City of Santa Clara
Meeting Agenda
Economic Development & Marketing Committee
(Ad Hoc)
Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
4:00 PMMonday, September 22, 2025
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/84548597547
• Webinar ID: 845 4859 7547
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
CONSENT CALENDAR
1. Approval of August 11, 2025 Economic Development &
Marketing Committee (Ad Hoc) Minutes
25-952
Approve August 11, 2025 Economic Development &
Marketing Committee (Ad Hoc) Minutes
Recommendation:
PUBLIC PRESENTATIONS
[This item is reserved for persons to address the body on any matter not on the agenda that is within the subject matter jurisdiction of the body. The law does not permit action on, or extended discussion of, any item not on the agenda except under special circumstances. The governing body, or staff, may briefly respond to statements made or questions posed, and appropriate body may request staff to report back at a subsequent meeting.]
GENERAL BUSINESS
Economic Development & Marketing
Committee (Ad Hoc)
Meeting Agenda September 22, 2025
2. Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
25-953
Discussion and direction on the Citywide 2026
Economic Development & Community Engagement
Plan.
Recommendation:
STAFF REPORT
ADJOURNMENT
MEETING DISCLOSURES
Economic Development & Marketing
Committee (Ad Hoc)
Meeting Agenda September 22, 2025
The time limit within which to commence any lawsuit or legal challenge to any quasi-adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi-adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker."
In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format.
Contact the City Clerk’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability-related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
25-952 Agenda Date: 8/25/2025
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Approval of August 11, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes
RECOMMENDATION
Approve August 11, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes City of Santa Clara Printed on 9/19/2025Page 1 of 1
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City of Santa Clara
Meeting Minutes
Economic Development & Marketing Committee (Ad Hoc)
Draft
4:00 PM Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
08/11/2025
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/84548597547
• Webinar ID: 845 4859 7547
• By phone: +1 669 444 9171
To submit written public comment before meeting:
Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
Chair Gillmor called the Special Meeting to order at 4:08 P.M.
Lisa M. Gillmor, Albert Gonzalez, and Karen HardyPresent 3 - Kelly CoxAbsent 1 -
CONSENT CALENDAR
A motion was made by Member Gonzalez, seconded by Chair Gillmor, to approve the Consent Calendar which includes the July 28, 2025 Economic Development & Marketing Committee (Ad Hoc) meeting minutes.
Aye: Gillmor, and Gonzalez2 -
Absent: Cox1 -
Abstained: Hardy1 -
1. 25-877 Approval of July 28, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes
Adopted
08/11/2025Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
PUBLIC PRESENTATIONS
Wanda Buck shared input as a representative of the Senior and Older Adult community, emphasizing the importance of their inclusion in community engagement activities, major events, and game attendance.
GENERAL BUSINESS
2. 25-878 Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
ADJOURNMENT
Chair Gillmor adjourned the meeting at 5:38 P.M.
Adjourned
MEETING DISCLOSURES
08/11/2025Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
The time limit within which to commence any lawsuit or legal challenge to any quasi-adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi-adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker."
In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format.
Contact the City Clerk’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability-related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
25-953 Agenda Date: 8/25/2025
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
BACKGROUND
At the April 28, 2025, Economic Development and Marketing Committee Ad Hoc (EDMC) meeting, staff presented a strategic framework to the Committee for community activation and event support for 2026 events for Super Bowl and FIFA World Cup. Information was presented outlining the formation of a Major Events Task Force to support planning efforts by focusing on fundraising, strategic outreach, and community engagement initiatives related to Santa Clara’s participation in the 2026 major events.
On June 2, 2025, Committee and stakeholders held a discussion on the Citywide 2026 Economic Development & Community Engagement Plan, including proposed priorities, community programming, and campaign theme options.
