Santa Clara
CITY LIBRARY
Strategic Plan 2025-2028
The Future Starts Here!
sclibrary.org
Dear Community:
The Santa Clara City Library 2025-2028 Strategic Plan is designed to meet the needs of our diverse community and residents of all ages. Although specific to the next three years of service, it is an evergreen document - the Organizational Priorities will remain the same - as a staff we will work to update the initiatives and activities periodically based upon the feedback we receive from you and our assessment of community needs.
This plan is the result of two years of work, more than 1500 responses from library users, non-users, and residents, more than two dozen focus groups and more than 50 stakeholder interviews. Three key Organizational Priorities emerged from this array of community input:
Increase Community Connection through stronger partnerships, fundraising and public awareness.
Improve Capacity through organizational structure and resilience, supportive infrastructure through policy review and modernization, and volunteer and staff development to maintain quality customer service for all library users.
Build a Stronger Today for a Better Tomorrow - a focus on the future through operational efficiencies that improve access and enhance customer service.
We will strengthen measurement and evaluation to gather data to better inform and build programs and services, maintain our existing buildings, plan for library service and facilities as our population grows, and use technology to improve and expand service.
A special thank you to the Board of Library Trustees, our staff and volunteers, and especially our community members who participated in this strong work. I hope you will see your ideas, suggestions, input and priorities reflected in our Strategic Plan for 2025-2028. Please continue to share your thoughts to help us improve your Library.
Thank you for dreaming with us about what the Santa Clara City Library could and should be for our community.
In service and with great appreciation,
Patty Wong
City Librarian
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 A New Mission:
Enhance lives and
strengthen our diverse
communities by providing
the best in information,
cultural and technical
WEIRD BLUE aduenture enrichment, a wide range
CHICKEN of programs and services,
and opportunities to
DOREEN CRONIN achieve dreams.
3R HICH LIBRARY
A Clear Vision: Discover what's possible.
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 01 Core Resources, Services & Programs
With purpose and benefit to the community, the Library provides information resources, collections, services, and programs to support the diverse interests and needs of users of all ages.
Children
Children will have access to
materials, services, and programs
designed to ensure that they will
enter school ready to learn and
thrive academically.
Children will have access to
materials, services, and programs
that engage their imagination,
curiosity and explore topics
of personal interest.
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 02 Teens will have access to
materials and programs that
respond to their current interests
and provide pleasurable reading,
viewing, and listening experiences.
Teens will have the resources
they need to explore topics of
personal interest and continue
to learn throughout their lives.
Teens will have access
to technologies and online
resources that will help them
develop technical proficiencies,
thrive academically, succeed
in college and career goals,
and connect to the global
community.
Teens
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 03 Adults
Adults will have the resources
they need to explore topics of
personal interest and continue
Adults can access services
to learn throughout their lives.
and resources to help them
accomplish life goals, develop
career and professional skills,
and connect to their
Adults will have convenient, community.
timely access to a variety of
new and popular materials.
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 04 Everyone will have access to
welcoming physical places to
meet and interact with others
or work independently on
personal projects.
Everyone will have access to
technology and technical support
in multiple languages.
Everyone can access
materials, resources and
programs to satisfy their curiosity,
support sustainability efforts,
engage their imaginations,
and explore topics of
personal interest.
All Ages
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 05 sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 06 Increase
Community
Connection
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PRIORITY GROUP 0
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 07 Increase Community Connection
PRIORITY GROUP
External
Partnerships
Actively seek and strengthen
partnerships with organizations
and institutions to expand
service to library users.
A
Fundraising
Partner with the Santa Clara Board
of Library Trustees and the Santa
Clara City Library Foundation and
Friends to support and enhance
B library services.
CITY LIBRARY Santa Clara
Marketing and soibrark.org
Public Relations
Promote library
services through a variety
of print, electronic, and
media opportunities.
C
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 08 External Partnerships -
Actively seek and strengthen partnerships with organizations and institutions to expand service to library users.
Initiative 1A.1 Initiative 1A.2
Incorporate local
technology companies, Develop partnerships to
businesses, local community connect community to local
groups, and non-profit resources beyond Library's
organizations. scope.
Initiative 1A.3 Initiative 1A.4
Develop shared resources Expand student access to
for better public service, Library services through field trips, including collaborative class visits, and library cards for program spaces. all students.
Initiative 1A.5 Initiative 1A.6
Develop outreach to better
understand the needs of non-users.
Expand internship
and volunteer pathways. Strengthen multicultural
outreach and services.
Extend services to help new
immigrants integrate to community.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 09 Fundraising
Partner with the Board of Library Trustees and the Library Foundation & Friends to support and enhance library services.
Initiative 1B.1
Coordinate with Santa
Clara City Library
Foundation and Friends
to grow fundraising
opportunities.
Initiative 1B.2
Develop attractive and
up-to-date tundraising
materials that encourage
giving aligned with the
Library's priorities.
