GoSaMo:
Transportation Management
Organization
Colleen Stoll, Transportation Demand Program Manager
TMO Background
• Launched in 2016
• Similar to Sustainable Works,
TMO was created to provide
education, outreach, and
encouragement in the rapidly
changing mobility environment for
employees, residents, and visitors.
• Aligned with Expo/E Line opening,
increasing AVR targets, and new
developer and employer TDM
requirements.
Need for TMO – Santa Monica Worker Residences
Impact of Santa Monica TMO
Other SoCal TMOs
TMO Region Population/Members Services Budget
iCommute
Program
San Diego 500,000 employees/
351 active employers
-Bike Education Services, Carpool & Vanpool formation; Try Transit; Telework Assistance Program; Bike Week
Administration; Rideshare Week/Clean Air Day; Diamond
Awards; support for other regional projects
$1,200,000
GoSaMo
TMO
Santa Monica 90,000 employees/
85 active employers
-Employer TDM ordinance assistance; ETC education and
Lunch & Learns; in-person and virtual outreach events;
newsletter, Twitter and LinkedIn; new resident packets; GoSaMo Achievement Awards, Bike It Walk It support
$250,000
Burbank
TMO
Burbank
Media District,
Downtown, &
Airport areas
150,000 employees/
77 employers
-Regulatory support (surveys & ETC training); programs, incentives and events; commuter information and
personalized commute assistance; advocacy and
information for issues and projects impacting Burbank
commuters
$193,000
Warner
Connects
Warner Center 65,000 employees/
2-8 employer sites
-Quarterly newsletter, ETC education; new
resident/employee packets; multi-modal maps;
personalized trip planning; online information; campaigns; regulatory compliance support; GRH; telework support
$170,000
Go Glendale Glendale 96,000 employees/
16 employers
-Liaison to City, Metro, AQMD & Chamber on
transportation issues; custom events & bike workshops;
information displays & newsletters, TDM Ordinance
compliance & survey support; promotion of commuter club $95,000