FOURTH MODIFICATION OF AGREEMENT NO. 10141 (CCS)
... 2017, by and between the City of Santa
made with reference to the following:
RECITALS
A. On or about February 29, 2016, the City and Goodwin Simon Strategic Research entered into Agreement Number 10141 (CCS) for conducting the City's BiAn- nual Citywide Resident Satisfaction Survey ("Original Agreement").
B. On or about March 31, 2016, the City and Goodwin Simon Strategic Research en- tered into a First Modification of Agreement Number 10141 (CCS) ("First Modifi- cation") which added services to be performed and increased the contract price to pay for those additional services. The Original Agreement and First Modification may be referred to collectively herein as "the Agreement." C. On or about April 26, 2016, the City and Goodwin Simon Strategic Research en- tered into a Second Modification of Agreement Number 10141 (CCS) ("Second Modification" which added services to be performed and increased the contract price to pay for those additional services. The Original Agreement, First Modifica- tion, and Second Modification may be referred to collectively herein as "the Agree- ment."
D. On or about July 25, 2016, the City and Goodwin Simon Strategic Research en- tered into a Third Modification of Agreement Number 10141 (CCS) ("Third Mod- ification" which added services to be performed and increased the contract price to pay for those additional services. The Original Agreement, First Modification, Second Modification, and Third Modification may be referred to collectively herein as "the Agreement."
E. The City and Goodwin Simon Strategic Research desire to modify the Agreement to include additional services to be performed by Goodwin Simon Strategic Re- search and increase the contract price to pay for those additional services.
TERMS AND CONDITIONS
Now, therefore, the undersigned parties do hereby mutually agree to modify the Agree- ment as follows:
1. Section 2 of the Agreement entitled "Goodwin Simon Strategic Research" shall be modified by adding the following paragraph:
Additional Services. Goodwin Simon Strategic Research will perform all of the additional services ("Additional Services") described in Ex- hibit A-4, Scope of Services. Goodwin Simon Strategic Research will complete the Additional Services in accordance with Exhibit B-4, 1 January 2017
Budget.
2. Section 4 of the Agreement entitled "Compensation" shall be modified by adding the following paragraph:
Compensation. The City will compensate Goodwin Simon Strategic Research for the Additional Services in an amount not to exceed $51,350, as set forth in Exhibit B-4. The total contract price for services pursuant to the Original Agreement, the First Modification, the Sec- ond Modification, the Third Modification, and this Fourth Modifica- tion shall not exceed $273,800.
3. Exhibit A-4 and Exhibit B-4 are attached hereto and incorporated herein by this reference.
4. Except as expressly modified by this Fourth Modification, all other terms and con- ditions of the Agreement shall be and remain in full force and effect.
IN WITNESS WHEREOF, the parties have executed this Fourth Modification as of the date and year first written above.
CITY OF SANTA MONICA,
ATTEST: a municipal corporation
Arme Anderm Waran Lick
By:
DENISE ANDERSON-WARREN RICK COLE
City Clerk City Manager
APPROVED AS TO FORM:
Josep Lantane
JOSEPH LAWRENCE
Interim City Attorney
Goodwin Simon Strategic Research
By: _
Name: PAUL CoDowIN
Title: _ OwNer
2 January 2017
Exhibit A-4
Additional Services
Scope of Services and Deliverables
The Scope of Work completing this study includes the following:
• Goodwin Simon Strategic Research will meet with City representatives in per- son to explore proposed uses of the parks bond and research needs. • Goodwin Simon Strategic Research will draft a questionnaire and present it to the City for review and a revision. It is anticipated there may be three to four iterations before the survey draft is ready for testing.
Goodwin Simon Strategic Rescarch will develop a suitable sample using the Probability Proportional to Size (PPS) methodology.
• Goodwin Simon Strategic Research will translate the survey into Spanish once the draft is finalized.
• Methodology:
Baseline Survey
20 minute interview
500 respondents
PC sample
Follow Up Survey
10 minute interview
400 respondents
PPS sample
• Goodwin Simon Strategic Research will field the survey in English and Span- ish. The fielding will take approximately five days to reach the split sample of 600 interviews. Interviewers will use strict call back procedures to reduce the likelihood of bias resulting from lack of completes with hard to reach resi- dents.
