Agenda packet, special meeting — Santa Cruz City Council, January 18, 2022

CITY OF SANTA CRUZ
809 Center Street
Santa Cruz, California 95060

CITY COUNCIL AGENDA
Special Meeting – Advisory Body Interviews
January 18, 2022
7:00 p.m. GENERAL BUSINESS, ZOOM
COVID-19 ANNOUNCEMENT: Due to the Omicron variant, in an abundance of caution, this meeting will be held via teleconference ONLY.

In order to minimize exposure to COVID-19 and to comply with the social distancing suggestion, the meeting may be viewed remotely, using any of the following sources:
 Click on Zoom link (no time delay): https://zoom.us/j/94684401344  Online at http://www.cityofsantacruz.com/government/city-council/councilmeetings  Online at Watch – Community Television of Santa Cruz County  Comcast Channel 25
Or: Call any of the numbers below. If one is busy, try the next one.  1-833-548-0276 (Toll Free)
 1-833-548-0282 (Toll Free)
 1-877-853-5247 (Toll Free)
 1-669-900-9128
Enter the meeting ID number: 946 8440 1344
 When prompted for a Participant ID, press #.
 Press *9 on your phone to “raise your hand” when the Mayor calls for public comment.
 It will be your turn to speak when the Mayor calls on you. Press *6 to unmute yourself. The timer will then be set to 2 minutes.

Correspondence to be included in the agenda packet must be received by 5:00 pm on Monday, January 17th.

The City of Santa Cruz does not discriminate against persons with disabilities. Out of consideration for people with chemical sensitivities we ask that you attend fragrance free. Upon request, the agenda can be provided in a format to accommodate special needs. Additionally, if you wish to attend this public meeting and will require assistance such as an interpreter for American Sign Language, Spanish, or other special equipment, please call the City Clerk’s Department at 420-5030 at least five days in advance so that we can arrange for such special assistance, or email [email protected]. The Cal-Relay system number: 1-800-735-2922.

January 18, 2022 City Council Special Meeting 2
Si desea asistir a esta reunión pública y necesita ayuda - como un intérprete de lenguaje de señas americano, español u otro equipo especial - favor de llamar al Departamento de la Secretaría de la Ciudad al 420-5030 al menos cinco días antes para que podamos coordinar dicha asistencia especial o envié un correo electrónico a [email protected]. El número del sistema Cal-Relay es: 1-800-735-2922.

City Council Special Meeting
7:00 P.M.

Call to Order
Roll Call
General Business

1. Advisory Body Interviews
Mayor Brunner will invite advisory body applicants to address the Council.

Adjournment
City Council Special Meeting

AGENDA REPORT
DATE: 01/10/2022
AGENDA OF: 01/18/2022
DEPARTMENT: City Clerk
SUBJECT: Advisory Body Interviews
RECOMMENDATION: Mayor Brunner will invite advisory body applicants to address the Council.

ATTACHMENTS:

1. 2022 APPLICANTS - BY COMMISSION.PDF

2. ARTS COMMISSION.PDF

3. BOARD OF BUILDING AND FIRE APPEALS.PDF

4. CPVAW.PDF

5. DOWNTOWN COMMISSION.PDF

6. HISTORIC PRESERVATION COMMISSION.PDF

7. PARKS AND RECREATION COMMISSION.PDF

8. PLANNING COMMISSION.PDF

9. SISTER CITIES COMMITTEE.PDF

10. WATER COMMISSION.PDF

1.1 *Currently serving on advisory body and interested in reappointment. 2022ADVISORY BODY APPLICANTS LIST

BY COMMISSION
Please note: Some applicants included advisory bodies that do not currently have openings.

Only the advisory bodies with openings are included below.

Arts Commission (Two openings) (City residents only. The Arts Commission allows for two County members, so long as they work in qualifying fields. Those positions are not vacant for this application period.) Elizabeth Birnbaum (1/1)*
Robert Blitzer (1/1)
Mary Kopp (1/1)
Samantha Rose Lee (2/6)
Lucas Roy Lehman (3/3)
Everett Ó Cillín (1/1)
Rebecca Rockom (2/4)
Vivian Vargas (1/1)
Grant Whipple (1/1)
Board of Building and Fire Appeals (One opening)
William Schultz (4/4)
Commission for the Prevention of Violence Against Women (One vacancy, Councilmember Kalantari-Johnson’s nomination)
Deborah Christie (1/2)
Savannagh Hartwell (3/3)
Rachel Kippen (1/1)
Emma Ledvina (1/1)
Samantha Rose Lee (1/6)
Downtown Commission (Two openings)
Carolyn S. Book-Kelley (1/1)
Jennalee Dahlen (1/1)
Savannagh Hartwell (1/3
Samantha Rose Lee (3/6)
Bubb Rader (1/1)
Rafa Sonnenfeld (1/2)