The following campaign theme options were presented for consideration:
· Santa Clara: Where the World Kicks off
· Santa Clara: Get Your Kicks in 2026
· Santa Clara 2026 The World Plays Here
On June 23, 2025, Committee members and stakeholders engaged in an Event Strategy Workshop that mapped city landmarks, assets and district boundaries to visualize potential event locations, layered with community demographics, cultures and interests. The exercise also included community survey results for a community ideas generator survey that launched on June 17, 2025. The survey was launched as a call to the community for input on possible events ideas.
Committee members had further discussion on the potential events and locations and were asked to share one word that captures the core value of Santa Clara. Staff shared that a community values survey would be launched to the broader community as mirroring the core value exercise. The goal is to capture the core value of what Santa Clara’s community events should embody to build a narrative and slogan for 2026 event campaign.
Community Ideas Generator Response Survey Results
Below are the community survey results which were presented to the Committee as a part of the Event Strategy Workshop.
Community
Responses
Frequency Notes
Community
Responses
Frequency Notes
Community
Responses
Frequency Notes
Watch Parties
31 With
games
and
prizes,
at
the
library and senior center
Concerts
29 Free
Night Markets
27 Also,
day
markets,
night
auction center
Food Vendors
17 Include local popular restaurants:
Stan's
Donuts, Saint John's
Burgers, Su's Kitchen
Food Crawl
16 Guides for residents
1 Language translators
1 Beer gardens
1 Farmers Market
1 Events at SCU
1 Celebrity
pickle
ball tournaments
1 Car shows
1 Showcase
green
cutting -
edge
technology,
reduce waste
1 Cultural pavilion
Posters of players
1 Downtown activation
1 No riots no crime
1 Feeding the homeless
1 Meet
and
greet
cocktail party
1 Black -tie
Bingo Night
1 Scavenger Hunt
1 None!
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25-953 Agenda Date: 8/25/2025
Community
Responses
Frequency Notes
Community
Responses
Frequency Notes
Community
Responses
Frequency Notes
Watch Parties
31 With
games
and
prizes,
at
the
library and senior center
Concerts
29 Free
Night Markets
27 Also,
day
markets,
night
auction center
Food Vendors
17 Include local popular restaurants:
Stan's
Donuts, Saint John's
Burgers, Su's Kitchen
Food Crawl
16 Guides for residents
1 Language translators
1 Beer gardens
1 Farmers Market
1 Events at SCU
1 Celebrity
pickle
ball tournaments
1 Car shows
1 Showcase
green
cutting -
edge
technology,
reduce waste
1 Cultural pavilion
Posters of players
1 Downtown activation
1 No riots no crime
1 Feeding the homeless
1 Meet
and
greet
cocktail party
1 Black -tie
Bingo Night
1 Scavenger Hunt
1 None!
1 Community Engagement Opportunities
Below was presented to the Committee as potential opportunities and partnerships the City identified for the consideration by the Committee. Once the Committee has identified and located all the currently proposed events, the potential events would be categorized into three buckets, City-Led, Community-Led and Sponsor Partner. Events included in the City-Led category will exclusively provide inclusive, low-cost programming which is open to the public.
