9/23/2025 Item 6
City Council
Major Events 2026 & Community
Engagement and Request for City
Council approval of Slogan and Logo
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THE MISSION CIN Paulina Morales, Assistant City Manager Elycia Knight, Assistant to the City Manager
Janine De la Vega, Public Information Officer
David Knight, Communications Manager
Agenda Item # 6, (25-1012)
September 23, 2025
1 City of
Santa Clara
The Conterof Whate Fossile
Agenda
• Staff Presentation
- Introductions to the Team
- Background
- Input for Slogan
• Slogan and Logo Journey
- zö agency presentation
2 POST MEETING MATERIAL
1 9/23/2025 Item 6
City of
Santa Clara
The Center of Week Posible:
Staff Introductions
• City Manager's Office: • zÖ Agency:
- Paulina Morales, Assistant City Manager - Sonja Anderson, Consultant - Elycia Knight, Assistant to the City Manager - Ron Comer, Consultant - Janine De la Vega, Public Information Officer
- David Knight, Communications Manager
3 City of
Santa Clara
The Center Of Wish Postitle
Superbowl 2016
• Santa Clara's slogan for Super Bowl 2016
- "The Center of What's Possible"
- Subtaglines
• "50 Awesome Things to do in Santa Clara"
• "A City with a mission"
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2 9/23/2025 Item 6
City of
Santa Clara
The Crater of Whory Possible
Background - Economic Development and
Marketing Committee (EDMC)
Established EDMC Ad Hoe in January 2025
EDMC established for focus on community
engagement and timeframe
EDMC has been providing input on Community
Engagement for major events 2026
• Provided input on campaign slogan and logo
5 City of
Santa Clara
Community Engagement Efforts
Elycia Knight, Assistant to the City Manager
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3 9/23/2025 Item 6
City of
Santa Clara
The Center of Vilers Possible
Input for Development of the Slogan
Core Values Survey Economic Consultant
Development & Workshop with staff
Marketing
Committee Input
7 City of
Santa Clara
The Confter of thats Promitte
Community Survey
"Share one word or value that captures the spirit of Santa Clara" Dates Open: June 30, 2025 - July 10, 2025 diversity
loyaity
Survey Results: 335 entrepreneump forward-ook history credie amunity welcoming
Top 5 Values
Home - 46 votes
rampors
Diversity - 34 votes
Community - 29 votes I home
Inclusive - 16 votes
Family - 12 votes ambassion herportune
community
nonorabic mervictor
8 8
4 9/23/2025 Item 6
City of
Santa Clara
The Cocker of Whats Posible
Committee Input
Presented Base Value Statements
Santa Clara is where [VALUE] takes the field
The road to 2026 runs through Santa Clara - powered by [VALUE] • Our city. Our [VALUE]. Our game.
: Santa Clara [VALUEJ: The World Plays Here
Santa Clara, where it takes [VALUE] to become a Champion • Santa Clara's [VALUE], the World's Stage.
• Where [Value] meets [Value].
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City of
Santa Clara
Tile Center of Whath Possild:
EDMC Input
Submitted Base Value Statements
Santa Clara where [Diversity/Innovation] takes the field (13)
2. The road to 2026 runs through Santa Clara - powered by [Diversity/Opportunity] (5)
3. Santa Clara where it takes [Innovation/Heart] to become a Champion (16)
4. Santa Clara the [future] starts here (2)
Santa Clara the World kicks off here (3)
6. Santa Clara: The World [Connects/Competes/Intersects] Here (2)
7. Santa Clara 2026 (request to include within the slogan)
8. Santa Clara: Hometown [Heart] on a World Class Stage (8)
9. Santa Clara: Get your kieks in 2026 (1)
10. Santa Clara: Where [tradition] meets/intersects [innovation] (3)
11. Santa Clara: Our City. Our [Champions]. Our Game. (5) 10 10
5 9/23/2025 Item 6
City of
Santa Clara
The Center of What's Possibl
Slogan and Logo Journey
Janine De La Vega, Public Information Officer
11 11
City of
Santa Clara
The Contak of Whet) Possilde
Consultant Workshop
• What Archetype is Santa Clara?
1. The Host
"A city that doesn't just hold events; makes you feel at home the second you arrive"
2. The Bridge
"The link between tradition and future, between local pride and global connection"
3. The Catalyst
"The spark that turns possibility into progress and makes the futuré feel personal" -
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City of
Santa Clara
The Center of What Possibly
Slogans that Missed the Mark
• From every corner we come.™M
• Game on, World. ™
• All plays lead here. ™
• Gather here. Go far. ™M
• All the world—our stage.
• Home field, global stage. ™M
• Home field for the world.
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City of
Santa Clara
The Copter of Wiles Possiole
Slogans that Came Close
• Gather here. Make your mark. ™M
• Make your mark is aspirational and outcome-focused, connecting to sports, innovation, culture, and civic pride.
• On the global stage we shine. ™
• "Global stage" evokes the prestige of international attention, while "we shine" affirms readiness and excellence.
It works for more than sports-encompassing hospitality, innovation, and cultural pride-and holds up year-round as both a rallying cry and a statement of presence.
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9/23/2025 Item 6
City of
Santa Clara
The Coester of whaty Pessitte
Recommended Slogan,
Where the mission meets the moment.
• Bridges Santa Clara's proud identity as "The Mission City" with the excitement of hosting landmark global events.
• "Meets the moment" captures timeliness and readiness. • "Mission" and "Moment" are versatile, Santa Clara rises to many occasions.
• Connects the past and future, local and global-while instilling community pride and inviting participation.
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City of
Santa Clara
The Confer of What's Possible
Slogan and Logo
• The slogan pairs with a logo and are meant to compliment each other
• The slogan/logo is meant to be an extension of our brand - not to take its place but to elevate the community in the global moment
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City of
Santa Clara
The Coater of What Possible
Recommended Logo & Mark
WHERE THE CITY oF SANTA CLARA
MEETS THE MOMENT
17 17
City of
Santa Clara
The Center of What Possible
Recommended Logo & Mark
CITY OF CITY OF
SANTA SANTA
CLARA CLARA
18 18
9 9/23/2025 Item 6
City of
Santa Clara
The Cepter of Whats fossile
zö agency Presentation
19 19
City of
Santa Clara
Items for consideration
Staff to finalize images that require licensing
City Council approval requested
Upcoming Events:
• October 4th - Parade of Champions
• December 5th - Holiday Tree Lighting
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9/23/2025 Item 6
City of
Santa Clara
The Center of Whats Possible
Recommended Council Action
• Approve the recommended Slogan and Logo, subject to minor modifications and third-party approval requirements, which include approval of required licensing rights for the intended use of the logo.
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