Santa Cruz City Council
June 14, 2022

2/15/2022
Executive Summary
As part of the Santa Cruz Downtown Plan Expansion Project, the City of Santa Cruz and their consultant, Kimley-Horn & Associates, conducted a community outreach effort as part of the Project Discovery phase of the project. This effort included an on-line Community workshop held on November 13, 2021, a web-based community engagement site that included a comment map and “Ideas Wall” using Social Pinpoint, and a community survey (prepared in English and Spanish).

Key findings from this community outreach effort include the following:

Downtown (General)
J Most responders visit the downtown daily or once or twice a week, largely for dining and entertainment, shopping, and special events.

J Overall, responders are less than satisfied with the downtown. Common issues include the general appearance (especially cleanliness), the homeless population and associated safety concerns, lack of housing options, traffic and parking, and vacant storefronts.

Favorable elements include the diversity of commercial business (e.g. restaurants, entertainment, and shops), walkability, and bikeability.

J Responders would like to see more commercial uses (retail, market and affordable housing, dining, and civic and public spaces.

Kaiser Permanente Arena
J Before COVID, responders have been to the arena at least five times a year and many more than 11 times a year, primarily to attend Warrior games.

J A majority of the responders arrive by car, parking in a public surface parking lot or on public streets.

J A significant number of responders go to a bar or restaurant before or after an event.

30.78 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
South of Laurel (Project Study Area)
J A significant majority of those responding strongly support redevelopment of the Study Area including the construction of a permanent arena for the Santa Cruz Warriors and associated community events.

J There is a strong support for mixed-use (especially retail and restaurant) and more housing (market rate and affordable). Generally, these respondents did not support more office uses.

J Creating a stronger connection to the existing downtown and beach area.

J Improvement to the streetscape and providing civic/public spaces.

J Building heights and density are not a significant concern. Rather quality architecture and pedestrian spaces (e.g. sidewalks and pathways, civic gathering spaces, etc.).

30.79 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Community Survey Results
Demographic Questions
Question 1: What is your gender? (n=88)

30.80 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 2: What is your age? (n=86)

30.81 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 4: What is the 5-digit zip code where you live? (n=85) Question 5: What best describes the building you live in? (n=87)

30.82 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 6: How many years have you lived in Santa Cruz? (n=87) Question 7: What is your household ownership status? (n=87)

30.83 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 8: How many people live in your household? (n=87)

30.84 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Downtown - General
Question 10: How often do you visit downtown Santa Cruz? (n=87) Question 11: What are some of the more common reasons you come to downtown Santa Cruz? Check all that apply. (n=87)

30.85 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 12: Please indicate your overall level of satisfaction with downtown Santa Cruz. (1 = Very Dissatisfied, 5= Highly Satisfied) (n=74)
Question 13:Please share your general comments. (n=47)
Land Use (Housing / Retail / Entertainment / Civic)
J I used to like the downtown but there are fewer interesting places, even before Covid. It really is NOT "diverse." Poor quality goods (yet over-priced). Some ok eateries; could have more variety. Best places: Bookshop SC, Kuumbwa Jazz Center, DelMar. Street surfaces are filthy. Infill projects will contribute to a sense of crowding, not a false induced "vibrancy." Lot 4 mixed use project will be a disaster. Irrevocable loss of that area for a public open space. Need better planning process. City just does what it wants to. Finding parking is never a problem for me. Never.

J Too many chain stores going in. Love the block that’s closed to traffic, would love to see the whole strip closed to traffic.

J I love our downtown. There are certainly challenges but it's a very special place. In particular the overwhelming number of locally owned businesses distinguishes our downtown from everywhere else.

30.86 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J We love the diversity of shops, restaurants, movie theatres, sporting, and cultural venues so close to each other that you can walk to any point of interest. We love that restaurants 'spill' onto the sidewalk for 'al fresco' dining.

J Have an area like Murphy Street in Sunnyvale.

J "Downtown Santa Cruz is slowly decaying. Parking has improved, but offerings downtown are skewing more and more to expensive specialty businesses. Those business generally cannot be counted on to survive or serve as anchors to a business community.

J We like to eat down town but don't shop downtown. Parking is a nightmare. We LOVE going to the Warrior games and eat downtown before a game.

J Building along the levy to incorporate the space as well as building more vertical would be ideal. Eat/work/play all in the same area.

J The outdoor dining and closed-to-traffic block of Pacific that have come about because of the pandemic have been a real silver lining to the pandemic experience. Turning the Farmers' Market parking lot into a green commons and meeting space downtown, along with improving the infrastructure there for the Farmers' Market would create a truly valuable asset downtown for locals and visitors alike for generations to come.

Mobility
J Would love to keep the parklets and more pedestrian thoroughfares open on Pacific, like we've had during the pandemic. Would love to see the Riverwalk more incorporated into downtown. I don't understand how bike lockers work, so I'm often looking for a good place to lock my bike.

J It's pretty great and can only get better. I love all the pedestrianized spaces we have and hope for more.

J I wish all of Pacific Avenue between Laurel and Mission Street were permanently closed to cars. Having the street closed in front of the Del Mar Theater has been a breath of fresh air. We have so many more opportunities for community events and outdoor dining than we ever have before.

J Downtown has a lot to offer when it comes to food/shops like Bookshop. It would be great to restrict Pacific to walking/biking. I would also like to see more Abbott Square types of gathering areas, and to improve the arts venues. I'm not sure the Civic will ever be updated :-{

30.87 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Parking is garbage.

J Parking isn't always the easiest and security of person and property is always weighing on my mind.

J Downtown needs more workforce housing, adequate parking for businesses, employees and visitors to the downtown. Development needs incorporate the river as a part of the town (an idea that initiated back in the early 1900s but never materialized. A vibrant downtown needs to connect the beach front and the Wharf. More active transportation options need to be explored such e-bikes, transit trolley and eventually a light rail system connecting the downtown to other neighborhoods in the county.

Safety / Aesthetics
J Parts of downtown are dirty and filled with homeless people J Bums and crazy people are aggressive and threatening, so it doesn't feel safe to walk around. It also tends to be dirty with litter by river, smell of urine and never ending construction traffic delays. Sad to see stores and restaurants have had to close.

J Homeless and mentally ill, trash, aggressive bikers and autos, too few businesses left.

It's just an unpleasant experience overall. Downtown used to be one of the reasons I moved to Santa Cruz. And while I don't object to expanding the downtown area, it is clear you have not provided for the traffic impact, nor separated bicycles from pedestrians. Downtown should be walkable"
J Issues with street and sidewalk sanitation; issues with houseless/mentally ill population being disruptive and distracting to the overall atmosphere; lack of safe and friendly nightlife; lack of diversity of business types (though we do appreciate the existing business on the mall).

J I see so much good in the downtown! However, some of the good things are completely ruined by some of the downtown folks: unsightly, rude, mouthy, yelling, showing off, seeming to really enjoy being obnoxious. Kind of like very poorly adjusted kids at elementary school. It seems like Kindergartners are in much better behavior than those folks. How to solve this? I don't know. But there are many, many of us who want our downtown back. The negativity has gone way beyond acceptable. Many of us are very progressive, but just can't stand being offended and insulted, and fearful, just because we want to go to the bookstore, or clothing shop, get an ice cream cone, or have an appointment for an eye exam. Please. Enough. They have nothing else to do, it seems. That is their deeply engrained lifestyle. And who are we, the offended, to have

30.88 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
even the idea that the people who use and abuse downtown should be civilized, and not be in our faces?
J Concerned about the general cleanliness of downtown, and with keeping downtown a hospitable and enjoyable place to visit.

J Dirty.

J Homeless on sidewalks.

J Many new buildings were built, but no occupants. Security IS TERRIBLE. Judy Wyant, Dell Williams and several other businesses suffer even though SC City has THEIR OWN POLICE. No permanent homeless center has been developed for homeless to come to during the day, so they lay all over, everywhere. No charm, just sterile empty buildings.

Stupid. Close parking on The Pac Garden Mall and make it a walking, outside eating, with sidewalk vendors, use empty stores to house people.

J As a commercial property owner of a downtown building I would like to see the area cleaned up a bit. I am happy you are building additional affordable housing for those in our community who desperately need it.

J Also, the homeless community along the river has grown to the point that it has a direct impact on businesses downtown as it affects willingness of people to come from out of town, especially at night. We seem to be losing our economic engine to cities further south.

J Empty storefronts are disappointing. Need help with cleanliness of the street and the aggressiveness of loiterers. Can be really fun, or really scary depending on the day.

J Need Improvement to feel safe. Homeless is a real problem. Tents, living on the streets.

This is not a clean environment for the down town or anywhere in S.C.

J Homeless have overrun downtown Santa Cruz. I fear for my daughters' safety at night downtown
J A lot of garbage and homeless. I grew up in Santa Cruz and will move back there to retire in a few years.

J Panhandling and sleepers take some of the joy out of going downtown. I can sympathize with some of the people but their presence detracts. Sadly I don't have a solution.

J Working downtown is dirty. I feel unsafe walking from my car to my office (about 4 blocks) even in the daylight. I have to call the non-emergency line at SCPD about once per week to have people sleeping outside my place of work removed. It's frustrating and scary to have to deal with this as a young woman.

30.89 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Too many homeless, drug users and vacant locations. I support developing this area.

J Downtown Santa Cruz is overall a disappointment for many. The area is unsanitary, faces a serious homelessness problem, and is generally not a pleasant place to hang around. There is an immediate need for affordable, temporary housing that can allow younger residents to be able to afford to live in the area, instead of commute from over the hill or from Watsonville like many already do.

J Dirty and lots of homeless that make me feel unsafe.

J Biggest issue with downtown Santa Cruz is the homeless. We need to solve the drug, mental health, i.e. homeless situation. They make parking, walking and being in the area uncomfortable. They are most often aggressive. They fowl the streets, steal from the stores - cause for an environment that could be amazing to feel stressful and uncomfortable. With all the money flooding into Santa Cruz County we need to revitalize this area. I know growing up here how wonderful it could be. But it needs a lot of work. Continued developments, housing, office/retail space is a bonus. But we must solve the homeless problem.

J The homeless, or what I call drug addicts and mentally unstable living on the streets, yelling at us, asking for money and then swearing and getting in our face when we ignore them when we are downtown has gotten to an almost unbearable condition that we consider before coming downtown for dinner or to shop.

J I have lived in Santa Cruz for 26 years and over this time I have felt progressively unsafe walking Downtown, especially in the past five years.

J Feels unsafe.

J The fairly aggressive panhandling and territorial homelessness is uncomfortable and detracts significantly from our city.

J Incidents of crime and physical attacks have happened to my peers on numerous occasions in downtown Santa Cruz.

J Homelessness, vagrancy, and crime are out of control and there are a lot of old buildings, not all of which are charming, that could use reinvestment.

General
J "I love living here. I like the vibe, mostly.

30.90 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J I'd love the walkways along the levy to feel safer and more beautiful. We recently enjoyed Boston and New York where there were upgraded spaces for walking and art installations. They felt very safe and we loved walking. Santa Cruz is nice, but could be so much better!
J Downtown is great! Without downtown, Santa Cruz would feel like a suburb that happens to be by the beach.

J Downtown needs to be a stable and safe environment to boost its economic and social success. Too long downtown has been dominated by unruly persons that project a poor image of downtown. I do see some changes for the better recently, which I attribute to an influx of people living and working downtown. We need more of this. More downtown living spaces and attractive businesses.

J Downtown Santa Cruz has some nice businesses and good places to eat but could use more places to shop, dine, and drink. The homeless spend a lot of time in our downtown area and I think a shelter or food pantry of some kind is needed so that they have one place to reside rather than being seen in front of several businesses throughout the downtown area.

J Love living close to beach, shopping, entertainment--Warriors arena, movie theaters.

Don't like homeless camps all around City, sometime walking on the levy doesn't feel safe. Lots of traffic congestion during summer or events.

Question 14: Please indicate your overall level of satisfaction with downtown Santa Cruz - Shopping (1 = Very Dissatisfied, 5= Highly Satisfied) (n=59)

30.91 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 15: Please share your general comments. (n=3)
J The diversity of stores in quality of merchandise, range of price, and customers targeted is a draw to downtown. Any empty storefront is sad and every effort should be made to keep storefronts open.

J Only a few store we like but parking is the main reason we don't go down town.

J Let's get away from the hippie culture and bring better shopping to the area Question 16: Please indicate your overall level of satisfaction with downtown Santa Cruz - Dining (1 = Very Dissatisfied, 5= Highly Satisfied) (n=55) Question 17: Please share your general comments. (n=2)
J The variety of restaurants' offerings is great. We often have dinner downtown before attending a SeaDubs game. It is very encouraging to see downtown restaurants full of customers.

J There are a lot of cute and unique stores in downtown and tons of yummy places to eat.

30.92 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 18: Please indicate your overall level of satisfaction with downtown Santa Cruz - Traffic (1 = Very Dissatisfied, 5= Highly Satisfied) (n=53) Question 19: Please share your general comments. (n=6)
J Traffic is out of control.

J Should be car free.

J The elephant in the room is the homeless downtown. The county is the only local entity responsible for social welfare and they have failed.

J Traffic on Highway 1, and in and around the River Street area is bad.

J Relative to other places I don't find traffic within our downtown to have a negative impact at all.

J Too many cars. I'd like to see more of it become car-free. More walking, biking, and rolling on wheelchairs.

30.93 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 20: Please indicate your overall level of satisfaction with downtown Santa Cruz - Parking (1 = Very Dissatisfied, 5= Highly Satisfied) (n=61) Question 21: Please share your general comments. (n=5)
J There is no such thing as "free parking." Streets have to be maintained. We have sufficient parking; it just needs to be managed better. Be creative! There are many privately owned lots that are usually half empty.

J Wish we would prioritize accessible public transit instead of parking, like the ridiculous four story parking garage/library project. Doesn’t give me a box but housing options gets a 1 because there’s no affordable housing!
J We need more bike parking. In particular, I'd love to see cargo bike parking and bike lockers like these replace some of the car parking: https://www.ooneepod.com/ J Expensive... some streets you need a credit card some streets you need a park card (which I like). Lots you need to go to a kiosk... HATE kiosks!!!! J Too little parking!

30.94 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 22: Please indicate your overall level of satisfaction with downtown Santa Cruz – Housing Options (1 = Very Dissatisfied, 5= Highly Satisfied) (n=52) Question 23: Please share your general comments. (n=0)
No comments received.

Question 24: Please indicate your overall level of satisfaction with downtown Santa Cruz - Walkability (1 = Very Dissatisfied, 5= Highly Satisfied) (n=59)

30.95 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 25: Please share your general comments. (n=2)
J While Pacific Ave is "OK" for walking, it's not always accessible and clear to the traverse the sidewalks--there are many obstacles (bike racks, sandwich boards, narrowing pathways, etc.) that prevent good pedestrian access.

J Add a Tig/m electric trolley from the clock tower to the boardwalk.

Question 26: Please indicate your overall level of satisfaction with downtown Santa Cruz - Bikeability (1 = Very Dissatisfied, 5= Highly Satisfied) (n=44) Question 27: Please share your general comments. (n=2)
J Bike lane is awkward
J Newish bike lanes are fabulous

30.96 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 28: Please indicate your overall level of satisfaction with downtown Santa Cruz – General Appearance (1 = Very Dissatisfied, 5= Highly Satisfied) (n=60) Question 29: Please share your general comments. (n=4)
J Just needs more…
J Urine, smoke, litter, and folks shouting to themselves need to be addressed.

J Downtown Santa Cruz, as previously mentioned is unsanitary, with urine and other substances often cleaned after weeks or months.

J Dirty

30.97 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 30: Please indicate your overall level of satisfaction with downtown Santa Cruz - Safety (1 = Very Dissatisfied, 5= Highly Satisfied) (n=59) Question 31: Please share your general comments. (n=12) J What safety? Where's the police? Never seen a beat cop in downtown. Ridiculous.

J By allowing drug addicts dominate the area, they've been enabled to continue their dangerous lifestyle at the expense of the city, increasing crime and hurting business.

J All the box stores going in make downtown feel more and more like any other downtown, nothing special.

J On the parking issue... we so need, as a society, to adjust ourselves to discouraging transportation which produces emissions. One thing really great about humans is that we are intelligent and adaptable. Let's be intelligent about not encouraging gas guzzling cars and trucks - - - we can do it. And let's adapt!! No more parking is needed, in my opinion. We are doing just fine in that regard. We have accommodated the cars long enough. Look around you, nothing but cars, cars, cars everywhere. Let's start by not adding car parking. We have enough car parking. We have been adapting. Let's not go backwards.

J Better shopping options needed - safety main concern - need to move county jail out of downtown Santa Cruz and homeless to help build a better night life for downtown.

30.98 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J we need to stop catering to the homeless downtown. they're scaring away families and people that want to spend money downtown.

J Have been verbally yelled at for wearing a mask, or for not giving money when asked by panhandlers.

J Between homeless and protestors I do not like to walk downtown.

J I've seen homeless people with knives as well as even a homeless person with an electric saw stealing bikes.

J We do not feel safe after dark, years ago it would be an outing to go downtown for dinner and then walk up and down Pacific Ave. but now there are so many mentally ill and drug addicts defecating, yelling and sleeping on the sidewalks it is no longer enjoyable for us.

J I tend to avoid downtown because I don't feel particularly safe there.

J I'd like to see more affordable housing for our local homeless population.

Question 32: In downtown Santa Cruz, would you like to see more: (Yes or No) (n=88)

30.99 Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
South of Laurel (Project Study Area)
Question 33: Before COVID, how many times a year did you go to the Kaiser Permanente Arena? (n=88)
Question 34: What type of events have you attended? Check all that apply. (n=83)

30.100
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 35: If you have been to an event at the Kaiser Permanente Arena, how do you typically get there? (n=84)
Question 36: If you drove to an event at the Kaiser Permanente Arena, where do you typically you park? (n=75)

30.101
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Question 37: If you came to an event at the Kaiser Permanente Arena, do you typically go to a bar or restaurant before or after the event? (n=83)
Question 38: What should stay the same (housing, retail, restaurants, etc.) in the area south of Laurel? (n=55)
Kaiser Permanente Arena
J The presence of the Warriors has done a lot to uplift the area south of Laurel.

J Keep the arena/SC Warriors.

J Warriors arena.

J Keep KP Arena
J The Arena is great. As a sports fan and Bay area native, I love the Warriors and having them in town is great. Always can use more affordable housing, I would love to live in this area if I could afford to.

J There's a lot of room for improvement. I am not in favor of displacing any current residents, so that should stay the same. Also the arena has been a great addition to SC.

J Keep Warriors arena.

30.102
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Land Use / General
J Mixed use. Housing over business. It's quieter south of Laurel and closer to the beach.

It's a great "in between" location.

J Ace hardware.

J All should be on the table except historically important places.

J I can see the value of connecting the existing downtown with the beach area, but not a sudden intensification of taller buildings, "slick" looking businesses. Keep it kind of funky! Low-key. No chain businesses or restaurants!! Keep whatever trees or greenery there is, and have even nicer landscaping, public art. It does seem to be an obvious location for lodging but not in a way that negatively impacts existing residences.

J Firefly coffee is the best! Love the Warriors arena but would love to see a pavilion or patio connecting it to the Riverwalk.

J Firefly Coffee House has the best bagels. They have got to stick around somewhere.

Please create a space for them if necessary.

J I never go over there, except to Saturn cafe and the Asti.

J All.

J Cannot think of an anchor that has to remain unchanged.

J Nothing should stay the same.

J Nothing.

J Re-vamp it all!!!
J Nothing - major upgrade needed.

J Almost everything in the proposed downtown expansion plan area could be positively redeveloped.

J Change all of it. nothing is worth keeping.

J Retail and restaurants.

J Would love to see Food Not Bombs get a permanent space where they are. They do important work and should be supported by the city.

J More buildings like 555 Pacific (but preferably taller).

30.103
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Build out empty lots.

J Make it affordable for family owned business and family housing.

J The housing and retail seem a pretty good start. Let's build a downtown character that does not resemble San Jose.

J Housing.

J Housing.

J Housing, small businesses.

J Yes
J Retail!!
J The south of Laurel needs to updated where it can be an attraction oriented part of the city. In its current state it lacks street appeal.

J As a woman I would feel uncomfortable walking past some of the businesses currently in this area. Housing should be left as is.

J Some housing should stay. But some could be relocated for a project that would benefit the City so much over time.

J People who want to keep their businesses/property. They should not be made to sell their property. You need to work within those boundaries.

J Liked having Walgreens/Ace and Saturn Cafe.

J Established business. Anchor family businesses and restaurants that bring business to Santa Cruz need to be able to remain in Santa Cruz and be supported. Santa Cruz has so much to offer: beach living, outdoor recreation, clean air and history. The Warriors have brought back family entertainment and events to Santa Cruz and should remain a large part of our community.

J Mixed use of housing both market rate and affordable should be allowed in the same areas.

J Restaurants.

J Restaurants.

J Retail, restaurants.

30.104
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Retail, restaurants.

J South of Laurel has been an ignored area in terms of city services, housing and attractive commercial spaces. There is little there that is really significant in terms of housing, retail or restaurants. Revitalization is long overdue.

J Almost nothing should stay the same.

J There shouldn't be less housing, but it seriously needs a face lift with affordability.

J Not much. This area looks and appears blighted.

J Like the mix of retailers.

J I believe they should all be changed. We need more of everything.

J Room for all?
J Retail seems to be at a good level.

J The Depot Park soccer field is great where it is, though the playground there could have more than it currently does, and it seems that that nice old Depot building could be better utilized. Marine Sanctuary Exploration Center is cool, the walkway that connects Chestnut Street to the Wharf is really nice, Pacific Point Market is a welcome addition to the neighborhood.

J Not much the area feels abandoned and needs improvement. Maybe keep the old stone walls.

J I'm open to it changing, we need more of all of the above.

J More housing and retail.

Question 39: What should change (housing, retail, restaurants, etc.) in the area south of Laurel? (n=65)
Land Use (Housing / Retail / Entertainment / Civic)
J Well, things have to be there stories or less. More, not enough sun, less waste of space.

J I would like to see new buildings replace Subrosa car lot.

J No car dealers.

30.105
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J We need taller, mixed-use buildings, more restaurants and retail, and more housing options. Car dealerships take up way too much valuable land and contribute to our carbon emissions; they need to go.

J All should be on the table except historically important places.

J "The area seems to be an obvious location for visitor accommodations, perhaps smaller ""boutique"" hotels and even Air B & B home conversions. But nothing that will create more traffic in the area. Perhaps a "village" concept with mostly pedestrian streets, How about a public swimming pool? Not everyone likes the ocean! Of course I always think we need more music venues.

J How about an IMAX theater near the Warriors stadium? Public restrooms please! Connection to the river would be nice. (Riverfront park? Playground? Small amphitheater? Community art space for hands-on art instruction, and art gallery). Of course better transit to the area - frequent shuttles. NOT a big garage!! If the Warriors want a garage, they can pay for it.

J Better businesses are needed on the 600 and 700 blocks of Pacific. There's nothing there that draws me in and creates a disconnect between the rest of downtown.

J No luxury hotel, no luxury apartments. Would love to see something local instead of Ace Hardware.

J Both market rate and affordable high density housing, a new permanent arena/entertainment venue as part of a "sports village" for a variety of sports that could accommodate tournaments.

J I don't think of this area as a retail or dining destination, even if going to the arena.

Definitely add housing, and mixed use.

J Grocery store down here would be really nice.

J Allow for private sector development.

J Mixed use: retail, restaurants, housing.

J Make it affordable for small business and families.

J We need more housing downtown. This area could be far more dense. With more people and housing, it would be great to have more restaurants and retail in the area as well.

J Retail and restaurants.

30.106
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Additional affordable housing, and restaurant and entertainment venues.

J Restaurants, retail.

J More housing, more retail, more restaurants - anything to increase foot traffic.

J There isn't much in the way of restaurants downtown south of Laurel (other than the Wharf/Beach area). Adding some would be great!
J The area needs to be revitalized with housing, shops, restaurants, entertainment (expanded arena), hotels and adequate parking.

J Warehouses.

J More family oriented restaurants, retail that would stay open later. Seems like what's there close early so the streets are dark walking back to parking.

J More walkable, more affordable housing, more density.

J If you do remodel an area, put housing above the ground level businesses. However, we don't need a bunch of multi-level buildings.

J Increase housing.

J Allow more mixed use housing in the same complex or area. Include space for safe and clean retail stores(established and new) and restaurants. Include more green areas for sitting, walking, bicycling paths, doing business and enjoying the many things Santa Cruz has to offer. Remodel Civic Auditorium for civic events it is not really suitable for larger entertainment.

J It is more suitable for theatre and Classical events.

J More retail, restaurants on ground level. Housing on upper levels.

J More housing, retail and restaurants. make it into a nice walkable area.

J Clean up buildings and replace with more of everything.

J I would like to see more restaurants, retail, but not more housing. Housing needs parking, and the parking is very limited as it is.

J More retail, food, and shopping experiences.

J More parking for downtown/the arena.

J Retail, restaurants.

30.107
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Industrial building and low income housing.

J All of the above - treat it as a downtown urban area, vertical housing , housing above retail WITH parking.

J Revitalizing this area should include new housing, restaurants and retail. The project that includes the Warrior stadium appears to be well thought out and inclusive.

J More retail and affordable housing, more entertainment.

J The area should be converted to the mixed-use downtown feeling that is present along other parts of Pacific Avenue.

J New local retail and restaurants would be great.

J Multi-use, commercial below, housing above.

J Housing, retail.

J I think there should be more housing, retail, and restaurants.

J More affordable housing and more restaurants.

J More restaurants, retail, housing.

J More of everything. Housing, entertainment, a lively streetscape with shops and dining.

More protection in anticipation of sea level rise. Maybe close off the Laurel Street Extension to cars and allow the Arena to build over the whole block. Also consider expanding the downtown Area to Depot Park and the potential future rail corridor, including those old warehouses on Washington St. Redevelop that area around transit.

J All, we need more opportunities for all uses listed above.

J More housing is needed.

Mobility
J South of Laurel should be developed in such a way that it links downtown with the Boardwalk/wharf area. It is irrational that these two commercial areas should be separated to the point that many tourists don't even know Santa Cruz has a downtown.

To that end, the streets connecting downtown to the wharf should NOT be developed as housing.

30.108
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J All would be good additions, IF there were changes made to allow traffic to smoothly flow into and out of the area and to flow to the boardwalk. Separated bike lanes would be required along with much wider sidewalks with a planting strip separating them from traffic.

J In general, there should be much better and more inviting connection (walkable, bikeable) between Pacific Ave, the river, and the wharf and boardwalk. It's already an easy walk between upper Pacific and the wharf/beach and more people would take advantage of it if it were more obvious, more pleasant, and felt safer for pedestrians and bikers (it's too car-centric now).

J Beach traffic during the summer – it has become a horrific gridlock situation. The arena should be less noisy. And the "5 year" temporary arena must go--so much for a legitimate CEQA process: Categorically Exemption was fraudulent.

Safety / Aesthetics
J Move the Food Not Bombs with all the drug addicts who litter the Food Not Bombs by the river, piles of junk and increase police presence for safety and reduce crime.

J It kind of feels like a wasteland, so any and all activation and extension of the downtown feel would be great. Get rid of Food Not Bombs squatting on the city lot.

J Better parking and police presence with the authorities to move people squatting on public and private property.

J Safety. We should be able to walk around during the day and during the evening hours, without fear and harassment.

J Push to clear out the sanctioned homeless camps downtown and along the river.

J HOMELESS CAMPS.

J The people living on the streets, the tents. it is unsafe with the mentally ill and drug addicts on the streets.

J Do something about the homeless.

General
J SC Warriors should build new arena at the Capitola Mall. Better parking, safer and central location.

30.109
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J Not Sure!!
J All.

J Continue to improve walking spaces with art.

J Go up to the University Village development in Seattle adjacent to UW and you'll find exactly what we need to do in this area, supplemented with some complimentary housing.

Question 40: Please rank how important the following urban design features are to you in determining how the area south of Laurel is redeveloped. (n=88) Question 41: Please share your vision for the area south of Laurel. (n=50) Kaiser Permanente Arena
J I believe the Santa Cruz Warriors brings family-oriented entertainment that is a benefit to the City. The athletes are also active in the community, interacting with the schools and have a positive impact on not just the city, but Santa Cruz County as well. A permanent arena would provide a state-of-the art venue for other types of entertainment-from music to collectable shows, etc."
J I'm particularly visionary. I would just like to see it become an appealing, safe, welcoming space built around a centerpiece Warriors arena with shopping, dining and open spaces.
0 10
20 30
40 50
60 Sidewalks and
Pathways
Connectivity
Between Downtown
& Beach Areas
Civic Spaces Quality Building
Materials
Architectural Details Building Heights
Not Important Somewhat Important Neutral Important Very Important

30.110
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J For years there have been talks about connecting downtown to the beach. I support the idea as well as building an arena for the warriors. The town of SC loves their warriors.

J Permanent Warriors stadium. I support the idea of mixed housing with retail and restaurants below.

J An arena/stadium with nearby restaurants and bars, surrounded by affordable housing.

Land Use (Housing / Retail / Entertainment / Civic)
J Please have very distinguished architectural components that add to the culture scape of Santa Cruz. No "cookie cutter" buildings or "off the shelf" designs.

J Public seating and gathering spaces need to be monitored so as not to become another encampment dump. Increased lighting with police or public safety patrol. Not many beach visitors go downtown because it's such a mess, so connectivity wouldn't be a priority over safety.

J Public spaces are super important, and should be accessible to all including people who are unhoused to live.

J I'd like to see future commercial development in central Santa Cruz directed into this area.

J An arena and lots of housing with complimentary restaurants and retail. Great walking and biking routes connecting downtown to the beach.

J I'd like to see South of Laurel become an active, walkable, livable hub that connects the beach to the rest of downtown with more restaurants, shopping, and housing. lower Pacific and Center Street are currently horrible to walk down because they're loud, busy streets without any trees, and with virtually no retail or restaurants. The best things to happen to this neighborhood in years are the 555 Pacific and 130 Center Street developments, as well as the new "Point" restaurant next to the roundabout.

J It could feel like an extension of downtown. More housing, ranging from 1-2 BR homes.

Where you have traffic (Laurel St.) you have options for pedestrians and bikes to not compete with cars in crossing. That you have lots of public transport connections to the tourist areas. That the arena is more than Warriors and occasional large book author events.

J The 555 Pacific Ave development is good. Could have been a little taller. Will be better next year when Iveta and Big Basin opens. Have seen no adverse effect on traffic.

30.111
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J "No more multi-level single person dwellings. We need affordable housing for families to live here. We cannot employ doctors/nurses/ems/or service industry workers without housing for them to afford.

J A safe pleasant place, a nice mix, where we can be proud of our town.

J It would be great to have a high volume of dense housing with vibrant retail, restaurants, etc. Having a permanent home for the Warriors and other entertainment options would create a downtown Santa Cruz that attracts people to live, visit, and engage with the community.

J A high density gem on the coast with high end amenities and housing and business options.

J I can imagine some great apartments that younger people can afford, a cool new stadium that attracts awesome events, and a cleaner, better kept area.

J Overall redevelopment that will enhance the downtown area.

J A community area that allows for outdoor recreation, community events, a mix of affordable and market rate housing. All allowed in the same complex along with retail stores. A vibrant community connecting the Pacific Avenue Mall with the beach community.

J It would be nice to have new construction for a permanent venue for sports, concerts and other events. A nice garden mall with restaurants and retail shopping would be lovely. And incorporate apartments and or condos.

J Building heights are important, I support increased building heights with desirable architectural features and good quality building materials as one of the few ways to provide additional and affordable housing mixed with attractive commercial uses.

Connectivity to the Downtown, River and Beach with great pathways, sidewalks and public gathering areas has been a desire of the City and its citizens for a long time. The project including the Warriors stadium would likely provide a pivot to help realize such connectivity.

J The entire area encircled for this expansion plan should have high-rise mixed-use developments with storefronts/restaurants on the street level and apartments above.

The only exception is the stadium, the city should facilitate the construction of a permanent stadium. Pacific avenue should be converted to a pedestrian-only plaza.

Current residents of the buildings that are to be replaced should be guaranteed spots in low-rent apartments in the new developments (housing assistance during construction).

Luxury apartments should be allowed, and unnecessary building requirements /

30.112
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
restrictions avoided, in order to make the developments profitable for developers and landowners without subsidies. Downtown is the heart of our community, but it will certainly die if Santa Cruz is only affordable for rich commuters and retirees. Without large amounts of new housing, Santa Cruz will become more and more unaffordable.

Mobility
J An area that attracts the beachgoers and attracts people from downtown with a combination of multi-modal choices - this area is the missing puzzle piece between connecting the beach to downtown (to help downtown thrive).

J South of Laurel should become an extremely pedestrian oriented area for people to play, shop, live, and relax.

J This should be the primary entry or egress to the beach area/boardwalk probably using Ocean/Soquel/Front which would need improvements. Egress would be preferable with the design of south of Laurel inviting to people leaving the beach/boardwalk to sample a little bit of what downtown could offer in dining and entertainment. The area must be walkable and bike able and one of two public plazas would be needed. High rise housing would be fine in most parts but lots of trees and landscaping would be needed to keep the area inviting to both residents and tourists.

J The south of Laurel area needs to connect to the beach and wharf and make the area an exciting place to work, visit and enjoy Santa Cruz. Make it an extension of the downtown from the top of Pacific Avenue/Front Street to the beach and wharf.

J A safe and clear path from the beach to Downtown with a Warriors Arena.

J Open walkable to the wharf, beach.

J An area that adds to and enhances the downtown area and allows people to both spend time at the beach, but still conveniently get back downtown. The trolleys were a wonderful addition during the summer. I know many feel that only tourists / visitors go to the Boardwalk, but locals do to.

J I would like to have wide, clean sidewalks, and less traffic on game days. Parking is important.

J There should be a better looking gateway from downtown to the boardwalk/beaches. A new Warriors arena included on that path would be amazing.

J Beautiful gateway to the beach area.

30.113
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
J I support renewed life in this area with housing and retail. HOWEVER, this will only work if the City can resolve the beach traffic gridlock in the summer time.

J I think it is a great opportunity to continue the connection from Downtown to the Beach. If we have a high housing population in this area, people can travel easily between the two for work and leisure. It is a great middle ground location.

J I believe we need more affordable housing for students and young working professionals. The housing in Santa Cruz is very old and outdated and expensive. It would make more sense to have expensive housing if there were plenty of dining and entertainment attractions nearby but there isn't much to offer at the moment.

Downtown Santa Cruz should be a tourist friendly attractive place where people have a fun and safe place to eat, drink, and spend time. There are several places that the homeless population currently loiter and it would be helpful if there was one place (preferably not near businesses or the heart of downtown) where they can get shelter and food instead of trying to sleep near our businesses.

J I would like to the South of Laurel Area as a vibrant mixed use neighborhood connecting Downtown to the beach area. I would like to see an attractive walking experience with tree cover and public spaces. The expansion plan should also anticipate rail transit and or trail access along the rail corridor through downtown and provide appropriate zoning and development to accommodate density around the rail corridor. There is really not much reason to have industrial uses in this area and they should be allowed to develop into mixed-uses and residential around transit/trail.

Safety / Aesthetics
J Inclusive space, where all community members feel safe. increased investment and revitalization, continue to focus interventions, rather than displacement, on most marginalized and vulnerable.

