City of Santa Clara
Meeting Agenda
Economic Development & Marketing Committee
(Ad Hoc)
Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
4:00 PMThursday, February 19, 2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/84548597547
• Webinar ID: 845 4859 7547
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
CONSENT CALENDAR
1. Approval of January 5, 2026 Economic Development &
Marketing Committee (Ad Hoc) Minutes
26-155
Approve January 5, 2026 Economic Development &
Marketing Committee (Ad Hoc) Minutes
Recommendation:
PUBLIC PRESENTATIONS
[This item is reserved for persons to address the body on any matter not on the agenda that is within the subject matter jurisdiction of the body. The law does not permit action on, or extended discussion of, any item not on the agenda except under special circumstances. The governing body, or staff, may briefly respond to statements made or questions posed, and appropriate body may request staff to report back at a subsequent meeting.]
GENERAL BUSINESS
Economic Development & Marketing
Committee (Ad Hoc)
Meeting Agenda February 19, 2026
2. Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
26-187
Discussion and input on the Citywide 2026 Economic
Development & Community Engagement Plan.
Recommendation:
ADJOURNMENT
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi -adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi -adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker." In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City ’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk ’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability -related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City ’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-155 Agenda Date: 2/19/2026
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Approval of January 5, 2026 Economic Development & Marketing Committee (Ad Hoc) Minutes
RECOMMENDATION
Approve January 5, 2026 Economic Development & Marketing Committee (Ad Hoc) Minutes City of Santa Clara Printed on 2/12/2026Page 1 of 1
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City of Santa Clara
Meeting Minutes
Economic Development & Marketing Committee (Ad Hoc)
Draft
4:00 PM Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
01/05/2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/84548597547
• Webinar ID: 845 4859 7547
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
Chair Gillmor called the meeting to order at 4:17 PM.
Lisa M. Gillmor, Albert Gonzalez, and Kelly CoxPresent 3 -
CONSENT CALENDAR
A motion was made by Member Gonzalez, seconded by Member Cox, to approve the Consent Calendar.
Aye: Gillmor, Gonzalez, and Cox3 -
1. 25-1752 Approval of December 8, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes
Recommendation: Approve December 8, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes
A motion was made by Member Cox, seconded by Member
Gonzalez, to approve the December 8, 2025 Economic Development & Marketing Committee (Ad Hoc) Minutes.
Aye: Gillmor, Gonzalez, and Cox3 -
01/05/2026Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
PUBLIC PRESENTATIONS
None.
GENERAL BUSINESS
2. 25-1753 Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
Recommendation: Discussion and direction on the Citywide 2026 Economic Development & Community Engagement Plan.
The Committee received a recap of accomplishments and inputs from the past year. Staff updates were shared on the "Where the Mission Meets the Moment" campaign, including sponsorships, budgets, FIFA watch parties, event producers, corridor art updates, Lunar Year, and the STEM event.
The Committee also briefly discussed Global Relations, including the World Cup and the City's Economic Development Global Marketing efforts.
ADJOURNMENT
Chair Gillmor adjourned the meeting at 5:26 PM.
01/05/2026Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi-adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi-adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker."
In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability-related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-187 Agenda Date: 2/19/2026
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
BACKGROUND
At the April 28, 2025, Economic Development and Marketing Committee Ad Hoc (EDMC) meeting, staff presented a strategic framework to the Committee for community activation and event support for 2026 events for Super Bowl and FIFA World Cup. Information was presented outlining the formation of a Major Events Task Force to support planning efforts by focusing on fundraising, strategic outreach, and community engagement initiatives related to Santa Clara’sparticipation in the 2026 major events.
On June 2, 2025, the Committee and stakeholders held a discussion on the Citywide 2026 Economic Development & Community Engagement Plan, including proposed priorities, community programming, and campaign theme options.
