City of Santa Clara
Meeting Agenda
Economic Development & Marketing Committee
(Ad Hoc)
Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
4:00 PMMonday, August 24, 2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/86476674873
• Webinar ID: 864 7667 4873
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
CONSENT CALENDAR
1. Approval of July 13, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
26-922
Approve the July 13, 2026, Economic Development &
Marketing Committee (Ad Hoc) Minutes.
Recommendation:
PUBLIC PRESENTATIONS
[This item is reserved for persons to address the body on any matter not on the agenda that is within the subject matter jurisdiction of the body. The law does not permit action on, or extended discussion of, any item not on the agenda except under special circumstances. The governing body, or staff, may briefly respond to statements made or questions posed, and appropriate body may request staff to report back at a subsequent meeting.]
GENERAL BUSINESS
Economic Development & Marketing
Committee (Ad Hoc)
Meeting Agenda August 24, 2026
2. Discussion on the Citywide 2026 Economic Development & Community Engagement
26-923
Provide discussion and reflections on the Citywide
2026 “Where the Mission Meets the Movement”
community engagement campaign.
Recommendation:
ADJOURNMENT
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi -adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi -adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker." In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City ’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk ’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability -related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City ’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-922 Agenda Date: 8/24/2026
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Approval of July 13, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
RECOMMENDATION
Approve the July 13, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
City of Santa Clara Printed on 8/21/2026Page 1 of 1
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City of Santa Clara
Meeting Minutes
Economic Development & Marketing Committee (Ad Hoc)
Draft
4:00 PM Hybrid Meeting
Central Park Library
Redwood Room
2635 Homestead Road
Santa Clara, CA 95050
07/13/2026
The City of Santa Clara is conducting Economic Development & Marketing Committee (Ad Hoc) meetings in-person and continues to have methods for the public to participate remotely or in-person.
• Via Zoom: https://santaclaraca.zoom.us/j/86476674873
• Webinar ID: 864 7667 4873
• By phone: +1 669 444 9171
To submit written public comment before meeting: Send email to [email protected] by 11 AM the day of the meeting. Those emails will be forwarded to Committee members and will be uploaded as supplemental meeting material.
Note: Emails received as public comment will not be read aloud during the meeting.
CALL TO ORDER AND ROLL CALL
Chair Gillmor called the meeting to order at 4:02 PM.
Lisa M. Gillmor, Albert Gonzalez, and Kelly CoxPresent 3 -
CONSENT CALENDAR
A motion was made by Member Cox, seconded by Member
Gonzalez, to approve the Consent Calendar.
Aye: Gillmor, Gonzalez, and Cox3 -
1. 26-786 Approval of June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes
Recommendation: Approve the June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
A motion was made by Member Cox, seconded by Member
Gonzalez, to approve the June 8, 2026, Economic Development & Marketing Committee (Ad Hoc) Minutes.
Aye: Gillmor, Gonzalez, and Cox3 -
07/13/2026Economic Development &
Marketing Committee (Ad Hoc)
Meeting Minutes
PUBLIC PRESENTATIONS
None.
GENERAL BUSINESS
2. 26-785 Discussion and Direction on the Citywide 2026 Economic Development & Community Engagement
Recommendation: Discussion and input on the Citywide 2026 Economic Development & Community Engagement Plan.
Staff provided an overview of the campaign, including updates on the Watch Parties, Night Market series, campaign events, and budget.
Members also shared feedback on the campaign’s successes, outcomes, and opportunities for improvement.
ADJOURNMENT
Chair Gillmor adjourned the meeting at 5:48 PM.
MEETING DISCLOSURES
The time limit within which to commence any lawsuit or legal challenge to any quasi-adjudicative decision made by the City is governed by Section 1094.6 of the Code of Civil Procedure, unless a shorter limitation period is specified by any other provision. Under Section 1094.6, any lawsuit or legal challenge to any quasi-adjudicative decision made by the City must be filed no later than the 90th day following the date on which such decision becomes final. Any lawsuit or legal challenge, which is not filed within that 90-day period, will be barred. If a person wishes to challenge the nature of the above section in court, they may be limited to raising only those issues they or someone else raised at the meeting described in this notice, or in written correspondence delivered to the City of Santa Clara, at or prior to the meeting. In addition, judicial challenge may be limited or barred where the interested party has not sought and exhausted all available administrative remedies.
