FC14 MEMORANDUM
FC 14 (03-11-25)
TO: Melanie Richardson, P.E.
Interim Chief Executive Officer
FROM: Rachael Gibson
Chief of External Affairs
SUBJECT: FY26 Annual Evaluation Report
(Year 5: July 2025 – June 2026) for the 2021
Santa Clara County Multi-Jurisdictional
Program for Public Information (PPI)
DATE: August 10, 2026
Valley Water continues to support local partners in the Federal Emergency Management Agency's (FEMA's) National Flood Insurance Program (NFIP) Community Rating System (CRS) program. The CRS is a voluntary incentive program that recognizes and encourages community floodplain management activities that exceed the minimum NFIP requirements.
Through the CRS, flood insurance holders in participating communities receive discounted premium rates to reflect the reduced flood risk. The three goals of the CRS are:
1. Reduce flood damage to insurable property,
2. Strengthen and support the insurance aspects of the NFIP, and
3. Encourage a comprehensive approach to floodplain management.
Background
Valley Water has supported the local CRS program since 1998. Since Valley Water is not a land-use agency (i.e., city, town, or county), it is not considered an NFIP community and does not technically qualify to participate in the CRS program.
Valley Water's flood risk reduction activities throughout Santa Clara County (county) earns CRS credits that are transferred to each CRS participating community, supporting savings on NFIP insurance policies within those jurisdictions. Currently, 11*1 of the 16 communities (cities, towns, and the county) within Santa Clara County participate in the CRS program.
FEMA first introduced the Program for Public Information (PPI) as a CRS creditable activity in 2013. The PPI encourages CRS-participating communities to work with local stakeholders to design a community outreach program on flood risk reduction that best fits local needs. This can be done as a single or multi-jurisdictional effort. 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI) On April 27, 2021, the Valley Water Board of Directors adopted the 2021 PPI following completion of the 2015 PPI; the governing bodies of the CRS participating communities adopted the 2021 PPI soon thereafter.
In addition to updating the PPI every five years, FEMA requires CRS communities seeking continued CRS credit to complete an Annual Evaluation Report on PPI efforts and share the report with their governing bodies. Attached is the final Annual Evaluation Report for Fiscal Year 26 (Year 5 of the 2021 PPI). Overall, the CRS Users Group/PPI Committee successfully implemented and completed the 2021 PPI in FY26.
Please direct questions about the PPI Annual Evaluation Report to Amy Fonseca, Acting Manager, Office of Civic Engagement at (408) 630-3005.
*1 Current Participating CRS Communities include: Valley Water and the Cities of Cupertino, Gilroy, Los Altos, Milpitas, Morgan Hill, Mountain View, Palo Alto, San Jose, Santa Clara, and Sunnyvale.
~ Volley Water
Melanie Richardson, P.E.
Interim Chief Executive Officer Page 2 of 2 August 10, 2026 Rachael Gibson
Chief of External Affairs
External Affairs Division
Date
Attachment: Annual Evaluation Report for FY26 (Year 5) for the 2021 Santa Clara County Multi- Jurisdictional Program for Public Information (PPI)
cc: R. Gibson, K. Yasukawa, A. Fonseca, CRS File
Santa Clara County Multi-Jurisdictional Program for Public Information 2021 FY26 Annual Evaluation Report
(Year 5: July 2025 to June 2026)
July 2026
Prepared by:
Santa Clara Valley Water District
and
Santa Clara County CRS communities
ClTY OF MORGAN HILL
• CITY OF
PALO
ALTO
CITY OF
CUPERTINO
~'''~ ..
Sunnyvale
ITYF ~ •
CITY OF MOUNTAIN VIEW
SAN JOSE ~ Valle Water
CAPITAL f SIU O VALLEY
LOS ALTOS HILLS
-CALIFORNIA
ATTACHMENT 1
I. INTRODUCTION
The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management Agency’s (FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to earn flood insurance premium discounts for their residents and businesses by implementing local mitigation, floodplain management, and outreach activities that exceed the minimum NFIP requirements to reduce the risk of flooding.
In Santa Clara County, 11 (eleven) communities, including Santa Clara Valley Water District (Valley Water) have actively participated in the FEMA NFIP CRS for over 30 years.
The CRS participating communities (CRS communities) are City of Cupertino, City of Gilroy, City of Los Altos, City of Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa Clara, City of Sunnyvale, and the Santa Clara Valley Water District (Valley Water).
CRS communities, along with their external non-governmental stakeholders, non-CRS communities: City of Saratoga, Town of os Altos Hills, Town of os Gatos, and the County of Santa Clara who opted to join the 2021 Program for Public Information (PPI), comprised the 2021 PPI Committee. The original 2021 PPI Committee is listed in Table . riginal Members of the Santa Clara County Multi-Jurisdictional 202 PPI Committee of the 2021 PPI (Attachment ) . Since the development of the 2021 PPI, there may have been changes to the community’s original 2021 PPI Committee members (either the internal representatives to the organi ation and/or the e ternal stakeholders). Those member changes are noted on the meeting attendance sheets.
CRS-creditable PPIs can be single or multi-jurisdictional. For the 2021 PPI, FEMA requires that each CRS community provide at least two representatives to the regional PPI Committee to meet the credit requirement, with at least half of the representatives from outside the local government. Additionally, at least half of the representatives must attend all the meetings of the regional PPI Committee.
An essential benefit of the PPI Committee’s work is close collaboration between local public agency staff who work on flood protection throughout Santa Clara County. Together, PPI Committee members continue strengthening their individual CRS programs and ensuring communities can evaluate their flood programs against a nationally recognized benchmark.
The 2021 PPI Committee, the remaining non-CRS communities (City of Saratoga, Town of Los Gatos, Town of Los Altos Hills, and the County of Santa Clara), and other interested parties make up the Santa Clara County CRS Users Group.
The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance of economic disruption and loss in Santa Clara County. Through the five-year PPI development and the annual reporting process, members of the SC County CRS Users Group learn from one another about local floodplain management activities, including flood protection and land use issues.
Under the CRS program, flood insurance premium rates are discounted to reward CRS communities’ actions that meet the three goals of the CRS:
(1) reduce flood damage to insurable property.
(2) strengthen and support the insurance aspects of the NFIP; and (3) encourage a comprehensive approach to floodplain management.
Flood insurance premiums for CRS communities are reduced in 5% increments for every 500 CRS points earned.
As of May 31, 2026, the total savings for Santa Clara County residents from CRS discounts are approximately $2 million.
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Valley Water is the lead flood protection agency for Santa Clara County. Valley Water performs many flood preparedness outreach and stream stewardship/maintenance activities that can earn credit points for CRS communities. Since Valley Water is not a land-use agency, the points Valley Water earns as a “fictitious community” provide a foundation upon which the CRS communities can build. FEMA approved this unique arrangement with Valley Water in 1998.
The CRS Coordinator’s Manual, 20 Edition, included the option to undertake a Program for Public Information (PPI), which standardizes our flood preparedness outreach messages and increases communities’ CRS points.
Each participant of the PPI Committee brings unique perspectives and suggestions that enhance the PPI. Each community must adopt the PPI through a formal vote by the community’s governing body.
In 2013, Valley Water helped initiate and facilitate the effort to develop the first Multi-Jurisdictional PPI, enabling all Santa Clara County CRS communities to work together and benefit from the effort. Non-CRS communities were also invited to participate in developing the PPI. This work effort resulted in the 2015 Multi-Jurisdiction PPI (2015 PPI).
On April 14, 2015, Valley Water’s Board adopted the 2015 PPI, which sunset in April 2020; the other CRS communities’ governing bodies adopted the 2015 PPI soon thereafter.
Under the CRS, a PPI must be updated every five years. Each subsequent year after adopting the PPI, the PPI Committee must submit an annual evaluation report to FEMA describing the PPI implementation for the prior fiscal year. The PPI Committee must evaluate whether the flood risk reduction messages in the PPI remain relevant and adjust the PPI as needed. The annual evaluation report is shared with each CRS community’s governing body as an informational item.
As required for CRS credit, annual evaluation reports for FY16 (Year 1 of the 2015 PPI) through FY19 (Year 4 of the 2015 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year.
In FY20 (Year 5 of the 2015 PPI), the PPI Committee updated the 2015 PPI, which had expired. The Insurance Services Office (ISO), FEMA’s CRS program management contractor, exempted the PPI Committee from submitting an annual evaluation report for FY20 (Year 5 of the 2015 PPI) as the committee focused on updating the document.
In February 2020, Valley Water hosted the start of the five-year PPI update process. Fifteen Santa Clara County communities worked together to update the 2015 PPI. These communities included the current 11 CRS communities as well as four non-CRS communities that expressed interest in joining the 2015 PPI and possibly the CRS program. Staff and external stakeholders from each agency participated in developing the new PPI.
In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency Services Act, the Governor’s Emergency Declaration related to the COVID-19 pandemic, the Governor’s Executive Order N-29-20, and Order of the County of Santa Clara Public Health Officer dated March 16, 2020, went into effect.
The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and organizations faced economic and operational uncertainty across every industry and sector. The workforce impacts during COVID-19 caused delays beyond control, including the PPI Committee’s ability to continue its work of updating the 2015 PPI. Many communities shifted priorities to respond to the public health crisis; therefore, FEMA provided an extension of completing the update to the 2015 PPI to early 2021.
The 2021 PPI Committee reconvened in October 2020 to resume the 2015 PPI update. Several virtual meetings followed until the 2021 PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI was adopted by CRS communities, as indicated in Table . Adoption Dates 202 PPI . 2 of 57
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II. 2021 PPI DEVELOPMENT PROCESS
Valley Water, CRS, and non-CRS communities initiated the 2021 PPI process in February 2020.
Discussions were postponed due to COVID-19; the process was reinitiated in October 2020. The Santa Clara County 2021 Multi-Jurisdictional Program for Public Information document was completed in April 2021 (refer to Section I. Introduction for C VID- -related delays).
Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. FEMA’s six priority topic messages and the three additional messages identified in the 2015 PPI carried forward into the 2021 PPI. The 2021 PPI Committee felt all nine topics and supporting messages were still relevant for reaching Santa Clara County residents and ensuring they were flood-ready.
The below listed is Table in the 202 PPI: CRS Priority Messages Topic
Number Topic message Public Message
(Select one message per topic)
TOPIC #1 Know your flood hazard
x Know your flood risk
x Contact your floodplain manager to find out if your
property is in a floodplain
x Check if your home or business is in a
Special Flood Hazard Area
TOPIC #2 Insure your property for your flood
hazard
x Get flood insurance ahead of time
x Insure your property
x There is a 30-day waiting period for the policy to take place
TOPIC #3 Protect people from the flood hazard
x Put your 3-day emergency kit together
x Follow evacuation orders
x Learn the best route to high ground
TOPIC #4 Protect your property from the flood
hazard
x Protect your home from flood threats
x Prepare your home
x Sandbags can offer protection against a foot or less of floodwater
x Get sandbags before a flood
TOPIC #5 Build responsibly
x Build responsibly in floodplains
x Comply with development requirements
x Check with your city/county floodplain manager before you build
TOPIC #6 Protect natural floodplain functions
x Keep creeks clean and flowing
x Keep debris and trash out of our streams
x Don’t pollute, dump, or drain anything in creeks
Additional Outreach Topic Messages
(only one message per topic)
TOPIC #7 Develop an emergency plan x Develop an emergency plan TOPIC #8 Download disaster apps x Download disaster emergency apps TOPIC #9 Understand shallow flooding risks––
don’t drive through standing water
x Understand shallow flooding risks - don’t drive through standing water
The 2021 PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list of outreach and flood response projects (Attachment 2).
Based on the 2021 PPI Committee’s evaluation of the 2015 PPI, the consensus was that most of the 2015 PPI flood risk reduction messages were still relevant, so only minor edits were incorporated as needed. This became the basis for the 2021 PPI; therefore, no additional FEMA review was required, as the 2015 PPI already ensured its provisions were fully compliant with FEMA requirements.
FEMA's ISO CRS Specialist and Technical Reviewers determine how many CRS points the 2021 PPI activities earn. The PPI Committee estimates that of the possible 350 points for Activity 330, each CRS community could earn up to 300+/- points for PPI efforts.
Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to the 2021 PPI Committee to present to their governing bodies for adoption and implementation. 3 of 57
ATTACHMENT 1
Table . Dates of 202 PPI Adoption shows each agency's 2021 PPI approval dates; all 11 CRS communities have adopted the 2021 PPI.
Table . Adoption Dates of the 202 PPI
Community Date Presented Adopted
Santa Clara Valley
Water District 4/27/21 X
City of Cupertino 8/17/21 X
City of Gilroy 7/01/21 X
City of Los Altos 7/13/21 X
Town of Los Altos Hills
( non-CRS community)
Not required Not required
Town of Los Gatos
( non-CRS community)
Not required Not required
City of Milpitas 5/18/21 X
City of Morgan Hill 6/16/21 X
City of Mountain View 6/22/21 X
City of Palo Alto 6/14/21 X
City of San Jose 11/16/21 X
City of Santa Clara 7/06/21 X
County of Santa Clara
( non-CRS community)
Not required Not required
City of Saratoga
( non-CRS community)
Not required Not required
City of Sunnyvale 6/29/21 X
Total Approved 11
Non-CRS communities are encouraged to participate in the ongoing efforts and initiatives of the Santa Clara County CRS sers Gro up and/or PPI Committee however, those who opted to participate in the 202 PPI are not re uired to adopt the PPI or share annual evaluatio n reports with their governing bodies.
III. ANNUAL EVALUATION REPORTS
The 2021 PPI states that the 2021 PPI Committee will meet at least once yearly to evaluate the PPI and incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS User’s Group meetings, which occur at least twice a year.
The evaluation will cover the following:
Ɣ Review of projects that were completed.
Ɣ Evaluate progress toward outcomes.
Ɣ Provide recommendations on projects that have not been completed.
Ɣ Provide recommendations for new projects not previously identified.
Ɣ Address any Target Audience changes; and
Ɣ Assess the program's impact during an actual flood event if one has occurred.
The 2021 PPI Committee prepares the annual evaluation report for submission with each CRS community’s annual CRS recertification package (or scheduled 5-year cycle visits). The annual evaluation report is then shared with each CRS community governing body as an informational item.