The following campaign theme options were presented for consideration:
· Santa Clara: Where the World Kicks off
· Santa Clara: Get Your Kicks in 2026
· Santa Clara 2026 The World Plays Here
On June 23, 2025, Committee members and stakeholders engaged in an Event Strategy Workshop that mapped city landmarks, assets and district boundaries to visualize potential event locations, layered with community demographics, cultures and interests. The exercise also included community survey results for a community ideas generator survey that launched on June 17, 2025. The survey was launched as a call to the community for input on possible events ideas.
Committee members had further discussion on the potential events and locations and were asked to share one word that captures the core value of Santa Clara. Staff shared that a community values survey would be launched to the broader community as mirroring the core value exercise. The goal is to capture the core value of what Santa Clara’scommunity events should embody to build a narrative and slogan for 2026 event campaign.
Community Ideas Generator Response Survey Results
Below are the community survey results which were presented to the Committee as a part of the Event Strategy Workshop.
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickle ball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
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26-187 Agenda Date: 2/19/2026
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickle ball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
Community Engagement Opportunities
Below was presented to the Committee as potential opportunities and partnerships the City identified for the consideration by the Committee. Once the Committee has identified and located all the currently proposed events, the potential events would be categorized into three buckets, City-Led, Community-Led and Sponsor Partner. Events included in the City-Led category will exclusively provide inclusive, low-cost programming which is open to the public.
Event Suggested
Location
Suggested
Date
Organizer/Key
Stakeholder
Clock Gate (FIFA
Countdown Clock)
Holiday Tree Lighting Central Park Dec-25 City Departments 4th July Celebration Mission College Jul-25
Street Dance Franklin Square Aug-25
Art and Win Central Park Sep-25
Parade of Champions Franklin Square Oct-25 Ana Vargas Smith, BAHC, Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library) Library
Community Chalk Art
Contest
Jan-26 Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Feb-26 Triton Museum Firehouse Run Apr-26 Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May-26 Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in
Santa Clara
Santa Clara City Library
Events Library
Library Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City
Manager’s Office
Discover Santa Clara
Scavenger Hunt Whole
city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
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26-187 Agenda Date: 2/19/2026
Event Suggested
Location
Suggested
Date
Organizer/Key
Stakeholder
Clock Gate (FIFA
Countdown Clock)
Holiday Tree Lighting Central Park Dec-25 City Departments 4th July Celebration Mission College Jul-25
Street Dance Franklin Square Aug-25
Art and Win Central Park Sep-25
Parade of Champions Franklin Square Oct-25 Ana Vargas Smith, BAHC, Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library) Library
Community Chalk Art
Contest
Jan-26 Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Feb-26 Triton Museum Firehouse Run Apr-26 Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May-26 Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in
Santa Clara
Santa Clara City Library
Events Library
Library Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City
Manager’s Office
Discover Santa Clara
Scavenger Hunt Whole
city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
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26-187 Agenda Date: 2/19/2026
Event Suggested
Location
Suggested
Date
Organizer/Key
Stakeholder
Clock Gate (FIFA
Countdown Clock)
Holiday Tree Lighting Central Park Dec-25 City Departments 4th July Celebration Mission College Jul-25
Street Dance Franklin Square Aug-25
Art and Win Central Park Sep-25
Parade of Champions Franklin Square Oct-25 Ana Vargas Smith, BAHC, Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library) Library
Community Chalk Art
Contest
Jan-26 Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Feb-26 Triton Museum Firehouse Run Apr-26 Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May-26 Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in
Santa Clara
Santa Clara City Library
Events Library
Library Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City
Manager’s Office
Discover Santa Clara
Scavenger Hunt Whole
city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
On July 14, 2025, Committee members reviewed the results of the Event Strategy Workshop, Community Values Survey that launched on June 30, 2025. Committee members and stakeholders provided feedback and input on a potential events slogan and campaign for the community engagement related to the 2026 events of SuperBowl and FIFA World Cup.
