City of Santa Clara
Meeting Agenda
Economic Development & Marketing Committee
(Ad Hoc)
Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
4:00 PMMonday, July 13, 2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/86476674873
• Webinar ID: 864 7667 4873
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be
forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
CONSENT CALENDAR
1. Approval of June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
26-786
Approve the June 8, 2026, Economic Development &
Marketing Committee (Ad Hoc) Minutes.
Recommendation:
PUBLIC PRESENTATIONS
[This item is reserved for persons to address the body on any matter not on the agenda that is within the subject matter jurisdiction of the body. The law does not permit action on, or extended discussion of, any item not on the agenda except under special circumstances. The governing body, or staff, may briefly respond to statements made or questions posed, and appropriate body may request staff to report back at a subsequent meeting.]
GENERAL BUSINESS
Economic Development & Marketing
Committee (Ad Hoc)
Meeting Agenda July 13, 2026
2. Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
26-785
Discussion and input on the Citywide 2026 Economic
Development & Community Engagement Plan.
Recommendation:
ADJOURNMENT
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi -adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi -adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker." In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City ’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk ’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability -related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City ’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-786 Agenda Date: 7/13/2026
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Approval of June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
RECOMMENDATION
Approve the June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
City of Santa Clara Printed on 7/10/2026Page 1 of 1
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City of Santa Clara
Meeting Minutes
Economic Development & Marketing Committee (Ad Hoc)
Draft
4:00 PM Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
06/08/2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/86476674873
• Webinar ID: 864 7667 4873
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
CONSENT CALENDAR
A motion was made by Member Hardy, seconded by Chair Gillmor, to approve the Consent Calendar.
Aye: 2 - Gillmor, and Hardy
Absent: 1 - Cox
1. 26-682 Approval of April 13, 2026, and May 11, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
Recommendation: Approve the April 13, 2026, and May 11, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
A motion was made by Member Hardy, seconded by Chair Gillmor, to approve the April 13, 2026, and May 11, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
Chair Gillmor called the meeting to order at 4:05 PM.
Present 3 - Lisa M. Gillmor, Karen Hardy , and Kelly Cox (arrived at 4:09 PM) 06/08/2026Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
Aye: 2 - Gillmor, and Hardy
Absent: 1 - Cox
PUBLIC PRESENTATIONS
None.
GENERAL BUSINESS
2. 26-681 Discussion and Input on the Citywide 2026 Economic Development & Community Engagement
Recommendation: Discussion and input on the Citywide 2026 Economic Development & Community Engagement Plan.
Member Cox joined the meeting at 4:09 PM.
Staff provided an update on the watch parties, night market series, campaign events and budget, and heard proposals for the partner-led events.
ADJOURNMENT
Chair Gillmor adjourned the meeting at 5:55 PM.
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi-adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi-adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting.
In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker."
In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability-related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-785 Agenda Date: 7/13/2026
REPORT TO TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
BACKGROUND
At the April 28, 2025, Economic Development and Marketing Committee Ad Hoc (EDMC) meeting, staff presented a strategic framework to the Committee for community activation and event support for 2026 events for Super Bowl and FIFA World Cup. Information was presented outlining the formation of a Major Events Task Force to support planning efforts by focusing on fundraising, strategic outreach, and community engagement initiatives related to Santa Clara’s participation in the 2026 major events.
On June 2, 2025, Committee and stakeholders held a discussion on the Citywide 2026 Economic Development & Community Engagement Plan, including proposed priorities, community programming, and campaign theme options.
The following campaign theme options were presented for consideration:
· Santa Clara: Where the World Kicks off
· Santa Clara: Get Your Kicks in 2026
· Santa Clara 2026 The World Plays Here
On June 23, 2025, Committee members and stakeholders engaged in an Event Strategy Workshop that mapped city landmarks, assets and district boundaries to visualize potential event locations, layered with community demographics, cultures and interests. The exercise also included community survey results for a community ideas generator survey that launched on June 17, 2025. The survey was launched as a call to the community for input on possible events ideas.
Committee members had further discussion on the potential events and locations and were asked to share one word that captures the core value of Santa Clara. Staff shared that a community values survey would be launched to the broader community as mirroring the core value exercise. The goal is to capture the core value of what Santa Clara’s community events should embody to build a narrative and slogan for 2026 event campaign.
Community Ideas Generator Response Survey Results
Below are the community survey results which were presented to the Committee as a part of the Event Strategy Workshop.
