1 THE OCEAN AVENUE PROJECT
CITY OF SANTA MONICA
CITY COUNCIL PRESENTATIO
JULY 14, 2022
2 THE EXISTING SITE
3 THE PROJECT
Our proposal encompasses:
1. 120 hotel rooms with union labor force
2. 100 apartment units:
• Affordable
• Replacement Rent Controlled
• Market Rate
3. Cultural Uses Campus:
• Incorporates and rehabilitates
two City-designated landmarks [3a]
4. Restaurant/Shops
5. Public Rooftop viewing terrace with views of Santa
Monica Bay
6. Fully compliant with LUCE and DCP
7. Building Heights vary with the Hotel at 130'
(average height of 48'-1".)
60% of the project is between 0'-45'.
8. 2.95 FAR (versus 4.0 in the DCP)
9. 285 subterranean parking spaces
Program
3 3a
3a
5 1 2
2 2
2 4
4 THE PROJECT
3 3a
3a
5 1 2
2 2
2 4
4 4
THE PROJECT
Project timeline:
Timeline
• Original Development Agreement application filed
2013 • Gehry Partners hired
2007 • Site purchased
1980
2017 • Downtown Community Plan adopted • Designated project site as “Established Large Site” • Established new height limit of 130 feet & 4.0 FAR for site 2018 • Revised Project Plan submitted based on DCP +
Preliminary hearings at ARB, Landmarks Commission,
Planning Commission and City Council
2018 - Current • Environmental Review + City Staff Review of Plans + DA negotiations
• May 2022 - Unanimous (7-0) Planning Commission
recommendation of approval
5 THE PROJECT Modifications
New Community Benefits:
• 25% affordable housing at all income levels
• Public observation deck with net proceeds to Ed. Foundation • Special cultural use opportunities / rates for Santa Monica youth and residents
• Creation of Pedestrian Mall
• Water neutrality: dual plumbing / use of recycled water and low flow fixtures
• 100% Green Power
6 DN
UP
M DN
UP
DN
UP
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UP
E 4'-0" 4'-0"
5'-0"
P
P
H H
S P 4'-0" 4'-0"
5'-0" DNUP
DN
UP
DN
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UP
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UP
R
R
R
R R R
S
OCEAN AVE.
SANTA MONICA BLVD.
2ND ST.
Site organization clearly separates vehicular
and pedestrian traffic, fostering a safer pedestrian
environment.
This separation allows the remaining portion of the site on 2nd St, the full length of Santa Monica Blvd., and the 350’ of site frontage on Ocean Ave. to be free of vehicular crossing.
Project includes re-routing of 1st Court through Project Site and establishment of Pedestrian Mall on 1st Court
adjacent to Santa Monica Boulevard. All Pedestrian Mall improvements paid for by the Project.
MOBILITY / CIRCULATION
VEHICLE
ENTRY
PEDESTRIAN ONLY PEDESTRIAN ONLY
PEDESTRIAN ONLY
PEDESTRIAN ONLY
PEDESTRIAN ONLY
Pedestrian Experience:
• Sidewalk widths:
• Ocean Ave - Approximately 24'
• Santa Monica Blvd - 19'
• 2nd St. - 15'
• 815' of Pedestrian only circulation on Ocean Ave,
Santa Monica Blvd., and 2nd St.
• Outdoor space provided for both residents and visitors, consisting of 12,000 sf at ground level and 4,800 sf
roof-top observation deck.
PEDESTRIAN ONLY
VEHICLE PEDESTRIAN ONLY
EXIT
7 PEDESTRIAN EXPERIENCE Santa Monica Blvd Looking East - Today 8 PEDESTRIAN EXPERIENCE Santa Monica Blvd Looking East - Proposed 9 PEDESTRIAN EXPERIENCE Ocean Ave Parking Looking East - Today 10 PEDESTRIAN EXPERIENCE Ocean Ave Paseo Looking East - Proposed 11 PEDESTRIAN EXPERIENCE 1st Court Alley Looking North - Today 12 PEDESTRIAN EXPERIENCE 1st Court Alley Looking North - Proposed 13 HOUSING
• 100 Rental Housing units
• 25 deed-restricted affordable
• 11 rent-controlled
• 64 market-rate
• Mix of unit types from studios to threebedrooms
• Deed-restricted affordable units for
income levels ranging from 30% AMI -
Moderate
• All current tenants will be offered
housing in the new project.
