A FAVOR:
NOES:
AUSENTES:
DESCALIFICADO:
APROBADO: ______________________________
Sonja Brunner, Alcaldesa
ATESTIGUA: _________________________________
Bonnie Bush, administradora de la oficina municipal
32.47 APROBADO PARA SU APROBACIÓN DEFINITIVA este __________ día de _______________ 2022, por la siguiente votación:
A FAVOR:
NOES:
AUSENTES:
DESCALIFICADO:
APROBADO: ______________________________
Sonja Brunner, Alcaldesa
ATESTIGUA: _________________________________
Bonnie Bush, administradora de la oficina municipal
Esto es para certificar que el documento
anterior es el original
de la Ordenanza No. 2022-xx y
que ha sido publicado o anunciado de
acuerdo con la Carta de la Ciudad de Santa Cruz.
_______________________________
Bonnie Bush, administradora de la oficina municipal
32.48 RESOLUTION NO. NSRESOLUTION OF THE CITY COUNCIL OF THE CITY OF SANTA CRUZ APPROVING A
NEW FEE TO PROCESS SIDWALK VENDING PERMIT APPLICATIONS AND
INCORPORATING THE NEW FEE ON THE CITY UNIFIED MASTER FEE SCHEDULE
FOR PLANNING
WHEREAS on March 22, 2022 the City Council introduced for publication a Sidewalk Vending Ordinance that includes a new Sidewalk Vending Permit; and WHEREAS on March 22, 2022, staff presented an item to the City Council explaining the need to establish a processing fee for the new sidewalk vending permit to facilitate cost recovery; and
WHEREAS the Council’s March 22, 2022 consideration of the new processing fee for Sidewalk Vending was duly noticed.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Santa Cruz that the City Council hereby approves the proposed fee of $30 for processing Sidewalk Vendor Permit, adding that fee to the Unified Master Fee Schedule (UMFS) and increased by Consumer Price Index (CPI) in January of each year as with all fees listed on the UMFS.
PASSED AND ADOPTED this 22nd day of March, 2022, by the following vote:
AYES:
NOES:
ABSENT:
DISQUALIFIED:
APPROVED: __________________________
Mayor
ATTEST: __________________________
City Clerk Administrator
32.49 City of Santa Cruz
BUDGET ADJUSTMENT REQUEST
3XUSRVH
ACCOUNT REVENUE EDEN ACCOUNT TITLE
TOTALREVENUE
ACCOUNT EXPENDITURE EDENACCOUNT TITLE
TOTAL EXPENDITURE
NET: $
REQUESTED BY
DEPARTMENT HEAD
APPROVAL
BUDGET/ACCOUNTING
5(9,(:('
FINANCE DIRECTOR
APPROVAL
CITYMANAGER
APPROVAL
&0)18VH2QO\
5HVR
%$5HI
352-(&7
352-(&7
$02817
$02817
)LVFDO<HDU
'DWH
&RXQFLO$SSURYDO
$GPLQLVWUDWLYH$SSURYDO
Clear Form
2022
03/15/2022
Allocation of funding to support sidewalk vending program (activity 2305; or other activity as assigned by Finance).