J Clean streets nice shops free from homeless camp outs.

J Less homeless = less car break-ins and other associated property crime (I'm sure you're sensing a theme in my feedback by now).

J A safe, clean area to shop, have personal services, eat, and live. Clear and safe access to the ocean activities.

30.114
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
General
J You guys have a chance to do something lasting and great. Don't waste your "shot".

Most importantly, listen to people who've lived here 20 years +. We've seen a lot of mistakes, and some lived through a very bad earthquake, forever changing downtown.

Also, winter is rough on businesses here. We are moving out of a seasonal-type of economic climate here, but don't forget it.

J I have a strong feeling that this entire "expansion" of downtown is being driven by the Warriors. They obviously have ingratiated themselves in the community. Community leaders should be careful giving in to the team management's demands. I have paid close attention to how cities end up paying for streets improvements, etc. and end up losing a LOT of money. (Recent negotiations in Oakland with major league baseball team, other examples). It was disappointing to read the study done about whether the new arena could also serve as a large concert venue for national acts. Of course neighbors would hate all that noise and traffic. We have to treasure what we have, improve it for residents, not necessarily cater to everyone who would like to move here.

Whatever is done should be done with concern for climate change, possible sea-level rise, droughts. Sometimes "less is more."
J Why don't we work on the Beach Flats area too? Connect that direction. That is the way cars come in and out of town. Clean up Beach Flats. Whatever you do, we don't think you should make people sell or surrender their property or change their businesses.

J More of everything! A dense, fresh, walkable area with just as many attractions as North of Laurel.

J Cobblestone streets to allow for more nice walkability. Condos and office space on top of retail/restaurants. maybe a central gathering park-like area. incorporate the levy into the design walking/strolling/cafes along levy.

J Look at how awesome Thrive City is and the adjacent area that are up in SF. It would be amazing to see this type of space here in Downtown Santa Cruz. But we have some other issue to tackle in the process.

J Go up to the University Village development in Seattle adjacent to UW and you'll find exactly what we need to do in this area, supplemented with some complimentary housing.

J Accessible, aesthetically-pleasing, practical, open.

J Create a space that is more inviting and safe. South of Laurel needs a facelift. It has been so run down over the years, but has started to change and come to life and I think the Warriors area is a big part of that. Traffic congestion is also a big problem. Not sure how

30.115
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
to alleviate that with the Boardwalk and Beach so close unless you have large parking structures along the perimeter and good downtown public transportation from parking lots. We like to walk on the levy but it doesn't always feel safe and there are lots of homeless camping along it. I know that is a huge issue and one that the City and County are continually working on.

30.116
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Social Pinpoint Comments Map

30.117
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

1. Such a cool staircase with great views. Highly underutilized.

2. It's great to have the Warriors arena downtown. Good size venue for this community in a good place. Could use more convenient parking, though.

3. I like the roundabout!

4. I like that the Riverwalk has lighting here.

5. Love firefly bagels! They're the best in town!

6. Encourage more business in this area.

7. Add more mix of hotels, business and housing.

8. Add more multi-level mix-use along this section from Laurel to Sycamore.

9. Point market is a real upgrade to this corner!

10. The most accurate statement in all the comments.

11. Needs more handicapped parking.

12. More housing like this please!

1. Create a better connection for pedestrians and bikers to get to and from Warriors games. Promote it or give out free tickets or prizes to promote. Work with groups like Ecology Action during bike month or the Coastal Watershed Council.

2. Clearer bike lanes are needed.

3. Whatever is in this space is highly underutilized and almost never visited by the public.

Should be better utilized to draw people in.

30.118
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

4. More attention needs to be paid on cleaning up the river.

5. Parking for these businesses seems challenging, would want higher quality businesses to frequent here.

6. The area between the roundabout and Pacific Avenue is bland and ugly. It is breathtakingly uninviting for visitors -- the sidewalk is narrow. There are no trees along the way. There are no businesses worth visiting. The architecture is ugly. A few blocks away, on Pacific Ave or at the Boardwalk, there are pedestrians galore, but NO ONE walks this street. Future development should concentrate on pedestrian-friendly landscaping and commercial development.

7. Add fruit trees throughout the area as landscaping along the streets and the river. Santa Cruz is a garden spot, and visitors and residents should feel like they are in a garden when they walk the streets.

8. Pacific Avenue development should harmonize with the landscaping that exists further north along the street, so that pedestrians feel that there is a continuity along the entire avenue, this inviting them to walk further toward downtown.

9. The city has been unsuccessful for years at integrating the levee area into the downtown environment. The result is that other than a few people walking their dogs, the only people on the river walk are homeless people. What steps could integrate the river walk into the greater neighborhood?

10. It would be great to have a pedestrian easement here just below the arena and before you get to the hillside, allowing pedestrians and bicyclists to go between Front Street and the river, encouraging a pedestrian loop from the trestle along the Boardwalk to the wharf, then inland past the roundabout to the river and back to the trestle.

11. This is a commercially zoned area that might be better off with a different use. If it remains commercial and is redeveloped, it will encourage encroachment on adjacent residential areas and divert development away from a downtown connection. Make it, instead, a playground that complements the field across the street.

12. More trees along this street!

13. When is Santa Cruz going to make north Pacific Avenue into a pedestrian-only area?!

14. Repair the pedestrian walkway that allows people to walk up the hill from Front Street to Beach Hill. It has been closed for so many years that lots of people don't even know it's there anymore.

15. Does anyone ever actually use this street? It would be better if it were turned into a permanent open-air market with stalls along the hillside and pedestrian area where cars are now parked. It would encourage local craftspeople and farmers, and entice locals and tourists to stroll and spend locally. Think of the French Market in New Orleans.

16. The Blight created by homeless encampments everywhere needs to go if any of these projects is to be successful.

30.119
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

17. Improve the walking/biking connections, especially to facilitate crossing Laurel, here on Front and also down on Pacific.

18. I'd like to counter that by saying that I frequently use the path to get downtown on a bike with my kids, free from cars. It's great. A lot of boardwalk employees use this path on the weekend to get from downtown to the Boardwalk area as well.

19. There's literally a playground at Depot Park right next to the BMX Bike Park and at Chestnut Park right before Neary Lagoon. This site is perfect for multifamily housing.

20. Fruit trees are a bad idea. Think of the mess they'll cause on the sidewalks. Other trees, yes, not fruit trees.

21. This whole block needs to be redeveloped. All of the surface parking lots and warehouses are a poor use of space. This should be mixed use commercia/residential.

22. This parcel needs to be rezoned. We should have six story buildings here, whether they're mixed use or a nice hotel with a restaurant.

23. I disagree. This is Beach Hill and Beach Flat residents' egress during congested summer weekend tourist traffic.

24. Downtown should be expanded to the rail corridor to enable transit oriented development in the event a rail and/or trail is developed along the branch line.

25. Expand the boundary to enable redevelopment of the old Homeless Garden Project building at Depot Park. This could be a great community facility or affordable housing site, or both.

26. Consider closing Laurel Street Extension or allowing the Arena to build over the street to maximize use of the site.

27. We need more parking in the Beach area

28. Consider opportunities to provide employee and overflow parking for the beach area.

Expand the Downtown Parking District into the Beach Area and build some garages here. It’s hard to keep workers who have nowhere to park and can't afford to work locally.

29. Great location for new housing.

30. This is a one way street; we can still maintain access and significantly improve it for pedestrians and bikes.

31. The proposed redevelopment in the South of Laurel neighborhood offers an excellent opportunity to address the gridlock from summer beach traffic (caused by smartphone wayfinding apps) that has ruined the quality of life of residents near the beach and causes many locals to avoid the beach area and Downtown during summer weekends and holidays. It literally takes Beach Hill/Flats residents up to one hour to drive home from the hardware store or Shopper’s Corner. See Retractable Bollards Idea.

32. "European cities and parts of the US use retractable bollards to prevent neighborhood cut-through and gridlock caused by wayfinding apps. Use of these bollards on Laurel St.

30.120
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Extension will benefit the arena development, the Boardwalk, and Beach Hill/Flats residents, as follows.

33. The arena could automatically close off the street during events.

34. Access for local residents and employees of the Boardwalk and beach businesses would be protected.

35. See https://youtu.be/Okb63flApDY

36. I completely agree. This path used to provide more direct access between Beach Hill and Downtown, along with safer access for pedestrians crossing Front St.

37. I disagree. Locals need Laurel St Extension to access our homes and businesses, especially during the summer gridlock caused by tourists using smartphone wayfinding apps.

1. Create safe sleeping program for people experiencing homelessness in City owned lots

2. Place a covered French market - like in New Orleans
https://www.frenchmarket.org/shopping/

3. Move the Arena to the old Walgreens location to a bigger area - maybe adjust roads to make the lot bigger.

4. Add an open-air covered French market - like the French Market in New Orleans

5. Add a Tig/m electric trolley from the clock tower to the boardwalk.

6. Add mix-use housing.

7. Combination RV camping and hotel space.

8. A market like Oxbow market in Napa
a. https://www.google.com/search?gs_ssp=eJzj4tVP1zc0TM5JTy8uMsszYLRSNaiw MLAwNTAzTbIwNkwxSUsxtDKoME5JTEtMTk1JSrEwTzaxNPXiya9Iyi9XyE0syk4tAQ Cn8BTOandq=oxbow+marketandrlz=1CDGOYI_enUS673US674andoq=oxbow+ma ndaqs=chrome.1.69i57j46i175i199i433i512j0i512j46i512j46i175i199i512.7355j0j 4andhl=en-USandsourceid=chrome-mobileandie=UTF8#wptab=s:H4sIAAAAAAAAAONgVuLVT9c3NEzOSU8vLjLLe8RowS3w8sc9YSn9SW

30.121
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
tOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18uxi4vPJT07MCcjPDMjIL8kvXsQql V-RlF-uUFCalJOZrJCbWJSdWqJ

9. Santa Cruz would profit by having an indoor crafts market that would include stalls for individual artists and craftspeople to show their wares -- like a souk. The Walgreens building could serve that purpose.

10. Unfortunately, these ugly buildings and Neptune apartments are owned by a family that never sells. They really are the majority of the eyesore from sycamore to the circle. I have no solution besides $$$ or eminent domain.

11. This point at the intersection of Pacific and Front should be a five story or higher 4 star or higher hotel—Marriott, Hilton type branded. Or a boutique hotel. This is the crown jewel in the entire overlay district and Greg Would sell if we found a convenient place for his Engine Room.

12. This area really needs to be redeveloped into mixed use multi story retail and housing.

13. This entire area bordered by Laurel/front/pacific/sycamore should be developed as a “sports village” with restaurants, bars, other retails and market rate housing only. “Affordable housing” should not be within three blocks of our major tourist attraction— the wharf and main beach. Smoke space fir affordable housing is available in Live Oak and redeveloped Beach Flats/lower ocean.

14. The Boardwalk Company should pay half of transportation improvements since they will profit from easier access and less traffic, even though they surely profit from their extensive parking lots. Maybe one day those big asphalt lots could be converted into a park at the juncture of the river and the bay.

15. We have too many bars already. The last thing we need is a bunch of rowdy sports fans getting drunk in a place where nice new housing will be.

16. There are not enough real art gallery spaces. Maybe an artist’s co-op. A Maker Space?

17. Affordable housing is great. People that work here in service sector jobs shouldn't have to pay gobs of money for housing. It's good when we put in deed-restricted affordable housing -- it leaves more money in the pockets of those working here, allowing them to spend more money locally. It's a win-win. At the same time, yes also build market-rate housing, but don't throw out affordable housing. It's good.

18. Looking at this map, it's more obvious that the two parking lots on either side of the current Credit Union building actually are large enough to put affordable housing there — instead of the city making them available to an out-of-town developer for a luxury hotel.

19. Give the downtown Farmers' Market a permanent home with good infrastructure in its current lot here, and transform this parking lot into a green civic commons for locals and visitors alike. It will enliven the surrounding streets and whole downtown and give us a

30.122
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
beautiful central place to meet, play, have fairs, festivals, music and art events. https://civiccommons.us/ and

20. https://medium.com/reimagining-the-civic-commons.

21. The Arena should have multiple uses not just the Warriors. Consider adding an ice rink (there isn't one on the whole Monterey Bay) or other facilities that can be used when basketball games aren't happening.

22. A hotel on an intersection like this creates problems. First, the parking needs of a 5 story hotel would be pretty big. Plus, there's no indication that Santa Cruz's tourist industry would support such a large hotel, especially when Air B&B is challenging the industry.

Most important, hotels and motels create what's almost a desert of inactivity. People come and go from the motel parking lots, but there's zero pedestrian traffic or any other activity around motels. They create dead zones.

23. Center Street is intended to be a connector to Downtown in the Beach and South of Laurel Plan, we really should consider making this a beautiful sidewalk promenade leading to the Beach.

24. If the intent is to maintain the single-family character of this area, can we create a form based code overlay to allow for more inviting uses on Center Street? Commercial uses with food, tasting room, small brewery, etc.?

25. European cities and parts of the US use retractable bollards to prevent neighborhood cut-through and gridlock caused by wayfinding apps. Use of these bollards on Laurel St.

Extension will benefit the arena development, the Boardwalk, and Beach Hill/Flats residents, as follows.

26. The arena could automatically close off the street during events.

27. Access for local residents and employees of the Boardwalk and beach businesses would be protected.

28. See https://youtu.be/Okb63flApDY"

30.123
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

1. There should be an easier way to get from the levy path to the bridge.

30.124
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022
Social Pinpoint Ideas Wall

1. Housing units limited to 3- and 4-story buildings. The area seems desirable for marketrate housing, or even luxury units. Would like to see distinctive architecture styles, not the generic buildings that are being built everywhere! Perhaps avoid concrete - use timber. Not more and more studio apartments! Not everything has to be for lowincome people, once the state requirements have been met. Allow plenty of space between buildings for light and air. Green space, trees, landscaping.

2. Take the section of Front St that connects 3rd St and Beach Hill with the area north and get rid of the cars and parking. It's an odd connecting street that only a tiny number of local residents use, because it barely connects anything with anything, but it has a great view of downtown. Put open-air stalls on the side along the hill, and make the current angle parking lane into a pedestrian walkway. The stalls could be used by local artisans to sell to locals and tourists.

3. The roadway that connects the roundabout to Pacific Ave and Front St is ugly and unused. The architecture is ugly, and the businesses are not taking advantage of the location. Putting more motels or housing along that strip will discourage a connection between downtown and the beach. Instead, add better pedestrian landscaping -- wider sidewalk and more trees! -- and emphasize ground level commercial development, with housing on upper floors and parking tucked in back where it won't interfere

4. This is slightly outside the geographical scope, but what about improvements to the area on either side of the railway line that is on the other side of the soccer field? It's a long strip that could be improved with good landscaping and turned into a long parkway, without losing the rail line. The area just across the street is high density apartments with LOTS of kids who could use a few slides and swings near their houses.

5. Increase heights to at least seven or eight stories. Build enough housing for everyone who needs it.

6. Expand the Downtown Area to the rail corridor to allow Transit/trail oriented development. There are a lot of old warehouses and commercial that can be redeveloped into more contemporary uses there too.

30.125
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

7. Require building features and architecture that is artful and not just using blank wall materials. Create a diverse palette of architectural features/styles from which developers must use at least a certain number (3 perhaps) of feature types.

8. Allow redevelopment of the old warehouses and commercial buildings north of Depot Park.

9. We need higher density in order to meet State RHNA targets, limiting buildings to 3-4 stories prevents that from happening. If we want to be a more walkable and transit oriented, we need a population that can support those services and stimulate businesses as well. When we have a population that can get everything they need by just walking to services, we then become a more sustainable community.

1. Encourage ways to get to the area WITHOUT cars or new parking structure. (If Warriors want to provide parking, they should build something that could be shared with the city but pay for it themselves. I believe sports teams have plenty of money.) Hotels should provide shuttles, with guests parking at a remote location. (county building parking lot?) Metro bus system is inadequate and should be improved. Provide bike parking, e-bike sharing program though not everyone can ride a bike.

2. Add a Tig/m double-decker electric trolley from downtown to the boardwalk.

3. There is an abandoned pedestrian walkway that connects 3rd St on Beach Hill to Front Street at the bottom of Beach Hill. It's been closed for years, to the point where most people don't even know it's there anymore. Repair it and re-open it.

4. So much this. We need easy simple transit like trolleys.

5. The county should build a parking garage at Ocean and then provide shuttles into downtown and the beach.

6. Please do not close any streets permanently. Please include parklets for restaurants to exist under certain restrictions: rent must be paid by the business and more strict design standards must be put in place.

7. The project area can be significantly improved and be made an attraction for events and living.

30.126
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

8. Please be sure that businesses that will be replaced are treated as assets, not problems to be overcome."

9. Better and more inviting pathways for walking and biking between downtown / upper Pacific and the beach, boardwalk, and wharf, and the riverwalk too. They're all actually very close to each other, but with the car-centric infrastructure and streets that we have now, it isn't necessarily apparent how near they are and it doesn't feel so safe or pleasant to walk / bike those blocks. Some intersections feel particularly dangerous to walk or bike.

10. Support development along the rail/trail corridor. Build both if possible.

11. We need the parking district to expand to the beach area and parking garage(s) for area workers. Many smaller businesses have a hard time retaining staff at the Wharf and Boardwalk area, because they live outside the area and have nowhere to park affordably.

12. Repair and reopen the stairway paths to beach hill.

13. Make sure the future arena connects with the Riverwalk like the other projects on Front St will

14. Future development should try to create a pedestrian connection to Center St from Sycamore/Cedar St's. Perhaps there is an opportunity to use the old rail line behind Ocean Pacific Lodge, if that ever redevelops, or the Scott's Autobody site.

1. No chain restaurants! Encourage types of cuisine that we don't have here. No chain clothing stores. Quality goods, not cheap junk. Stores that provide goods that people NEED, rather than us having to drive to San Jose to get a decent selection. (electronics, appliances, furniture, clothing). Not a bunch of tourist souvenir stuff made in China.

Provide shops where local craftspeople and artisans can showcase their work.. A food hall would be great! So many other cities have them.

2. Health-oriented complex, with spa, hair salon, massage, yoga studio, physical therapy, etc. Affordable prices; maybe some sliding scale for low-income folks. Bike share (regular bikes and e-bikes) shop. Bike repair shop, bike sales. Drop-in "Maker's" studio.

Rehearsal space for musicians/recording studio.

30.127
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

3. A place where young people can hang out, play board games and "table games," have non-alcoholic drinks and snacks.

4. This area will need a grocery store so it is not a “food desert.” A medium size store, but good quality and prices (I.e. not a 7-11). It could be very handy for new and existing residents as well as beach visitors or workers.

5. It should be a big grocery store on the ground floor.

6. With more people living in the area, this will become even more important. Lots of visitors end up staying in this area as well and they would take advantage of it too.

7. Provide not just ground floor commercial and retail, but high amenity office in the area.

We need a day time population of workers as well as visitors to sustain that ground floor commercial.

8. Can we please require all hotels and visitor serving uses to require sidewalk ashtrays/disposal containers? I owned a business in the Beach Flats for five years and I was very thankful for the seasonal visitors, but every day I saw multiple people standing on the sidewalk of the hotels smoking cigarettes and disposing directly into the drains. If we are going to expand and connect Downtown to the Beach and South of Laurel, we need to maintain our beaches and sidewalks from litter.

1. Limit height to 3 stories, maybe 4. Enough with trying to cram as many people into a building as possible. More 2-bedroom units. Attractive design, not "cookie cutter" ugly generic buildings. Quality materials. A location near the beach will likely appeal to higher income levels, and there's nothing wrong with that.

30.128
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

1. "Walkways, landscaping, work by artists incorporated into the infrastructure (benches, lighting). No glaring lights at night. Trees!!

2. Community gardens. Playground or places for play - basketball court, bocce ball, mini golf. Welcoming for all ages - seniors to kids. Some cities even let kids help design play spaces! Get the community involved in the actual construction. Definitely a shaded area and stage for performances, while respecting neighbors (sound level). Staffed public restrooms."

3. Would love to see more connections to the river and Riverwalk!

4. Add a lot of public bathrooms downtown - like the Portland loo.

5. Plant more trees to encourage pedestrian use. And make them fruit trees: citrus, avocado, apple and on and on. Remind visitors and locals that we are an agricultural paradise.

6. There should be multiple Wi-Fi hot-spots throughout the area for public use.

7. Include small plazas and setbacks on larger lots to create places for activity and people.

1. This is an opportunity to demonstrate that Santa Cruz is truly on the "cutting edge" of planning, regarding climate change and economic opportunities for community members who are usually left out of the "vision." We can provide opportunities for women-owned and minority owned businesses. Please explore what forward-thinking visions are put forth by organizations like Strong Towns, Congress for the New Urbanism (https://www.cnu.org/publicsquare/2021/11/05/not-hard-design-great-public-space) etc.

30.129
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report

2/15/2022

2. How is this going to be paid for? The city can’t even maintain the facilities we already have. The Civic Auditorium needs $20 million to improve it.

3. Yes! Lots of truly valuable info here too: https://www.strongtowns.org/

30.130
Santa Cruz Downtown Plan Expansion Project
Community Outreach Report
2/15/2022
Appendix A : Community Workshop Flyer and Q&A Report

30.131
Downtown Plan
Expansion Project
The City of Santa Cruz is at the beginning of a planning study to consider future development in the area south of Laurel Street. At present, the City goals are:
1) Providing additional affordable and market-rate housing in the downtown, 2) Creating public amenities like plazas and transportation route, 3) Improving the connection to the San Lorenzo River and beach areas, and 4) Creating new economic opportunities for local businesses and workers.

Another catalyst for this effort is a desire by the Santa Cruz Warriors to construct a new permanent arena in Santa Cruz.

We want your input in creating a common vision for the area south of Laurel. Your participation will help to shape new development in the area over the coming decades and ultimately lead to a set of City policies, development standards, and design guidelines that will become part of the existing Downtown Plan.

How to Get Involved
Community Survey
Let us know about how you currently
interact with the downtown and what
you’d like to see happen south of Laurel.

Ideas Wall
Post a comment or join an
existing discussion.

Interactive Map
Place comments directly on a map of
the project site and greater downtown area.

Further information and links
to the above can be found at:
http://cityofsantacruz.com/downtown

30.132
Number Question Asker Name Answer(s)
1 How much additional water will be needed for the new construction? Laura Lee That will depend on the uses and the intensity of new development, which has not been established yet. The City Water Department predicts 18% population growth over the next 25 years, with a very moderate 4% increase in total water demand over that same period. In general, as Bill mentioned, new development is significantly more water efficient than existing development.
2 There already was some pushback regarding drawing the boundaries, when the Planning Director told Council that in order to save time, there would be less input from the community. You show new boundaries have been drawn - how did that come about? Community dialogue or Planning Dept. decision? Anon live answered
3 Will the market analysis be made available on the city’s web page? I have already seen the market analysis for potential uses for the Arena Anon live answered
4 I have my hand raised. Can you see it? Gillian Greensite live answered 5 How many people are on? Darrius Mohsenin live answered 6 Where are you proposing steams to be built? Darrius Mohsenin I’m not sure what steams are? 7 How is all this going to be funded? Anon We have a grant from the Association of Monterey Bay Area Governments (AMBAG) through the Regional Early Action
Planning Grant program.
8 what is the FAR density and height now and suggested with the change in future?
CANDACE We don’t have a suggested change at this point. The current FAR is 3.5, which isn’t accommodated by the existing height limits. 9 Front Street is a crucial artery for folks living in the West Cliff neighborhoods.

Weekdays things are great, but of course there is a lot of stalled traffic on sunny weekends. With the proposed construction at the corner of Bay and West Cliff, I hope further development along Front won’t increase traffic problems for residents from the Lower Westside to downtown via Front St.

Dennis Hagen live answered
10 El Palomar is the highest building Downtown at 94 ft. CANDACE live answered 11 Traffic Studies...are they planned - when and what alternatives are their for residents during weekends and peak events? There needs to be safe alternatives for emergencies.

CANDACE live answered
12 What is FAR now in that area? CANDACE live answered
13 It does not make since that we are in a major draught and then state there is not an issue with water supply. Please address this inconsistency Laura Lee live answered
14 Although I like the idea of an “arts and entertainment district,” because it’s been proven that such districts can revitalize a downtown, one concern is that that will gentrify the larger area, perhaps eventually driving out Beach Flats residents. Additionally, we already have a kind of entertainment district downtown, with the Catalyst, Civic Auditorium and Kuumbwa Jazz Center (sadly, other venues no longer exist, such as Palookaville). Any venues in this new area should not negatively impact the existing venues. (The Civic needs renovation and is a local treasure, or could be)
Anon live answered
15 Thank you but couldn’t you choose topics without amendments? Gillian Greensite live answered 16 When will you present before and after comparisons for residential capacity, including what the result could be with application of State Density Bonuses? Can you provide visuals at that time showing height possibilities so that the community can know what is being proposed?
Lira Filippini live answered
17 Thank you for this forum! To your question about walking/biking from downtown to this area: I do walk/bike here and there are many areas where one feels like you are competing with cars - Front St by and past the arena, the roundabout, crossing major streets like Laurel, and even within downtown. I would love to see more walking/biking friendly and even more traffic restriction/redirection or public transit to get from/to tourist areas.

Janine live answered
18 As someone who lives in the downtown residential district (Washington Street near Laurel), I agree with Gillian that height limits are critical, especially with the density bonus. A height step-down from the downtown core to the beach makes sense visually and for quality of life near the ocean.

Gerry Mandel A height step down is a possible option. Thanks for that. We’ll be sure to analyze options.
19 I agree with the above comment, requesting “story poles” on the development sites, to more accurately show the massing of buildings.

Anon live answered
20 On new computer and can't figure out how to unmute myself and remute when complete?
CANDACE live answered
Questions and Answers Report
Topic: Downtown Plan Expansion: Community Workshop #1
Webinar ID: 827 5773 3716
Actual Duration (minutes) 95
Actual Start Time: 11/13/2021 9:45:00 AM
2/15/2022 Page 1

30.133
Number Question Asker Name Answer(s)
21 My questions keep getting bounced out. Third try. Is the current BSOL plan being considered which studied this density and height for future development.

It states higher densities towards the River bend and REDUCED nearer the conservation district. Will this tapering down heights and densities be kept in the review process?
Anita live answered
22 I would HOPE that development will affect existing businesses! The Asti. The anarchistic corner…
Darrius Mohsenin live answered
23 Creating new public open space is a welcome suggestion, something many cities are doing. Will this be public space, private space, or some sort of public/private partnership, to provide maintenance, security, and “activation” (i.e. programming)?
Anon live answered
24 Every time the slide changes, it bounces me out of the Q&A and loses my Q.

May have to participate on website.

Anita live answered
25 If Cedar St. has a 50’ height limit, how can the new Library Mixed Use project exceed that?
Anon live answered
26 This area (close to beach) seems to warrant market rate housing. Then perhaps not required to build higher.

Anon live answered
27 I strongly support the creation of new housing (both affordable and market) south of Laurel along with a sporting and performance space (arena and entertainment venue). As an operator of businesses both downtown and in the beach area I agree that some people only want to visit the beach, however many people arrive via Ocean St and simply don’t know that our downtown exists. When I walk from downtown to the beach I’m always a little surprised by how short the distance is yet psychologically the separation seems much greater due to the rather strange way the two areas are connected. Looking forward to study around how this area can be made more friendly for biking/walking.

Zachary Davis live answered
28 Will a cumulative Traffic Study be done that captures all the large projects coming in downtown? These 3 streets Front, Pacific, Center are main routes for residents to get to and from home, and huge gridlock today during most of year. Not everyone can walk or bike
Anita Will a cumulative Traffic Study be done that captures all the large projects coming in downtown? These 3 streets Front, Pacific, Center are main routes for residents to get to and from home, and huge gridlock today during most of year. Not everyone can walk or bike
29 There's no audio for last couple mins Anita There's no audio for last couple mins 30 One hopes a “No Plan” alternative is an option Gillian Greensite That is typically one of the options. 31 No video either Anita No video either
32 How do we build larger modern units for families? Kyle Kelley live answered 33 High rise buildings have been deemed actually quite bad for climate change. So glad you brought that up Sarah. We should limit height to combat climate change: https://theconversation.com/cities-and-climate-change-why-low-risebuildings-are-the-future-not-skyscrapers-170673 Lira Filippini live answered
34 Traffic will just get worse unless there is a much improved bus/public transportation system. The Boardwalk has a huge surface lot (or more than one); if a parking structure is going to be part of the expansion, it should be a cooperative venture, between the Boardwalk, Warriors (both will benefit), and the City.

Anon live answered
35 The Beach/South of Laurel Plan is 23 years old. Passed in 1998 Gillian Greensite live answered 36 Mindful of the relative time frames of the two projects (Downtown expansion & multi-family residential objective standards), I would like to encourage the City to think comprehensively about the work. Specifically, I would like to know whether Staff will explore the opportunity this Expansion presents to relieve some of the currently-being-discussed intensification of areas outside of downtown (such as Mission, Water, and Soquel)? My personal goal would be to be able to “hold” development on “corridor” sites that are adjacent to singlefamily zoning to 3 stories / 36 feet, to avoid the unfortunate health and privacy impacts of taller building on our existing neighborhoods. This would seem to reflect or rhyme with Staff’s stated goal to preserve the residential neighborhood immediately adjacent to the target Expansion area.

Doug Engfer live answered
37 This proposal really calls for a competent developer to assemble parcels together to create a sports village. I am already in discussions with a developer to contribute property and there IS interest among other property owners.

Darrius mohsenin live answered
38 Here’s an interesting study (out of the UK) exploring the total life cycle climate impacts of different density profiles. Net-net: Think Paris not NYC for least climate impactful urban development. https://theconversation.com/cities-andclimate-change-why-low-rise-buildings-are-the-future-not-skyscrapers-170673 Doug Engfer live answered
39 Response to Doug. This area also is adjacent to single family homes. Gillian Greensite live answered 40 Suggesting luxury housing would seem to be met with community outcry! But not all housing needs to be low-income.

Anon live answered
41 Kyle Kelley’s question is very important. Hope you can incorporate this sort of incentive while keeping FAR within what will be healthy for the community.

We need to accommodate families, not just SRO (single room occupancy) units.

Lira Filippini live answered
2/15/2022 Page 2

30.134
Number Question Asker Name Answer(s)
42 There are few comments suggesting we could be like Paris, so let me add this:
“The City of Light became the City of Bike, and U.S. cities should take notice”. https://archive.curbed.com/2020/1/15/21065343/bike-paris-cycling-annehidalgo.

Janine live answered
43 B/SOL calls for new housing in this area to be for families with 2 to 3 bedrooms.

Will that goal be retained?
Gillian Greensite live answered
44 How can we decrease Vehicle Miles Travelled (VMT) so that we're lowering overall greenhouse gas emissions as part of our plan?
Kyle Kelley live answered
45 A higher class hotel would help upgrade the area. Anon live answered 46 I fully support more housing and economic development in South of Laurel. Is solving the EXISTING summer weekend traffic gridlock a priority in this plan, along with the additional traffic that will be produced as we increase the residential and visitor population in this zone? What's the plan to divert beachvisitor vehicular traffic away from this area so the redevelopment can thrive? VMT may discourage new residents from driving, but it will not keep beach visitors from clogging up neighborhoods with their cars.

Jim Sandoval live answered
47 What Sarah is describing is EXACTLY what needs to happen! A new comprehensive vision of what we want Santa Cruz to be in the future!! Why put that off? Decision will be irreversible!
Anon We do this every time we write the General Plan. We have a current 2030 General Plan that the community worked hard on, and that is what we are implementing.
48 Given the persistent homeless problems in the area and immediate vicinity, it’s just not an appropriate area for families to live. They’re better off with affordable housing elsewhere.

Darrius Mohsenin live answered
49 There are no schools nearby (walking distance) for families. No real shopping options. The idea that downtown Santa Cruz will “provide everything” within walking or biking distance for residents is a fantasy.

Anon live answered
50 A third of our town is students so do not forget about them. Housings for those working Downtown would need a significant amount of truly Affordable Housing for Service and Retail workers. Young families will require amenities for children. All of these use case scenarios I do not see being played out over and over with these large density projects.

CANDACE live answered
2/15/2022 Page 3

30.135
WELCOME!
Santa Cruz Downtown Plan
Expansion Project

OPEN HOUSE

30.136

WELCOME TO
“THE ZONE”
What should we make of it?
bring the
community together
engaged in a planning process
we heard a lot!
feedback
Housing

M AT T H E W

THOMPSON

ARCHITECT

30.137
Project Study Area

30.138
Work Program

30.139

30.140

30.141
Our Three “Big Ideas” Regarding
Project Overview

1. This project is the result of decades of
plans to better connect Downtown to the
Beach and River.

2. Input from the public, Planning
Commission, Downtown Commission,
and City Council will drive the
development scenario studied in
environmental review.

3. Project Goals focus on increasing housing
capacity and generating new economic
opportunities while also planning for
development of a new Warriors arena.

30.142

PROJECT
GOALS

1. total number of housing

2. 3.
a.
b.

4. permanent arena.

5. 6. Generate

30.143
Depot
Park
SCPD
London Nelson
Community Center
Santa Cruz
High School
Main Beach
Santa Cruz Wharf
Beach Flats
Neary Lagoon
Santa Cruz
Metro Center
Legend
Project Study Area
Downtown Plan Area
Beach South of Laurel Plan Area

30.144

CIRCULATION &

STREETSCAPE

30.145
Our Three “Big Ideas” Regarding
Circulation and Streetscape

1. Re-routing the Laurel St Extension could
create new opportunities for civic space
while maintaining/improving east-bound
traffic flow.

2. Incorporating “Flex Zones” on Pacific
could allow for a wider variety of events
and activities in the area.

3. Maintaining and enhancing existing
connections for pedestrians and cyclists is
a core component of the plan.

30.146
V

30.147

DOWNTOWN PLAN EXPANSION
Existing Proposed

CIRCULATION

30.148

DOWNTOWN PLAN EXPANSION SECTION KEY
2 9
3 8
1 5
4 7
6 30.149

30.150

30.151

30.152

30.153

30.154
BEACH

CONNECTIVITY

30.155
Our Three “Big Ideas” Regarding
Beach Connectivity

1. This project is the result of decades of
plans to better connect Downtown to the
Beach and River to unify two key points of
attraction in the city.

2. A better connection supports the
economic health of the city by bringing
more beach visitors downtown to support
local businesses.

3. Improved connections create a more
engaging and accessible pedestrian
experience and provide the opportunity
for additional civic spaces like a lookout
area at the top of the Beach Hill stairs.

30.156

DOWNTOWN PLAN EXPANSION BEACH CONNECTIVITY ROUTE TYPES
Around the Hill
Over the Hill
Top of the Hill

30.157

DOWNTOWN PLAN EXPANSION CLIFF STREET

30.158
V

30.159

SUSTAINABILITY &

RESILIENCY

30.160
Our Three “Big Ideas” Regarding
Sustainability and Resiliency

1. New development can incorporate
mitigation measures to increase
resiliency of the project area and help
protect neighborhoods beyond.

2. New development is very water efficient.

The City’s Water Dept has planned for
growth and continues to look for ways to
improve the City’s water storage despite
climate change threats to supply.

3. Protecting and maintaining the City’s
flood infrastructure (River Levee, pump
station #1) is an important component of
any plan for the future of this area.