As required, annual evaluation reports for FY22 (Year 1 of the 2021 PPI) through FY26 (Year 5 of the 2021 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year.
Section V. 202 Santa Clara County CRS sers Group/PPI Committee Meetings Monitoring and Evaluating the 202 PPI of this annual evaluation report summarizes the meetings held to develop the FY26 Annual Evaluation Report (Year 5 of the 2021 PPI).
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ATTACHMENT 1
Table 2 below shows how each community expects to share the FY26 Annual Evaluation Report with its governing body.
Table 2. How the 202 PPI FY26 (Year 5) Annu al Evaluation Report will be shared with the Community’s Governing Body
Community Method for Sharing
Santa Clara Valley Water District Board Non-Agenda Item City of Cupertino Consent Item Council Agenda
City of Gilroy Consent Calendar
City of Los Altos Council Informational Staff Report
Town of Los Altos Hill ( non-CRS community) Not required Town of Los Gatos ( non-CRS community) Not required
City of Milpitas Memo to City Council
City of Morgan Hill Council Consent Calendar
City of Mountain View Council Weekly Update “Council
Connection”
City of Palo Alto Informational Staff Report
City of San Jose Council Consent Calendar
City of Santa Clara Council Consent Calendar
County of Santa Clara ( non-CRS community) Not required City of Saratoga ( non-CRS community) Not required
City of Sunnyvale City Manager’s “Update Sunnyvale”
Non-CRS communities are not re uired to share annual evaluation reports with their governing bodies.
IV. 2021 PPI ACCOMPLISHMENTS FOR FY26
The 2021 PPI Committee identified three efforts needed from each CRS community to prepare and finalize subsequent annual evaluation reports.
1. Governing bodies must adopt the 2021 PPI (Table . Adoption dates of the 202 PPI ). The 2021 PPI Committee must prepare an annual evaluation report and share it with its governing body as informational items (Table 2. How the 2021 PPI Annual Evaluation Report for FY26, Year 5 will be shared with the Community’s Governing Body).
2. For each fiscal year (July - June 0 ), the communities must implement and monitor the outreach/flood response projects identified in Appendix A, CRS Creditable Outreach and Flood Response Projects by CRS Community of the 2021 PPI (Attachment 2).
3. The PPI Committee must review and consider the ‘New Initiatives’ identified in the 2021 PPI (page 66) for advancing flood risk reduction efforts.
Governing Bodies Approval: All 11 CRS communities’ governing bodies, including Valley Water, adopted the 2021 PPI. Each agency (Community) shows the approval dates in Table 1 noted above.
Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies ( CRS communities and four non-CRS communities). Tracking implementation is quite complex compared to a single-agency PPI. As the informal lead agency, Valley Water oversees the record-keeping to ensure consistency throughout the county. An electronic file-sharing system, Egnyte, is set up with folders for each community to file and share documents related to the 109 potential outreach/flood response projects identified in the 2021 PPI and all CRS-related documentation. This also includes a comprehensive spreadsheet tracking which lists outreach projects accomplished in any given fiscal year by each community (Attachment 2). This spreadsheet, along with the annual evaluation report, will be submitted with annual CRS recertifications or as part of scheduled 5-year cycle visits.
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ATTACHMENT 1
ISO assigns credit for Valley Water outreach/flood response projects to all Santa Clara County CRS communities’ ratings. Some communities also choose to carry out and report on their own outreach/flood response projects, in addition to those of Valley Water. These projects are shown on the composite spreadsheet (Attachment 2 - Appendi A from 202 SC County Multi-Jurisdictional PPI noting FY26 Project Accomplishments) and include input from each agency.
The PPI Committee discussed the benefits of using the Egnyte shared filing system for tracking the 2021 PPI outreach/flood response projects and all CRS-related documentation. The PPI Committee also discussed ensuring each agency regularly uploads its CRS documentation. These benefits are:
- Information Share/Knowledge Transfer: CRS communities can view each other’s program documentation.
When a community improves its CRS rating, another community can access the documents submitted to determine how the CRS credited activities helped improve the score. - Document Repository: A central location for CRS-related documentation, organized to mirror the CRS Coordinator’s Manual (by community/activity/element), proves helpful when a community experiences staff turnover.
- Documentation Submittals: CRS documents are organized and easy to share with the CRS Specialists conducting cycle visits and/or annual recertification.
Summary of PPI Projects Accomplished in FY26
Attachment 2 of this annual evaluation report includes the complete outreach/flood response project list. It lists all projects proposed in the 2021 PPI, with a “Project Accomplishments” column noting actions taken during the fourth year, FY26 of the 2021 PPI.
Audiences Projects Accomplished
Community at Large (CAL)
81 potential projects, 64 accomplished
Residents and Businesses in the Special Flood
Hazard Area (SFHA)
18 potential projects, 16 accomplished
Messengers to Other Target Audiences
(Organizations & Businesses Serving the
Community)
10 potential projects, 10 were accomplished
*Total Accomplished Projects 90 of 109
Note: All projects carried out by CRS communities were accomplished in FY26. Variance in the number of potential projects versus accomplished projects is due to no updates from non-CRS communities, which is not re uired for this annual evaluation re port.
These numbers go well beyond the minimum requirements of the CRS program for PPI credit under Activity 330. We anticipate all CRS communities will receive the maximum number of credits for our collective efforts in FY26.
Valley Water’s Outreach/Flood Response Projects
The 2021 PPI Committee identified each community's outreach/flood response projects. The implementation of these projects is reflected in the ‘FY26 (Year 5) of the 202 PPI Project Accomplishments’ column of Attachment 2.
FY26 Annual Flood Awareness Campaign
Valley Water’s FY26 Flood Awareness Campaign (Attachment for more details ) effectively educated and engaged residents in Santa Clara County about the risks of flooding, emphasizing the importance of proactive preparation and access to vital safety resources. The campaign leveraged cutting-edge technologies like digital geo-targeting and multilingual outreach, blending traditional strategies with innovative solutions to connect with communities at risk of flooding.
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ATTACHMENT 1
Goals:
1. Awareness: Educate FEMA-designated Special Flood Hazard Areas (SFHAs) residents and businesses about their flood risks and mitigation strategies.
2. Preparedness: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags.
3. Access: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels.
Refer to Attachment for more details on Valley Water’s FY26 flood awareness campaign .
CRS Community Outreach/Flood Response Projects
ther Community Engagement Efforts
October 2025 officially kicked off the flood season.
On November 19, 2025, staff participated in a flood preparedness press conference held at Valley Water’s Emergency Operations Center site in San José. The press conference was a joint news event with the City of San José, the County of Santa Clara, and the National Weather Service. The event featured speakers from Valley Water and participating agencies, a tour of Valley Water’s Emergency Operations Center, and an emergency kit assembly table with flood-readiness materials.
Valley Water Education Outreach Program
Valley Water’s Education Outreach includes flood awareness messaging in classroom lessons presented year- round. A dedicated flood-focused lesson is offered from October through April. Valley Water’s role as a flood protection agency is introduced in all lessons so that participants in Education Outreach programs know that flood protection is one of Valley Water’s core objectives in Santa Clara County.
The following are the Education Outreach efforts from July 2025 - June 2026. 7 of 57
ATTACHMENT 1
Flood-Focused Programs
Education Outreach offers two lessons and one assembly focused on flood awareness and preparedness: The Three Little Pigs and the Bad Weather Wolf for transitional kindergarten through second grade, and Watershed Maps for second and third grades. The Three Little Pigs and the Bad Weather Wolf is also offered as a school assembly.
The results of the Flood-Focused Programs delivered between July 2025 and June 2026 are as follows:
x 101 flood-focused programs
x 2,645 students
x 124 educators
Flood Awareness Messaging
In addition to Flood-Focused Programs, Education Outreach provided additional flood awareness messaging in general classroom presentations, assemblies, libraries, and public events.
The results of the general flood protection messaging between July 2025 and June 2026 are as follows:
x 302 programs with general flood protection messaging
x 8,728 students messaging
x 374 educators
x 661 public youth in Santa Clara County
Community Events and Engagement
Booth Support at Events
Valley Water staff made a concerted effort to actively participate in community events, including community festivals and emergency preparedness affairs, particularly in communities and neighborhoods in or near flood zones. In FY26 (from September 2025 May 2026 ), Valley Water and the communities’ staff hosted 29 booths and distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley Water’s annual FPM. Those events are listed below:
1. July 4, 2025 – San Jose Council District 8 Fourth of July Fireworks, San Jose
2. July 5, 2025 – Morgan Hill Chamber Night Music Series, Morgan Hill
3. July 16–17, 2025 – Mountain View Technology Showcase, Mountain View
4. July 24, 2025 – Happy Hollow Season of the Senior Safari, San Jose
5. August 2, 2025 – Asian Americans for Community Involvement Back-to-School Health Fair, San Jose
6. August 5, 2025 – San Martins Lions Club National Night Out, San Martin
7. August 5, 2025 – Morgan Hill National Night Out, Morgan Hill
8. August 15, 2025 – Morgan Hill Chamber Friday Night Music, Morgan Hill
9. August 16, 2025 – Cupertino Chamber Night Market, Cupertino
10. August 21, 2025 – San Jose Chamber BBQ, San Jose
11. August 28, 2025 – Happy Hollow Season of the Senior Safari, San Jose
12. August 30, 2025 – Santos Family Car Show, Alviso
13. August 30–31, 2025 – Silicon Valley Pride Parade and Festival, San Jose
14. September 6, 2025 – Capitol Park Goss Neighborhood Association National Night Out, San Jose
15. September 6–7, 2025 – Mountain View Art and Wine Festival Booth, Mountain View
16. September 13, 2025 – Rotary Club of Cupertino Silicon Valley Fall Festival, Cupertino
17. September 21–23, 2025 – WateReuse California Conference, San Diego
18. September 26, 2025 – Assemblymember Ahrens’ Inaugural Fall Harvest BBQ, Santa Clara
19. September 27, 2025 – Vovinam Viet Vo Dao 34th Annual Moon Festival, San Jose
20. September 28, 2025 – Stevens Creek Trail (FoSCT) Trailblazer Race, Mountain View
21. October 11, 2025 – Martial Cottle Park’s Fall Festival 2025, San Jose
22. October 11, 2025 – Guadalupe River Park Conservancy Pumpkins in the Park, San Jose 8 of 57
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23. October 11, 2025 – Cupertino Chamber Diwali Festival, Cupertino
24. October 18, 2025 – Valley Health Foundation Women's Leadership and Policy Summit, San Jose
25. October 25, 2025 – District 8 Fall Family Festival, San Jose
26. October 25, 2025 – Senator Cortese’s 3rd Annual Picnic by the Lake, San Jose
27. November 12–15, 2025 – Cal-IPC Symposium, Ventura
28. December 6, 2025 – Santa Visits Alviso Foundation Drive, Alviso
29. February 13, 2026 – ASCE SJ Younger Member High School Day, San Jose
30. February 13, 2026 – City of San Jose D1 and D10 w/ NAACP, San Jose
31. March 28, 2026 – CEEF/CUSD Run for Great Schools 5K and Fun Run, Cupertino
32. March 28, 2026 – CERT 5K Family Fun Run (D10), San Jose
33. April 18, 2026 – City of Milpitas Earth Day, Milpitas
34. April 25, 2026 – Acterra Love Our Earth Festival / WaterPaloooza, Palo Alto
35. April 25, 2026 – Morgan Hill Community Earth Day Festival, Morgan Hill
36. May 9, 2026 – Berryessa Art & Wine Festival, San Jose
37. May 23–24, 2026 – Morgan Hill Mushroom Mardi Gras, Morgan Hill
38. June 6–7, 2026 – 50th Annual Sunnyvale Wine & Art Festival, Sunnyvale
39. June 12, 2026 – WEPA Fest 2026, San Jose
40. June 13, 2026 – AACSA's 45th Annual Juneteenth Festival, San Jose
41. June 13, 2026 – Dia De Portugal, San Jose
Speakers Bureau Program
In FY26 (from July 2025 through June 2026), Valley Water's ‘Managing our Precious Resource Speakers Bureau Program’ reached the 11 organizations listed below. All general presentations mention flood protection and the need to ‘Get Flood Ready’ regardless of the county’s drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage (ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral available for all in-person events.
Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water- specific issues and provide updates on projects in their area. The FY26 presentations that included flood preparedness information are listed below.
1. July 28, 2025 – Cory Neighborhood Association, San Jose
2. August 12, 2025 – Los Altos Kiwanis Club
3. September 4, 2025 – West San Jose Kiwanis Club
4. January 28, 2026 – The Forum, Palo Alto
5. February 27, 2026 – Valley Water’s Water Works Program (via Zoom)
6. April 2, 2026 – Valley Water’s 101 Academy
7. April 9, 2026 – Santa Teresa Catholic Church, San Jose
8. June 4, 2026 – Coin Laundry Association
9. June 8, 2026 – LAFCO (AM presentation), Sunnyvale
10. June 8, 2026 – LAFCO (PM presentation), Morgan Hill
11. June 9, 2026 – LAFCO (PM presentation), San Jose V. 2026 SANTA CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS – MONITORING AND EVALUATING THE 2021 PPI
The FY26 Santa Clara County CRS Users Group/PPI Committee meeting was held on May 21,2026. Attendance by CRS communities was high. Staff from some non-CRS communities, external stakeholders, and other interested parties were also in attendance. Agendas, meeting notes, and attendance sheets for each meeting are included (Attachments - ) .
As required by CRS, the objective of the meeting was to monitor the implementation of the 2021 PPI, determine if the desired outcomes were achieved, and discuss whether any changes to the 2021 PPI were needed to complete this annual evaluation report. The PPI Committee agreed that the 2021 PPI messaging and projects would remain the same for the duration of the 2021 PPI, which sunsets in 2026. 9 of 57
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VI. MESSAGING – Other Initiatives
The multi-jurisdictional PPI Committee identified several possible opportunities in the 2021 PPI to expand on existing initiatives and may consider initiating newer ones as follows:
1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills yearly, including PG&E.
2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information.
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas.