0 101-50-75-2305-51122 Contract Code Compliance Support (3X3 months 140,800 101-50-75-2305-52199 Contract Security Support (2X3 months) 31,910 101-50-75-2305-54990 Miscellaneous Services and Supplies 100 101-50-75-2305-53105 Small Tools and Equipment 7,300
101-50-75-2305-53122 Software Licenses 25,000
205,110
-205,110
J. Elizabeth
Smith
Digitally signed by J. Elizabeth
Smith
DN: cn=J. Elizabeth Smith, o=City
of Santa Cruz, ou=City Manager's
Office,
[email protected]
m, c=US
Date: 2022.03.16 09:38:05 -07'00'
Lee
Butler
Digitally signed by Lee Butler
DN: cn=Lee Butler, o=City of Santa
Cruz, ou=Planning & Community
Development,
[email protected],
c=US
Date: 2022.03.16 12:23:27 -07'00'
Tracy
Cole
Digitally signed by Tracy Cole
DN: cn=Tracy Cole, o=City of Santa
Cruz, ou=Finance Department,
[email protected],
c=US
Date: 2022.03.16 14:35:33 -07'00'
Bobby
Magee
Digitally signed by Bobby Magee
DN: cn=Bobby Magee, o=City of
Santa Cruz, ou=Finance,
[email protected]
m, c=US
Date: 2022.03.16 16:21:36 -07'00'
32.50 FEE ANALYSIS
Sidewalk Vendor Permit
Proposed Fee Cost
City Council Review: March 8, 2022
Administrative Assistant II
AAII Hours
Spent Card Cost Lanyard Cost
HIDFARGO INK1000
INKJET CARD PRINTER Ink Total
Expected
Cost/Proposed
Permit Price
Hourly Rate - Top Step (includes
Benefits at estimated 58% of salary) 0.5 1200 211
$44.59 $ 22.30 $ 1.00 $ 3.00 $ 3.00 $ 1.41 $ 30.70 $30
*Note: Hourly rate effective as of 12/25/2021.
Printer charge based
.25% printer cost and
allows replacement every
3 years assuming 150
vendors annually.
*Per product description,
warranty ends at 3 years
Annual
Vendors Cost/Vendor
Expected Revenues 150 $ 30 $ 4,500
Ink Cost based on a
minimum of 150 vendors
annually
Product Description
estimated printer ink will
last 250-1300 id cards
depending on use. Given
draft color scheme of IDs,
estimated that an ink
cartridge set will last for
500 cards annually
32.51 January 3, 2022
Sara De Leon
City of Santa Cruz
Planning and Community Development
Principal Management Analyst
(831) 420-5245
[email protected]
Hello Sara,
I have created the following quotations for the City of Santa Cruze based upon our discussions last week. The quotes includes AIMS Code Enforcement Module, and 2 Mobile Ticketer Apps for enforcement. The Mobile Ticketer App is an Android application. Any Android 5.0 or later device is capable of operating the app. A Zebra ZQ310 Bluetooth thermal printer will be delivered with each Mobile Ticketer app. The City currently has a 8 user AIMS License. This allows up to 8 back office users to be logged into AIMS at the same time. I have added one-user license to option 1 and 2 but that might not be required if the current 8 user license is more than is needed.
• Option1 adds the Codes Enforcement Module to the existing license with 1 additional user license and 2 Mobile Ticketer apps for Codes Enforcement.
• Option 2 includes everything in Option 1 but with the addition of Agency. Agency allows us to keep parking citations and enforcement citations separate within the AIMS database. Both option 1 and 2 can limit which officers have access to parking citations and codes enforcement/admin cites with or without Agency.
• Option 3 is a completely separate system offered in a hosted SaaS arrangement.
Please contact me at 800-886-6316 or [email protected] with any questions.
Sincerely,
Chris Genung
EDC Corporation
32.52 January 3, 2022
Option 1: Code Enforcement Add-on to Existing AIMS License Quotation
Qty Description Unit Extended
1 AIMS Code Enforcement Module $15,000.00 $15,000.00
1 Additional AIMS User License $10,000.00 $10,000.00
2 AIMS Mobile Ticketer App w/ZQ310 printer ensembles $3,000.00 $6,000.00 1 Setup & Training $2,000.00 $2,000.00
Total Purchase $33,000.00
Additional Annual Support
Qty Description Unit Extended
1 AIMS Code Enforcement Module $3,000.00 $3,000.00
1 AIMS User License $2,000.00 $2,000.00
2 AIMS Mobile Ticketer App w/ZQ310 printer ensembles $850.00 $1,700.00 Total Annual Support $6,700.00
Option 2: Code Enforcement Add-on to Existing AIMS License with Agency Quotation
Qty Description Unit Extended
1 AIMS Code Enforcement Module $15,000.00 $15,000.00
1 Additional AIMS User License $10,000.00 $10,000.00
1 Agency $5,000.00 $5,000.00
2 AIMS Mobile Ticketer App w/ZQ310 printer ensembles $3,000.00 $6,000.00 1 Setup & Training $2,000.00 $2,000.00
Total Purchase $38,000.00
Additional Annual Support
Qty Description Unit Extended
1 AIMS Code Enforcement Module $3,000.00 $3,000.00
1 AIMS User License $2,000.00 $2,000.00
1 Agency $5,000.00 $5,000.00
2 AIMS Mobile Ticketer App w/ZQ310 printer ensembles $850.00 $1,700.00 Total Annual Support $11,700.00
32.53 Option 3: Hosted SaaS AIMS Codes Enforcement (Stand alone from City License) Quotation – SaaS Detail
Qty Description
3 AIMS Parking Management Software User License1
2 AIMS Mobile Enforcement App ZQ510 Ensemble2
1 System Configuration3
3 Training4
1 Annual Hosting
1 Annual Support
SaaS Option
SaaS Description Annual Fee
Three-year contract pricing for the above quoted system with one-year renewal options.