30.161

DOWNTOWN PLAN EXPANSION SAN LORENZO RIVER

30.162

30.163

30.164
Frequently Asked Questions about Growth and Development Water is a vital element of sustainable development in our community. It must be managed proactively and strategically to ensure there’s enough water for today, without compromising the ability of future generations to meet their needs.

If the City stopped growing, would we still have water shortages? Yes. Santa Cruz has had water shortages for the last several decades, driven by droughts. Yet even with 30% growth since the 1980s, we’re using as much water now as we were then, thanks to conservation efforts including plumbing code changes and water efficient appliances and landscapes. Our supply problem has been caused by cyclical shortfalls in rain, exacerbated by a long-term lack of ability to capture and store rainfall. Climate change is now making this problem much worse, with so-called “normal” rainfall years a thing of the past.

How can the City continue to allow growth when we know there will be water shortages?
Thanks to climate change, our water supply problem must be solved regardless of whether or not the City grows. With changes to our climate now happening quickly, our supply problem needs to be solved for today’s needs as well as tomorrows’.

Why not eliminate growth and simply conserve more water to get us through shortages?
Our reality is that even if the population of Santa Cruz could be frozen in time, with not a single person added, further conservation won’t eliminate water shortages. The difficulties of climate change demand that we increase our water supply.

What’s the connection between climate change, water supply, and growth? Climate change is increasing the frequency of our water shortages and decreasing the reliability of our supply – regardless of growth. It necessitates the need to add to our supply to ensure there is water for today’s needs, as well as to support the needs of tomorrow’s community. The size and impact of this

30.165
challenge is essentially the same, whether or not current growth projections are included.

Why not just stop development until the water supply problem is solved? Projected city growth – meaning state-assigned growth and additional housing requirements – is included in our water supply and demand management planning. We’ve planned for growth. In addition, much of the development in Santa Cruz replaces older, inefficient buildings, with new buildings containing efficient plumbing and fixtures. Many new higher-density buildings use much less water than their lower-density predecessors.

When you say you’ve planned for growth, how do you know how much growth to plan for?
The California Department of Water Resources has specific requirements and methodologies for water agencies to use to determine how much new housing and population growth is expected to occur over time. To make our most recent growth projection, we used existing references such as general plans, long range development plans, and regional growth projections issued by the Association of Monterey Bay Area Governments to forecast expected increases in local housing and population within our service area.

30.166

30.167
Our Three “Big Ideas” Regarding
Civic Spaces & Arena

1. Creating safe, accessible, and
engaging social gathering spaces for the
community, arena events, and visitors of
all ages.

2. A revitalized and vibrant downtown
neighborhood that is inspired through
art, entertainment, technology, and
illumination.

3. “The Zone” as a unifying element of
the downtown, the river, and the beach
through connectivity and wayfinding.

30.168
V

30.169

DOWNTOWN PLAN EXPANSION GATEWAYS AND NODAL POINTS

30.170
PACIFIC AVENUE “FLEX ZONE”
First Street, Livermore Castro Street, Mountain View

DOWNTOWN PLAN EXPANSION

30.171

ENERGY, ACTIVITY & WAYFINDING
Gateway to downtown;
future landmark opportunity
and visual connection to
San Lorenzo River
Gateway to beach;
Coconut Grove and Beach
Boardwalk
Low-intensity illumination along
pimary corridors area provides
to “The Zone”
Low-intensity illumination
beneath Laurel Street bridge
Low-intensity illumination of
stone wall along Front Street
Avenue
“The Zone”

DOWNTOWN PLAN EXPANSION

30.172

OUTDOOR ARENA ENTERTAINMENT
Chase Center / Thrive City, San Francisco (Golden State Warriors) Deer District, Milwaukee (Bucks) L.A. Live, Los Angeles (Clippers & Lakers) Footprint Center, Phoenix (Suns)

DOWNTOWN PLAN EXPANSION

30.173

DOWNTOWN PLAN EXPANSION ART & ACTIVATION

30.174

30.175

HOUSING

30.176
Our Three “Big Ideas” Regarding
Housing

1. The City needs to increase housing
capacity in the project area. This is a
requirement of the state grant funding
which received approval from Council.

2. This location provides a significant
opportunity to make progress toward our
RHNA in a location close to jobs, transit,
and recreation.

3. Affordable housing & City assistance
programs will remain vital pieces of the
plan in order to provide housing
opportunities for more people.

30.177
0 500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Very Low Low Moderate Above Moderate Total RHNA
Regional Housing Needs Analysis (RHNA) Comparison
RHNA 2015-2023
Housing Built 2015-2021
Draft RHNA 2024-2032

DOWNTOWN PLAN EXPANSION HOUSING
Baseline Scenario - 931 Scenario 1 - 1,319 Scenario 2 - 1,579 Scenario 3 - 1,701

30.178

30.179

30.180
438

AFFORDABLE
UNITS

DOWNTOWN HOUSING PROJECTS IN THE PIPELINE

TOTAL UNITS PLANNED
1,244

TOTAL UNITS
4 100%

AFFORDABLE

PROJECTS

PROJECTS IN

DOWNTOWN PLAN AREA
7 DEVELOPMENT

PROJECTS

UNDERWAY

PROJECTS IN

PROPOSED DOWNTOWN

EXPANSION AREA
1 DEVELOPMENT

PROJECT

UNDERWAY

30.181

5. RIVERFRONT APARTMENTS
A seven-story, mixed-use building with 175
residential condos (including 20 affordable
units) and ~11,498 square feet of ground floor
and levee front commercial space with
elevated patio dining, retail units and
recreational opportunities.
3 LIBRARY MIXED-USE PROJECT
The redesigned Downtown Library brings
together ~35,000 square feet of modern library
programmable space plus a ~5,000 square
foot roof deck, five stories of affordable
housing and three stories of parking.

8. CALYPSO
Situated between Downtown and the
Boardwalk, 130 Center St. is designed to
connect the city to the beach. The project will
bring 233 market rate and 35 affordable
housing units and ~2,618 sq. ft. of ground floor
commercial space.

7. 530 FRONT STREET
530 Front street brings design and outdoor
activation to the nexus of Downtown at Front
Street and Soquel Avenue and commercial
activation fronting the Riverwalk levee. The
project includes 276 market rate and 37
affordable housing units.

1. PACIFIC STATION NORTH
One of the most sustainable buildings on the
Central Coast with all 95 units dedicated to
affordable housing, Pacific Station North is the
first of its kind. The ground floor redesigned
Metro Station includes ~8,046 square feet of
commercial retail, 22 bus bays, a 1,125 square
foot public bike hub space, and a public paseo.

4. CENTER/CEDAR
The mixed-use development on the Calvary
Church parking lot brings 65 affordable
supportive housing units, ~2,160 square feet of
commercial retail space and a public paseo.

6. ANTON PACIFIC
Anton Pacific is a 205-unit multifamily
property featuring ~11,000 square feet of
ground-floor retail space. While all units are
market rate, developers dedicated nearby
land to the city for Pacific Station South.

2. PACIFIC STATION SOUTH
As the sister building to Pacific Station North,
the Pacific Station South project is a 100%
affordable housing project with 70 units. The
dedicated medical and dental spaces are
anticipated to be the new sites for Santa Cruz
Community Health Center and Dientes
Community Dental Care.

HOUSING

PROJECTS

CURRENTLY IN

THE PIPELINE IN

DOWNTOWN

SANTA CRUZ

30.182

DEVELOPMENT

SCENARIOS

30.183
Our Three “Big Ideas” Regarding
Development Scenarios

1. This is the most sustainable area to grow
in the region. Redevelopment in this area
will only happen once in our lifetimes –
buildings are expected to last 60+ years.

2. Scenarios could have heights capped with
a Developer’s Agreement or scenario
heights could be with or without Density
Bonus (base height set lower or left as is).

3. The location of the arena within the
project area provides opportunities for
civic space and a transition to lower
height toward the neighborhood or
toward the river depending on location.

30.184

DOWNTOWN PLAN EXPANSION DEVELOPMENT SCENARIOS
(149) (240)
(270) (310)
(25)
(158)
(198) (238)
(313) (432) (0) (0)
(126) (156)
(0) (0) (433) (433)
(163)
(123) (123) (135)
(64) (45) (45) (45)
(15) (6) (6) (6)
(31) (120) (144) (144)
(78) (90) (108) (108)
(91) (105) (126) (126)
Scenario 1
X

A B A A A
B
B B
C C C1 C1
C2 C2

D D D D

E E E E

F F F F

H H H H

I I I I

J J J J
*
* 3.5 FAR allowed; redevelopment
parcels projected to be bulit out at
heights exceeding 60+ feet as allowed
by State Law. aur aur aur aur

30.185

30.186

30.187

30.188

30.189
Assumptions Unit Mixes-FAR
Santa Cruz Downtown Plan Expansion Development Scenarios 2/25/2022 Unit Mix Assumptions
Unit Size Unit Mix
Not used in this analysis.

Unit Mix 1 (Small) Stu 400 80% 320
Affordable / Student 1 BR 650 18% 117
2 BR 900 2% 18
455 sf Average Unit Size
Unit Size Unit Mix
Assumed for all Development Scenarios:

Unit Mix 2 (Medium) Stu 450 10% 45
Market Rate (Typical) 1 BR 700 70% 490
2 BR 950 10% 95
3 BR 1,200 10% 120
750 sf Average Unit Size
Unit Size Unit Mix
Not used in this analysis.

Unit Mix 3 (Large) 1 BR 800 10% 80
Market Rate / Luxury 2 BR 1,100 70% 770
3 BR 1,500 19% 285
4 BR 1,800 1% 18
1,153 sf Average Unit Size

Base Parcels
Parcel SF Acres
A
52453 1.20 sf ac sf ac sf ac
All Parcels 465,348 10.68 486,393 11.17 465,537 10.69
B A-D Only 291,879 6.70 312,924 7.18 292,067 6.70
40627 0.93 E-J Only 173,469 3.98 173,469 3.98 173,469 3.98 (baseline) 19582 0.45
C
111723 2.56
C2 (South tip) 33013 0.76
D
87265 2.00
(baseline) 108121 2.48
E
54982 1.26
F
21320 0.49
G
4829 0.11
H
34080 0.78
I
26844 0.62
J
31414 0.72
TOTAL
465537 10.69

PARCEL AREAS
Baseline Scenario 1 Scenario 2-3

Baseline
Santa Cruz Downtown Plan Expansion Development Summary 2/25/2022 Baseline Scenario
Total Gross Floor Area: 1,202,280 square feet Total Gross Floor Area: 679,698 square feet Total Commercial Area: 50,800 square feet Total Commercial Area: 31,500 square feet Total Net Residential Area: 697,919 square feet Total Net Residential Area: 365,249 square feet Total Unit Count: 931 Units Total Unit Count: 487 Units Total Parking: 1,158 Spaces Total Parking: 687 Spaces
Block Square Feet Acres
Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor A 52,453 1.20 43,691 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 43691 0 37100 98
First Floor 43691 27045 14100 37 10,800
Total 183,585 Gross Floor Area
111,915 Net Res. Area 51,200 sf parking area 10,800 Commercial sf 750 Avg. Unit Size 135 spaces
149 Units 0.90 spaces per unit
123.9 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
R-H Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor B 19,582 0.45 13,264 55 750 375 85% 80% 40%
Zoning RH
GP High-Density Residential (H)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 13264 0 11200 29
First Floor 13264 6903 5400 14 2,700
Total 25 Units
18,543 Net Res. Area 16,600 sf parking area 2,700 Commercial sf 30,082 Gross Floor Area 43 spaces

1.54 FAR 1.74 spaces per unit

55.0 Units / acre
All Parcels Parcels A-D
Gross Site Area
Gross Site Area

Baseline
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C 111,723 2.56 97,542 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 97542 0 82900 221 0
First Floor 97542 45047 44600 118 18,000
Total 391,031 Gross Floor Area
234,791 Net Res. Area 127,500 sf parking area 18,000 Commercial sf 750 Avg. Unit Size 339 spaces
313 Units 1.08 spaces per unit
122.1 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
R-H Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor D 108,121 2.48 90,091 55 N/A 375 85% 80% 40%
Zoning RH / RM
GP High-Density Residential (H) / Medium Density Residential (M) Total 75,000 Gross Floor Area 170 spaces 0 Commercial sf Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor E 54,982 1.26 39,175 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 39175 0 33200 88 0
First Floor 39175 20940 15400 41 8,300
Total 192,438 Gross Floor Area
122,611 Net Res. Area 48,600 sf parking area 8,300 Commercial sf 750 Avg. Unit Size 129 spaces
163 Units 0.79 spaces per unit
129.5 Units / acre
Gross Site Area
Gross Site Area
Arena Parcel
Gross Site Area

Baseline
Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor F 21,320 0.49 14,669 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 14669 0 12400 33 0
First Floor 14669 9014 4800 12 3,600
Total 74,620 Gross Floor Area
47,961 Net Res. Area 17,200 sf parking area 3,600 Commercial sf 750 Avg. Unit Size 45 spaces
64 Units 0.70 spaces per unit
130.7 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor G 4,829 0.11 2,709 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 2709 0 2300 6 0
First Floor 2709 1373 1100 2 500
Total 16,900 Gross Floor Area
11,353 Net Res. Area 3,400 sf parking area 500 Commercial sf 750 Avg. Unit Size 8 spaces
15 Units 0.53 spaces per unit
136.6 Units / acre
Gross Site Area
Gross Site Area

Baseline
Block Square Feet Acres Net Site Area
(5-15' setback)
R-M Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor H 34,080 0.78 28,407 40 750 375 85% 80% 40%
Zoning RM
GP Medium-Density Residential (M)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 28407 0 24100 64 0
First Floor 28407 5382 19500 52 2,100
Total 31 Units
23,471 Net Res. Area 43,600 sf parking area 2,100 Commercial sf 34,720 Gross Floor Area 116 spaces

1.02 FAR 3.71 spaces per unit

40.0 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor I 26,844 0.62 20,438 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 20438 0 17300 46 0
First Floor 20438 4137 13800 36 1,600
Total 93,953 Gross Floor Area
58,812 Net Res. Area 31,100 sf parking area 1,600 Commercial sf 750 Avg. Unit Size 82 spaces
78 Units 1.05 spaces per unit
127.2 Units / acre
Gross Site Area
Gross Site Area

Baseline
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor J 31,414 0.72 24,373 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 24373 0 20700 55
First Floor 24373 8123 13800 36 3,200
Total 109,951 Gross Floor Area
68,462 Net Res. Area 34,500 sf parking area 3,200 Commercial sf 750 Avg. Unit Size 91 spaces
91 Units 1.00 spaces per unit
126.6 Units / acre
Gross Site Area

Scenario 1
Santa Cruz Downtown Plan Expansion Development Summary 2/25/2022 Scenario 1 (Low)
Total Gross Floor Area: 1,631,474 square feet Total Gross Floor Area: 1,029,636 square feet Total Commercial Area: 55,100 square feet Total Commercial Area: 35,800 square feet Total Net Residential Area: 1,005,930 square feet Total Net Residential Area: 628,275 square feet Total Unit Count: 1,319 Units Total Unit Count: 830 Units Total Parking: 1,202 Spaces Total Parking: 731 Spaces
Block Square Feet Acres
Net Site Area
(10' setback) Height Average Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor A 52,453 1.20 43,691 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 43,691 37100 98
First Floor 43,691 27045 14100 37 10,800
Second Floor 37,760 30208 40
Third Floor 37,760 30208 40
Fourth Floor 37,760 30208 40
Fifth Floor 37,760 30208 40
Sixth Floor 37,760 30208 40
Seventh Floor 37,760 30208 40
Total 270,251 Gross Floor Area 51,200 sf parking area 10,800 Commercial sf 181,248 Net Res. Area 135 spaces
240 Units 0.56 spaces per unit
199.3 Units / acre
All Parcels Parcels A-D
Gross Site Area

Scenario 1
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor B 40,627 0.93 32,338 120' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 32,338 0 27400 73
First Floor 32,338 17707 12400 33 7,000
Second Floor 25,486 20389 27
Third Floor 25,486 20389 27
Fourth Floor 25,486 20389 27
Fifth Floor 25,486 20389 27
Sixth Floor 10,000 8000 10
Seventh Floor 10,000 8000 10
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Total 184,282 Gross Floor Area 39,800 sf parking area 7,000 Commercial sf 121,556 Net Res. Area 106 spaces
158 Units 0.67 spaces per unit
169.4 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C 111,723 2.56 93,263 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 93,263 0 79200 211 0
First Floor 93,263 45047 40900 109 18,000
Second Floor 67,806 54245 72
Third Floor 67,806 54245 72
Fourth Floor 67,806 54245 72
Fifth Floor 67,806 54245 72
Sixth Floor 67,806 54245 72
Seventh Floor 67,806 54245 72
Total 500,102 Gross Floor Area 120,100 sf parking area 18,000 Commercial sf 325,471 Net Res. Area 320 spaces
432 Units 0.74 spaces per unit
168.4 Units / acre
Gross Site Area
Gross Site Area

Scenario 1
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor D 108,121 2.48 90,091 120' N/A 375 85% 80% 40%
Total 75,000 Gross Floor Area 170 spaces 0 Commercial sf Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor E 54,982 1.26 39,175 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 39175 0 33200 88 0
First Floor 39175 20940 15400 41 8,300
Second Floor 39175 31340 41
Third Floor 39175 31340 41
Fourth Floor 39175 31340 41
Total 156,699 Gross Floor Area 48,600 sf parking area 8,300 Commercial sf 94,019 Net Res. Area 129 spaces
123 Units 1.05 spaces per unit

97.4 Units / acre
Gross Site Area
Gross Site Area
Arena Parcel

Scenario 1
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor F 21,320 0.49 14,669 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 14669 0 12400 33 0
First Floor 14669 9014 4800 12 3,600
Second Floor 14669 11735 15
Third Floor 14669 11735 15
Fourth Floor 14669 11735 15
Total 58,675 Gross Floor Area 17,200 sf parking area 3,600 Commercial sf 35,205 Net Res. Area 45 spaces
45 Units 1.00 spaces per unit

91.9 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor G 4,829 0.11 2,709 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 2709 0 2300 6 0
First Floor 2709 1373 1100 2 500
Second Floor 2709 2167 2
Third Floor 2709 2167 2
Fourth Floor 2709 2167 2
Total 10,837 Gross Floor Area 3,400 sf parking area 500 Commercial sf 6,502 Net Res. Area 8 spaces
6 Units 1.33 spaces per unit

54.1 Units / acre
Gross Site Area
Gross Site Area

Scenario 1
Block Square Feet Acres Net Site Area
(5-15' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor H 34,080 0.78 28,407 75' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 28,407 0 24100 64 0
First Floor 28,407 5382 19500 52 2,100
Second Floor 23,002 18402 24
Third Floor 23,002 18402 24
Fourth Floor 23,002 18402 24
Fifth Floor 23,002 18402 24
Sixth Floor 23,002 18402 24
Total 143,419 Gross Floor Area 43,600 sf parking area 2,100 Commercial sf 92,010 Net Res. Area 116 spaces
120 Units 0.97 spaces per unit
153.4 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor I 26,844 0.62 20,438 75' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 20,438 0 17300 46 0
First Floor 20,438 4137 13800 36 1,600
Second Floor 16,927 13541 18
Third Floor 16,927 13541 18
Fourth Floor 16,927 13541 18
Fifth Floor 16,927 13541 18
Sixth Floor 16,927 13541 18
Total 105,071 Gross Floor Area 31,100 sf parking area 1,600 Commercial sf 67,706 Net Res. Area 82 spaces
90 Units 0.91 spaces per unit
146.0 Units / acre
Gross Site Area
Gross Site Area

Scenario 1
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor J 31,414 0.72 24,373 75' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 24,373 0 20700 55 0
First Floor 24,373 8123 13800 36 3,200
Second Floor 20,553 16442 21
Third Floor 20,553 16442 21
Fourth Floor 20,553 16442 21
Fifth Floor 20,553 16442 21
Sixth Floor 20,553 16442 21
Total 127,138 Gross Floor Area 34,500 sf parking area 3,200 Commercial sf 82,212 Net Res. Area 91 spaces
105 Units 0.87 spaces per unit
145.6 Units / acre
Gross Site Area

Scenario 2
Santa Cruz Downtown Plan Expansion Development Summary 2/25/2022 Scenario 2 (Medium)
Total Gross Floor Area: 1,893,352 square feet Total Gross Floor Area: 1,231,032 square feet Total Commercial Area: 59,200 square feet Total Commercial Area: 39,900 square feet Total Net Residential Area: 1,209,178 square feet Total Net Residential Area: 783,138 square feet Total Unit Count: 1,579 Units Total Unit Count: 1,027 Units Total Parking: 1,213 Spaces Total Parking: 742 Spaces
Block Square Feet Acres
Net Site Area
(10' setback) Height Average Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor A 52,453 1.20 43,691 120' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 43,691 37100 98
First Floor 43,691 27045 14100 37 10,800
Second Floor 37,760 30208 40
Third Floor 37,760 30208 40
Fourth Floor 37,760 30208 40
Fifth Floor 37,760 30208 40
Sixth Floor 37,760 30208 40
Seventh Floor 37,760 30208 40
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Total 300,251 Gross Floor Area 51,200 sf parking area 10,800 Commercial sf 205,248 Net Res. Area 135 spaces
270 Units 0.50 spaces per unit
224.2 Units / acre
All Parcels Parcels A-D
Gross Site Area

Scenario 2
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor B 40,627 0.93 32,338 160' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 32,338 0 27400 73
First Floor 32,338 17707 12400 33 7,000
Second Floor 25,486 20389 27
Third Floor 25,486 20389 27
Fourth Floor 25,486 20389 27
Fifth Floor 25,486 20389 27
Sixth Floor 10,000 8000 10
Seventh Floor 10,000 8000 10
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Eleventh Floor 10,000 8000 10
Twelvth Floor 10,000 8000 10
Thirteenth Floor 10,000 8000 10
Fourteenth Floor 10,000 8000 10
Total 224,282 Gross Floor Area 39,800 sf parking area 7,000 Commercial sf 153,556 Net Res. Area 106 spaces
198 Units 0.54 spaces per unit
212.3 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C1 78,710 1.81 67,857 85' N/A 375 85% 80% 40%
Total 75,000 Gross Floor Area 170 spaces 0 Commercial sf Gross Site Area
Arena Parcel
Gross Site Area

Scenario 2
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C2 33,013 0.76 25,670 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 25,670 0 21800 58 0
First Floor 25,670 16257 8000 21 6,500
Second Floor 19,899 15919 21
Third Floor 19,899 15919 21
Fourth Floor 19,899 15919 21
Fifth Floor 19,899 15919 21
Sixth Floor 19,899 15919 21
Seventh Floor 19,899 15919 21
Total 145,064 Gross Floor Area 29,800 sf parking area 6,500 Commercial sf 95,516 Net Res. Area 79 spaces
126 Units 0.63 spaces per unit
166.3 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor D 87,265 2.00 75,411 160' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 75,411 0 64000 170
First Floor 75,411 39028 30900 82 15,600
Second Floor 57,756 46205 61
Third Floor 57,756 46205 61
Fourth Floor 57,756 46205 61
Fifth Floor 57,756 46205 61
Sixth Floor 20,000 16000 21
Seventh Floor 20,000 16000 21
Eighth Floor 20,000 16000 21
Ninth Floor 20,000 16000 21
Tenth Floor 20,000 16000 21
Eleventh Floor 20,000 16000 21
Twelvth Floor 20,000 16000 21
Thirteenth Floor 20,000 16000 21
Fourteenth Floor 20,000 16000 21
Total 486,434 Gross Floor Area 94,900 sf parking area 15,600 Commercial sf 328,819 Net Res. Area 252 spaces
433 Units 0.58 spaces per unit
216.1 Units / acre
Gross Site Area
Gross Site Area

Scenario 2
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor E 54,982 1.26 39,175 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 39175 0 33200 88 0
First Floor 39175 20940 15400 41 8,300
Second Floor 39175 31340 41
Third Floor 39175 31340 41
Fourth Floor 39175 31340 41
Total 156,699 Gross Floor Area 48,600 sf parking area 8,300 Commercial sf 94,019 Net Res. Area 129 spaces
123 Units 1.05 spaces per unit

97.4 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor F 21,320 0.49 14,669 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 14669 0 12400 33 0
First Floor 14669 9014 4800 12 3,600
Second Floor 14669 11735 15
Third Floor 14669 11735 15
Fourth Floor 14669 11735 15
Total 58,675 Gross Floor Area 17,200 sf parking area 3,600 Commercial sf 35,205 Net Res. Area 45 spaces
45 Units 1.00 spaces per unit

91.9 Units / acre
Gross Site Area
Gross Site Area

Scenario 2
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor G 4,829 0.11 2,709 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 2709 0 2300 6 0
First Floor 2709 1373 1100 2 500
Second Floor 2709 2167 2
Third Floor 2709 2167 2
Fourth Floor 2709 2167 2
Total 10,837 Gross Floor Area 3,400 sf parking area 500 Commercial sf 6,502 Net Res. Area 8 spaces
6 Units 1.33 spaces per unit

54.1 Units / acre
Block Square Feet Acres Net Site Area
(5-15' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor H 34,080 0.78 28,407 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 28,407 0 24100 64 0
First Floor 28,407 5382 19500 52 2,100
Second Floor 23,002 18402 24
Third Floor 23,002 18402 24
Fourth Floor 23,002 18402 24
Fifth Floor 23,002 18402 24
Sixth Floor 23,002 18402 24
Seventh Floor 23,002 18402 24
Total 166,421 Gross Floor Area 43,600 sf parking area 2,100 Commercial sf 110,412 Net Res. Area 116 spaces
144 Units 0.81 spaces per unit
184.1 Units / acre
Gross Site Area
Gross Site Area

Scenario 2
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor I 26,844 0.62 20,438 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 20,438 0 17300 46 0
First Floor 20,438 4137 13800 36 1,600
Second Floor 16,927 13541 18
Third Floor 16,927 13541 18
Fourth Floor 16,927 13541 18
Fifth Floor 16,927 13541 18
Sixth Floor 16,927 13541 18
Seventh Floor 16,927 13541 18
Total 121,998 Gross Floor Area 31,100 sf parking area 1,600 Commercial sf 81,248 Net Res. Area 82 spaces
108 Units 0.76 spaces per unit
175.3 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor J 31,414 0.72 24,373 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 24,373 0 20700 55 0
First Floor 24,373 8123 13800 36 3,200
Second Floor 20,553 16442 21
Third Floor 20,553 16442 21
Fourth Floor 20,553 16442 21
Fifth Floor 20,553 16442 21
Sixth Floor 20,553 16442 21
Seventh Floor 20,553 16442 21
Total 147,692 Gross Floor Area 34,500 sf parking area 3,200 Commercial sf 98,655 Net Res. Area 91 spaces
126 Units 0.72 spaces per unit
174.7 Units / acre
Gross Site Area
Gross Site Area

Scenario 3
Santa Cruz Downtown Plan Expansion Development Summary 2/25/2022 Scenario 3 (High)
Total Gross Floor Area: 2,016,152 square feet Total Gross Floor Area: 1,341,032 square feet Total Commercial Area: 59,200 square feet Total Commercial Area: 39,900 square feet Total Net Residential Area: 1,307,418 square feet Total Net Residential Area: 871,138 square feet Total Unit Count: 1,701 Units Total Unit Count: 1,137 Units Total Parking: 1,213 Spaces Total Parking: 742 Spaces
Block Square Feet Acres
Net Site Area
(10' setback) Height Average Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor A 52,453 1.20 43,691 160' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 43,691 37100 98
First Floor 43,691 27045 14100 37 10,800
Second Floor 37,760 30208 40
Third Floor 37,760 30208 40
Fourth Floor 37,760 30208 40
Fifth Floor 37,760 30208 40
Sixth Floor 37,760 30208 40
Seventh Floor 37,760 30208 40
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Eleventh Floor 10,000 8000 10
Twelvth Floor 10,000 8000 10
Thirteenth Floor 10,000 8000 10
Fourteenth Floor 10,000 8000 10
Total 340,251 Gross Floor Area 51,200 sf parking area 10,800 Commercial sf 237,248 Net Res. Area 135 spaces
310 Units 0.44 spaces per unit
257.4 Units / acre
All Parcels Parcels A-D
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor B 40,627 0.93 32,338 200' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 32,338 0 27400 73
First Floor 32,338 17707 12400 33 7,000
Second Floor 25,486 20389 27
Third Floor 25,486 20389 27
Fourth Floor 25,486 20389 27
Fifth Floor 25,486 20389 27
Sixth Floor 10,000 8000 10
Seventh Floor 10,000 8000 10
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Eleventh Floor 10,000 8000 10
Twelvth Floor 10,000 8000 10
Thirteenth Floor 10,000 8000 10
Fourteenth Floor 10,000 8000 10
Fifteenth Floor 10,000 8000 10
Sixteenth Floor 10,000 8000 10
Seventeenth Floor 10,000 8000 10
Eighteenth Floor 10,000 8000 10
Total 264,282 Gross Floor Area 39,800 sf parking area 7,000 Commercial sf 185,556 Net Res. Area 106 spaces
238 Units 0.45 spaces per unit
255.2 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C1 78,710 1.81 67,857 85' N/A 375 85% 80% 40%
Total 75,000 Gross Floor Area 170 spaces 0 Commercial sf Gross Site Area
Arena Parcel
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C2 33,013 0.76 25,670 120' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 25,670 0 21800 58 0
First Floor 25,670 16257 8000 21 6,500
Second Floor 19,899 15919 21
Third Floor 19,899 15919 21
Fourth Floor 19,899 15919 21
Fifth Floor 19,899 15919 21
Sixth Floor 19,899 15919 21
Seventh Floor 19,899 15919 21
Eighth Floor 10,000 8000 10
Ninth Floor 10,000 8000 10
Tenth Floor 10,000 8000 10
Total 175,064 Gross Floor Area 29,800 sf parking area 6,500 Commercial sf 119,516 Net Res. Area 79 spaces
156 Units 0.51 spaces per unit
205.8 Units / acre
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor D 87,265 2.00 75,411 160' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 75,411 0 64000 170
First Floor 75,411 39028 30900 82 15,600
Second Floor 57,756 46205 61
Third Floor 57,756 46205 61
Fourth Floor 57,756 46205 61
Fifth Floor 57,756 46205 61
Sixth Floor 20,000 16000 21
Seventh Floor 20,000 16000 21
Eighth Floor 20,000 16000 21
Ninth Floor 20,000 16000 21
Tenth Floor 20,000 16000 21
Eleventh Floor 20,000 16000 21
Twelvth Floor 20,000 16000 21
Thirteenth Floor 20,000 16000 21
Fourteenth Floor 20,000 16000 21
Total 486,434 Gross Floor Area 94,900 sf parking area 15,600 Commercial sf 328,819 Net Res. Area 252 spaces
433 Units 0.58 spaces per unit
216.1 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor E 54,982 1.26 39,175 50' / 75' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 39175 0 33200 88 0
First Floor 39175 20940 15400 41 8,300
Second Floor 39175 31340 41
Third Floor 39175 31340 41
Fourth Floor 39175 31340 41
Fifth Floor 6400 5120 6
Sixth Floor 6400 5120 6
Total 169,499 Gross Floor Area 48,600 sf parking area 8,300 Commercial sf 104,259 Net Res. Area 129 spaces
135 Units 0.96 spaces per unit
107.0 Units / acre
Gross Site Area
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor F 21,320 0.49 14,669 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 14669 0 12400 33 0
First Floor 14669 9014 4800 12 3,600
Second Floor 14669 11735 15
Third Floor 14669 11735 15
Fourth Floor 14669 11735 15
Total 58,675 Gross Floor Area 17,200 sf parking area 3,600 Commercial sf 35,205 Net Res. Area 45 spaces
45 Units 1.00 spaces per unit

91.9 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor G 4,829 0.11 2,709 50' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 2709 0 2300 6 0
First Floor 2709 1373 1100 2 500
Second Floor 2709 2167 2
Third Floor 2709 2167 2
Fourth Floor 2709 2167 2
Total 10,837 Gross Floor Area 3,400 sf parking area 500 Commercial sf 6,502 Net Res. Area 8 spaces
6 Units 1.33 spaces per unit

54.1 Units / acre
Gross Site Area
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(5-15' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor H 34,080 0.78 28,407 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 28,407 0 24100 64 0
First Floor 28,407 5382 19500 52 2,100
Second Floor 23,002 18402 24
Third Floor 23,002 18402 24
Fourth Floor 23,002 18402 24
Fifth Floor 23,002 18402 24
Sixth Floor 23,002 18402 24
Seventh Floor 23,002 18402 24
Total 166,421 Gross Floor Area 43,600 sf parking area 2,100 Commercial sf 110,412 Net Res. Area 116 spaces
144 Units 0.81 spaces per unit
184.1 Units / acre
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor I 26,844 0.62 20,438 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 20,438 0 17300 46 0
First Floor 20,438 4137 13800 36 1,600
Second Floor 16,927 13541 18
Third Floor 16,927 13541 18
Fourth Floor 16,927 13541 18
Fifth Floor 16,927 13541 18
Sixth Floor 16,927 13541 18
Seventh Floor 16,927 13541 18
Total 121,998 Gross Floor Area 31,100 sf parking area 1,600 Commercial sf 81,248 Net Res. Area 82 spaces
108 Units 0.76 spaces per unit
175.3 Units / acre
Gross Site Area
Gross Site Area

Scenario 3
Block Square Feet Acres Net Site Area
(10' setback) Height Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor J 31,414 0.72 24,373 85' 750 375 85% 80% 40%
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf Residential Area Units Basement 24,373 0 20700 55 0
First Floor 24,373 8123 13800 36 3,200
Second Floor 20,553 16442 21
Third Floor 20,553 16442 21
Fourth Floor 20,553 16442 21
Fifth Floor 20,553 16442 21
Sixth Floor 20,553 16442 21
Seventh Floor 20,553 16442 21
Total 147,692 Gross Floor Area 34,500 sf parking area 3,200 Commercial sf 98,655 Net Res. Area 91 spaces
126 Units 0.72 spaces per unit
174.7 Units / acre
Gross Site Area

Summary Comparison
Santa Cruz Downtown Plan Expansion Development Scenarios 2/25/2022 Baseline Scenario 1 Scenario 2 Scenario 3
Total Gross Floor Area: (square feet) 1,202,000 1,631,000 1,893,000 2,016,000 Total Commercial Area: (square feet) 50,000 55,000 59,000 59,000 Total Net Residential Area: (square feet) 697,000 1,005,000 1,209,000 1,307,000 Total Unit Count: (units) 931 1,319 1,579 1,701
Overall Density: (units / acre) 87.1 118.1 147.7 159.2
Overall FAR: 2.58 3.35 4.07 4.33
Baseline Scenario 1 Scenario 2 Scenario 3
Total Gross Floor Area: (square feet) 679,000 1,029,000 1,231,000 1,341,000 Total Commercial Area: (square feet) 31,000 35,000 39,000 39,000 Total Net Residential Area: (square feet) 365,000 628,000 783,000 871,000 Total Unit Count: (units) 487 830 1,027 1,137
Overall Density: (units / acre) 72.7 115.5 153.2 169.6
Overall FAR: 2.33 3.29 4.21 4.59
Baseline Scenario 1 Scenario 2 Scenario 3
Total Gross Floor Area: (square feet) 523,000 602,000 662,000 675,000 Total Commercial Area: (square feet) 19,000 20,000 20,000 20,000 Total Net Residential Area: (square feet) 332,000 377,000 426,000 436,000 Total Unit Count: (units) 444 489 552 564
Overall Density: (units / acre) 111.4 122.8 138.6 141.6 Overall FAR: 3.01 3.47 3.82 3.89
All Parcels
Parcels A-D
Parcels E-J

