water’s
multilanguage floodplain mailer is made available
to all Santa Clara County CRS Communities to
disseminate at various events, including keeping
the mailer static in lobby areas for visitors to pick-
up. Valley Water attends various communities’
events/fairs throughout the county and
disseminates flood readiness materials, including
various FEMA flood-related publications and Valley
Water flood ready materials (Topics 1– 9)
Valley Water Annually,
September -
May
All Santa Clara
County CRS
Communities
The below table reflects the quantities
requested/sent by/to the agencies. Copies of Valley
Water’s FPM were delivered in early January 2025.
Community Floodplain
Mailer
City of Cambell 25
City of Cupertino 50
City of Gilroy 25
City of Los Altos 50
Town of Los Altos Hills 25
Town of Los Gatos 25
City of Milpitas 50
City of Monte Sereno 25
City of Morgan Hill 150
City of Mountain View 25
City of Palo Alto 100
City of San Jose 50
City of Santa Clara 25
County of Santa Clara 25
City of Saratoga 25
City of Sunnyvale 25
Valley Water CRS Program 150
The FPM is posted on our website
https://online.flipbuilder.com/tkap/fbzo/
Cupertino distributes copies of Valley Water’s
Floodplain Mailer at various fairs/events and provides
additional copies for the public on display at City Hall.
Los Altos distributes copies of the Valley Water’s
Floodplain Mailer and postcards at City Hall and
Community Center buildings.
Mountain View distributes copies of Valley Water’s
Floodplain Mailer and postcards at City Hall and
during tabling events such as Earth Day.
Palo Alto distributes Valley Water’s multi-language
floodplain mailer during fairs during Earth Day event
and Palo Alto’s Open House every year.
Santa Clara: Fliers and additional information are
currently at city hall and public library.
ATTACHMENT 2
15 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(CUP OP #53) Distributes flood readiness outreach
materials at various events/ facilities
City of Cupertino Year Round,
as needed
N/A Cupertino distributes copies of Valley Water’s
Floodplain Mailer and other promotional items
provided by Valley Water at various fairs/events and
provides additional copies of the mailer for the public on display at City Hall.
(GIL OP #54) Participates in two fair/events: Gilroy
Garlic Festival (GF) and city’s Public Works Week
Community Open House (PWWCOH)
City of Gilroy End of July
(GF)
Typically, in
May
(PWWCOH)
N/A Gilroy: There was no Garlic Festival (due to the
shooting at this festival in July 2019, the City has
postponed this event indefinitely), so no materials
were distributed at this event. However, on August,
2024, the City hosted National Night Out where flood
readiness materials were distributed.
Materials were also distributed during the PWWCOH
on May 22, 2025.
(LAH OP #55) Hosts two events - Earth Day (ED) and
the Town Picnic (TP)
Town of Los Altos
Hills
Annually,
Spring (ED)
and late
Summer (TP)
N/A Town of Los Altos Hills: No update available - non-CRS participating community
(MIL OP #56) Distributes FEMA flood-related
publications at various events
City of Milpitas Year Round N/A Milpitas: Ongoing. Distributed flood ready kits and information on “Earth Day” which was on
April 12, 2025.
(MV OP #57) The city participates Mountain View
Art & Wine Festival (MVA&WF) and Thursday Night
Live (TNL) and distributes flood preparedness
information
City of Mountain
View
Each
September
(MVA&WF)
Months of
June/July
(TNL)
Valley Water Mountain View attends various events such as Earth Day and Public Works Week and distributes flood
readiness fliers and handouts during these events.
(PA OP #58) Staff hosts a flood readiness table at
city’s annual Earth Day (ED) event and at the city
Municipal Corporation Open House (MCOH). Upon
request, the city also participates in other fairs and
promotes flood readiness, including Creekwise
mailer/brochure
City of Palo Alto Each April
(ED) and July
(MCOH)
Can vary
depending on
requests made to
City to support
fairs
Palo Alto hosted a flood readiness table at the Earth
Day Event on 4/27/25 and hosted a table at the City
Municipal Corporation Open House on
7/27/24(FY25).
(SJ OP #59) Staff hosts and participates in the
‘Building Permits and Home Safety Open House.’
The city’s also hosts ‘Pumpkins in the Park’ event
which Valley Water staff participates in and
promotes flood preparedness
City of San Jose Each May and
October
Valley Water San Jose hosts the annual Building and Home Safety Open House. This year’s open house was held on
5/22/25. The City also hosted “Pumpkins in the Park”
on 10/12/24. Valley Water hosted an information
booth and distributed flood preparedness
information on flood safety and emergency
preparedness materials, including Valley Water’s
annual floodplain mailer.
ATTACHMENT 2
16 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(SC OP #60) City hosts a flood readiness table at the
Art & Wine Festival. Valley Water also sponsors a
table at the festival promoting flood preparedness
and distributes various flood readiness materials to
the community
City of Santa Clara Each
September
N/A Santa Clara: Flood readiness table was set-up at Arts & Wine Festival September 2024. Flood promotional
packets and fliers provided by Valley Water were
distributed to visitors.
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
Less damage due to the floods; improve
sandbag distribution
Fewer accidents and rescues
(SUN OP #61) City has permanent “Road May
Flood” street signs in areas of the City prone to
flooding and promotes the “Flood Zone Look Up”
featured on the city’s website
City of Sunnyvale Year Round N/A Sunnyvale: Ongoing. City staff still promote the use of the “Flood Zone Lookup.”
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager
before you build
Increase in inquiries on retrofitting
measures. Decrease the number of
repairs and elevations without permits.
Increase number of repairs with permits
Ensure people who are interested in
protecting their property from flooding
are getting the help they need
Keep families safe
(CUP OP #62) The city offers Flood Protection
Assistance, Property Protection Advice. Staff
provides in-person flood risk consultation at the
front counter and/or site visits when requested
City of Cupertino Year Round N/A Cupertino: Ongoing. The City maintains a log of FEMA-related requests.
(MIL OP # 63) The city offers Flood Protection
Assistance, Property Protection Advice and
provides in-person flood risk consultation at the
front counter
City of Milpitas Year Round N/A Milpitas: Ongoing. City maintains logs of FEMA- related requests.
(SC OP #64) The city offers Flood Protection
Assistance, Property Protection Advice
City of Santa Clara Year Round N/A Santa Clara: On-going per requests to the city
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in
creeks
Cleaner streams and fewer dumping
violations
Fewer debris blockages during high-
flow events
Drainage inspectors report fewer calls
and a decrease in the amount of trash
removed
(VW OP #65) “Do Not Dump”/illegal dumping
message is sent each year to all Santa Clara County
residents in Valley Water’s CWM and FPM
Valley Water
Communications
Each late
October or
November
(CWM)
Each
November/
December
(FPM)
All Santa Clara
County CRS
Communities
Valley Water’s FY25 FPM included the 'Do Not
Dump/Illegal to Dump' (Topic 7 - Keep creeks clean
and flowing, page 5) messaging. Additionally, Valley
Water’s website ‘Get Flood Ready Essential Tips’
landing page contains ‘Keep debris and trash out of
our streams,’ and the, dump, or drain anything in
creeks’ under the ‘Flood Safety Advice: Before a
Flood’ section., and our ‘Report Creek Blockages and
local street flooding’ promotes the do not
dump/illegal dumping message.
https://www.valleywater.org/flooding-safety/flood-
ready
https://www.valleywater.org/flooding-safety/flood-
ready/flood-safety-advice
https://www.valleywater.org/flooding-safety/flood-
ready/report-creek-blockages-local-flooding
Valley Water hosted Coastal Cleanup Day (CCD) on
ATTACHMENT 2
17 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
September 21, 2024 (Preliminary Results: 45 sites;
930 Volunteers; 55.052 distance cleaned (miles);
27,838.76 weight of trash collected (rounded up to
the nearest pound); 4,876.05 weight of recyclables
collected (rounded up to the nearest pound); and
National River Cleanup Day (NRCD) on May 17, 2025
2025 National River Cleanup Day. (Preliminary
Results: 17,499 pounds of trash; 778 volunteers; 43
cleanup sites; 70 miles cleaned, 2,200 Volunteer
hours).
https://cleanacreek.org/past-results-2/
Several Santa Clara communities participate in these
clean-up events.
Cupertino’s “Floodplain Management” webpage has
a link to Valley Water’s Floodplain Mailer. The City
also includes the “Do Not Dump” messaging in The
Cupertino Scene’s annual flood preparedness article.
Morgan Hill includes this message in their annual
Flood Report. The 2025 Flood Report is posted on
the City’s “Floodplain Management” landing page.
Mountain View’s “Flood Protection and Insurance
Information” webpage has a link to Valley Water’s
Floodplain Mailer and notes who to call in the city to
report illegal dumping.