Inclusive of hosted EC2 Amazon environment and software support. Renewal terms not to exceed CPI increases over previous year SaaS fee beginning year 4. $22,321.00
Additional Products to Consider
Modules (cost added to annual SaaS)
AIMS Web+ Module5 $8,571.00
AIMS LPR Module $13,943.00
AMP Park pay-by-phone app6 $500.00
Special Events $6,857.00
Boot & Tow $1,714.00
Carpool $3,429.00
Services
Bill Print & Mailing7 $0.40 - $0.60 plus postage/each
Out of State Registered Owner Lookup8 $1.25/each
Permit Fulfillment Service Variable
Integrated Card Present P2PE Credit Card Devices9 $360/each Text Notifications $0.025/text
Pricing listed in $USD (U.S. Dollars) | Pricing valid for 90 days 1 Includes 3 Concurrent User License for AIMS Codes Enforcement Module. Three user minimum 2 AIMS Mobile Enforcement App. Client is responsible to provide the required Android device obtained from the carrier of choice with a data plan. Zebra ZQ511 or ZQ310 printer supplied by EDC Corporation. 3 Implementation fee includes: Installation of AIMS, configure hosted server to recognize AIMS and Genetec Security Center if applicable. Payment gateway setup and configuration. 4 On-site training is for one (1) EDC trainer on-site per day. 5 AIMS Web+ Module: Online customer self-service kiosk for ticket payments, appeals and permit purchasing. Customer account management and online adjudication included. Integration with existing merchant gateway included. Payment gateway transactions cost $0.10 if Bluefin or Trust Commerce Tokinization is required. 6 $0.20 per transaction
7 Standard letter size with return payment envelope. NCOA address updates cost $0.35 each. $500 setup and annual maintenance fee applies.
8 Returned registered owners billed monthly. CT plate charged $1.50 each. $500 setup and annual maintenance fee applies.
9 $20/device/month. $0.10/Transaction
32.54 CITY OF SANTA CRUZ
Parks & Recreation Department
323 Church Street
Santa Cruz, California 95060
PARKS & RECREATION COMMISSION
Special Meeting
ACTION AGENDA
February 28, 2022
4:00 PM GENERAL BUSINESS AND MATTERS OF PUBLIC INTEREST, COUNCIL CHAMBERS – ZOOM: HTTPS://ZOOM.US/J/93143409514
Parks & Recreation Commission
Call to Order – 4:03 PM
Roll Call - Commissioners: Gillian Greensite, Hollie Locatelli, Jane Mio, Jacob Pollock, Dawn Schott-Norris; and Chair JM Brown.
Absent: Vice Chair Kristina Glavis
Staff: Tony Elliot, Sara De Leon, Cassie Bronson, and Tremain Hedden-Jones.
Statements of Disqualification – There were no statements of disqualification by commissioners.
Oral Communications – None.
Approval of Minutes – Prior meeting minutes will be approved at the next regular meeting of the Parks & Recreation Commission.
