10/21/2025 Item 10
City Council
Action on the City's Community Event
and Activation Priority List in
Connection with Super Bowl LX
and FIFA World Cup 2026 and Approve
Related Budget Amendment
1852
THE MISSION CIT
Paulina Morales, Assistant City Manager
Elycia Knight, Assistant to the City Manager
Agenda Item # 10, (25-1527)
October 21, 2025
City of
Santa Clara
Tine Center of Whith Possibl
Purpose
Update the City Council on community engagement events to bring the community together, foster city pride and create memorable experience for residents surrounding major events in 2026. Discuss next steps and get Council feedback and direction, with initial budgetary seed funding.
POST MEETING MATERIAL
1 10/21/2025 Item 10
City of
Santa Clara
The Copter of Sleets Possili:
Santa Clara to Host Major Events
> Super Bowl LX February 8, 2026 Event Ticket Range
> FIFA World Cup (6 games) Super Bowl LX $6,905 - $30,000+ FIFA World Cup $969 - $16,000+
• Community Engagement surrounding
the Major events 2026
• Not all residents will attend events
• Comontunity to come together as a
3 City of
Santa Clara
The Center of What's Pissible
Agenda
• Background
• Development of Community Engagement Event list
• Art Activations
• Event & Activation Potential Costs
• Milestones
• Next Steps
• Staff Recommendations
4 2
10/21/2025 Item 10
City of
Santa Clara
The Centerof Whats Posible
Background: Super Bowl 2016
Super Community Events
1-P--4 • Santa Clara's slogan for Super Bowl 2016 -
"The Center of What's Possible"
Santa Clara celebrates Super Bowl 50
with fun community events
- Events:
• Super Community Tree Lighting
• Super Community Art Unveiling "Anything's Possible"
• Gridiron Glory Exhibit interactive exhibit at Triton
Museum of Art
• Super Community Black & Gold Gala
Super Community Run
• STEM Innovation Bowl
Super Community Concert & Fireworks
Super Community Celebration 5
5 City of
Santa Clara
The Center of Whats Possible
Background - Economic Development and
Marketing Committee (EDMC)
Council established EDMC Ad Hoc in January 2025
EDMC established focus and timeframe
Provide input on Community Engagement for Major
Community Events for 2026
• Input on campaign slogan and logo
• Input on community engagement efforts
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10/21/2025 Item 10
City of
Santa Clara
The Center of Whats Possibir
Background - Slogan & Logo
TEMOMENT
SANTA
CLARA
WHERE THE CITY OF SANTA CLARA
MEETS THE MOMENT
City of
Santa Clara
The Center of Whits Possible
Community Engagement Efforts
Elycia Knight, Assistant to the City Manager
8 4
10/21/2025 Item 10
City of
Santa Clara
The Center of Whats Poscible
From Local Pride to Global Recognition
Why now? Why engage?
The countdown to Super Bowl LX To ensure community voice and FIFA 2026 presents a once- drives how Santa Clara shows up in-a-generation opportunity. on the global stage.
Community Collaboration → Global Opportunity
The community engagement process was designed to ensure that Santa Clara's residents, usinesses, and partners help shape how the City celebrates two global moments; supe owl LX and the 2026 FIFA World Cur
9 City of
Santa Clara
The Center of What Possile
Development of Event & Action List
Economic
Development
& Marketing
Committee
Workshops City Staff
Call for Community
Proposals Survey
Community-Driven Process Community stakeholders collaborating during the Major Events Workshop
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10/21/2025 Item 10
City of
Santa Clara
Tine Center of Whar Pasrible
Input for Development of the Events & Activations
Gallery Walk &
Event Idea's Survey Call for Proposals Committee Input
11 City of
Santa Clara
The Center of Whe Possibil
Community Survey Results
What type of events do you want to see in Santa Clara?
Dates Open: June 16, 2025 - July 4, 2025
Survey Respondents: 209
6frd love to see food festival events
6& My 10-year-old son said, that celebrate cultural diversity and 'Sports card events!' He loves bring together cuisines from collecting NFL football cards. different diasporas in one place.