1.2 APPLICANTS LIST BY COMMISSION 2
*Currently serving on advisory body and interested in reappointment.

Historic Preservation Commission (Two openings)
Don Lauritson (1/1)*
Samantha Rose Lee (4/6)
Joe Michalak (1/1)*
Rebecca Rockom (3/4)
William Schultz (3/4)
Parks and Recreation Commission (Two openings)
Bradley E. Angell (1/1)
Deborah Christie (2/2)
Jorge Leonardo Cruz (1/1)
Samantha Rose Lee (5/6)
Jane Mio (1/1)*
Dino L. Pollock (1/1)*
Jacob Pollock
Rebecca Rockom (1/4)
Planning Commission (Two openings)
Elizabeth Conlan (1/1)
Candice Elliott (1/1)
Pete Kennedy (1/3)
Kenneth Matlin (1/1)
John McKelvey (1/1)
Philip Mekis (1/1)
Mark Mesiti-Miller (1/1)
Daniel Nelson (1/1)
Ron Pomerantz (1/1)
Charles Prograce (1/1)
Rebecca Rockom (4/4)
William Schultz (1/4)
Sonnenfeld (2/2)
Sarah Wikle (1/1)
Shawn Williams (1/1)
Sister Cities Committee (Three openings) (City residents only. The Sister Cities Committee allows for three non-City members. Those positions are not vacant for this application period.) Andrei Kiktev (1/1)*
Samantha Rose Lee (6/6)
Thomas Stelling (1/1)*

1.3 APPLICANTS LIST BY COMMISSION 3
*Currently serving on advisory body and interested in reappointment.

Water Commission – City Elector (Two openings)
Ross Albert (1/1)
Diana Alfaro (1/1)
Pete Kennedy (2/2)
Lucas Roy Lehman (2/3)
Sabrina Lopez (2/2)
James Mekis (1/1)
Garrett Roffe (1/1)
William Schultz (2/4)

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1.30 Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME* DATE
RESIDENCE ADDRESS* CITY ZIP
EMAIL* HOME # CELL #

EMPLOYER OCCUPATION
REGISTERED CITY VOTER? Yes No YEARS LIVED IN CITY LIMITS OF SANTA CRUZ EMPLOYED BY CITY OF SANTA CRUZ? Yes No PRESENTLY SERVING ON ADVISORY BODY?** Yes No PERSONAL REFERENCE or ENDORSING
COUNCILMEMBER (optional) PHONE
*required fields.

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*

Commission for the Prevention of Violence
Against Women* Transportation and Public Works Commission* Downtown Commission* Sister Cities Committee
Equal Employment Opportunity Committee Water Commission* Historic Preservation Commission* Other:

If you are applying for a specialized category, please indicate:

Advisory Body Category
* A Statement of Economic Interest must be filed after appointment by those appointed to the advisory bodies marked with an asterisk (*). The statement includes, but is not limited to, disclosure of financial, business and real property interests held by the appointee (and spouse) in the City of Santa Cruz or within 2 miles of the jurisdiction of the City of Santa Cruz. ** Council Policy 5.1 states that members shall not serve simultaneously on more than one advisory body. If you are presently serving on (or are appointed to) an advisory body, your application to serve on a second advisory body will be forwarded to the Council for consideration only if you indicate that you are willing to resign from the first advisory body. If you are appointed to serve on an advisory body, you may also be eligible to serve on another advisory body or task force if it is scheduled to sunset within 13 months.

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ PLEASE USE THE REVERSE SIDE FOR ADDITIONAL INFORMATION ɿ Everett Ó Cillín 1/11/2022
Santa Cruz 95060
n/a
Santa Cruz Museum of Art & History Exhibitions & Projects Manager 4 1/2
Marla Novo
✔
✔ ✔
1 E-MAIL FORM PRINT FORM
Everett O Cillin

1.31 Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

How did you hear about the advisory body opening?
City Website Word of mouth Display ad City Staff, Commissioner, or Councilmember Other (explain)
Please see attached resume for more information. Also of note that my legal name is still Whitney Ford-Terry, but I have sent in my application with my new chosen name which is also the name I currently go by professionally.
✔ ✔

1.32 Everett Ó Cillín

EDUCATION
Master of Arts, 2010
Museology (Museum & Non-Profit Management)
University of Washington, Seattle, WA
BA Cum Laude, 2007
Cinema Studies & Philosophy
Humboldt State University, Arcata, C
EMPLOYMENT ______________
Santa Cruz Museum of Art & History | Santa Cruz, CA
Exhibitions & Projects Manager 2017 - Present
Organize community centered exhibitions, events, festivals and related programming on site, at our satellite locations and online. Curate and facilitate eight exhibitions per year in collaboration with local and international artists, including logistical arrangements for traveling artists. Work with MAH staff, local collaborators and community facilitators to develop relevant and timely exhibition related programs for youth, families, and adults.

WTF BikExplorers (now Radical Adventure Riders) | Locations Variable Co-Founder 2017-2020
Co-founded a network and community of inclusivity for adventure cyclists from across the gender spectrum.

Cultivated an online and in person network of organizers, ride leaders, activists, thinkers, artists, and thought leaders to support a series of long distance bike tours, workshops, and special projects. Co-organized two multi-day regional summits in Montana and Oregon. Co-created the SJ Brooks Scholarship program providing gear and resources for QTBIPoC riders. Produced a six-part podcast series highlighting stories from QTBIPoC riders from around the world. Editor for Get Rad Be Radical, a publication of art, stories, and resources for adventure cyclists.

Adventure Cycling Association | Missoula, MT
Tours Specialist & Tour Leader 2015 - 2017
Responsible for coordinating, permitting, and logistical support for over 100 bicycle tours annually for The Adventure Cycling Association, a cycling Non-profit with a mission to Inspire and empower people to travel by bicycle. Developed and implemented educational partnerships and programs around diversity, equity, inclusion and access in the outdoors. Managed the development of tours and events for cyclists under 30 years of age. Facilitated and led long distance bicycle tours. Route research and location scouting.