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickle ball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
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26-785 Agenda Date: 7/13/2026
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickle ball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
Community Engagement Opportunities
Below was presented to the Committee as potential opportunities and partnerships the City identified for the consideration by the Committee. Once the Committee has identified and located all the currently proposed events, the potential events would be categorized into three buckets, City-Led, Community-Led and Sponsor Partner. Events included in the City-Led category will exclusively provide inclusive, low-cost programming which is open to the public.
Event Suggested
Location
Suggested
Date
Organizer/Key
Stakeholder
Clock Gate (FIFA
Countdown Clock)
Holiday Tree Lighting Central Park Dec-25 City Departments 4th July Celebration Mission College Jul-25
Street Dance Franklin Square Aug-25
Art and Win Central Park Sep-25
Parade of Champions Franklin Square Oct-25 Ana Vargas Smith, BAHC, Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library) Library
Community Chalk Art
Contest
Jan-26 Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Feb-26 Triton Museum Firehouse Run Apr-26 Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May-26 Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in
Santa Clara
Santa Clara City Library
Events Library
Library Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City
Manager’s Office
Discover Santa Clara
Scavenger Hunt Whole
city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
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26-785 Agenda Date: 7/13/2026Event Suggested
Location
Suggested
Date
Organizer/Key
Stakeholder
Clock Gate (FIFA
Countdown Clock)
Holiday Tree Lighting Central Park Dec-25 City Departments 4th July Celebration Mission College Jul-25
Street Dance Franklin Square Aug-25
Art and Win Central Park Sep-25
Parade of Champions Franklin Square Oct-25 Ana Vargas Smith, BAHC, Sports
Santa Clara University
Concert
Santa Clara
University Concert
STEM Bowl (Library) Library
Community Chalk Art
Contest
Jan-26 Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Feb-26 Triton Museum Firehouse Run Apr-26 Santa Clara Firefighters
Foundation
Night Market Multicultural
Food and Art Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
May-26 Diana Ding Chamber of
Commerce (in partnership
with Diana Ding) Moveable
Inc
Watch Parties for FIFA
games not hosted in
Santa Clara
Santa Clara City Library
Events Library
Library Library Foundation
Free Youth Sports and
Stem Camp/Clinic
Programs
Banners & Community
Wayfinding City
Manager’s Office
Discover Santa Clara
Scavenger Hunt Whole
city
Outdoor Tech Showcase
Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
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26-785 Agenda Date: 7/13/2026
On July 14, 2025, Committee members reviewed the results of the Event Strategy Workshop, Community Values Survey that launched on June 30, 2025. Committee members and stakeholders provided feedback and input on a potential events slogan and campaign for the community engagement related to the 2026 events of Super Bowl and FIFA World Cup.
Top five Community Value Survey Results
· Home (46)
· Diversity (34)
· Community (29)
· Inclusive (16)
· Family (12)
On July 28, 2025, Committee members heard presentations from several community stakeholders on proposed Sponsor/Partner-Led events tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup.
Event Proposal Presenters
· Diana Ding
· Patty Wong
· Ana Vargas-Smith
· Harbir Bhatia
· David Kertes on behalf of Robert Haugh
· Ester Rubin
· Debra von Huene
On August 11, 2025, Committee members heard a presentation from community stakeholders Dan Holder on proposed Sponsor/Partner-Led event tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup. Additionally, the Committee reviewed the outcomes of the Event Strategy Workshop and conducted a gallery walk of the identified event concepts to refine and narrow them into a prioritized list.
The August 25, 2025, meeting was canceled to provide staff additional time to review and refine the event concept list for budget and logistical feasibility.
On September 22, 2025, The Committee reviewed the staff recommendation of the slogan and logo and provided input to marketing consultant on the overall branding campaign for the community engagement related to the 2026 events (Super Bowl and FIFA World Cup) at Levi’s Stadium.
There was overwhelming support for the slogan. Feedback on the logo reflected appreciation for the modern and sophisticated design and recognition that it conveyed both history and innovation.
However, concerns were raised that the color palette, key local images (such as the Mission, orchards, and historic businesses) were not used, and the imagery might not resonate with a global audience. The font was seen by some as overly modern, and stakeholders noted that sports elements were underrepresented (e.g., no football or soccer imagery). Additionally, there was interest in having more versatile imagery that could be adapted based on specific sporting events and teams playing in Santa Clara.