Palo Alto has Valley Water’s CWM and FPM linked on
the City’s Flood Information and Winter Storm
Preparedness website.
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(VW OP #66) “Do Not Dump” signs placed by
waterways/channels
Valley Water O&M Year Round N/A Valley Water’s Operations & Maintenance continues its practice of placing ‘Do Not Dump’ signs on
waterways/ channels.
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(VW OP #67) Lists Pollution Hotline number in all
Project Notices
Valley Water
Communications
Year Round N/A Valley Water’s website includes the pollution hotline number:
https://www.valleywater.org/flooding-safety/flood-
ready
ATTACHMENT 2
18 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
https://www.valleywater.org/flooding-safety/flood-
ready/report-creek-blockages-local-flooding
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(SCC OP #68) Storm Drain Stenciling/Medallion
Program
Santa Clara County Year Round All Santa Clara
County CRS
Communities
Mountain View installs Stenciling/Medallion on all
catch basins and inlets in the public right of way.
Palo Alto installs Storm Drain Stenciling/Medallion on
all public right of way catch basin and inlets.
City of Santa Clara: Medallion installed on public
catch basins/inlets.
Santa Clara County: No update available - non-CRS
participating community.
(SUN OP #69) The city’s “Horizon” newsletter,
includes Do Not Dump messaging
City of Sunnyvale Annually, fall N/A Sunnyvale: The City still produces the Horizon newsletter and includes a “Do Not Dump” message. It
was published in fall 2024.
(ALL OP #70) Developments that are modifying or
constructing new catch basins/storm drains/inlets
are required, per the below-noted permits, to
stencil the “No Dumping! Flows to Bay.” In
addition, some of these cities require all bid
documents for capital projects which are modifying
or constructing new catch basins, and require the
contractors to install the same stencil. The program
is also highlighted on cities’ websites.
▪ South County municipalities are subject to the
statewide “Phase II” NPDES Permit
▪ North County municipalities are subject to the
SF Bay Municipal Regional Stormwater NPDES
Permit
All
Year Round N/A Valley Water mark’s each inlet with a “No Dumping! Flows to Bay” message on Valley Water properties.
Cupertino requires all storm drain inlets to include a
medallion with “NO DUMPING - FLOWS TO
CREEK/BAY” for development projects.
Gilroy requires all new storm inlets and catch basins
to include a stencil or medallion with no dumping,
flows to creek/waterway language for development
projects.
Morgan Hill requires all storm drain inlets and catch
basins within the project area of development
applications to be stenciled with prohibitive language
(such as: “NO DUMPING – DRAINS TO CREEK”) and/or
graphical icons to discourage illegal dumping.
Mountain View requires all storm drain inlets to
include a medallion with “NO DUMPING - FLOWS TO
CREEK/BAY” for development projects.
Palo Alto requires all storm drain inlets to include a
medallion with “NO DUMPING-FLOWS TO
CREEK/BAY” for development projects.
City of Santa Clara provides and installs “No Dumping
Flows to Bay” medallions near each catch basin for
ATTACHMENT 2
19 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
any new storm drain inlets constructed as part of a
project per the City specifications.
(CUP OP #71) The city’s annual flood notice in the
local newsletter, ‘The Cupertino Scene,’ contains
dumping is illegal messaging and how to report
City of Cupertino Annually,
October -
November
N/A Cupertino includes the “Do Not Dump” messaging in
The Cupertino Scene’s annual flood preparedness
article.
(CUP OP #72) Participates in clean-up events: the
annual National River Clean-up Day (NRCD) and
Coastal Clean-Up Day (CCD). They coordinate with
Valley Water on both these clean-up efforts. The
city also participates in Valley Water’s Adopt-a-
Creek Program
City of Cupertino Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Cupertino participated in Coastal Clean-Up Day on
9/21/24 and National River Clean-Up Day on 5/17/25.
The City no longer participates in Valley Water’s
Adopt-a-Creek Program.
(LAH OP #73) The town participates in annual
clean-up events: National River Clean-up Day (each
May) and Coastal Clean-up Day (each September)
and coordinates volunteers. They coordinate with
Valley Water on both these clean-up efforts. The
town also participates in Valley Water’s Adopt-a-
Creek Program
Town of Los Altos
Hills
Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Town of Los Altos Hills: No update available - non-CRS
participating community.
(MIL OP #74) “Flood Public Advisory” brochure
contains dumping is illegal messaging and how to
report
City of Milpitas Annually from
December to
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2025, and will be sent out within
the fiscal year going forward. This was sent out in
four languages (English, Vietnamese, Spanish, and
Chinese).
(MIL OP #75) Participates in annual clean-up
events: National River Clean-up Day (NRCD) and
Coastal Clean-Up Day (CCD). They coordinate with
Valley Water on both these clean-up efforts. The
city also participates in Valley Water’s Adopt-a-
Creek Program
City of Milpitas Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Milpitas: CCD was held on September 21, 2024.
NRCD was held on May 17, 2025.
(MH OP #76) “Flood Report” contains message on
keeping debris and trash out of streams – Do Not
Dump messaging
City of Morgan Hill Annually,
close to or
during the
start of the
rainy season
N/A Morgan Hill’s “2025 Flood Report” brochure contains the message “It’s illegal to dump debris and trash into our creeks.”
(PA OP #77) “Are You Ready for Winter Storms?”
utilities insert contains the Do Not Dump and
report illegal dumping messages
City of Palo Alto Each fall N/A Palo Alto includes Do Not Dump and Report Illegal Messages on City’s utility insert that was sent out in
September 2024.
(PA OP #78) Utility bill insert includes a ‘Utility
Announcement on Flood Safety Tips,’ including
Protect natural floodplains - keep rain gutters and
drainage channels free of debris
City of Palo Alto Annually,
March-April
N/A Palo Alto includes Protect Natural Floodplains-keep rain gutters and creeks free of debris messages on
flood safety tips sent as Utility Announcement and
the flier sent as an attachment on utility bills every
year.
ATTACHMENT 2
20 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(PA OP #79) Participates in annual clean-up events:
National River Clean-up Day (NRCD) and Coastal
Clean-Up Day (CCD). They coordinate with Valley
Water on both these clean-up efforts. Additionally,
the city participates in Valley Water’s Adopt-a-
Creek Program
City of Palo Alto Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Palo Alto participates every year during National
River Clean-up Day on Matadero and Adobe Creek.
Palo Alto also participates in the multi-jurisdictional effort on creek clean-up of San Francisquito Creek.
(PA OP #80) Clean-ups of trash booms located in
Matadero Creek and Adobe Creek are done
annually on an as-needed basis. The city also
assesses its hot spots and cleans up the local
drainage system on an ongoing basis and part of its
operations and maintenance
City of Palo Alto Annually,
as needed
N/A Palo Alto City staff continue clean-ups of trash booms on Matadero Creek and Adobe Creek, assess hot
spots and clean ups on an ongoing basis on the entire
City’s storm drain network system.
(SUN OP #81) “Horizon” newsletter includes a
“Know How to Be FloodSafe” article that promotes
the Do Not Dump message
City of Sunnyvale Each October,
Fall Edition
N/A Sunnyvale: The City still includes a “flood Safe”
message in the fall Horizon. It was published in fall
2024.
Residents and
Businesses in the
Special Flood Hazard
Area (SFHA)
- Low Lying Areas, Along
Rivers and Creeks
- Coastal Communities at
Risk for Sea Level
Rise/Tsunamis
- Repetitive Loss (RL)
Areas
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager
before you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Residents/businesses in the SFHA are
aware they’re in the SFHA and prepare
before floods
Increase in number of flood insurance
policies in the SFHAs and RLAs in the
county in general
Prospective buyers understand flood risks
Increase number of elevation certificates
on file, and structures repaired with
permits; decrease the number of
repetitive loss increase homes
Increase in the number of flood insurance
policies with contents coverage
(VW OP #82) Multi-language floodplain mailer
(FPM) to all residents and businesses within the
SFHA in Santa Clara County (Topics 1– 9)
Valley Water Each
November/
December
All Valley Water's Annual Floodplain Mailer (FPM) was
distributed in December 2024. This multi-language
mailer, available in English, Spanish, Chinese, and
Vietnamese, is titled "You Live in a Flood Zone:
Beware. Be Ready. Be Flood Safe." Link to Floodplain
Mailer
The FPM included QR codes, a magnet featuring
essential flood safety websites, a detachable
emergency phone list, and a centerfold that
highlighted our Surface Water Data Portal. One of the
QR codes directs residents to a site where they can
access the latest information about local creek and
reservoir water levels:
https://alert.valleywater.org/?p=map.