Henry Art Gallery | Seattle, WA
Assist. Curator of Public Programs < Public Programs Manager < Comm. & Outreach Assistant 2008 - 2014 Worked with the Art and Education team to curate and facilitate public programs ranging from artist lectures and film series to symposia and offsite events. Responsible for all event logistics including artist management, facilities coordination, permitting, sourcing materials/equipment, transportation, and copyright permissions. Promotion and social media management for programs and events. Promoted to Public Programs Manager in 2010. Promoted to Curator of Public Programs in 2014.

1.33 Hedreen Gallery at the Lee Center for the Arts at Seattle University | Seattle, WA Curator 2010 - 2012
Organized exhibitions and related programming for students, staff, and faculty of Seattle University and the general public. Guest lecturer in the art department. Selection committee for The SU Artist in Residence program.

Facilitated online initiatives and social media for programs. Secured additional funding for programs and exhibitions.

MoMA: PS1 | New York, NY
Installation & Registration Intern 2009
Worked with museum staff to prep, install, and ship artwork for traveling exhibitions. Studied exhibition design.

Reviewed images and registration information for the 1969 exhibition. Support staff for public programs.

Morris Graves Museum | Eureka, CA
Collections Intern 2006- 2007
Collections care and condition reporting. Curated rotating exhibitions of work from the collection. Program support.

FELLOWSHIPS _______________
New Foundation Fellow | 2013
Awarded a curatorial research fellowship from The New Foundation Seattle to fund a nine-month bicycle tour and correspondence project visiting artist residencies, museums, galleries, experimental art spaces, makers studios, and community collectives in thirteen countries.

Wallace Foundation Fellow | 2010
Developed and implemented youth programs at the Experience Music Project (now called MoPOP) in Seattle, WA.

Provided administrative support for other museum public programs. Directed and supervised the Youth Advisory Board (YAB) and related programming, including social media management for the Soundboard, an interactive platform for young musicians. Coordinated listening sessions and selection process for the YAB to screen and select bands for Sound Off! The EMP’s annual battle of the bands.

WeGotNext Ambassador | 2020-Present
Ambassador and expedition specialist for WeGotNext, working to amplify individual stories of adventure and activism among communities that have been underrepresented in outdoor and environmental spaces.

1.34 Julia Wood
From:

Sent: Tuesday, January 11, 2022 2:51 PM
To: Julia Wood
Subject: Arts Commission Opening
Attachments: EO Arts Council Application.pdf; Ó Cillín Resume (1) (1).pdf Dear selection Committee,
I'm writing to you today to share my interest in filling one of the Santa Cruz Arts Commission openings. As curator and community organizer I've been actively involved in various Santa Cruz Arts communities since I moved here in 2017 to work at the MAH. I received my MA in Museology from the University of Washington in Seattle and come with a long history with a variety of arts organizations, museums, and public arts programs across the county. I've attached a brief resume for reference if needed, please let me know if you are still on the lookout and how I might be able to support and give back to the tremendous arts community here in Santa Cruz.

Please see my attached application and resume.

Feel free to contact me if you have any questions.

In gratitude,
Everett
--

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Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME* DATE
RESIDENCE ADDRESS* CITY ZIP
EMAIL* HOME # CELL #

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Rebecca Rockom October 14, 2020
Santa Cruz 95060
N/A
N/A Graduate Student in Urban Planning
0 ✔
1 4
3 2

E-MAIL FORM PRINT FORM
✔

1.37 Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

How did you hear about the advisory body opening?
City Website Word of mouth Display ad City Staff or Commissioner Other (explain)
I am a 2nd year Master’s candidate in Urban and Regional Planning at Portland State University (with only 6 remote credits remaining). Although my husband and I have recently relocated to Santa Cruz, we both have roots in the area. I would love the opportunity to get involved in the community and dive into understanding the city's goals, concerns & challenges.

My Urban Planning studies have been concentrated on Real Estate Development and Sustainability. I completed PSU's Real Estate Development Graduate Certificate, and as part of the curriculum, I have taken classes in Real Estate Finance, Site Planning, and Real Estate Legal Processes. Through my studies, I have become very familiar with state and city plans & zoning codes, community outreach, and planning processes.

My previous career was as Gallery Director for a well respected contemporary fine art gallery. (I received my undergraduate degree from the University of Oregon in Art History.) I spent over 15 years working in the arts prior to shifting my focus towards Urban Planning. I've spent the last several months interning with the City of Beaverton's Downtown Association. In addition, I worked as an enumerator with the 2020 Census to enhance my skills at gathering data and communicating with the general public.

Career wise, I ultimately aspire to a planning or development position that utilizes my skills in research, database development, and communication; my passion for historic preservation and adaptive reuse, as well as my special interest in creating and maintaining public space and community gathering areas. I hope to develop places that appeal to and purposely include a broad range of residents: pocket parks, greenways, plazas, libraries, recreational facilities. The idea of place making appeals to me: how we can maintain the unique character of a community within an increasingly homogenized global market.
✔

E-MAIL FORM PRINT FORM

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To whom it may concern,
My name is Bubb Rader and I’m applying to serve on the Downtown Commission. Here are some relevant reasons I feel I’m more than qualified... • Attended and received a BA from UCSC as a history student • Began working in Downtown Santa Cruz in 2006 and ran Pacific Wave as GM for 7 years until 2015
• Opened Berdels with my wife Dana Rader at 1233 Pacific Ave. In Downtown Santa Cruz in April of 2015. Berdels has doubled in size, grown a vibrant website and is alive and strong as we close 2021 and move into our 6th year of business. We will be opening our Westside location in early 2021. Through Berdels I have employed many high school and college students. We have supported local schools through donations and last year made our biggest contribution to the Santa Cruz High marching band where we purchased their 22ft travel trailer. We sponsor many young surfers as well as sponsored team riders.
• I lived in Downtown Santa Cruz from 2006 until 2009. Married Dana Rader in the backyard of our friend’s home on Bay and Laguna and then purchased our home on Westside of Santa Cruz in 2015 where we are now raising our 2 boys Leon and Lou.