Initiative 1B.3
Celebrate the Foundation 85
& Friends 25th Anniversary.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 10 Marketing and Public Relations
Promote library services through a
variety of print, electronic, and media opportunities.
Initiative 1C.1
MARY
MISSA Develop an
1098 LEXII outreach and marketing
plan, to include support for
a communications
coordinator.
Santa Clara City Library
CITY LIBRARY
11K likes - 19K followers
Posts About Reels Photos Videos
4 Intro Santa Clara City Library is at Santa Clara City Library.
Idl - Santa Clara • ®
Visit sclibrary.org to get a library card and check The bookmobile crew is starting to get in shape for th out all of our events and access to resources. year, courtesy of @montagueelem Principal Goldenbe Initiative 1C.2 Mustang Meet and Greet! We can't wait to start regu
Page - Library school district partners!
#Bookmobile #BookmobileLife
2635 Homestead Rd, Santa Clara, CA, United
Sates Callere
Activate translation
(408) 615-2900
functionality on website.
sclibrary.org
94% recommend (38 Reviews) O
Strengthen multilingual
santaclaracitylibrary
Santa Clere Oty Library communications and outreach.
CITY LIBRARY
one way So in trea
Jp!
reigns
Initiative 1C.3
adventure
FINISHER PRIZES
KIDS
TEENS Develop and implement
ADULTS an Annual Report to share
Library impact in the
community.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 11
ICITY LIBRARY
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 12 Improve
Capacity
PRIORITY GROUP 2
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 13 Improve Capacity
PRIORITY GROUP 2
Organizational
Structure
Establish and maintain an
organizational structure that
supports its service priorities
A
+
Policies
Review and update policies where
needed to reflect the Library's
values and promote effective and
efficient service delivery.
B
Volunteer and
Staff Development
Expand recruitment, training,
and deployment of volunteers and
staff that provide and support
quality customer service
C for all library users.
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 14 Organizational - Policies -
Structure
Establish and maintain Review and update policies
an organizational structure where needed to reflect the that supports its service Library's values and promote
priorities. effective and efficient
service delivery.
Initiative 2A.1
Conduct an organizational
review, to include updating job
Initiative 2B.1
descriptions and ensuring most
effective delivery of service
and the staff complement to Complete review
deliver that service. and update of current
policies to enhance
service and community
access.
Initiative 2B.2
Complete regular
review and update
of policies at least
every five years.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 15 Volunteer and Staff Development
Expand recruitment, training, and deployment of
volunteers and staff that provide and support quality
customer service for all library users.
Initiative 2C.1
Support collaboration and
staff talents and skills to develop
stronger library services.
Initiative 2C.2
Grow collaboration with the
Youth Advisory Commission
and local high schools.
Initiative 2C.3 Initiative 2C.4
Support staff professional
Plan regular volunteer
development with in-person & staff recognition and
and virtual opportunities to
appreciation efforts.
attend trainings and
conferences.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 16 acaorary-org
GANTA CLARA
Library
pols card
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 17 »O
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 18 Build a Stronger
Today for a Better
Tomorrow
PRIORITY GROUP 3
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 19 Build a Stronger Today
for a Better Tomorrow
PRIORITY GROUP
Operational
Efficiencies
Measurement
Enhance customer
service and maximize and Evaluation
efficient service delivery
through stronger use of
technology and process Incorporate measurement
improvements. and evaluation into the
Library's operational
practices.
B
Library
Facilities
Technology
Provide and maintain
safe and attractive
facilities and plans Deploy technology that
for the future. enables library users to
C easily access information,
collections and services, and
enables staff to effectively
and efficiently perform
LOVe D their assigned tasks.
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 20 Operational Efficiencies -
Enhance customer service and maximize efficient
service delivery through stronger use of technology
and process improvements.
Initiative 3A.1
Strengthen service as a
community hub and navigation
center, to help visitors connect with
social, educational, cultural and
governmental resources beyond
the Library.
Provide information resources
for high-demand needs, such as
immigration services, food distribution
resources, and economic and social
resources for the vulnerable
and unhoused.
Initiative 3A.2
Establish target for
returned materials to shelf
within 2 days.
Initiative ЗА.3 Initiative 3A.4
Evaluate catalog
Establish procedures to efficiency.
ensure that new materials
are processed and made Strengthen promotion
available to the public in of collection and resources
a timely manner. for public awareness and
access.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 21 Measurement and Evaluation
Incorporate measurement and evaluation
into the Library's operational practices.
Do I LARY
Initiative 3B.1 Initiative 3B.2
Acquire data collection Strengthen data collection
software and implement of community feedback
public dashboard. including non-users.
Initiative 3B.3 Initiative 3B.4
Provide training for
Develop methodology
designated staff to ensure
to regularly update the Board
that library use data is
of Library Trustees on progress
collected in a consistent
on all objectives included in
manner throughout
the library. the strategic plan.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 22 Library Facilities
Provide and maintain safe and
attractive facilities and plans for the future.