• Goodwin Simon Strategic Research will then produce topline aggregate results and cross-tabulation tables, and other analysis as appropriate. • Goodwin Simon Strategic Research will then prepare a written summary of findings, including an executive summary and then detailed findings. Good- win Simon Strategic Research will use tables and figures to illustrate the re- 3 January 2017
• Goodwin Simon Strategic Research will present results to Council, staff, or other audiences as requested by City.
• Goodwin Simon Strategic Research will work with City staff and consultants to use the survey findings to guide outreach efforts.
• Goodwin Simon Strategic Research will conduct a 10 minute follow up survey dedicated to developing an optimal ballot measure and honing the broad les sons learned in the baseline poll.
Schedule/Milestones: Goodwin Simon Strategic Research will develop a formal pro- ject work plan and timeline with input from the City. Milestones will include:
• Meet with City staff to discuss objectives and seek input to inform the draft questionnaire.
• Questionnaire draft to City staff, finalize the sample specifications, and revise the questionnaire based on feedback from City staff.
• Finalize questionnaire. Translation into Spanish. Sample design completed and sample in place.
• Fielding conducted
Written memo submitted to City staff to summarize findings and recommen- dations.
• Goodwin Simon Strategic Research will also do the following:
• Present results to Council, staff, or other audiences as requested by City;
• Work with City staff and consultants to use the survey findings to guide outreach efforts, and
• Conduct a 10 minute follow-up survey dedicated to developing an opti- mal ballot measure and honing the broad lessons learned in the base- line poll.
4 January 2017
Exhibit B-4
Budget
Telephone Interviews: $51,350
Payment Schedule: 100% upon written report provided to City The total amount of compensation for Services Rendered during the Term, pursuant to the scope of services and deliverables identified in Exhibit A-4, shall not exceed Fifty-One Thousand and Three-Hundred Fifty Dollars ($51,350).
5 January 2017
City Council
Cits ot Report
Santa Monica"
City Council Meeting: April 25, 2017
Agenda Item: 8.B
To: Mayor and City Council
From: Karen Ginsberg, Director, Community & Cultural Services Subject: Planning for Potential Parks Funding
Recommended Action
Staff recommends that the City Council:
Review and comment on the concept of a potential park funding measure, provide direction to staff, and authorize the City Manager to negotiate and execute a fourth modification to agreement #10141 in the amount of $51,350 with Goodwin Simon Strategic Research, a California-based company, to conduct a resident survey to gauge support for a potential park funding strategy. This will result in a four year amended agreement with a new total amount not to exceed $273,800.
Executive Summary
In August 2015, Council identified "Learn + Thrive" as one of its top Strategic Goals.
The City of Santa Monica Wellbeing Index also identified that "spending time outdoors, whether exercising or relaxing brings both emotional and physical benefits. Santa Monica's parks provide clear opportunities for community members to thrive by providing places for residents to recreate, meet friends and be active. For many of our residents who live in multi-family housing, the City's parks and the beach are their front and back yards. Based upon the 2016 Los Angeles Countywide Parks Needs Assessment, Santa Monica has 1.4 acres of parkland/1000 residents which is well below the countywide average of 3.3 acres for every 1000 residents.
While expanding park acreage in Santa Monica is desired, tuture tunding for parks expansion and for upgrades to existing parks will be very limited due to budget realities, hampering the ability to implement a number of the projects that Council has already funded for design. Therefore, it is timely to explore a possible local funding measure for the November 2018 ballot. In order to assess voter opinions regarding a local parks funding measure, staff recommends a contract modification in the amount of $51,350 for the City's contracted survey research firm, Goodwin Simon Strategic Research to complete up to two telephone surveys to assess resident support. Additionally, staff has selected TBWB Strategies to provide strategic advisory services for a potential bond measure at a cost of $78,000 which is within the City Manager's budget authority.