4. Expand on outreach to ‘hot spots’/flood-prone areas by hosting on-site or virtual public events.
5. Expand the reach to local homeowners’ associations (HOA)s and apartment associations (i.e., E ecutive Council of Homeowners ECH ).
6. Expand the reach to residents in historically underserved and low-income communities through partnerships with organizations that serve these communities (i.e., Second Harvest Food Bank and others).
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan.
The messages the PPI Committee originally chose are still relevant to Santa Clara County. The committee will continue to increase its efforts to encourage people to prepare personal/family emergency plans and be flood- ready for the duration of the 2021 PPI. The PPI Committee will also continue coordinating efforts with Valley Water’s Education Outreach Program to promote flood preparedness in local schools.
The PPI Committee recommends continuing to use social media for messaging for the duration of the 2021 PPI.
Mobile usage among individuals has increased exponentially over the years, and online platforms are rapidly adjusting to mobile-friendly standards. This provides an excellent opportunity to modernize campaign ad efforts by utilizing social media and digital advertising to increase exposure and reach more residents in Santa Clara County. Furthermore, these modern advertising methods allow for specialized demographic targeting to reach a narrow and defined audience, improving the ability to reach vulnerable populations effectively.
In support of our preparedness messaging, the PPI Committee continues to promote the importance of having family emergency plans and kits ready before an emergency/flood event occurs.
The PPI Committee continues to promote the American Red Cross All-Hazard App, which monitors alerts for severe weather, including floods, and the Floodsmart.gov and Ready.gov websites. The communities will distribute American Red Cross Emergency Contact Cards at events throughout the county.
VII. CONCLUSION
Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY26. The 2021 PPI allowed PPI Committee members to mutually decide which flood risk reduction messages are most appropriate for our residents and to identify how to deliver them effectively. Participating in the 2021 PPI aims to enhance the effectiveness of the flood risk messages to residents, reduce flood risks within Santa Clara County, and earn valuable CRS credit points when identified outreach projects are implemented.
The CRS Users Group/PPI Committee will continue its outreach efforts through FY26. The 2021 PPI will sunset in FY26.
___________________________________________________________________________________ Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA, as required:
1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
2. Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY26 Outreach Project Accomplishments
3. Valley Water's FY26 Flood Awareness Campaign
4. May 21, 2026, SC County CRS Users Group/PPI Committee Meeting Agenda
10 of 57
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ATTACHMENT 1
Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee Community Local Government
Representative and Alternates External Stakeholders
County of Santa
Clara
Chris Freitas, Sr. Civil Engineer
Neville R. Pereira, PE, Development Services Manager,
Department of Planning and Development, Floodplain
Manager
Marsha Hovey, CADRE Board Chair
Cupertino Chad Mosley, Assistant Public Works Director/City Engineer, Public Works Department, Floodplain
Manager
Jennifer Chu, Senior Civil Engineer
Public Works Department
Jim Oberhofer, Emergency Coordinator
Cupertino ARES/RACES
Gilroy Gary Heap, City Engineer
Public Works Department
Jorge Duran, Senior Civil Engineer, Floodplain Manager
Public Works Department
Merna Leal, City of Gilroy resident
Los Altos Steven Golden, Senior Planner, Floodplain Manager Andrea Trese, Associate Civil Engineer
Christopher Wilson, Operations Manager,
Los Altos Suburban District, California Water
Company
Los Altos Hill Carl Cahill, City Manager, Floodplain Manager Nichol Bowersox, Public Works Director/
City Engineer
Christine Hoffmann, Assistant Engineer (DPW)
Phil Witt, General Manager Purissima Hills
Water District
Los Gatos WooJae Kim, P.E, Town Engineer
Parks and Public Works, Floodplain Manager
Annamaria Swardenski, Swardenski
Consulting
Milpitas Steven Erickson, City Engineer/Engineering Director, Floodplain Manager
Kan Xu, Principal Civil Engineer,
Engineering Land Development Section
Brian Petrovic, Associate Civil Engineer
Engineering Land Development Section
Elizabeth Koo, Administrative Analyst, Engineering Land Development Section
Warren Wettenstein, Chairman of the
Economic Development & Trade
Commission and President of the Milpitas
Chamber
Morgan Hill Maria Angeles, Senior Civil Engineer, Floodplain Manager, CFM
Charlie Ha, Supervising Civil Engineer
Engineering & Utilities Department
Swanee Edwards, City of Morgan Hill
resident
Mountain View Renee Gunn, Senior Civil Engineer, Public Works Department
Gabrielle Abdon, Assistant Engineer, CFM
Kevin Conant, PG&E
Palo Alto Rajeev Hada, Project Engineer, CFM
Public Works Department, Engineering Services Division, Floodplain Manager
Dan Melick, CERT Volunteer
City of Palo Alto resident
San Jose Arlene Lew, Principal Engineering Technician
Vivian Tom, Senior Transportation Specialist
Department of Public Works Development Services
Division
Shari Carlet, City of San Jose resident,
certified Floodplain Manager
Santa Clara Evelyn Liang, Senior Civil Engineer
Falguni Amin, Principal Engineer
Public Works – Engineering
Kevin Moore, Retired City Council member
Saratoga David Dorcich, PE, QSP/D, Associate Civil Engineer, Community Development Department, Floodplain
Manager
Rebecca Gallardo, Real Estate Agent for
Intero, a Berkshire Hathaway Affiliate,
servicing all areas of the Bay Area
Sunnyvale Tamara Davis, Senior Management Analyst Jeff Holzman, Director, Real Estate District Development Google
Agnes Veith, City of Sunnyvale resident
Valley Water Trisha Howard, Program Administrator
Paola Giles, Public Information Representative III
Sherilyn Tran, Office of Civic Engagement Unit Manager
Nikki Rowe, American Red Cross
Note: Since the development of the 2021 PPI there may have been changes to a community’s 2021 PPI Committee members (either the local government representatives and/or the e ternal stakeholders ). Those member changes are noted on the meeting attendance sheets.
11 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
Community At
Large (CAL)
- Multilingual
Communities
- Groups with
Special Evacuation
Needs
- New
Residents, Visitors
and Tourists
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Educate our community
on flood protection and
preparedness measures
(VW OP #01) Multi-language Countywide Mailer
(CWM) to every postal address in Santa Clara
County (Topics 1-5 and 7, 8)
Valley Water
Communications
Each late
October or
November
All Santa Clara
County CRS
Communities
Effective the FY25 flood season (starting in October 2024), Valley Water no longer produces a Countywide Mailer (CWM) that promotes flood messaging. On 1/14/25, during Valley Water’s CRS 5-year cycle visit, we informed our ISO CRS Specialist, Marlene Jacobs, of this change. We explained that in place of the CWM, Valley Water now sends out the following two additional targeted mailers to residents and businesses in the FEMA-designated Special Flood Hazard Area (SFHA). Hard and soft copies are provided to all Santa Clara County cities and the county.
Flood Tips Postcard includes all 9 PPI Topic Messages:
https://s3.us-west-1.amazonaws.com/valleywater.org.us-west-1/s3fs-public/VW-Flood%20Po stcard-Vertical-bleed-CMYK-Outlined-Final.pdf
Flood Trifold includes 5 PPI Topic Messages: https://online.flipbuilder.com/tkap/vbsr/ All Santa Clara County communities support and promote Valley Water’s outreach projects.
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build
Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks
Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown .”
12 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #02) Distributes a soft copy of our Flood
Safety Tips brochure for all SCC CRS communities’
use (print hard copies to distribute at events and/or
post of flood preparedness webpages) (Topics 1-9)
Valley Water
Communications
Annually,
November/
December
All Santa Clara
County CRS
Communities
In January 2026, Valley Water mailed out the trifold guide titled “You Live in a Flood Zone:
Beware, Be Ready, Be Flood Safe.” This multilingual resource outlines actions residents can take to protect their lives and property before, during, and after a flood. Additionally, it includes a QR code that directs readers to valleywater.org/floodready for more tips and tools on flood preparedness. Link to Trifold
In mid-October 2025, Valley Water released the 'Be Flood Safe' Social Media Toolkit for the 2025-2026 Flood Awareness Outreach Partner. This toolkit was made available for download to all partnering agencies, including CRS communities. It featured digital and social media banners and animations highlighting key calls to action: know your risk, sign up for emergency alerts, and find sandbags. Additionally, the toolkit included multilingual graphics showcasing essential tips and provided an option to request co-branded bill inserts and postcards.
The toolkit includes the following items which contained messages for all nine flood awareness tips (PPI CRS message topics) for all Santa Clara County communities to use:
Ɣ Be Flood Safe
Ɣ Know your floopd risk
Ɣ Sign up for emergency alerts
Ɣ Get free sandbags
Ɣ Flood zone cards and banners
Ɣ Multilingual Flood Ready tips
Cupertino distributes copies of Valley Water’s Flood Safety Tips at various fairs/events (i.e., Earth Day Festival) and provides additional copies for the public on display at City Hall.
Cupertino also has a direct link to Valley Water’s annual mailer and Flood Ready webpage on the City’s “Floodplain Management” webpage.
Los Altos distributes brochures available at City Hall, library, and community center. They are also distributed at community events (emergency training, wine stroll, etc.).
Morgan Hill hosted ‘National Night Out’ on August 5, 2025. Flood preparedness information (flood safety brochures, red ‘Get Flood Ready’ tote bags with emergency supply list, and emergency first aid kits) was distributed. Valley Water’s flood safety brochures were also available at City Hall.
Mountain View promotes and distributes Valley Water’s Flood Safety Tips and emergency kits at fairs (i.e., Earth Day Celebration, Community Summer Kick-Off Event). Valley Water’s flood safety brochures are available at city hall.
Palo Alto promotes and distributes Valley Water’s Flood Safety Tip and emergency kits at fairs (i.e., Earth Day Festival) and provides as an informational item on Utility Inserts sent every year. Valley Water’s flood safety brochures are available at city hall.
The City of Santa Clara has hard copy brochures available at city hall and central library.
They are distributed at the yearly art & wine festivals as well.
All Santa Clara County communities support and promote Valley Water’s outreach projects. (CUP OP #03) Flood notice in the local newsletter,
“The Cupertino Scene” (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino changed the frequency of the local newsletter from monthly to quarterly. Therefore, the annual flood preparation article was published in the Fall 2025 edition of “The Cupertino Scene” (Aug-Nov).
(LA OP #04) Two (2) newspapers ads, in the Los
Altos Town Crier (Topics 1-5)
City of Los Altos Each fall N/A Los Altos published two newspaper ads titled “Assess Your Flood Risk and Flood Insurance Availability” on 11/5/25 and on 11/12/25 in the Los Altos Town Crier. 13 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(LAH OP #05) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out
town-wide and is also available online on the town’s
website (Topics TBD during cycle visit)
Town of Los
Altos Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community. (LAH OP #06) The town distributes various flood
preparedness and safety materials at events,
including Valley Water’s annual floodplain mailer and
promotional items (e.g., emergency starter kits, Get
Flood Ready Emergency Supply Checklist tote bags,
etc.), FEMA flood insurance information, ReadySCC,
and American Red Cross Flood apps, AlertSCC,
sandbag guidelines, flood protection project-specific
notices, FEMA NFIP materials, and preparedness
activity/coloring books, etc.) to the public
Town of Los
Altos Hills
Annually,
spring and
late summer
N/A Town of Los Altos Hills: No update available - non-CRS participating community. (MIL OP #07) “Flood Public Advisory” brochure to
the community at large (Topics 1-6)
City of Milpitas Each
December to
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2026, and will be sent out within the fiscal year going forward. This was sent out in four languages (English, Vietnamese, Spanish, and Chinese).
(MH OP #08) Sends a citywide “Flood Report”
brochure (Topics 1-9)
City of Morgan
Hill
Annually,
close to or
during the
start of the
rainy season
N/A The City of Morgan Hill will mail out citywide the “2026 Flood Report” in August/September 2026.
(MV OP #09) Sends “The View” citywide newsletter,
Winter version, includes information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter 2025 with information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9) (MV OP #10) Mails a utility bill insert to all resident and businesses that contains information on flood
risk, flood safety, and the importance of buying flood
insurance (Topics 9)
City of Mountain
View
Between July
- September
N/A Mountain View sent out Valley Water’s Get Flood Ready flier as a utility billing insert to every City utility customer in Winter 2025/2026.
(PA OP #11) Sends the “Are You Ready for Winter
Storms ’ flier (aka utilities insert) to all residents and businesses in the City, along with their utility bills
(Topics 1-9)
City of Palo Alto Each Fall N/A Palo Alto sent “Are You Ready for Winter Storms ” fliers to all residents and businesses along with their utility bills in September 2025. The social media ad campaign (i.e. Facebook, Instagram, Nextdoor) was also included in the utility bills that went out in September 2025. (PA OP #12) Sends out utility announcement,
“Anytime it can rain, it can flood. Don’t get caught
off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent a utility announcement as an informational announcement on utility bills went out in December 2025. Effective FY23, the City’s Public Works Department shifted from the March/April time frame of this announcement, to December each year. (PA OP #13) The city distributes various flood
preparedness and safety documents, including
FEMA NFIP materials for public/policyholders
City of Palo Alto Year Round N/A Palo Alto distributed flood preparedness documents, including the emergency starters kit, during Earth Day Event on 4/19/26 and MSC Open House on 7/26/2025 and also makes informational materials available in our HQ lobby.
(SC OP #14) Mails out a citywide newsletter for
residents and businesses called “Inside Santa Clara”
(Topics 1-9)
City of Santa
Clara
Each fall N/A Santa Clara: The latest Inside Santa Clara issue was sent out in the biannual newsletter, with the flood information provided in the Fall/Winter 2025 Edition 14 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
Educate our community
on flood protection and
preparedness measures
Increase in ‘hits’ on Valley
Water and communities
Flood Protection
Resources webpage
These website projects
are credited under Activity
350 – Flood Protection
Information, element c).
Flood protection website
(WEB),
not credited under Activity
330
Note: To receive any
WEB credit, the
community’s website
must meet the following
criteria:
The community must
check the website’s links
at least monthly, and fix
those that are no longer
accurate. At least
annually, the community
must review the content
to ensure that it is still
current and pertinent
(VW OP #15) Flood Ready webpage: Flood &
Safety, Flood Protection Resources, includes
floodplain and countywide mailers
https://www.valleywater.org/bfloodready
Valley Water Year Round All Santa Clara
County CRS
Communities
Valley Water continues to maintain/update our Flood Ready landing page to ensure content is relevant and current and that there are no broken links.