Hard copies of the FPM’s (quantities noted below, as
requested by the communities), postcards (in
November 2024) and trifolds (in mid-January 2025)
were also mailed to each city/County in and the FPM
was mailed in early January 2025 for their use,
including posting in their lobby or designated area(s)
Community FPM Postcard /
Trifold
City of Campbell 25 25/25
City of Cupertino 50 50/20
City of Gilory 25 25/25
City of Los Altos 50 100 / 20
Town of Los Altos Hills 25 150 /20
Town of Los Gatos 25 25/20
City of Milpitas 50 25/20
City of Monte Sereno 25 25/25
City of Morgan Hill 150 50/50
City of Mountain View 25 25/20
City of Palo Alto 100 25/20
ATTACHMENT 2
21 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in
creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
City of San Jose 50 25/25
City of Santa Clara 25 25/25
County of Santa Clara 25 25/25
City of Saratoga 25 25/25
City of Sunnyvale 25 25/20
VW CRS Program 150 300/50
The FPM, postcards, and trifolds are all posted on
Valley Water’s website ‘Flood Ready’ landing page:
https://www.valleywater.org/flooding-safety/flood-
ready
Valley Water’s FPM was distributed throughout the
county at various events during the flood season, and
we kept copies in our HQ lobby area.
The City of Los Altos posted Valley Water’s FPM on
our flood protection website and we kept copies in
the city hall lobby.
The City of Cupertino posted Valley Water’s FPM on
our flood protection website and we kept copies in
the City Hall lobby.
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
(CUP OP #83) Flood notice in the local newsletter,
The Cupertino Scene, which reaches residents and
businesses in the SFHA (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino published the annual flood preparation
article in the September 2024 issue of “The
Cupertino Scene”.
(LA OP #84) Letter, along with a “Are You Prepared
for a Flood in Your Neighborhood?” brochure to
property owners in the SFHA (Topics 1-8)
City of Los Altos Annually,
each fall
N/A Los Altos mailed letters to all SFHA property owners in October 2024.
(LAH OP #85) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out town-
wide and is also available online on the town’s
website (Topics TBD during cycle visit)
Town of Los Altos
Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community.
(MIL OP #86) “Flood Public Advisory” brochure to
residents and businesses within SFHA (Topics 1-6)
City of Milpitas Each
December or
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2025, and will be sent out within
the fiscal year going forward. This was sent out in
four languages (English, Vietnamese, Spanish, and
Chinese).
(MH OP #87) Sends a citywide “Flood Report”
brochure, including to those in the SFHA (Topics 1-
9)
City of Morgan Hill Annually,
close to or
during the
start of the
rainy season
N/A Morgan Hill’s “2025 Flood Report” brochure was
mailed out citywide in April 2025.
ATTACHMENT 2
22 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(MV OP #88) Sends “The View” citywide
newsletter, Winter version, includes information on
flood risk, flood safety, and the importance of
buying flood insurance (Topics 1-9)
City of Mountain
View
Fall
newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter
2024 with information on flood risk, flood safety, and
the importance of buying flood insurance (Topics 1-9)
(MV OP #89) Mails a utility bill insert to all resident and businesses that contains information on flood
risk, flood safety, and the importance of buying
flood insurance (Topics 9)
City of Mountain
View
Between July
- September
N/A Mountain View sent out Valley Water’s Get Flood
Ready flier as a utility billing insert to every City utility customer in December 2024.
(PA OP #90) Sends the “Are You Ready for Winter
Storms?’ flier (aka utilities mailer) to all residents
and businesses in the city, including to those in the
SFHA, along with their utility bills (Topics 1-9)
City of Palo Alto Each fall N/A Palo Alto sent “Are you Ready for Winter Storms?” flier as utility inserts was sent out in
September 2024.
(PA OP #91) Sends out utility announcement,
“Anytime it can rain, it can flood. Don’t get caught
off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent flood safety tips as a utility
announcement in December 2024.
(SC OP #92) Mails out a citywide, including all
addresses in the SFHA, newsletter for residents and
businesses called “Inside Santa Clara” (Topics 1-9)
City of Santa Clara Each fall N/A Santa Clara: A utility bill insert mailed to residents in Spring of 2024. Flood information was also included
in the biannual Inside Santa Clara newsletter, in the
Fall/Winter 2024 Edition.
(SUN OP #93) Sends two (2) mailers and one (1)
“Horizon” newsletter article “Know How to Be
Flood Safe” that promotes flood safety and flood
preparedness messaging targeted to all residents
and businesses within the SFHA (Topics 2 and 4)
City of Sunnyvale Each fall
around
October
N/A Sunnyvale: The City still sends out mailers to targeted residents and a flood safe newsletter article. The
mailers were sent October (realtor) & November
(Utility inserts) 2024.
(SUN OP #94) Sends mailer to all those in the SFHA
(Topics 1-4, and 7)
City of Sunnyvale Each October N/A Sunnyvale: The City still sends out these mailers. The mailers were sent November 2024.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Increase in number of flood insurance
policies in the SFHAs, RLAs, and in the
county in general
Prospective buyers understand flood risks
Increase in the number of flood insurance
policies with contents coverage
(SCC OP #95) Sends letters to the properties in the
unincorporated section in the areas of the county’s
mapped repetitive loss areas
Santa Clara County Annually,
each fall
N/A Santa Clara County: No update available - non-CRS
participating community.
(CUP OP #96) Continues to send a letter to former
repetitive loss properties
City of Cupertino Annually,
mid-year
N/A Cupertino continues to send out an annual letter to former repetitive loss properties.
(MH OP #97) Sends a notice to repetitive loss (RL)
areas as required by FEMA
City of Morgan Hill
Annually,
each summer
N/A Morgan Hill will send letters to properties in the City’s mapped repetitive loss areas in June 2025.
(PA OP #98) Sends letters to the properties in the
city’s mapped repetitive loss areas, highlighting
flood safety tips
City of Palo Alto Annually,
typically
August -
September
N/A Palo Alto sent letters to properties in the City’s
mapped repetitive loss areas, highlighting flood
safety tips in August 2024.
(SJ OP #99) Sends letters to the properties in the
city’s mapped repetitive loss areas
City of San Jose Annually,
each typically
between
September -
December
N/A San Jose sent letters to general repetitive loss
property areas in March 2025.
ATTACHMENT 2
23 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Messengers to Other
Target Audiences
(Organizations &
Businesses Serving the
Community)
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater
Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager
before you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in
creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water
Educate our community on flood
protection and preparedness measures by
working and coordinating with groups
who serve as messengers, to people who
are at risk of flooding, as they provide
their respective business service
(VW OP #100) Administers a “Let’s Talk Water”
Speakers Bureau Program that customizes
presentations to update groups on specific issues,
provide updates on Valley Water projects, including
flood protection projects and to educate residents
on existing flood risks as well as provide resources
and tips to be flood ready.
https://www.valleywater.org/learning-center/lets-
talk-water-speakers-bureau
Valley Water
Communications
Unit
On a project-
specific basis
or as
requested
Could vary from
year-to-year
Kiwanis
Rotary Clubs
Homeowners and
Neighborhood
Associations
Forum Groups
Association of
Realtors
In FY25 (from June 2024 through June 2025), Valley
Water's ‘Let’s Talk Water Speakers Bureau Program’
reached the 11 organizations listed below. All
general presentations mention flood protection and
the need to ‘Get Flood Ready’ regardless of the
county’s drought status. They also include links to
Valley Water’s ‘Flood Ready’ information and
resources webpage (ValleyWater.org/floodready),
the hotline to call to report obstructions in creeks,
and flood preparedness collateral available for all in- person events.
Valley Water’s Speakers Bureau Program can
customize presentations to update community
groups on water-specific issues and provide updates
on projects in their area. The FY25 presentations
that included flood preparedness information are
listed below.
1. July 20, 2024 – Cottle to Lean Neighborhood
Association, San Jose
2. August 19, 2024 – Rotary Club of Milpitas
3. August 20, 2024 – Civic Club of San Jose
4. August 22, 2024 – Mountain View Senior
Center
5. October 9, 2024 – Cupertino Library
6. October 19, 2024 – Los Altos Rotary
7. February 19, 2025 – Cupertino Rotary
8. February 28, 2025 – Valley Water’s Water
Works Program (via Zoom)
9. March 3, 2025 – Leadership Morgan Hill
10. March 27, 2025 – Santa Teresa Catholic
Church, San Jose
11. April 23, 2025 – Willow Glenn Lions Club, San
Jose
(VW OP #101) Participates in booth duty support at
various events and fairs throughout the county,
including Valley Water Capital project meetings or
other events, as requested by various organizations
Valley Water Office
of Government
Relations
Annually.