Leon attends Natural Bridges pre-school and Lou lives the good life playing all day with the nanny.
• Opened Westcliff Wellness, now 3 Bros, on Fair Ave. with my wife Dana Rader and a team of 5 other founders.
• Helped my wife Dana Rader open Stripe retail in 2009 until she sold it in 2018. • Lived in Downtown Santa Cruz from 2006 until 2009
Beyond the bullet points I believe it is important I explain why I include my wife in many of my bullet points. Dana and I met while I worked Downtown at Pacific Wave and she was working Downtown at Toadal Fitness. Our first date was at Hulas on the very first night they were opened. It is easy to bullet point the combined 30 years we have professionally dedicated to Downtown Santa Cruz but it is a little harder to convey how truly connected it is to us. I understand this application is about my position on the Downtown Commission but to accurately show my connection I believe it is necessary to paint the entire picture. Downtown Santa Cruz is not just a place I have worked but it is an everyday essential fabric of my life and has been for a long time.

With the support of Council Person Renee Golder, former Mayor David Terrazas and my extensive Downtown Santa Cruz professional resume I believe I would be a strong addition to the Downtown Commission.

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Training
Understanding local preservation ordinances, how they are interpreted and applied locally vis-a-vis the U.S. Secretary of the Interior Standards and CEQA is complicated. To address the need for education and training, the State Office of Historic Preservation and non-profits (California Preseration Foundation and the National Alliance of Preservation Commissioners) offer a wide-range of training on important topics.

Among the subjects covered during my tenure include:

California and Federal Legislative and Legal Updates for Historic Preservation; Can I Do That? Applying the Secretary of the Interior’s Standards for the Treatment of Historic Properties; Interpretation and Application of Secretary of the Interior’s Standards; Preservation Advocacy & Law; Cases:

Examples of Contextual Infill; Owner Consent & Designation: Summary & Strategies; Planning & Zoning–Pt. 2: Effective Community Advocacy; Preservation Incentives & Benefits; Standards and Guideliness for Design Review; Public Outreach and Community Engagement; and, Legal Basics, including California SB9 and SB35.

Brief CV Summary:

WORK EXPERIENCE:

Began career as a professional librarian as Director of the Encyclopaedia Britannica, Editorial Research Library (Chicago) and later as Head of Reference Services, McHenry Library, UC Santa Cruz.

Subsequently worked for medical and scientific publishers (Thomson Scientific, Ovid Technologies, and Kaim Informatics) in the sales and marketing of research databases and software tools to universities, academic medical centers, hospitals, and biotechnology and pharmaceutical companies.

EDUCATION:

M.S. Library and Information Science, Dominican University, River Forest, IL.

B. A. History, University of Illinois, Urbana, IL.

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Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME* DATE
RESIDENCE ADDRESS* CITY ZIP
EMAIL* HOME # CELL #

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Rebecca Rockom October 14, 2020
Santa Cruz 95060
N/A
N/A Graduate Student in Urban Planning
0 ✔
1 4
3 2

E-MAIL FORM PRINT FORM
✔

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Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

E-MAIL FORM PRINT FORM

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'DQQHWWHH 6KRHPDNHU UHPLQGHG XV RI WKLV RSSRUWXQLW\ DW WKH *31 PHHWLQJV Personal Investment in the City Parks
In November 2011, when our small family moved to Santa Cruz, a major reason we decided to land in the Grant Park Neighborhood was the availability of the park for quality recreational, family friendly outdoor space. In the past (nearly) decade, I have spent countless hours in the Santa Cruz, Soquel, and Capitola public parks with birthday parties, friendly get-togethers, community picnics, food-truck/beer outings, live music performances, and innumerable random activities. I am personally, and happily invested in the success of the City’s parks.

Proven, Consistent Advocacy for Grant Park
In December 2018, our local park was under threat due to the opioid crisis, a lack of homeless services, and other administrative difficulties faced by the City to manage the impacts of on-theground conditions. With a handful of neighbors, we began a community advocacy group (that now numbers over 100 members) to speak up for Grant Park and the local neighborhood. After adopting the park, holding bi-weekly meetings, having clean-ups, and regular community events, we hope the next year continues to prove fruitful, safe, and fun for our neighborhood park.

Professional Training in Sustainable Urbanism
With not an architecture school in sight (nearest architecture schools are in Berkeley, SF, or San Luis Obispo), actual urban-scale design training and experience is hard to come by on the Central Coast of California. I am one of the rare folks that has committed a significant portion of their time to seriously studying successful urban design. I completed a Ph.D 2012 in Architecture, studying basic distributed resource network units called urban-architectural forms.