At the May 2025 CRS Users Group/PPI Committee Meetings, CRS communities were reminded to review/update their respective flood protection resources landing pages.
At the 5/14/25 CRS Users Group/PPI Committee Meeting (agenda item 4), there was discussion regarding Valley Water’s webpage redesign, including updates to our Flood Ready landing page.
Cupertino’s “Floodplain Management” webpage has a link that redirects to Valley Water’s Flood Ready landing page.
Gilroy’s “Flood Management” and “Emergency Preparedness” web pages link to Valley Water’s Flood ready landing page.
Los Altos’ “Floodplain Management Information” web page links to Valley Water’s Flood Ready web page.
Morgan Hill’s “Floodplain Management” landing page redirects to Valley Water’s Flood Ready landing page.
Mountain View’s “Flood Protection and Insurance Information” webpage links to Valley Water’s Flood Ready web page.
Palo Alto’s “Flood Information and Winter Storm Preparedness” webpage redirects to Valley Water’s Flood Ready landing page.
City of Santa Clara’s “Flood Protection Information” web page redirected to Valley Water’s Flood Ready page.
All Santa Clara County communities flood protection resource landing pages redirect to Valley Water’s Flood Ready landing page.
15 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(ALL OP #16) All communities’ website flood
protection resources webpage includes language
that contains the three additional PPI priority
messages noted below:
7. Develop an emergency plan
8. Download disaster apps
9. Understand shallow flooding risks––don’t
drive through standing water
(Above-noted numbering are listed in order of the
2021 PPI).
All Santa Clara
County
Communities
Year Round N/A Valley Water’s flood protection resources landing page includes the top 6 CRS priority topic messages, as well as the 3 additional messages identified in the 2021 PPI (page 45).
Reminders to verify that the required language/links were on all community's websites were discussed at both the 3/26/24 and 5/29/24 CRS Users Group/PPI Meetings.
Cupertino’s “Floodplain Management” webpage has a link to Valley Water’s annual mailer which includes the CRS 9 topics.
Gilroy’s “Emergency Preparedness”' webpage redirects to Valley Water’s Flood Ready landing page, ‘9 Essential Tips to Get Flood Ready.’ Our Emergency Preparedness page also includes topics 7, 8, and 9.
Morgan Hill’s “Flood Information, Floodplain Management” webpage will include a link to the “2026 Flood Report” in August/September 2026. The “2026 Flood Report” will include the CRS 9 topics.
Mountain View’s “Flood Protection and Insurance Information” webpage has a link to Valley Water’s annual mailer which includes the CRS 9 topics.
Palo Alto’s utility insert includes all three additional PPI priority messages, and the Flood Information and Winter Storm Preparedness website has a link to the utility insert which shows the three additional PPI.
City of Santa Clara’s “Flood Protection Information” web page includes resources for preparedness.
(SCC OP #17) Hosts a “Storm and Flood Information
and Resources” webpage available for all residents
in the county, includes re-directing to
www.floodsmart.gov
https://www.sccgov.org/sites/opa/Pages/storm.aspx
Santa Clara
County Office of
Public Affairs
Year Round N/A Santa Clara County: No update available - non-CRS participating community (SCC OP #18) Hosts a “Flood Safety Information”
webpage, includes re-directing to
www.valleywater.org/floodready
https://cpd.sccgov.org/flood-safety-information
Santa Clara
County
Consumer
Protection
Division
Year Round N/A Santa Clara County: No update available - non-CRS participating community (SCC OP #19) Hosts a “Be a Prepared Community
Member” webpage that includes emergency
preparedness information
https://emergencymanagement.sccgov.org/be-prepa
red-community-member
Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community (SCC OP #20) Hosts a “People with Access and
Functional Needs (AFN)” webpage
https://emergencymanagement.sccgov.org/people-a
ccess-and-functional-needs-afn
Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community 16 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(CUP OP#21) Hosts a “Citizen Preparedness”
webpage that includes emergency preparedness
information, includes re-directing to Valley Water’s
www.valleywater.org/floodready webpage
https://www.cupertino.org/residents/community-servi
ces-programs/emergency-services/citizen-preparedn
ess
City of Cupertino
Office of
Emergency
Services
Year Round N/A Cupertino has archived the “Citizen Preparedness” webpage and created a new “Floodplain Management” webpage:
https://www.cupertino.gov/Your-City/Departments/Public-Works/Permitting-Development-Serv ices/Floodplain-Management
(GIL OP #22) The city hosts an “Emergency
Preparedness” webpage Emergency Preparedness
Gilroy, CA - Official Website (cityofgilroy.org) (listed in Appendix B)
City of Gilroy
Fire Department
Year Round N/A Gilroy continues to maintain an “Emergency Preparedness” webpage, including a link that redirects to Valley Water’s Flood Ready landing page, the National Weather Service webpage, Ready.gov, FloodSmart.gov, and the City’s Flood Management webpage. The Emergency Preparedness webpage is reviewed once a month and updated as needed. (LA OP #23) The city’s Public Works Department
hosts a ‘Flood Zone Information’ webpage on its
website (listed in Appendix B)
https://www.losaltosca.gov/publicworks/page/flood-z
one-information
City of Los Altos
Public Works
Department
Year Round N/A Los Altos’ webpage is updated as needed. The webpage URL is:
https://www.losaltosca.gov/422/Floodplain-Management-Information (LAH OP #24) The town hosts a “Flood Information”
webpage on the town’s website. This webpage
includes information on the PPI nine topics, including
a supporting message. The webpage redirects to
the following key resource websites:
www.valleywater.org/floodready,
www.floodsmart.org, www.ready.gov, and
www.weather.gov
Town of Los
Altos Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community. (LG OP #25) The town’s website encourages
residents and businesses to purchase flood
insurance and redirects visitors to
www.floodsmart.gov
Town of Los
Gatos
Year Round N/A Town of Los Gatos: No update available - non-CRS participating community (MIL OP #26) The city’s’ website has a “Flood
Information” webpage that contains information on
several of the PPI message topics; the webpage
also redirects to Valley Water, FEMA, NOAA,
www.floodsmart.gov, www.Ready.gov, and USGS
webpages
The city’s website also has a “Important Flood
Hazard Information” webpage that contains
information on several of the PPI message topics;
the webpage also redirects to Valley Water, FEMA,
NOAA, www.floodsmart.gov (listed in Appendix B)
https://www.ci.milpitas.ca.gov/milpitas/departments/e
ngineering/flood-information/
City of Milpitas
Engineering
Department
Year Round N/A Milpitas: On-going.
Link: https://www.milpitas.gov/280/Flood-Information
17 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MH OP #27) The city’s website has a “Flood
Information, Floodplain Management” webpage that
contains city’s flooding information which redirects to their Floodplain Management page and includes a
link to the city’s latest annual “Flood Report.” The
webpage redirects Valley Water’s flood ready
webpage and also contains FEMA flood information
http://www.morgan-hill.ca.gov/747/Flood-Information
Floodplain Management City of Morgan Hill, CA -
Official Website
City of Morgan
Hill
Engineering
Land
Development
Year Round N/A Morgan Hill’s “Flood Information, Floodplain Management” webpage will include a link to the “2026 Flood Report” brochure which will be mailed out citywide in August/September 2026. (MH OP #28) The city’s website has an “Emergency
Preparedness’ webpage (listed in Appendix B)
http://www.morgan-hill.ca.gov/133/Emergency-Prepa
redness
City of Morgan
Hill Police
Department
Year Round N/A Morgan Hill continues to maintain its “Emergency Preparedness” landing page.
The Emergency Preparedness landing page promotes “Do 1 Thing”, a 12-month program with a goal of assisting the community to be better prepared for emergencies and disasters. (MV OP #29) Hosts a “Flood Protection and
Insurance Information” webpage on its website
(listed in Appendix B)
www.mountainview.gov/depts/pw/flood_protection.as
p
City of Mountain
View Public
Works
Department
Year Round N/A City of Mountain View’s “Flood Protection and Insurance Information” web page includes resources for preparedness and links to Valley Water’s Floodplain Mailer. (PA OP #30) Hosts a “Floodplain Management”
webpage (listed in Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/stormw
ater/floodzones.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Floodplain Management” webpage that has all relevant information regarding flood plain management topics.
(PA OP #31) Hosts a “Flood Safety Tips” webpage
www.cityofpaloalto.org/storms; flood_safe_11-16.cdr
(cityofpaloalto.org)
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the “Flood Information and Winter Storm Preparedness Webpage” which has links to the “Flood Safety Tips” flier under ‘Before the Storm Additional Information.’ (PA OP #32) Hosts a ‘Creek Monitor’ webpage
(listed in Appendix B)
https://www.cityofpaloalto.org/gov/depts/pwd/creek_
monitor/default.asp
City of Palo Alto
Public Works
Department
Year Round N/A Palo Alto continues to host the real time creek monitor webpage that warns residents of imminent danger of flooding.
(PA OP #33) Hosts a “Flood Information and Winter
Storm Preparedness” web page which contains
useful information for flood readiness (listed in
Appendix B)
https://www.cityofpaloalto.org/services/public_safety/
flood_information_winter_storms/default.asp
City of Palo Alto
Office of
Emergency
Services
Year Round N/A Palo Alto continues to host the “Flood Information and Winter Storm preparedness” website has useful information on flood preparedness for before storm, during storm and after storm. (SJ OP #34) The city’s webpages includes a “Flood
Hazard Zones” webpage which includes information
of flood preparedness
https://www.sanjoseca.gov/your-government/depart
ments/public-works/development-services/floodplain
-management
City of San Jose
Public Works,
Development
Services
Year Round N/A San Jose: Website includes flood zone and flood smart information. Updated link:
https://www.sanjoseca.gov/your-government/departments-offices/public-works/development-s ervices/flood-hazard-zone
(SC OP #35) The city’s “Flood Protection
Information” webpage contains valuable information
on flood related topics
https://www.santaclaraca.gov/our-city/departments-g
-z/public-works/engineering/design-engineering/flood
-protection (also listed in Appendix B)
City of Santa
Clara
Year Round N/A Santa Clara: Website is updated and maintains flood topic information (SAR OP #36) The city’s website encourages
residents/businesses to purchase flood insurance
and redirects visitors to www.floodsmart.gov
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community 18 of 57
I
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(SAR OP #37) The city has a “Staying Safe, Winter
Storms” webpage. They have also linked the city’s
Winter Storms webpage to Valley Water’s Flood
Ready webpage
https://www.saratoga.ca.us/218/Winter-Storms
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community (SUN OP #38) The city has a “Flood Protection”
webpage Sunnyvale, CA - Flood Protection (listed in
Appendix B)
City of
Sunnyvale
Year Round N/A Sunnyvale: The City continues to maintain its flood protection website.
Topics 1-9 and supporting messages
Flood Awareness Media Campaign, including social media
Educate our community
on flood protection and
preparedness measures
(VW OP #39) Conducts a flood awareness media
campaign, reaching the community at large,
including our multilingual community. Many of the
Santa Clara County CRS Communities recognize
Valley Water’s Flood Awareness Campaign and link
it on their community’s flood information web page
and redirect to Valley Water’s Flood Ready webpage
(Topics 1-9)
Campaign features social media videos and postings
on various platforms
(i.e., Facebook, Twitter, Instagram, Nextdoor, etc.),
digital banners, newspaper advertorials, radio ads,
billboards, utility bill inserts for communities to use, communities redirect to ValleyWater.org/FloodReady
and television/mobile ads targeting residents who
live in flood-prone areas and multilingual ethnic
communities
Valley Water
Communications
Annually, for
the duration of
the rainy
season,
typically from
November to
April
All Santa Clara
County CRS
Communities
Valley Water's FY26 Flood Awareness Campaign centered around the theme, You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe. The outreach utilized digital geo-targeting technologies to effectively reach businesses and residents within the flood zone. The primary goals of the campaign were to raise awareness about flood risks, encourage residents to sign up for emergency alerts, and inform them on how to obtain sandbags. Additionally, the campaign highlighted our Surface Water Data Portal, where residents can access the latest information regarding local creek and reservoir levels.
To enhance Valley Water’s community outreach efforts, an educational paid advertising campaign was implemented. Polling results from the previous winter campaign informed this advertising initiative, allowing us to better understand our target audiences and their levels of awareness.
The Flood Awareness Campaign ran for six months, from October 2025 to February 2026, at a total cost of $380,00. This campaign combined outdoor and digital geo-targeted advertising, supplemented by three direct multilingual mailings sent to approximately 48,154 homes and businesses located in or near high-risk flood areas, as designated by the FEMA Special Flood Hazard Area (SFHA).
See Attachment 3 of the FY26 Annual Evaluation Report for flood awareness campaign and post campaign survey details.
Los Altos included an insert provided by Valley Water to all residents and businesses via a refuse collection bill insert in November 2022 (non-residential) and January 2023 (residential).
Morgan Hill’s flood preparedness outreach efforts for FY26 are listed below:
Ɣ August 5, 2025 - Hosted ‘National Night Out.’ Flood preparedness information (flood safety brochures and red ‘Get Flood Ready’ tote bags with emergency supply list), and emergency first aid kits were distributed to the public.
Ɣ September 3, 2025 - Proclaimed September 2025 as National Preparedness Month.
All Santa Clara County communities support and promote Valley Water’s outreach projects. 19 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #40) As part of the flood awareness
campaign, a ‘Get Flood Ready, Social Media and
Web Resources Guide’ is provided to all
cities/county in Santa Clara County for their use as
part of their outreach efforts
Valley Water Upon the
completion of
the annual
FPM
All Santa Clara
County CRS
Communities
In November 2025, Valley Water released the 'Be Flood Safe' Social Media Toolkit for the 2025-2026 Flood Awareness Outreach Partner. This toolkit was made available for download to all partnering agencies, including CRS communities. It featured digital and social media banners and animations highlighting key calls to action: know your risk, sign up for emergency alerts, and find sandbags. Additionally, the toolkit included multilingual graphics showcasing essential tips and provided an option to request co-branded bill inserts and postcards.
