1 FIFTH MODIFICATION OF
PROFESSIONAL SERVICES AGREEMENT NO. 10141 (CCS)
This Fifth Modification of Professional Services Agreement Number 10141 (CCS) (“Fifth Modification”), entered into as of _____________, 2019 (“Execution Date”), by and between the City of Santa Monica, a municipal corporation (“City”), and Goodwin Simon Strategic Research (“Goodwin Simon” or “Consultant”) is made with reference to the following:
RECITALS
A. On or about February 29, 2016, the City and Goodwin Simon entered into Professional Services Agreement Number 10141 (CCS) for services to conduct the City’s Biennial Citywide Resident Satisfaction Survey for a total amount not to exceed $83,4000.
B. On or about March 31, 2016, the City and Goodwin Simon entered into a First Modification of Professional Services Agreement Number 10141 (CCS) (“First Modification”) which included additional resident survey services and increased the contract price by an additional $30,000 for a total not to exceed $113,400.
C. On or about April 26, 2016, the City and Goodwin Simon entered into a Second Modification of Professional Services Agreement Number 10141 (CCS) (“Second Modification”) which included additional resident survey services and increased the contract price by an additional $69,050 for a total not to exceed $182,450.
D. On or about July 15, 2016, the City and Goodwin Simon entered into a Third Modification of Professional Services Agreement Number 10141 (CCS) (“Third Modification”) which included additional resident survey services and increased the contract price by an additional $40,000 for a total not to exceed $222,450.
E. On or about August 31, 2017. the City and Goodwin Simon entered into a Fourth Modification of Professional Services Agreement Number 10141 (CCS) (“Fourth Modification”) which included additional resident survey services and increased the contract price by an additional $51,350 for a total not to exceed $273,800. The Original Agreement, First Modification, Second Modification, Third Modification, and Fourth Modification may be referred to collectively herein as “the Agreement.”
F. The City and Goodwin Simon desire to modify the Agreement to extend the contract term, include additional services to be performed by Goodwin Simon, and increase the contract price to pay for those additional services.
TERMS AND CONDITIONS
Now, therefore, the undersigned parties do hereby mutually agree to modify the Agreement as follows:
DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94 6/25/2019
2 1. Section 1 of the Original Agreement entitled “Term” shall be deleted in its entirety and replaced with the following paragraph:
Term. This Agreement begins on the Execution Date of the Original Agreement and terminates on June 30, 2021, unless terminated earlier as set forth in the Agreement or extended by the parties in writing.
2. Section 2 of the Agreement entitled “Goodwin Simon Strategic Research Services” shall be modified by adding the following paragraph:
Additional Services. Goodwin Simon will perform all of the additional services (“Additional Services”) described in Exhibit A-5, Scope of Services. Goodwin Simon will complete the Additional Services in accordance with Exhibit B-5, Budget.
3. Section 4 of the Agreement entitled “Compensation” shall be modified by adding the following paragraph:
Compensation. The City will compensate Goodwin Simon for the Additional Services in an amount not to exceed $50,000 as set forth in Exhibit B-5. The total contract price for services pursuant to the Original Agreement, First Modification, Second Modification, Third Modification, Fourth Modification, and this Fifth Modification shall not exceed $323,800.
4. Exhibit A-5 and Exhibit B-5 are attached hereto and incorporated herein by this reference.
5. Except as expressly modified by this Fifth Modification, all other terms and conditions of the Agreement shall be and remain in full force and effect.
IN WITNESS WHEREOF, the parties have executed this Fifth Modification as of the date and year first written above.
ATTEST:
______________________________
DENISE ANDERSON-WARREN
City Clerk
APPROVED AS TO FORM:
______________________________
LANE DILG
CITY OF SANTA MONICA,
a municipal corporation
By: ______________________________
RICK COLE
City Manager
DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94 6/18/2019
Lane Dilg
City Attorney
6/25/2019
Rick Cole
City Clerk City Manager
6/27/2019
Denise Anderson-Warren
3 City Attorney
ABC Corporation
#VENDOR
By: _______________________________
DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94 Paul Goodwin
6/19/2019
Owner
Goodwin Simon Strategic Research
4 Exhibit A-5
Scope of Services
The scope of work for completing this study include the following:
• Goodwin Simon Strategic Research will meet with City representatives in person to review research needs and explore changes from the previous survey instruments. • Goodwin Simon Strategic Research will draft a questionnaire and present it to the City for review and a revision. It is anticipated there may be multiple iterations before the survey draft is ready for testing. • Goodwin Simon Strategic Research will test the draft survey to determine the questionnaire length and to make sure the questions are working as planned. • Goodwin Simon Strategic Research will translate the survey into Spanish once the draft is finalized
• Methodology:
o Address Based Sampling (ABS)
o Voter file Latinos and African Americans if needed to reach quotas (16% and 4.3%, respectively.)
• The first phase of fielding will take about one to four weeks. 8,000 randomly selected residential addresses in Santa Monica will receive an invitation in English and Spanish to take the Resident Satisfaction Survey online. Goodwin Simon Strategic Research will also provide a call-in option to complete the survey by phone, with protocols in place for respondents who prefer to be interviewed in Spanish.
• At the end of receiving at least 400 completed surveys, Goodwin Simon Strategic Research will assess whether additional surveys with Latinos or African Americans are necessary to reach the quota of about 16 percent and 4.3 percent. • Goodwin Simon Strategic Research will then examine the raw frequencies, and weight if necessary by age, gender, education levels, and other factors to ensure that results reflect current Census estimates for the City. • Goodwin Simon Strategic Research will then produce aggregate results, followed by cross-tabulation tables. These tables will break out findings by variables such as zip code/neighborhood, race/ethnicity, age, gender, education, length of residency, and level of participation in civic activities. • Goodwin Simon Strategic Research will then prepare a written summary of findings, including an executive summary and then detailed findings. Goodwin Simon DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94 5 Strategic Research will use tables and figures to illustrate the results, and to make comparisons to findings from previous studies.
• Goodwin Simon Strategic Research will present results to Council, staff, or other audiences as requested by City.
Other deliverables include:
• A questionnaire in draft and final form
• Topline results
• Cross tabulation tables
• A written summary of findings
• Oral briefings as desired
• Additional memoranda for use by the media, elected officials, etc. • Public presentations of results
Schedule/Milestones: Start date to be determined by the City • Week 1: Meeting with City staff to discuss survey purposes and goals, and identify questions from previous track that the City wishes to repeat, and to identify new areas of inquiry
• Week 2: Questionnaire draft to City staff. Revision and editing • Week 3: Finalize questionnaire. Translation into Spanish. Sample design completed and sample in place. • Week 5: Fielding begins
• Week 9: Latino and African American oversampling if needed • Week 10: Topline results to City staff
• Week 10: Written report to City staff
• Week 10- 18: Goodwin Simon Strategic Research will make presentations of results as requested DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94 6 Exhibit B-5
Budget
Online surveys and telephone interviews: $50,000
Payment Schedule: 100% upon written report provided to City The total amount of compensation for Services rendered pursuant to the scope of services and deliverables identified in Exhibit A-5, shall not exceed Fifty Thousand Dollars ($50,000).
DocuSign Envelope ID: 9803691F-8B3D-4510-A3F3-E044FE907A94