14 • The two designated Landmark Buildings will be rehabilitated, repositioned, and adaptively reused as featured aspects of the new Cultural Uses Campus in accordance with The Secretary of the Interior’s Standards for the Treatment of Historic Properties
CULTURAL / HISTORIC PRESERVATION
PROPOSED PROJECT
PAGE 26 KEY PLAN
PROPOSED HISTORICAL BUILDING LOCATIONS
PAGE 4
PAGE 3 CURRENT
REPOSITIONED
PROPOSED CULTURAL USES CAMPUS
15 CULTURAL / HISTORIC PRESERVATION
Existing
Landmark Building
New Museum Existing
Landmark Building
• The project proposes a new 35,500 sf Museum, equivalent in scale to the Hammer Museum in Westwood. • The Cultural Uses Campus will attract and exhibit works of significant local, international, established and emerging artists, including architects. • Showcase exclusive pieces from archives of Frank O. Gehry. • Annual field trip opportunities for Santa Monica public schools and youth-serving non-profit organizations. • Monthly day with free entry for Santa Monica residents • Discounted entry fee for all students/youth and Santa Monica residents 16 PUBLICLY ACCESSIBLE OBSERVATION DECK $1/person entry fee with net proceeds to Santa Monica Education Foundation
17 2A >> DOWNTOWN DISTRICTS
NITY BENEFIT
WN
Community Plan
y and Planning
munity workshops
n to focus groups
d online surveys.
heir top priorities
provided in the
kshops in addition
ents. While the
elicited a broad
enhancements for
nt items that were
1. Publicly Accessible Open Space. Add outdoor
open space where local residents can gather
and enjoy a “back yard“ type of space within
a very short walk from where they live and
pedestrians can enjoy amenities that add
greenery, art and public gathering places.
2. Affordable Housing. Provide a range of
housing options at varying affordability levels
to accommodate the city’s diverse residents
and workforce.
3. Mobility and Circulation. Improve and
diversify circulation through incentive
programs and facilities for active
transportation, circulation network upgrades
(wayfinding and ramps), and provision of
a Downtown circulator that allows easier
access to and throughout Downtown.
4. Cultural Institutions. Develop a museum,
performance space and a few signature
art pieces of the level of the public art in
Millennium Park in Chicago.
5. Historic Preservation. Allow for the
preservation and adaptive reuse of
landmarked and/or character-defining
structures identified on the Historic Resource
Inventory (HRI).
OCEAN AVE PROJECT
Publicly Accessible Open Space
• Active paseos create new gathering places for the public to enjoy art, greenery and world‐class architecture • New public observation deck at 130’ provides visitors with 360 degree views of City and Pacific Ocean Affordable Housing
• 25 deed‐restricted affordable apartments
• Range of affordability levels: 30%, 50%, 80%, and Moderate Income Households • 11 replacement rent‐controlled apartments
• 64 market‐rate apartments
Mobility and Circulation
• Elimination of current automobile curb cuts along both Santa Monica Blvd and Ocean Avenue provides 815’ of continuous pedestrian‐only experience
• Project paseos provide easy pedestrian access through Project site to other Downtown areas Cultural Institution
• New 35,500 SF museum designed by Santa Monica resident Frank Gehry, architect of several world‐renowned museums including the Guggenheim Museum Bilbao (Spain) and the Fondation Louis Vuitton Museum (Paris) Historic Preservation
• Preservation of two Ocean Avenue landmark‐designated Buildings (a Queen Anne and a Spanish Colonial Revival) • The Landmarks will be rehabilitated, repositioned and adaptively reused as featured aspects of the museum in accordance with The Secretary of the Interior’s Standards for the Treatment of Historic Properties • Inclusion of structures as part of arts complex, encouraging public access, use and enjoyment of historical buildings PAGE 27, 30
CITY OF SANTA MONICA
DOWNTOWN COMMUNITY PLAN
18 SUSTAINABILITY
Sustainable Project Features:
• LEED Platinum
• Water Conservation including:
- Pay city to extend water line to project site.
- Dual Plumbing and use of recycled water for all
County-approved Uses
(e.g. toilet flushing, landscaping)
- Achieve water neutrality, including thorough use
of low flow fixtures and drought-tolerant
landscaping.
• 100% Green Power
• Solar infrastructure on rooftop
• EV charging stations and infrastructure
• Transportation allowances for employees and residents • Marine Debris Reduction Program
19 Community Benefits Contribution
• Museum and Landmark Preservation
• >$40,000,000 construction cost
• Internship programs (priority for Pico neighborhood)
• Financial contributions to City priorities >$6,000,000 • Parks and Recreation
• Early Childhood Initiatives
• Multi-Modal Transportation Infrastructure
• Affordable Housing
• Economic Equity / Opportunity
• Employment Opportunities
• Local hiring program for construction and
permanent jobs (priority for Pico Neighborhood)
• Union Construction Jobs / over 1.3m hours
• Union Hotel jobs
20 FISCAL AND ECONOMIC BENEFITS
On-going Fiscal and Economic Benefits:
• Privately generated increased tax revenues to the City of Santa Monica
• $5.2 million annually from operations
• $1 million additional in first year of stabilized
operations, from construction
• Total economic impact (direct and indirect
visitor spending) :
• $258.3 million from construction
• $72.8 million annually from operations
• $29.5 million to SMMUSD over the first 30
years of operations
21 THE OCEAN AVENUE PROJECT