See Attachment 3 of the FY26 Annual Evaluation Report for flood awareness campaign and post campaign survey details.
Los Altos has included links to the flood awareness campaign web resources in electronic newsletters during the 2022/2023 flood season and on the city’s website.
Morgan Hill’s Public Information utilizes Valley Water’s Get Flood Ready social media and resources in the City's social media, City website, and City newsletters as they deem applicable on any given period.
Mountain View’s “Flood Protection and Insurance Information” webpage has links to Valley Water’s Get Flood Ready webpage.
Palo Alto has Valley Water’s Flood Awareness Campaign linked on the City’s Flood Information and Winter Storm Preparedness website.
Santa Clara has Valley Water’s Flood Awareness Campaign linked on the City’s Public Works, Engineering, Flood Protection Information landing page on their website.
All Santa Clara County communities flood protection resource landing pages redirect to Valley Water’s Flood Ready landing page.
(SCC OP #41) Shares Valley Water’s digital social
media resource links during the flood season. The
“Floods Follow Fires. Are you Ready ” and “Got
Sandbags” messages redirect to Valley Water’s
website. Messages are used on social media, short
form newsletter, short form email, web, and
Nextdoor
Santa Clara
County Office of
Emergency
Management
Year Round N/A Santa Clara County: No update available - non-CRS participating community (CUP OP #42) Recognizes the robust social media
campaign led by Valley Water and has linked the
city’s main flood preparation webpage to Valley
Water’s Flood Ready webpage
City of Cupertino Year Round N/A Cupertino continues to maintain the “Floodplain Management” webpage, including a link that redirects to Valley Water’s Flood Ready webpage.
(GIL OP #43) The city recognizes Valley Water’s
Flood Awareness Campaign and has linked the
city’s main flood webpage to Valley Water’s Flood
Ready webpage
City of Gilroy Year Round N/A Gilroy: The “Emergency Preparedness” and Public Works “Flood Management” webpage both link to Valley Water’s Flood Ready webpage.
(LAH OP #44) The town recognizes Valley Water’s
Flood Awareness Campaign and has linked the
town’s main flood webpage to Valley Water’s Flood
Ready webpage
Town of Los
Altos Hills
Year Round N/A Town of Los Altos Hills: No update available - non-CRS participating community (LG OP #45) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the Town’s
main flood webpage to Valley Water’s Flood Ready
webpage
Town of Los
Gatos
Year Round N/A Town of Los Gatos: No update available - non-CRS participating community 20 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MV OP #46) The city does a social media
notification about storm preparation for winter storms
ahead of time. The notification directs residents to
their “Flood Protection and Insurance Information”
webpage. The city has also linked the city’s
webpage to Valley Water’s Flood Ready webpage
City of Mountain
View
Year Round N/A Mountain View shared several social media posts before, during and after the major rain events during the winter. Posts included information on preparation, forecasts for rain events and real time updates on current flooding.
(SC FRP #47) City publishes social media posts, on
Facebook, Twitter, and other platforms, focused on
safety.
The city has prepared a pre-flood plan (FRP) for
public information projects that will be implemented
before, during, and after a storm/flood, as well as
identifying who is responsible for posting these
messages, what type of events they apply to, what
social media platforms to post to and how often
City of Santa
Clara Office of
Emergency
Services
During the
storm season
N/A Santa Clara: Information was posted on social media for flood awareness week led by City Streets Division.
(SJ OP #48) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready
webpage. Keeps Valley Water’s floodplain mailer
static location at City Hall for residents to pick-up
and is also distributed at various events throughout
the year
City of San Jose Year Round N/A San Jose places Valley Water’s FPM at City Hall and their website redirects to Valley Water’s Flood Ready webpage. The City recognizes and supports Valley Water’s Flood Awareness Campaign.
(SAR OP #49) Recognizes Valley Water’s Flood
Awareness Campaign and has linked the city’s main
flood webpage to Valley Water’s Flood Ready
webpage
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community (SAR OP #50) The city does a social media
notification about storm preparation for winter storms
ahead of time
City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community (SUN OP #51) The city actively posts flood safety
and preparedness messaging through social media
platforms (i.e., Facebook and Twitter)
City of
Sunnyvale
Environmental
Services
During the
rainy season
(October –
March)
N/A Sunnyvale: City staff posted information to Facebook regarding keeping the storm drain clear to prevent clogging.
21 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
Topics 1-9 and supporting messages
Community Events – Distribute flood preparedness materials to the community Educate our community
on flood protection and
preparedness measures
Increase in ‘hits’ on Valley
Water and cities Flood
Protection Resources
pages and improve Valley
Water’s Flood Campaign
results
Residents less stress
during emergencies and
better prepared before a
flood event
(VW OP #52) Copies of Valley Water’s
multilanguage floodplain mailer is made available to
all Santa Clara County CRS Communities to
disseminate at various events, including keeping the
mailer static in lobby areas for visitors to pick-up.
Valley Water attends various communities’
events/fairs throughout the county and disseminates
flood readiness materials, including various FEMA
flood-related publications and Valley Water flood
ready materials (Topics 1– 9)
Valley Water Annually,
September -
May
All Santa Clara
County CRS
Communities
The below table reflects the quantities requested/sent by/to the agencies. Copies of Valley Water’s FPM were delivered in early January 2026.
Community Floodplain Mailer
City of Cambell 25
City of Cupertino 50
City of Gilroy 25
City of Los Altos 50
Town of Los Altos Hills 25
Town of Los Gatos 25
City of Milpitas 50
City of Monte Sereno 25
City of Morgan Hill 150
City of Mountain View 25
City of Palo Alto 100
City of San Jose 50
City of Santa Clara 25
County of Santa Clara 25
City of Saratoga 25
City of Sunnyvale 25
Valley Water CRS Program 150
The FPM is posted on our website https://online.flipbuilder.com/tkap/fbzo/ Cupertino distributes copies of Valley Water’s Floodplain Mailer at various fairs/events and provides additional copies for the public on display at City Hall.
Los Altos distributes copies of the Valley Water’s Floodplain Mailer and postcards at City Hall and Community Center buildings.
Mountain View distributes copies of Valley Water’s Floodplain Mailer and postcards at City Hall and during tabling events such as Earth Day.
Palo Alto distributes Valley Water’s multi-language floodplain mailer during fairs during Earth Day event and Palo Alto’s Open House every year.
Santa Clara: Fliers and additional information are currently at city hall and public library.
All Santa Clara County communities support and promote Valley Water’s outreach projects. (CUP OP #53) Distributes flood readiness outreach
materials at various events/ facilities
City of Cupertino Year Round,
as needed
N/A Cupertino distributes copies of Valley Water’s Floodplain Mailer and other promotional items provided by Valley Water at various fairs/events and provides additional copies of the mailer for the public on display at City Hall.
(GIL OP #54) Participates in two fair/events: Gilroy
Garlic Festival (GF) and city’s Public Works Week
Community Open House (PWWCOH)
City of Gilroy End of July
(GF)
Typically, in
May
(PWWCOH)
N/A Gilroy: There was no Garlic Festival (due to the shooting at this festival in July 2019, the City has postponed this event indefinitely), so no materials were distributed at this event.
However, on August, 2025, the City hosted National Night Out where flood readiness materials were distributed. Materials were also distributed during the PWWCOH on May 20, 2026.
(LAH OP #55) Hosts two events - Earth Day (ED)
and the Town Picnic (TP)
Town of Los
Altos Hills
Annually,
Spring (ED)
and late
Summer (TP)
N/A Town of Los Altos Hills: No update available - non-CRS participating community 22 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MIL OP #56) Distributes FEMA flood-related
publications at various events
City of Milpitas Year Round N/A Milpitas: Ongoing. Distributed flood ready kits and informational publications on Earth Day event on April 18, 2026, National River Cleanup Day event on May 16, 2026, and the City Farmer's Market on June 21, 2026.
(MV OP #57) The city participates Mountain View Art
& Wine Festival (MVA&WF) and Thursday Night Live
(TNL) and distributes flood preparedness information
City of Mountain
View
Each
September
(MVA&WF)
Months of
June/July
(TNL)
Valley Water Mountain View attends various events such as Earth Day and Public Works Week and distributes flood readiness fliers and handouts during these events. (PA OP #58) Staff hosts a flood readiness table at
city’s annual Earth Day (ED) event and at the city
Municipal Corporation Open House (MCOH). Upon
request, the city also participates in other fairs and
promotes flood readiness, including Creekwise
mailer/brochure
City of Palo Alto Each April
(ED) and July
(MCOH)
Can vary
depending on
requests made
to City to
support fairs
Palo Alto hosted a flood readiness table at the Earth Day Event on 4/19/26 and hosted a table at the City Municipal Corporation Open House on 7/26/25(FY26). (SJ OP #59) Staff hosts and participates in the
‘Building Permits and Home Safety Open House.’
The city’s also hosts ‘Pumpkins in the Park’ event
which Valley Water staff participates in and promotes
flood preparedness
City of San Jose Each May and
October
Valley Water San Jose hosts the annual Building and Home Safety Open House. This year’s open house was held on 5/22/25. The City also hosted “Pumpkins in the Park” on 10/12/24. Valley Water hosted an information booth and distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley Water’s annual floodplain mailer. (SC OP #60) City hosts a flood readiness table at
the Art & Wine Festival. Valley Water also sponsors
a table at the festival promoting flood preparedness
and distributes various flood readiness materials to
the community
City of Santa
Clara
Each
September
N/A Santa Clara: Flood readiness table was set-up at Arts & Wine Festival September 2025.
Flood promotional packets and fliers provided by Valley Water were distributed to visitors.
Less damage due to the
floods; improve sandbag
distribution
Fewer accidents and
rescues
(SUN OP #61) City has permanent “Road May
Flood” street signs in areas of the City prone to
flooding and promotes the “Flood Zone Look Up”
featured on the city’s website
City of
Sunnyvale
Year Round N/A Sunnyvale: Ongoing. City staff still promote the use of the “Flood Zone Lookup.” Increase in inquiries on retrofitting measures.
Decrease the number of
repairs and elevations
without permits. Increase
number of repairs with
permits
Ensure people who are
interested in protecting
their property from
flooding are getting the
help they need
Keep families safe
(CUP OP #62) The city offers Flood Protection
Assistance, Property Protection Advice. Staff
provides in-person flood risk consultation at the front counter and/or site visits when requested
City of Cupertino Year Round N/A Cupertino: Ongoing. The City maintains a log of FEMA-related requests. (MIL OP # 63) The city offers Flood Protection Assistance, Property Protection Advice and provides
in-person flood risk consultation at the front counter
City of Milpitas Year Round N/A Milpitas: Ongoing. City maintains logs of FEMA-related requests. 23 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(SC OP #64) The city offers Flood Protection
Assistance, Property Protection Advice
City of Santa
Clara
Year Round N/A Santa Clara: On-going per requests to the city Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Cleaner streams and
fewer dumping violations
Fewer debris blockages
during high-flow events
Drainage inspectors
report fewer calls and a
decrease in the amount of
trash removed
(VW OP #65) “Do Not Dump”/illegal dumping
message is sent each year to all Santa Clara County
residents in Valley Water’s CWM and FPM
Valley Water
Communications
Each late
October or
November
(CWM)
Each
November/
December
(FPM)
All Santa Clara
County CRS
Communities
Valley Water’s FY26 FPM included the 'Do Not Dump/Illegal to Dump' (Topic 7 - Keep creeks clean and flowing, page 5) messaging. Additionally, Valley Water’s website ‘Get Flood Ready Essential Tips’ landing page contains ‘Keep debris and trash out of our streams,’ and the, dump, or drain anything in creeks’ under the ‘Flood Safety Advice: Before a Flood’ section., and our ‘Report Creek Blockages and local street flooding’ promotes the do not dump/illegal dumping message. https://www.valleywater.org/flooding-safety/flood-ready https://www.valleywater.org/flooding-safety/flood-ready/flood-safety-advice https://www.valleywater.org/flooding-safety/flood-ready/report-creek-blockages-local-flooding Valley Water hosted Coastal Cleanup Day (CCD) in
September 2025 and National River Cleanup Day (NRCD) in May 2026 National River Cleanup Day. Reports are available here https://cleanacreek.org/past-results-2/ Several Santa Clara communities participate in these clean-up events.
Cupertino’s “Floodplain Management” webpage has a link to Valley Water’s Floodplain Mailer.
The City also includes the “Do Not Dump” messaging in The Cupertino Scene’s annual flood preparedness article.
Morgan Hill includes this message in their annual Flood Report. The 2026 Flood Report will be posted on the City’s “Floodplain Management” landing page in August/September 2026.
Mountain View’s “Flood Protection and Insurance Information” webpage has a link to Valley Water’s Floodplain Mailer and notes who to call in the city to report illegal dumping.
Palo Alto has Valley Water’s CWM and FPM linked on the City’s Flood Information and Winter Storm Preparedness website.
All Santa Clara County communities support and promote Valley Water’s outreach projects. (VW OP #66) “Do Not Dump” signs placed by
waterways/channels
Valley Water
O&M
Year Round N/A Valley Water’s Operations & Maintenance continues its practice of placing ‘Do Not Dump’ signs on waterways/ channels.
All Santa Clara County communities support and promote Valley Water’s outreach projects. (VW OP #67) Lists Pollution Hotline number in all
Project Notices
Valley Water
Communications
Year Round N/A Valley Water’s website includes the pollution hotline number:
https://www.valleywater.org/flooding-safety/flood-ready https://www.valleywater.org/flooding-safety/flood-ready/report-creek-blockages-local-flooding All Santa Clara County communities support and promote Valley Water’s outreach projects. 24 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(SCC OP #68) Storm Drain Stenciling/Medallion
Program
Santa Clara
County
Year Round All Santa Clara
County CRS
Communities
Mountain View installs Stenciling/Medallion on all catch basins and inlets in the public right of way.
Palo Alto installs Storm Drain Stenciling/Medallion on all public right of way catch basin and inlets.
City of Santa Clara: Medallion installed on public catch basins/inlets.
Santa Clara County: No update available - non-CRS participating community. (SUN OP #69) The city’s “Horizon” newsletter,
includes Do Not Dump messaging
City of
Sunnyvale
Annually, fall N/A Sunnyvale: The City still produces the Horizon newsletter and includes a “Do Not Dump” message. It was published in fall 2025.