Initiative 3C.1 Initiative 3C.2
Increase capacity to provide
Adopt a Facilities Master Plan after-hours Community Meeting Room that plans for maintenance access to the public.
and care of Library facilities and Renovate public library spaces to support of future services that provide more private study rooms, reflect the growth in community gathering spaces and the the community. Central Park Library cafe with
access to the park.
Initiative 3C.3 Initiative 3C.4
Develop and implement Explore alternative
a process to provide regular models to provide library
updates on the projects service to underserved areas,
recommended in the Facilities such as kiosks and self-service Master Plan. models.
Initiative 3C.5 Initiative 3C.6
Implement Strategic
Coordinate with City Energy Management efforts for
Management to incorporate sustainable practices to save Library update to General Plan. energy use, reduce costs and regularly maintain facility
operations.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 23 Technology
Deploy technology that enables library users to easily access information, collections and services, and enables staff to effectively and efficiently perform their assigned tasks.
Initiative 3D.1
Establish and maintain • 503
11:13
Technology Plan to manage CITY LIBRARY
updates to technological =
• CATALOO
services, equipment, Search Catalog
makerspace and resources.
Aug 22
NORTHSIDE: Foundation and Friends
Northside Branch Library
GET A
CARD
Initiative 3D.2 MY
ACCOUNT LOCATIONS
& HOURS
BOOKMOBILE
Explore funding SUMMC-
SERVICES
strategies to provide current
technologies and training
support for the public.
Initiative 3D.3 Initiative 3D.4
Develop and implement a
plan to enhance the usefulness Develop and support
of the Library's website and mobile app to improve
expand access to information community access.
and resources in languages
spoken by community
residents.
PRIORITY GROUP
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 24
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sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 25
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MISSION BRANCH LIBRARY
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 | 26 Acknowledgements:
Santa Clara City Library Staff Santa Clara City Library Foundation and Friends
Patty Wong, City Librarian
JoAnn Davis, Executive Director
Mila Rianto, Assistant City Librarian
Sami James, Management Analyst Santa Clara City Mayor and Council Lee Hagan, Library Division Manager, Lisa M. Gillmor, Mayor Support Services
Albert Gonzalez, Councilmember, District 1
Central Park Library Staff
Raj Chahal, Councilmember, District 2
Mission Branch Library Staff
Karen Hardy, Councilmember, District 3
Northside Branch Library Staff
Kevin Park, Councilmember, District 4
Suds Jain, Councilmember, District 5
Board of Library Trustees
Kelly G. Cox, Vice Mayor, District 6
Jonathon Evans, Chair
Debbie Tryforos, Vice-Chair Special Thanks
Steve Ricossa, Trustee Fast Forward Libraries, Consultant G. Salim Mohammed, Trustee June Garcia, Library Consultant Daniel Huynh, Trustee
And a special thanks to the residents of Santa Clara,
and to all who use the Library!
sclibrary.org SANTA CLARA CITY LIBRARY'S STRATEGIC PLAN 2025-2028 With your library
CENTRAL card you can:
PARK LIBRARY
• Access more than 450,000
2635 Homestead Road
books, movies, music,
Santa Clara, CA 95051 and more!
408-615-2900
• Get free digital books &
Mon. 10 a.m. - 6 p.m. audiobooks.
Tue. 10 a.m. - 7 p.m.
Wed. 10 a.m. - 7 p.m. • Stream free movies and
music.
Thu. 10 a.m. - 7 p.m.
Fri. 10 a.m. - 6 p.m. • Enjoy multilingual
Sat. 10 a.m. - 5 p.m. resources for all ages!
Sun. 1 p.m. - 5 p.m.
•Access technology for
school, work, and more!
Sign-up
today!
MISSION
BRANCH LIBRARY
1098 Lexington Street
Santa Clara, CA 9500
408-615-2964
Mon. 9 a.m. - 5 p.m.
Tue. 11 a.m. - 7 p.m.
Wed. 9 a.m. - 5 p.m.
Thu. 9 a.m. - 5 p.m. English-speaking adults who
Fri. 9 a.m. - 5 p.m. want to improve basic reading.
Sat. 9 a.m. - 4 p.m. writing and math skills may
contact Read Santa Clara at:
Sun. Closed
408-615-2956
BOOKMOBILE
NORTHSIDE
BRANCH LIBRARY 408-615-2907
695 Moreland Way
Santa Clara, CA 95054
408-615-5500
Mon. 10 a.m. - 6 p.m.
Tue. 10 a.m. -7 p.m.
Wed. 10 a.m. - 6 p.m.
Thu. 10 a.m. -7 p.m.
Fri. 10 a.m. - 6 p.m.
Sat. 10 a.m. - 4 p.m.
Sun. Closed
Santa Clara
CITY LIBRARY sclibrary.org