32.55 February 28, 2022 Parks and Recreation Commission ACTION AGENDA General Business
1. Sidewalk Vending (PL)
Motion carried to:
Recommend that the City Council approve the ordinance regarding sidewalk vending, with the following amendments:
Prohibit vending in parks that are located within residential areas, heavily trafficked areas such as the West Cliff pedestrian path or San Lorenzo Riverwalk, and open spaces; Council consider SB 946’s potential negative impacts to low-income workers and immigrant workers in restaurants; consider limiting the number of permits issued; and that Council consider funding for code enforcement be critical to avoid negative impacts of unrestricted vending. Prohibit vending in, such as the Pogonip, San Lorenzo [Santa Cruz] Riverwalk, and West Cliff Drive.
Request that Council consider Health in all Policies when deliberating on the sidewalk vending ordinance.
ACTION: The motion was carried by the following vote:
AYES: Greensite, Locatelli, Mio, Pollock and Schott-Norris; and Chair Brown.
NOES: None.
ABSENT: Glavis.
ABSTAIN: None.
Adjournment – 5:56 PM
32.56 Estimated Sidewalk Vending Program Budget
FY 2022 | April-June 2022
Expenditure Amount
Contract Code Compliance Support (3 officers) $140,800
Contract Security Support (2 officers) $31,910
Software Licenses (3-year contract) $25,000
Small Tools and Equipment $7,300
Miscellaneous Services and Supplies $100
Subtotal $205,110
FY 2023
Expenditure Amount
Senior Code Compliance Specialist $165,000
Contract Code Compliance Support (2 officers, 6 months) $140,800 Contract Security Support (2 officers, 6 months) $63,820 Miscellaneous Services and Supplies $500
Subtotal $370,120
FY 2022 and 2023 Total $575,230
32.57 1
Rosemary Balsley
From: Matt Twisselman <[email protected]>
Sent: Monday, March 21, 2022 3:29 PM
To: City Council
Subject: Sidewalk Vending Ordinance
Greetings:
Please consider passing the proposed Sidewalk Vending Ordinance. The vendors in the beach area are out of control. The food vendors are often not following the environment laws that ensure the food is safe. The density of all the vendors along the sidewalk also seems unsafe. Often the bike lane is impacted as equipment and goods are loaded onto the sidewalk. I'm afraid that someone could be seriously injured in this situation.
This out of control vending situation is not sustainable. Please pass this proposed Ordinance.
Thank you,
Matt Twisselman
--
Matt Twisselman
Twisselman Enterprises
400 Beach Street
Santa Cruz, CA 95060
mobile: 831-419-7333
32.58 1
Rosemary Balsley
From: Darren Pound <[email protected]>
Sent: Monday, March 21, 2022 3:50 PM
To: City Council
Subject: Support of the new Vending Ordinance
Dear City Council Members,
Spring Break is here and its good to see the hotels at capacity and day trippers spending money in the community. I ask that you vote yes and support the changes to the current ordinance. Our guest / visitor experience is so important and cannot be tarnished with the unregulated vendors behaviors. Last year we had numerous guest comments / complaints about how “unsafe” they felt trying to walk from the hotel and access the Boardwalk with the aggressive behaviors and violence witnessed. Our business is strictly monitored by the county health department to ensure safety of our guests and dining patrons, and it is unacceptable that these street vendors are serving food and drink that can get consumers very sick.
Also, to take into consideration is the food waste, trash, and human waste that is dumped into the storm drains and into the ocean. We have made some many positive changes to get off the beach bummers list and promote our beach cleanups it would be horrible to take a step back.
Of course, this will not end state regulations on street vending in Santa Cruz but put in some boundaries to protect our community and visitors alike.
Thank you for your consideration
Darren
DARREN POUND
VP & General Manager
[email protected]
P: 831‐460‐5000
175 West Cliff Drive | Santa Cruz, CA 95060
dreaminnsc.com
32.59 1
Rosemary Balsley
From: Philip Mekis <[email protected]>
Sent: Monday, March 21, 2022 3:51 PM
To: City Council
Subject: Support the Street Vending Ordinance
Good afternoon,
I would like to write to support the street vending ordinance. I am someone who works in the Beach Area as well as supervise staff in the Beach Area.
I have seen our sales drop in the specific item categories that we sell in our locations that are also sold by the vendors, this results in a loss of countless sales which allow our company to hire and support local people willing to work and in addition detracts from revenues that the city would receive due to sales tax dollars.