(ALL OP #70) Developments that are modifying or
constructing new catch basins/storm drains/inlets
are required, per the below-noted permits, to stencil
the “No Dumping Flows to Bay.” In addition, some
of these cities require all bid documents for capital
projects which are modifying or constructing new
catch basins, and require the contractors to install
the same stencil. The program is also highlighted on
cities’ websites.
ƒ South County municipalities are subject to the
statewide “Phase II” NPDES Permit
ƒ North County municipalities are subject to the
SF Bay Municipal Regional Stormwater NPDES
Permit
All Year Round N/A Valley Water mark’s each inlet with a “No Dumping Flows to Bay” message on Valley Water properties.
Cupertino requires all storm drain inlets to include a medallion with “NO DUMPING - FLOWS TO CREEK/BAY” for development projects.
Gilroy requires all new storm inlets and catch basins to include a stencil or medallion with no dumping, flows to creek/waterway language for development projects.
Morgan Hill requires all storm drain inlets and catch basins within the project area of development applications to be stenciled with prohibitive language (such as: “NO DUMPING – DRAINS TO CREEK”) and/or graphical icons to discourage illegal dumping.
Mountain View requires all storm drain inlets to include a medallion with “NO DUMPING - FLOWS TO CREEK/BAY” for development projects.
Palo Alto requires all storm drain inlets to include a medallion with “NO DUMPING-FLOWS TO CREEK/BAY” for development projects.
City of Santa Clara provides and installs “No Dumping Flows to Bay” medallions near each catch basin for any new storm drain inlets constructed as part of a project per the City specifications.
(CUP OP #71) The city’s annual flood notice in the
local newsletter, ‘The Cupertino Scene,’ contains
dumping is illegal messaging and how to report
City of Cupertino Annually,
October
-November
N/A Cupertino includes the “Do Not Dump” messaging in The Cupertino Scene’s annual flood preparedness article.
(CUP OP #72) Participates in clean-up events: the
annual National River Clean-up Day (NRCD) and
Coastal Clean-Up Day (CCD). They coordinate with
Valley Water on both these clean-up efforts. The city
also participates in Valley Water’s Adopt-a-Creek
Program
City of Cupertino Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Cupertino participated in Coastal Clean-Up Day on 9/20/25 and National River Clean-Up Day on 5/16/26.
The City no longer participates in Valley Water’s Adopt-a-Creek Program. (LAH OP #73) The town participates in annual
clean-up events: National River Clean-up Day (each
May) and Coastal Clean-up Day (each September)
and coordinates volunteers. They coordinate with
Valley Water on both these clean-up efforts. The
town also participates in Valley Water’s
Adopt-a-Creek Program
Town of Los
Altos Hills
Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Town of Los Altos Hills: No update available - non-CRS participating community. (MIL OP #74) “Flood Public Advisory” brochure
contains dumping is illegal messaging and how to
report
City of Milpitas Annually from
December to
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2026, and will be sent out within the fiscal year going forward. This was sent out in four languages (English, Vietnamese, Spanish, and Chinese).
25 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MIL OP #75) Participates in annual clean-up
events: National River Clean-up Day (NRCD) and
Coastal Clean-Up Day (CCD). They coordinate with
Valley Water on both these clean-up efforts. The city
also participates in Valley Water’s Adopt-a-Creek
Program
City of Milpitas Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Milpitas: CCD was held on September 20, 2025. NRCD was held on May 16, 2026. (MH OP #76) “Flood Report” contains message on
keeping debris and trash out of streams – Do Not
Dump messaging
City of Morgan
Hill
Annually,
close to or
during the
start of the
rainy season
N/A Morgan Hill’s “2026 Flood Report” brochure will contain Do Not Dump messaging. (PA OP #77) “Are You Ready for Winter Storms ”
utilities insert contains the Do Not Dump and report
illegal dumping messages
City of Palo Alto Each fall N/A Palo Alto includes Do Not Dump and Report Illegal Messages on City’s utility insert that was sent out in September 2025.
(PA OP #78) Utility bill insert includes a ‘Utility
Announcement on Flood Safety Tips,’ including
Protect natural floodplains - keep rain gutters and
drainage channels free of debris
City of Palo Alto Annually,
March-April
N/A Palo Alto includes Protect Natural Floodplains-keep rain gutters and creeks free of debris messages on flood safety tips sent as Utility Announcement and the flier sent as an attachment on utility bills every year.
(PA OP #79) Participates in annual clean-up events:
National River Clean-up Day (NRCD) and Coastal
Clean-Up Day (CCD). They coordinate with Valley
Water on both these clean-up efforts. Additionally,
the city participates in Valley Water’s Adopt-a-Creek
Program
City of Palo Alto Each May
(NRCD) and
September
(CCD)
Volunteers
Valley Water
Stream
Stewardship
Palo Alto participates every year during National River Clean-up Day on Matadero and Adobe Creek. Palo Alto also participates in the multi-jurisdictional effort on creek clean-up of San Francisquito Creek.
(PA OP #80) Clean-ups of trash booms located in
Matadero Creek and Adobe Creek are done
annually on an as-needed basis. The city also
assesses its hot spots and cleans up the local
drainage system on an ongoing basis and part of its
operations and maintenance
City of Palo Alto Annually,
as needed
N/A Palo Alto City staff continue clean-ups of trash booms on Matadero Creek and Adobe Creek, assess hot spots and clean ups on an ongoing basis on the entire City’s storm drain network system.
(SUN OP #81) “Horizon” newsletter includes a
“Know How to Be FloodSafe” article that promotes
the Do Not Dump message
City of
Sunnyvale
Each October,
Fall Edition
N/A Sunnyvale: The City still includes a “flood Safe” message in the fall Horizon. It was published in fall 2025.
26 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
Residents and
Businesses in the
Special Flood
Hazard Area
(SFHA)
- Low Lying
Areas, Along
Rivers and Creeks
- Coastal
Communities at
Risk for Sea Level
Rise/Tsunamis
- Repetitive
Loss (RL) Areas
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown .”
Residents/businesses in
the SFHA are aware
they’re in the SFHA and
prepare before floods
Increase in number of
flood insurance policies in
the SFHAs and RLAs in
the county in general
Prospective buyers
understand flood risks
Increase number of
elevation certificates on
file, and structures
repaired with permits;
decrease the number of
repetitive loss increase
homes
Increase in the number of
flood insurance policies
with contents coverage
(VW OP #82) Multi-language floodplain mailer (FPM)
to all residents and businesses within the SFHA in
Santa Clara County (Topics 1– 9)
Valley Water Each
November/De
cember
All Valley Water's Annual Floodplain Mailer (FPM) was distributed in December 2024. This multi-language mailer, available in English, Spanish, Chinese, and Vietnamese, is titled You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe. Link to Floodplain Mailer The FPM included QR codes, a magnet featuring essential flood safety websites, a detachable emergency phone list, and a centerfold that highlighted our Surface Water Data Portal. One of the QR codes directs residents to a site where they can access the latest information about local creek and reservoir water levels: https://alert.valleywater.org/ p map.
Hard copies of the FPM’s (quantities noted below, as requested by the communities), postcards (in November 2024) and trifolds (in mid-January 2025) were also mailed to each city/County in and the FPM was mailed in early January 2025 for their use, including posting in their lobby or designated area(s)
Community FPM Postcard /
Trifold
City of Campbell 25 25/25
City of Cupertino 50 50/20
City of Gilory 25 25/25
City of Los Altos 50 100 / 20
Town of Los Altos Hills 25 150 /20
Town of Los Gatos 25 25/20
City of Milpitas 50 25/20
City of Monte Sereno 25 25/25
City of Morgan Hill 150 50/50
City of Mountain View 25 25/20
City of Palo Alto 100 25/20
City of San Jose 50 25/25
City of Santa Clara
25 25/25
County of Santa Clara 25 25/25
City of Saratoga 25 25/25
City of Sunnyvale 25 25/20
VW CRS Program 150 300/50
The FPM, postcards, and trifolds are all posted on Valley Water’s website ‘Flood Ready’ landing page: https://www.valleywater.org/flooding-safety/flood-ready Valley Water’s FPM was distributed throughout the county at various events during the flood season, and we kept copies in our HQ lobby area.
The City of Los Altos posted Valley Water’s FPM on our flood protection website and we kept copies in the city hall lobby.
The City of Cupertino posted Valley Water’s FPM on our flood protection website and we kept copies in the City Hall lobby.
All Santa Clara County communities support and promote Valley Water’s outreach projects. (CUP OP #83) Flood notice in the local newsletter,
The Cupertino Scene, which reaches residents and
businesses in the SFHA (Topics 1-9)
City of Cupertino Each October
or November
issue
N/A Cupertino published the annual flood preparation article in the Fall 2025 edition of “The Cupertino Scene” (Aug-Nov).
(LA OP #84) Letter, along with a “Are You Prepared
for a Flood in Your Neighborhood ” brochure to
property owners in the SFHA (Topics 1-8)
City of Los Altos Annually,
each fall
N/A Los Altos mailed letters to all SFHA property owners in October 2025. (LAH OP #85) The town’s “Our Town” quarterly
newsletter includes information on flood
preparedness. The newsletter is mailed out
town-wide and is also available online on the town’s
website (Topics TBD during cycle visit)
Town of Los
Altos Hills
Each fall N/A Town of Los Altos Hills: No update available - non-CRS participating community. 27 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MIL OP #86) “Flood Public Advisory” brochure to
residents and businesses within SFHA (Topics 1-6)
City of Milpitas Each
December or
January
N/A Milpitas: Utility bill inserts was sent to every address in Milpitas in May 2026, and will be sent out within the fiscal year going forward. This was sent out in four languages (English, Vietnamese, Spanish, and Chinese).
(MH OP #87) Sends a citywide “Flood Report”
brochure, including to those in the SFHA (Topics
1-9)
City of Morgan
Hill
Annually,
close to or
during the
start of the
rainy season
N/A Morgan Hill’s “2026 Flood Report” brochure will be mailed out citywide in August/September 2026.
(MV OP #88) Sends “The View” citywide newsletter,
Winter version, includes information on flood risk,
flood safety, and the importance of buying flood
insurance (Topics 1-9)
City of Mountain
View
Fall newsletter
edition
N/A Mountain View sent out “The View” for Fall/Winter 2025 with information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9) (MV OP #89) Mails a utility bill insert to all resident and businesses that contains information on flood
risk, flood safety, and the importance of buying flood
insurance (Topics 9)
City of Mountain
View
Between July
- September
N/A Mountain View sent out Valley Water’s Get Flood Ready flier as a utility billing insert to every City utility customer in November and December 2025.
(PA OP #90) Sends the “Are You Ready for Winter
Storms ’ flier (aka utilities mailer) to all residents and businesses in the city, including to those in the
SFHA, along with their utility bills (Topics 1-9)
City of Palo Alto Each fall N/A Palo Alto sent “Are you Ready for Winter Storms ” flier as utility inserts was sent out in September 2025.
(PA OP #91) Sends out utility announcement,
“Anytime it can rain, it can flood. Don’t get caught
off-guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic)
City of Palo Alto Each
March/April
N/A Palo Alto sent flood safety tips as a utility announcement in December 2025. (SC OP #92) Mails out a citywide, including all
addresses in the SFHA, newsletter for residents and
businesses called “Inside Santa Clara” (Topics 1-9)
City of Santa
Clara
Each fall N/A Flood information was included in the biannual Inside Santa Clara newsletter, in the Fall/Winter 2025 Edition.
(SUN OP #93) Sends two (2) mailers and one (1)
“Horizon” newsletter article “Know How to Be Flood
Safe” that promotes flood safety and flood
preparedness messaging targeted to all residents
and businesses within the SFHA (Topics 2 and 4)
City of
Sunnyvale
Each fall
around
October
N/A Sunnyvale: The City still sends out mailers to targeted residents and a flood safe newsletter article. The mailers were sent Decemberr (realtor) & November/December (Utility inserts) 2025..
(SUN OP #94) Sends mailer to all those in the SFHA
(Topics 1-4, and 7)
City of
Sunnyvale
Each October N/A Sunnyvale: The City still sends out these mailers. The mailers were sent December 2025.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Increase in number of
flood insurance policies in
the SFHAs, RLAs, and in
the county in general
Prospective buyers
understand flood risks
Increase in the number of
flood insurance policies
with contents coverage
(SCC OP #95) Sends letters to the properties in the
unincorporated section in the areas of the county’s
mapped repetitive loss areas
Santa Clara
County
Annually,
each fall
N/A Santa Clara County: No update available - non-CRS participating community. (CUP OP #96) Continues to send a letter to former
repetitive loss properties
City of Cupertino Annually,
mid-year
N/A Cupertino continues to send out an annual letter to former repetitive loss properties. (MH OP #97) Sends a notice to repetitive loss (RL)
areas as required by FEMA
City of Morgan
Hill
Annually,
each summer
N/A Morgan Hill will send letters to properties in the City’s mapped repetitive loss areas in June 2026.
(PA OP #98) Sends letters to the properties in the
city’s mapped repetitive loss areas, highlighting flood safety tips
City of Palo Alto Annually,
typically
August -
September
N/A Palo Alto sent letters to properties in the City’s mapped repetitive loss areas, highlighting flood safety tips in August 2025.
28 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(SJ OP #99) Sends letters to the properties in the
city’s mapped repetitive loss areas
City of San Jose Annually,
each typically
between
September -
December
N/A San Jose sent letters to general repetitive loss property areas in March 2025.
Messengers to
Other Target
Audiences
(Organizations &
Businesses
Serving the
Community)
Topic 1: Know your flood hazard
Message 1A - Know your flood risk
Message 1B - Contact your floodplain manager to find out if your property is in a floodplain
Message 1C - Check if your home or business is in a Special Flood Hazard Area Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Topic 3: Protect people from the flood hazard
Message 3A - Put your 3-day emergency kit together
Message 3B - Follow evacuation orders
Message 3C – Learn the best route to high ground
Topic 4: Protect your property from the flood hazard
Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home
Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood
Topic 5: Build responsibility
Message 5A - Build responsibly in floodplains
Message 5B - Comply with development requirements
Message 5C - Check with your local floodplain manager before you build Topic 6: Protect natural floodplain functions
Message 6A -Keep creeks clean and flowing
Message 6B - Keep debris and trash out of our streams
Message 6C - Don’t pollute, dump, or drain anything in creeks Topic 7: Develop a Family Emergency Plan
Message 7A: Develop an emergency plan
Topic 8: Download disaster Apps
Message 8A - Download disaster emergency apps
Topic 9: Understand shallow flooding risks – don’t drive through standing water Message 9A - Understand shallow flooding risks - don’t drive through standing water
FEMA’s message: “Turn Around Don't Drown .”