30.216
Santa Cruz Downtown Plan Expansion Development Summary 2/25/2022 Baseline Scenario
Total Gross Floor Area: 1,202,280 square feet Total Gross Floor Area: 679,698 square feet Total Commercial Area: 50,800 square feet Total Commercial Area: 31,500 square feet Total Net Residential Area: 697,919 square feet Total Net Residential Area: 365,249 square feet Total Unit Count: 931 Units Total Unit Count: 487 Units Total Parking: 1,158 Spaces Total Parking: 687 Spaces
Block Square Feet Acres
Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor A 52,453 1.20 43,691 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 43691 0 37100 98
First Floor 43691 27045 14100 37 10,800
Total 183,585 Gross Floor Area
111,915 Net Res. Area 51,200 sf parking area 10,800 Commercial sf 750 Avg. Unit Size 135 spaces
149 Units 0.90 spaces per unit
123.9 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
R-H Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor B 19,582 0.45 13,264 55 750 375 85% 80% 40%
Zoning RH
GP High-Density Residential (H)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 13264 0 11200 29
First Floor 13264 6903 5400 14 2,700
Total 25 Units
18,543 Net Res. Area 16,600 sf parking area 2,700 Commercial sf 30,082 Gross Floor Area 43 spaces

1.54 FAR 1.74 spaces per unit

55.0 Units / acre
All Parcels Parcels A-D
Gross Site Area
Gross Site Area

30.217
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor C 111,723 2.56 97,542 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 97542 0 82900 221 0
First Floor 97542 45047 44600 118 18,000
Total 391,031 Gross Floor Area
234,791 Net Res. Area 127,500 sf parking area 18,000 Commercial sf 750 Avg. Unit Size 339 spaces
313 Units 1.08 spaces per unit
122.1 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
R-H Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor D 108,121 2.48 90,091 55 N/A 375 85% 80% 40%
Zoning RH / RM
GP High-Density Residential (H) / Medium Density Residential (M) Total 75,000 Gross Floor Area 170 spaces 0 Commercial sf Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor E 54,982 1.26 39,175 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 39175 0 33200 88 0
First Floor 39175 20940 15400 41 8,300
Total 192,438 Gross Floor Area
122,611 Net Res. Area 48,600 sf parking area 8,300 Commercial sf 750 Avg. Unit Size 129 spaces
163 Units 0.79 spaces per unit
129.5 Units / acre
Gross Site Area
Gross Site Area
Arena Parcel
Gross Site Area

30.218
Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor F 21,320 0.49 14,669 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 14669 0 12400 33 0
First Floor 14669 9014 4800 12 3,600
Total 74,620 Gross Floor Area
47,961 Net Res. Area 17,200 sf parking area 3,600 Commercial sf 750 Avg. Unit Size 45 spaces
64 Units 0.70 spaces per unit
130.7 Units / acre
Block Square Feet Acres Net Site Area
(10-20' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor G 4,829 0.11 2,709 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 2709 0 2300 6 0
First Floor 2709 1373 1100 2 500
Total 16,900 Gross Floor Area
11,353 Net Res. Area 3,400 sf parking area 500 Commercial sf 750 Avg. Unit Size 8 spaces
15 Units 0.53 spaces per unit
136.6 Units / acre
Gross Site Area
Gross Site Area

30.219
Block Square Feet Acres Net Site Area
(5-15' setback)
R-M Density
(units/acre) Avg. Unit Size SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor H 34,080 0.78 28,407 40 750 375 85% 80% 40%
Zoning RM
GP Medium-Density Residential (M)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 28407 0 24100 64 0
First Floor 28407 5382 19500 52 2,100
Total 31 Units
23,471 Net Res. Area 43,600 sf parking area 2,100 Commercial sf 34,720 Gross Floor Area 116 spaces

1.02 FAR 3.71 spaces per unit

40.0 Units / acre
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor I 26,844 0.62 20,438 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 20438 0 17300 46 0
First Floor 20438 4137 13800 36 1,600
Total 93,953 Gross Floor Area
58,812 Net Res. Area 31,100 sf parking area 1,600 Commercial sf 750 Avg. Unit Size 82 spaces
78 Units 1.05 spaces per unit
127.2 Units / acre
Gross Site Area
Gross Site Area

30.220
Block Square Feet Acres Net Site Area
(10' setback)
CBD-E Density
(units/acre) FAR SF per parking space Pkg. Efficiency Res. Efficiency Ground Floor Commercial Factor J 31,414 0.72 24,373 40 3.5 375 85% 80% 40%
Zoning CBD-E
GP Regional Visitor Commercial (RVC)
Gross Floor Area Ground Level sf
(40' depth) Parking Area Parking Spaces Commercial sf
Basement 24373 0 20700 55
First Floor 24373 8123 13800 36 3,200
Total 109,951 Gross Floor Area
68,462 Net Res. Area 34,500 sf parking area 3,200 Commercial sf 750 Avg. Unit Size 91 spaces
91 Units 1.00 spaces per unit
126.6 Units / acre
Gross Site Area

30.221
Santa Cruz Downtown Plan Expansion Project
Open House Community Comments
The following are the written comments (transcribed from Post-it notes) by participants at the Santa Cruz Downtown Plan Expansion Project Open House, held at the Kaiser Permanente Arena on April 20, 2022.

Circulations & Streetscape

1. Re-route traffic headed to the boardwalk to Ocean and enter Boardwalk at the back of parking lot.

2. 5 story maximum, 50 feet maximum.

3. Personally, I don’t see anything wrong with taller buildings, but I am concerned that higherdensity housing would bring more cars into the neighborhood if there is not adequate public transit to offset the need for cars. Neighborhoods need lots of sunlight!

4. Please close Pacific from Cathcart to less cars like before. It is so nice to have that pedestrian area.

5. Please do traffic studies in the summer to capture beach traffic grid lock. Community via electronic message or billboard to visitors when boardwalk and beach lots are full so they can utilize lots elsewhere and not create gridlock on streets south of laurel, and beach neighborhoods.

6. More traffic circles!

7. I fully support more housing and economic development in SOLA and Downtown. Please use the redevelopment as an opportunity to divert summer beach goer gridlock from the SOLA Front, Pacific, and Center Street corridors. VMT may discourage new residents from driving, but not prevent beach goers from clogging up neighborhoods with cars.

8. Route traffic from Ocean to Boardwalk parking lot. Buildings should taper down in height and density towards the conservation district – max height of 5 stories near River to 1-2 stories max towards conservation area.

9. Habitat for humanity homes towards conservation district.

10. Reduce ops for cars to come in area – add/keep buses and trolley to move from other parts of city, like county parking lot.

11. Proposed circulation looks great. Spruce street paseo to the river is key! River levee activation there is key! Diverting/controlling/metering visitor beach vehicle/traffic.

12. Love the path to the river.

30.222

13. Close pacific on weekends for pedestrians.

14. Keep the bike path by river.

15. If the city requires native plants for other developments all city projects should also require native plants.

16. Ideas to improve access to the Boardwalk. Put an access-control gate on Laurel Street Ext to allow only Metro and Laurel St residents to use. Replace fence on Leibrandt w/ access gate.

17. When designing street lighting, please avoid subjecting the surrounding neighbors to excessive glare.

18. More pedestrian spaces, easy walkability for families with small children.

19. Where will the community garden spaces be located? These need to be included for cooling, sustainable food production, and social interaction hubs.

20. I travel Pacific daily via car, bike, or walk. I would want Pacific Avenue closed to car traffic from Laurel and to where it connects to Front street.

21. I love the street redirection to create more pedestrian walkway. Please consider expanding the pedestrian area in the space between the arena and between the Riverwalk.

22. Love the wider streets but how about not for cars to park on both sides and drive between? Make a dedicated bike lane!

23. Relocate wheelworks store, realign laurel street extension to come out to front street – southside of the arena. Add arena lane between clubhouse and arena. Rename street between parking garage and arena – spruce street. Relocate businesses on Front Street south of arena as needed.

Beach Connectivity

1. Widen the sidewalks and make space welcoming on foot, bike, and wheelchair.

2. Please restore the pathway between the Pacific/Front street intersection and 3rd street. The city fenced off this path 10-15 years ago, which impacted the pedestrian access between the beach and downtown.

3. Lots of trees, landscaping, and a small playground along the way.

4. Keep cars out! Shuttles around the area, better public transportation, pedestrian promenade with places to rest along the way.

5. Love that you’re thinking of the Riverwalk as a connector between the Zone and the beach.

Would love to see investment in the Riverwalk similar to the scale you’re envisioning for Cliff St.

6. Bike access! Maybe the many bike taxis have good ideas?

7. Nice to have a walkway to the beach. Can it be bicycle friendly too?

8. Retail along Cliff Street to the beach with kiosks and maybe food trucks on the weekends.

9. Open the closed stairs from the beach between 3rd and Front Street down to Pacific Avenue.

30.223

10. More safe walking and bicycle paths and safe bicycle parking. Make it beautiful to walk and ride and get out if you can.

11. Streets need to be safe for kids. Lower the car speeds.

12. There are already too many cars and most routes are not safe for pedestrians or cyclists.

Removing cars from existing routes (narrowing existing streets, removing surplus parking, restricting access, etc.) and adding accessible public transportation should be part of the plan.

13. Connect the Downtown with people, pedestrians, bikes, and businesses.

14. Signs with mileage to encourage walking.

15. Please be sure to improve all beaches and chairs along the way. They can be smaller (not sleeping size).

16. Public transportation is KEY. De-prioritize cars please.

17. Let’s have electric bike taxis to shuttle people.

Civic Spaces & Arena

1. Love the vision. Keep it as car free as possible.

2. Walkways through the buildings that lead to a courtyard with cafes, a la Carmel, not all cafes have to be in the front.

3. Please plan a solution to divert the current summer beach traffic from Front, Pacific and Center so “The Zone” isn’t overtaken by vehicular gridlock.

4. What about an alcohol-free space when teens can congregate? The last thing we need is a bunch of drunk rowdy sports fans near housing.

5. Simply because the Team creates economic and social positives for Santa Cruz.

6. Love the concept of light art on buildings, make it a draw. Could also have an outdoor movie screen for Summer shows “on the green” pedestrians only.

7. Looks like a great way to update the area and make it more family friendly. I like art installations.

8. The Hub for Sustainability Living is already a low to no cost social space in the zone. How do we stay a part of this neighborhood? – Penske!

9. Big Yes. Development would bring local jobs (union) and would bring revenue and tourism to the City.

10. Please include safe parking like bike link, lockers. I don’t feel safe leaving my bike with even the best lock. Maybe a monitored bike lot for warriors games to encourage bikes!

11. I like the concept of “Flex Zones” and having an interactive environment. I can’t wait to see what comes out as the initial vision.

12. Please include a performing arts center component in the arena design and include parking space that is adequate – even remote shuttle lots.

30.224

13. How will new arena development be financed? The City should not devote tax revenue or breaks to this project with begging poverty on social services and staff pay.

14. Big empty concrete plazas might be good for arena overflow, but it’s not good public space! Community first.

15. I really like having the arena a little “in” from the river – having the space all the way around for housing and restaurants and commercial.

16. Wouldn’t it be ideal to have the arena built with acoustical enhancements to allow the Santa Cruz Symphony to perform here along with other concert performances? Shared space.

17. Will there be public restrooms in the zone? Thanks, JD.

18. Looking forward to have a new arena and central civic amenity that connects the beach and downtown.

19. Beautiful concept – how do we create policies to not compete with the civic.

20. Do it!

21. New Orleans style arched entrances that look out at the Riverwalk.

22. Like the idea of a district like Deer District or Thrive City where people can gather for different types of events – Warriors watch parties, World Cup Soccer watch parties, live music, art exhibitions, etc. Watch parties would allow people to watch for free or low cost would allow the community to take part – not just those that can afford tickets.

23. Be sure to test acoustics, modern active and passive methods. Would like 1 building that realistically would be suitable for BOTH SC Warrior’s and the SC Symphony.

24. Love the wayfinding concept.

25. Be a spot for all sorts of events – UCSC, events, city, etc.

26. The team should not expect the city to pay for this (infrastructure, financing, etc.).

27. Make public spaces safe for pedestrians on the personal level.

28. It’s important to me that the Hub for Sustainable Living has a place in this future!

29. Love the idea of incorporating art components on bridges over the San Lorenzo to draw people in. Would love to see the Outdoor Arena Entertainment on the Riverwalk side of the arena.

30. The city should not abandon the civic for a “shiny new toy.”

31. I like this arena. I like hearing the crowd noise 2….3!

32. Support Warriors becoming a bigger part of the city, they’re great neighbors!

33. The inside/out of this space is a compelling idea.

34. So far I really like Scenario 3. Maximizing the space to build a community with lots of walkable amenities.

35. Must be designed with regard to wildlife on the river. More segregated meeting spaces, plazas, etc. Bicycle valet to reduce vehicle trips. SF Giants have it.

30.225

36. How can families afford tickets to Warriors games? Will the team make lower priced tickets available?

37. Use of this space is a compelling idea.

38. Communicate via electronic billboard to visitors when Boardwalk and Beach lots are full so they can park at other city lots and prevent gridlock in Beach/Boardwalk and south of laurel neighborhoods.

39. Sacramento Kings Arena – connection to K Street as inspiration for Arena Design.

40. Make Space for Food Trucks! First Friday Food Trucks as programming.

Housing

1. So excited for more housing in the area.

2. Affordable housing, manufactured homes.

3. 5 story maximum, 10’ x 5 stories = 50’ max height.

4. More housing – dense housing downtown is what we need.

5. What about the empty lot across from the police department?

6. The Paseo @ Maple Street is awesome! More like this in the new plan area.

7. Give me more affordable housing.

8. I want to see affordable workforce housing where preference is towards the working low income.

9. Maximize housing opportunity for people of all income levels.

10. Do not allow developers to exceed a cap height as a density bonus. Insist all development have at least 80% affordable inclusionary, higher amount of very low units.

11. Protections for existing small businesses in The Zone from displacement.

12. Meet the need for larger multi-bedroom units that are desirable to local single family homeowners that want to downsize and live a walkable lifestyle.

13. Fund the rail with development.

14. More housing means more residents, which means we need more community spaces! Not just public plazas and commercial retail and restaurants, but also nonprofits, cooperatives, and community-owned spaces. We will need a community clinic, more groceries, and lots of public toilets.

15. More affordable housing, keep building high!!

16. How did a 4 story project at 314 Jessie get to be 69 feet tall? 4 stories x 10 feet should equal 40.

Way too high.

17. A community ought to have a say. We are at capacity we shouldn’t be forced to build more housing.

30.226

18. Right type of housing (small one bedroom units) downtown and affordable market rates.

19. Excited to see housing of all types, we need to meet RHNA goals to avoid SB35 projects with little oversight.

20. More 100% affordable housing, less space for SC Warriors.

21. We need to build enough housing for families, students, workers who commute from Watsonville, and space for those fleeing heat in the central valley.

22. What is going to happen to current residents? They are going to be displaced.

23. Excited to have more housing! Would like to see flexile housing units and housing that is more dynamic to families at 4+. Keep building higher.

24. Even more housing than ever before please!

25. More housing and lots of low income housing.

26. A community has people of all works and means. How will the housing plans accommodate minimum waged service workers, retirees, currently unhoused residents? Can we ensure all 3000+ new units won’t be gobbled up by the affluent gentrifiers? How will this plan drive down rent?

27. With all the effort to make the connection to downtown more walkable and bikeable, also include housing!

28. Variable unit sizes to help all economic levels.

29. Don’t move the library! Keep the farmers market where it is!

30. Scenario 2 makes more sense than 3. Prefer lower height restrictions. I think ample use of low to moderate income [housing] is preferable in combined projects.

Development Scenarios

1. Whoa. We are already at traffic gridlock in the late spring and summer weekends. How on Earth will this work? Especially scenarios 2 and 3?

2. What is the plan to accommodate cars for all the new housing? Is there a way to help with traffic?

3. How will the City protect existing businesses and community organizations that may be priced out by development driven rent and land price increases?

4. I support the expansion of the downtown zone and proposed new developments. I think the height of the towers in scenario 2 and 3 would be hard to sell to the community, but I do like Laurel Street Extension rerouted. Thanks for this event!

5. Need space to build a community with lots of walkable amenities.

6. I like the idea of the arena being on the Riverwalk – Scenario 1 and 2, in order to create a greater diversity of user experience along this City park. Front Street will have housing and the Riverwalk

30.227

7. Please include on-site micro-grid electric facilities on all new development for public safety and health.

8. Not Scenario 3!! Please do not allow any building higher than 7 stories that aren’t already approved. In order to preserve the character of Santa Cruz that residents and tourists love. Please make residential units larger than 600 square feet to help families have reasonable living space.

Please protect wildlife!

9. I want to advocate for financial support of retail and service businesses that are truly community services such as the Hub! Help them stay alive!

10. Build housing for multiple generations; Scenario 3 is best.

11. Parking for a bajillion cars in unnecessary if you just provide public transportation.

12. I support connectivity between the river and boardwalk.

13. Please expand boundary to include more of laurel street towards mission. Increase height and increase density of housing.

14. Fund the rail with development.

15. Height caps should be last of the conditions considered.

16. I favor the scenarios that place housing along the river rather than the arena. And having the buildings tall along the river makes sense!

17. 200 feet is too high. Shift some development to Delaware. Build some larger units, not just micro.

18. Bring a larger supermarket closer to the beach and walkable. Sprouts/ Express target/ Staff of Life/ New Leaf. It feels like a food desert.

19. The scenario diagrams make it really hard to visualize. Please improve so the vision and beauty of the project is clear. So that voters can be convinced it’s a great idea!

20. Support the additional height for additional housing! Can UCSC participate in the arena? They need a sports arena!

21. I love the big bold ideas in Scenario 3! We want as much density as possible!

22. Please commit to whatever design concept and development necessary to keep the Sea Dubs in Santa Cruz for many years to come!

23. Down for high density as long as it includes mostly affordable and extremely affordable housing units.

24. We need housing units so build high density downtown.

25. Locating the Arena adjacent to the river would allow an orientation similar to Chase Center.

26. How will this change the quality of life for residents and the nearby river environment? Think about this, please.

27. Keep existing businesses and give existing tenants a right to continue to occupy this area.

28. The downtown area is the appropriate location for dense housing and higher buildings – walkable, near shops services, and employment, and near the transit center.

30.228

29. Santa Cruz is not Oakland or SF, Keep heights below 60 feet!

30. I have no problem with high density if traffic issues are mitigated!

31. So far I really like scenario 3. Maximizing the space to build a community with lots of walkable amenities.

32. Support Connectivity to the Riverwalk.

33. Please prioritize becoming familiar with STRONG TOWN principles and applying principles in the planning of The Zone.

34. Local hire requirements. State approved apprenticeship requirements. Sufficient parking for units.

35. Shade, parking rates.

36. With significant additional height – incorporate rooftop or top floor dining options – imagine the view!
Sustainability Resiliency

1. Renewable energy – incentives if you put solar on your house and other creative ideas.

2. Access to trails important – safety on trails for all to enjoy.

3. Safe crosswalks.

4. Urgency of green roofs, solar. What about waste and pollution? Lots of single use stuff on streets right now. Incentivize renewables.

5. Forget emission reductions and focus on climate adaptation. Don’t stifle development.

6. How can we not be displaced by these efforts, how can our rent stay low, where will people go for cheap rent?

7. Bike check (ALA SF Grants) could be run by bike church in exchange for space in Warrior’s building.

8. Require dual plumbing, use water, recycled or rainwater catchment for irrigation.

9. Dynamic signs for park and walk and dining.

10. Congestion fee? Rideshare taxes?

11. Would like to see the trolley back/expanded.

12. Having development brings people to this area, and safety and positive activity.

13. What about cloud seeding for H20 Supply? See Dubai 2020.

14. Put warriors stadium on River to gain space.

15. Safety in parking and walking is number 1 concern.

16. Energy demand?

17. What about buoyancy of buildings and flood?

18. Climate Change and Water Supply most important.

30.229

19. Isn’t this area in a flood plain? What about sea level rise?

20. Living, breathing “green” buildings. See Lord Foster.

21. Public cell phone charger/kiosks.

22. Want to see elevated warriors stadium with underground parking

23. When are we going talk about desal again? Create wetland w/ brackish.

24. Electric shuttle to this area, more than just during tourist season.

25. Cross river @ Ocean to the boardwalk.

26. Why are there so many cars?

27. How can we improve shored parking and trolly/bus to get around?

28. Bike Valet, please! Reusable materials and cups at games and events.

29. More walking, biking, and rolling access.

30. Think about ADA and dog friendly (service dogs).

31. Water features.

32. Include lots of shade trees.

33. If we are growing the neighborhood community, we need even more community centers. The Hub and Bike Church need to stay and we need more spaces for noncommercial congregations, workshops, stuff like that. Community kitchens, woodworking studios, gyms, medical care, etc.

34. Compost company in expansion area.

35. What about purple pipe? Are we laying it when we open the streets up?

36. Would love to have lots of bike parking and other incentives to walk or ride the Riverwalk to the zone.

37. What about rooftop gardens, community space, social hubs, expand connectivity and habitat.

38. How can Hub for Sustainable living be involved?

39. Wayfinding signage for bikes, walking.

40. Can you negotiate private lots? Parking is most important! It is too far from parking lot and this area.

41. Bike Church. How can we help with community bike/event space? We’re connected to who lives here.

42. Concerned about open space and water with new development.

43. Hydraulic bollards to protect roads from tourist traffic congestion with passes.

44. Love trails. River wall 200’ too tall!.

45. Want to see elevated warriors stadium with underground parking.

46. If we build it, will it change? To get people to river and attract people to us. Holistic approach.

47. How can we as a community nonprofit keep our space and serve our people?

30.230

30.231
Notes:

1. “Total Gross Floor Area” includes all building area above grade, including parking.

2. “Total Net Residential Area” assumes 80% efficiency for residential floors.

3. Baseline Scenario Assumptions:
• Commercially-zoned parcels to be developed at 3.5 FAR • Residentially-zoned parcels to be developed at 40 (R-M) to 55 (R-H) units per acre

4. Development Scenario Assumptions:
• +/-750 sf average unit size
• 40’ deep ground level building area surrounds at-grade parking • 40% of ground level building area to be Commercial uses; the remainder will be residential lobby, support, mechanical, and utility space (330)
(258)
(0)
(176)
(475)
(135)
(45)
(6)
(144)
(108)
(126)
Scenario 3.1
Study Area
Downtown Plan Area
Arena Development Parcel
Redevelopment Parcels
Redevelopment Parcel ID
Unit Allocation per Parcel
X
(xxx)
A B
C1
C2
D
E
F
G
H
I
J
Pacific Avenue
Cliff Street
Main Street
Front Street
Center Street
Cedar Street
Front Street
Laurel Street
3rd Street
Spruce Street
Sycamore Street
San
Lorenzo River
Laurel Street Extension
5865 Owens Drive
Pleasanton, CA 94588
925-251-7200
1680.001
06-01-2022
JOB NO.

DATE
N

ALTERNATIVE DEVELOPMENT SCENARIOS

SANTA CRUZ DOWNTOWN PLAN EXPANSION
Proposed Building Height Limit for
Development Scenario Analysis (Feet)
50 70
75 75, 85
145 Foot Flex Zone
185 Foot Flex Zone
225 Foot Flex Zone

30.232
Notes:

1. “Total Gross Floor Area” includes all building area above grade, including parking.

2. “Total Net Residential Area” assumes 80% efficiency for residential floors.

3. Baseline Scenario Assumptions:
• Commercially-zoned parcels to be developed at 3.5 FAR • Residentially-zoned parcels to be developed at 40 (R-M) to 55 (R-H) units per acre

4. Development Scenario Assumptions:
• +/-750 sf average unit size
• 40’ deep ground level building area surrounds at-grade parking • 40% of ground level building area to be Commercial uses; the remainder will be residential lobby, support, mechanical, and utility space (240)
(162)
(0)
(126)
(366)
(246)
(90)
(12)
(144)
(108)
(126)
Scenario PC
A B
C1
C2
D
E
F
G
H
I
J
Study Area
Downtown Plan Area
Arena Development Parcel
Redevelopment Parcels
Redevelopment Parcel ID
Unit Allocation per Parcel
X
(xxx)
Proposed Building
Height Limit for
Development Scenario
Analysis (Feet)
50 70
75 75, 85
*Zoning could be drafted to allow 1,620 units as described by Scenario PC; however, based on parcel size, geometry, and proximity to a Neighborhood Conservation Area, feasible unit count estimated to be 1,458.

Pacific Avenue
Cliff Street
Main Street
Front Street
Center Street
Cedar Street
Front Street
Laurel Street
3rd Street
Spruce Street
Sycamore Street
San
Lorenzo River
Laurel Street Extension
5865 Owens Drive
Pleasanton, CA 94588
925-251-7200
1680.001
06-01-2022
JOB NO.

DATE
N

ALTERNATIVE DEVELOPMENT SCENARIOS

SANTA CRUZ DOWNTOWN PLAN EXPANSION
*

30.233

CITY OF SANTA CRUZ
City Hall
809 Center Street
Santa Cruz, California 95060

PLANNING COMMISSION

MINUTES
May 5, 2022
7:00 P.M. GENERAL BUSINESS AND MATTERS OF PUBLIC INTEREST, ZOOM WEBINAR Call to Order-The meeting was called to order at 7:01 p.m.

Roll Call-Commissioners Conway, Greenburg, Kennedy, Maxwell, Mesiti-Miller, Schiffrin, and Dawson were present.

Statements of Disqualification-None
Oral Communications-None
Approval of Minutes

1. Approval of the minutes of March 3, 2022.

2. Approval of the minutes of March 17, 2022.

MOTION: Motion made by Commissioner Schiffrin, seconded by Commissioner Kennedy, to approve the minutes of March 3, 2022 and March 17, 2022.

ACTION: The motion passed by the following vote:

AYES: Conway, Greenberg, Kennedy, Maxwell, Mesiti-Miller, Schiffrin, Dawson.

30.234
General Business

3. Downtown Plan Expansion Project – Review of Development Scenarios Senior Planner Sarah Neuse presented the item to the Commission.

Consultants Bill Wiseman, Justin Doull addressed the Commission.

The following members of the public addressed the Commission: Anna Gehriger, Bryan Shields, Jack McCourt, Rafa Sonnenfeld.

MOTION: Motion made by Commissioner Schiffrin, seconded by Chairperson Dawson that the Planning Commission recommend to the City Council the following as the preferred alternative for the Downtown Expansion General Plan Amendment for consideration in the CEQA document:
 The site of the Arena will be in the area between Pacific Avenue and Front Street.
 In order to strike a balance between providing significant new housing and not changing the character of the downtown area in an extreme way, the majority of additional high-density housing shall be provided adjacent to the San Lorenzo River. The total number of new units in the expansion area shall not exceed 1,600 and, to the extent feasible, housing for educators should be included.
 The building heights for new development in the expansion area shall not exceed the height of the tallest building in the downtown area, after a density bonus benefit, as long as 1,600 new units can be provided.  Laurel Street Extension, if relocated, shall be closer to the hillside without requiring the demolition of the existing special needs housing unless a relocated facility has been provided.
 At least one third of the total new higher density housing units in the expansion area shall be affordable to low-income households, and the inclusionary requirement for individual projects shall be 25% with a 30% requirement for projects with density bonuses.
 New developments that displaces existing low-income residents shall provide replacement affordable units on a one to one basis and shall not be counted towards meeting a project’s inclusionary requirement.  In order to minimize the potential impact of the proposed Plan on additional displacement of affordable housing within the plan area and in surrounding areas, particularly Beach Flats and Lower Ocean, an advisory committee of residents and affordable housing experts shall be formed to study and recommend effective mitigation measures, in coordination with the Planning Commission.
 The EIR on the Plan shall contain an analysis of the potential impacts on the environment of displacement that may result from the Plan and shall include appropriate mitigation measures.

30.235
 The Plan should include the proposals for the Civic plaza, lighting, and connectivity between the beach area and the downtown.
 Public transit should be a central component of the Plan.

MOTION: Motion made by Commissioner Mesiti-Miller, seconded by Commissioner Conway, to allow a substitute motion to be introduced.

MOTION: Motion made by Commissioner Schiffrin, seconded by Commissioner Kennedy, to extend the Planning Commission meeting time to adjourn to 11:15 p.m.

ACTION: The motion to extend the time to adjourn the meeting passed by the following vote:

AYES: Conway, Kennedy, Greenberg, Maxwell, Mestiti-Miller, Schiffrin, Dawson
Commissioner Schiffrin called the question to vote on whether the substitute motion should be considered.

ACTION: The motion to accept the introduction of a substitute motion passed by the following vote:

AYES: Conway, Greenberg, Kennedy, Mesiti-Miller, Maxwell, Schiffrin, Dawson
NOES: None
MOTION: Substitute motion made by Commissioner Mesiti-Miller, seconded by Commissioner Conway, as staff moves forward in developing this project into a plan that they include the comments of the Planning Commission, the public, and other Commissions staff will be working with as they refine the plan for presentation to the City Council.

ACTION: The substitute motion passed by the following vote:

AYES: Conway, Greenberg, Kennedy, Mesiti-Miller
NOES: Maxwell, Schiffrin, Dawson
MOTION: Motion Made by Commissioner Schiffrin, seconded by Chairperson Dawson that the Planning Commission recommend to the City Council the following as the preferred alternative for the Downtown Expansion General Plan Amendment for consideration in the CEQA document:
 The site of the Arena will be in the area between Pacific Avenue and Front Street.
 In order to strike a balance between providing significant new housing and not changing the character of the downtown area in an extreme way, the majority of additional high-density housing shall be provided adjacent to the

30.236
San Lorenzo River. The total number of new units in the expansion area shall not exceed 1,600 and, to the extent feasible, housing for educators should be included.
 The building heights for new development in the expansion area shall not exceed the height of the tallest building in the downtown area, after a density bonus benefit, as long as 1,600 new units can be provided.  Laurel Street Extension, if relocated, shall be closer to the hillside without requiring the demolition of the existing special needs housing unless a relocated facility has been provided.
 At least one third of the total new higher density housing units in the expansion area shall be affordable to low-income households, and the inclusionary requirement for individual projects shall be 25% with a 30% requirement for projects with density bonuses.
 New developments that displaces existing low-income residents shall provide replacement affordable units on a one to one basis and shall not be counted towards meeting a project’s inclusionary requirement.  In order to minimize the potential impact of the proposed Plan on additional displacement of affordable housing within the plan area and in surrounding areas, particularly Beach Flats and Lower Ocean, an advisory committee of residents and affordable housing experts shall be formed to study and recommend effective mitigation measures, in coordination with the Planning Commission.
 The EIR on the Plan shall contain an analysis of the potential impacts on the environment of displacement that may result from the Plan and shall include appropriate mitigation measures.
 The Plan should include the proposals for the Civic plaza, lighting, and connectivity between the beach area and the downtown.
 Public transit should be a central component of the Plan.

Commissioner Mesiti-Miller requested a friendly amendment to the motion amending the motion to remove the height restriction, to not exceed the height of the tallest building downtown, which is the St. George at 100 feet, and that the number of units be met by the use of the base height as proposed by staff with the towers as needed, and the towers to be placed in such a way as to be aesthetically attractive from the view of Cliff Street to be considered.

Commissioner Schiffrin rejected the friendly amendment proposed by Commission Mesiti-Miller.

Commissioner Greenberg requested a friendly amendment that the language around the building heights downtown not be included in the motion.

Commissioner Schiffrin rejected the friendly amendment proposed by Commissioner Greenberg.

MOTION: Commissioner Schiffrin called the question on the motion.

Commissioner Greenberg requested a friendly amendment to split the height issue from the motion.

30.237
Chairperson Dawson seconded the motion to call the question.

ACTION: The motion to call the question passed by the following vote:

AYES: Conway, Greenberg, Kennedy, Maxwell, Schiffrin, Dawson NOES: Mesti-Miller
ACTION ON THE MOTION ON THE FLOOR: The motion passed by the following vote:

AYES: Greenberg, Maxwell, Schiffrin, Dawson
NOES: Conway, Kennedy, Mesiti-Miller
Information Items

4. Informational report on City Council action relating to the Annual Housing Element and General Plan Progress Reports Calendar Year 2021.

MOTION: Motion made by Commissioner Schiffrin, seconded by Commissioner Maxwell to continue this item to the next regular meeting of the Planning Commission on May 19, 2022.

ACTION: The motion passed by the following vote:

AYES: Conway, Greenberg, Kennedy, Maxwell, Schiffrin, Dawson NOES: Mesiti-Miller
MOTION: Motion made by acclimation to extend the meeting to adjourn 11:20 p.m.

Principal Planner Matthew VanHua advised the Commission of recent City Council actions and upcoming items that will be presented to the Planning Commission.

Subcommittee/Advisory Body Oral Reports-None
Adjournment-The meeting was adjourned at 11:20 p.m.

30.238
Staff Responses to Planning Commission’s May 5, 2022 Motion  The site of the Arena will be in the area between Pacific Avenue and Front Street. o Staff agrees on the preferred location. We also recommend studying two possible locations for the Warriors Arena in order to ensure that an appropriate site is analyzed and that the Warriors will be able to pursue their project even if challenges with parcel assembly arise.
 In order to strike a balance between providing significant new housing and not changing the character of the downtown area in an extreme way, the majority of additional highdensity housing shall be provided adjacent to the San Lorenzo River. The total number of new units in the expansion area shall not exceed 1,600 and, to the extent feasible, housing for educators should be included.
o Locating housing adjacent to the river is the preferred option. Staff recommends studying more housing units, at least 1,800 for the project area. Dedicated housing for educators or school district employees will be considered.  The building heights for new development in the expansion area shall not exceed the height of the tallest building in the downtown area, after a density bonus benefit, as long as 1,600 new units can be provided.
o Given that the current downtown height is set prior to a Density Bonus being allowed, this motion is more restrictive on housing capacity than the current downtown standards. Limiting height in this way could create tall and blocky buildings which is not a preferred building form above seven stories of height.

Taller building elements are an important element of this plan not just for housing but also for good urban design and creating a new center of gravity that attracts people and business to the downtown. As noted in the agenda report, a majority of the Planning Commission supported taller building elements. More detailed responses related to this portion of the motion are contained in the agenda report.  Laurel Street Extension, if relocated, shall be closer to the hillside without requiring the demolition of the existing special needs housing unless a relocated facility has been provided.
o The CEQA analysis will consider different options for roadway realignment to ensure that alternatives are studied.
 At least one third of the total new higher density housing units in the expansion area shall be affordable to low-income households, and the inclusionary requirement for individual projects shall be 25% with a 30% requirement for projects with density bonuses. o Affordable housing will be an important component of the policies in the plan area, and the project is not scoped to analyze the feasibility of a new inclusionary housing requirement. More detailed responses related to this portion of the motion are contained in the agenda report.
 New development that displaces existing low-income residents shall provide replacement affordable units on a one to one basis and shall not be counted towards meeting a project’s inclusionary requirement.

