CITY OF SANTA CLARITA
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN:
A Public Hearing will be held before the City Council of the City of Santa Clarita in the City Hall Council Chambers, 23920 Valencia Boulevard, 1st floor, Santa Clarita, California, on the 10th day of June 2025, at or after 6:00 p.m., to consider the FY 2025-26 Tourism Marketing District. The City Council, pursuant to the Parking and Business Improvement Area Law of 1989, a Division of the Streets and Highways Code of the State of California, being a Division of the Government Code, desires to levy annual assessments for the districts pursuant to Article XIII D of the California Constitution.
Proponents, opponents, and any interested persons may appear and be heard on this matter at that time. Further information may be obtained by contacting the Administrative Services Department, 23920 Valencia Boulevard, Santa Clarita, CA 91355; (661) 290-2210, Andrew Adams, Special Districts Manager.
If you wish to challenge this action in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this notice, or in written correspondence delivered to the City Council, at, or prior to, the public hearing.
RESOLUTION NO. 25-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA CLARITA,
CALIFORNIA, TO CONTINUE THE SANTA CLARITA TOURISM MARKETING
DISTRICT (BUSINESS IMPROVEMENT AREA) AND THE HOTEL TOURISM
MARKETING BENEFIT ZONE IN THE CITY
WHEREAS, the City of Santa Clarita (City) is a general law City organized and existing under the laws of the State of California; and
WHEREAS, the Parking and Business Improvement Area Law of 1989, Section 36500 et seq. of the Streets and Highways Code of the State of California, authorizes the City to levy assessments on businesses within a parking and business improvement area which is in addition to any assessments, fees, charges, or taxes imposed in the City and to use such proceeds for the benefit of businesses within such parking and business improvement area pursuant to said Parking and Business Improvement Area Law of 1989 (1989 BID Law); and
WHEREAS, the City Council of the City on May 25, 2010, pursuant to Ordinance No. 10-4 established the Tourism Marketing District (TMD) and a Hotel Tourism Marketing Benefit Zone (Benefit Zone); and
WHEREAS, pursuant to Section 36533 of the 1989 BID Law, the Advisory Board for the TMD has caused a report (Annual Report) to be prepared and filed with the City Clerk, which describes the improvements and activities for which assessments are to be levied and collected for the Fiscal Year (FY) 2025-26; and this Annual Report has been presented to the City Council for review and approval; and
WHEREAS, the City Council intends to levy and collect assessments within the Benefit Zone of the TMD for FY 2025-26 and has previously set a public hearing to be held by the City Council on the levy of the annual assessment for FY 2025-26 pursuant to Section 36535 of the 1989 BID Law; and
WHEREAS, the City Council conducted the aforementioned public hearing on May 27, 2025, and has considered the staff report for the item and the public testimony provided during the public hearing.
NOW, THEREFORE, the City Council of the City of Santa Clarita, California, does hereby resolve as follows:
SECTION 1. The above recitals are true and correct.
SECTION 2. Pursuant to the 1989 BID Law, the City Council hereby declares its intention to levy and collect assessments on businesses within the Benefit Zone of the TMD for FY 2025-26, commencing July 1, 2025 and ending June 30, 2026, to pay for the improvements, services and activities authorized by Ordinance No. 10-4 and described in the Annual Report filed with the City Clerk.
SECTION 3. For FY 2025-26, the boundaries of the TMD which includes all of the real property within the City; and the Benefit Zone which is inclusive of the hotels now operating in the City and identified and attached hereto as Exhibit A, shall be unchanged from the boundaries established by Ordinance No. 10-4.
SECTION 4. The City Council proposes to annually levy assessments against all businesses in the Benefit Zone in accordance with the proposed system of assessments as set forth on Exhibit B, and as such has determined that the assessments on newly established hotels shall commence immediately upon the first day of operation and after the public hearing for inclusion of such property.
SECTION 5. That the proposed uses of the revenues derived from charges levied against businesses in the Benefit Zone for FY 2025-26 generally include, but are not limited to, the following:
a) Promoting the identity of Santa Clarita through financial support of key regional and national events that support tourism and result in an economic impact; and
b) Developing and implementing a destination marketing strategy and promotions targeting potential hotel guests; and
c) Developing and undertaking an advertising and public relations program focusing on the business and leisure travel trade; and
d) Subsidization of high quality, high economic impact events; and
e) Annual operation expenses including, but not limited to, annual district administration functions and expenses, printing, postage, and meetings; and
f) Support and funding of the Summer Trolley program; and
g) Attendance at key meetings and consumer trade shows.
SECTION 6. In addition to any assessments, fees, charges, or taxes imposed otherwise in the City, the City Council proposes to levy assessments against businesses in the Benefit Zone in FY 2025-26 for the purpose of funding the programs, activities, and services that will promote the City and hotels as a tourist destination. A description of the proposed system of assessments is set forth on Exhibit B, attached hereto and incorporated herein by this reference.
SECTION 7. The City Council hereby approves the Annual Report for FY 2025-26 as submitted to the City Clerk or as amended herein by City Council direction. Said Annual Report as submitted or amended provides a full and sufficient description of the improvements, services, and activities to be funded by the assessments for FY 2025-26; the boundaries of the TMD and the Benefit Zone within the TMD, and the proposed assessments to be levied upon the businesses within the TMD for that fiscal year. Said Report as submitted or amended is by reference made part of this resolution.
PASSED, APPROVED AND ADOPTED this 10th day of June 2025.
____________________________
MAYOR
ATTEST:
____________________________
CITY CLERK
DATE:______________________
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) ss.
CITY OF SANTA CLARITA )
I, Mary Cusick, City Clerk of the City of Santa Clarita, do hereby certify that the foregoing Resolution No. 25-___ was duly adopted by the City Council of the City of Santa Clarita at a regular meeting thereof, held on the 10th day of June 2025, by the following vote:
AYES: COUNCILMEMBERS:
NOES: COUNCILMEMBERS:
ABSENT: COUNCILMEMBERS:
____________________________
CITY CLERK
Date: May 23, 2025
Mary Cusick, MMC
City Clerk
Published: The Signal – May 27, 2025