Annual Report
2019 – 2020
Year Four
Annual Report 2020
2 Contents
Challenges3
Moving Forward4
The TMO Difference5
A Targeted Approach6
What Users Think8
GoSaMo Achievement Awards9
The GoSaMo Team10
TMO
Transportation Management Organization, is
an organization which works with companies
to encourage sustainable transportation
solutions
AVR
Average Vehicle Ridership is the ratio of
people (or employees) to vehicles (cars) at a
place of employment
ETC
An Employee Transportation Coordinator is
the person responsible for completing and
implementing an employer’s transportation
plan
Sustainable trips
A trip which doesn’t have a negative impact
on the environment, such as walking or
cycling as opposed to driving
TMO employer
An employer in Santa Monica that the TMO
assists and engages with on a regular basis
throughout the year
Terms & Abbreviations
Annual Report 2020 3
A Culture and
Habit of Driving
Gridlock COVID-19
In 2016, there were over
240 million cars on the
road in America.
With 1.62 cars per
household in Los Angeles,
this means more than
2.4 million vehicles – or
1% of all the cars in
America– in the city area.
Los Angeles drivers spent 103
hours in traffic on average.
In March, the coronavirus
pandemic upended
the way we live, work,
and get around.
At its worst point in April,
monthly bus ridership
across the region fell by
71% compared to last year.
We are working to change this!
Challenges
Poor Air Quality
64% of Santa Monica’s
greenhouse gas emissions
come from vehicular
transportation.
As well as contributing to
climate change, long term
exposure to pollutants can
present health risks.
Source: Inrix 2020
Traffic Scorecard Report
Year four
The coronavirus pandemic and
lockdowns dominated the last year
of work. Public health guidance and
reductions in business operations changed
commuting patterns across the region.
Despite the immense challenge, the
GoSaMo Transportation Management
Organization (TMO) had a productive
year and adjusted to continue supporting
essential businesses whose employees
continue to commute and those that
transitioned to long-term remote work.
We are proud to have assisted over 85
Santa Monica employers and helped
thousands of employees and residents
find sustainable ways to get around.
Source: SCAG Snapshot of COVID-19
Transportation Impacts in the SCAG
Region 2020
Annual Report 2020 4
Moving
Forward
Santa Monica believes that streets are
for everyone - pedestrians, bicyclists,
motorists, and transit riders. The City’s
investments in mobility are showing results
and the TMO’s efforts support the City’s
sustainability goals by reducing vehicle
trips and the corresponding pollution.
74% of commuters in the
County of Los Angeles are
driving alone
Los Angeles Mode Split
2019
Drive alone
Car pool
Public Transit
Walk
Other
Work from home
0%
10%
20%
30%
40%
50%
60%
70%
80% 74%
9%
3%
6% 6%
0% 2%
Bike
However, in Santa
Monica, this figure
drops to 51%
Santa Monica Mode Split
2019-2020
Drive alone
Car pool
Walk
Public Transit
Bike
Work from home
Electric Vehicle
Flexible Schedule
0%
10%
20%
30%
40%
50%
60%
51%
8%
4%
12%
4% 3%
13%
5%
70%
80%
Source: U.S. Census Bureau (2019). Sex of Workers by
Means of Transportation to Work American Community
Survey 1-year estimates
Annual Report 2020 5
The
TMO
Difference
The GoSaMo Transportation
Management Organization (TMO)
works closely with Santa Monica
employers to help them meet
their Average Vehicle Ridership
(AVR) targets and find the best
transportation options for their
commuters. The employers
the TMO works most closely
with have shown the biggest
reduction in drive alone trips.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
63% 61%
50%
Year 2
15 employers
Year 3
50 employers
Year 4*
62 employers
*Year 4 results were
impacted by the COVID-19
pandemic. Employers
who surveyed between
March 2020 and May
2020 were likely to have
dramatically reduced and
uncharacteristic drivealone percentage. Most
TMO employers, however,
conducted and submitted
surveys prior to March 2020.