During the
flood season
(starting in
September –
May)
All Santa Clara
County CRS
Communities
Valley Water staff made a concerted effort to actively
participate in community events, including
community festivals and emergency preparedness
affairs, particularly in communities and
neighborhoods in or near flood zones. In FY25 (from
September 2024 – May 2025), Valley Water and the
communities’ staff hosted 29 booths and distributed
flood preparedness information on flood safety and
ATTACHMENT 2
24 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown®.”
emergency preparedness materials, including Valley
Water’s annual FPM. Those events are listed below:
1. Mountain View Art & Wine Festival – 9/7 –
9/8/24
2. Vovinam Viet Vo Dao 33rd Annual Moon Festival
– 9/14/24
3. Rotary Club Silicon Valley Fall Festival – 9/14/24
4. City of Campbell State of the City – 9/18/24
5. County Parks La Fuente Celebration, San Jose,
CA – 9/21/24
6. Picnic by the Lake Multicultural Festival and
Resource Fair, San Jose, CA – 9/28/24
7. Friends of Steven Creek Trail’s Trailblazer Race –
9/29/24
8. Supervisor Lee’s Day on the Bay, Alviso, CA –
10/5/24
9. City of Saratoga State of the City Address –
10/5/24
10. Santa Clara County Parks 2024 Fall Festival at
Martial Cottle Park 10/5/24
11. Pumpkins in the Park, San Jose, CA – 10/12/24
12. South Asian Cultural Association of Sunnyvale’s
Diwali Festival – 10/26/24
13. Councilmember Candelas’ Family Fall Festival –
10/26/24
14. ASCE Annual Student Scholarship – 11/14/24
15. Chopsticks Alley Tea Ceremony – 12/6/24
16. Santa Visits Alviso Foundation Drive – 12/7/24
17. VHF Swearing in Ceremony and Celebration for
Betty Duong – 1/10/25
ATTACHMENT 2
25 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
18. VAR Lunar New Year Festival 1/25 – 1/26/25
19. San Jose Chapter of the Links’ Emergency
Preparedness Workshop – 2/1/25
20. City of San Jose District 1 Black History Month
Flag Raising – 2/7/25
21. CEEF & CUSD Run for Great Schools 5k and Fun
Run – 3/29/25
22. AAUW 42nd Wildflower Run 3/30/25
23. Cupertino Earth & Arbor Day – 4/5/25
24. Mt. Pleasant Neighborhood Association
Emergency Resource Fair – 4/5/25
25. San Jose Clean Energy’s EV Ride & Drive +
EcoHome Expo – 4/12/25
26. Evergreen Valley College EVC Community Day –
4/26/25
27. Morgan Hill Community Earth Day Festival –
4/26/25
28. Berryessa Art Festival – 5/10/25
29. Morgan Hill Mushroom Festival – 5/24 –
5/25/25
All Santa Clara County communities support and
promote Valley Water’s outreach projects.
ATTACHMENT 2
26 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #102) Partner with local Second Harvest
Food Bank with distributing FEMA and Valley Water
flood preparedness materials, including
promotional item(s) as available
Valley Water CRS
Program
In October
(during
CFPW)
Second Harvest
Food Bank of
Silicon Valley
On November 13, 2024, staff participated in a flood
preparedness press conference held at Valley Water’s
Winfield Sandbag Distribution site in San José. The
press conference was a joint news event with the City
of San José, the County of Santa Clara, and the
National Weather Service. The event featured
speakers from Valley Water and participating
agencies, a sandbagging demonstration, and an
emergency kit assembly table, which included flood
readiness materials.
On December 7, 2024, the Organization for Latino
Affairs (OLA), a Valley Water employee resource
group, provided emergency starter kits at the Santa
Visits Alviso Foundation event in San José. English
and Spanish flood preparedness informational
material and giveaways were provided to
approximately 600 attendees.
On February 12, 2025, Valley Water hosted the
Standard Grants Program Open House event at Valley
Water. A ‘Get Flood Ready’ information table was set
up, and flood preparedness materials were shared
with the participants. Vice Chair Santos welcomed
the 41 prospective applicants with opening remarks.
This in-person event featured workshops to help
applicants navigate the grant process, opportunities
to connect with grants staff, and networking with
local organizations. The event received
overwhelmingly positive reviews, with 100% of
survey participants stating they were satisfied with
the workshops and event.
On February 1, 2025, CRS hosted a "Get Flood Ready"
booth at The Links, Incorporated's “Emergency
Preparedness: Safety Now, Peace Later” event at the
African American Community Service Agency in San
José. There were approximately 80 attendees.
ATTACHMENT 2
27 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
(ALL OP #103) Other New Initiatives (as noted in the
PPI document)
1. Continue and expand the standardized flood
message prepared for each community to
include flood messages in utility bills each year,
including PG&E.
2. Expand on partnerships with local chambers of
commerce to disseminate and share flood
preparedness information.
3. Expand on outreach to the Asian and Latino
communities who live in flood prone areas.
4. Expand on outreach to “hot spot” flood prone
areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners
associations (HOA)s and apartment associations
(i.e. Executive Council of Homeowners [ECHO])
6. Expand on reaching residents in marginal and
low-income communities through partnering
with organizations that reach these
communities. (i.e. Second Harvest Food Bank
and others)
7. Communities could pursue FEMA Matching
Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information
activities, such as Flood Protection Assistance
(Activity 360) and Flood Insurance Promotion
(Activity 370).
9. Develop a region-wide Flood Response
Preparations (FRP) messaging plan.
All TBD TBD The Santa Clara County CRS Group/PPI Committee, included the ‘Other New Initiatives’ topic for
discussion at the March 26, 2025. See Section V. SC
County CRS Users Group/PPIM Committee Meetings -
Monitoring and Evaluating the 2021 PPI in the FY25
Annual Evaluation Report (Attachment 6).
3/26/26 Meeting, Item #5: Review 2021 PPI “Other
New Initiatives” discussion was as follows:
These initiatives were suggested to be re-evaluated
as part of the next PPI update to include only realistic initiatives to reduce the reporting requirements. As
part of the update, the committee can discuss how
best to word the initiatives to allow flexibility and
creativity without being locked into specific
commitments.
These initiatives do not improve our Activity 330
scores since most communities are already maxed
out on the activity.
(CUP OP #104) The city provides a Winter
Preparedness notification informing contractors
that during the winter season, they need to
winterize their project(s) site as certain soil
disturbance activities are not allowed during the
rainy season
City of Cupertino On a project-
specific basis
Various
contractors
Cupertino continues to prepare and mail the rainy
season letters every year to applicable projects.
These letters were mailed in mid-August 2024.
(MIL OP#105) On a project-specific basis, the city
provides contractors a Winter Preparedness
notification that informs them that during the
winter season, they need to winterize their
project(s) site. Certain soil disturbance activities are not allowed during the rainy season
City of Milpitas On a project-
specific basis
Various
contractors
Milpitas: On-going. The City of Milpitas sends out
winterization notices to larger development projects.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place
Increase in number of flood insurance
policies in the SFHAs and in the county in
general
Prospective buyers understand flood risks
(MH OP #106) The city mails out a newsletter, “Ask
Before You Buy: Know Your Flood Risk!” to local
real estate agents which are provided to
homebuyers to help determine the flood risk of the
property being purchased (listed in Appendix B)
City of Morgan Hill During or
prior to the
rainy season
Real Estate
Agencies/Agent
Morgan Hill will be sending the brochure to real
estate agents in June 2025.
ATTACHMENT 2
28 Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome
Project(s) Proposed to
Support the Messages
(XX denotes Community acronym,
and Outreach Project #)
Assignment 2 Schedule 3 Stakeholder
FY 2025 (Year 4 of the 2021 PPI)
Outreach Projects Accomplishments
INPUT HERE ONLY
These projects are credited under Activity
340 (DFH and REB) – Additional credit is
provided if the PPI states that real estate
agents should (or have agreed to) advise
house hunters about the flood hazard and
that real estate agents give house hunters
a REB brochure
(PA OP #107) Sends out letters to real estate
agencies informing them of their responsibility to
identify flood hazard areas and to take advantage
of the Flood Zone Lookup on the city’s website
City of Palo Alto Annually,
beginning of
flood season
(September/
October)
Real Estate
Agencies/Agent
Palo Alto sent letters to real estate agencies
informing of their responsibility to identify flood
hazard areas in August 2024.
(SJ OP #108) Sends out letters to real estate and
insurance agencies and lenders, informing them of
their responsibility to identify flood hazard areas
and to take advantage of the Flood Zone Lookup on
the city’s website on the “Flood Hazard Zones
webpage and advises to contact the city for map
reading services and elevation certificates on file
City of San Jose At the
beginning of
the flood
season
(September –
December)
Real Estate
Agencies/Agent
San Jose emailed letters to real estate, insurance
agencies and lenders in January 2025.