Educate our community
on flood protection and
preparedness measures
by working and
coordinating with groups
who serve as
messengers, to people
who are at risk of
flooding, as they provide
their respective business
service
(VW OP #100) Administers a “Let’s Talk Water”
Speakers Bureau Program that customizes
presentations to update groups on specific issues,
provide updates on Valley Water projects, including
flood protection projects and to educate residents on
existing flood risks as well as provide resources and
tips to be flood ready.
https://www.valleywater.org/learning-center/lets-talk-
water-speakers-bureau
Valley Water
Communications
Unit
On a
project-specifi
c basis or as
requested
Could vary from
year-to-year
Kiwanis
Rotary Clubs
Homeowners
and
Neighborhood
Associations
Forum Groups
Association of
Realtors
In FY26 (from July 2025 through June 2026), Valley Water's ‘Managing our Precious Resource Speakers Bureau Program’ reached the 11 organizations listed below. All general presentations mention flood protection and the need to ‘Get Flood Ready’ regardless of the county’s drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage (ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral available for all in-person events.
Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water-specific issues and provide updates on projects in their area.
The FY26 presentations that included flood preparedness information are listed below.
1. July 28, 2025 – Cory Neighborhood Association, San Jose
2. August 12, 2025 – Los Altos Kiwanis Club
3. September 4, 2025 – West San Jose Kiwanis Club
4. January 28, 2026 – The Forum, Palo Alto
5. February 27, 2026 – Valley Water’s Water Works Program (via Zoom)
6. April 2, 2026 – Valley Water’s 101 Academy
7. April 9, 2026 – Santa Teresa Catholic Church, San Jose
8. June 4, 2026 – Coin Laundry Association
9. June 8, 2026 – LAFCO (AM presentation), Sunnyvale
10. June 8, 2026 – LAFCO (PM presentation), Morgan Hill
11. June 9, 2026 – LAFCO (PM presentation), San Jose
29 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #101) Participates in booth duty support at
various events and fairs throughout the county,
including Valley Water Capital project meetings or
other events, as requested by various organizations
Valley Water
Office of
Government
Relations
Annually.
During the
flood season
(starting in
September –
May)
All Santa Clara
County CRS
Communities
Valley Water staff made a concerted effort to actively participate in community events, including community festivals and emergency preparedness affairs, particularly in communities and neighborhoods in or near flood zones. In FY26 (from September 2025 – May 2026), Valley Water and the communities’ staff hosted 29 booths and distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley Water’s annual FPM. Those events are listed below:
1. July 4, 2025 – San Jose Council District 8 Fourth of July Fireworks, San Jose
2. July 5, 2025 – Morgan Hill Chamber Night Music Series, Morgan Hill
3. July 16–17, 2025 – Mountain View Technology Showcase, Mountain View
4. July 24, 2025 – Happy Hollow Season of the Senior Safari, San Jose
5. August 2, 2025 – Asian Americans for Community Involvement Back-to-School Health Fair, San Jose
6. August 5, 2025 – San Martins Lions Club National Night Out, San Martin
7. August 5, 2025 – Morgan Hill National Night Out, Morgan Hill
8. August 15, 2025 – Morgan Hill Chamber Friday Night Music, Morgan Hill
9. August 16, 2025 – Cupertino Chamber Night Market, Cupertino
10. August 21, 2025 – San Jose Chamber BBQ, San Jose
11. August 28, 2025 – Happy Hollow Season of the Senior Safari, San Jose
12. August 30, 2025 – Santos Family Car Show, Alviso
13. August 30–31, 2025 – Silicon Valley Pride Parade and Festival, San Jose
14. September 6, 2025 – Capitol Park Goss Neighborhood Association National Night Out, San Jose
15. September 6–7, 2025 – Mountain View Art and Wine Festival Booth, Mountain View
16. September 13, 2025 – Rotary Club of Cupertino Silicon Valley Fall Festival, Cupertino
17. September 21–23, 2025 – WateReuse California Conference, San Diego
18. September 26, 2025 – Assemblymember Ahrens’ Inaugural Fall Harvest BBQ, Santa Clara
19. September 27, 2025 – Vovinam Viet Vo Dao 34th Annual Moon Festival, San Jose
20. September 28, 2025 – Stevens Creek Trail (FoSCT) Trailblazer Race, Mountain View
21. October 11, 2025 – Martial Cottle Park’s Fall Festival 2025, San Jose
22. October 11, 2025 – Guadalupe River Park Conservancy Pumpkins in the Park, San Jose
23. October 11, 2025 – Cupertino Chamber Diwali Festival, Cupertino
24. October 18, 2025 – Valley Health Foundation Women's Leadership and Policy Summit, San Jose
25. October 25, 2025 – District 8 Fall Family Festival, San Jose
26. October 25, 2025 – Senator Cortese’s 3rd Annual Picnic by the Lake, San Jose
27. November 12–15, 2025 – Cal-IPC Symposium, Ventura
28. December 6, 2025 – Santa Visits Alviso Foundation Drive, Alviso
29. February 13, 2026 – ASCE SJ Younger Member High School Day, San Jose
30. February 13, 2026 – City of San Jose D1 and D10 w/ NAACP, San Jose
31. March 28, 2026 – CEEF/CUSD Run for Great Schools 5K and Fun Run, Cupertino
32. March 28, 2026 – CERT 5K Family Fun Run (D10), San Jose
33. April 18, 2026 – City of Milpitas Earth Day, Milpitas
34. April 25, 2026 – Acterra Love Our Earth Festival / WaterPaloooza, Palo Alto
35. April 25, 2026 – Morgan Hill Community Earth Day Festival, Morgan Hill
36. May 9, 2026 – Berryessa Art & Wine Festival, San Jose
37. May 23–24, 2026 – Morgan Hill Mushroom Mardi Gras, Morgan Hill
38. June 6–7, 2026 – 50th Annual Sunnyvale Wine & Art Festival, Sunnyvale
39. June 12, 2026 – WEPA Fest 2026, San Jose
40. June 13, 2026 – AACSA's 45th Annual Juneteenth Festival, San Jose
41. June 13, 2026 – Dia De Portugal, San Jose
30 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(VW OP #102) Partner with local Second Harvest
Food Bank with distributing FEMA and Valley Water
flood preparedness materials, including promotional
item(s) as available
Valley Water
CRS Program
In October
(during
CFPW)
Second Harvest
Food Bank of
Silicon Valley
On November 13, 2024, staff participated in a flood preparedness press conference held at Valley Water’s Emergency Operations Center site in San José. The press conference was a joint news event with the City of San José, the County of Santa Clara, and the National Weather Service. The event featured speakers from Valley Water and participating agencies, a sandbagging demonstration, and an emergency kit assembly table, which included flood readiness materials.
(ALL OP #103) Other New Initiatives (as noted in the
PPI document)
1. Continue and expand the standardized flood
message prepared for each community to include
flood messages in utility bills each year, including
PG&E.
2. Expand on partnerships with local chambers
of commerce to disseminate and share flood
preparedness information.
3. Expand on outreach to the Asian and Latino
communities who live in flood prone areas.
4. Expand on outreach to “hot spot” flood prone
areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners
associations (HOA)s and apartment associations
(i.e. Executive Council of Homeowners ECHO )
6. Expand on reaching residents in marginal and
low-income communities through partnering with
organizations that reach these communities. (i.e.
Second Harvest Food Bank and others)
7. Communities could pursue FEMA Matching
Funds Grants for severe Repetitive Loss Areas.
8. Review and expand other public information
activities, such as Flood Protection Assistance
(Activity 360) and Flood Insurance Promotion
(Activity 370).
9. Develop a region-wide Flood Response
Preparations (FRP) messaging plan.
All TBD TBD The Santa Clara County CRS Group/PPI Committee, included the ‘Other New Initiatives’ topic for discussion at the March 26, 2025. See Section V. SC County CRS Users Group/PPIM Committee Meetings - Monitoring and Evaluating the 2021 PPI in the FY25 Annual Evaluation Report (Attachment 6).
3/26/26 Meeting, Item #5: Review 2021 PPI “Other New Initiatives” discussion was as follows:
These initiatives were suggested to be re-evaluated as part of the next PPI update to include only realistic initiatives to reduce the reporting requirements. As part of the update, the committee can discuss how best to word the initiatives to allow flexibility and creativity without being locked into specific commitments.
These initiatives do not improve our Activity 330 scores since most communities are already maxed out on the activity.
(CUP OP #104) The city provides a Winter
Preparedness notification informing contractors that
during the winter season, they need to winterize their
project(s) site as certain soil disturbance activities
are not allowed during the rainy season
City of Cupertino On a
project-specifi
c basis
Various
contractors
Cupertino continues to prepare and mail the rainy season letters every year to applicable projects. These letters were mailed in mid-August 2025. 31 of 57
Appendi A
CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021
FY 2026 Year 5 Outreach Projects Accomplishments by CRS Communities Audience Message Outcome
Project s Proposed to
Support the Messages
denotes Community acronym,
and Outreach Project
SEARCH FOR YOUR COMMUNITY’S OP HERE
Assignment Schedule Sta eholder
FY 2026 Year 5 of the 2021 PPI
Outreach Projects Accomplishments
INPUT HERE ONLY
(MIL OP#105) On a project-specific basis, the city
provides contractors a Winter Preparedness
notification that informs them that during the winter
season, they need to winterize their project(s) site.
Certain soil disturbance activities are not allowed
during the rainy season
City of Milpitas On a
project-specifi
c basis
Various
contractors
Milpitas: On-going. The City of Milpitas sends out winterization notices to larger development projects.
Topic 2: Insure your property for your flood hazard
Message 2A - Get flood insurance ahead of time
Message 2B – Insure your property
Message 2C – There is a 30-day waiting period for the policy to take place Increase in number of
flood insurance policies in
the SFHAs and in the
county in general
Prospective buyers
understand flood risks
These projects are
credited under Activity
340 (DFH and REB) –
Additional credit is
provided if the PPI states
that real estate agents
should (or have agreed
to) advise house hunters
about the flood hazard
and that real estate
agents give house
hunters a REB brochure
(MH OP #106) The city mails out a newsletter, “Ask
Before You Buy: Know Your Flood Risk ” to local real
estate agents which are provided to homebuyers to
help determine the flood risk of the property being
purchased (listed in Appendix B)
City of Morgan
Hill
During or prior
to the rainy
season
Real Estate
Agencies/Agent
Morgan Hill will be sending the brochure to real estate agents in June 2026. (PA OP #107) Sends out letters to real estate
agencies informing them of their responsibility to
identify flood hazard areas and to take advantage of
the Flood Zone Lookup on the city’s website
City of Palo Alto Annually,
beginning of
flood season
(September/
October)
Real Estate
Agencies/Agent
Palo Alto sent letters to real estate agencies informing of their responsibility to identify flood hazard areas in August 2025.
(SJ OP #108) Sends out letters to real estate and
insurance agencies and lenders, informing them of
their responsibility to identify flood hazard areas and to take advantage of the Flood Zone Lookup on the
city’s website on the “Flood Hazard Zones webpage
and advises to contact the city for map reading
services and elevation certificates on file
City of San Jose At the
beginning of
the flood
season
(September –
December)
Real Estate
Agencies/Agent
San Jose emailed letters to real estate, insurance agencies and lenders in January 2025. (SUN OP #109) Sends mailer/postcard targeted to
real estate agents informing them of the client’s
responsibility for identification and purchase of flood insurance and the availability of the automatic 15%
discount
City of
Sunnyvale
Each October Real Estate
Agencies/Agent
Sunnyvale: The City sent the mailers to real estate agents October 2024.
32 of 57
Valley Water • Flood Campaign • Silver Anvil • 1
Flood Awareness
Campaign
Santa Clara County, CA
2025-2026
33 of 57
Valley Water • Flood Campaign • 2
Strategic Campaign Summary
SITUATION ANAL YSIS
Santa Clara County faces increasing flood risk as climate change intensifies extreme weather events. Although Valley Water invests year-round in capital improvement projects and emergency response operations, many residents remain unaware of their personal flood risk or the resources available to help them prepare for it. For over two decades, Valley Water has led countywide flood awareness efforts, supporting FEMA Community Rating System (CRS) communities in reducing flood insurance premiums through enhanced public outreach initiatives.
The 2025–2026 Flood Awareness Campaign aimed to address persistent gaps in awareness, preparedness, and access to real-time flood information among residents living in FEMA- designated Special Flood Hazard Areas (SFHAs), particularly those in areas considered high-risk for flooding (hot spots). The campaign needed to reach diverse, multilingual communities, overcome low perceived risk, and deliver timely, actionable information during an unpredictable winter season.
INSIGHTS & ANAL YSIS
Valley Water’s strategy was grounded in robust research. A multilingual survey of 400 Special Flood Hazard Area (SFHA) residents, conducted by Probolsky Research from February 3 to 11, 2025, provided essential insights. The hybrid methodology employed phone and online interviews conducted in English, Spanish, Vietnamese, and Chinese, ensuring representation across diverse linguistic and socioeconomic groups.
Key insights included:
• Residents underestimate their flood risk: Although 59% reported living in a flood zone or at risk area, 82% had never experienced flooding at home, and 46% of uninsured respondents believed they did not need flood insurance. • Preparedness gaps persist: Only 43.8% recalled sandbag information, and just 29.4% remembered the call to sign up for emergency alerts.
• Language access is essential: Thirteen percent of
respondents preferred Spanish, Vietnamese, or Chinese,
underscoring the need for multilingual materials.
• Direct mail remains highly effective: Half of respondents remembered receiving flood safety information by mail in the past year.