One of my successful case studies was the Isla Vista Recreation & Park District (ivpakrs.org) on the coast, just south of Goleta, California. I am a licensed architect and attorney, with nearly a decade of experience in planning practice. I am also an USGBC LEED Accredited Professional and have a Graduate Certificate in Sustainable Urbanism from Texas A&M University, College Station, Texas.

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Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME DATE

RESIDENCE ADDRESS CITY ZIP
EMAIL HOME # CELL #

EMPLOYER OCCUPATION
REGISTERED CITY VOTER? Yes ܆ No ܆ YEARS LIVED IN CITY LIMITS OF SANTA CRUZ EMPLOYED BY CITY OF SANTA CRUZ? Yes ܆ No ܆ PRESENTLY SERVING ON ADVISORY BODY?** Yes ܆ No ܆ PERSONAL REFERENCE (optional) PHONE

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*
Commission for the Prevention of Violence
Against Women* Transportation and Public Works Commission* Downtown Commission* Sister Cities Committee
Equal Employment Opportunity Committee Water Commission* Historic Preservation Commission* Other:

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ 3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Jorge Leonardo Cruz 9/22/2020
Santa Cruz 95062
City of Watsonville Comms. & Envr. Coord.
6 ■
Jorge Savala
#1

EMAIL FORM PRINT FORM
Signature of Applicant
Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME DATE

RESIDENCE ADDRESS CITY ZIP
EMAIL HOME # CELL #

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ 3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Jorge Leonardo Cruz 9/22/2020
Santa Cruz 95062
City of Watsonville Comms. & Envr. Coord.
6 ■
Jorge Savala
#1

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Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

How did you hear about the advisory body opening?
܆ City Website ܆ Word of mouth ܆ Display ad ܆ City Staff or Commissioner Other (explain)
I have enjoyed our local parks and also brought youth from south county to enjoy the parks through the first and only outdoor bilingual education program called Growing Up Wild / Creciendo a lo salvaje based in the corralitos mountains.

I think open public spaces are essential to community development and I would like to work with other community members to ensure that all people in Santa Cruz feel welcomed and invited to these spaces. I would also like for people to be able to recreate and appreciate the balance that the Awaswas people were able to maintain in these lands with the local habitat of their time and uncover the rich natural history that surrounds us.
■

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Previous Engagement History:
~ Served on the Boards of Santa Cruz Bird Club ( Conservation Officer), the Sierra Club Executive Committee presently Valley Women's Club Board Member (Vice-President);
~ Participated in the 'San Lorenzo River Taskforce, 'The Paddle Pilot Program Advisory Group';
~ Initiating 2016 the 'Estuary Project' w/Linda Skeff, the 'DST Stewardship Pilot Program', the 'City's Bird Safe Building Design Standards', 'Streambed Alteration Agreement' amendments for nesting and native plant protection.

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Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME* DATE
RESIDENCE ADDRESS* CITY ZIP
EMAIL* HOME # CELL #

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Rebecca Rockom October 14, 2020
Santa Cruz 95060
N/A
N/A Graduate Student in Urban Planning
0 ✔
1 4
3 2

E-MAIL FORM PRINT FORM
✔

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Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

E-MAIL FORM PRINT FORM

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Profile
Experienced project manager familiar with all aspects of the construction industry.

Deep experience in the dynamic field of energy efficiency and green building. Used to leading professional project teams to meet and exceed their sustainability goals on time and within budget.

Experience
Senior Project Manager, Bright Green Strategies; Santa Cruz, CA — 2010- Present
Drove growth of residential and energy and green certification company from 3 employees in one location to 9 in two locations. Simultaneously managed 30+ projects, over $1 mil in contracts, from single family custom homes to multifamily affordable projects to luxury condo projects. Coordinated all stages of a project:
entitlement support, design development, construction documents, permitting, plan review, job site verification/performance testing, construction, and ongoing energy use monitoring. Won 2014 LEED for Homes project of the year for 888 San Mateo.

Familiar with state and federal energy efficiency regulations and rebate programs.

Comfortable working with developers and architects, contractors and subcontractors, down to training field crews and installers. I am most proud of my LEED Platinum zero net energy farmworker housing project in Soledad, CA.

Planning Commissioner, City of Santa Cruz; Santa Cruz, CA — 2011-2019 As chair, implemented the strongest electric vehicle charging ordinance in the state for new multifamily housing. Member of the Corridor Planning subcommittee, Downtown subcommittee and others. Updated the General Plan, Climate Action Plan, Green Building Program and development projects.

Draftsman, Mark Primack, Architect — 2008-2009
Certified a 20 acre, 535,000 square foot neighborhood master plan under LEED for Neighborhood Development. Led discussions of energy efficiency trade offs, mechanical system specifics, costs, and anticipated payback periods.

Inspector, Myles F. Corcoran Construction Consulting — 2003-2008 Managed construction projects, repairs, and custom waterproofing. Quality control and estimating. Focus on mediation and settling cases before trial. Acted as an expert witness preparing reports and exhibits for both plaintiffs and defendants in legal cases.

Education
University of California, Berkeley — Bachelor of Arts in Architecture Professional Certifications
GreenPoint Rater, LEED for Homes Green Rater, LEED AP+Homes, LEED AP BD+C, HERS Rater, Energy Star Rater, Passive House Rater.

Santa Cruz, CA

PETE KENNEDY

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12 January 2020
Dear City Council:

Above is a picture of me in the lat ‘70’s, helping the members of the Redwood Nonviolence Community dismantle a military barracks at Ft. Ord. I’m on the lower left (in my dad’s arms. We used the recovered lumber to build a center for Peace and Justice here in Santa Cruz, the Resource Center for Nonviolence. Now, I am working on an affordable housing project in Ft.