There have been multiple times when my coworkers have felt intimidated to ask a vendor to move a few feet from our entry doors or have watched as the vendors make traffic enforcement difficult for the traffic service workers by intimidating the workers or not paying for meters until traffic enforcement arrives. As my fellow staff park in metered spots and we also use specific use permits from the city it has become frustrating for a number of our staff members as they have found an even greater reduction in parking availability as vendors stay in parking stalls for durations of more than 24 hours at a time.
Consistently vendors are seen, and have been photographed, parking in the bike lane as they unload their wares or just double park and block the street. In both these situations safety concerns arise as space is minimal for vehicle, pedestrian and bicycle traffic on Beach St. Due to vendors taking up large amounts of space on the sidewalk and due to the high volume of guests in the beach area pedestrians often must step into the bike line which again poses a safety risk in a corridor where the bike lane is heavily used. I personally have witnessed many near misses and a couple accidents relative to cyclists and pedestrians being squeezed by a lack of sidewalk space and often times a lack of bike lane due to illegal vendor parking.
I have witnessed 3 fights first hand between vendors with injuries ranging from facial lacerations requiring stitches to actual stabbings. The result of this is a feeling that the beach area may not be a safe place to come relax, enjoy and take in the natural beauty that the coast and beaches have to offer. Additionally emergency services are called using valuable public resources that could be put to use to better our beautiful town rather than respond to vendors violating laws and fighting that are not from the area not supporting the local economy personally or from a tax standpoint; instead they are a blight and cost our amazing first‐responders time and energy and thus sucking away funds that an already strapped city budget could use to support those in the community that are contributing to our town.
Vendors defecate, urinate, dump food waste and trash in our gutters, planters and storm drains. This again requires a response from our city staff and publicly funded groups to clean up and pay to dispose of waste from a group of individuals that are not positively impacting our community nor from our community. This waste then flows directly into the bay, carried by wind and water further impacting and endangering the Monterey Bay. In addition to this the preparation and storage of food without the ability to safely prepare and store and sell food is often appalling. Food is often left in the sun, raw meat often sitting in the sun for long a duration of time until it is cooked and then again sits for hours. Fruit has been seen being prepared and then stored uncovered under vehicles and those preparing the food relieving themselves, touching trash cans, cars
32.60 2
and other items and then going right back to handling food without even a way to wash and sanitize nor an interest. It would be unrealistic to think that multiple people have become ill due to the result of this unsafe food handling.
There are ways to have vendors that support our community, that are local, that have a positive impact on our economy and that embody what Santa Cruz is. Unfortunately these local vendors that in my eye deserve to vend are run out and intimidated by those vendors that I have described above. Please take care of our community, our resources and our local populations of people, plants, animals and environments that these vendors are negatively impacting. Please support he ordinance and effectively enforce it.
Very much appreciated,
Philip
32.61 Sidewalk Vending
Ordinance
City Council Presentation | March 22, 2022
32.62 Background
32.63 SB 946
Economic competition
Perceived community animus
Complete vending prohibitions
Regulate vending based on objective
public health, safety, and welfare
concerns
32.64 Under SB 946 Cities Can
• Limit hours of operation
• Prohibit stationary vending in residential areas
• Prohibit vending near farmers’ markets
• Require sanitary conditions
• Require vendors to comply with ADA
• Require a permit or license
• Request certain information about the business’
operations
32.65 Under SB 946 Cities Can’t
Except to protect health, safety or welfare:
• Require operation in a specific area
• Require vendors to ask permission from anyone
besides the government
• Prohibit vendors in public parks
• Restrict the number of vendors
32.66 Historic Sidewalk
Vending In Santa Cruz
• Pacific Avenue
• Permitted Spaces
• First-come, first served
• 4-hour limit
• Beach Street
• 2019 and 2021 pilots
• Permitted spaces
• 2019 Beach Street – first come, first