Event
Suggested
Location
Suggested
Date
Organizer/Key Stakeholder
Clock Gate (FIFA
Countdown
Clock)
Holiday Tree Lighting
Central Park
Dec -25
City Departments
4th July Celebration
Mission College
Jul -25
Street Dance
Franklin Square
Aug -25
Art and Win
Central Park
Sep -25
Parade of Champions
Franklin Square
Oct -25
Ana
Vargas
Smith,
BAHC,
Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library)
Library
Community Chalk Art
Contest
Jan -26
Local schools, Art groups
cultural
Sports Themed Exhibit
Triton Museum
Feb -26
Triton Museum
Firehouse Run
Apr -26
Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May -26
Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in Santa
Clara
Santa Clara City Library
Events Library
Library
Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City Manager’s
Office
Discover Santa Clara
Scavenger Hunt Whole city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
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25-953 Agenda Date: 8/25/2025
Event
Suggested
Location
Suggested
Date
Organizer/Key Stakeholder
Clock Gate (FIFA
Countdown
Clock)
Holiday Tree Lighting
Central Park
Dec -25
City Departments
4th July Celebration
Mission College
Jul -25
Street Dance
Franklin Square
Aug -25
Art and Win
Central Park
Sep -25
Parade of Champions
Franklin Square
Oct -25
Ana
Vargas
Smith,
BAHC,
Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library)
Library
Community Chalk Art
Contest
Jan -26
Local schools, Art groups
cultural
Sports Themed Exhibit
Triton Museum
Feb -26
Triton Museum
Firehouse Run
Apr -26
Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May -26
Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in Santa
Clara
Santa Clara City Library
Events Library
Library
Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City Manager’s
Office
Discover Santa Clara
Scavenger Hunt Whole city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
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25-953 Agenda Date: 8/25/2025
Event
Suggested
Location
Suggested
Date
Organizer/Key Stakeholder
Clock Gate (FIFA
Countdown
Clock)
Holiday Tree Lighting
Central Park
Dec -25
City Departments
4th July Celebration
Mission College
Jul -25
Street Dance
Franklin Square
Aug -25
Art and Win
Central Park
Sep -25
Parade of Champions
Franklin Square
Oct -25
Ana
Vargas
Smith,
BAHC,
Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library)
Library
Community Chalk Art
Contest
Jan -26
Local schools, Art groups
cultural
Sports Themed Exhibit
Triton Museum
Feb -26
Triton Museum
Firehouse Run
Apr -26
Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May -26
Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in Santa
Clara
Santa Clara City Library
Events Library
Library
Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City Manager’s
Office
Discover Santa Clara
Scavenger Hunt Whole city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
On July 14, 2025, Committee members reviewed the results of the Event Strategy Workshop, Community Values Survey that launched on June 30, 2025. Committee members and stakeholders provided feedback and input on a potential events slogan and campaign for the community engagement related to the 2026 events of Super Bowl and FIFA World Cup.
Top five Community Value Survey Results
Home (46)
Diversity (34)
Community (29)
Inclusive (16)
Family (12)
On July 28, 2025, Committee members heard presentations from several community stakeholders on proposed Sponsor/Partner-Led events tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup.
Event Proposal Presenters
Diana Ding
Patty Wong
Ana Vargas-Smith
Harbir Bhatia
David Kertes on behalf of Robert Haugh
Ester Rubin
Debra von Huene
On August 11, 2025, Committee members heard a presentation from community stakeholders Dan Holder on proposed Sponsor/Partner-Led event tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup. Additionally, the Committee reviewed the outcomes of the Event Strategy Workshop and conducted a gallery walk of the identified event concepts to refine and narrow them into a prioritized list.
The August 25, 2025, meeting was canceled to provide staff additional time to review and refine the event concept list for budget and logistical feasibility.
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25-953 Agenda Date: 8/25/2025
DISCUSSION
At the September 22, 2025, EDMC meeting, the Committee will review the outcomes of the Event Strategy Workshop and staff will present the recommended slogan and logo and event and activation priority list. To meet the fast-approaching Super Bowl LX and community events leading up to 2026’s major events, there is an urgency to finalize the slogan and logo. The feedback from the Committee meeting will be shared at the September 23, 2025 City Council meeting. Additional information and supporting documents are included in the Council Report for the September 23, City Council meeting.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.
FISCAL IMPACT
There is no fiscal impact associated with this report. The potential activities from the Citywide 2026 Major Events Economic Development & Community Engagement Plan may include future costs.
COORDINATION
This report was coordinated by the City Manager’s Office.
PUBLIC CONTACT
Public contact was made by posting the Council agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email [email protected] or at the public information desk at any City of Santa Clara public library.
RECOMMENDATION
Discussion and direction on the Citywide 2026 Economic Development & Community Engagement Plan.
Reviewed by: Reena Brilliot, Director of Economic Development and Sustainability Approved by: Elizabeth Klotz, Assistant City Manager
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