Background
Santa Monica has a long history of investing in its parks, beach and recreational 1 of 6
facilities as supported by both the Parks and Recreation Master Plan (Attachment A) and the City's Open Space Element (Attachment B). Santa Monica's first Parks and Recreation Master Plan, completed in 1997, was intended to guide improvements of the City's parks and recreational facilities for twenty years. The plan recognized that these improvements would add to the livability of the City and would build a sense of community by creating opportunities for physical, social and cultural interaction. Since 1997, the City has increased its park acreage from 112.7 acres to 137 acres, providing a range of places and amenities for community members to exercise, experience nature, socialize with others, participate in cultural events and enjoy the outdoors, helping people thrive, stay healthy and build community. In addition to increasing park acreage, existing park and beach facilities have been improved over the past two decades resulting in upgraded amenities and new features that address emerging trends. Historically, funding for these improvements has come from a variety of sources including the City's General Fund; City Enterprise funds (i.e. Beach Fund); Santa Monica Redevelopment Agency funds; grants from County, State and Federal government sources; private donations and a range of development fees assessed through the Municipal Code and as part of negotiated Development Agreements.
These funding sources alone will not be sufficient to fulfill the future park needs of Santa Monica reducing the City's ability to close the gap between the current park acreage as it relates to the City's population (1.4 acres for every1000 residents) and the countywide average of parkland (3.3 acres for every 1000 residents).
In November, 2016 Los Angeles County voters supported the passage of the Safe, Clean, Neighborhood Parks and Beaches ballot measure (Measure A) by more than the 2/3 super majority required. As a parcel tax, it will provide direct funding to Santa Monica on a per capita basis for parks improvements beginning in July, 2018. It is estimated by the County that Santa Monica will receive approximately $10 million over a 10-year period as well as be eligible for competitive grant funds. This funding, while beneficial, will not be sufficient for the projects Santa Monica envisions.
In November 2016, Santa Monica voters also approved Santa Monica College Measure V supporting capital improvements at SMC as well as several joint use projects in Santa 2 of 6
Monica and Malibu including up to $20 million in bond funds for the expansion of Memorial Park to accommodate soccer and/or other field sports for use by College students and the general public. It is contemplated that these funds would need to be supplemented by additional funding to achieve a full upgrade and transformation of Memorial Park inclusive of redesign of the recreation buildings to better meet community needs.
At the State level two similar park funding bills are being considered for the June 2018 ballot. AB18 the California Clean Water, Climate and Coastal Protection and Outdoor Access for All Act of 2018 would authorize the issuance of $3 billion in General Obligation bonds for a variety of open space improvements throughout the state including local park improvements. Similarly, SB5, the California Drought, Water, Parks, Climate, Coastal Protection and Outdoor Access For All Act of 2018 would also authorize the issuance of $3 billion in General Obligation bonds for open space improvements. At this time there is no certainty that either of these bills will be signed by the Governor and advance to the June 2018 ballot. With assistance from the City's lobbyist staff will continue to monitor these potential measures.
Discussion
While park maintenance and operations funding is an important consideration, the most significant shortfall is in capital funding to acquire, design and construct additional parks and park facilities. With the 2012 elimination of the Santa Monica Redevelopment Agency, the City lost a major source of funding for capital improvement projects. The remaining sources of funding as described in the Background section above are insufficient to fund major park expansion or renovation projects. A preliminary list of projects that could be supported through a local capital funding measure include:
• The 12-acre expansion of Airport Park which currently has funding for design only;
• A permanent sports field in the Civic Center with subterranean parking to offset the loss of existing surface parking;
Implementation of a full renovation of Memorial Park;
Planning for the transformation of the Airport to park land following its closure; 3 of 6
Identification of potential joint use opportunities with School District as well as land acquisition and park development opportunities for future park expansion in underserved neighborhoods
A general obligation (GO) bond, which would require approval by two thirds of the voters, would provide the most capital funding at once for parks in Santa Monica. Other methods to create a local funding source, which would still require a financing mechanism such as a lease revenue bond to generate funding up front, would require voter-approved increases to City tax rates to pay for the annual debt service. Additional consideration would need to be given to funding streams for operating costs into the future. Community support for a GO Bond or other funding mechanism can be gauged through polling. The recommended poll would survey 600 Santa Monica voters. The poll could gauge voter preferences regarding the use of the new City proceeds for parks.