Top five Community Value Survey Results
· Home (46)
· Diversity (34)
· Community (29)
· Inclusive (16)
· Family (12)
On July 28, 2025, Committee members heard presentations from several community stakeholders on proposed Sponsor/Partner-Led events tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup.
Event Proposal Presenters
· Diana Ding
· Patty Wong
· Ana Vargas-Smith
· Harbir Bhatia
· David Kertes on behalf of Robert Haugh
· Ester Rubin
· Debra von Huene
On August 11, 2025, Committee members heard a presentation from community stakeholders Dan Holder on proposed Sponsor/Partner-Led event tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup.
Additionally, the Committee reviewed the outcomes of the Event Strategy Workshop and conducted a gallery walk of the identified event concepts to refine and narrow them into a prioritized list.
The August 25, 2025, meeting was canceled to provide staff additional time to review and refine the event concept list for budget and logistical feasibility.
On September 22, 2025, The Committee reviewed the staff recommendation of the slogan and logo and provided input to marketing consultant on the overall branding campaign for the community engagement related to the 2026 events (Super Bowl and FIFA World Cup) at Levi’s Stadium.
There was overwhelming support for the slogan. Feedback on the logo reflected appreciation for the modern and sophisticated design and recognition that it conveyed both history and innovation.
However, concerns were raised that the color palette, key local images (such as the Mission, orchards, and historic businesses) were not used, and the imagery might not resonate with a global audience. The font was seen by some as overly modern, and stakeholders noted that sports elements were underrepresented (e.g., no football or soccer imagery). Additionally, there was interest City of Santa Clara Printed on 2/12/2026Page 4 of 6
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26-187 Agenda Date: 2/19/2026
in having more versatile imagery that could be adapted based on specific sporting events and teams playing in Santa Clara.
The committee's input was shared at the City Council meeting on September 23, 2025, where the Council approved the new slogan and logo.
At the October 21, 2025, City Council meeting, staff provided Council a presentation on the list of events and activations developed through the Committee.
At the November 3, 2025, EDMC meeting, staff provided the Committee with an update on the direction given by City Council in proceeding with the “Where the Mission Meets the Moment” campaign, including events and activations. EDMC Committee members reviewed the preliminary sponsorship package and discussed a possible Community Stadium event end of February or early March.
On December 8, 2025, EDMC meeting, staff provided the Committee with updates on “Where the Mission Meets the Moment”campaign events and activations, and sponsorship package. Staff also outlined the next steps for gathering committee feedback throughout the “Where the Mission Meets the Moment” campaign.
At the January 5, 2026, EDMC meeting, staff provided the Committee with updates on the campaign budget, the final Sponsorship Package, Art Activation Subcommittee, and the STEM Zone. During this meeting, the committee selected for staff to pursue the March 7/8th dates for the Stadium event.
The Stadium Event Subcommittee met three times since the last EDMC meeting to provide key input on decision points for the Stadium event.
DISCUSSION
At the February 19, 2026, EDMC meeting, staff will provide the Committee with updates on the launch of “Where the Mission Meets the Moment” campaign events, on the status of executing the events, the subcommittee groups (art activation, global relations, stadium event), registration process for the city’s volunteer program, and information on Partner-led events.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.
FISCAL IMPACT
There is no fiscal impact associated with this report.
COORDINATION
This report was coordinated by the City Manager’s Office.
PUBLIC CONTACT
Public contact was made by posting the Economic Development and Marketing Committee Ad Hoc agenda on the City’sofficial-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’swebsite and in the City Clerk’sOffice at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’sOffice at (408) 615-2220, email [email protected] City of Santa Clara Printed on 2/12/2026Page 5 of 6
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26-187 Agenda Date: 2/19/2026
or at the public information desk at any City of Santa Clara public library.
RECOMMENDATION
Discussion and input on the Citywide 2026 Economic Development & Community Engagement Plan.
Reviewed by: Elycia Knight, Assistant to the City Manager Approved by: Paulina Morales, Assistant City Manager
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