served
• 2021 Ideal deck - assigned
32.67 Beach
Street
Summer
2021
32.68 Programming
• Permit program developed to support
6 vendors
• Conglomerates of vendors ignored
regulations
• Code Compliance worked to educate
and inform
• Increased trash collection on and
around the Beach and Beach Street
• Significant enforcement efforts
focused on health, safety and welfare
beginning in July
32.69 Impacts
• Aggressive and violent behavior
• Dangerous road conditions
between cyclists, pedestrians,
cars and the train
• Excessive trash on the beach, in
the National Marine Sanctuary
• Vendor camping and goods
stored on beaches overnight
32.70 Police
• Nightly patrol checks on the beach
and on Beach Street
• CSOs present all day, everyday
• Two officers on overtime every
weekend
• Connecting and working directly
with County Environmental Health
• Coordination with Parking
Enforcement
• 211 calls for service
32.71 County
Environmental
Health
• Removed unpermitted/ unsafe
food vendors
• Maintained a approx. 12-hour
daily presence July 6- August 16
• Scaled back to 7 hours on
weekdays, 12 hours on weekends
• 17 carts impounded
• Approx. $350,000 in personnel
expenses
32.72 Ordinance Basics
32.73 • Stationary: vends from a fixed location
• Roaming: moves from place to place and stops only to
complete a transaction
Sidewalk Vending Types
32.74 • Pack your trash
• Ensure access by not blocking flow of traffic (i.e. pedestrians, bikes,cars)
• Ensure access to points of interest ( i.e. beach, stairs, bike racks, restrooms, and more)
• No unattended/ left behind items
• Proper disposal of oil, fats, and grease
• Environmentally-friendly packaging products
• Environmentally-friendly merchandise
Good Neighbor Rules
32.75 Citywide Permit Requirements
• All vendors would require a Sidewalk Vending
Permit (5.82.040)
• All vendors who wish to operate in parks and
beaches would require an additional Parks
Permit (5.82.090)
32.76 Stationary Vending
Prohibited Year-Round
• Pacific Avenue outside City demarcated vending and display zones • In any City Park or beach with an exclusive concessions agreement • Within 500 feet of a permitted certified farmer’s market, a swap meet, or an area designated for a temporary special permit during operating hours
• Areas that are zoned exclusively residential, including within residentially zoned parks
• Within the City’s open space, natural, and scenic areas, which includes Arana Gulch, Pogonip, Moore Creek, the San Lorenzo Riverwalk, and the West Cliff Drive pedestrian / bike path. • Reference: 5.82.080(a)
32.77 Stationary and Roaming
Prohibited Year-Round
• On vehicle and pedestrian thoroughfares of the Municipal Wharf • That portion of Main Beach over which the city has an easement for recreation and beach purposes only pursuant to a 1933 superior court judgment
• On the Beach Street Promenade Deck
• On a bike path, a street (including within on-street parking spaces), within a driveway, or in a public parking lot.
• Reference: 5.82.080(b)
32.78 Stationary and Roaming
Prohibited Year-Round
• On vehicle and pedestrian thoroughfares of the Municipal Wharf • That portion of Main Beach over which the city has an easement for recreation and beach purposes only pursuant to a 1933 superior court judgment
• On the Beach Street Promenade Deck
• On a bike path, a street (including within on-street parking spaces), within a driveway, or in a public parking lot.
• Reference: 5.82.080(b)
32.79 Beach Street sidewalks and
streets between Municipal
Wharf and Third Street
Stationary and Roaming
Prohibited April – October
32.80 Citations*
* May request an ability-to-pay determination
With A Permit
• $100 for first violation
• $200 for second violation
within 1 year of first
violation
• $500 each additional
violation within 1 year of
first violation
No Permit
• $250 for first violation
• $500 for second violation
within 1 year of first
violation.
• $1,000 each additional
violation within 1 year of
first violation
• Proof of a valid sidewalk
vending permit reduces fees
32.81 Failure To Comply
Citations
• Subsequent administrative citations
may be issued on the same day after
one hour
Impoundment
• Refusal or fail to provide permit or
identification
• Refusal remove vending display
device, food or merchandise
32.82 Staff-Requested Clarification
Section 5.82.090(a): “An additional parks vending
permit is required for sidewalk vendors who wish to
operate in a City park, beach, or other facility within the jurisdiction of the parks and recreation
department, including that portion of the Beach Street
sidewalk operated by the parks and recreation
department, between the Municipal Wharf and Third
St. No person may vend in a City park, City beach, or
facility within the jurisdiction of the parks and
recreation department without first obtaining a parks
vending permit.”