(SUN OP #109) Sends mailer/postcard targeted to
real estate agents informing them of the client’s
responsibility for identification and purchase of
flood insurance and the availability of the
automatic 15% discount
City of Sunnyvale Each October Real Estate
Agencies/Agents
Sunnyvale: The City sent the mailers to real estate
agents October 2024.
ATTACHMENT 2
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Santa Clara Valley Water District
FY25 Flood Awareness Campaign
Valley Water's F
Y25 Flood Awareness Campaign centered around the theme, "You Live in a Flood Zone: Beware.
Be Ready. Be Flood Safe." The outreach utilized digital geo-targeting technologies to effectively reach businesses and residents within the flood zone. The primary goals of the campaign were to raise awareness about flood risks, encourage residents to sign up for emergency alerts, and inform them on how to obtain sandbags.
Additionally, the campaign highlighted our Surface Water Data Portal, where residents can access the latest information regarding local creek and reservoir levels.
To enhance V
alley Water’s community outreach efforts, an educational paid advertising campaign was implemented. Polling results from the previous winter campaign informed this advertising initiative, allowing us to better understand our target audiences and their levels of awareness.
The Flood Aware
ness Campaign ran for six months, from October 2024 to March 2025, at a total cost of $389,340. This campaign combined outdoor and digital geo-targeted advertising, supplemented by three direct multilingual mailings sent to approximately 49,555 homes and businesses located in or near high-risk flood areas, as designated by the FEMA Special Flood Hazard Area (SFHA).
Targeted Mailings
1. FLOOD CAMPAIGN ANNUAL FLOODPLAIN MAILER
Valley Water's Annual Floodplain Mailer (FPM) was distributed in December 2024. This multi-language mailer, available in English, Spanish, Chinese, and Vietnamese, is titled "You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe."
The FPM includ
ed QR codes, a magnet featuring essential flood safety websites, a detachable emergency phone list, and a centerfold that highlighted our Surface Water Data Portal. One of the QR codes directs residents to a site where they can access the latest information about local creek and reservoir water levels:
https://alert.valleywater.org/?p=map.
Link to Floodplai
n Mailer
ATTACHMENT 3
2 of 7
2. FLOOD TIPS POSTCARD MAILER
'Beware. Be ready. Be Flood Safe.' Extreme Weather multilingual postcards were produced and distributed to 49,555 properties in the FEMA SFHA in November 2024. These postcards included the nine CRS topics, supporting messages, and links to various flood readiness and preparedness web pages.
Link to Tips Postcard
3. FLOOD TRI-FOLD BROCHURE
In January 2024, we mailed out the trifold guide titled “You Live in a Flood Zone: Beware, Be Ready, Be Flood Safe.” This multilingual resource outlines actions residents can take to protect their lives and property before, during, and after a flood. Additionally, it includes a QR code that directs readers to valleywater.org/floodready for more tips and tools on flood preparedness.
Link to Trifold
ATTACHMENT 3
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4. TA
RGE
TED OUTDOOR ADVERTISING
The 2024-25 outreach campaign included outdoor banners displayed at ten locations identified as high-risk areas for flooding. Additionally, advertisements in English, Spanish, and Vietnamese were featured on 24 public buses operating in regions deemed "hot spots" for flooding.
5. ETHNIC COMMUNITY OUTREACH
Outreach efforts to multilingual communities included advertisements in local newspapers in Spanish, Chinese, and Vietnamese and television ads in Chinese.
6. FY25 COUNTYWIDE MAILER
Effective the FY25 flood season (starting in October 2024), Valley Water no longer produced a Countywide Mailer (CWM) for flood messaging. On January 14, 2025, during Valley Water’s CRS five-year cycle visit, Valley Water informed the ISO CRS Specialist, Marlene Jacobs, about this change. We explained that in place of the CWM, Valley Water distributed two additional targeted mailers to residents and businesses located in the FEMA-designated Special Flood Hazard Area (SFHA). Both hard and soft copies of these mailers were provided to all Santa Clara County cities and the county.
The Flood Tips Postcard included all nine topic messages identified in the 2021 Multi-Jurisdictional Program for Public Information (PPI): https://s3.us-west-1.amazon
aws.com/valleywater.org.us-west-1/s3fs-public/VW-
Flood%20Postcard-Vertical-bleed-CMYK-Outlined-Final.pdf.
Flood Trifold includes six PPI topic messages: https://online.flipbuilder.com/tkap/vbsr/
CRS Community Resources
All Santa Clara County cities and County Public Works and Planning Departments received hard copies of Valley Water’s flood protection materials: FPM, flood postcard, and flood trifold. The table below shows the number of copies requested by and provided to each community.
Public Agency
Annual Floodplain
Mailer (FPM) Postcard
Trifold
Mailed on 1/16/25 FPM mailed on 1/6/25
Postcard mailed on 11/22/24
City of Campbell 25 25 25
City of Cupertino 50 50 20
City of Gilroy 25 25 25
City of Los Altos 50 100 20
Town of Los Altos Hills 25 150 20
City of Los Gatos 25 25 20
City of Milpitas 50 25 20
ATTACHMENT 3
4 of 7
City of Monte Sereno 25 25 25
City of Morgan Hill 150 50 50
City of Mountain View 25 25 20
City of Palo Alto 100 25 20
City of San Jose 50 25 25
City of Santa Clara 25 25 25
County of Santa Clara 25 25 25
City of Saratoga 25 25 25
City of Sunnyvale 25 25 20
VW CRS Program 150 300 50
During the CRS Users Group and PPI Committee Meetings on March 26, 2025, and May 14, 2025, all cities and the county were reminded to ensure their respective internet web pages and flood protection resource landing pages redirected visitors to ValleyWater.org/floodready.org, Floodsmart.gov, and Ready.gov.
Flood Protection Partner Toolkit
In mid-October 2024, Valley Water released the 'Be Flood Safe' Social Media Toolkit for the 2024-2025 Flood Awareness Outreach Partner (https://conta.cc/3AwdoXS). This toolkit was made available for download to all partnering agencies, including CRS communities. It featured digital and social media banners and animations highlighting key calls to action: know your risk, sign up for emergency alerts, and find sandbags. Additionally, the toolkit included multilingual graphics showcasing essential tips and provided an option to request co-branded bill inserts and postcards.
ATTACHMENT 3
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ATTACHMENT 3
6 of 7
Valley Water HQ Lobby Displaying FY25 Flood Readiness Materials
ATTACHMENT 3
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│
Valley Water HQ Lobby Displaying FY25 Flood Readiness Materials Valley Water FY25 Flood Awareness Campaign
See the attached National Association of Flood and Stormwater Management Agencies (NAFSMA) Excellence in Communication campaign submission.
FY 25 Flood Postcard
FY 25 Flood Trifold
Emergency
Contact Cards
FY 25 Floodplain Mailer
ATTACHMENT 3
You Live in a Flood Zone:
Beware. Be Ready . Be Flood Safe.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 1 Valley Water
NAFSMA Excellence in Communications
Award Submission:
Public Awareness of Flooding
ATTACHMENT 3
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 2 Our climate is changing. Extreme weather is the new normal.
As we have learned from flooding disasters throughout the region, it is essential to prepare for emergencies, as the weather can be unpredictable. That’s why Valley Water works year-round on capital improvement projects to reduce the risk of flooding. Our crews are also at work before, during, and after storm emergencies to keep the community safe from flooding.
For over twenty years, Valley Water has sought to educate Santa Clara County residents about existing flood risks and provide resources and tips to help residents be flood safe.
Our efforts to reduce flood risks and outreach support local partners that participate in the FEMA Community Rating
System (CRS). The CRS is a voluntary incentive program that recognizes and encourages community floodplain management practices that exceed the minimum requirements of the
National Flood Insurance Program.
These activities can earn CRS-participating communities credit to reduce National Flood Insurance Program premiums.
ATTACHMENT 3
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 3 Campaign Overview
Valley Water’s 2024-2025 Flood Awareness Campaign
effectively educated and engaged residents in Santa
Clara County about the risks of flooding, emphasizing the importance of proactive preparation and access to vital safety resources. The campaign leveraged cutting-edge technologies like digital geo-targeting and multilingual outreach, blending traditional strategies with innovative solutions to connect with communities at risk of flooding.
GOALS
AWARENESS:
Educate residents in FEMA-designated Special Flood
Hazard Areas (SFHAs) about their flood risks and mitigation strategies.
PREPAREDNESS:
Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags.
ACCESS:
Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels.
ATTACHMENT 3
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 4
KEY STRATEGIES AND EXECUTION
LOCALIZED DIRECT MAIL CAMPAIGN
Distributed multilingual resources (English, Spanish, Chinese, and Vietnamese) via three targeted mailings to 49,555 properties in SFHAs.