Ord which will provide 66 apartments for low income people. The project is designed to be net zero energy, meaning that all the energy used by the apartments will be provided by solar panels on site. The project is all electric, so any grid electricity used will become less carbon intensive year by year, until 2050, when our state has committed to have a 100% clean grid.

These two examples bookend my life here in Santa Cruz, and provide a good example of why I am applying to serve on the Advisory bodies. On the one hand, the righteous grassroots activism that is core to this town’s identity. On the other, the high tech future that comes with building new apartments here in California and saving the world. My goal as a Commissioner would be to keep these two forces in balance, and make reasonable planning decisions to support our climate action goals while honoring both. Time is of the essence.

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I served for eight years on the Planning Commission, and am very proud of our accomplishments. This experience will serve me well if I am reappointed. We had a balanced commission, with technical experts in building across the spectrum, and we all worked together to accomplish some really good things. When I see the amount of housing we produced in those years, it makes me proud. I look forward to restoring this type of balance and productivity to the Commission.

I do have one regret. The Corridor Planning process, which I worked extensively on, was a failure. This left us without objective zoning standards, and now that SB 35 is in effect, it is really hard for me to see how defenseless this has left our community. We had draft objective standards that would have required all sorts of good things for certain projects: daycare centers, senior housing, green roofs, remarkable architecture, etc. While I don’t think it would be productive to re-open that process, I believe there is a lesson here for our community, that if we can’t work together and agree on what we want, the State will intervene, leaving everyone unhappy.

Finally, I want to clearly state that I am in favor of building all types of housing in our town. Not too much, but a lot. My son’s awesome young kindergarten teacher drives daily from Seaside.

The traffic on Hwy 1 is now as bad as LA traffic was in the 90’s. People talk about pulling up the train tracks on our rail trail (!). To be clear, it is not OK with me anymore, from a social justice perspective, to eliminate all forms of housing except for single family homes from our City.

We knew this when I was dismantling that Army barracks forty years ago. We have seen how it has gentrified our town. Now is the time to get to work on correcting it, not because the State requires it, but because it is the right thing to do.

Please don’t hesitate to reach out if you have any questions I can answer.

Best regards;
Pete Kennedy

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Please note: This application is considered a public document, and will be available for release upon request.

CITY OF SANTA CRUZ APPLICATION FOR APPOINTMENT TO ADVISORY BODIES Applications will be considered active for two years from date of submission.

NAME* DATE
RESIDENCE ADDRESS* CITY ZIP
EMAIL* HOME # CELL #

ADVISORY BODIES
If you are applying for more than one advisory body, please rank your preferences numerically with #1 as your first choice.

Arts Commission* Parks and Recreation Commission*
Board of Building Appeals* Planning Commission*

If you are applying for a specialized category, please indicate:

SIGN AND RETURN TO CITY CLERK’S DEPARTMENT
By Email [email protected]
By Mail/In Person: 809 Center Street, Room 9
Santa Cruz, CA 95060
Signature of Applicant Fax: 831-420-5031
ɿ3/($6(86(7+(5(9(56(6,'()25$'',7,21$/,1)250$7,21ɿ Rebecca Rockom October 14, 2020
Santa Cruz 95060
N/A
N/A Graduate Student in Urban Planning
0 ✔
1 4
3 2

E-MAIL FORM PRINT FORM
✔

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Please use the following space to provide any relevant qualifications or experiences you think would enhance your effectiveness on the advisory body for which you are applying. Feel free to attach additional sheets.

E-MAIL FORM PRINT FORM

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2 SKILLS
• Customer centered philosophy
• Project Management
• Public speaking
• Community Engagement
• Communication skills

ACTIVITIES
Professional Development:
• Graduate of the 2021 California Planning Association Leadership Academy (February 2021 – June 2021) - Leadership development program with industry professionals to prepare me to take on a role with more responsibility.
• Blueprint Reading Class at Cabrillo College (February 2021 – May 2021) – coursework to develop building plan review skills.
• APA Mentoring Program (November 2019 – Present) - Professional development and guidance to further career goals.
• UC Davis Extension CEQA Training (July 2019) – Coursework providing an overview of the California Environmental Quality Act processes
• Summer in The City Intern Program (June 2019) – Oversaw three high school interns and introduced them to urban planning and development processes in the City of Watsonville. • Future plans to enroll in graduate school to earn a Master of Urban and Regional Planning degree
Awards:
• Koret Scholar and Fellow, Undergraduate Research Commons (November 2017 – June 2018) – Research funding for No Place Like Home Resource Mapping Project. • Bill Friedland Award (June 2018) - Awarded annually to the student who best exemplifies the social and academic commitment embodied in Community Studies. • Student Commencement Speaker (June 2018)- Nominated by fellow classmates to give the Class of 2018 Student Commencement speech
• North Bay Business Journal 40 under 40 Young Professional to Watch (May 2016) - Received this honor as a youth board member on the Board of Directors for Social Advocates for Youth in Santa Rosa (May 2016)
• Board Member of the Year, Social Advocates for Youth (November 2015 – August 2016) - First youth board member in organization’s history to be recognized with this award.

