DOWNTOWN SANTA MONICA, INC.
Attachment A: Budget Summary
FY23 (Jul. 1, 2022 to Jun. 30, 2023)
CATEGORY FY23 BUDGET FY22 BUDGET FY22 TO FY23 DIFF.
Income
Property Assessments 5,607,516.41 5,607,516.41 0.00%
Business Assessments 1,430,880.00 1,430,880.00 0.00%
Enterprise Programs 3,169,020.12 3,485,487.78 -9.08%
Total Income 10,207,416.53 10,523,884.19 -3.01%
Expenses
Personnel 1,672,813.77 1,758,295.22 -4.86%
Organizational
Management 554,787.76 481,830.50 15.14%
Economic Development 34,000.00 70,000.00 -51.43%
Marketing, Comm. &
Events 1,958,081.18 1,951,377.12 0.34%
Planning, Design &
Infrastructure 386,909.67 924,409.67 -58.15%
Policy & Advocacy 67,750.00 89,641.13 -24.42%
Public Space Mgmt. &
Ops. 5,495,693.85 5,324,043.63 3.22%
Total Expenses 10,170,036.23 10,599,597.26 -4.05%
Net Income (Loss) 37,380.30 (75,713.07) 149.37%
Special Allocations
General Reserve
Allocation (37,380.30) 75,713.07 -149.37%
Total Special Allocations (37,380.30) 75,713.07 -302.55% Total 0.00 0.00 0.00%
Attachment B: Functional Budget Detail
FY23 (Jul. 1, 2022 to Jun. 30, 2023)
ACCOUNT NO. ACCOUNT NAME FY23 BUDGET FY22 BUDGET
% OF
TOTAL
INCOME
2040000
Bayside District
Assessment 1,320,880.00 1,320,880.00 12.94%
2040100 CBD Assessment 110,000.00 110,000.00 1.08%
2140200 Zones 1/2/3 Assessment 4,694,653.74 4,694,653.74 45.99% 2140205 Zone L Assessment 505,925.11 505,925.11 4.96%
2140210 Zone O Assessment 406,937.56 406,937.56 3.99%
2340213 City Parks Program 1,415,290.12 1,280,987.78 13.87% 2340214
City Parking Structure
Safety 0.00 120,000.00 0.00%
2440211 Vending Income 26,730.00 70,000.00 0.26%
2440400 Event Fees 145,000.00 85,000.00 1.42%
2440500 Filming Revenues 72,000.00 60,000.00 0.71%
2440800 Rink Sponsorship 150,000.00 130,000.00 1.47%
2440900 Other Income 100,000.00 125,000.00 0.98%
2441000 Interest Income 0.00 2,000.00 0.00%
2441200
Contracted Projects
Revenue 0.00 256,000.00 0.00%
2441300 4th Court Placemaking 0.00 110,000.00 0.00%
2540610
Ice at Santa Monica
Sales
2540611 General Admission 1,100,000.00 1,021,500.00 10.78% 2540612 Promotional Sales 10,000.00 25,000.00 0.10%
2540613 Parties & Events 50,000.00 50,000.00 0.49%
2540614 Lessons & Clinics 20,000.00 20,000.00 0.20%
2540616 Merchandise 10,000.00 10,000.00 0.10%
2540617 Concessions 50,000.00 100,000.00 0.49%
2540618 Lockers 20,000.00 20,000.00 0.20%
2540600
Total Ice at Santa
Monica Sales 1,260,000.00 1,246,500.00 12.34%
Total Income 10,207,416.53 10,523,884.19 100.00%
PERSONNEL
EXPENSE
3060100 Salaries 1,312,000.00 1,400,206.18 12.90%
3060710 Disability Insurance 17,000.00 14,724.72 0.17%
3060720
Health/Life/Vision/Dent
al 185,000.00 171,586.55 1.82%
3060800
Retirement
Contributions 60,413.77 66,762.31 0.59%
3060900 Payroll Taxes 98,400.00 105,015.46 0.97%
Total Personnel 1,672,813.77 1,758,295.22 16.45%
ORGANIZATIONA
L MANAGEMENT
EXPENSE
4060201
Organizational
Management
4060210 Bank Charges 2,500.00 2,500.00 0.02%
4060310 Office Supplies 3,500.00 3,500.00 0.03%
4060320 Computers/Hardware 1,500.00 4,000.00 0.01%
4060325 Software/Subscriptions 20,000.00 28,679.00 0.20% 4060340 Furniture 750.00 500.00 0.01%
4060410 Office Rent 232,087.76 220,909.80 2.28%
4060430 Office Electric 6,200.00 6,000.00 0.06%
4060450 Office Cleaning 1,625.00 1,625.00 0.02%
4060510 Office Phones 10,500.00 10,500.00 0.10%
4060520 Cell Phones 6,000.00 7,200.00 0.06%
