Attachment A
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF SANTA MARIA, CALIFORNIA
APPROVING THE SELECTION OF DHM RESEARCH
TO PROVIDE PUBLIC OPINION SURVEY RESEARCH
AND BALLOT MEASURE POLLING SERVICES NOT TO
EXCEED THE AMOUNT OF $36,500
WHEREAS, the City of Santa Maria is see king a firm to provide Public Opinion Survey Research and Ballot Measure Polling Services to determine if the public will support an enhanced one -half cent transaction and use tax, and a tax on gross rental income for residential and commercial property; and
WHEREAS, on November 19, 2025, the City issued a Request for Proposals seeking qualified firms to provide survey and ballot measure polling services; and
WHEREAS, three proposals were received and evaluated according to the criteria set forth in the RFP, and DHM Research has been determined the most qualified consultant with the necessary expertise and resources to perform the work; and
WHEREAS, the scope of work includes will collaborate with City staff to develop a comprehensive questionnaire in both English and Spanish, monitor response rates, conduct a thorough analysis, and provide a presentation of findings.
NOW, THEREFORE, IT IS HEREBY RESOLVED by the City Council of the City of Santa Maria, California, as follows:
SECTION 1. The City Council has chosen DHM Research to provide Public Opinion Survey Research and Ballot Measure Polling Services; and
SECTION 2. Authorize the City Manager , or designee, to award, negotia te, and execute an agreement with the selected company; and
SECTION 3. The Chief Deputy City Clerk is hereby authorized to make m inor changes herein to address clerical errors, so long as substantial conformance of the intent of this document is maintained. In doing so, the Chief Deputy City Clerk shall consult with the City Manager and City Attorney concerning any changes deemed necessary.
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Attachment A
PASSED AND ADOPTED at a regular meeting of the City Council of the City of Santa Maria, California, held this 20th day of January 2026.
ATTEST:
Chief Deputy City Clerk
Mayor
APPROVED AS TO FORM:
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City Attorney
APPROVED AS TO CONTENT:
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Department Director
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City Manager