Materials included detachable emergency phone lists, magnets with essential flood safety websites, and QR codes linking to resources like the Surface Water Data Portal.
Click here to view flood mailer.
Click here to view trifold.
Click here to view postcard.
ATTACHMENT 3
KEY STRATEGIES AND EXECUTION
DIGITAL AND GEO-TARGETED ADVERTISING
Deployed multilingual animated ads and social media videos to IP addresses in high-risk areas, encouraging sign-ups for emergency alerts and promoting flood readiness tips. Ads were coordinated with National Weather Service notifications to ensure the timely delivery of information.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 5 ATTACHMENT 3
KEY STRATEGIES AND EXECUTION
OUTDOOR ADVERTISING
Banners and bus advertisements in English, Spanish and Vietnamese were placed in flood-prone locations to maximize visibility.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 6 ATTACHMENT 3
KEY STRATEGIES AND EXECUTION
MEDIA OUTREACH
Public partnerships led to a joint press conference
emphasizing the importance of winter flood preparation.
Valley Water, the Mayor of the City of San José, and the National Weather Service urged the community to prepare for winter storms during a news conference held at a sandbag distribution center in San José. The event featured a full-size interactive sandbagging display and an emergency kit assembly table. All major local news outlets covered the news event, amplifying our preparedness messaging through print media, radio, and television.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 7 Click here to view livestream video and photos of the press conference.
ATTACHMENT 3
KEY STRATEGIES AND EXECUTION
COMMUNITY ENGAGEMENT TOOLKIT
Partnered with agencies to distribute the “Be Flood Safe” Social Media Toolkit, featuring multilingual banners, animations, and tips co-branded with local CRS communities. A toolkit was distributed to over 60 community entities in areas considered at high-risk of flooding.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 8 ATTACHMENT 3
KEY STRATEGIES AND EXECUTION
CULTURAL INCLUSIVITY
Ethnic community outreach included targeted ads in Spanish, Chinese, and Vietnamese newspapers and TV channels.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 9 ATTACHMENT 3
Innovations
The campaign leveraged geo-targeting technology to localize messaging, while the Surface Water Data Portal offered residents real-time information about creek and reservoir levels. New animations visualized flood preparedness actions in a culturally relevant and engaging manner.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 10 ATTACHMENT 3
56.5%
GOOD
13.5%
POOR
20.3%
FAIR
9.6%
UNSURE
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 11 RESUL TS AND impact
OUTREACH SUCCESS:
The campaign successfully generated 37 million impressions and 43,000 visits to valleywater.org/floodready.
Our annual post-campaign survey of 400 residents in
flood-prone areas, conducted by Probolsky Polling, found the following results:
50% of the surveyed residents recalled receiving flood safety information via mail.
59% said their home is in a flood zone or an at-risk area; this trend has continued upward from 12% in 2017,
when we first began polling.
IMPROVED PREPAREDNESS:
90% of respondents recalled some of the flood safety
tips received.
43% of poll respondents recalled where to find sandbags from the materials received.
29% recalled the call to action to sign up for emergency alerts. 70% are confident that they have taken all necessary
measures to protect themselves from the impacts of flooding.
Enrollment in flood insurance continued its upward trend, with 46% of households now insured, representing a
7% increase since 2017.
BUDGET AND RESOURCES:
T otal campaign cost: $389,340 Allocat
ed for targeted
mailings, digital advertisements, multilingual outreach, and community engagement initiatives.
COMMUNITY TRUST:
57% of respondents rated Valley Water’s flood awareness efforts as excellent or good, up from 18% in 2017.
COMMUNITY TRUST BREAKDOWN
ATTACHMENT 3
conclusion
Valley Water’s 2024-2025 Flood Awareness Campaign exemplifies innovation and inclusivity in public communication.
By combining technology, cultural outreach, and community partnership, the campaign not only achieved its objectives but also strengthened public confidence in flood preparedness measures.
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 12 ATTACHMENT 3
Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 13 Thank you!
2025 NAFSMA Excellence in Communications Award
Public Awareness of Flooding
You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe.
ATTACHMENT 3
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Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting March 26, 2025 | 2:00 p.m. – 4:00 p.m.
Join Zoom Meetin
g
https://valleywater.zoom.us/j/83878517112?pwd=RRgdezW5EH1a2RaEi5zi6Gj1ZaNLtH.1 Meeting ID: 838 7851 7112|Passcode: 623213 | +1 669 900 9128 US (San Jose) Purpose: PPI
Stakeholder Committee Annual Evaluation Meeting per Activity 330, Outreach Project, Element 332.c. Program for Public Information, Step 7 requirement (page 2) Outcome: Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Report for FY25 (Year 4: July 2024 to June 2025) Section Meeting Topic Presenter Time
1. Introductions Amy Fonseca 10 min
2. Review of the meeting goals and agenda (see page 2) Amy Fonseca 2 min
3. Annual review of CRS Communities Roster (Google Link) Amy Fonseca 2 min
4. Brief status update on the CRS Regionalization in Santa Clara County Feasibility Study
• The County’s 2023 Multi-Jurisdictional Hazard Mitigation Plan resulted in FMP credits (Therefore, the flood-centric FMP effort was discontinued). • Update on Valley Water CRS Program
Amy Fonseca 5 min
5. Review 2021 PPI ‘Other New Initiatives’ (see page 2) Amy Fonseca 20 min
6. Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report for FY25 (Year 4: July 2024 to June 2025)
Update the FY25 Project Accomplishments column for your community (Google Link)
• Communities’ updates due by next CRS Users Group Meeting or no later than May 30, 2025
Rene Moreno 45 min
7. Activity 350 – Flood Protection Information, c. flood protection website (WEB) (page 350-7)
The commu
nity must:
1) The community must check the website’s links at least monthly, and fix those that are no longer accurate.
2) At least annually, the community must review the content to ensure it is still current and pertinent (e.g., make sure names, addresses, phone numbers, and other contact information are still correct; update any ordinance changes; etc.)
Amy Fonseca 2 min
8. Next meeting (TBD, May 2025) – Joint CRS Users Group/Program for Public Information (PPI) Committee meeting
• Complete the development of the 2021 PPI Annual Report Year 4 (FY 2025)
Amy Fonseca 2 min
9. Adjourn
ATTACHMENT 4
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Excerpt from 2017 CRS Coordinator’s Manual:
“Step 7: Implement, monitor, and evaluate the program. The Program for Public Information committee meets at least annually to monitor the implementation of the outreach projects. The committee assesses whether the desired outcomes were achieved and what, if anything, should be changed. This work is described in an evaluation report that is prepared each year, sent to the governing body, and included in the annual recertification.
The community must update its Program for Public Information at least every five years. This can be a new document or an addendum to the existing document that updates the needs assessment and all sections that should be changed based on evaluations of the projects.
The Program for Public Information update will be reviewed for CRS credit according to the Coordinator’s Manual currently in effect, not the version used when the community originally requested this credit.
The update can qualify as the annual evaluation report for the year it was prepared. The updated Program for Public Information must be adopted following the same process as adoption of the original document.”
Excerpt from
the 2021 Multi-Jurisdictional PPI:
For question
s, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell) or [email protected]
ATTACHMENT 4
Name Community
Jennifer Chu City of Cupertino
Jorge Duran City of Gilroy
Chris Wilson City of Los Altos External Stakeholder
Harun Musaefendic City of Los Altos
Vency Woo City of Los Altos
Arthur Valderrama City of Milpitas
Elizabeth Koo City of Milpitas
Jeremy Wu City of Milpitas
Maria Angeles City of Morgan Hill
Lauren Cody City of Mountain View
Renee Gunn City of Mountain View
Rajeev Hada City of Palo Alto
Vicki Thai City of Palo Alto
Brandon Coco City of Santa Clara
Christian Tran City of Santa Clara
Darrell Wong Santa Clara County
David Dorcich Santa Clara County
Arlene Lew City of San Jose
Vivian Tom City of San Jose
Gina Newbold City of Sunnyvale
Tamara Davis City of Sunnyvale
Amy Fonseca Valley Water
Emily Zedler Valley Water
Kristen Yasukawa Valley Water
Merna Leal Valley Water
Rene Moreno Valley Water
Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet
March 26, 2025 | 2:00 - 4:00pm | Zoom
ATTACHMENT 5
1 | Page
The meeting notes correspond with the discussion of the meeting agenda items.