30.239
o State law requires that any housing units currently occupied by lower-income households be replaced at a 1-1 basis and allows a developer to include those units as part of their inclusionary obligation.
 In order to minimize the potential impact of the proposed Plan on additional displacement of affordable housing within the plan area and in surrounding areas, particularly Beach Flats and Lower Ocean, an advisory committee of residents and affordable housing experts shall be formed to study and recommend effective mitigation measures, in coordination with the Planning Commission. o Potential for indirect displacement is an important citywide issue that deserves to be studied in a comprehensive manner on a citywide scale. More detailed responses related to this portion of the motion are contained in the agenda report  The EIR on the Plan shall contain an analysis of the potential impacts on the environment of displacement that may result from the Plan and shall include appropriate mitigation measures.
o CEQA analysis of population and housing requires study of whether the project will 1) “Induce substantial unplanned population growth in an area, either directly (for example, by proposing new homes and businesses) or indirectly (for example, through extension of roads or other infrastructure) and 2) “displace substantial numbers of existing people or housing, necessitating the construction of replacement housing elsewhere.” Therefore, these topics will be analyzed as part of the review in a manner as mandated by CEQA.
 The Plan should include the proposals for the Civic plaza, lighting, and connectivity between the beach area and the downtown.
o These components are included in the preferred development scenario.  Public transit should be a central component of the Plan. o As a land use plan, the Downtown Plan does not direct programming elements like transit schedules. However, the plan will evaluate how connections to the existing transit center north of Laurel Street will be supported or enhanced, and it will evaluate the needs for new transit stops, along with the requisite right-of-way infrastructure for such stops. Policy guidance for addressing some of the existing circulation challenges associated with seasonal beach access can also be included.

30.240
Downtown Commission
Regular Meeting
Action Agenda
8:30 a.m., Thursday, May 12, 2022
Zoom Webinar
Call to Order: 8:34 a.m.

Roll Call: Chair Farrell, Commissioners: Book-Kelley, Brennan, Carr, Dahlen, Nelson Absent with Notification: Vice Chair Ferrara
Absent without Notification: None
Statements of Disqualification: Commissioner Carr announced she would be recusing herself from item #4 due to the fact that she is employed by Santa Cruz Community Credit Union, who may be a Program Lender for the Parklets.

Announcements: None.

Oral Communications:

Chair Farrell opened the floor for Oral Communications there were no speakers. Chair Farrell closed the floor for Oral Communications.

Presentations

1. Outdoor Dining Extensions/Parklet Update given by Rebecca Unitt Economic Development Department

2. Downtown Plan Expansion Project Report given by Sarah Neuse Senior Planner & Bill Wiseman with Kimley-Horn
Approval of Minutes

3. March 24, 2022 Downtown Commission Minutes
Motion carried to approve the minutes of the March 24 2022, meeting

30.241
May 12, 2022 – Downtown Commission Action Agenda
General Business

4. Creation/Re-creation of an outdoor dining extension/Parklet Program Ad Hoc Sub Committee
Motion carried for the Downtown commission to approve the formation of and membership to an outdoor dining extension/parklet program ad hoc sub committee, including up to three commissioners for a period not to exceed six months to continue to work with Economic Development and Public Works Staff on permanent program recommendations.

Chair Farrell opened the floor for public comment. There were no speakers.

Chair Farrell closed public comment.

Information Items

5. Planning Commission Downtown Plan Expansion Project Report 5-5-2022 Subcommittee/Advisory Body Oral Reports: None.

Items Initiated by Members for Future Agendas
Beach Trolley Shuttle Service
Formation of an Ad Hoc Committee for the Downtown Plan Expansion Project Adjournment
The Downtown Commission adjourned at 10:57 a.m.

30.242
Coastal Commission Comments from June 8, 2022
Thank you for reaching out regarding the City’s proposed Downtown Plan Expansion project. We appreciate the opportunity for early coordination and solicitation of input for what would amount to a major transformation of the lower downtown area, including significant opportunities for re-envisioning, enlivening, and better connecting the Riverwalk with Downtown and the City’s most popular and heavily visited coastal areas. It is our understanding that the project is intended to provide for significant residential and commercial development in that area, including to help meet housing needs identified in the most recent Regional Housing Needs Assessment, with a focus on sustainable and concentrated growth. We recognize the importance of the project for the City, and we look forward to working closely with the City as the project moves forward. We do note that we have significant staffing constraints at this time, including a number of new staff just getting up to speed, and that will affect our potential level of engagement; and it has affected our ability to input right now in terms of your current request for input. Please accept our apologies for the delayed input. For now, and in response to your request and current deadline, we provide the following preliminary comments:
 First off, we are generally supportive of increased densities in the proposed project areas, provided extra attention is paid to both the river side of the project area (i.e., improved connectivity both in terms of public recreational access, but also aesthetic/ecological connectivity), and to siting/design measures that can reduce perceived scale (e.g., upper stories setback from lower stories, no cantilevers, and the use of cutouts, articulation, etc.).  We strongly encourage that the DEIR and subsequent project materials provide detailed information on the proposed treatments of the public rights of way throughout the project area, including to help understand how these public spaces might relate to the intensification and densification proposed, as well as to ensure that such spaces become renovated/re-envisioned public corridors that function hand in glove with proposed building/structure development, including to enhance multi-modal transportation (bicycle/pedestrian, and bus) and vehicular access.  There has historically been significant confusion around the density bonus provisions as it relates to the LCP, including how to harmonize them with the LCP’s coastal resource protection standards and other building allowances/zoning concessions unique to the City’s LCP. We highly recommend that the City pursue an LCPA that can clarify how density bonus provisions might be best integrated and harmonized with the proposed Downtown Plan update (including Flex Zones) and LCP standards, including so that all parties (e.g., developers, the public, and City/Commission staff, City Council, etc.) have a clear understanding of the development standards applicable to each project. An example of density bonus language that we developed for this purpose in collaboration with San Luis Obispo County in a recent LCP amendment can be found in the attached staff report (see pages 6-8). We advise that such language is necessary and required to be able to push forward projects like this where there may be questions regarding the interactions between state density bonus provisions and the LCP. We would be happy to work with City staff on such a density bonus LCPA to better facilitate the proposed Downtown Plan effort and the individual projects within the Downtown Plan, whether as part of the Downtown Plan update or separately.  Finally, regarding the proposed height projections, we would note that the proposed flex zoning heights/sites (with allowances up to 145 feet, 185 feet, and 225 feet) invariably raise public viewshed questions. Such heights would be a significant departure from and increase to existing downtown buildings heights, and even a significant departure from and increase to buildings heights

30.243
from recently entitled projects (not yet constructed) that also were significant departures and increases. Based on the information we have at the current time, we are not in a position to comment further past suggesting that it will be important for the DIER and related materials to thoroughly evaluate such height/massing increases, including versus alternatives that maintain existing heights, that apply heights similar to recently entitled projects, and that ensure massing overall makes coastal resource sense (e.g., alternatives where there may be a range of massing provisions, some lower and some higher than existing). We also recommend that accompanying visual simulations (of alternative allowances for buildings as seen from the street and river/levee be provided, as well as visual simulations of the river side improvements and any public recreational access improvements/connections to aid in public participation and project development. It will also be important to articulate in the update and DEIR process the ways in which such massing provisions relate to the Downtown Plan as a whole, including the project benefits and improved coastal access amenities. It is our hope that the forthcoming DEIR will provide more details for us to be able to draw conclusions on coastal resource issues, including visual resource protection and public recreational access/connectivity, and we will have more input at that point.

We hope these preliminary comments are helpful to the City, and we look forward to working with the City as the project develops.

Sincerely,
Rainey Graeven
District Supervisor
Central Coast District Office
California Coastal Commission

30.244
1 Rosemary Balsley
From: Trēa Robinson <[email protected]>
Sent: Monday, June 06, 2022 3:08 PM
To: City Council
Subject: Santa Cruz Warriors Letter of Support
Hi City Council,
I am the longtime Director of Community Engagement for the Volunteer Center of Santa Cruz County and so I am familiar with all the ways in which the Santa Cruz Warriors have engaged with and supported our community. I am not writing this letter on behalf of the Volunteer Center, but on behalf of myself and my family. My children have grown up in Santa Cruz, attending countless SC Warriors games, we have participated in school and community fundraisers at the arena, girl empowerment events, and so many other amazing community-building events.

In my role as a Community Engagement Director, the SC Warriors have partnered with the Volunteer Center on many community-building campaigns. They have sponsored nearly all of our events and initiatives with donations of time, merchandise, volunteer-power and event space. I have never asked the SC Warriors for help and been denied. They literally help in any way they can.

They participate every year in our Adopt a Family program, volunteering, donating gifts and providing game tickets for the volunteers. Every year we help them pick a family in extraordinary need and one of their players will visit the family with mascot Mav'Rick and bring them a tree, fully decorate it and provide them with all of their holiday gifts. Their players volunteer every November to help us provide a warm Thanksgiving meal to South County Mental Health participants. SC Warriors staff volunteer every year in our mental health programming garden where they built all of our raised veggie boxes and filled them with soil. The list goes on, all the ways in which the SC Warriors help the community. From beach clean ups to diversity and inclusionthemed movie screenings, I am amazed at their level of engagement.

My children are in high school now, but when they were in elementary school, they LOVED it when the Santa Cruz Warriors players would visit the school and read to them, play basketabll with them and be all around amazing role models.

The arena itself is a welcome addition to Santa Cruz and it would be devestating to lose it. I have yet to meet a local who isn't thrilled that the Warriors have come to town. Let's show our appreciation for all the SC Warriors have given us and provide them with a permanent home here. I am positive that their presence in Santa Cruz will only make us better.

Thanks,
Trēa Robinson
City of Santa Cruz resident, mother and nonprofit leader

30.245
1 Rosemary Balsley
From: David Doolin, CPA <[email protected]>
Sent: Monday, June 06, 2022 5:02 PM
To: City Council; Donna Meyers; Renee Golder; Shebreh Kalantari-Johnson; Sonja Brunner; Justin Cummings; Sandy Brown; Martine Watkins
Subject: Support for Preferred Development Plan as part of the Downtown Expansion Plan Dear Santa Cruz  City Council Members,
As a resident and small business owner in the City of Santa Cruz, I strongly encourage you to vote in favor of the preferred development plan as part of the Downtown Expansion Plan for the area south of Laurel Street that you will be voting on June 14th.

There are many benefits that this will provide to our City.

First, it will help the Santa Cruz Warriors to develop a permanent facility in Santa Cruz.  Since they have arrived in Santa Cruz nearly 10 years ago, the Warriors have provided incredible family entertainment at a bargain price to Santa Cruz residents.  In addition they have provided many school visits and promoted reading and learning.  They have provided bargain or no cost tickets to local non profits and to schools to support those organizations and educators.    Should we lose the Warriors we would be losing a community gem!
Second, we need more housing in Santa Cruz.  Not just to satisfy state law but to create a place where young people can live and create a vibe in Santa Cruz.  A community can’t survive without young people and young people won’t come if we can’t provide them with a place to live.

Finally, the area in question is in drastic need of redevelopment. It is  dilapidated and run down.  An upgrade would go a long way to make our extended downtown vibrant.  A vibrant downtown creates jobs and taxes which are needed to fund the public services that we need to make our community safe and clean for our residents.

I am more than happy to discuss this with any or all of you.  You may call me at the number below.

David Doolin, CPA
Managing Partner
Petrinovich Pugh & Company, LLP
[email protected] | Send Secure Documents to Me
Santa Cruz
740 Front Street, Ste 365 | Santa Cruz, CA 95060
ph: 831.423.6500 | cell: 650.400.0993 | fax: 831.423.5206 San Jose
333 W. Santa Clara Street, Ste 800 |  San Jose, CA 95113 ph: 408.287.7911 |  fax: 408.200.1968

http://www.ppandco.com
Confidentiality This message is for the named person's use only. It may contain sensitive and private proprietary or legally privileged information. No confidentiality or privilege is waived or lost by any mistransmission. If you are not the intended recipient, please immediately delete it and all copies of it from your system, destroy any hard copies of it and notify the sender. You must not, directly or indirectly, use, disclose, distribute, print, or copy any part of this message if you are not the intended recipient.

30.246
From: Michael Allard
To: City Council
Subject: [CAUTION: Verify Sender Before Opening!] Letter to City Council Regarding the Future of Downtown Date: Monday, June 06, 2022 5:27:09 PM
Attachments: image001.png
image002.png
image003.png
S.C. City Council - Downtown Expansion Plan.docx
Dear Esteemed Council Members,
Please find my letter below and attached regarding the Downtown Expansion Plan.

Respectfully, please confirm receipt.

Sincerely,
Michael Allard
June 6, 2022
Michael Allard
384 Hames Road
Corralitos, CA. 95076
(831) 809-0864
Dear Esteemed Council Members,
I am writing in support of the preferred development plan as part of the Downtown Expansion Plan.

Specifically, for the opportunity to keep the Santa Cruz Warriors in Santa Cruz.

I have been a season ticket holder for seven years and believe the Santa Cruz Warriors are vital, and bring vitality, to our downtown. Prior to the Santa Cruz Warriors coming to town, I avoided downtown Santa Cruz. Now I am there often during the season, and during the offseason. The Santa Cruz Warriors bring the community together, and build community and goodwill.

What I am most impressed with is the organization’s dedication to serving. I have served alongside the players and staff as they participate in beach clean-up, visited the Boys and Girls Club, etc. Their dedication to the youth of Santa Cruz is unmatched.

This is not about a new sports arena. This is about keeping the best thing to ever happen to Santa Cruz (since the Boardwalk) in Santa Cruz. They have done so much for Santa Cruz and it would be a disaster to lose them. This is about the goodwill, revitalization and pride they have brought to Santa Cruz.

Additionally, a new arena would not just be for sports, but for other important arts that could include the symphony, speaker series’, etc. Not to mention the JOBS it will bring to downtown and surrounding areas.

30.247
I typically do not write letters of support, or lack of support of local issues. However, in this case I believe Santa Cruz is in danger of losing the Warriors, jobs, housing, tax revenue and community.

This would devastate me and thousands of others who have enjoyed, and spend a great deal of money downtown since the arrival of the Santa Cruz Warriors.

I hope you will consider all of the above, and the future of downtown Santa Cruz in your decision.

Sincerely,
Michael Allard
Michael Allard
Managing Director | Client Advisor
DIRECT 415.510.6820 | CELL 831.809.0864

FREEDOM TO FOCUS ON WHAT TRULY MATTERS
DISCLAIMER: This Freestone email message, including any attachments, is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. If you are not the intended recipient, any review, re-transmission, dissemination, distribution, copying or other use of the contents of this email is prohibited and may be unlawful. If you have received this communication in error, please notify the sender immediately by email and delete this email and its contents. Nothing in this email message is intended to provide, and it should not be relied upon for, accounting, legal, tax or investment advice or recommendations. In addition, nothing in this email constitutes an offer to sell or a solicitation of an offer to purchase any investment or security.

30.248
June 6, 2022
Michael Allard
384 Hames Road
Corralitos, CA. 95076
(831) 809-0864
Dear Esteemed Council Members,
I am writing in support of the preferred development plan as part of the Downtown Expansion Plan.

Specifically, for the opportunity to keep the Santa Cruz Warriors in Santa Cruz.

I have been a season ticket holder for seven years and believe the Santa Cruz Warriors are vital, and bring vitality, to our downtown. Prior to the Santa Cruz Warriors coming to town, I avoided downtown Santa Cruz. Now I am there often during the season, and during the offseason. The Santa Cruz Warriors bring the community together, and build community and goodwill.

What I am most impressed with is the organization’s dedication to serving. I have served alongside the players and staff as they participate in beach clean-up, visited the Boys and Girls Club, etc. Their dedication to the youth of Santa Cruz is unmatched.

This is not about a new sports arena. This is about keeping the best thing to ever happen to Santa Cruz (since the Boardwalk) in Santa Cruz. They have done so much for Santa Cruz and it would be a disaster to lose them. This is about the goodwill, revitalization and pride they have brought to Santa Cruz.

Additionally, a new arena would not just be for sports, but for other important arts that could include the symphony, speaker series’, etc. Not to mention the JOBS it will bring to downtown and surrounding areas.

I typically do not write letters of support, or lack of support of local issues. However, in this case I believe Santa Cruz is in danger of losing the Warriors, jobs, housing, tax revenue and community. This would devastate me and thousands of others who have enjoyed, and spend a great deal of money downtown since the arrival of the Santa Cruz Warriors.

I hope you will consider all of the above, and the future of downtown Santa Cruz in your decision.

Sincerely,
Michael Allard
Managing Director
Freestone Capital Management

30.249
1 Rosemary Balsley
From: Marc Susskind <[email protected]>
Sent: Monday, June 06, 2022 10:21 PM
To: City Council
Subject: Santa Cruz Warriors Letter of Support Information Greetings Santa Cruz City Council,
My name is Marc Susskind and I live in the City of Santa Cruz.  My wife and I, have both lived in Santa Cruz for over 35 years apiece.  We both run small businesses out of our Westside home.  Our family frequents the downtown area for a variety of pleasures including sampling restaurants, movies, live music, the MAH, shopping and to see sporting events, especially the Santa Cruz Warriors.  Ever since the Warriors moved to Santa Cruz my family and I have been fans, regularly attending roughly 6‐10 games per year.  The basketball is exciting, the quality of play is very high and the environment at the local arena is electrifying!  However, the Warriors represent more than just a good night of watching basketball.  Our entire family and community benefits due to the presence of the Warriors on the court and off, especially due to their involvement in our town.  I recall the Warriors doing visits to Bayview Elementary School and the downtown Boys and Girls Club.  I can also state how neat it is for my 78 year old mother in law to not only watch the Warriors play as a season ticket holder but also to help her feel more part of the local community as she ages.

The Warriors have been nothing but a positive presence in Santa Cruz upon their arrival.  Seeing them leave town for a larger city would be devasting.  The present arena serves as a downtown anchor.  My family will often go downtown prior to games to have dinner or a drink.  With a permanent Arena and new surrounding housing, the economic and social benefits would be nothing but positive.  The next step for the City Council is to ensure that the Warriors remain a presence Downtown for decades to come! I have reviewed the Warriors Downtown Proposal and am fully in support of their plan.  The area in the Downtown Sector in which the Warriors have proposed their Arena Development has been due for a change‐over for many decades.  For too many years, people have complained about the ‘scary section of the Mall,’ the area just East of Laurel Street.  The Development Proposal offers a myriad of benefits besides a permanent home for our Warriors – such as a new Arena for sporting, musical and community events.  The Proposal’s call for new housing units and commercial establishments is even more exciting as our Pacific Garden Mall has seen and will continue to see the positive aspects of the current and future Downtown Development.  Our Downtown is changing for the betterment of all Santa Cruz residents and the adoption of the Downtown Redevelopment Plan will hasten this progress.  Please consider adopting this new proposal and supporting our Warriors in any way possible.  Let’s keep the Warriors in Santa Cruz for the betterment of current and future generations!
Thank you and best wishes,
Marc Susskind and family (Jill, Jonah and Maizy)
m.s.builders
Marc Susskind LICENSE #803841
TEL 831 | 246 | 1551 [email protected]
115 Redwood Street Santa Cruz, CA 95060
MS-builders.com

30.250
1 Rosemary Balsley
From: Reimann, Don <[email protected]>
Sent: Tuesday, June 07, 2022 2:38 PM
To: City Council
Subject: Let's Keep the Sea Dubs in Santa Cruz in New Arena Good Afternoon Council members.

I am writing this e‐message to you with great respect and appreciation for what you do, to relay how much we have enjoyed the Warriors G‐League franchise in downtown Santa Cruz. And, how important we believe they are to the health and viability of the City itself.

Santa Cruz Warriors home games help bring our entire community together to support the team and polish the pride we share in our community. We have had and still hold season tickets since their very first game in their first season here.  Whether they are staged during the week or on the weekends, it always has proved to be a rewarding evening, and virtually every game has been preceded by dinners at one of the restaurants nearby.  Many of the season ticket holders follow this path as well.

As you’re in study, change is now afloat, and the not so long‐ago entry of the Sea Dubs has marked a resurgence of interest in our city center from “locals” and others coming to Santa Cruz from Santa Clara and Monterey counties.  The Sea Dubs are a prime draw, and everyone benefits in one way or another from their play and exemplary community involvement.

This resurgence will undoubtably be further amplified by your greenlighting a new Arena, properly sized, staged, and fitted to not only basketball competitions, but all sorts of cultural and community entertainment options.  Combined with the now contemplated downtown housing development and accompanying retail and commercial spaces, our downtown area will return a much‐needed energy to the city center of Santa Cruz.

Once finished, we see UCSC athletics, the Santa Cruz Symphony, certain college and high school events, and name artists making Santa Cruz a “must play stop” on their tours, each taking a role in use of the new Arena for events which feature best in class seating, viewscapes and acoustics. All of these magnify the city of Santa Cruz as a must go destination for tourism and add important revenue to our city coffers.

Moving to Santa Cruz from San Ramon in 1978 and then building our home on a lot just below UCSC, we have seen changes, both positive and unfortunately negative in our city by the bay.  The Loma Prieta earthquake for us marked the beginning of a slow but recognizable deterioration of our City Center. The steady rise in the homeless population has steered many city residents and families away from city center activities, shopping, dining, entertainment, etc. Some from threatening and fear, some from a lack of understanding, and some from purely sanitary reasons.  I’m certain you’re aware of all of this and are trying your best to deal with each issue.  Please continue to press forward with your work to make our city center safe and non‐threatening again.

A new sports and entertainment Arena as a permanent home for our Sea Dubs, combined with the Downtown dense housing options, accompanying retail and commercial spaces you’re considering will encourage a vibrant community atmosphere with both locals and visitors supporting our local businesses, engaging in our civic resources, and assist in building our community. The end result of which will be a revival of the downtown area, making Santa Cruz a more family friendly destination for all.

We ask you to move forward with a favorable “yes” vote on June 14th to adopt a preferred development plan as part of the Downtown Expansion Plan area south of Laurel Street!

30.251
2 With appreciation,
Donald H. Reimann, SIOR
Executive Vice President | Pacific Region
Landlord & Tenant Representation & Consulting
Silicon Valley & Santa Cruz County
[email protected]
California License #00772400
Direct: +1 408.282.3888 | Mobile: +1 408.205.6706
225 W. Santa Clara Street, Suite 1000| San Jose, 95113| United States colliers.com | View Privacy Policy

30.252
1 Rosemary Balsley
From: Michael Martelon <[email protected]>
Sent: Tuesday, June 07, 2022 5:04 PM
To: City Council
Subject: Letter to Council
Attachments: Letter of Support - Warriors .pdf
Please find attached a letter of support.

Thank you for including it in the council packet.

Best,
The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location.

The
linke
d
ima
ge
cann
ot
be
displ
ayed
.

The
file
may
hav
e
bee
n
mov
ed,
rena
med
The
linke
d
ima
ge
cann
ot
be
displ
ayed
.

The
file
may
hav
e
bee
n
mov
ed,
rena
med
The
link
ed
ima
ge
can
not
be
disp
laye
d.

The
file
may
hav
e
bee
n
mov
ed,
rena
med
The
linke
d
ima
ge
cann
ot
be
displ
ayed
.

The
file
may
hav
e
bee
n
mov
ed,
rena
med
Michael Martelon
Chief Executive Officer
p: 831.425.1234 x106
e: [email protected]
303 Water Street | Suite 100
Santa Cruz, CA 95060

30.253
Office of the CEO 303 Water Street, Suite 100 Santa Cruz, CA 95060 www.santacruz.org 6 June 2022
Honorable Mayor Sonja Brunner & Esteemed Council Members City of Santa Cruz
809 Center Street, Room 10
Santa Cruz, California 95060
Dear Madam Mayor and Council Members,
As the recently appointed Chief Executive Officer of Visit Santa Cruz County, I’ve become aware of the potential adoption of a preferred development plan as part of the Downtown Expansion Plan area south of Laurel Street. What a fabulous opportunity you have in front of you – for our area businesses, and the entire community, to have such a wonderfully galvanizing venue in our community.

Obviously, there is the economic impact accompanying an association with a world-renown brand such as the Warriors; but, there is a much deeper purpose for the soul of Santa Cruz. From jobs, common cause, the role models who perform in the space, the education, comradery, inspiration and potential careers of our children. It is a red brick schoolhouse in so many ways, with decades of lessons in front of us.

The Warriors organization support of local schools with education programs that promote equity of life outcomes for SC County students to succeed; its programs in local elementary schools tied to reading, math, health and wellness; their personal, in-person appearances each school year with players, coaches, front office staff, etc. to work with local kids; the home games bringing the entire community together to cheer for their team; the club’s participation in more than 1,500 community events since arriving in 2012; their complimentary tickets to every home game for underserved or underrepresented groups; and, the more than 103,000 meals to Second Harvest Food Bank in the last two years alone. It’s so much more than sports – and the list goes on.

And, possibly the pinnacle of its promise: homes. The project is committed to providing affordable housing elements as well, and a project of this size could yield more than 200 units of affordable housing in downtown.

We wholeheartedly support this project and the organization’s commitment to our community and the mothers, fathers, sons and daughters that benefit from the generosity and inspiration that sports provide our region.

Respectfully,
Michael Martelon
Chief Executive Officer

30.254
1 Rosemary Balsley
From: Jacob Martinez <[email protected]>
Sent: Wednesday, June 08, 2022 8:12 AM
To: City Council
Subject: Letter of support for June 14 Council meeting agenda item Attachments: Scan20220608080831.pdf
Dear City Council,
Attached you will find a letter of support for the June 14th agenda item to adopt the Downtown Expansion Plan.

Thank you,
Jacob
Jacob Martinez | Chief Executive Officer | Digital NEST | T: 831-331- 7419 | LinkedIn | digitalnest.org | Pronouns: he/him/his

30.255

30.256
1 Rosemary Balsley
From: Jessie Pabros-Kraus <[email protected]>
Sent: Wednesday, June 08, 2022 8:22 AM
To: City Council
Subject: SANTA CRUZ WARRIOR ARENA
Hi, Council Members.

I've been a season ticket holder for 6 years for the Santa Cruz Warriors and we've been waiting for a permanent building for a long time. During this time, we have become fast friends with our seat mates, have been through family loss, cancer, weddings together.

I'm writing to let you know that we would like a permanent building, not only for the Warriors, but for other sporting events that might be held there. College, High School and Junior High Schools can utilize this facility for tournaments and games.

My husband plays the cello at Cabrillo JC. He would like to see the Santa Cruz Symphony housed there. If good acoustics are finally there, it can provide a venue for concerts as well.

I volunteer for the Alzheimer's Association, and have been thankful that the SC Warrior staff have volunteered to work at the Walk to End Alzheimer's benefit. The SC Warriors have created a community here and they deserve a permanent location.

If this does not happen, the oranization could move to another location and we would lose out on a community center that could provide jobs, and revenue to our city, Sincerely,
Jessie Pabros-Kraus

30.257
1 Rosemary Balsley
From: Debbie Bradshaw <[email protected]>
Sent: Wednesday, June 08, 2022 8:58 AM
To: City Council
Subject: Warriors New Arena and downtown redevelopment
Good morning!
As season ticket holders for Santa Cruz Warriors, we are SO excited to have been able to view some of the proposals for the new arena and surrounding area. We love coming to Santa Cruz and having coffee, shopping, going to the game and then dinner after. I am sure we are not the only persons traveling, as I live in Gilroy and my boyfriend in Felton, that bring a rise to the economics of Santa Cruz!
The Warriors are a vital and consistent contributor to the community also. They support kids, schools, organizations, businesses and many other aspects of the area. This is so important and appreciated. We attend many events held at both the arena and other locations and we’re so excited to think of Laurel Street as a beautiful shopping and walking area up to the river bank! That was a fabulous design.

With the new arena, hopefully it will be designed to accommodate many other events i.e. symphony concerts, high school and college concerts, sporting events, perhaps theater plays. This could be so useful and helpful for other organizations!
We hope that you will definitely act upon this project and see it to fruition! It helps everyone and especially the City of Santa Cruz! What a draw this would be for travelers, artists, vacationers etc, the list goes on and on.

Thank you!
Howard Grimes and Debbie Bradshaw

30.258
1 Rosemary Balsley
From: HOWARD GRIMES <[email protected]>
Sent: Wednesday, June 08, 2022 9:23 AM
To: City Council
Subject: Arena
Good morning!
As season ticket holders for Santa Cruz Warriors, we are SO excited to have been able to view some of the proposals for the new arena and surrounding area. We love coming to Santa Cruz and having coffee, shopping, going to the game and then dinner after. I am sure we are not the only persons traveling, as I live in Gilroy and my boyfriend in Felton, that bring a rise to the economics of Santa Cruz!
The Warriors are a vital and consistent contributor to the community also. They support kids, schools, organizations, businesses and many other aspects of the area. This is so important and appreciated.

We attend many events held at both the arena and other locations and we’re so excited to think of Laurel Street as a beautiful shopping and walking area up to the river bank! That was a fabulous design.

With the new arena, hopefully it will be designed to accommodate many other events i.e. symphony concerts, high school and college concerts, sporting events, perhaps theater plays. This could be so useful and helpful for other organizations!
We hope that you will definitely act upon this project and see it to fruition! It helps everyone and especially the City of Santa Cruz! What a draw this would be for travelers, artists, vacationers etc, the list goes on and on.

Thank you!
Howard Grimes and Debbie Bradshaw

30.259
1 Rosemary Balsley
From: Julie Glynn <[email protected]>
Sent: Wednesday, June 08, 2022 1:17 PM
To: City Council
Subject: Letter of Support from Bayside Hotel Group
Attachments: Santa Cruz City Council letter of support for Warriors.pdf Attached is a letter of support for the upcoming City Council meeting on June 14th.

Thank you in advance for considering our position in support of the permanent facility for the Santa Cruz Warriors.

Julie

JULIE BAYLOR GLYNN, CHA
Regional Director of Operations

BAYSIDE HOTEL GROUP
407 Broadway, Santa Cruz, CA 95060, USA
D +1 831 226 2313 E [email protected]

30.260

30.261
1 Rosemary Balsley
From: Duf Fischer <[email protected]>
Sent: Wednesday, June 08, 2022 1:36 PM
To: City Council
Subject: Strong Support for the Santa Cruz Warriors
Dear Council Members,
Please accept this email as my endorsement for a permanent home for the SeaDubs! They are such a vital element for our community.

I am sure I don't have to list all the benefits they bring to Santa Cruz County. They have become a real treasure.

Warmly,
Duf Fischer
Sent from Yahoo Mail on Android

30.262
1 Rosemary Balsley
From: Cara Pearson <[email protected]>
Sent: Thursday, June 09, 2022 10:09 AM
To: City Council
Subject: Support for SC Warriors in Downtown Expansion Plan Hello Councilmembers,
On behalf of my business and my family I am writing to express my support for the Santa Cruz Warriors arena in the Downtown Expansion Plan.

The benefits of the SC Warriors in our community are far reaching. As a family, my husband and I have regularly taken our two girls to games since inception and as a result they are now teenagers both playing basketball for their public school teams. Their love for the sport is supported by their experiences in the arena. We know many other families in our community that share our feelings and we feel incredibly lucky and proud that we have had this opportunity. As a business, we were one of the first season ticket holders and we share our seats with our many employees giving them the experience to feel the energy in the arena on game night. There is no better feeling than stands full of people cheering on our team! Now, that is community.

We have an opportunity as a community to keep this team in Santa Cruz, expanding their positive footprint for numerous public entertainment benefits. How lucky are we! Please vote to make this possible.

Thank you for your consideration and hard work. We appreciate you.

My best,
Cara Pearson
Cara Pearson, President
Pacific Cookie Company
831.429.9709
800.969.9709
https://pacificcookie.com/

30.263
1 Rosemary Balsley
From: Les Elkind <[email protected]>
Sent: Thursday, June 09, 2022 2:23 PM
To: City Council
Subject: Downtown development plan
to: Santa Cruz City Council
I'm a retired physician, formerly Executive Director of Student Health Services at UCSC I've lived on the West Side for close to 30 years. Please allow me to briefly describe what I see as an excellent community opportunity provided by including an arena for the Santa Cruz Warriors in planning for the downtown future.

I have considered the Warriors an integral part of my own Santa Cruz community since the inaugural year in 2012, when I became a Santa Cruz Warriors season ticket holder. One of the most gratifying things about my 10 years of participation is the many community relationships I've enjoyed that originated in attending games at the arena, and in interacting with the Warriors organization. Aside from the obvious benefits that association with an organization of state and national fame brings to a city that seeks to be a destination for tourism and entertainment, I think having an arena that also serves as a community space (as we have seen) for all kinds of events from entertainment and UCSC sports to broad community activities like voting and vaccination, is a vital component of a city center. This is especially true in light of the Civic Center's age and limited size. It is not lost on us that the Warriors organization and the large support staff for the arena also bring many significant local employment opportunities to Santa Cruz, as well as noting that the Warriors have been consistent contributors to our local culture, notably working in the community doing kids programs with the schools and community service organizations, and raising hundreds of thousands of dollars for worthy causes.

It is my understanding that there are several ideas on the table for including some much needed housing in construction planning for siting an arena complex downtown, and this project could also represent an opportunity to reset and recalibrate the public space environment that includes parts of the San Lorenzo river walk. This increase in downtown activity would also have the effect of supporting local businesses in a part of downtown that has so far not been well represented in the efforts to revitalize our downtown community.

In my experience, the Warriors organization has always been committed to quality in their efforts and sees their interests as closely aligned with those of the community. In that sense, partnering with the Warriors expresses a community spirit that extends beyond athletics, and is another reason I strongly advocate for including an arena home for the Santa Cruz Warriors in planning for downtown development Yours truly,
Leslie Elkind, M.D..

30.264
1 Rosemary Balsley
From: Marian Malatesta <[email protected]>
Sent: Thursday, June 09, 2022 4:55 PM
To: City Council
Subject: Go Santa Cruz Warriors!
Dear City Council!
I've lived in Santa Cruz since 1980 (worked at Intel on the Westside) and love having the SC Warriors here. It's nice to have a team we can all get behind - no matter what our politics! I've been a season ticket holder since the first year, along with other UCSC Staff. Pre-covid we came to eat downtown before each game and are starting to do that again. It felt great to be amongst team supporters and the restaurants did a good job of getting us through on time to get to the game. It also helped bring us to the lower end of Pacific Ave and I'm sure those businesses thought it was great too.

That the arena went up in record time was amazing and showed the city can work together and fast, which doesn't happen very often.

I saw Willie Nelson there a couple years ago with a friend who has since died of cancer. I am so glad we had the opportunity. It would be nice to have an arena with better acoustics. They really suck during the game now, Willie was better but I bet a permanent arena could be great - symphony worthy? We have recently moved to Seabright and can walk to the Arena across the new, GREAT! trestle bridge and along the River or through OceanView park. If you can continue to improve the river walkway it will help make Santa Cruz the place we want to be, enjoy with our friends, and contribute.

I love having the Warriors here and hope we keep them and build a permanent home. It's something that brings us more together.

30.265
1 Rosemary Balsley
From: Jay Pennock <[email protected]>
Sent: Friday, June 10, 2022 10:43 AM
To: City Council
Subject: [CAUTION: Verify Sender Before Opening!] Support for the Santa Cruz warriors Attachments: Warriors letter.docx
Dr Jay Pennock
Rejuvenate Medi-Spa & Wellness
Cell 831-345-0652
Office 831-226-2108

30.266
Jay Pennock, MD
Rejuvenate Medi-Spa
304 Lincoln Street
Santa Cruz, CA 95060
Cell 831-345-0652
Office 831-226-2108
Fax 888-258-3926
[email protected]
Friday, June 10, 2022
City Council of Santa Cruz
I am a local business owner, basketball fan and father of 2 basketball fans. I have been a season ticket holder for the Santa Cruz warriors from the beginning. I could not believe the fortune that this county had in getting a professional team in the heart of its city. I have been living with my fingers crossed that the sometimes misguided people in the “City of NO” would not blow this opportunity for the businesses and people who thrive here.