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26-785 Agenda Date: 7/13/2026
The committee input was shared at the City Council meeting on September 23, 2025, where the Council approved the new slogan and logo.
On October 6, 2025, staff presented to the Committee a comprehensive summary of the input received from residents, local organizations, committee members and staff through the collaborative process to develop the list of events and activations.
This list reflected the community feedback gathered through the Community Survey, Gallery Walk, presentations from community stakeholders, committee members, and staff which was evaluated using a scoring rubric. The rubric is aligned with the City’s Guiding Principles for the Major Events and assessed each proposed event based on its ability to reach the intended audience, create meaningful community impact, align with available budgets and resources, and provide lasting benefits beyond 2026. This evaluation was applied to all proposed events, including those led by the City, community partners, and artists. Staff also summarized insights gathered from one-on-one meetings with event proposers, which provided additional details to strengthen each concept and confirm feasibility. Following this presentation, Committee members divided into task forces for each event to begin shaping and further developing the ideas in smaller working groups. The Event and Acitivation Priority List includes City led, Partner led and Art Activations for the community engagement campaign.
At the October 21, 2025, City Council meeting, staff provided Council a presentation on the list of events and activations developed through the Committee.
At the November 3, 2025, EDMC meeting, staff provided the Committee with an update on the direction given by City Council in proceeding with the “Where the Mission Meets the Moment” campaign, including events and activations. EDMC Committee members reviewed the preliminary sponsorship package and discussed a possible Community Stadium event end of February or early March.
On December 8, 2025, EDMC meeting, staff provided the Committee with updates on “Where the Mission Meets the Moment” campaign events and activations, and sponsorship package. Staff also outlined the next steps for gathering committee feedback throughout the “Where the Mission Meets the Moment” campaign.
At the January 5, 2026, EDMC meeting, staff provided the Committee with updates on the campaign budget, the final Sponsorship Package, Art Activation Subcommittee, and the STEM Zone. During this meeting, the committee selected for staff to pursue the March 7/8th dates for the Stadium event.
The Stadium Event Subcommittee met three times since the last EDMC meeting to provide key input on decision points for the Stadium event.
At the February 19, 2026, EDMC meeting, staff provided the Committee with updates on the launch of “Where the Mission Meets the Moment” campaign events, on the status of executing the events, the subcommittee groups (art activation, global relations, stadium event), registration process for the city’s volunteer program, and information on Partner-led events.
At the March 9, 2026, EDMC staff provided the Committee with an update on the art activation, a recap of the Celebrate Santa Clara: A Day on the Field stadium event, and an update on the upcoming Where the Mission Meets the Moment Campaign events and engagement efforts.
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26-785 Agenda Date: 7/13/2026
The committee was presented with the drafts of two murals, part of the corridor art activation; the draft murals for Brandi Chastain and Jalen Williams. In addition, locations for placement of the two murals Brandi Chastain at near Levi® Stadium and Jalen Williams near 900 Lafayette/ Franklin.
At the April 13, 2026, EDMC meeting, staff provided a high-level review of the established campaign goals and guidelines with the Committee, presented updates from the subcommittee groups (Global Relations and Night Markets), and delivered a final update on the STEM Zone.
At the May 11, 2026, EDMC meeting, staff provided a debrief from the first night market in May.
Members in attendance were asked to provide high-level input on watch party considerations, such as potential timing, locations, and general event concepts.
At the June 8, 2026, EDMC meeting, the committee and members were presented with two proposals for partner-led events and supported one of the proposals, the Faces of Santa Clara project/event. Staff provided an update on watch parties, campaign budget, and events/activations.
DISCUSSION
At the July 13, 2026, EDMC meeting, it will be the last opportunity for members to provide input and feedback on the overall campaign; staff will provide an update on final campaign events (night market and watch parties), and an update on the Where the Mission Meets the Moment campaign.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.
FISCAL IMPACT
There is no fiscal impact associated with this report.
COORDINATION
This report was coordinated by the City Manager’s Office.
PUBLIC CONTACT
Public contact was made by posting the Economic Development and Marketing Committee agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email [email protected] or at the public information desk at any City of Santa Clara public library.
RECOMMENDATION
Discussion and input on the Citywide 2026 Economic Development & Community Engagement Plan.
Reviewed by: Elycia Knight, Assistant to the City Manager Approved by: Paulina Morales, Assistant City Manager
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