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting Notes
March 26, 2025 | 2:00 pm – 4:00 pm
Item #1: Introductions/ Roll Call/ Roster Updates
Attendees were introduced (see attached attendance sheet). Informed committee that the meeting was being recorded for meeting minutes and will also be used to track attendance. ______________________________________________________________________________ Item #2: Review of the Meeting Goals and Agenda
• The main objectives of the meeting are as follows:
o Fulfill the requirements for CRS PPI credit as per the CRS Coordinator’s Manual by initiating the reporting process of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report (AER) for FY25 (Year 4: July 2024 to June 2025). Due to the 8/2/25 annual recertification deadline, when the AER is due, the deadline for communities to submit their updates to the AER is May 30, 2025.
o Review the status of the outreach initiatives listed in the 2021 PPI. o Brief status update on the CRS Regionalization in SC County • County’s 2023 Multi-jurisdictional Hazard Mitigation Plan. • Update on Valley Water’s CRS Program
• Reviewed pending “A
ction Items” from the committee’s 2024 meetings.
Items from
March 26, 2024, and/or May 29, 2024
o Agenda Item #3 – Annual Review of CRS Communities Roster – Reminder to update the CRS community roster.
o Agenda Item #5: Floodplain Management Plan (FMP) Update – Valley Water met with Emily Zedler to discuss hotspots. Based on the conversation, there was no specific outreach to hotspots because they differ based on agency.
Valley Water has
an online resource tool, a GIS layer, that communities can use to conduct targeted outreach.
Map of Valley Water’s FIT (Field Information Team) hotspots:
https://tinyurl.com/scvwdfit
o Agenda Item #6: Review 2021 PPI “Other New Initiatives” – Initiative #2: Identify the Chamber of Commerce or equivalent in each city and find ways to share information via websites, blogs, and newsletters. Due to Valley Water and our largest community, San Jose, being cycled in 2024, we could not follow up on this action item. This initiative may be reconsidered next PPI update. Initiative #4: Expand outreach to "hot spot" flood-prone areas by hosting on-site or virtual events. Based on targeted outreach efforts utilizing hotspot information, this initiative is complete.
ATTACHMENT 6
2 | Page
The meeting notes correspond with the discussion of the meeting agenda items. o Agenda Item # 8: Activity 350 – Flood Protection, c. flood protection website – Check links and ensure links direct to 1) valleywater.org/floodready, 2) floodsmart.gov, and 3) ready.gov. to ensure agencies receive CRS WEB credit.
______________________________________________________________________________ Item #3: Annual Review of CRS Communities Roster
Action Item:
Requested communities review and update the roster located here:
https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871 ______________________________________________________________________________ Item #4: Brief Status Update on the CRS Regionalization in Santa Clara County Feasibility Study
Valley Water and its consultant, Tetra Tech, have completed the regionalization feasibility study.
However, Valley Water has decided not to pursue a regionalization approach because it would not be possible to regionalize the entire program. We are looking for other ways to streamline our program while continuing to assist CRS communities.
Reminded all communities to use the county’s 2023 Multi-Jurisdictional Hazard Mitigation Plan (MJHMP) when pursuing Activity 510, Floodplain Management Planning (FMP) credit. Everyone was encouraged to stay updated on the county’s MJHMP. It is essential to remind the County that CRS communities receive FMP for their 2023 MJHMP, and to maintain those credits, floodplain management, and CRS planning must be conducted in parallel.
Valley Water is no longer pursuing the multi-jurisdictional flood-centric plan we were considering for FMP credit.
Valley Water shared an update on our CRS Program. Like everybody else, we are constrained by resources and want to ensure we use our time and resources effectively. So, we are looking at ways to right-size our program and identify opportunities to improve it and make it more efficient. Due to this program evaluation, we will communicate if potential impacts are anticipated to any community. ______________________________________________________________________________ Item #5: Review 2021 PPI ‘Other New Initiatives’ Identified in the 2021 PPI These initiatives were suggested to be re-evaluated as part of the next PPI update to include only realistic initiatives to reduce the reporting requirements. As part of the update, the committee can discuss how best to word the initiatives to allow flexibility and creativity without being locked into specific commitments.
These initiatives do not improve our Activity 330 scores since most communities are already maxed out on the activity.
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The meeting notes correspond with the discussion of the meeting agenda items.
From page 66 of the 2021 PPI
1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills each year, including PG&E. Completed in FY25
2. Expand partnerships with local chambers of commerce to disseminate and share flood preparedness information. This was discussed at the March 26, 2025, meeting. We may reconsider this initiative as part of the PPI update in 2026.
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas. Identified an existing nexus with Valley Water’s Office of Civic Engagement (OCE), Office of Racial Equity, Diversity & Inclusion (REDI), and Office of Government Relations (OGR) programming, of which information share flood preparedness materials at various tabling events.
4. Expand on outreach to “hot spot” flood-prone areas by hosting on-site or virtual events. Provided link to Valley Water’s GIS Map of the Field Information Team (FIT) hotspots https://tinyurl.com/scvwdfit
5. Expand on reaching local homeowners associations (HOA) and apartment associations (e.g., Executive Council of Homeowners [ECHO]). This is too large a task to be carried out at this time.
6. Expand on reaching residents in marginal and low-income communities through partnering with organizations that reach these communities. (i.e. Second Harvest Food Bank and others) Identified an existing nexus with Valley Water’s Office of Civic Engagement (OCE), Office of Racial Equity, Diversity & Inclusion (REDI), and Office of Government Relations (OGR) programs, which make every effort to reach out to marginal and low-income communities.
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas. Only a handful of CRS-participating communities in SC County have repetitive losses; this committee does not track whether these communities pursue grant funding opportunities.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370). Valley Water’s January 2025 5-year cycle visit could potentially score additional points under Flood Protection Assistance. We will inform communities accordingly.
9. Develop a regionwide Flood Response Program messaging plan. Achieved by the County’s 2023 MJHMP.
______________________________________________________________________________ Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item:
Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished.
All were reminded that no other information can be modified outside the INPUT HERE ONLY column.
This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column.
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Timeline for Sharing t
he Annual Evaluation Report with Governing Bodies:
− June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. − July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body.
− August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO).
______________________________________________________________________________ Item #7: Activity 350 – Flood Protection Information, c. flood protection website Reminded communities that their respective flood protection resource landing pages should redirect to floodsmart.gov, ready.gov, and valleywater.org/floodready.
Per the CRS Coordinator’s Manual (page 350-7), the community must:
1) The community must check the website’s links monthly and fix those that are no longer accurate. 2) At least annuall
y, the community must review the content to ensure it is current and pertinent (e.g., correct names, addresses, phone numbers, and other contact information; update any ordinance changes, etc.).
______________________________________________________________________________ Agenda Item #8: Next Meeting
Valley Water will share the 2024/2025 Get Flood Ready Campaign results and our FloodReady website redesign will be discussed at the May meeting.
Look for a Doodle Poll for May’s meeting.
ATTACHMENT 6
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting May 14, 2025 | 3:00 pm – 5:00 pm
Join Zoom Meeting
https:
//valleywater.zoom.us/j/84803455188?pwd=c86WQRUGeU81AdSvaPzvNbWfgJUgiI.1 Meeting ID: 848 0345 5188 | Passcode: 044497 | +1 669 900 9128 US (San Jose) Purpose: PPI Stake
holder Committee Annual Evaluation Meeting to monitor the Implementation of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach Project, Element 332.c. Program for Public Information (PPI), Step 7 requirement
Outcome: 2021 PPI Annual Evaluation Report, FY25 Year 4 of 5 Item Meeting Topic Presenter Time
1. Introductions
Roll Call / Roster Updates
Amy Fonseca 10 min
2. Review of the Meeting Goals and Agenda
Review pending Action Items from this committee’s 3/26/25 meeting (see attached)
Amy Fonseca 10 min
3. Flood Awareness Survey 2025 Results Presentation
FY25 Flood Awareness Campaign Results
The launch of Valley
Water’s FY26 Annual Flood Awareness Campaign kicks
off in October 2025.
Adam Probolsky
Paola Reyes
15 min
10 min
4. Valley Water Website Re-design: FloodReady landing page Meghan Azralon 15 min
5. Information Share: The 14th Annual California Flood Preparedness Week (CFPW) will be held from October 18-25, 2025
The state’s collabor
ation site has last year’s messaging, graphics, risk
communication tools, and ideas about events:
https://sites.google.com/view/cfpw/home
Amy Fonseca 5 min
6. Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Report, FY25 (Year 4: July 2024 to June 2025) Update the FY25 Projec
t Accomplishments column for your community
Google Link NOTE: Update Input Here Only column; Do Not edit anything else
Communities’ updates
are due by next CRS Users Group/PPI Meeting or by
the DEADLINE no later than May 30, 2025 (Friday)
Rene Moreno 20 min
7. Valley Water CRS Program Updates Amy Fonseca 10 min
8. Other Items Amy Fonseca 5 min
9. Adjourn
For questions, p
lease contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell) or [email protected]
ATTACHMENT 7
Pending Action Ite
ms from the
3/26/25 CRS Users Group / PPI Committee Meeting
Item #3: Annual Review of CRS Communities Roster
Action Item:
Requested communities review and update the roster located here:
https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871 Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item:
Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished.