If a member of the public submits a speaker card for any agenda items, their name will appear in the Minutes. If no speaker card is submitted, the Minutes will reflect "Public Speaker." In accordance with the requirements of Title II of the Americans with Disabilities Act of 1990 ("ADA"), the City of Santa Clara will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities, and will ensure that all existing facilities will be made accessible to the maximum extent feasible. The City of Santa Clara will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities including those with speech, hearing, or vision impairments so they can participate equally in the City’s programs, services, and activities. The City of Santa Clara will make all reasonable modifications to policies and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities.
Agendas and other written materials distributed during a public meeting that are public record will be made available by the City in an appropriate alternative format. Contact the City Clerk’s Office at 1 408-615-2220 with your request for an alternative format copy of the agenda or other written materials.
Individuals who require an auxiliary aid or service for effective communication, or any other disability-related modification of policies or procedures, or other accommodation, in order to participate in a program, service, or activity of the City of Santa Clara, should contact the City’s ADA Coordinator at 408-615-3000 as soon as possible but no later than 48 hours before the scheduled event.
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
26-923 Agenda Date: 8/24/2026
REPORT TO ECONOMIC DEVELOPMENT & MARKETING COMMITTEE (AD HOC)
SUBJECT
Discussion on the Citywide 2026 Economic Development & Community Engagement
BACKGROUND
At the April 28, 2025, Economic Development and Marketing Committee Ad Hoc (EDMC) meeting, staff presented a strategic framework to the Committee for community activation and event support for 2026 events for the Super Bowl and FIFA World Cup. Information was presented outlining the formation of a Major Events Task Force to support planning efforts by focusing on fundraising, strategic outreach, and community engagement initiatives related to Santa Clara’s hosting of the 2026 major events.
On June 2, 2025, the Committee and stakeholders held a discussion on the Citywide 2026 Economic Development & Community Engagement Plan, including proposed priorities, community programming, and campaign theme options.
The following campaign theme options were presented for consideration:
· Santa Clara: Where the World Kicks off
· Santa Clara: Get Your Kicks in 2026
· Santa Clara 2026 The World Plays Here
On June 23, 2025, Committee members and stakeholders engaged in an Event Strategy Workshop that mapped city landmarks, assets, and district boundaries to visualize potential event locations, layered with community demographics, cultures, and interests. The exercise also included results from a community ideas generator survey that launched on. The survey was launched as a call to the community for input on possible event ideas.
Committee members had further discussions on potential events and locations and were asked to share one word that captures the core value of Santa Clara.
Community Ideas Generator Response Survey Results
Below are the community survey results which were presented to the Committee as a part of the Event Strategy Workshop.
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickleball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots, no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
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26-923 Agenda Date: 8/24/2026
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Community Responses
Frequency Notes
Watch Parties 31 With games and prizes, at the
library and senior center
Concerts 29 Free
Night Markets 27 Also, day markets, night
auction center
Food Vendors 17 Include local popular
restaurants: Stan's Donuts,
Saint John's Burgers, Su's
Kitchen
Food Crawl 16
Guides for residents 1
Language translators 1
Beer gardens 1
Farmers Market 1
Events at SCU 1
Celebrity pickleball
tournaments
1 Car shows 1
Showcase green cutting-
edge technology, reduce
waste
1 Cultural pavilion
Posters of players 1
Downtown activation 1
No riots, no crime 1
Feeding the homeless 1
Meet and greet cocktail party 1 Black-tie
Bingo Night 1
Scavenger Hunt 1
None! 1
Community Engagement Opportunities
Staff presented the following list to the Committee as potential community engagement opportunities and partnerships.