All kinds of fun kid-friendly Imagine Nepali momo, Chinese activities would be great. dumplings, Indian chicken tikka, and Japanese sushi-all side by side.
12 12
6 10/21/2025 Item 10
City of
Santa Clara
The Center of Whaty Possible
Community Survey
What type of events do you want to see in Santa Clara?
Top 5 Event Concepts
Watch Parties
Concerts
Night Markets
Food Vendors
Food Crawl
13 City of
Santa Clara
The Conter Of What Possi
Call for Proposals
+10 event proposals
Sparked meaningful
discussions on inclusivity
• Identified expectations of
diverse community groups
and demographies
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10/21/2025 Item 10
City of
Santa Clara
The Center of What Possible
Gallery Walk
• Reviewed 12 event concept
sheets displayed around the Art & Creative
room
• Used dot voting to identify
top event ideas
• Broke into small groups to
discuss high-interest
concepts, community need
and feasibility
• Selected top three event
concepts
15 15
City of
Santa Clara
The Contes of that Possible
Community Events Framework
• City-Led Events
Historical or Proposed City events clustered
around Up/Downtown
• Sponsor/Partner-Led Events
Community + City / Sponsor-led events,
clustered around Up/Downtown
• Community-Led Events
City-acknowledged with City Council support, тт,
sprinkled across the city
16 10/21/2025 Item 10
City of
Santa Clara
FIve Center of shots Posible
Engagement Results
Event Category Type
Watch Parties & Sports Experiences City-led
2 Live Music & Performance City-led
3 Night Markets & Festivals Partner-led
4 Stem Bowl City-led
5 Event at the Stadium City-led
6 Activations City-led/Partner support
17 17
City of
Santa Clara
The Center of Whats Possible
1. Watch Parties (City Led)
City-Led Event Support:
• Co Fund/Partnership with Businesses/Facilities
• 3x Maximum Parties
• Application for License
• Athlete meet-and-greets with players
• Public safety, permits, infrastructure, staff time
• Sponsorship Coordination
• Marketing and Promotional Support
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9 10/21/2025 Item 10
City of
Santa Clara
The Center of What's Possible
2. Live Music & Performance (City Led)
City-Led Event Support:
• Funding Support
• Securing Talent
• Partnership with a facility
• In-kind Support (public safety, permits,
infrastructure, staff time
• Sponsorship Coordination
• Marketing and Promotional Support
19 19
City of
Santa Clara
The Confer of Whats Pesuble
3. Night Markets and Festivals (Partner Led/City Support) Partner Led with City Support:
• Facility Use (900 Lafayette/Commerce Plaza)
• Space for Food Trucks/Tents
• Seating areas
• Power access
• Turf & String lights
• In-kind Support (public safety, permits,
infrastructure)
• May apply for Community Grant
20 • Marketing and Promotional Support
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10/21/2025 Item 10
City of
Santa Clara
The Center of What's Possible
4. Event at the Stadium (City/Partner Led)
City/Partner-Led Event Support:
• Funding Support
• Securing Talent
• Partnership with a facility
• Public safety, permits, infrastructure, staff time
• Sponsorship Coordination
• Marketing and Promotional Support
21 21
City of
Santa Clara
The Center of What's Pestile
5. STEM Bowl (City Led)
City-Led Event Support:
• Funding Support
• Securing Talent
• Partnership with a facility
• Public safety, permits, infrastructure, staff
time
• Sponsorship Coordination
• Marketing and Promotional Support
22 22
11 10/21/2025 Item 10
City of
Santa Clara
Tim Conterof Wot Positt
6. Activations
23 23
City of
Santa Clara
Thet Center of Whats Possible
Business Lighting Campaign
Examples
24 24
12 10/21/2025 Item 10
City of
Santa Clara
Th. Conter of Whots Possible
Aerial Art Examples
WISTOT
25 25
City of
Santa Clara
The Conterolshats Possilde
Corridor Art (City Sports Legends) -
Examples
26 26
13 10/21/2025 Item 10
City of
Santa Clara
The Conterol What Possibih:
Community Art Examples
27 27
City of
Santa Clara
The Cineer of Whats Cossible
Event Attendance Location Date
Park and open space
Watch Party (goal of three) ~10K ppl Public Facility June/July 2026 Business
Park and open space or
Community Concert ~10K - 30K ppl Facility (Including Santa Clara April or July 2026 University Buckshaw Stadium)
900 Lafayette / Commerce Monthly Series
Night Market / Festival ~ 10K - 50K ppl Plaza beginning January 3181, 2026.