Please recognize what a bountiful blessing it is to have the “SeaDubs” here. They are committed to the people of Santa Cruz and the community. The downtown area buzzes with locals and tourists, excited to cheer on the G League version of the Warriors.

A new stadium would be a triumph for the community as it would allow the Warriors to stay here and provide an additional venue for sports and entertainment events.

Please keep them here and support and facilitate a new stadium! Sincerely,
Jay Pennock, MD

30.267
1 Rosemary Balsley
From: Bonnie Bush
Sent: Friday, June 10, 2022 1:20 PM
To: City Council
Subject: Fwd: Item 30 - Downtown Plan Expansion -- Preferred Development Scenario for Study Under CEQA
Attachments: Santa Cruz County Chamber letter of support for the Downtown Expansion Plan.pdf Bonnie Bush, CMC
City Clerk
831-420-5035
Begin forwarded message:

From: Casey Beyer <[email protected]>
Date: June 10, 2022 at 12:59:42 PM PDT
To: Sonja Brunner <[email protected]>, Martine Watkins <[email protected]>, Sandy Brown <[email protected]>, Justin Cummings <[email protected]>, Shebreh Kalantari-Johnson <SKalantari[email protected]>, Donna Meyers <[email protected]>, Renee Golder <[email protected]>
Cc: Bonnie Bush <[email protected]>, Matt Huffaker <[email protected]>, Lee Butler <[email protected]>, Sarah Neuse <[email protected]>, Bonnie Lipscomb <[email protected]> Subject: Item 30 - Downtown Plan Expansion -- Preferred Development Scenario for Study Under CEQA

Dear Mayor Brunner, Vice Mayor Watkins and Council members Brown, Cummings, Golder, Kalantari-Johnson and Meyers:

Attached please find the Santa Cruz County Chamber of Commerce letter of support of the city staff recommendation to approve the Downtown Plan Expansion — Preferred Development Scenario for Study Under CEQA.

Thank you in advance for considering the views of the Santa Cruz County Chamber of Commerce on this important planning matter.

Casey
Casey Beyer
Chief Executive Officer
Santa Cruz County
Chamber of Commerce
(831) 457-3713

30.268
June 10, 2022
Mayor Sonja Brunner and City Council Members
809 Center Street
Santa Cruz, CA 95060
RE: Item 30 - Downtown Plan Expansion and Preferred Development Scenario for Study under CEQA
Dear Mayor Brunner and City Council Members:

I am writing on behalf of the Santa Cruz County Chamber of Commerce to express our support for the staff recommendation to initiate work on an Environmental Impact Report (EIR) related to the area identified for expanding the Downtown Plan. This is listed as Item # 30 on the June 14 city council agenda, The primary issue for the Chamber is expanding the downtown so our community incorporates the connective of our downtown from the San Lorenzo River to the beach. The selected project boundary extends the Downtown Plan south from Laurel Street to the intersection of Pacific Avenue and Center Street, down both sides of Pacific Avenue, and east to the San Lorenzo River levee.

The staff report lists seven goals for the expansion. I want to focus on four.

Add capacity for multi-family housing, better connection of the downtown with the river and beach area, create economic opportunities for local businesses and workers and incorporate a permanent and financially viable Santa Cruz Warrior’s arena into the plan.

Santa Cruz will face a huge task of meeting the state’s housing requirements under the Regional Housing Need Allocation (RHNA). There is not question that developing more housing opportunities in the downtown Santa Cruz County
Creating a vibrant community since 1889

30.269
is key to meeting the state’s housing requirements. The expansion area represents a rare opportunity to plan for a significant amount of new housing in a location that is among the most sustainable sites in the region to grow based on its proximity to jobs, amenities, recreation, and transportation options. Connecting the downtown to the beach area has long been a vision of Santa Cruz community leaders dating back to the 1920s. Let’s move forward with this opportunity.

Economic vitality is a core mission for the Chamber. This downtown expansion plan can bring more jobs closer to where people live and the creation of a permanent home arena for the Warriors is a critical and essential part of expansion. On behalf of the Santa Cruz County Chamber of Commerce we encourage you to adopt the preferred plan.

Respectfully submitted
Casey Beyer
Chief Executive Officer
Santa Cruz County
Chamber of Commerce
Santa Cruz County Chamber of Commerce * 3121 Park Avenue, Suite C, Soquel, CA 95073 831-457-3713 Phone * 831-423-1847 Fax
The SCACoC is a 501c (6) non-profit corporation * Employer ID 94-0841660

30.270
1 Rosemary Balsley
From: Frank Barron <[email protected]>
Sent: Sunday, June 12, 2022 3:12 PM
To: City Council; Sonja Brunner; Martine Watkins; Sandy Brown; Justin Cummings; Renee Golder; Shebreh Kalantari-Johnson; Donna Meyers
Subject: Draft EIR for the Downtown Plan Expansion (Item#30 on 6/14/22 Agenda) Honorable Mayor Brunner and City Council Members,
As a long term resident of the South of Laurel area (and retired urban planner) I was shocked and disappointed to recently discover that as part of the proposed Downtown Plan Expansion, your planning department staff is recommending (in their "Preferred Scenario 3.1") that we allow 20+ story skyscrapers in the South of Laurel neighborhood. That's more than twice as high as the tallest buildings in town currently! I was somewhat relieved to learn that your Planning Commission is recommending a lower height limit of 90-feet, but that is still far out of scale for this area on the periphery of the existing downtown core. Five to six storey (50-60 foot tall) structures might be ok there, and wouldn't be "blocky" as your planning staff claims (e.g., Paris is almost entirely comprised of 5-6 storey structures and is hardly "blocky", and not of "good urban design").

I recommend your Council think carefully about taking irreversible actions to upzone like this. Now that we have restrictive state laws such as SB 35, once your Council increases the allowed density in this or any area, there is no going back. Downzoning is not a legal option anymore. A slow, gradual approach to increasing density is therefore the most prudent one under these circumstances.

In addition to the bulk issue from adding all these massive structures, there are numerous other potentially significant impacts that the Downtown Plan Expansion Draft Environmental Impact Report (DEIR) should address, including:

1. Water Supply: We need to know that there will be enough water for all the proposed housing and other uses, under each of the scenarios (and baseline), in the event of the extreme multi-year droughts that we are likely to face in the future.

I am concerned that the water supply forecasts that the city has been relying upon do not take into account the trend toward drier conditions of the last couple decades, and instead presume that the wetter conditions of the 20th Century will continue into the future. Tree ring studies and other hydrologic data indicate that the 20th Century was abnormally wet here and in much of the western U.S. The DEIR should include an updated water supply forecast analysis for the city that incorporates the likelihood of significantly drier future conditions here (as predicted by most climate change models), that takes into account all current, proposed and potential future development in the city's water service area, including anticipated UCSC growth.

Because we already experience water use restrictions and cutbacks in dry years, and are already conserving more water per household than anyone else in the state, it is likely that a desalination plant (and/or other expensive supply augmentation infrastructure) will be needed to accommodate the existing and anticipated development (including the RHNA construction goal of 3,750 units by 2031). The DEIR should include an economic impact analysis that estimates how much individual residential water rate payers in the city will be charged monthly to pay for the desal plant (and/or other infrastructure) needed to accommodate the proposed and anticipated growth. These are things we as citizens need to know before we make large irreversible land use decisions like the one being proposed with this Downtown Plan Expansion.

30.271
2 2. Traffic: The DEIR should fully address impacts to traffic from each of the proposed scenarios (and baseline) including during peak summer weekend and weekday rush hour periods, with the realistic assumption that most of the new residences will have the same number of cars as multi-family residences in Santa Cruz do currently.

It would be improper to assume a lower automobile ownership rate than what we see now. We don't have a robust transit system such as exists in places like New York or San Francisco, so we should realistically assume a higher private vehicle ownership and use rate than places like that. The DEIR should evaluate the need for and costs of traffic mitigations, and how those costs will be paid.

3. Parking: Similarly, the DEIR should assume a realistic automobile ownership rate when it comes to providing the needed parking. Multi-family developments are generally undersupplied in parking spaces, resulting in residents having to park their vehicles on-street throughout the neighborhood. This is already a huge problem in the South of Laurel neighborhood around large multi-family developments such as the Cypress Point apartments at the end of Felix St. The DEIR needs to make realistic assumptions about the need for parking and where parking will occur if not enough spaces are provided by the new development.

4. Sea Level Rise and Flood Zone Impacts: As climate change progresses, sea level will rise and areas that are currently behind the levee and outside the 100-year floodplain will no longer be so. The DEIR should analyze this issue using worst case sea level rise projections, as the worst case climate change scenarios are increasingly becoming the likely-case scenarios.

Thank you for this opportunity to comment on the proposed Downtown Plan Extension Draft EIR that your Council is authorizing the preparation of today. Keep in mind that even though your planning department staff might say that this EIR is intended to be a more cursory "programmatic" or "supplemental" EIR to the existing Downtown Plan EIR and that, therefore, it doesn't need to include the in-depth analyses and updates I am suggesting, your Council can and should direct that these more rigorous resource impact updates and analyses be included. It would be irresponsible to make this kind of profound, city-changing land use decision without sufficient information about the impacts that would result.

Sincerely,
Frank Barron, AICP
110 Tree Frog Lane
Santa Cruz, CA 95060

30.272
1 Rosemary Balsley
From: Larry Pearson <[email protected]>
Sent: Friday, June 10, 2022 11:54 AM
To: City Council
Cc: Chris Murphy; Cara Pearson
Subject: [CAUTION: Verify Sender Before Opening!] support for expansion plan action Attachments: June 10.docx
Dear City Council Members,
Attached is my letter in support of the expansion of the Expansion Plan before you.

Thank you for your attention to this matter.

Larry Pearson.
519 Propect Heights Drive
Santa Cruz, CA 95065
831‐332‐3971

30.273
June 10, 2022
Dear Santa Cruz City Council Members,
I’m writing you in support of the expansion of the Downtown Expansion Plan awaiting your action.

I served on the financial feasibility committee formed by Mayor Don Lane and chaired by Fred Keeley to evaluate the Golden State Warriors proposal to bring their D-League team to Santa Cruz. We were unanimous in our enthusiasm for the project and recommended the Council approve the deal. It did and the result has been enormously successful on every level. The team has been adopted by the community and the team has done a wonderful job of being a model community member. Most of our committee members are long-time season ticket holders.

Good cities know how to embrace and acuate opportunities that occur out of the blue. We are a good city.

Please support the expansion of the Expansion Plan for the South of Laurel area. Your continued support for the transformation of this once neglected portion of our downtown is important to our city in many ways. The necessary growth in housing in this area is a critical need. The Warriors new facility will provide a permanent home for the Sea Dubs and a venue for additional community activities. The result will be an enhanced sense of Santa Cruz as a destination in the San Francisco Bay Area.

Thank you.

Larry Pearson, CEO
Pacific Cookie Company
831-332-3971

30.274
1 Rosemary Balsley
From: Ryan Vaughan <[email protected]>
Sent: Friday, June 10, 2022 12:57 PM
To: City Council
Subject: Letter of Support - SC Warriors
Dear members of the Santa Cruz City Council,
I’m Ryan Vaughan, a native born, life-long resident of Santa Cruz. I’m writing you today to voice my support for the Santa Cruz Warriors organization and their efforts to develop a new arena in downtown Santa Cruz. I consider the SeaDub’s a premier driver of community gatherings in our county. Whether it’s connecting with life long friends from Santa Cruz High School at Warriors games (especially at the games around winter holidays), grabbing a pre-game cocktail at Hula’s with a classmate from my UC Santa Cruz days, or enjoying a school fundraising game for my 3 young children, the SC Warriors provide not only top notch entertainment, but an excellent reason to get out of the house and enjoy our fabulous community. We should not only be doing whatever we can to keep the Warriors in Santa Cruz, but double down on what the City can do to help them expand the value they bring to our community. On June 14th I ask you to please vote to adopt the preferred development plan as part of the Downtown Expansion Plan area south of Laurel St. Don’t let this extremely special part of our community slip away.

Ryan VaughanExecutive Producer and Director of Poised: A Santa Cruz Basketball Documentary

30.275
1 Rosemary Balsley
From: Jesse Clouse <[email protected]>
Sent: Friday, June 10, 2022 2:26 PM
To: City Council
Subject: [CAUTION: Verify Sender Before Opening!] Downtown Expansion Project.

Attachments: DT Expansion project.docx
Hello,
Please see attached regarding the downtown expansion project.

Thank You,
Jesse Clouse
IT/Facilities Supervisor
Dientes Community Dental Care
5300 Soquel Ave, Suite 103, Santa Cruz, Ca 95062
831.461.4383 direct | 831.464.5416 fax
[email protected] | www.dientes.org

30.276
To whom it may concern,
Hello, my name is Jesse Clouse, a lifelong member of the City of Santa Cruz and I am writing on behalf of Dientes Community Dental. I am the Facilities Supervisor and have been with Dientes for over 2 years now. In that time, our relationship with the Santa Cruz warriors and its representatives has been amazing.

They have provided our staff with tickets to games, showed up to our community events and have been an amazing partner in helping out our community.

The Expansion of this project would mean so much to our community, with a permanent home for our Warriors to play, while also adding a place for all kinds of arts, and sports to bloom. The addition of this stadium would make our downtown area something to be proud of. People would come together to cheer on the Sea Dubs. The Warrior’s organization has had an amazing impact on the community already, from their donations to the food banks and their humanitarian work, they deserve to have a home they are proud of. Along with the stadium this would also provide affordable housing for people which is desperately needed. In conclusion this project would clean up our downtown, provide homes for those in need, and create a wonderful home for our SC Warriors and for many others who would come to preform in this arena.

Thank you Kindly,
Jesse Clouse
IT/Facilities Supervisor
Dientes Community Dental Care
5300 Soquel Ave, Suite 103, Santa Cruz, Ca 95062
831.461.4383 direct | 831.464.5416 fax

30.277
1 Rosemary Balsley
From: Doug Fischer <[email protected]>
Sent: Friday, June 10, 2022 2:41 PM
To: City Council
Subject: letter in support of Warriors arena
Attachments: Letter In Support of Santa Cruz Warriors.pdf Please see my attached letter.

Thank you,
Doug Fischer

30.278

30.279

30.280
1 Rosemary Balsley
From: George Ow <[email protected]>
Sent: Friday, June 10, 2022 2:42 PM
To: City Council; George Ow
Subject: SANTA CRUZ WARRIORS SUPPORT LETTER FOR CITY COUNCIL MEETING OF JUNE 14, 2022.

SANTA CRUZ WARRIORS LETTER OF SUPPORT
6‐10‐2022
Dear Santa Cruz City Council
I lived my early years in the Santa Cruz Chinatown located ½ mile from the SC Warriors‐Kaiser Permanente Stadium.  Today, almost 80 years later, I live a mile and a half away from the stadium, an easy and pleasurable walk that can include a walk to the Chinatown Bridge Dragon Gate and paths leading throughout the downtown and both sides of the San Lorenzo River levies.  My family owns and manages major commercial properties throughout Santa Cruz.  Our history goes back 120 years and we are here for the long term.  Our extended family is now 100+‐ people.  We once owned two of the properties involved with or near the new stadium—the Santa Cruz Credit Union Building and the city block bounded by Pacific Avenue, Laurel Street, Spruce Street and Spruce.  We know the area well.

We have been season ticket holders to SC Warriors’ games since the initial season.  We think that the SC Warriors games are happy and positive.  I personally think the games are a cross over attraction that attracts a wide range of colors and socio‐economic classes—perhaps the broadest representation of groups at a commercial event.  We are aware of the enormous community good the Warriors bring to Santa Cruz besides basketball.  We see how an expanded Warrior presence can lead to a permanent stadium; needed housing and a resurgence of Lower Pacific Avenue.

When we go to games, we join the throngs that eat at restaurants, buy books, dried fruit, kitchen supplies and other things‐‐and walk happily along the Downtown sidewalks, giving life and happy cheer.  A permanent, long‐term stadium will bring life enhancing attractions beyond basketball.  I am thinking about the packed house appearances of former Secretary of State, Madeleine Albright and Senator Bernie Sanders.  The possibilities are great.

The Santa Cruz Warriors are a unique draw and gives Santa Cruz something that no one in our region has.  They have smart and can‐do people.  The city of Santa Cruz should put their best deal makers forward and make a win‐win‐win transaction.  We definitely do not want to lose the Warriors.  We should use them as an anchor tenant to bolster housing, economic activity‐‐and add to the magic of Santa Cruz.

Sincerely yours
George Ow, Jr.
203 Highland Avenue

30.281
2 Santa Cruz, CA, 95060

30.282
1 Rosemary Balsley
From: Lacie Wall <[email protected]>
Sent: Friday, June 10, 2022 3:35 PM
To: City Council
Subject: Letter in support of the Santa Cruz Warriors
To the members of Santa Cruz City Council,
My name is Lacie Wall and I am writing this letter on behalf of the Santa Cruz Warriors both as a community member and as a teacher. I write to you to encourage a yes vote to the preferred development plan the Warriors are proposing as a part of the Downtown Expansion Plan.

As a community member, I support the Santa Cruz Warriors because they have brought a new level of entertainment to our town. The joy the basketball games bring to our community is obvious by the yellow and blue that flood the streets on game night and the sounds of laughter, cheer and celebration. Making a permanent arena will allow MANY more opportunities for entertainment in our town and provide a venue for enrichment and learning to our community and visitors alike.

As a teacher at Gault school I support the Santa Cruz Warriors not only because of their partnership with local schools but because they have donated hundreds of tickets to families that cannot afford to attend a game with the family. They have supported our school and provided education programs that have promoted both “equity of life outcomes” and self-care practices. They have programs that are tied to reading, math, and health goals that are acknowledged and celebrated three times a year by players, coaches, office staff and even Chris Murphy himself. These folks come to our school to foster relationships and engage in student success.

I encourage you to vote yes on this plan.

Thank you,
--
Lacie Wall
First Grade Teacher
Gault Elementary School
1320 Seabright Avenue
Santa Cruz, CA 95062
831.429.8799

30.283
1 Rosemary Balsley
From: Linda Burroughs <[email protected]>
Sent: Friday, June 10, 2022 5:02 PM
To: City Council
Subject: [CAUTION: Verify Sender Before Opening!] Downtown Expansion Plan Attachments: Symphony Warrios arena speech.docx
Dear City Council Members,
I am the President of the Santa Cruz Symphony. I have been involved with the Symphony since 1992 and on the Board most of that time. This is my 10th year of being President.

The Symphony currently performs at the Civic Auditorium for our Saturday night performances. The Civic poses many challenges for audiences. The steep un-railed stairs are dangerous, the acoustics are marginal, parking is challenging and it is located next to the Fire Department which poses noise issues during our performances. There is no air conditioning but because of the Fire Department, we can’t leave the windows open to help cool the space. Our poor musicians perform under hot, almost intolerable conditions most of the season and our patrons are hot and uncomfortable. Unfortunately the City has also cut funding to help support the Civic. The staff is now short-handed and challenged to meet our needs as a user of the facility.

I have been committed to getting a better performance space for the Symphony for the past 10 years. I spoke with Chris Murphy several years ago about the possibility of creating the permanent SC Warriors Arena to include acoustical enhancements to allow an orchestra, such as ours, to be able to perform our concerts there.

Chris has kept me informed about the progress for a permanent arena. We believe that we can make the new arena work for Symphony performances as well as other concert and performance uses. This obviously helps to generate income for the City.

My husband and I have been season ticket holders since the first year the SC Warriors started playing here.

There has been a tremendous level of community involvement and positive influence to our community. The games are attended by families and people of all ages. A joyous spirit and civic pride prevails in the arena. The SC Warriors have been wonderful partners with an amazing number of organizations and provide positive growth activities for our youth. I believe it is vital for the health and welfare of our community to keep them here, engaged and involved.

I totally support the building of the permanent home for the SC Warriors with the Santa Cruz Symphony sharing the space. The expansion plan would enhance downtown, providing much needed affordable housing, enhancing our business community and providing much needed additional revenue for our city. Locating affordable housing near services including transportation, groceries, restaurants and entertainment is the most logical and realistic plan. Multi-storied structures is the best use of our land and downtown is the place for these types of structures. I have reviewed the plans, agree with the uses and hope you vote in favor of this agenda item.

Thank you for your time.

Sincerely,
Linda Burroughs
Santa Cruz Symphony Board President

30.284
Good evening. My name is Linda Burroughs and I am the President of the Santa Cruz Symphony. I have been involved with the Symphony since 1992 and on the Board most of that time. This is my 10th year of being President.

The Symphony currently performs at the Civic Auditorium for our Saturday night performances. The Civic poses many challenges for audiences. The steep unrailed stairs are dangerous, the acoustics are marginal, parking is challenging and it is located next to the Fire Department which poses noise issues during our performances. There is no air conditioning but because of the Fire Department, we can’t leave the windows open to help cool the space. Our poor musicians perform under hot, almost intolerable conditions most of the season and our patrons are hot and uncomfortable.

I have been committed to getting a better performance space for the past 10 years. I spoke with Chris Murphy several years ago about the possibility of creating the permanent SC Warriors Arena to include acoustical enhancements to allow an orchestra, such as ours, to be able to perform our concerts there. Chris has kept me informed about the progress for a permanent arena. We believe that we can make the new arena work for Symphony performances as well as other concert and performance uses. This obviously helps to generate income for the City.

My husband and I have been season ticket holders since the first year the SC Warriors started playing here. There has been a tremendous level of community involvement and positive influence to our community. The games are attended by families and people of all ages. A joyous spirit and civic pride prevails in the arena.

I totally support the building of the permanent home for the SC Warriors and the Santa Cruz Symphony. The expansion plan would enhance downtown, providing much needed affordable housing, enhance our business community and provide much needed additional revenue for our city.

Thank you for your time.

30.285
1 Rosemary Balsley
From: Maria <[email protected]> Sent: Saturday, June 11, 2022 9:27 AM
To: City Council; Sonja Brunner
Subject: Limits on Public Comment - Agenda Item #30: Downtown Plan Expansion Dear Santa Cruz City Councilmembers and Mayor Brunner,
I see that you have limited public comment on agenda item #30, the Downtown Plan Expansion, to 30 minutes. I see this decision as being anti-democratic. I am very disappointed in all of you for accepting these very conservative time limits as the new norm for the city council.

I oppose the 225 foot tall skyscrapers the Downtown Plan Expansion will bring. I believe this proposal will prevent affordable housing from being built downtown. Units higher up in the building will have ocean views and will be very expensive to rent or purchase.

Please do not move forward with Development Scenario 2 or 3.

Please direct the Planning Department to create new development scenarios so that the public has a variety of options to choose from.

Most people don't even know you are planning to bring such tall skyscrapers to Santa Cruz. There hasn't even been one news article about it. With this in mind, it shocks me that you are limiting public comment on this item. The city website for the Downtown Plan Expansion is confusing, and it is very difficult to find information on what is planned.

Images of the tall buildings almost seem like they are hidden. They are very hard to find.

Sincerely,
Maria

30.286
1 Rosemary Balsley
From: Ryan Coonerty <[email protected]>
Sent: Saturday, June 11, 2022 11:21 AM
To: City Council; Matt Huffaker; Bonnie Lipscomb
Subject: Warriors Arena/Downtown Plan
Mayor and Council,
I urge you to move forward with the Downtown Plan on Tuesday night. There are many technical issues to address -- height of buildings, conditions of approval, etc. I trust you will make good recommendations after hearing from the public. In doing so, it is vital that you send a strong message that you want to move forward with this plan with speed and certainty. It is also important that any conditions or process you approve be ones that are reasonable. Too often, we let the perfect be the enemy of the good and feasible.

Before the hearing, I wanted to offer this big picture assessment of the importance of this plan based on my experience in elected office, as a resident, and a downtown businessperson.

Downtown Needs People
As shopping shifts online, the truth is that downtown businesses, their employees, and our tax base need several thousand more people downtown every single day. When downtown is populated, there is a palpable feeling of community and energy. When it is not, the opposite is true. Those thousands of people will come from a new downtown hotel, the Warriors arena (Warriors games, events and youth tournaments), and housing. All three are needed. With those people comes a vibrancy that will result in small business viability, increased wages and more funds for essential services.

Santa Cruz Needs Capital
Our community needs revenue, but, more importantly, it needs social capital. In a polarized world, we need things that bring us together with strangers. The Warriors have far exceeded my expectations in doing this for our community. A wide array of people gather at their games to collectively cheer and celebrate. Those bonds matter when we face disaster and discord. The Warriors' community initiatives only build on those bonds. Their support of nonprofits, schools and as a place for us to gather is vital.

We Need Housing and Density in the Right Place
We all know our housing crisis is severe. The city is 96% built out. Lower Pacific is one of the few places in Santa Cruz where we can provide thousands of units of housing in a way that positively impacts neighbors, public transportation, and our economy. Development in this area also connects the beach to the downtown, a long-standing, hard to reach goal in our community.

As you know, I was on the Council when the Warriors first proposed coming to Santa Cruz. We moved quickly and aggressively to make it happen. Had we not, the Warriors would be in another community. It is now on you to show leadership and vision and make this permanent.

Thank you for your service.

Good luck on Tuesday night.

30.287
2 Ryan
--
Ryan Coonerty
Follow me at @ryancoonerty
Check out my TEDX talk and podcast "An Honorable Profession" in iTunes or wherever you listen

30.288
1 Rosemary Balsley
From: Fred Keeley <[email protected]>
Sent: Saturday, June 11, 2022 11:32 AM
To: Ryan Coonerty
Cc: City Council; Matt Huffaker; Bonnie Lipscomb
Subject: Re: Warriors Arena/Downtown Plan
Ryan,
Thank you for this very thoughtful statement. Precisely what needs to be said, and the proper lenses through which to evaluate this proposition.

Best to you always, my friend.

Fred Keeley
On Sat, Jun 11, 2022 at 11:21 AM Ryan Coonerty <[email protected]> wrote:

Mayor and Council,
I urge you to move forward with the Downtown Plan on Tuesday night. There are many technical issues to address -- height of buildings, conditions of approval, etc. I trust you will make good recommendations after hearing from the public. In doing so, it is vital that you send a strong message that you want to move forward with this plan with speed and certainty. It is also important that any conditions or process you approve be ones that are reasonable. Too often, we let the perfect be the enemy of the good and feasible.

Before the hearing, I wanted to offer this big picture assessment of the importance of this plan based on my experience in elected office, as a resident, and a downtown businessperson.

Downtown Needs People
As shopping shifts online, the truth is that downtown businesses, their employees, and our tax base need several thousand more people downtown every single day. When downtown is populated, there is a palpable feeling of community and energy. When it is not, the opposite is true. Those thousands of people will come from a new downtown hotel, the Warriors arena (Warriors games, events and youth tournaments), and housing.

All three are needed. With those people comes a vibrancy that will result in small business viability, increased wages and more funds for essential services.

Santa Cruz Needs Capital
Our community needs revenue, but, more importantly, it needs social capital. In a polarized world, we need things that bring us together with strangers. The Warriors have far exceeded my expectations in doing this for our community. A wide array of people gather at their games to collectively cheer and celebrate. Those bonds matter when we face disaster and discord. The Warriors' community initiatives only build on those bonds. Their support of nonprofits, schools and as a place for us to gather is vital.

We Need Housing and Density in the Right Place

30.289
2 We all know our housing crisis is severe. The city is 96% built out. Lower Pacific is one of the few places in Santa Cruz where we can provide thousands of units of housing in a way that positively impacts neighbors, public transportation, and our economy. Development in this area also connects the beach to the downtown, a long-standing, hard to reach goal in our community.

As you know, I was on the Council when the Warriors first proposed coming to Santa Cruz. We moved quickly and aggressively to make it happen. Had we not, the Warriors would be in another community. It is now on you to show leadership and vision and make this permanent.

Thank you for your service.

Good luck on Tuesday night.

Ryan
--
Ryan Coonerty
Follow me at @ryancoonerty
Check out my TEDX talk and podcast "An Honorable Profession" in iTunes or wherever you listen

30.290
1 Rosemary Balsley
From: Edna Elkins <[email protected]>
Sent: Saturday, June 11, 2022 11:38 AM
To: City Council
Subject: Santa Cruz Warriors fan

I moved to Santa Cruz in 2011 to be near my grandchildren.   Since I have been a fan for basketball for many years, I was excited to become a season ticket holder of the Santa Cruz Warriors during their first season.  Since I have some physical limitations and am a senior citizen, I am unable to attend the Golden State Warriors games.  Having the Santa Cruz Warriors here was an opportunity for me to socialize with my friends before, during and after the home games.

A group of us usually go to eat in town before the games and have noticed increased activity since the SC Warriors came.  I enjoy cheering the players and following those that move up to the NBA.  I am especially proud of the team’s participation in the schools and entire community as a way of giving back.

I have also enjoyed speakers, like Madeline Albright and musicians, Willie Nelson, in the arena, although the acoustics are not great.  I have looked forward to a new, improved permanent arena that features entertainment of all kinds, including the Santa Cruz Symphony.  I had season tickets for the symphony for several years but was concerned about the safety of the Civic Auditorium.  Unfortunately, I have not renewed by tickets the past few years.

In addition to a new Arena, I hope that you will approve the housing proposals, open spaces for people to gather and additional parking.

Sincerely,

Edna Elkins

30.291
1 Rosemary Balsley
From: Santa Cruz YIMBY <[email protected]>
Sent: Sunday, June 12, 2022 9:18 AM
To: City Council
Subject: Agenda Item #30 - Downtown Expansion Plan
Attachments: June 14 Agenda #30 - Downtown Expansion Plan.pdf Mayor, Vice Mayor and Councilmembers,
Please find attached our letter regarding the Downtown Expansion Plan, Item #30 on your 6/14/22 agenda.

Santa Cruz YIMBY
We envision a community where our neighbors of all ages, cultures, abilities, and incomes, can make Santa Cruz County their home.

30.292
June 10, 2022
To: Santa Cruz City Council
From: Santa Cruz YIMBY
Re: Support for Downtown Expansion Plan, Item #30 on June 14, 2002 Agenda We are writing in support of the preferred development scenario (3.1) for the Downtown Plan Expansion Environmental Impact Report (EIR) as presented in the Agenda Report for item #30.

The Downtown Expansion is an area ripe for sustainable development, given its proximity to jobs, services, event space, recreation and transportation. This is an important step towards a more walkable, dense, and transit-oriented city, bringing people closer to jobs, reducing our vehicle miles traveled, and promoting sustainable and equitable local communities.

As noted in the Agenda Report, “the primary goal for this project is housing production and adding housing capacity that will benefit the City not just in the near term, but also for many generations to come.” The City of Santa Cruz should be proud of the affordable housing in the pipeline and its progress towards meeting the 5th cycle RHNA numbers.

Knowing that the 6th cycle numbers are substantially higher, it is appropriate for the EIR of the Downtown Expansion Plan to consider a scenario that makes significant progress towards 6th cycle RHNA and addressing the real housing shortage our City faces.

We favor the staff recommended Scenario 3.1 with maximum building heights, consistent with the community desire for increased housing and taller buildings in the downtown region.

Santa Cruz YIMBY advocates for an affordable, walkable city, with housing and public transportation to meet the needs of our growing population. We envision a community where our neighbors of all ages, cultures, abilities, and incomes, can make Santa Cruz their home.

Sincerely,
Henry Hooker
Rafa Sonnenfeld
Janine Roeth
Ryan Meckel
Leads, on behalf of Santa Cruz YIMBY
Santa Cruz YIMBY Mission: We envision a community where our neighbors of all ages, cultures, abilities, and incomes, can make Santa Cruz County their home. In response to the ever-increasing cost of living, we advocate for more affordable housing to meet the needs of our growing population.

Santa Cruz YIMBY is a chapter of YIMBY Action, a 501(c)(4) nonprofit organization.

30.293
1 Rosemary Balsley
From: Sheri Beatton <[email protected]>
Sent: Sunday, June 12, 2022 1:39 PM
To: City Council
Subject: New Warriors Stadium
Dear City Council,
My name is Sheri Beatton and I have lived in Santa Cruz county for 43 years. I am a recently retired elementary school secretary and an avid sports fan.

Having the Santa Cruz Warriors in town has been such a great experience for my friends and family. We go to most games, and always have dinner at one of the Downtown restaurants (as do most fans!)  We love going to the games and running into friends and acquaintances there. It’s a great form of entertainment.

Before I retired I worked in the Gault Elementary school office for 8 years. My first year there was when the SC Warriors game to town, and Gault embraced having a partnership with them and both staff and students loved participating in the Reading and Math Warriors programs. It was such a positive experience for many students who never would have had a chance to learn about the gale of basketball and meet positive role models.

The SCW also work closely and donate large amounts of money to community organizations like Second Harvest Food Bank, and also host other sporting events with boys and girls club, UCSC basketball, etc In addition with a new and bigger arena the SCW would be able to host bigger concerts and events, more sporting events, this bringing more dollars to downtown businesses when event goers have food or drinks before games, etc.

If approved, there will also be more housing built, which Santa Cruz greatly needs.

Please approve a new, bigger facility ‐ it can only be a positive for our community!! Sincerely,
Sheri Beatton
Sent from my iPhone

30.294
1 Rosemary Balsley
From: Jessica Bond
Sent: Sunday, June 12, 2022 2:39 PM
To: City Council
Subject: City council meeting June 14: Agenda item #30
Dear Mayor and Councilmembers,
Today, I am writing in regards to agenda item #30. I think KPA and the Santa Cruz Warriors have been and will continue to be a huge asset to the city of Santa Cruz. However, the current arena has pulled business from the current Civic and will continue to do so. The Santa Cruz Symphony has already stated that the new arena will be their new home.

I do find it curious that agenda item #30 and "South of Laurel" plan includes a "civic" space when the city has ignored CIP improvement projects at the current Civic for decades.

Evenso, I think the new plan will be a huge improvement to the downtown area, I only ask that the council consider the current Civic, what is the plan for that building? As some of you know, I have pitched the idea of merging efforts. The current Civic needs a remodel, the fire department needs a new home, the arena needs land. That idea has never caught on, so does downtown really need two large event spaces?
As this plan moves forward, please ask yourselves what will the city do with the historic Santa Cruz Civic.

Thank you for your time.

Jessi
Jessi Bond
Civic Auditorium Supervisor
307 Church Street
Santa Cruz, CA 95060
City of Santa Cruz Parks and Recreation
(831) 420‐5243
Parks & Recreation Mission:

To provide quality public spaces and experiences that build a healthy community, foster equity, and better the environment.

30.295
1 Rosemary Balsley
From: Joanie Fisher <[email protected]>
Sent: Sunday, June 12, 2022 7:37 PM
To: City Council
Subject: Keep the Warriors
Hello,
I am writing to you today as I feel it's important that we support the Santa Cruz Warriors.

My husband and I have been season seat holders since the beginning. We were thrilled to have a minor league team in Santa Cruz. For once we could go to a sporting event and be home 10 minutes after the game ended. We didn't need to go over the hill to San Jose, San Francisco or Oakland.

