July 15, 2025 Item No. 5 - 25-1260
City Council
Item No. 5, RTC 25-1260
Study Session and Update
on the City's Shared Mobility
1852
Program
THE MISSION CITY
July 15, 2025
City of
Santa Clara
The Center of that's Possile
Agenda
Background
Shared Mobility Device Program
Programs in Other Cities
Program Data
Upcoming Program Modifications
Questions/Comments
2 2
POST MEETING MATERIAL
1 City of
Santa Clara
The Center of What's Possible
Background
• 2019 - Council enacts a temp. moratorium on shared mobility (bicycle and scooters) and directs staff to develop a program • 2020 - California AB 1286 requires shared mobility operators to obtain City permits/agreements
Class action ADA/Scooter litigation against scooter companies (San Diego & other CA cities)
• Santa Clara pauses moving forward until litigation resolved 3 3
City of
Santa Clara
The Center of WhatS Pussible
Background
• 2019 - 2021: City staff develops a permit program:
- Research on laws, existing programs, industry standards - Discussions w/operators and other cities
- Outreach to residents, City Depts., BPAC, and Council • December 7, 2021 - City Council approves a Shared Mobility Permit Program.
• No additional DPW staffing allocated to manage program. 4 2
City of
Santa Clara
the Centere Whole Possible
Shared Mobility Device Program
5 City of
Santa Clara
The Center of Whats Possible
Administrative Regulations
• Shared Device Requirements • Maintenance
• Parking • Data Sharing
• Usage Areas within City • Enforcement
• Fleet Management and • Insurance and
Balancing Indemnification
• Customer Service • Permit Fees
• Education and Outreach • Special Event Requirements
6 3
City of
Santa Clara
The Center of Whats Possible
Key Elements
• One-year operating permits
• Maximum number of citywide devices (3,000)
• Device parking and management
• Device data
• Customer service
• Fines and permit revocation
7 City of
Santa Clara
The Center of What's Possible
Usage Areas within City
• Allowed on 25 mph public roadways
• Allowed on public roads >25 mph if Class II
or Class IV bikeway present
• No use on City Park property
• Adhere to speed limit on City trails
• No riding on sidewalks
8 4
City of
Santa Clara
The Center of Whar's Possible
Shared Device Requirements
• GPS for tracking location
• Permanent Device ID
• Display business name, customer service
phone number and email address
• Comply with California Law, Vehicle Code
and Industry standards
• Geofencing capabilities
9 City of
Santa Clara
The Cooter of What's Puttible
Enforcement
• Enforcement of State Laws related to helmets, licensure, sidewalk riding, riding on streets without bike lanes
• Impounding when unresolved parking or safety issues
beyond 2 hrs
• Failure to comply or pattern of complaints
- Fines
- Annual Permit review
- Permit revocation
10 10
5 City of
Santa Clara
The Center eye Possi
Customer Service/Maintenance
• Multilingual website, call center and mobile app
• 24-hour customer service
• Email, Text and Phone options
• Parking issues and unsafe devices
-Two-hour response time 24
• Devices must be in working condition
• Maintenance information (as requested)
11 11
City of
Santa Clara
Education and Outreach
• Operators to ensure compliance with laws on
helmets, parking, sidewalks, speed and bike
lanes
• Operator shall hold safety and education
outreach events for users and the public
• State Laws visible on shared devices, websites
and mobile apps
12 12
6 City of
Santa Clara
The Confer of What's Postible
Parking
• Operators to inform users and ensure
compliance w/ State Laws/ parking regulations
• Devices shall be parked upright
• Devices shall not obstruct items such as:
- sidewalks, fire hydrants, utility poles, transit facilities, ADA parking, loading zones, curb ramps, driveways and City's vision triangles • Two-hour response time for improperly parked devices
• Shared parking and Future Priority Parking Areas
13 13
City of
Santa Clara
Typical Deployment Areas
• Santa Clara Caltrain Station
• Old Quad/Santa Clara University
boundary
• Mission College Area
• El Camino Real
• Stevens Creek Boulevard
• Tasman Drive Light Rail Stations
14 14
7 City of
Santa Clara
The Center of Whats Possible
Programs in Other Cities
City Pilot* Permanent Bike Share Scooter Share
San Francisco X X X
Oakland X
San Jose X X X
Fremont
Sunnyvale x X
Mountain View X
Palo Alto X
Berkeley X X
Sacramento X x
*Pilot programs are in various stages of completion.
15 City of
Santa Clara
The Coffer of Whit. Possibl
Shared Mobility Program Data
16 16
8 City of
Santa Clara
The Conler of Whary Possible
Operator Devices by Fiscal Year
Fiscal Year Operator Devices Total per FY
Bird 1000
2022-23 1300
Veo 300
Bird 150
2023-24 450
Lime 300
2024-25 Bird/Spin 150 150
2025-26 TBD* TBD TBD
*Finalizing 3-month permit extension for Bird/Spin
17 17
City of
Santa Clara
The Center of Whats Possible
Operator Data by Fiscal Year
Fiscal Operators #of Trips Total Avg Distance/
Year Distance (mi) Ride (mi)
22-23 Bird and Veo 35,028* 41,254* 1.18*
Bird and
23-24 25,663 23,045 0.90
Lime
24-25 Bird/Spin** 503 806 1.62
25-26 TBD TBD TBD TBD
*Does not include Veo data due to unavailability. Veo also ceased operations in Santa Clara in March 2023
** Bird/Spin permit issued in Feb 2025
18 18
Heat Maps
Bird (Feb - Jun 2025)
Ride Start Heat Map Ride End Heat Map
Total Rides: 503 Unique Riders: 249 Avg Rides per User: 2.02 19 19 City of
Santa Clara
The Center of Whats Possible
Upcoming Program
Modifications
20 20
10 City of
Santa Clara
the Came only Posibe
Updated Admin Regulations
Proposed changes to take effect in summer 2025
• Open Permit Applications throughout the year (as needed) • Permits valid for one year from date of issuance with optional one year renewal
• Permits may also be temporarily extended 3 months to close gaps in operation
• Operator to offer insurance coverage for riders per AB 458 (effective Jan 1, 2024)
21 21
City of
Santa Clara
The Center of Whats Possible
Questions/Comments
22 22
11 City Council
Item No. 5, RTC 25-1260
Study Session and Update
on the City's Shared Mobility
1852
Program
THE MISSION CIT
July 15, 2025
23 12