Event at the Stadium (e.g.
Youth Soccer Tournament and -15K - 30K ppl Levi's Stadium April or July 2026 Movie Night or community
concert)
STEM Bowl ~10K ppl Convention Center April 19, 2026
28 28
14 10/21/2025 Item 10
City of
Santa Clara
Tha: Capter of Whats Possibl
Funding Strategy
• Goal: Net cost to City to be approximately $1 million • Approach: Implement an aggressive sponsorship and partnership strategy including:
- Corporate sponsorships
- Community donations
- Revenue-generating opportunities
• Objective: Leverage external resources to offset City expenses. • Strong community interest in a Stadium Event, the most significant and costly activation
29 29
City of
Santa Clara
The Center of Whats Poosible
Summary of Proposed Events/Activations
and Costs
Event Type Category Category Estimated Attendance Potential Costs Watch Parties & Sports City-led 10,000 $150,000 - $375,000 Experiences
Live Music & City-led 10,000 - 30,000 $235,000 - $480,000 Performance
Night Markets & Partner-led 10,000 - 50,000 $425,000
Festivals
STEM Bowl City-led 10,000 $125,000 - $210,000
Stadium Community City-led 15,000 - 30,000 $145,000 - $1.2 Million Event
Events Sub-Total $1,080,000-
$2,690,000 30
30 15
10/21/2025 Item 10
City of
Santa Clara
The Center of Wheth Possible
Summary of Proposed Events/Activations
and Costs cont.
Event Type Category Category Potential Costs
"The Mission Shines" Business Partner-led $150,000
Lighting Campaign
Corridor Art City Sports Legends City-led $20,000 - $50,000 Aerial Slogan Display City-led $30,000 - $50,000
Community Art Project City-led $5,000 - $20,000
Activations Sub-Total - $205,000 - $270,000
TOTAL - $1,235,000 - $2,960,000
31 31
City of
Santa Clara
The Center of Whets Possible
Milestones
: Activations wil take place now through July 2026
Events will take place between Super Bowl & FIFA (March-July) • Slogan & Logo campaign + merchandise now through December 2026
Important Dates
• December 5, 2025 - FIFA Announcement of Groups
(Host cities will know what teams will be playing in their communities) • December 6, 2025 - 60 days to Super Bowl LX
• December 11, 2025 - NFL Super Bowl Décor is released
• March 3, 2026 - 100 days to FIFA World Cup
Parade of Champions
32 16
10/21/2025 Item 10
City of
Santa Clara
Tiv: Center of Wien Ro
Next Steps
Upcoming Priorities:
• Finalize Sponsorship Packages & Budget
O Engage Producer RFP
• Engage Sign Company for Aerial Art display
• Implement Branding Campaign (banners, swag, merchandise) • Work with Partners for Event dates and Logistics
MEETS THE MOMENT
Leverage Upcoming Events/Activations:
• FIFA Countdown Clock Rotation Campaign
• Aerial Slogan "Where the Mission Meets the Moment" Campaign - aiming for 12/5/25 • Holiday Tree Lighting - 12/5/25
Tu Momento Tu Jugada "Your Moment. Your Move" in partnership with Telemundo/NBC - 12/11/25
33 33
City of
Santa Clara
The Certero in t
Future Council Updates
• Monthly Memo Updates
• Community Engagement Summary Reports
• City Council Approval (Contracts over $250,000)
Community Engagement Summary Report Date of Update
Community Engagement Report/Summary End of October (Today's Report) Post-Superbowl / Pre-FIFA End of February
Post-FIFA WC August 2026
Full report September 2026
Final Report September 2027
34 34
17 10/21/2025 Item 10
City of
Santa Clara
The Cel ber of Whats Possible
Recommended Council Action
1. Direct City staff to prioritize development and implementation of the five community
2. Direct City staff to take the steps necessary to proceed with the aerial art project; and Stabilization Reserve (five affirmative Council votes required for the use of unused balances); and
4. Authorize City Manager to execute agreements required to facilitate development of the prioritized community events and art activations, and aerial art project where the collective total or the agreements shall not exceed one million dollars ($1,000,000)in final forms approved by the City Attorney.