All were reminded that no other information can be modified outside the INPUT HERE ONLY column. This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column.
Timeline for Sharing the Annual Evaluation Report with Governing Bodies:
− June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. − July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2.
How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body. − August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO).
ATTACHMENT 7
Name Community
Jennifer Chu City of Cupertino
Jorge Duran City of Gilroy
Harun Musaefendic City of Los Altos
Vency Woo City of Los Altos
Jeremy Wu City of Milpitas
Elizabeth Koo City of Milpitas
Jeremy Wu City of Milpitas
Maria Angeles City of Morgan Hill
Lauren Cody City of Mountain View
Renee Gunn City of Mountain View
Rajeev Hada City of Palo Alto
Brandon Coco City of Santa Clara
Christian Tran City of Santa Clara
Darrell Wong Santa Clara County
David Dorcich Santa Clara County
Vivian Tom City of San Jose
Gina Newbold City of Sunnyvale
Tamara Davis City of Sunnyvale
Amy Fonseca Valley Water
Emily Zedler Valley Water
Kristen Yasukawa Valley Water
Liang Xu Valley Water
Merna Leal Valley Water
Rene Moreno Valley Water
Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet
May 14, 2025 | 3:00 - 5:00pm | Zoom
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The meeting notes correspond with the discussion of the meeting agenda items.
Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting Notes
May 14, 2025 | 3:00 pm – 5:00 pm
Item #1: Introductions/ Roll Call/ Roster Updates
Attendees were introduced (see the attached attendance sheet) and informed that the meeting was being recorded to create meeting minutes and track attendance.
Amy Fonseca reminded the group to update the CRS Users Group roster if they haven’t already done so. ______________________________________________________________________________ Item #2: Review of the Meeting Goals and Agenda
The main objective of the meeting is as follows:
o Fulfill the requirements for CRS PPI credit as per the CRS Coordinator’s Manual by initiating the reporting process of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report (AER) for FY25 (Year 4: July 2024 to June 2025). Reviewe
d pending “Action Items” from the committee’s March 26, 2025, meeting.
Item #3: Annual Review of CRS Communities Roster
Action Item:
Requested communities review and update the roster located here:
https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5ur xqRJ- GxZDZ0jG6g/edit#gid=1135493871
Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item:
See details on Item #6 of the 5/14/25 Meeting Agenda
______________________________________________________________________________ Item #3: Flood Awareness Survey 2025 Results Presentation FY25 Flood Awareness Campaign Results
− Paola Reyes (Valley Water, Public Information Representative) reviewed the FY25 Flood Awareness Campaign results. The group was informed that this information will be in the 2021 PPI Annual Evaluation Report for FY25.
− Campaign goals were flood awareness, flood preparedness, and access.
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The meeting notes correspond with the discussion of the meeting agenda items. o Awareness: Educate FEMA-designated Special Flood Hazard Areas (SFHAs) residents and businesses about their flood risks and mitigation strategies. o Preparedness: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags.
o Access: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels. − Adam Probolsky gave a presentation overviewing the FY25 Flood Awareness Survey results. The group was informed that the FY25 flood awareness campaign results are available upon request and were asked to contact any member of Valley Water's CRS Program Team.
The laun
ch of Valley Water’s FY26 Annual Flood Awareness Campaign kicks off in October 2025
Paola Reyes shared that we reduced the number of mailers sent to those in the FEMA- designated Special Flood Hazard Area from four to three. As indicated in the flood survey results, the number of people recalling the mailers slightly decreased, so we may consider using a fourth mailer in the future.
She also shared that as the FY26 campaign is being developed, the idea is to focus on the following three topics: 1) Turn around, don’t drown; understanding shallow flooding; 2) How to prepare sandbags; and 3) Downloading disaster emergency apps.
Paola shared Valley Water’s Communications’ creative approach for next year’s campaign.
Renee Gunn from the City of Mountain View mentioned that at their tabling events, it’s been more effective to focus on emergency preparedness rather than specifically on flood preparedness. That seemed to resonate more with people, as emergency preparedness for all disasters, including floods, earthquakes, mudslides, power outages, etc., affects everyone, but flooding specifically, not necessarily.
Merna Leal mentioned that the timeline graphic of historical floods after drought seemed to really impact people at tabling events in which Valley Water has participated.
The suggestion is to continue updating the timeline graphic, making it available on Valley Water’s website, and sharing it with the cities and counties for their websites. ______________________________________________________________________________ ATTACHMENT 9
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Item #4: Valley Water Website Re-design: FloodReady landing page Megan Azralon (Valley Water, Public Information Representative) provided an update on the Valley Water website redesign, highlighting upcoming improvements to make flood and emergency information easier to find. She shared a preview of the new homepage layout.
Key features include a reorganized menu, customizable highlight sections, quick links, an interactive map for sandbag locations and flood alerts, and integration of campaign visuals.
The updated design will improve accessibility and user experience, with full language translation support. Feedback on layout and content is welcome.
Action Item:
Provide feedback on Valley Water’s website redesign to [email protected]. ______________________________________________________________________________ Item #5: Information Share: The 14th Annual California Flood Preparedness Week (CFPW) will be held from October 18-25, 2025
Attendees were reminded of the state’s collaboration site for the upcoming flood season’s CFPW. The state’s website has last year’s messaging, graphics, risk communication tools, and ideas about events:
https://sites.google.com/view/cfpw/home and https://water.ca.gov/Flood-Prep-Week We discussed the importance of communities participating in the state-led CFPW effort as agencies throughout the state participate and share information on invaluable available resources. This is of great importance given that beginning in FY2, Valley Water will likely no longer provide the cities/county with flood readiness promotional/giveaway items. Materials from Valley Water’s annual flood awareness campaign will continue to be made available to the cities/counties.
Action Item
:
Contact
the California Department of Water Resources with questions about CFPW and/or to request that your agency be added to the state’s distribution list. Nikki Blomquist, Program Coordinator: [email protected] Jason Ince, Public Affairs: [email protected]
______________________________________________________________________________ Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished.
All were reminded that no other information can be modified outside the INPUT HER E ONLY column.
This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column.
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The meeting notes correspond with the discussion of the meeting agenda items.
Timeline for
Sharing the Annual Evaluation Report with Governing Bodies:
− June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. − July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body.
− August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO).
Action Item:
Submit your agency’s updates of CRS Creditable Outreach and Flood Response Projects by CRS Community (Appendix A of the 2021 Multi-Jurisdictional Program for Public Information [PPI]) no later than, Friday, May 30, 2025.
______________________________________________________________________________ Item #7: Valley Water CRS Program Updates
Valley Water has led CRS as a ‘fictitious community’ since 1998. o Federal changes, rising workload, and limited resources have made this voluntary role unsustainable.
Valley Water is looking into transitioning to a supportive partner role (not a direct participant). o Working with a consultant to determine the transition plan and details. Impact on CRS Communities
o Cities would work directly with FEMA/ISO for CRS administration and technical support. Continued Valley Water Support:
o Channel maintenance docs (Activity 540)
o Documentation for Valley Water CRS-creditable activities upon request o Lead PPI through April 2026
Post-2026 Valley Water may no longer participate in PPI for CRS purposes but would continue with our annual flood prep campaign, which could still be eligible for CRS credit. Cities would need to determine how they would like to manage their own/multi- jurisdictional PPI and credit verification.
Valley Water is also looking to amend the consultant’s contract to help CRS communities with the transition.
We are open to feedback; email or call Amy with questions or concerns. Formal notice will be sent to the cities once decisions are made, and the transition plan is ready.
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Action Item
:
Send any comments/concerns to [email protected] and copy [email protected] and [email protected].
______________________________________________________________________________ Item 8: Activity 350 – Flood Protection Information, c. flood protection website Reminded communities that their respective flood protection resource landing pages should redirect to floodsmart.gov, ready.gov, and valleywater.org/floodready.
Per the CRS Coordinator’s Manual (page 350-7), the community must:
1) The community must ch eck the website’s links monthly and fix those that are no longer accurate. 2) At least annually, the community must review the content to ensure it is current and pertinent (e.g., correct names, addresses, phone numbers, and other contact information; update any ordinance changes, etc.).
Action Item:
Each agency is requested to review/update their organization’s flood protection resources landing pages as indicated above.
______________________________________________________________________________ Item #9: Other Items
Internal change to Valley Water’s CRS Program; transferring from Office of Civic Engagement to Watersheds.
ATTACHMENT 9