Agenda Item: 14
CITY OF SANTA CLARITA
AGENDA REPORT
CONSENT CALENDAR
CITY MANAGER APPROVAL:
DATE: August 23, 2022
SUBJECT: GRAPHIC DESIGN SERVICES CONTRACTS
DEPARTMENT: Economic Development
PRESENTER: Phil Lantis
RECOMMENDED ACTION
City Council:
1. Award one-year Professional Service contracts for graphic design services to McGregor Shott, Inc., Lundmark Advertising, and L. Burrows Design for an amount not to exceed $75,000 per firm.
2. Authorize the City Manager or designee to execute up to four, one year-renewal options for each firm, for an annual amount not to exceed $75,000.
3. Authorize the City Manager, or designee, to execute all contracts and associated documents, subject to City Attorney approval.
BACKGROUND
For the past several years, the City of Santa Clarita (City) has used a combination of in-house staff and contracted graphic designers to manage the graphic design needs of the various departments and divisions of the City. The City’s graphic needs vary from simple door hangers and flyers, to magazine layouts, vehicle wraps, signage, website, and social media design.
The City produces approximately 900 graphic projects annually, and having on-call contracts with different artists has ensured that the graphic design needs of the City are being met professionally and in a timely manner. The multiple-vendor award aspect of this solicitation reflects the intention of the City to ensure the physical capability to handle workload peaks, and to provide staff with access to an adequate breadth of skill levels and design perspectives.
To select the contracted graphic designers, a Request for Proposals (RFP) was released on May 27, 2022, and closed on June 28, 2022. The RFP resulted in eight proposals being submitted.
The RFP responses were rated by a committee comprised of four staff members from the Communications, Economic Development, and Arts and Events divisions. Responses were evaluated on the following criteria:
• Quality and creativity of the samples of work
• Level of experience and training of personnel assigned to the contract • Relevant experience
• Thoroughness of proposal, approach to providing sound services, and ability to provide services to meet objectives and standards
• Cost of materials and services provided
• Responses of references supplied
Each proposals was scored independently on the above criteria and the scores were then tabulated. The results are shown below:
RANK DESIGN FIRM LOCATION SCORE
1 McGregor Shott, Inc. Santa Clarita, CA 94.75
2 Lundmark Advertising Kansas City, MO 93.00
3 L. Burrows Design Santa Clarita, CA 90.50
4 Uptown Studios, Inc. Sacramento, CA 82.75
5 SC Publishing, Inc. Santa Clarita, CA 67.00
6 Bess Design Walnut Creek, CA 64.00
7 VSB Associates, Inc. Kensington, MD 49.25
8 Royal Digital Agency Glendale, CA 17.50
Based on the quality of the proposals, including their work samples and experience, the three top scoring design firms are being recommended to enter into Professional Service contracts to provide graphic design services for the City.
ALTERNATIVE ACTION
Other actions as identified by the City Council.
FISCAL IMPACT
Adequate funds are available within the various divisions that will use the recommended design firms in the adopted Fiscal Year 2022-23 budget.
ATTACHMENTS
Graphic Design Services RFP #REC-21-22-43 (available in the City Clerk's Reading File)