35 35
City of
Santa Clara
The Center of With Possible
900 Lafayette - Commerce Plaza
Tween omey
egian 51
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10/21/2025 Item 10
City of
Santa Clara
TaContero Vile Pos
Super Bowl 50 - "Anything's Possible"
39 39
19 Marisa Welling
From: ana Vargas-Smith < [email protected]>
Sent: Tuesday, October 21, 2025 7:09 PM
To: Nora Pimentel; ana Vargas-Smith
Subject: Email in support of Item 10 by council
Dear Nora
As a member of the SV Chamber board and Games committee, as well a active member on the SC Economic Development Committee and some one who wears a number of community hats— I would like to recommend the council vote in support for the Chamber's participation in creating events for the 2026 Games Year.
This is a one of kind historic year — many in the community will not be able to afford attending Levi events— having nonprofits help create activities throughout the city neighborhoods will build community pride and connection, as well as ensure that all are included, and can participate in some way.
It's a great opportunity
Best regards
Ana Vargas-Smith
SVC Board of Directors
POST MEETING MATERIAL
1 Marisa Welling
From: Joe Siecinski < [email protected]>
Sent: Tuesday, October 21, 2025 7:47 PM
To: Nora Pimentel; Mayor and Council
Cc: Joe Siecinski
Subject: Support for the Games
Good evening, Mayor, and Council
My name is Joe Siecinsk a 20+ year resident, business owner, community supporter, and US Army Veteran.
On behalf of our local businesses, community organizations, and residents, I want to express strong support for the City taking a leadership role in hosting next year's community celebrations and activations. These events represent more than just milestones—they're opportunities for our neighborhoods and small businesses to thrive and share in the excitement that brings our city together.
The Silicon Valley Chamber of Commerce & Innovation stands ready to collaborate with the City.
Guided by community feedback, we've outlined a series of initiatives that can elevate Santa Clara's profile and engage every corner of our community—ideas such as local business watch parties, night markets, a "Light Up the City" campaign, international soccer and youth tournaments, music and dance festivals, sports marketplaces, innovation hackathons, a "Legends & Champions" speaker series, collectors' exchanges, and closing celebrations.
Let's succeed together!
Kind regards.
Joe Siecinski Recognition Top 10 Business Mentors in Silicon Valley BrainSHARE, Business Award Business and Inspirational Leaders 2025 Mentors Email [email protected]
Website brainshare.us
Phone 408 899 6737
Address 3350 Scott Blvd, Building 54, Santa Clara, CA 95054 Schedule a 30-minute strategy session with Joe
POST MEETING MATERIAL
1 Marisa Welling
From: Anand Akela < [email protected]>
Sent: Tuesday, October 21, 2025 8:45 PM
To: Nora Pimentel
Subject: Re: Agenda Item #10
You dont often get emailfrom [email protected]. Learn why this is important Dear Mayor and City Officials,
On behalf of local businesses, community organizations, and residents, I am writing to express our strong support for the City's leadership in hosting community celebrations and activations in 2026.
These milestone events present an exceptional opportunity to unite our community, highlight Santa Clara's diversity and innovation, and generate meaningful economic and social benefits.
The Silicon Valley Chamber of Commerce & Innovation is eager to collaborate with the City in creating an extraordinary year of engagement and celebration. Guided by community input, we have identified numerous initiatives — including local business watch parties, night markets, youth tournaments, innovation hackathons, and a "Light Up the City" program — that will strengthen civic pride and ensure broad participation across all sectors of our community.
We respectfully request the Council's consideration and support in advancing this initiative to make 2026 an inclusive and inspiring year for Santa Clara.
With appreciation,
Anand Akela
408-203-6698 | [email protected] | Linkedin | Twitter
POST MEETING MATERIAL
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