Event Suggested Location Organizer/Key
Stakeholder
Clock Gate (FIFA Countdown Clock)
Holiday Tree Lighting Central Park City Departments
4th July Celebration Mission College
Street Dance Franklin Square
Art and Win Central Park
Parade of Champions Franklin Square Ana Vargas Smith, BAHC, Sports
Santa Clara University Concert Santa Clara University
Concert
STEM Bowl (Library) Library
Community Chalk Art Contest Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Triton Museum
Firehouse Run Santa Clara Firefighters
Foundation
Night Market Multicultural Food and Art
Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
Diana Ding Chamber of
Commerce (in partnership
with Diana Ding)
Moveable Inc
Watch Parties for FIFA games not hosted
in Santa Clara
Santa Clara City Library Events Library Library Library Foundation Free Youth Sports and Stem Camp/Clinic
Programs
Banners & Community Wayfinding City
Manager’s Office
Discover Santa Clara Scavenger Hunt
Whole city
Outdoor Tech Showcase Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
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26-923 Agenda Date: 8/24/2026
Event Suggested Location Organizer/Key
Stakeholder
Clock Gate (FIFA Countdown Clock)
Holiday Tree Lighting Central Park City Departments
4th July Celebration Mission College
Street Dance Franklin Square
Art and Win Central Park
Parade of Champions Franklin Square Ana Vargas Smith, BAHC, Sports
Santa Clara University Concert Santa Clara University
Concert
STEM Bowl (Library) Library
Community Chalk Art Contest Local schools, Art groups
cultural
Sports Themed Exhibit Triton Museum Triton Museum
Firehouse Run Santa Clara Firefighters
Foundation
Night Market Multicultural Food and Art
Festival
Central Park
Community Center
Commerce Plaza
parking lot Mission
College
Diana Ding Chamber of
Commerce (in partnership
with Diana Ding)
Moveable Inc
Watch Parties for FIFA games not hosted
in Santa Clara
Santa Clara City Library Events Library Library Library Foundation Free Youth Sports and Stem Camp/Clinic
Programs
Banners & Community Wayfinding City
Manager’s Office
Discover Santa Clara Scavenger Hunt
Whole city
Outdoor Tech Showcase Whole city
Story Windows
Fun Run 5k
Athlete Meet and Greets
Concerts for Community
On July 14, 2025, Committee members reviewed the results of the Event Strategy Workshop, Community Values Survey that launched on June 30, 2025. Committee members and stakeholders provided feedback and input on a potential slogan and event campaign for community engagement related to the 2026 major events
Top five Community Value Survey Results
· Home (46)
· Diversity (34)
· Community (29)
· Inclusive (16)
· Family (12)
On July 28, 2025, Committee members heard presentations from several community stakeholders on proposed Sponsor/Partner-Led events tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup.
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26-923 Agenda Date: 8/24/2026
Event Proposal Presenters:
· Diana Ding
· Patty Wong
· Ana Vargas-Smith
· Harbir Bhatia
· David Kertes on behalf of Robert Haugh
· Ester Rubin
· Debra von Huene
On August 11, 2025, Committee members heard a presentation from community stakeholders. Dan Holder on proposed Sponsor/Partner-Led event tied to community engagement efforts leading up to the 2026 Super Bowl and FIFA World Cup. Additionally, the Committee reviewed the outcomes of the Event Strategy Workshop and conducted a gallery walk of the identified event concepts to refine and narrow them into a prioritized list.
The August 25, 2025, meeting was canceled to provide staff additional time to review and refine the event concept list for budget and logistical feasibility.
On September 22, 2025, the Committee reviewed the staff recommendation of the slogan and logo, and provided feedback to the City’s marketing consultant on the overall branding campaign for the community engagement related to the 2026 major events.
There was overwhelming support for the slogan (“Where the Mission Meets the Moment”). Feedback on the logo reflected appreciation for its modern, sophisticated design and recognition that it conveyed both history and innovation. However, concerns were raised about color palette, the fact that key local images (such as the Mission, orchards, and historic businesses) were not used, and the imagery might not resonate with a global audience. The font was seen by some as overly modern, and stakeholders noted that sports elements were underrepresented (e.g., no football or soccer imagery). Additionally, there was interest in having more versatile imagery that could be adapted based on specific sporting events and teams
playing in Santa Clara.
The logo was revised, and the City Council approved the new slogan and logo at its meeting on September 23, 2025.
On October 6, 2025, staff presented to the Committee a comprehensive summary of the input received from residents, local organizations, committee members and staff through the collaborative process to develop the list of events and activations.
This list reflected the community feedback gathered through the Community Survey, Gallery Walk, presentations from community stakeholders, committee member, and staff. All of the feedback was then evaluated using a scoring rubric. The rubric was aligned with the City’s Guiding Principles for the Major Events. Each proposed event was assessed based on its ability to reach the intended audience, create meaningful community impact, align the budget and staffing resources, and provide lasting benefits beyond 2026. This evaluation was applied to all proposed events, including those led by the City, community partners, and artists. Staff also summarized insights gathered from one-on- one meetings with event proposers, which provided additional details to strengthen each concept and City of Santa Clara Printed on 8/21/2026Page 4 of 6
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26-923 Agenda Date: 8/24/2026
confirm feasibility. Following this presentation, Committee members divided into task forces for each event to begin shaping and further developing the ideas in smaller working groups. The Event and Activation Priority List includes City-led, Partner-led, and Art Activations for the community engagement campaign.