32.83 Implementation
32.84 Addressing Risks
• Public health
• Public safety
• Vulnerable natural environments
• Fiscal resources
• Adequate services to diverse populations
32.85 Stakeholder Engagement
• Sidewalk vendors
• Beach and Downtown businesses
• Community-based organizations
• State and County elected officials
• City employees
• City of Santa Monica
32.86 Vendor impacts
Trash/ environment
Aggressive behavior
Turf wars
Congestion
Monopolizing public
spaces for commerce
Stakeholder Concerns
Compliance
Complex, inefficient permit
process
Complex rules
Inaccessible rules
Spanish translation
Safety
Emergency access
Traffic safety
Food permits
Foodborne illness
Equity for businesses
Tax collection
Environmental-friendly
packaging and materials
Counterfeit goods
Vendors in residential areas
32.87 Improving customer service
One-stop application for all sidewalk
permit needs
Accessible understandable
regulations
32.88 Permits
Sidewalk Vending Permit
• $30 permit fee
• Valid for 12 months
• Describes time, place and
manner of intended vending
Additional Required Permits
Parks permit | For vending in City parks or beaches
Food permit | County Environmental Health and any
applicable discharge permits
Business License | Selling more than 6 days annually
CA Seller’s Permit | More than 3 transactions annually 32.89 Outreach
• Public and vendor education before adoption
Visible System
• Worn permit IDs for easier
compliance monitoring
Bilingual Communications
• Easy-to-read, easy-to-find information
• Citation issuance and tracking
Proactive And Visible
Compliance Efforts
32.90 Education & Outreach
• Code Compliance
• Weekends on Pacific Ave. and Beach St.
• Bilingual program materials
• Outbound vendor communications
• Email, web, text message
• Signage
32.91 Collaborative Enforcement Approach
• SCPD | Police Officers and Community
Service Officers
• Planning & Community Development
Department | Code Compliance
Specialists
• County of Santa Cruz Environmental
Health
32.92 Shifting Behaviors
• Pacific Avenue display zones
• Beach Street and Beach Street
Promenade prohibition
• Permits required on Beaches
• Vendor permit acquisition
• Vendor permit verification
32.93 Pacific Avenue
32.94 Beach
Street
32.95 Beach Street Alternative
• Limited vending – 3-5 spaces
along the widest sidewalk
• Smaller footprint – assigned,
marked spaces
• Artisan focus – limited
environmental welfare concerns
and turf wars
• Protecting health, safety and
welfare control less certain
• No implementation without
additional staffing
32.96 Legislative Advocacy | SB 1290
● Worked with Santa Monica to influence
language for bill in progress
●Added stronger environmental protections
○ Improper discharge of fats, oils, and grease
○ Pollution of protected habitat
○ Fire or environmental hazard
○ Air quality
○ Safety Hazards
● Allowing impoundment for refusal to show ID
32.97 Proposed
Budget
32.98 Recommended Actions
32.99 Recommendations
1. Introduce for publication an ordinance repealing Santa Cruz Municipal Code (“SCMC”) Chapter 5.81 (“Vending and Display Devices on City Property”) and adding SCMC Chapter 5.82 (“Sidewalk Vending”).
2. Adopt a resolution creating a new sidewalk vending permit fee required upon issuance of a sidewalk vending permit.
32.100
Recommendations
3. Adopt a resolution to amend the FY 2022 budget to
appropriate funds and authorize the City Manager or their designee to complete necessary actions for the resources requested per costs associated with an e-citation platform and devices, permit materials, contract Code Compliance and security staff, and other expenditures.
4. Direct staff to return to Council with FY 2023 requests, as part of the regular budget and personnel complement change process, to support operational needs for one Senior Code Compliance Specialist, contract Code Compliance staff, contract security staff, and other expenditures.
32.101