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January 2, 2020
Diana Alfaro – Water Commission Application
Thank you for considering my application to become a member of the Water Commission. As one of the most important resources in any community, it is very important how we think about water. It is especially important to keep in mind how water impacts our residents in the City and the water department’s service area beyond. My unique experience in housing will bring a different lens to the commission. As a housing developer, I understand the governmental process, public and private financing, and I understand the importance of community engagement.

The upcoming projects that the Water Commission has planned and the path forward requires both community education and engagement. I believe that my work in affordable housing can help provide some guidance on how to communicate with low income residents. It’s important that groups within the city participate and understand any upcoming changes that will occur and how they may be impacted. It’s easy for people to critique the unknown but real conversation happens when everyone is informed.

I currently serve as one of the City of Santa Cruz representatives to the Santa Cruz County Latino Affairs Commission. Although I enjoy what we accomplished there, I would be willing to give up that post to join this commission which I believe has a lasting impact on the community that I call home. I have attached my current resume, if you would like more information about my professional experience. Please feel free to contact me if you have any questions.

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RESUME
Diana Alfaro

EXPERIENCE
2010-Present MidPen Housing Corporation, Watsonville, CA Project Manager (March 2018 – Present)
• Evaluate feasibility of development and manages all aspects of new projects, from site control, financial analysis and planning through construction and occupancy
• Prepare loan applications to public and private lending agencies • Secures permits and approvals; leads outreach and serves as project liaison. Represents MidPen at public hearings and meetings.

Associate Project Manager (July 2014 – March 2018)
• Assist with management of all aspects of predevelopment and development of new construction and rehab projects, including tasks relating to community outreach for entitlements, monthly construction draw assembly and review, and management of consultants.
• Prepare funding applications, proposals, and documents related to securing and maintaining private or public financing, as well as contracts with various consultants.

Senior Project Administrator (March 2013 – July 2014)
• Assisted with all aspects of development of new projects, from land acquisition through construction and occupancy. Prepare all funding applications, contracts and agreements pertaining to permits, contractors, and private or public financing. Take the lead on refinancing and rehabilitation of one portfolio development with oversight from a more senior member of the development team.

Project Administrator (April 2011 – March 2013)
• Assisted project managers and senior development staff in various phases of development, ranging from land acquisition to lease up.

Development Intern – California Coalition for Rural Housing Internship Program (June 2010 – April 2011)
• As a CCRH intern, I assisted the project managers in all phases of development while concurrently learning about the fundamentals of affordable housing development.
.

EDUCATION
2011 University of California – Santa Cruz, Bachelor of Arts Major: Politics/Latin American and Latino Studies

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Profile
Experienced project manager familiar with all aspects of the construction industry.

Deep experience in the dynamic field of energy efficiency and green building. Used to leading professional project teams to meet and exceed their sustainability goals on time and within budget.

Familiar with state and federal energy efficiency regulations and rebate programs.

Santa Cruz, CA

PETE KENNEDY

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12 January 2020
Dear City Council:

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I served for eight years on the Planning Commission, and am very proud of our accomplishments. This experience will serve me well if I am reappointed. We had a balanced commission, with technical experts in building across the spectrum, and we all worked together to accomplish some really good things. When I see the amount of housing we produced in those years, it makes me proud. I look forward to restoring this type of balance and productivity to the Commission.

Finally, I want to clearly state that I am in favor of building all types of housing in our town. Not too much, but a lot. My son’s awesome young kindergarten teacher drives daily from Seaside.

Please don’t hesitate to reach out if you have any questions I can answer.

Best regards;
Pete Kennedy

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Sabrina Lopez
, Santa Cruz, CA 95060

EDUCATION
2015 – 2019 B.S., Molecular, Cellular, and Developmental Biology University of California, Santa Cruz 2019 UC Center Sacramento Program University of California, Davis 2018 UCD School of Earth Sciences exchange program University College of Dublin, Ireland

EXPERIENCE
June 2020 – Current. Health Program Specialist, SANTA CRUZ COUNTY • Case manages patients and families who experience childhood lead poisoning • Leads outreach and education activities for community members • Maintains inter and intra-agency connections and collaborations • Communicates with medical personnel, public health officials, families/patients, and other collaborators • Educates community on pedestrian and cyclist safety
• Collaborates with Residential Care Facilities for COVID-19 prevention education October 2017 – August 2019. University and Student Life Guide, UNIVERSITY OF CALIFORNIA, SANTA CRUZ • Led groups of 30+ people on 90 minute campus tours 2-3 times a day • Gained extensive public speaking skills, acting as a campus representative • Developed expansive knowledge base of UCSC academics, student life, and history January 2019 – March 2019. Undergraduate Intern, CALIFORNIA ENVIRONMENTAL PROTECTION AGENCY/UC CENTER