Having the Santa Cruz Warriors here has been such a boost for our community. People are going downtown to shop, eat and walk around that wouldn't go down there before the team came to town. It was too sketchy they would say. Not only are the businesses benefiting, but many non-profits and schools are too. The SCWarriors have been involved with reading and math programs in the schools, Stuff the Bus for school supplies, beach cleanups, food drives and 2nd Harvest donations, plus much more. They have participated in Project Pajama which collects pajamas and distributes to kids who are housing compromised. They have held Pajama Night for several years and collected many pajamas. I know this as I'm involved with Project Pajama. The SCWarriors are very community oriented and Santa Cruz has benefited tremendously from them. They are positive role models.

We need a permanent structure for them. Santa Cruz does not have a good concert venue. The acoustics at both the arena and the Santa Cruz Civic are terrible. The symphony performs at the Civic and not only are the stairs dangerous, but the sound in the building is a disservice to the

30.296
2 symphony. Folks go to the Mello Center in Watsonville since the sound is better. Watsonville gets the extra revenue from folks dining out before and after symphony concerts. We also need a gathering place for events and that will increase community as well.

I am so proud to have the SC Warriors here. They have been a positive influence in Santa Cruz and will be for years to come.

Thank you.

Joanie Fisher
Delaveaga Vacations
Santa Cruz, CA
(831) 458-1130
CST 212465340

30.297
1 Rosemary Balsley
From: Bobbo Fisher <[email protected]>
Sent: Sunday, June 12, 2022 8:40 PM
To: City Council
Subject: Santa Cruz Warriors Home Arena....It's Time
Dear Santa Cruz City Council Members,
My Wife and I are 32 year homeowners in Santa Cruz. We are very dedicated to the betterment of this wonderful community.

When the Golden State Warriors announced plans to bring their D League affiliate to Santa Cruz in 2012, we were absolutely thrilled and we immediately signed up for Season Tickets.

Over the past ten years, the now G League Warriors, have become a vital force in the economic and social development of our City. It has been about far more than just basketball. Their commitment to their fans and to the community at large has been exemplary. The list of community events supported by our Warriors is immense. Due to the Warrior organization, we were personally inspired to fill the backpack bus for students in need, clean up beaches with Team players, assist in the Homeless Resources Center and the Covid Vaccination Program just to name a few. The Santa Cruz Warriors have awoken the heart of our community.

Furthermore, the Warriors have been at the heart of energizing many positive developments in and around Downtown Santa Cruz. The restaurant trade Downtown has thrived by drawing fans pre and post game. That economic pull to Downtown goes far beyond just game nights, as families and friends become habitual at eateries and shops. Besides the aforementioned support of homeless services and promotion of good health and education, the Warriors have become the emotional bond in our community. Simply, we are so lucky to have this Team and Organization helping us make this a better place to live.

We have reached a crossroads in our relationship with the Warriors. They have done so much for all of us.

The Santa Cruz Warrior Leadership has been clear in their long-term commitment to improve our housing challenges, create economic partnerships and completely share in the use of their arena.

We firmly believe it is time to build a permanent home for this Team. Time to commit to a proven winning tradition. Please cast your vote in favor of The Santa Cruz Warriors.

Thank You. Sincere regards,
Bob Fisher
Driscoll Strawberry Associates (Retired/Consultant)
[email protected], [email protected]
831-224-7941

30.298
1 Rosemary Balsley
From: Jon Sisk <[email protected]>
Sent: Monday, June 13, 2022 8:02 AM
To: City Council
Subject: Warriors
Attachments: Warriors - Sisk.pdf
Please find the attached letter RE: Warriors.

Thanks,
Jon P. Sisk | N.M.L.S #715400
Regional President / Chief Banking Officer
75 River Street | Santa Cruz, CA 95060
d: 831.600. 4018 | c: 831.419.4149
w: sccountybank.com | e: [email protected]
Let’s stay connected!

30.299

30.300
1 Rosemary Balsley
From: Todd Westfall <[email protected]>
Sent: Monday, June 13, 2022 8:05 AM
To: City Council
Subject: Letter of Support
Attachments: Letter of Support for SC Warriors.pdf
Please see attached letter of support.

Thank you.

Todd
--
Todd Westfall
Principal
Calabasas Elementary
728-6368 ext. 3375

30.301
Phone: (831) 728-6368
Fax: (831) 763-4655
A Standards Based School

Calabasas Elementary School
Pájaro Valley Unified School District
202 Calabasas Road Watsonville, California 95076
Todd Westfall, Principal Joaquin Perez Cazorla, Academic Coordinator [email protected] [email protected]
June 11, 2022
Santa Cruz City Council:

I am happy to endorse and support the Santa Cruz Warriors, and development of a new arena. I have been Principal at Calabasas Elementary for 9 years, and throughout those years, we have enjoyed teaming up with the Santa Cruz Warriors organization in a variety of ways, and look forward to doing so in the future for many years to come.

The thing that stands out about the organization is their community centered approach to working with us as a school of primarily underserved students. They have created reading programs, welcomed our families to games at a discounted price, and constantly offer a variety of programs, such as the Peaceful Warriors Project, which our teachers and students really enjoy. They are a huge benefit to our entire community, and we really hope they become a permanent fixture in our county.

If you have any questions, please don’t hesitate to contact me at the school site. Thank you.

Sincerely,
Todd Westfall
Principal
Phone: (831) 728-6368
Fax: (831) 763-4655
A Standards Based School

Calabasas Elementary School
Pajaro Valley Unified School District
202 Calabasas Road Watsonville, California 95076
Terry Eastman, Principal Todd Westfall, Academic Coordinator [email protected] [email protected]
June 6, 2012
To Whom It May Concern:

I am pleased to write this letter of recommendation for Noel Saullo. Ms. Saullo has worked at Calabasas the last couple of years in a variety of capacities, and has really become part of the learning community at our site. She has stepped in to some tough roles, taking over a second class for a released teacher, and teaching physical education to students during teachers’ collaboration time each day, but has always remained positive. As a reading teacher in RTI classes, she excelled at using various reading strategies to meet the needs of the students.

What stands out most about Ms. Saullo is her ability to build relationships and collaborate with staff members. All classroom teachers she worked with were extremely pleased with the effort she made match her skills with the needs of the class. She helped with various extracurricular activities, taking students to the International Games and assisting students with science fair projects. As I stated before, Ms. Saullo quickly became a valuable asset to the Calabasas learning community and would benefit any school she chose to work at. Please feel free to contact me if you have any further questions. Thank you.

Sincerely,
Todd Westfall
Coordinator of Site Academics, Accountability and Instruction

30.302
1 Rosemary Balsley
From: Sheree Storm <[email protected]>
Sent: Monday, June 13, 2022 9:48 AM
To: City Council
Subject: letter of support
Attachments: Dientes is in support of the new Warriors arena and downtown expansion 061322.pdf Dear May Brunner and Santa Crus City Council Members,
Please see the attached letter of support for the Downtown expansion and the Santa Cruz Warrior new arena project.

Thank you for your AYE vote!
Sheree
Sheree Storm | Chief Development Officer
5300 Soquel Ave, Suite 103, Santa Cruz, CA 95062 | direct 831‐600‐8256 Three Decades of Smiles | dientes.org

30.303

COMMUNITY DENTAL
June 7, 2022
Mayor Sonja Brunner
Council Members
City of Santa Cruz
[email protected]
Re: Santa Cruz Warriors & Downtown Expansion Plan (South of Laurel) Dear Mayor Brunner and Santa Cruz City Council Members:

On behalf of Dientes Community Dental Care, I write in support of the proposed new home of the Santa Cruz Warriors and the Downtown Expansion Plan. As a fellow community organization, Dientes stands in unity with the Warriors in its efforts to engage our neighbors in fun, healthy, and family-friendly entertainment, enriching the fabric of the City of Santa Cruz.

The Santa Cruz Warriors have proven themselves to be great partners, helping us and other local nonprofits share the good work that we do with the crowds and offering financial support. In addition, they have provided our local schools ways to create community bonds over cheering for the team at games, youth sports support, providing positive role models, and making appearances at elementary schools to work with students in a positive way.

On game nights, the economic impact is notable, especially for our restaurants, shops, and bars. This is good for employment, businesses, and tax revenue. And, an extended downtown creates more connectivity between the downtown area and the beach, which is great for tourism.

For all these reasons and more, Dientes Community Dental Care respectfully asks for your AYE vote today.

Sincerely,
Laura Marcus, CEO

30.304
1 Rosemary Balsley
From: Layla Dawson <[email protected]>
Sent: Monday, June 13, 2022 10:36 AM
To: City Council
Subject: Warriors New Arena
Attachments: Warriors.pdf
Please see the attached letter on behalf of the Warriors new arena.

Thanks.
--
Layla Dawson
English Teacher/Activities Director
Soquel High School

30.305
Soquel Knights
Soquel High School · 401 Old San Jose Road · Soquel, CA · 95073 Phone (831) 429-3909 · Fax (831) 429-3311
http://soquel.sccs.net
June 13, 2022
To the Santa Cruz City Council:

It is a pleasure to write this letter on behalf of the Santa Cruz Warriors and the proposed new development in Santa Cruz. As a lifelong county resident and teacher at Soquel High School, I have seen firsthand the array of benefits that the Warriors provide. This team and organization has been an invaluable addition to our community, and I urge you to move forward with plans for a new arena.

As a recreational athlete, parent, and sports fan, it is quite clear that a high quality local sports arena is a tremendous asset to our area. My family and I have been able to affordably watch high quality sporting events in our own community, and many local basketball players, at the secondary and university level, have been able to access this venue as well. Our young athletes can participate in events that their community hosts rather than traveling out of town for all tournaments, which helps build community pride, supports local sports leagues, and provides revenue to local businesses. Thus, our community can unite by watching our own Santa Cruz Warriors play high level basketball, facilitate superior space for our own local athletes, and help our local businesses. Truly, this enhances Santa Cruz overall.

Additionally, as a teacher with Santa Cruz City Schools, I have seen firsthand how the Santa Cruz Warriors have directly engaged with supporting our local youth, working alongside schools to help with equity, literacy, and leadership. My students have participated in two separate webinars organized by the Warriors over the past 18 months regarding race and equity. Furthermore, we have attended basketball games on Martin Luther King Day and Black History Month, which included special presentations in honor of those events.

These public educational moments serve our young people but also our community at large. Moreover, in January 35 of my Leadership students attended the Warriors mentorship event at the current arena, which featured a professional panel of various Warriors personnel discussing the role of leadership in the workforce.

Our class, along with students from Santa Cruz High and Harbor High, were then treated to a basketball game.

A new arena would make events like this even better in terms of the upgraded sound. It was a wonderful opportunity for my students to see leadership in action, and the Warriors provided this opportunity free of charge, unlike the vast majority of student leadership events. As a teacher, I am so thankful for the arena that allows this organization to be in our community, and it is my hope that they can continue to remain here.

I look forward to watching the Santa Cruz Warriors for years to come, and I hope to do so in a new arena in our gorgeous town.

Sincerely,
Layla Dawson
English Teacher/Activities Director
Soquel High School
Greg O’Meara ∙ Principal Amine Bouchti ∙ Assistant Principal / Counseling and Guidance Jose Quevedo∙ Assistant Principal / Student Services

30.306
1 Rosemary Balsley
From: Jessie Bristow <[email protected]>
Sent: Monday, June 13, 2022 11:14 AM
To: City Council
Subject: 6.14.2022: Council Item 30
Attachments: Downtown Plan Expansion Letter Swenson 6.13.2022.pdf Good morning,
Please find attached our letter of support for the Downtown Plan Expansion.

Thank you for your time,
Jessie B.
--
Jessie Bristow | Development Project Manager
SWENSON | 740 Front Street, Suite 315 | Santa Cruz, CA 95060 831.706.8672 cell | 831.475.7100 office | [email protected]

30.307
June 13, 2022
City of Santa Cruz
Attn: Santa Cruz City Council
809 Center Street
Santa Cruz, CA 95060
RE: Downtown Plan Expansion
Dear Mayor Brunner and Santa Cruz City Council Members, Swenson Builders is in support of staff’s recommendation to proceed with the Environmental Impact Report for the Downtown Plan Expansion in an effort identify the area for higher density future housing, new civic space, a new Warriors arena, and enhanced pedestrian connections to and from the current Downtown and the beach.

We please ask that you vote to support the motion. The Downtown Plan Expansion will help address current and future housing needs, while providing a permanent home for the Santa Cruz Warriors. The expansion is great example of planning to promote infill development. As our housing needs grow, creating walkable and transit-oriented places is the sustainable approach. We are excited about the proposed changes to further improve our wonderful Downtown.

Thank you for your time and consideration,
Jessie Bristow
Development Project Manager
Swenson Builders

30.308
1 Rosemary Balsley
From: Jennifah Chard <[email protected]>
Sent: Monday, June 13, 2022 11:32 AM
To: City Council
Subject: Letter of Support for Santa Cruz Warriors
Attachments: Chard, Jennifah letter in support of SC warriors JUNE 13 22.pdf Hello Esteemed members of the Santa Cruz City Council,
Please see my attached letter of support for the Santa Cruz Warriors to be included in future redevelopment plans.

Sincerely,
Jennifah Chard
--
Jennifah Chard
Division Administrative Assistant
Visual, Applied and Performing Arts
Division office: 831 479-6464
direct line: 831 477-5309
[email protected]
SP 22 VAPA Class & Event Schedule/Brochure
"Creativity Takes Courage" Matisse

30.309
June 13, 2022
To: the Santa Cruz City Council
[email protected]
Dear Santa Cruz City Council Members,
I am writing you a letter of support for the Santa Cruz Warriors. By way of introduction am Jennifah Chard, long time Santa Cruz community Member, Arts Supporter, DJ on KSQD 90.FM and Assistant to the Dean of the Arts at Cabrillo College. Thank you all for the work you do as a Council to support and enhance our community.

My husband, John Frazier and I are season ticket holders for the Santa Cruz Warriors. We are in support of finding a new more permanent home for the Golden State Warriors G League in Santa Cruz.

Attending the games is a fun, social time with our friends and neighbors, filled with excitement of cheering on incredible basketball players without having to travel to San Francisco.

Additionally, we are really fond of an outing that is family friendly and enjoyable for sober nondrinkers.

As we cannot stop the accelerated redevelopment happening in our town, I would highly encourage an investment be made in an arena that will support our Santa Cruz Warriors and many other events.

An arena provides a destination that is safe and fun and promotes jobs and other attractions. An arena with many events annually will require a work force across many facets of employment. From event-based work, to facility operations, to working in the commercial/retail spaces in the development. These jobs will be locally sourced and continue to build the local economy. As a resident who worked in production for many events for many years, I can say this type of employment is excellent for many aged residents.

A new arena will continue to drive the social and economic positives that come with tourism. Having first rate concerts, shows, the Warriors, the symphony, etc. will continue to promote a vibrant downtown. With limited space to develop making a smart decision to build a space for a small arena will benefit Santa Cruz into the future.

The Santa Cruz Warriors are an excellent example of what makes Santa Cruz great.

Thank you for your consideration,
Jennifah Chard
[email protected]
6500 Soquel Drive
Apros, CA 95003

30.310
1 Rosemary Balsley
From: Angela C. <[email protected]>
Sent: Monday, June 13, 2022 11:16 AM
To: City Council
Subject: Support of Warrior's Arena Downtown
Hello Santa Cruz City Council,
We are writing in support of building a permanent Warriors arena in downtown Santa Cruz and continued exploration of expanding the downtown plan boundaries south of Laurel Street.

My husband and I are Beach Hill residents above the Kaiser Permanente Arena.  I was born and raised in Santa Cruz County and have lived on Beach Hill over 20 years, and my husband almost 30 years. I also retired from the City of Santa Cruz after working here for almost 25 years.

We were thrilled when the Warriors moved their D‐League, now G‐League, team to downtown Santa Cruz.

We have been season ticket holders since the very beginning in 2012.  We absolutely LOVE going to games and even when we give our tickets to family & friends, we enjoy the happy sounds of the arena below. To us, it is no different than listening to the people on the Boardwalk rides or Friday night concerts.

Warrior's games are so EXCITING, with TOP NOTCH talent and run by a TOP NOTCH organization that is affiliated with the Golden State Warriors who have already won 3 NBA Championships in the last 8 years and are in the hunt for a 4th as we write this. Players and coaches from Golden State, including three future hall of fame players Klay Thompson, Draymond Green and the BEST 3 POINT SHOOTER OF ALL TIME Steph Curry, have come down to support and/or practice with the local team. As a basketball fan, I often stop and think, WOW, HOW LUCKY ARE WE THAT THE WARRIORS DECIDED TO COME TO SANTA CRUZ?!!  It’s truly amazing!! Along with our beautiful city and beaches, we think the Warriors are such a great draw and entice people to visit, which in turn helps support our local restaurants, bars and shops.

The Santa Cruz Warriors bring the community together in such a positive way.  At games, we enjoy seeing family and friends and getting to know our players.  The organization has made a huge a positive impact on the community by their school outreach programs, use of their arena for local sports and events, as well as donations of over 100,000 meals to Second Harvest Food Bank, just to name a few.

The arena has also revitalized the downtown area south of Laurel Street and made it a place people want to go.  We are excited about the possibility of attending additional events in a permanent arena such as concerts, comedy tours and various speakers. We support continued to revitalization of the area and look forward to exploring the proposed downtown expansion plan to add housing, jobs, public spaces and improved transportation to make it a more welcoming area that benefits the community.  We know that housing, especially affordable housing, is a top priority along with improved transportation/traffic flow (Note: please keep the Laurel Street extension access for residents and emergency vehicles; we understand it may be relocated closer to the hillside which is ok with us).

Please vote in support of a permanent Warrior’s arena and continued exploration of expanding the downtown plan boundaries into the area south of Laurel Street.

30.311
2 Thank you,
Angela & Richard Chandler

30.312
1 Rosemary Balsley
From: Mark Mesiti-Miller <[email protected]>
Sent: Monday, June 13, 2022 12:50 PM
To: City Council
Cc: Lee Butler; Julie Conway; Pete Kennedy
Subject: Planning Commission Minority Opinion - Downtown Expansion Plan Mayor Brunner and Councilmembers,
As members of the Planning Commission (PC), we feel compelled to submit a minority opinion regarding the action taken by the majority of the Commission at its May 5, 2022 meeting on the Downtown Plan Expansion (the Project). We believe that if this action were to be adopted as practice by the City Council, it would subvert the public process that is currently underway and cut off at the knees important ideas that have been part of the community discussion for many years without proper analysis and public input.

The overly broad motion adopted by a 4-3 majority was beyond the scope of issues upon which the PC was asked to seek public input, deliberate and opine. Furthermore, the motion was submitted very late at night as a fully articulated multi-layered action, yet much of its content was outside the discussion occurring during the meeting and outside the issues raised through the presentation of the staff report, in other words, outside the issues that were noticed for discussion by the PC for that meeting. Some of the points included in the motion are important, and may be raised and addressed fairly through the process, although most are a distraction from the very important issues addressed through this Project. Because of this, we believe the motion should be deemed unworthy of consideration by Council.

Fundamentally, the PC was unprepared to come to agreement about any of the additional items included in the motion, as relevant and germain background data, studies, findings, etc. were not available, not a part of the presentation, no public input was possible and, Commissioners did not attend this hearing intending to take such directive action. Accordingly, any such items addressed in the motion lack foundation and any taking action on such items was inappropriate.

The public was told that the PC would provide direction and discussion on the following: (from the slide presentation)
 Proposed circulation & realignments
 Beach connectivity via Cliff Street
 Building Heights
 Range of Housing Units
 Arena Location
 Civic Spaces
The Commission had a long and fruitful discussion, points of which will be included the Council’s report on the Project. Again, the PC was asked to discuss those items and would be expected to further opine at the Council’s direction. While it may have been appropriate to identify issues, such as affordability, for further action, the motion submitted very late in the evening was unnecessary, unfair and perhaps illegal as it attempted

30.313
2 to codify action that was not noticed for discussion and, indeed, was passed without the fair opportunity for discussion and informed decision making.

For your edification, below is a copy of the motion as adopted by the 4-3 majority of commissioners with the items with which we disagree in strike-out text.

For the record, the three of us embrace the addition of a few taller tower elements to break up the visual monotony of the building skyline that would result from application of a uniform height limit. If the needed additional housing units can be accommodated within a 160’ tower height maximum, we agree a maximum tower height of 160’ would be appropriate. If an analysis demonstrates the maximum tower height must be increased to meet the desired number of additional housing units in this area plan, we agree some additional tower height should be allowed but should be kept to a minimum increase above 160’. +++ Begin Original Motion with Strike-Out Text of Language Not Discussed by PC and with No Background Provided +++ - The site of the Arena will be in the area between Pacific Avenue and Front Street. - In order to strike a balance between providing significant new housing and not changing the character of the downtown area in an extreme way, the majority of additional high-density housing shall be provided adjacent to the San Lorenzo River. The total number of new units in the expansion area shall not exceed 1,600 and, to the extent feasible, housing for educators should be included. - The building heights for new development in the expansion area shall not exceed the height of the tallest building in the downtown area, after a density bonus benefit, as long as 1,600 new units can be provided. - Laurel Street Extension, if relocated, shall be closer to the hillside without requiring the demolition of the existing special needs housing unless a relocated facility has been provided.
- At least one third of the total new higher density housing units in the expansion area shall be affordable to low-income households, and the inclusionary requirement for individual projects shall be 25% with a 30% requirement for projects with density bonuses. - New developments that displaces existing low-income residents shall provide replacement affordable units on a one to one basis and shall not be counted towards meeting a project’s inclusionary requirement. - In order to minimize the potential impact of the proposed Plan on additional displacement of affordable housing within the plan area and in surrounding areas, particularly Beach Flats and Lower Ocean, an advisory committee of residents and affordable housing experts shall be formed to study and recommend effective mitigation measures, in coordination with the Planning Commission. - The EIR on the Plan shall contain an analysis of the potential impacts on the environment of displacement that may result from the Plan and shall include appropriate mitigation measures. - The Plan should include the proposals for the Civic plaza, lighting, and connectivity between the beach area and the downtown. - Public transit should be a central component of the Plan. +++ End Original Motion with Strike-Out Text +++
Thank you for considering our input on this important matter.

Respectfully submitted,
Julie Conway
Pete Kennedy
Mark Mesiti-Miller

30.314
1 Rosemary Balsley
From: john marinovich <[email protected]>
Sent: Monday, June 13, 2022 12:50 PM
To: City Council
Cc: [email protected]; Alyssa Beatton
Subject: Letter of Support for a new Santa Cruz Warriors arena Dear City Council,
My name is John Marinovich, a resident of the county of Santa Cruz for the last 53 years. I am also a Director on the Aptos Sports Foundation. I am writing this letter in support of a new Multi-purpose Arena for the Santa Cruz Warriors. When the Warriors first arrived 7 or 8 years ago, I thought what a great idea. For me, this was the first positive thing that the City of Santa Cruz had done for the downtown area in years. Not only would it bring much needed foot traffic to the downtown area, but what a healthy positive influence it would have on the community as a whole. The SC Warriors have been such a benefit to the community. Not only bringing great sports entertainment to the local community, but to the county as well. They have supported youth sports at all levels throughout the local schools in the area. They have supported tournaments for UCSC, the local high schools as well as special events. The SC Warriors have supported underrepresented groups, numerous beneficial events and have donated to such organizations such as Second Harvest.

In addition, the arena has served the community as a place to hold special events such as Honoring the fallen officers, Vaccination Center for Covid, a Polling site and many other community events. They have also played a major role in supporting the local school events, donating time and resources. For me personally, they have played a major role in support of the non-profit Aptos Sports Foundation that I am a Director on. Our Foundation raises money in support of mid-county school athletic programs. The SC Warriors have donated their time, resources, players and even donated a Video board to Aptos High Schools gymnasium! Our Foundation has raised over 2 million over the years of which 100% goes to school athletic programs. The SC Warriors have played an important role in our fund raising.

I want to close by saying that the SC Warriors have been nothing but a positive influence in Santa Cruz, not only the downtown area, but the county as a whole. They bring traffic to the local businesses, hold events on behalf of the community, provide a safe and positive environment for the family and children. For me, building a new arena for the SC Warriors is a no brainer. They are nothing less then a positive, healthy and economically beneficial asset to the community. In addition, the SC Warriors bring name recognition to Santa Cruz and are an affiliate of one of the most successful sports franchises in professional sports. It would be a huge loss for the Santa Cruz community and the County as a whole if we were to lose the SC Warriors. Please support one of the few POSITIVE things that have been done in recent years for the downtown area.

Sincerely,
John Marinovich
Aptos Sports Foundation
Director

30.315
1 Rosemary Balsley
From: Alyssa Kroeger <[email protected]>
Sent: Monday, June 13, 2022 12:55 PM
To: City Council
Cc: Bonnie Bush
Subject: 6/14 SC Council Mtg Agenda Item 30 - Support Letter Attachments: Item 30 - Support Letter for Downtown Plan Expansion - EIR + AH _6.14.22.pdf Good afternoon SC City Councilmembers,
Please include the attached support letter on behalf of MBEP per tomorrow's City Council Meeting Agenda Item
30 — support for Staff’s recommendations to initiate work on an Environmental Impact Report (EIR) re lating to the area identified for expansion of the boundary of the Downtown Plan, and provide that th e preferred development scenario includes a minimum of 1,800 housing units — in the agenda packet.

Thank you,
Alyssa Kroeger (She/Her)
Housing Program Manager
C: 831.245.7788
UPCOMING EVENTS:
6th Cycle Regional Housing Element Workshops | May - Summer 2022

30.316
June 14, 2022
Santa Cruz City Council
809 Center Street
Santa Cruz, CA 95060
Subject: Support for Downtown Plan Expansion EIR + AH, Agenda Item 30 Dear Mayor Brunner and Santa Cruz City Councilmembers,
On behalf of the Monterey Bay Economic Partnership (MBEP), I write to express our strong support for Staff’s recommendations to initiate work on an Environmental Impact Report (EIR) relating to the area identified for expansion of the boundary of the Downtown Plan, and provide that the preferred development scenario includes a minimum of 1,800 housing units.

Since 2017, MBEP has been actively tracking and supporting efforts related to the Downtown Plan, especially those that create significant new housing opportunities. Our Housing Initiative supports an increase in housing of all types and income levels in the region, advocating for infill development near transportation hubs and commercial corridors to optimize land use for housing, community services, and climate resilience. The expansion area creates a unique opportunity to plan for more, much-needed housing in one of the most sustainable sites in our region for growth due to its close proximity to jobs, amenities, transportation, and other key resources.

The identified area for expansion of the boundary of the Downtown Plan incorporates a development scenario that would include a minimum of 1,800 housing units which would assist the City in reaching its increased 6th Cycle RHNA targets of 3,736 new units by 2030. The Warriors Arena project is also committed to providing affordable housing and a project of this size could yield more than 200 units of affordable housing in the downtown. This project will also contribute to a vibrant atmosphere with people supporting local businesses, engaging in our civic resources, and building community.

It is critical that we take advantage of this expansion by adding more housing in this prime, downtown location.

Thank you for your leadership in addressing this pivotal opportunity to provide more housing and other key resources to the community.

Sincerely,
Tahra Goraya, MA, MPA
President & CEO
3180 Imjin Road, Suite 102
Marina, CA 93933 831.915.2806

30.317
1 Rosemary Balsley
From: Ashley Holmes <[email protected]>
Sent: Monday, June 13, 2022 1:54 PM
To: City Council
Subject: Santa Cruz Warriors Arena Letter of Support
Hello, I am writing in support of the permanent Santa Cruz Warriors arena. My name is Ashley Holmes, I am a UCSC grad and now work at Lookout Santa Cruz. This note does not represent the views of my company, but instead of my own beliefs that the permanent arena be considered.

I am a fourth-generation Santa Cruzan and during my time at UCSC I played for the Women's Basketball team.

I've attended dozens of Warriors games and even had the opportunity to play on the court for four years.

The arena should be considered because I think it fits with the entire lower-pacific revitalization and it's a vital community gathering hub for our County. The games keep downtown alive and approachable, bring in new audiences to town who might otherwise not visit during our tourism "off-season", and offer a place for safe, family-friendly fun in Santa Cruz. There is nothing in town that can compare to the young, family-centered, vibrant atmosphere of a KP game night. Plus, it allows Santa Cruz to be more, for more people. We aren't only a beach town, we're not only a university town, or a quirky, counterculture. Santa Cruz Warriors bring forth an entirely new avenue for kids to have role models, new interests, and community connection.

Additionally, the Santa Cruz Warriors did not need to do any of the community programs they offered over the years but have chosen to give back to their community through numerous programs at our schools and with local nonprofits. It would be gut-wrenching to see them cast aside after all they've done to better our community and be that safe place for thousands of families every season.

Please consider their full development project. We want more sports in Santa Cruz! Sports bring communities together and are worth investing in.

Thank you!
Ashley
--
Ashley Holmes, Director of Sales & Marketing
Lookout Local | Lookout Santa Cruz
925-784-5518 (cell)
Become a member today!
Sign up at lookoutsantacruz.com
ᐧ

30.318
1 Rosemary Balsley
From: Siri Vaeth <[email protected]>
Sent: Monday, June 13, 2022 2:04 PM
To: City Council
Subject: Letter in Support Rezoning Land South of Laurel Attachments: Santa Cruz City Council ReZoning Letter.pdf Mayor Sonja Brunner and Santa Cruz City Council Members Dear Mayor Brunner and Members of the Santa Cruz City Council, I write to strongly encourage you to support the recommendation of the Planning Department to re‐zone the land south of Laurel Street to help make a permanent arena, while allowing for the creation of desperately needed housing in the downtown area,
The Santa Cruz Warriors have brought an economic boost and heightened sense of community to our city. On game nights the downtown area is filled with people – including many young families – who fill the restaurants and bring much needed life to Pacific Avenue. On game night, I feel safe walking in downtown Santa Cruz after dark, something I cannot say of non‐game nights.

I have enjoyed Warriors games with my family since the first season. I appreciate the Warriors’ inclusion of community groups and businesses at games. Santa Cruz has been the launching site for numerous Golden State players. It is a treat to watch games – and now the Finals – and cheer for players we have watched develop in our current arena. We need to create a permanent place for the team, which does so much good for the community on many levels. The Warriors are a unifying force as the games bring together our diverse community with a shared passion. In addition, a new arena would have benefits far beyond the Warriors games. We need a new large location for cultural events. These events would lead to more job opportunities and create needed revenues for the city.

Re‐zoning the land to allow for the creation of new housing is critically important. As the mother of two young adults – fifth generation Santa Cruzans – I am deeply saddened by the lack of housing options. I watch my kids try to launch as adults, but with rents outpacing income, and the cost to buy the most basic housing completely prohibitive, I have a deep fear that they will join many other young people and families who are leaving the area.

We have to create more affordable housing so that people can afford to live in the city they work in. The lack of affordable housing is greatly exacerbating economic disparities in our city.

The area between downtown and the wharf needs life and activity. It is a prime spot for housing, with access to downtown and the beach. This slice of land has never seemed to be utilized to its best potential. With the extreme housing crisis we are facing, now is the time for this area to provide homes and a future for residents with moderate incomes.

I thank you for your consideration, Please approve the re‐zoning of the land south of Laurel. A permanent arena, and vitally needed housing will benefit Santa Cruz economically while addressing a critical need for housing.

Sincerely,

30.319
June 12, 2022
Mayor Sonja Brunner and Santa Cruz City Council Members 809 Center Street
Santa Cruz, Ca 95060
Dear Mayor Brunner and Members of the Santa Cruz City Council, I write to strongly encourage you to support the recommendation of the Planning Department to re-zone the land south of Laurel Street to help make a permanent arena, while allowing for the creation of desperately needed housing in the downtown area, The Santa Cruz Warriors have brought an economic boost and heightened sense of community to our city. On game nights the downtown area is filled with people – including many young families – who fill the restaurants and bring much needed life to Pacific Avenue. On game night, I feel safe walking in downtown Santa Cruz after dark, something I cannot say of non-game nights.

I have enjoyed Warriors games with my family since the first season. I appreciate the Warriors’ inclusion of community groups and businesses at games. Santa Cruz has been the launching site for numerous Golden State players. It is a treat to watch games – and now the Finals – and cheer for players we have watched develop in our current arena. We need to create a permanent place for the team, which does so much good for the community on many levels. The Warriors are a unifying force as the games bring together our diverse community with a shared passion. In addition, a new arena would have benefits far beyond the Warriors games. We need a new large location for cultural events. These events would lead to more job opportunities and create needed revenues for the city.

Re-zoning the land to allow for the creation of new housing is critically important. As the mother of two young adults – fifth generation Santa Cruzans – I am deeply saddened by the lack of housing options. I watch my kids try to launch as adults, but with rents outpacing income, and the cost to buy the most basic housing completely prohibitive, I have a deep fear that they will join many other young people and families who are leaving the area. We have to create more affordable housing so that people can afford to live in the city they work in. The lack of affordable housing is greatly exacerbating economic disparities in our city.

The area between downtown and the wharf needs life and activity. It is a prime spot for housing, with access to downtown and the beach. This slice of land has never seemed to be utilized to its best potential. With the extreme housing crisis we are facing, now is the time for this area to provide homes and a future for residents with moderate incomes.

I thank you for your consideration, Please approve the re-zoning of the land south of Laurel. A permanent arena, and vitally needed housing will benefit Santa Cruz economically while addressing a critical need for housing.

Sincerely,
Siri Vaeth, MSW
Santa Cruz

30.320
2 Siri Vaeth, MSW
Santa Cruz
PS: I have attached PDF of letter as well.

30.321
1 Rosemary Balsley
From: Ron Pomerantz <[email protected]>
Sent: Monday, June 13, 2022 2:26 PM
To: City Council
Cc: Justin Cummings; Sandy Brown; Sonja Brunner; Renee Golder; Martine Watkins; Shebreh Kalantari-Johnson; Donna Meyers
Subject: Re. 6-14-22 Agenda Item #30: Downtown Plan Expansion, Preferred Development Scenario for Study under CEQA (PL)
Re. 6-14-22 Agenda Item #30: Downtown Plan Expansion, Preferred Development Scenario for Study under

CEQA (PL)
Good day Council and Mayor.

The EIR study plan you are voting on Tuesday requires far greater limits on height and density. When the Downtown Plan Extension Plan was initially proposed it was to just that, an extension of the current Downtown Plan. Under today’s proposal Staff has at least doubled the Downtown Plan’s limitations. The Preferred Development Plan’s EIR should reflect this initial intent and direction. Even with the limitation of conforming to the current Downtown Plan, the State Density Bonus legislation allows for 150’ buildings, 12+/- stories, which is beyond the pale in maintaining Santa Cruz’s small city feel and ambience. Also of importance is the glass canyons, wind tunnel effects, solar access, light pollution, noise, congestion, and bird migration. The tallest building currently in Santa Cruz is the Palomar at about 90’. That should remain the maximum standard height, which includes the height even when the Density Bonus is applied. Santa Cruz is not Silicon Beach, and must never be.

Staff attempts to make the case that 225’ buildings are needed to motivate the Warriors to stay in Santa Cruz.

How do massive, mixed-use, 20 story buildings encourage the Warriors to stay in Santa Cruz? All the Warriors require is an area large enough for their permanent arena. Please don’t use the charm and excitement of a popular sports team as an excuse to give free reign to real estate and development interests. The excessive building impacts of noise, parking, congestion, water insecurity, expensive housing, and the like will long outlive the Warriors stay in Santa Cruz.
“Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody.”
― Jane Jacobs, The Death and Life of Great American Cities Thank you for your time and thoughtful consideration.