• Valley Water is a trusted source: 70% of respondents
felt confident that they had taken necessary flood safety measures, and 57% rated Valley Water’s flood awareness
efforts as excellent or good, up from 18% in 2017.
• Information platform preferences shaped channel
selection: Since 61% of respondents reported regularly using Facebook, while 61% still read the San José
Mercury News, the channel mix included both digital and traditional platforms.
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Valley Water • Flood Campaign • 3
These insights directly informed the campaign’s strategy, channel mix, and creative development, ensuring messages were pinpointed to preparedness gaps, geotargeted to areas at high risk, and delivered through platforms that residents trust and use. Digital preparedness messages were grouped by storm risk and severity and activated through digital platforms in sync with local weather warnings and alerts issued by the National Weather Service.
PLANNING
Objectives
Valley Water exceeded all objectives.
• Increased awareness of flood risk among residents in
FEMA SFHAs.
• Increased signups for emergency alerts.
Target Audiences
• Primary: Businesses and residents in Santa Clara County’s FEMA-designated Special Flood Hazard Areas and areas
considered hot spots for flooding—multilingual and
linguistically isolated communities (Spanish, Chinese,
Vietnamese speakers).
• Secondary: Community Rating System (CRS) participating cities, community-based organizations, emergency
managers, and local media.
The CRS is a voluntary program under FEMA’s National Flood Insurance Program that rewards communities that go above and beyond minimum floodplain management requirements. In return, residents in these communities get discounts on flood insurance premiums.
Strategy
Deploy hyper-localized, multilingual messaging to high-risk flood zones using a diversified mix of digital, outdoor, and direct outreach channels. Leverage geo targeting to reach residents in real time as storms approach and deploy situation-specific calls- to-action for the risk and severity of each weather event through trusted messengers with linguistically relevant content.
Budget
$380,000 allocated across targeted mailings, digital advertising, multilingual outreach, and video production.
EXECUTION
The campaign ran from November 15 to February 28, 2025, aligning with peak storm season. Activities were sequenced to maximize visibility before storms and deliver timely, actionable information during severe weather events through multiple touchpoints (digital, audio, and video streaming, social, email, and web).
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Valley Water • Flood Campaign • 4
KEY TACTICS: Localized Direct Mail (3 waves)
Delivered 48,154 mailers to homes and businesses located in Santa Clara County’s Federal Emergency Management Agency’s Special Flood Hazard Area (FEMA SFHA). The mailings included detachable emergency phone lists, magnets with essential flood safety websites, and QR codes linking to AlertSCC, Santa Clara County’s emergency notification system. 36 of 57
Valley Water • Flood Campaign • 5
Digital AND Geotargeted Advertising
The campaign’s creative assets included 9 preparedness videos delivered via geotargeting to IP addresses of properties in high-risk areas in coordination with National Weather Service alerts. Videos featured Valley Water’s emergency officer, enhancing credibility and clarity.
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Valley Water • Flood Campaign • 6
Outdoor AND Transit Advertising
As a strategy to enhance geographical relevance, multilingual banners, bus ads, and creek-side signage were strategically placed in flood-prone intersections and transit corridors (high-traffic areas) to target lower-income and high-risk populations. 38 of 57
Valley Water • Flood Campaign • 7
Movie Theater Advertising
The campaign reached audiences at the most receptive times by placing pre-show ads in hot-spot areas to reach families and multigenerational audiences during peak viewing days in the fall and winter holiday seasons. 39 of 57
Valley Water • Flood Campaign • 8
Community Engagement Toolkit
A multilingual “Be Flood Safe” toolkit was distributed to community associations located near flood prone areas, as well as government agencies, elected officials, and emergency managers. Materials, such as bill inserts, were cobranded with CRS communities.
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Valley Water • Flood Campaign • 9
Ethnic Media Outreach
Flood awareness ads ran in Spanish, Chinese, and Vietnamese newspapers and TV channels to ensure cultural relevance and accessibility.
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Valley Water • Flood Campaign • 10
Joint Press Conference
Valley Water partnered with the County of Santa Clara, City of San José, and the National Weather Service to emphasize winter flood preparedness during a well-attended joint press conference. The conference featured interactive weather drone and emergency kit displays.
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Valley Water • Flood Campaign • 11
Emergency managers’ coordination
We coordinated messaging with emergency managers for jurisdictions within Santa Clara County. 43 of 57
Valley Water • Flood Campaign • 12
VOAD partnership
Collaborated with Santa Clara County’s network of Volunteer Organizations Active in Disasters to distribute emergency preparedness tools and resources to faith and non-profit organizations. 44 of 57
Valley Water • Flood Campaign • 13
CHALLENGES
Although the campaign executed smoothly, it was designed to overcome several inherent challenges associated with flood risk communication in a diverse, high risk region.
• Addressing persistent gaps in awareness, preparedness, and access to real time information: Many residents living in FEMA designated Special Flood Hazard Areas, particularly those in historically flood prone hot spots, continued to underestimate their personal risk. The campaign needed to break through low perceived vulnerability, reach multilingual and culturally diverse communities, and deliver clear and actionable information during a winter season marked by unpredictable storm patterns. Ensuring that residents not only received information but also understood how to act on it was a central challenge the campaign was built to solve. 45 of 57
Valley Water • Flood Campaign • 14
CHALLENGES (CONTINUED)
• Coordinating a multi agency joint press conference: Bringing together the City of San Jose, the County of Santa Clara, and the National Weather Service required careful alignment of schedules, messaging, and roles. Ensuring unified and consistent communication across agencies, each with its own priorities and communication protocols, was essential to presenting a cohesive public message about winter flood preparedness. Representatives from NBC, CBS, KTSF, KTVU, KCBS, Telemundo and KRON covered the news conference.
• Timing weather alerts with event specific messaging: The campaign required precise coordination between incoming storm forecasts and the release of tailored preparedness messages. Each weather system carried different risks, such as shallow flooding and rising creek levels. This required rapid adjustments to messaging and ad delivery. Aligning geo targeted digital ads, emergency banner, email alerts, and social content with real time conditions ensured that residents received relevant and timely guidance when it mattered most. 46 of 57
Valley Water • Flood Campaign • 15
Standout Creative Elements
Nine custom-produced videos featuring Valley Water’s emergency officer delivered clear, authoritative preparedness tips with simple calls to action, enhancing trust and comprehension. 47 of 57
Valley Water • Flood Campaign • 16
Flood Centers Media Map: A Strategic Planning Tool
To achieve our top objective—
reaching as many residents living
near Flood Centers as possible
with “Be Alert. Be Flood Safe.”
messaging—we developed a new
planning tool: the Flood Centers
Media Map. This interactive map
provides a clear, visual way to
identify which media platforms
fall closest to each Flood Center,
enabling hyper-local targeting and
budget optimization.
Using a combination of AI tools
(ChatGPT, Gemini) and Google My
Maps, we gathered and mapped every
addressable platform in the county—
from billboards and bus shelters to
movie theaters and light rail stations.
The map highlights each Flood
Center and all platforms within Valley
Water’s footprint, allowing planners to
immediately see where resources can
be stretched for maximum impact in
flood-prone neighborhoods.
This innovation reflects our
commitment to leveraging AI
for smarter, more efficient
campaign planning.
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Valley Water • Flood Campaign • 17
Hot Spots
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Information is not guaranteed to be accurate, current or complete and use of this information is your responsibility.
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Evaluation
Methods:
• Digital advertising performance metrics
• Emergency alert signups
• Social engagement analytics
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Valley Water • Flood Campaign • 19
Resul ts
T otal Spend: $125,160
T otal Impressions: 17.8M
Social Engagements: 492,297
Primary Objective: Awareness / Reach
• Multichannel paid media delivered
multilingual flood preparedness awareness
using a precision-targeted, hyperlocal strategy
centered on 12 Valley Water-identified flood
hot spots across Santa Clara County.
• Digital and offline channels were integrated
to maximize reach and reinforce message
frequency near high-risk locations.
Takeaways:
• Paid media delivered 17.3 million impressions
across digital and out-of-home channels.
• Multilingual out-of-home advertising (bus
shelters, light rail, billboards, movie theaters)
concentrated exposure near 12 intersections
identified by Valley Water’s hydrology team as
flooding hot spots.
• Print placements extended reach across
vulnerable multilingual communities.
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179,000
179,500
180,000
180,500
181,000
181,500
182,000
182,500
183,000
183,500
184,000
9/30/2025 10/31/2025 11/30/2025 12/31/2025 1/31/2026
Valley Water • Flood Campaign • 20
Increased emergency alert sign-ups
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Valley Water • Flood Campaign • 21
ABOUT VALLEY WATER
The Santa Clara Valley Water District (Valley Water) is a California special district formed and operating under special sections of California law, referred to as the
District Act.
Valley Water manages an integrated water resources
system that includes the supply of safe, clean water, flood protection and stewardship of streams on behalf of Santa Clara County’s 2 million residents.
Valley Water effectively manages 10 dams and surface
water reservoirs, three water treatment plants, a state- of-the-art water quality laboratory, approximately 285
acres of groundwater recharge ponds, and more than 275
miles of streams. We also operate the award-winning
Silicon Valley Advanced Water Purification Center, the
largest plant of its kind in Northern California and the focal point of our efforts to expand Santa Clara County’s local drinking water supply.
Valley Water provides wholesale water and groundwater
management services to local municipalities and private water retailers who deliver drinking water directly to
homes and businesses in Santa Clara County.
Valley Water’s stream stewardship responsibilities include creek restoration, wildlife habitat protection, stream water pollution prevention, and natural flood protection.
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Valley Water • Flood Campaign • 22
Thank you!
Flood Awareness Campaign 2025-2026
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Agenda Meeting
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting
CRS Transition Planning: General Virtual Transition Kick-off Meeting (Task 2.1.3)
March 21, 2026 _ 2:00 p.m. – 4:00 p.m.
Join Zoom Meeting
https://valleywater.zoom.us/j/86592760729?pwd=V2t5x0MRatEN7xXOHe8EZ4NeU0VbLe.1&from=addon Meeting ID: 865 9276 0729|Passcode: 782108 _ +1 669 900 9128 US (San Jose)
Purpose: Present an overview of Valley Water’s transition efforts, solicit questions and feedback, and document key concerns and action items for Valley Water and the CRS-participating communities
Section Meeting Topic Presenter Time
1. Introductions Amy Fonseca 10 min
2. Review of the meeting goals and agenda ( see page 2) Amy Fonseca 2 min
3. Annual review of CRS Communities Roster ( Google Link) Amy Fonseca 2 min
4. Next steps of CRS Regionalization in Santa Clara County Feasibility Study results Amy Fonseca 5 min
5. Introduction to Valley Water’s New Partnership Role in the CRS Program for Santa Clara County (Partnership Model)
2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report for FY26 (Year 5: July 2025 to June 2026) - 2021 PPI sunset in April 2026
Is the committee required to submit an annual evaluation report for FY26?
2026 Multi-Jurisdictional PPI, single jurisdiction PPI, or discontinue PPI
Activity 350 – Flood Protection Information, c. flood protection website (WEB) (page 350-7)
Next Steps
Melissa
Mitchell,
Tetra Tech
90 min
6. Closing Comments Amy Fonseca 2 min
7. Adjourn
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Excerpt from 2025 CRS Coordinator’s Manual:
“Step 7: Implement, monitor, and evaluate the program. The Program for Public Information committee meets at least annually to monitor the implementation of the outreach projects. The committee assesses whether the desired outcomes were achieved and what, if anything, should be changed. This work is described in an evaluation report that is prepared each year, sent to the governing body, and included in the annual recertification.
The community must update its Program for Public Information at least every five years. This can be a new document or an addendum to the existing document that updates the needs assessment and all sections that should be changed based on evaluations of the projects.
The Program for Public Information update will be reviewed for CRS credit according to the Coordinator’s Manual currently in effect, not the version used when the community originally requested this credit. The update can qualify as the annual evaluation report for the year it was prepared. The updated Program for Public Information must be adopted following the same process as adoption of the original document.”
______________________________________________________________________________________ Activity 350 – Flood Protection Information, c. flood protection website (WEB) (page 350-7) The community must:
3) The community must check the website’s links at least monthly and fix those that are no longer accurate.
4) At least annually, the community must review the content to ensure it is still current and pertinent (e.g., make sure names, addresses, phone numbers, and other contact information are still correct; update any ordinance changes; etc.)
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Santa Clara County CRS Users Group and PPI Committee
Meeting Minutes - May 21, 2026
Time: 2:00 p.m. Location: Zoom
1. Welcome and Introductions
Amy Fonseca opened the meeting. Representatives from Valley Water, Tetra Tech, and participating cities introduced themselves.
2. CRS Transition Update
Valley Water reported that full CRS regionalization is not feasible and plans to move from its fictitious- community role to a partnership model.
x Cities will manage their own CRS documentation, recertifications, and ISO/FEMA coordination. x Valley Water will continue regional flood outreach and provide supporting documentation for CRS credit.
x Tetra Tech will provide community-specific assessments and transition support through December 2026, subject to available contract hours.
3. Future of the PPI
The committee discussed continuing the multi-jurisdictional PPI with a new lead, forming a smaller group, creating individual city PPIs, or retiring the PPI and using standard Activity 350 outreach credits.
No final decision was made. A continuing multi-jurisdictional PPI will require a lead community or shared coordinating group. The committee should select a direction in the next few months.
4. Activity 350 and Website Information
Valley Water will continue providing regional flood information. Each city remains responsible for local permitting, regulatory, elevation-certificate, and other community-specific website information. Tetra Tech will review additional credit opportunities with each community.
5. Decisions
x No formal vote or final PPI decision was taken.
x Communities will review individual CRS credit impacts before selecting a PPI option.
6. Action Items
x All communities: Update the shared CRS contact roster as soon as possible. x Valley Water: Send the meeting recap and consultation instructions; confirm available Tetra Tech support hours.
x Tetra Tech and each community: Schedule and complete individual CRS assessments between June and December 2026.
x Each community: Confirm that Tetra Tech has current CRS records before its consultation. x PPI Committee: Select a PPI direction.
x Interested communities: Identify a lead or shared coordinator if the multi-jurisdictional PPI continues.
7. Adjournment
The meeting adjourned at approximately 3:40 p.m.
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