SACRAMENTO
• Conducted personal project regarding asbestos testing at a low-income public school • Assisted CalRecycle with recycling facility compliance in West Oakland • Worked with stakeholders and Non-Profit Organizations on the Stockton Air Quality and Water Quality improvement efforts • Aided in document editing and analysis for various projects • Educated in policy courses
• Carried out individual research about methane gas and climate change policy implementation June 2018 – August 2018. Big Lift Inspiring Summers (BLIS) Learning Facilitator Intern, SAN MATEO COUNTY LIBRARIES • Facilitated a summer learning camp of rising kindergarteners focused on STEM for cognitive development • Led low-income children through hands-on educational activities • Collaborated with county faculty, educators, parents, and students for a focus on educational enrichment to prevent summer learning loss
March – June 2018. Undergraduate Research Assistant, UNIVERSITY OF CALIFORNIA, SANTA CRUZ • Assisted in Diatom research in an Earth and Marine lab at UC Santa Cruz, utilizing micro and molecular biology techniques under the supervision of principal investigator Marilou Sison-Mangus Summer 2016 – 2018. Lead Outreach Intern, SAN MATEO COUNTY LIBRARIES • Managed and supervised high school summer interns across the county library system • Helped lead trainings for new employees (ex. 3-D printing training) • Organized and facilitated community events for children, teens, and adults SKILLS
• Strong analytical and critical thinking skills
• Excellent interpersonal and communication skills
• Proactive and enthusiastic approach to work
• High attention to detail
• Works well both independently and as part of a
team
• Adaptable and flexible
• Strong time management skills

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James Mekis
, Santa Cruz, CA 95060 • •
Product and Management Leader
Technology • Production
Successful problem solver with more than twenty years of management results.

Production & Business Workflow / Technology Assessment & Integration / eCommerce Development / Cross-functional Leadership / Project Management / Innovation

PROFESSIONAL EXPERIENCE
Semi-Retired, Santa Cruz, CA 2014 to-date
Community & Industry
Continuing contributions: Santa Cruz Water Commission 2016-2019, Cal Poly advisory board, and further development of automation interoperability standards for the printing industry.

Mekis Associates, Sunnyvale & Santa Cruz, CA 2001 – 2014 Principal
Last primary client was Caslon & Company, the management company of PODi, a digital printing trade and standards organization. Responsibilities included:
• PODi Director of Technology, driving development of PPML, the XML variable data publishing language. Three releases completed, also developed testing tools and a certification program now used by HP, Canon, Xerox, and more. • Develop unique tools, training materials & website for service providers, assisting them to better position their products and successfully grow sales. • Speaking to groups internationally on the power of relevant marketing campaigns.

Independent consultant. Projects for manufacturers included:
• Extended contract as Product Manager and Industry Expert for the creation of a webbased print procurement and JDF creation product developed by Heidelberg, the world's largest manufacturer of printing equipment.
• Developed new distance-learning products and partnerships for I.O. Technologies • Consultant for Hewlett-Packard to assist commercial printers in developing digital color workflow and business plan.
• Consultant for EFI on product positioning of Fiery embedded servers Also consulted for commercial printers on digital printing/variable data feasibility, and was speaker for events on industry trend topics.

EFI (Electronics for Imaging), Fremont, CA 2004 – 2005
Sr. Manager, Product Strategy & Marketing
Created vision and direction, re-focusing a $40M+ Fiery embedded color market segment:
• Developed new market requirements and guidance.
• Drove development of user-friendly tools and workflow functionality to address this Multi-Function Printer (MFP) segment for power-user customers. • Segment market requirements included a new drivers, web-browser interface, authentication and security features that were completed in less than half the anticipated time with a highly focused hands-on small-team approach.

Impresse Corp., Sunnyvale, CA 1999 – 2001
Director, Commercial Print Solutions

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James Mekis, continued

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Guided Impresse’s integration and standards functionality in this technical marketing role, creating partnerships and education efforts around the benefits which collaboration tools and workflow automation bring to the broader printing industry. This included:
• Subject matter expert; providing industry specific knowledge and user requirements to guide product development.
• Requested speaker at printing industry events on the topics of print eProcurement, workflow automation, and emerging automation standards, such as JDF. • Originated the Impresse/Cisco business development partnership. • PrintTalk creation. While employed by Impresse, Co-founded and managed development of PrintTalk, an XML messaging standard to automate communication between the business systems used by print buyers and those used by their printers. PrintTalk is now tightly integrated within the widely supported JDF (Job Definition Format) industry standard.

GEORGE Lithograph, Brisbane, CA 1987 – 1999
Director, Technology Development (and co-owner)
In 1989, George Lithograph had no digital production capabilities. By 1999, George was widely considered an innovative technology leader. The company grew sales from $11 million in 1988 to $60+ million in 1999, placing it within the printing industry's top 1% in annual sales. My technology restructuring efforts contributed to the outstanding valuation received when we sold the company in 1998.

Created and operated George’s strategic workflow and integration program. This multimillion dollar program identified & developed technology "edges" that enabled George to expand in its high-tech marketplace. I created technology strategy, implementation and infrastructure; negotiated capital equipment purchases, managed integration and training.

Registered the Internet domain name George.com in 1992 and fired-up servers for email, FTP and Web to accelerate business relationships, years before competitors.

Speaker on workflow innovation for Viewpoint, Digital Smart Factory, Seybold & Xplor conferences.

PROFESSIONAL & EDUCATION
Advisory Board, Graphic Communications Department, California Polytechnic State University, San Luis Obispo, CA 2003 to-date. http://www.grc.calpoly.edu/industry/graphiccommunication-department-advisory-board Advisory Board, CIP4 (The International Cooperation for the Integration of Processes in Prepress, Press and Postpress), based in Zurich, Switzerland 2002-2004, 2006-2008, and 2010-2012. www.cip4.org/
Co-Chair, JDF Product Description workgroup, within CIP4, 2001 to-date.

Cal Poly, California Polytechnic State University at San Luis Obispo BSc Bachelor of Science degree in Graphic Communications Technology and Management, 1972

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Santa Cruz City CouncilJanuary 18, 2022

Santa Cruz City Council
January 18, 2022