JUNE 4, 2024
PROPOSAL #ED-23-24-32
PART II - COST FILE
ADVERTISING CAMPAIGN
LUNDMARKADVERTISING.COM | 2345 GRAND BLVD., SUITE 200, KANSAS CITY , MISSOURI 64108 | 816.842.5236
1.3.1.1 and 1.3.1.2
After careful review of this RFP, our budget overview and not to exceed fees for this project are listed below:
COST PROPOSAL
TOT AL ADVERTISING CAMPAIGN BUDGET - $294,000
MEDIA - $260,750
• 88.6% of the overall budget will be allocated toward media. No media commission will be taken from the budgeted Tourism Advertising campaign
AGENCY FEE - $33,250
• Research & Strategy Development - $8,500
• Creative Design - $12,250
• Campaign Management - $12,500
1.3.1.3 Our not to exceed fees for this project are listed below:
SEARCH ENGINE MARKETING
MONTHL Y SEARCH ENGINE OPTIMIZA TION OF VISITSANT ACLARIT A.COM - $750 PER MONTH MONTHL Y PPC MANAGEMENT - $1,000 PER MONTH*
*Includes managing up to $5,000 per month in media spend. No commission will be taken on PPC media placed.
1.3.1.4 Should additional media become available, Lundmark can plan and place this media at a commission rate of 10%.
ADDITIONAL MEDIA PLANNING –
PHASE 2 PLAN
1.3.1.5 As a full-service agency, Lundmark has a wealth of capabilities and the ability to assist in areas outside the scope of this RFP, if desired. We can offer the City of Santa Clarita an $85 per hour rate and can provide a project estimate in advance of any work being conducted.
HOURL Y AGENCY FEE
1.3.1.6 Lundmark can assess the digital influencer landscape and identify travel writers and creators who specialize in content that would resonate with Visit Santa Clarita’s target audience. Our responsibilities would include influencer discovery, development of a content calendar, payment coordination, execution management, and reporting.
Given the wide range of variables that would affect pricing for this initiative (number of influencers, length of campaign, etc), we can offer our hourly rate of $85 for this type of program. A project estimate that details fees more clearly can be developed once additional details are confirmed.
INFLUENCER MANAGEMENT PLAN