Drive Alone Percentage for
TMO Employers Over Time
The Environmental
Impact of the TMO
Category Minimum
VMT Reduced 8,441 miles
CO2
Reduced 3,271 kg
VOC Reduced 0.6 kg
NOX
Reduced 3.8 kg
The CO2 reduced
is equivalent to
planting 156 trees
Mode split amongst
TMO engaged employers
2017 - 18 2018-19 2019-20
Drive alone 63% 59% 42%
Car / Vanpool 10% 10% 15%
Telework 7% 4% 18%
Active travel 8% 10% 8%
Transit 9% 13% 12%
Electric Vehicle 2% 3% 3%
Flexible Schedule 1% 1% 1%
Annual Report 2020 6
Resources
1,302 views
Get around
2,308 views
Events
1,203 views
Need help (TMO)
1,969 views
6000+
website page views
350+
TAP cards distributed
Events
Residents
New employees
198
71 174
136
150 86
50 195 231
107
21 2016-17 2017-18 2018-19 2019-20
85 employers
received repeat assistance,
representing over 23,000
employees. TMO staff
built relationships with
these employers, meeting
with and assisting these
businesses at least twice
in the year. This year we
built stronger relationships
with businesses
representing over 4,000
more employees.
TMO
by the
Numbers
32 events hosted or
attended including 3 webinars
and 7 drop in office hours in
response to COVID
89,000+ impressions
on twitter
22% average
open rate
for monthly newsletter
63 participants
in our LinkedIn group
53 packets
distributed
to new residents
Marketing
Programs
19 ETCs
certified in 2019-2020
Outreach
128 employers
were engaged
at least once in
the past year
through one-on-one
meetings, events
or phone call,
representing over
24,000 employees
Annual Report 2020 7
“The pandemic has drastically changed
the way our staff with physical location
dependent roles commute to work.
I am thankful for having the GoSaMo
TMO and City staff here to offer
resources and support as we figure
out this new landscape together.”
Lia Yim
Transportation Program Manager
Kite
“Colorado Center has been working with
the TMO for just about three years.
Puja and her team have been
instrumental in helping the
campus, not only make strides in
increasing the AVR, but ensuring
the City’s environmental goals.”
Barrett Stone
Senior Property Manager
Colorado Center
What the
Community
Thinks
Annual Report 2020 8
GoSaMo
Achievement
Awards
The TMO continued its award program
recognizing employers making an outstanding
effort in reducing traffic and greenhouse gas
emissions in the City. Winners of the second
GoSaMo Achievement Awards were announced
in October 2019. A total of 23 employers received
an award including Kite who won the first ever
Platinum GoSaMo Achievement Award.
Platinum winnners Kite (Broadway)
Gold winners
Santa Monica College (SMC)
Jonathan Club at The Beach
Cornerstone On Demand
Moment Feed
Kite (17th St)
Silver winners
Lionsgate
Edmunds.com
Kite (Stewart)
Crossroads School for Art & Sciences
The Huntley Hotel
Saint Monica Catholic Community
Bird Rides
Santa Monica Amusements
Snyder Diamond
New Roads School
MINI of Santa Monica
RAND Corporation
Volkswagen, Subaru, Lexus Santa Monica
Hard Tail
Naughty Dog
Urban Outfitters
Snap Inc
UCLA Medical Center
Annual Report 2020 9
Our Advisory Team
Carter Rubin NRDC
Lia Yim Kite
Jennie Campos Big Blue Bus
Cynthia Rose Santa Monica Spoke
Ferris Kawar Santa Monica College
Matt Stauffer Chamber
Devon Deming Los Angeles Metro
Cris Gutierrez Climate Action Santa Monica
Omark Holmes Santa Monica Travel and Tourism
Barrett Stone Colorado Center (Boston Properties)
Chris Kemphert Lionsgate
Caroline Coster Santa Monica-Malibu Unified School District Lynne Thomas The Lobster
Andrea Korb Downtown Santa Monica Inc.
Camilo Alvarez Providence Saint John’s Health Center
Jennifer Taylor City of Santa Monica (Housing and Economic Development) Shannon Parry City of Santa Monica (Office of Sustainability and the Environment) Francie Stefan City of Santa Monica (Mobility)
Colleen Stoll City of Santa Monica (Mobility)
Our Team
Puja Thomas-Patel Executive Director
Nathan Pope TDM Coordinator
Jayro Queme Outreach Coordinator
The
GoSaMo
Team
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Prepared for
GoSaMo TMO
TMO Offices
1640 5th Street
Suite 227
Santa Monica, CA 90401
United States
(310) 319 - 9866
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Published xx/xx/xx
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