For example, a poll could test whether voters find that new parks and open space or improvements to existing parks, cultural services or some other use to be most compelling. The proposed budget includes sufficient funding to poll twice should it be necessary.
Recreation and Parks Commission
The Recreation and Parks Commission will discuss the concept of a park funding measure at their meeting on April 20, 2017. Staff will provide the Council with an oral report summarizing the Commission's discussion and any action at the Council meeting.
Vendor/Consultant Selection
In 2014, the City issued a Request for Proposals (RFP) seeking a public opinion and research consulting firm to conduct the citywide telephone survey. Following review of proposals by an interdepartmental evaluation committee, on June 28, 2015, Council authorized the City Manager to negotiate and execute an agreement with Goodwin.
Simon Strategic Research to prepare citywide Resident Satisfaction Surveys. There have been three amendments to this contract to date for two polls regarding affordable housing prior to placing measures GSH and GS on the November 2016 ballot and a survey of travel behaviors in 2016 to gain a better understanding of travel patterns of 4 of 6
Santa Monica residents. Given the firm's familiarity with Santa Monica and experience in polling Santa Monica residents for various measures, staff recommends a fourth amendment to the existing contract with Goodwin Simon Strategic Research.
On March 16, 2017 the City issued Request for Proposals (RFP) #31717 for Strategic Advisory Services for this potential bond measure with the intent that the selected consultant would work in collaboration with City staff and Goodwin Simon Strategic Research to provide advice, recommendations and support in the following areas. • Expected voter acceptance or antipathy towards prospective GO bond measure; • Input towards draft survey instrument;
• Review of survey results;
• Advise on likelihood of passage of potential GO Bond measure; • Development of communication strategies to support voter consideration; including strategies to engage key stakeholders;
The RFP was posted on the City's on line bidding site and closed on March 30, 2017.
Sixty vendors downloaded the RFP and four firms responded. Responses to the RFP were reviewed by a selection panel of staff from the Community & Cultural Services and Finance departments. Following interviews on April 11 and April 12, 2017, it was determined that TBWB Strategies is the most qualified firm and best bidder based on overall approach and work plan, the team's qualifications, and experience with similar proposed ballot measures. Staff intends to proceed with entering into a contract with TBWB Strategies in the amount of $78,000 which is within the City Manager's contract authority.
Next Steps
With Council approval, initial polling of residents regarding support for a park bond measure would be anticipated to occur later this spring. Staff would then return to Council with results of the polling and recommended next steps, with the understanding that Council action would be needed by summer 2018 to place a measure on the November 2018 ballot.
Concurrently staff is proceeding with a number of parks related activities as follows:
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• Development of final plans and the EIR for the 12-acre Airport Park expansion anticipating that the Council would consider certification of the Final EIR this fall; • Completion of the Civic Field feasibility study and progress on a potential partnership with SMMUSD for a permanent field with subterranean parking returning to Council in June;
Launch of the Memorial Park masterplan in FY17-18 using funds identified in the FY17-19 Capital Improvement Program budget
• Initiate update to the Parks and Recreation Master Plan in FY17-18.
Financial Impacts and Budget Actions
The contract modification with Goodwin Simon Strategic Research is $51,340, for an amended contract total not to exceed $273,800. Funds are available in the FY 2016-17 Community and Cultural Services Department budget. The contract will be charged to account 01501.555060.
Prepared By: Karen Ginsberg, Director
Approved Forwarded to Council
Ticke
LA
Karen Ginsberg, Director 4/17/2017 Rick Cole, City Manager 4/19/2017 Attachments:
A. Parks and Recreation Master Plan (weblink)
B. Open Space Element (weblink)
C. Oaks Initiative - TBWB Strategies rev
D. 2017 Oaks Initiative Goodwin Simon rev
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