Ron Pomerantz

Ps. As a side note I ask how the first batch of some 15 Public Comments could address a Council Agenda Item that hadn’t yet become known to the public? Is this another case where staff works in the interest of the private developers and real estate interests and does not remain fair and impartial by protecting both the public and private interests?

30.322
1 Rosemary Balsley
From: Rose Filicetti <[email protected]>
Sent: Monday, June 13, 2022 2:34 PM
To: Sonja Brunner; Martine Watkins; Sandy Brown; Justin Cummings; Renee Golder; Shebreh Kalantari-Johnson; Donna Meyers
Cc: Bonnie Lipscomb; Matt Huffaker; Chris Murphy; City Council; Angela Chestnut Subject: Letter of support to keep our Santa Cruz Warriors local with a new sports/entertainment complex
Mayor Brunner, Vice Mayor Watkins, and Council Members Brown, Cummings, Golder, Kalantari-Johnson, and Meyers:

My name is Rose Filicetti and I live in Capitola, where I retired after 35 years of living in Silicon Valley. I represent a pool of ten people from both sides of the hill, who have purchased a pair of home-game season tickets for the Santa Cruz Warriors, beginning in their second season in Santa Cruz. I might add that it has been easy to sell 24 games of tickets to die-hard fans of our G-League franchise for the past nine years.

I am writing because it is very exciting that you, our community leaders, are earnestly exploring an ambitious project that could add homes, offices, and shops next to a new arena in downtown Santa Cruz. We want to add our voices of support.

As current season ticket holders, it is important to us to keep the #SeaDubs in Santa Cruz for their family-friendly sports entertainment value,in a safe and exciting atmosphere, at affordable prices for our community.
 Their home games from November to March bring the entire community together to cheer in unison for our team and celebrate the pride they have for our City and County.
 We appreciate that the local franchise provides tickets to every home game for underserved or underrepresented groups.

As a County Board of Education Trustee, I appreciate the positive and diverse role models they are for the youth in our community and their:
 Support of our local schools to provide education programs that promote equity of life outcomes for SC County students to succeed.
 Programs in local elementary schools tied to reading, math, health and wellness.  Dozens of appearances each school year with players, coaches, front office staff, and Mascot, etc. to work with local kids in a positive way.  Service as positive role models throughout the community for our youth. Our children see coaches and players making an impact and supporting people from all backgrounds.

30.323
2 As former Mayor Hilary Bryant said: “From players’ visits to schools, to their work at San Lorenzo River cleanups, the Warriors have ‘gone above and beyond’ in the community. The city, and the rest of the region, have gotten behind the team. The Warriors brought so much more to Santa Cruz than just basketball.” When the community needs the Warriors – the Warriors are there in a very visible way as a team, staff, and Mascot or by providing their facility:
 Honoring our fallen officers (Butler, Baker, Gutzwiller).  Serving as a Vaccination Center for COVID-19 administering more than 20,000 vaccines.
 Serving as a Polling site for the 2020 Presidential election and other elections.  Serving as a Resource Recovery Center for fire victims after the 2020 CZU lightning complex.

As community members, we feel that the approval of a permanent Santa Cruz Warriors arena/entertainment/housing complex is an important redevelopment of the South end of the city that has been neglected. It will improve the adjacent area for a variety of events and activities beyond the November – March basketball season! To current and former city officials, the Warriors have been “a boon for Santa Cruz, benefiting the local economy and residents as a family-friendly entertainment option”. “Games draw visitors to Santa Cruz who often shop downtown, go to dinner before or after games, or park in one of the city’s parking structures, (Director of Economic Development, Executive Director Bonnie) Lipscomb said. Absolutely, there’s a positive economic impact of having the Warriors in town.”
Event nights at the Arena already provide a lot of positive economic activity in the downtown for restaurants, shops, bars, and other community experiences. A new sports and entertainment Arena combined with the housing development and accompanying retail and commercial spaces will help to revive the downtown area south of Laurel and make Santa Cruz a more family friendly destination for all:
 A new arena will continue to drive the social and economic positives that come with tourism. Having first rate concerts, shows, the Warriors, the symphony, etc. will continue to promote a vibrant downtown.
 State of the art acoustics will be a focus to attract increased entertainment options such as touring concerts, comedians, speaker series, etc.  It will continue to be a home for UCSC Athletics, high school tournaments, youth sports, etc.
 An arena with many events annually will require a work force across many facets of employment – from event-based work, to facility operations, to working in the commercial/retail spaces in the development. These jobs will be locally sourced and continue to build the local economy.

30.324
3  A new Arena in this location will become a centralized civic amenity that continues to bring more connectivity between the downtown and the beach.

But one of the most important benefits is Housing!
 We have a major housing crisis in Santa Cruz, and this project can bring many units of much-needed housing to downtown Santa Cruz.
 The Warriors project is committed to providing affordable housing elements as well, and a project of this size could yield more than 200 units of affordable housing in the downtown.
 Downtown dense housing options will encourage a vibrant community atmosphere and people supporting local businesses, engaging in our civic resources, and building community.
 Placing the housing downtown will allow more people to access MUNI, bike pathways, and increase walkability around the City.
 The City of Santa Cruz has a RHNA housing goal of over 3,500 units in the next cycle. Projects of this magnitude can help the City accomplish those housing mandates set by the state.
 More housing is needed, and more housing is coming due to the State mandates and RHNA numbers. The more density we place downtown, the less the overall impacts on the neighborhoods.

To summarize, the Santa Cruz Warriors have already had a tremendous positive impact on our region – they have earned a permanent spot here before they are lured by San Jose or other Bay area cities. A new sports and entertainment Arena – combined with all types of housing development and accompanying retail and commercial spaces – will help to revive the downtown area south of Laurel, employ a local workforce, and make Santa Cruz a more family friendly destination for all.

We urge you to keep our Santa Cruz Warriors here on local #WarriorsGround! Rose Filicetti (she/her/hers)
[email protected] (Personal) | (650) 906-3508 Cell | Twitter @savgmom [email protected] (Work) | (831) 607-9870 Cell | Twitter @831Connect Off the grid June 29 - July 11
_______________________________________________________ "The real secret to a fabulous life is to live, imperfectly, with great delight!" ~ Leigh Standley

30.325
1 Rosemary Balsley
From: Gillian Greensite <[email protected]>
Sent: Monday, June 13, 2022 3:31 PM
To: City Council; Justin Cummings; Sandy Brown; Sonja Brunner; Renee Golder; Martine Watkins; Shebreh Kalantari-Johnson; Donna Meyers
Subject: [CAUTION: Verify Sender Before Opening!] Item 30 on council agenda: Downtown Extension Project
Attachments: SCT re Downtown Extension.doc
Dear Mayor Brunner and Council members,
Please accept the following from Santa Cruz Tomorrow.

Thank you,
Gillian
on behalf of,
Santa Cruz Tomorrow

30.326
To: Mayor and City Council
From: Santa Cruz Tomorrow
Date: 6/13/22
Re: Downtown Plan Expansion Project
Santa Cruz Tomorrow has reviewed the documents associated with this project and asks that you carefully consider the following:

1. We oppose the heights of 145 feet; 185 feet and 225 feet for new buildings. Such heights are hugely out of scale with even the recent re-zoning of Downtown. Arguments presented that shorter buildings are “blocky” while “taller buildings serve as a beacon for visitors” are debatable and appear self-serving.

2. This new, high-rise extension of Downtown may lead to disinvestment in the current Downtown with resulting failed businesses and loss of revenue. This needs further study.

3. A notable omission in the various staff reports and associated documents is the impact of this project on traffic circulation. While state law has shifted focus from congestion to VMT, CEQA allows for traffic congestion to be studied if a project is unusual and local conditions warrant such a study. This massive project of a new downtown towards the south with selected building heights almost 3 times the current downtown maximum, with an additional proposed 1800 units of housing on two roads that funnel thousands of tourists into one road to the beach and Boardwalk as well as residents to and from the lower westside via two small roundabouts that are at gridlocked now on summer weekends is unusual and demands study under CEQA. We ask that you include this in your motion.

4. Our observation is that few residents are aware of the existence and scale of this project. There have been very few public meetings with none in affected neighborhoods such as the lower westside. As the CEQA process begins we request a far more robust community engagement than has been the case so far, including wide publicity and meetings within affected neighborhoods.

Respectfully submitted,
Santa Cruz Tomorrow

30.327
1 Rosemary Balsley
From: William Ow <[email protected]>
Sent: Monday, June 13, 2022 3:37 PM
To: City Council
Subject: Santa Cruz Warrior Down Town expansion
Dear Mayor and City Council,
I want to voice my support in the success and permanent expansion of the Santa Cruz Warriors in downtown Santa Cruz.

I had been personally involved with managing properties adjacent to the current Kaiser Permanente Arena. The transformation has been exceptionally positive. I believe the energy, diversity and positive impact the Santa Cruz warriors are having on downtown Santa Cruz and Santa Cruz County in general has been utterly amazing.

I believe we should continue to support and foster their presence in Santa Cruz long into the future. I also believe the inclusion of additional housing is greatly needed and Santa Cruz will be pivotal for the success and for the health of downtown Santa Cruz.

On a personal note I’ve been a season ticket holder since the inception in 2012 with my entire family has grown to love and enjoy.

If I can be of any assistance or help in anyway I am available.

Thank you
William
William Ow
2857 Mission Street | Santa Cruz, CA 95060
Office Hours | Monday-Friday 9am-6pm | 831.247.5550
www.oldwrigleybuilding.com
Follow us on Facebook | Instagram
--
William Ow
2857 Mission Street | Santa Cruz, CA 95060
Office Hours | Monday-Friday 9am-6pm | 831.247.5550
www.oldwrigleybuilding.com
Follow us on Facebook | Instagram

30.328

30.329
1 Rosemary Balsley
From: Danny Keith <[email protected]>
Sent: Monday, June 13, 2022 4:01 PM
To: City Council
Subject: Letter to Madam Mayor and Council Members in support of Permanent Arena Attachments: Permanent Arena Letter From Danny Keith.pdf Madam Mayor and Council Members,

My Name is Danny Keith, and I am writing you behalf of the Santa Cruz Warriors and the opportunity to have a permanent arena in Santa Cruz California.

I have been involved with the community in Santa Cruz County for over 30 years though my nonprofit work with our most vulnerable, as a 2nd District Human Services Commissioner while also entertaining my entrepreneur visions. From the moment I was involved with assisting then Mayor Bryant to make this dream a reality I knew the impact of bringing such a ground shaking opportunity to the community of Santa Cruz. I am also an alum of the 2015 Santa Cruz Warriors/Golden State Warriors Championship team that was awarded 2 rings.

Most specifically in my role with the Santa Cruz Warriors as Director of Sponsorships I took the approach of selling the village green. The KP arena has hosted innumerable events whether a comedy show, memorializing a community member, blood drives, homeless connect, polling places, youth basketball games and the list goes on and on. When the Santa Cruz Warriors came to town it filled a void in the community for the locals. Almost every game is punctuated with local business owners, community members, influencers, and politicians all while kids were able to have a safe place to roam while watching basketball.

Let’s talk about downtown Santa Cruz and its current environment. We can all agree that transformation is taking place. Our home prices are skyrocketing we have a housing crisis all while local businesses are struggling post pandemic. I personally watched restaurants and other related businesses thrive during basketball season and at a time the tourists don’t really come to town. The KP Arena is situated at the lower end of downtown that has been a trouble area and since then seems to project positivity especially during these last ten years. This new arena provides housing, employment, a performance venue, and exponential business revenue.

As a season ticket holder, I am proud to go to downtown, enjoy a meal before a game and enjoy the walk to the arena. I am greeted by local police, SCW staff, my friends, and people that I would probably not see if it were not for the basketball game we were attending. The most impactful statement I can make is what I have seen it do to transform our youth in a town that is rife with drugs and bad actors at times, this team and its arena have

30.330
2 bolstered a sports team and the infectious energy for our local youth. Santa Cruz has long since been renown with skateboarding, surfing, and music now we can add professional basketball to that list for kids to aspire.

I implore the council to understand the amazing opportunity to increase housing, business revenue, employment, performance venue (major artists skip over Santa Cruz due to lack of venue), and it has been proven having a major sports team in town increases the value of everything associated with it. First, building the facility creates construction jobs. Second, people who attend games or work for the team generate new spending in the community, expanding local employment. Third, a team attracts tourists and companies to the host city, further increasing local spending and jobs.

I am asking you Madam Mayor and Council Members, most of whom I have known for a while now to make the right decision and figure out how to retain this amazing organization and all they have brought to the community. If not, it would be a travesty and never to be regained.

Build a new arena, retain the amazing relationship that has been fostered and invest for our youth they need this more than anything. I am also available to facilitate wherever needed to help this amazing opportunity come to fruition just like I did when I sat across the street with Tom Canfield and then Mayor Hilary Bryant imagining the future.

Sincerely,

Danny Keith
8314197075
[email protected]

30.331
Madam Mayor and Council Members,
My Name is Danny Keith, and I am writing you behalf of the Santa Cruz Warriors and the opportunity to have a permanent arena in Santa Cruz California.

I have been involved with the community in Santa Cruz County for over 30 years though my nonprofit work with our most vulnerable, as a 2nd District Human Services Commissioner while also entertaining my entrepreneur visions. From the moment I was involved with assisting then Mayor Bryant to make this dream a reality I knew the impact of bringing such a ground shaking opportunity to the community of Santa Cruz. I am also an alum of the 2015 Santa Cruz Warriors/Golden State Warriors Championship team that was awarded 2 rings.

Most specifically in my role with the Santa Cruz Warriors as Director of Sponsorships I took the approach of selling the village green. The KP arena has hosted innumerable events whether a comedy show, memorializing a community member, blood drives, homeless connect, polling places, youth basketball games and the list goes on and on. When the Santa Cruz Warriors came to town it filled a void in the community for the locals. Almost every game is punctuated with local business owners, community members, influencers, and politicians all while kids were able to have a safe place to roam while watching basketball.

Let’s talk about downtown Santa Cruz and its current environment. We can all agree that transformation is taking place. Our home prices are skyrocketing we have a housing crisis all while local businesses are struggling post pandemic. I personally watched restaurants and other related businesses thrive during basketball season and at a time the tourists don’t really come to town. The KP Arena is situated at the lower end of downtown that has been a trouble area and since then seems to project positivity especially during these last ten years. This new arena provides housing, employment, a performance venue, and exponential business revenue.

As a season ticket holder, I am proud to go to downtown, enjoy a meal before a game and enjoy the walk to the arena. I am greeted by local police, SCW staff, my friends, and people that I would probably not see if it were not for the basketball game we were attending. The most impactful statement I can make is what I have seen it do to transform our youth in a town that is rife with drugs and bad actors at times, this team and its arena have bolstered a sports team and the infectious energy for our local youth. Santa Cruz has long since been renown with skateboarding, surfing, and music now we can add professional basketball to that list for kids to aspire.

I implore the council to understand the amazing opportunity to increase housing, business revenue, employment, performance venue (major artists skip over Santa Cruz due to lack of venue), and it has been proven having a major sports team in town increases the value of everything associated with it. First, building the facility creates construction jobs.

Second, people who attend games or work for the team generate new spending in the community, expanding local employment. Third, a team attracts tourists and companies to the host city, further increasing local spending and jobs.

30.332
I am asking you Madam Mayor and Council Members, most of whom I have known for a while now to make the right decision and figure out how to retain this amazing organization and all they have brought to the community. If not, it would be a travesty and never to be regained.

Build a new arena, retain the amazing relationship that has been fostered and invest for our youth they need this more than anything. I am also available to facilitate wherever needed to help this amazing opportunity come to fruition just like I did when I sat across the street with Tom Canfield and then Mayor Hilary Bryant imagining the future.

Sincerely,
Danny Keith
8314197075
[email protected]

30.333
1 Rosemary Balsley
From: Marilyn Petric <[email protected]>
Sent: Monday, June 13, 2022 4:24 PM
To: City Council
Subject: Downtown Expansion Plan
Members of the City Council:

I am writing in support of, and asking you to vote for, the Downtown Expansion Plan.

My name is Marilyn Petric. I am a long-time resident of Santa Cruz City, registered voter, property owner, and ten-year Santa Cruz Warrior season ticket holder.

Not many places can lay claim to a team with the Warriors pedigree. Personally, I feel very fortunate to regularly enjoy the talent of our G League team. I have made some great good friends at the games, whose company I now enjoy not only at games, but other occasions as well.

I love interacting with a mix of young and old attendees of varying ethnicities. I can't think of another commercial Santa Cruz venue where this could happen.

Other community benefits derived from the Warriors presence include, but are not limited to:
1) affordable, safe family entertainment;
2) the team's involvement with school and community programs; 3) increased local business;
4) the arena becomes a site for important community needs.

As good citizens of our beloved city, we need to highlight and enhance all this by securing the Downtown Expansion Plan.

Sincerely,
Marilyn Petric

30.334
1 Rosemary Balsley
From: Reggie Stephens Foundation <[email protected]> Sent: Monday, June 13, 2022 4:24 PM
To: City Council
Subject: Keep The SC Warriors in Santa Cruz
Santa Cruz City Council,
I am writing this letter in support of the Santa Cruz Warriors New Downtown Plan. I’m Reggie Stephens a former Santa Cruz High, Cabrillo College, Rutgers University and the New York Giants football player.

In 2010 I decided to make a commitment to Santa Cruz County student-athletes by training, mentoring, coaching them so they can move on to the next level in their chosen sport.

In 2018 I established my non-profit; the Reggie Stephens Foundation. Through RSF I have successfully helped several student-athletes fulfill their dream of playing football, basketball and baseball at the next level, most recently getting a SCHS student-athlete a 4 year D1 scholarship playing football at Brown University.

When the Warriors first came to Santa Cruz I was excited for the student-athletes to be able to see up close how professional athletes train, carry themselves, interact with their fans, community and compete and win at the highest level.

Santa Cruz has come together as a community and supported the Warriors, you can feel the excitement and enthusiasm when you walk into the arena.

The Warriors have created many job opportunities for the young and the old alike.

The Downtown Plan will help with our severe housing crisis not just housing UCSC students but also hard working locals that are hoping stay living in our town.

I see nothing but positive results coming from keeping the Santa Cruz Warriors here; jobs, much needed housing, boosting downtown economy, exciting community interaction and our student-athletes having strong role models to follow and aspire to become. Please keep the Santa Cruz Warriors in our town. Thank you for your time.

Reggie Stephens
Founder / CEO
Reggie Stephens Foundation
www.reggiestephens.org
831.239.3403

30.335
1 Rosemary Balsley
From: Judi Grunstra <[email protected]>
Sent: Monday, June 13, 2022 4:36 PM
To: City Council
Subject: Agenda Item 30
Dear Council:

I have spent considerable time reading the packet pages about the Downtown Expansion Plan.  Obviously a great deal of work must be done to confirm whether this is feasible, WITHOUT expecting the public to in any way subsidize the Warriors' or their demands, as happens too many times in other cities.

As to some specifics in what the  Kimley‐Horne (EPS) study:

1.Traffic study ‐ Traffic in the area will be observed for 1 weekday and 1 weekend, for a 10‐hour period.

This must be performed on a summer weekend to get an accurate picture of the traffic in that part of town.

2.The Coastal Commission "reiterated the value of visual simulations of scenario alternatives in order to understand the potential coastal resource impacts".

It appears that it is merely optional for Kimley‐Horne to show 3D massing.  Please require "Full volumetric 3D modelling" in the Scope of Work (page 7 of the Kimley‐Horne Scope of Work).   If this means "story poles," then that should be required.  In fact, Council should require story poles in all large projects. 3 30.12 says "City is considering creative solutions to allow the beneficiaries of the plan to reimburse the City General Fund costs towards funding of the plan."
What might these "creative solutions" be?  Who are the "beneficiaries of the plan" this refers to?   The Seaside Company?  Warriors?  Please be specific! 4  "No focused bird surveys are included as part of the scope."   This may very well be something bird fanciers will request.
5   There must be a mutually satisfactory agreement with the residential care facility at 126 Front St. 6   Among the amenities expressed by participants at the arena Open House, nobody pointed out some very basic needs.

One is a full‐service grocery store so those 1800 residents can shop nearby, i.e. within walking distance.

Not everyone can afford to shop at New Leaf or Trader Joe's.

The second consideration is the potential need for increased capacity in the public schools, at all grade levels, with 1800 new residents, some who will be children.

There is a high likelihood that the inevitable bars and liquor outlets near the new Arena will generate increased calls to the police.  (Not just on game nights).

30.336
2 How will the city budget pay for more police?
7  This plan seems to imply the city is willing to abandon support for the Civic Auditorium in favor of a "shiny new venue" for concerts.  The Civic Auditorium has an important place in Santa Cruz, and needs and deserves renovation.
8  Despite being in an area of predicted sea‐level rise, etc., there is a mention of below‐grade parking.  I have, however, read of cities that have built underground parking and put public open space on top of it.   That might "kill two birds with one stone."
I will follow this topic as it unfolds.   I really don't believe most Santa Cruzans want our city to have a new skyline, tall buildings that are a "beacon" (come on!) and a more intensified urban feel.  If you are being honest, do you?
Thank you.

Judi Grunstra

30.337
1 Rosemary Balsley
From: Bryon Windsor <[email protected]>
Sent: Monday, June 13, 2022 4:39 PM
To: City Council
Subject: In Support of the Santa Cruz Warriors
Attachments: Arena Letter.pdf
I have attached a letter in regards to the support of the Santa Cruz Warriors and their future plans.

Thank you
Sincerely,
Bryon Windsor
JLAC Director/ Athletic Director
Boys & Girls Clubs of Santa Cruz County
831-535-7017
[email protected]

30.338
Hello, my name is Bryon Windsor and I am a site director for the Boys & Girls Clubs of Santa Cruz County. I have been working with the Santa Cruz Warriors and their Jr Warriors Basketball Program for over 10 years now. They have been a huge help in our community and with the Club. Between being a part of our yearly basketball program by bringing over players to help run basketball clinics, allowing us to use the arena for our end of season tournament, and occasionally coming to hangout with kids, they have helped bring a joy to so many youth and their love for the game of basketball. Working at the Club, we have heard countless stories of the players and personal going to the schools and helping out with the Read to Achieve program. Many of the kids I see at the games all have stories about who their favorite player is and what they did at school that day. I have seen the impact they have on our kids and how much joy they bring to the families in our community by being a part of our community.

I believe that having them here has brought a renewed excitement to the area. The city seems revitalized in ways that only people that live here could understand. With the potential to have the Warriors here permanently, an arena that can be used for concerts and symphonies, our local college athletic teams able to use the arena, and so many other opportunities to use the facility for local and state events, that the city seems to be alive once again. I see our businesses growing again, with the influx of tourism downtown. As that grows, we should see that extend to Santa Cruz as a whole, as Capitola, Aptos, and even Watsonville will see businesses prosper.

I sincerely believe that having the Warriors here and the new arena in the downtown area will help the community continue to prosper years to come. With all the new projects being completed in the area, this only seems fitting to have the beautification of that side of town continue with a facility that will do more than just basketball.

Bryon Windsor
Site/Athletic Director
Boys & Girls Clubs of Santa Cruz County

30.339
1 Rosemary Balsley
From: Raylene Ojeda <[email protected]>
Sent: Monday, June 13, 2022 4:45 PM
To: City Council
Subject: Downtown Expansion Plan area south of Laurel
June 13, 2022
City Council Santa Cruz, CA
Subject: Warriors preferred development plan
My husband and I are Beach Hill residents and fans of the Santa Cruz Warriors. We appreciate this team and all of the events that are available at the current arena. The development plan can bring a larger variety of sports, music, symphony, comedy, diversity, polling location, and health and wellness to our city.

The Warriors brand is known worldwide and we are proud to have them so near to us. Kaiser arena and the warriors have helped to provide assistance during the pandemic with providing a vaccination site, provided a polling place for elections, host a recovery center for the recent fire events, services for seniors and many other very helpful programs to our community.

We have seen a disconnect between downtown Santa Cruz and the Beach Boardwalk in the past.

This development can help foster connectivity between these two vital areas that are so important to this city. It will become a family friendly destination for visitors and locals alike. A vibrant downtown is crucial to our success and additional living, eating, shopping, and events will benefit all. We are asking that you vote in favor of adopting a preferred development plan as part of the downtown expansion plan area south of Laurel.

Robert and Raylene Ojeda
710 3rd Street
[email protected]

30.340
1 Rosemary Balsley
From: Brandon Penera <[email protected]>
Sent: Monday, June 13, 2022 4:47 PM
To: City Council
Subject: Santa Cruz Warriors Letter of Support
Attachments: Permanent Arena Letter From Brandon Penera.pdf Madam Mayor and Council Members,
My Name is Brandon Penera, and I am writing to you on behalf of the Santa Cruz Warriors and the opportunity to have a permanent arena in Santa Cruz California.

For the last 10 years my wife and I would rent a beach house on Twin Lakes for the month of July because we love the city and wanted to make great memories with our 2 boys, now 10 and 13. Last May my wife and I decided to make the place we would vacation in the summer, our permanent home. We now have been living in Santa Cruz for one year and have fallen deeper in love with the city and all that it offers, this would not only include the beautiful beaches and outdoors but the community, events and more specifically the Santa Cruz Warriors.

As a part of creating great memories for our family, last season we purchased season tickets to the Santa Cruz Warriors. We created my lasting memories during the games last season. We loved it so much that we upgraded our seats to sit behind the Warriors bench for the upcoming season.

In addition to attending the games we have also been able to benefit from the facility in the form of basketball camps for our son. These programs fulfill a vital need to the young citizens of Santa Cruz and any absence would be greatly missed.

Our family is proud to support the community and the Santa Cruz Warriors through our ticket purchases, meals before games, parking and more.

I am asking you Madam Mayor and Council Members to build a new arena, that has and will continue, to enrich the community we call home and provide a valuable experience and employment opportunities for us all.

I have also attached a PDF for your records if needed.

Sincerely,
Brandon Penera
Founder | Penera Creative Solutions
c: (209) 409-2123
www.peneracreative.com

30.341
Madam Mayor and Council Members,
My Name is Brandon Penera, and I am writing you on behalf of the Santa Cruz Warriors and the opportunity to have a permanent arena in Santa Cruz California.

For the last 10 years my wife and I would rent a beach house on Twin Lakes for the month of July because we love the city and wanted to make great memories with our 2 boys, now 10 and 13. Last May my wife and I decided to make the place we would vacation in the summer, our permanent home. We now have been living in Santa Cruz for one year and have fallen deeper in love with the city and all that it offers, this would not only include the beautiful beaches and outdoors but the community, events and more specifically the Santa Cruz Warriors.

As a part of creating great memories for our family, last season we purchased season tickets to the Santa Cruz Warriors. We created my lasting memories during the games last season. We loved it so much that we upgraded our seats to sit behind the Warriors bench for the upcoming season.

In addition to attending the games we have also been able to benefit from the facility in the form of basketball camps for our son. These programs fulfill a vital need to the young citizens of Santa Cruz and any absence would be greatly missed.

Our family is proud to support the community and the Santa Cruz Warriors through our ticket purchases, meals before games, parking and more.

I am asking you Madam Mayor and Council Members to build a new arena, that has and will continue, to enrich the community we call home and provide a valuable experience and employment opportunities for us all.

Sincerely,
Brandon Penera
209.409.2123
[email protected]

30.342

1. Project Completion by June 2023June
Santa Cruz Downtown Plan
Expansion Project
City Council Meeting
June 14, 2022

30.343
Sarah Neuse
Senior Planner, Advance Planning
[email protected]
Bill Wiseman
Planning Practice Leader
Justin Doull
Senior Associate
Matthew Thompson
Architect

30.344
Agenda

1. Project Overview

2. Summary of Project Discovery – Community Engagement & Real Estate Market Overview

3. Open House Station Topics

4. Discussion

30.345
Project Overview

30.346
Project Context

30.347
Project Background
• Downtown Plan
• Early 1990s, recovery from Loma Prieta
• Updates in early 2000s and mid 2010s
• Increased height and residential uses in
core of downtown
• Sets allowances for development
• Neighborhood areas
• REAP and LEAP Grants
• Increase housing capacity and
economic opportunity
• Draft CEQA EIR
• Approved for $450,000

30.348
Project Study
Area
Total Area = ~ 29 acres

30.349
Project Objectives

1. Adding capacity for multi-family housing.

2. Create opportunities for public amenities and infrastructure including parks, the Santa Cruz Riverwalk trail, or other spaces for community use.

3. Better connect downtown with the river and beach areas.

4. Create new economic opportunities for local businesses and workers.

5. Generate new tax revenue to support City services.

6. Improve the pedestrian & bicycle experience.

7. Incorporate a permanent Warrior’s arena into the plan.

30.350
Project
Initiation
Project
Discovery
Development
Scenarios
Downtown Plan
Amendments
CEQA
Public Hearings
& Adoption
June - August
September - November
December - April
July - April
May - June
Project
Schedule
2021
2022
2023
Work May - August
Program

30.351
www.cityofsantacruz.com/downtown
Summary of Project Discovery –
Community Engagement
www.cityofsantacruz.com/downtown

30.352
Outreach Methods

30.353
Community Survey

30.354
Community Survey

30.355
Community Survey

30.356
Community Survey

30.357
Discovery Outreach Conclusions
• The Project Study Area feels unsafe and is generally
considered underutilized / underdeveloped.
• The Area should be redeveloped with a mix of restaurants, entertainment, and housing. “Re-vamp it all!!!”
• Streetscape, civic spaces, and connectivity are considered high-priority improvements
• Keep the Santa Cruz Warriors!

30.358
www.cityofsantacruz.com/downtown

30.359
• April 20, 2022
• Hosted by the SC Warriors

30.360
Open House

30.361
Open House
Stations
Circulation &
Streetscape
Beach
Connectivity
Civic Spaces
& Arena
Housing
Development
Scenarios
Sustainability
& Resiliency
• ~150 Participants
• 190 written comments

30.362
Circulation & Streetscape

30.363
Circulation &
Streetscape

30.364
Spruce Street Between Pacific Ave. & Front Street 30.365 Circulation &
Streetscape
Front Street @ Beach Hill Front Street @ Beach Hill
Golden Gate Villa
(~ 1890)

30.366
Realigned Laurel Street Extension @ Beach Hill 30.367
Levee Looking South 30.368
Beach
Connectivity

30.369
Beach
Connectivity

30.370
Beach
Connectivity

30.371
Civic
Spaces &
Arena

30.372
Pacific Avenue “Flex-Zone”
First Street - Livermore

30.373
Pacific Avenue “Flex-Zone”
Castro Street – Mountain View

30.374
Energy, Engagement & Wayfinding

30.375
Energy, Engagement & Wayfinding

30.376
Energy, Engagement & Wayfinding

30.377
Energy, Engagement & Wayfinding

30.378
Energy, Activity & Wayfinding

30.379
Energy,
Engagement, &
Wayfinding

30.380
“The Zone”

30.381
Chase Center / “Thrive City”

30.382
Sustainability & Resiliency

30.383
Housing

30.384
State Housing Law
• SB 35
• Streamlined planning
process
• Need “adequate
progress” on RHNA by
2028 or City falls to 10%
Low-Income tier and
more proposals eligible
• 50% of market rate
housing RHNA built by
end of 2027

30.385
Open House Summary
Overall, very positive support for the design concepts and the opportunity to create an entertainment district that is vibrant, walkable, and safe.
Strong support for more housing in the Downtown.
Strong support for the SC Warriors and construction of a new permanent arena.
Issues for further consideration:
 Parking and traffic congestion (Downtown and Beach)
 Support and opportunities for local businesses
 Varied opinions re Development Scenarios

30.386
Development
Scenarios

30.387
Redevelopment
Parcels
Total Area = ~ 29 acres
Total Developable
Area = ~ 15 acres

30.388
Height and Density Controls
•Current Inclusionary qualifies all developments
for Density Bonus
•Heights could be capped through a Developer’s
Agreement (DA), to set lower base
density/height
•DA Requires willing partner
• Allows for community benefits to be included
•If no DA, assume Density Bonus

30.389
Scenario PC
Total Building Area 1,929,000
Net Commercial Area 59,000
Net Residential Area 1,238,000
Residential Units 1,620 *
Density (units/acres) 151.6
Floor Area Ratio 4.14
* Feasibility indicates 1,458 more likely

30.390
Scenario PC
Aerial View Looking Northwest

30.391
Scenario PC
View Looking Southwest Across
the San Lorenzo River

30.392
Scenario PC
View Looking Northeast from
Pacific Avenue Roundabout

30.393
Scenario PC
View Looking Southeast from
Laurel Street

30.394
Scenario PC Summary
•Laurel Street Extension timing
•Max. height proposal is more restrictive than the
current Downtown Plan
•Site constraints and construction feasibility would
result in 1,458 total units (894 in Blocks A-D)
•Could require rezoning outside of the downtown
to meet RHNA requirements
•Flat skyline

30.395
Scenario 3.1
Total Building Area 2,116,000
Net Commercial Area 59,000
Net Residential Area 1,387,000
Residential Units 1,803
Density (units/acres) 168.7
Floor Area Ratio 4.55

30.396
Scenario 3.1
Aerial View Looking Northwest

30.397
Scenario 3.1
View Looking Southwest Across
the San Lorenzo River

30.398
Scenario 3.1
View Looking Northeast from
Pacific Avenue Roundabout

30.399
Scenario 3.1
View Looking Southeast from
Laurel Street

30.400
Circulation &
Streetscape
Pacific Avenue Front Street Levee

30.401
Scenario 3.1 Summary
•More housing units (1,800 total and 1,239 in
Blocks A-D)
•Stepped down heights (river to residential)
•Variation in skyline that supports placemaking
and wayfinding
•Provides better financial incentives for
streetscape and civic improvements

30.402
Staff Recommendation
 Proposed Circulation & Realignments
 Beach Connectivity via Cliff Street
 Building Heights
 # of Housing Units
 Arena Location
 Civic Spaces

30.403
Staff Recommendation
Motion to direct staff to initiate work on an
EIR based on development Scenario 3.1 and
associated circulation and civic
improvements.

30.404
Staff Recommendation
Motion to direct staff to initiate work on an Environmental Impact Report (EIR) relating to the area identified for expansion of the boundary of the Downtown Plan, and provide that the preferred development scenario include the following: a minimum of 1,800 housing units; maximum heights of 225 feet for one taller building element, 185 feet for three taller elements, and 145 feet of one taller element, with each height being inclusive of anticipated height increases associated with a 50% density bonus and with the taller building elements comprising only a portion of shorter podium building forms; an option for auto circulation including the permanent closure of Spruce Street east of Pacific Avenue; the creation of new civic space in the closed Spruce Street right of way; enhanced pedestrian connections between the Downtown and the beach; and options for the location of a permanent arena facility for the Santa Cruz Warriors, with a preferred location being on the south side of Spruce Street between Pacific Avenue and Front Street.

30.405
Questions &
Discussion

30.406
Scenario 2
Total Building Area 1,893,000
Commercial Area 59,000
Residential Area 1,209,000
Residential Units 1,579
Density (units/acres) 147.7
Floor Area Ratio 4.07

30.407
Scenario 3
Total Building Area 2,016,000
Commercial Area 59,000
Residential Area 1,307,000
Residential Units 1,701
Density (units/acres) 159.2
Floor Area Ratio 4.33

30.408

31.1 31.2

31.3 31.4