At the October 21, 2025, City Council meeting, staff provided a presentation on the list of events and activations developed through the Committee.
At the November 3, 2025, EDMC meeting, staff provided the Committee with an update on the direction given by City Council in proceeding with the “Where the Mission Meets the Moment” campaign, including events and activations. EDMC Committee members reviewed the preliminary sponsorship package and discussed a possible Community Stadium event during the end of February or early March.
At the December 8, 2025, EDMC meeting, staff provided the Committee with updates on “Where the Mission Meets the Moment” campaign events and activations, and the sponsorship package. Staff also outlined the next steps for gathering feedback from the committee.
At the January 5, 2026, EDMC meeting, staff provided the Committee with updates on the campaign budget, the final Sponsorship Package, Art Activation Subcommittee, and the STEM Zone. During this meeting, the Committee requested that staff pursue March 7 or 8 as possible dates for the Stadium event.
The Stadium Event Subcommittee met three times since the last EDMC meeting to provide key input on decision points for the Stadium event.
At the February 19, 2026 EDMC meeting, staff provided the Committee with updates on the launch of “Where the Mission Meets the Moment” campaign events, on the status of executing the events, the subcommittee groups (art activation, global relations, stadium event), registration process for the City’s volunteer program, and information on Partner-led events.
At the March 9, 2026 EDMC staff provided the Committee with an update on the art activation, a recap of the Celebrate Santa Clara: A Day on the Field stadium event, and an update on the upcoming Where the Mission Meets the Moment Campaign events and engagement efforts.
The committee was presented with the drafts of two murals, part of the corridor art activation; and the draft murals for Brandi Chastain and Jalen Williams. In addition, locations for placement of the two murals Brandi Chastain at near Levi® Stadium and Jalen Williams near 900 Lafayette/ Franklin.
Unfortunately, the City was unable to proceed with the commission because the artist was unable to complete the artwork.
At the April 13, 2026 EDMC meeting, staff provided a high-level review of the established campaign goals and guidelines with the Committee, presented updates from the subcommittee groups (Global Relations and Night Markets), and delivered a final update on the STEM Zone.
At the May 11, 2026 EDMC meeting, staff provided a debrief from the first night market in May.
Members in attendance were asked to provide high-level input on watch party considerations, such as potential timing, locations, and general event concepts.
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26-923 Agenda Date: 8/24/2026
At the June 8, 2026 EDMC meeting, the Committee were presented with two proposals for partner- led events and supported one of the proposals, the Faces of Santa Clara project/event. Staff also provided an update on watch parties, campaign budget, and events/activations.
At the July 13, 2026 EDMC meeting staff provided an update on the final watch parties and night market (July 17, 18 and 19), and an update on the overall campaign. Staff also solicited feedback from the Committee regarding the campaign’s successes and opportunities for improvement.
DISCUSSION
At the August 24, 2026 EDMC meeting, the Committee’s final meeting for theWhere the Mission Meets the Moment Campaign, staff will provide a comprehensive presentation highlighting the campaign’s community input, impacts, and accomplishments. The presentation will include a video recap of the year’s events and activities. Staff will also outline a framework for how the Committee’s feedback will be considered. As part of the closing discussion, Committee members will have an opportunity to share their personal reflections on the campaign.
ENVIRONMENTAL REVIEW
This is an information report only and no action is being taken by the City Council and no environmental review under the California Environmental Quality Act (“CEQA”) is required.
FISCAL IMPACT
There is no fiscal impact associated with this report.
COORDINATION
This report was coordinated by the City Manager’s Office.
PUBLIC CONTACT
Public contact was made by posting the Economic Development and Marketing Committee agenda on the City’s official notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email [email protected] or at the public information desk at any City of Santa Clara public library.
RECOMMENDATION
Provide discussion and reflections on the Citywide 2026 “Where the Mission Meets the Movement” community engagement campaign.
Reviewed by: Reena Brilliot, Director of Economic Development and Sustainability Approved by: Paulina Morales, Assistant City Manager
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