4061010 Accounting 22,500.00 22,500.00 0.22%
4061020 Audit 17,700.00 13,750.00 0.17%
4061030 Legal 100,000.00 40,000.00 0.98%
4061040 Payroll Processing 2,200.00 2,148.00 0.02%
4061050 403B Admin 10,000.00 9,400.00 0.10%
4061060 Human Resources 5,000.00 2,500.00 0.05%
4061070 FSA Processing 1,370.00 1,250.00 0.01%
4061200 Equipment Rental 7,500.00 8,200.00 0.07%
4061300 Taxes & Licenses 350.00 150.00 0.00%
4061400 Repairs & Maintenance 500.00 500.00 0.00%
4061500
Memberships &
Subscriptions 2,000.00 6,225.50 0.02%
4061700 Postage 100.00 100.00 0.00%
4061800 Travel & Auto 15,000.00 19,100.00 0.15%
4061900 Education 18,000.00 8,000.00 0.18%
4062030 DTSM Staff Retreat 4,000.00 4,000.00 0.04%
4062100 Development 7,500.00 7,500.00 0.07%
4062240 Database Maintenance 4,000.00 4,000.00 0.04%
4062245 IT Consultant 1,500.00 500.00 0.01%
4062710 Liability Insurance 21,000.00 23,667.15 0.21%
4062720 Directors and Officers 14,243.00 9,557.10 0.14% 4062730 Workers Compensation 9,962.00 9,868.95 0.10%
4062800 Parking 200.00 200.00 0.00%
4062900 Service Recognition 4,500.00 2,000.00 0.04%
4063150 Office Security 1,000.00 1,300.00 0.01%
Total Organizational Management 554,787.76 481,830.50 5.46%
ECONOMIC
DEVELOPMENT
EXPENSE
5062210 Retail Consultant 0.00 0.00 0.00%
5062300 Economic Development 24,000.00 10,000.00 0.24%
5062350 Economic Recovery 0.00 0.00 0.00%
5067500 Vending Programs 10,000.00 10,000.00 0.10%
5067510
Small Business
Incubation 0.00 25,000.00 0.00%
5067530
Small Business Holiday
Pop-Up 0.00 25,000.00 0.00%
Total Economic Development 34,000.00 70,000.00 0.33%
MARKETING,
COMMUNICATIO
N & EVENTS
EXPENSE
6062040 Stakeholders Meetings 1,000.00 1,000.00 0.01%
6062050 Annual Meeting 10,000.00 9,000.00 0.10%
6063001 Newsletter Email 5,000.00 5,000.00 0.05%
6063101
Community Events &
Activations 175,000.00 195,500.00 1.72%
6063102
Sponsorships &
Partnerships 10,000.00 15,000.00 0.10%
6063118 Giveaways 2,500.00 2,500.00 0.02%
6063120 Creative Development 63,000.00 63,000.00 0.62%
6063135 Photography 20,000.00 20,000.00 0.20%
6063140 Social Media 0.00 35,000.00 0.00%
6063160 PR Retainer 53,985.00 53,100.00 0.53%
6063201 Winter Events 20,000.00 23,500.00 0.20%
6063202 Winter Decor 310,000.00 250,516.00 3.05%
6063203 Winter Advertising/PR 25,000.00 35,000.00 0.25% 6063204 Sponsorship Fulfillment 45,000.00 40,000.00 0.44% 6063300 General Advertising 70,000.00 102,500.00 0.69%
6063460 Website Maintenance 6,000.00 6,300.00 0.06%
6063470 Hosting Services 2,500.00 2,400.00 0.02%
6063700 Downtown Signage 67,500.00 105,700.00 0.66%
Marketing Communication & Events
Expense 886,485.00 965,016.00 8.72%
ICE AT SANTA
MONICA
EXPENSE
2550000 Cost of Goods Sold
2551000 Concessions Costs 30,000.00 30,000.00 0.29%
2552000 Merchandise Costs 4,500.00 4,500.00 0.04%
2553000 Parties & Events Costs 5,000.00 5,000.00 0.05%
2554000 Lessons & Clinics Costs 18,000.00 17,500.00 0.18% 2555000 Sales Tax Payable 1,200.00 1,025.00 0.01%
Total Cost of Goods
Sold 58,700.00 58,025.00 0.58%
6563211 Ice Capital Expenses 10,000.00 8,000.00 0.10%
6563212 Rental Skates 2,500.00 0.00 0.02%
6563220 Facilities 10,000.00 0.00 0.10%
6563221 Fencing 3,520.00 3,200.00 0.03%
6563223 Modulars 6,380.00 5,800.00 0.06%
6563224 Restrooms 30,800.00 28,000.00 0.30%
6563225 Tents 26,400.00 24,000.00 0.26%
6563230 Build Out 224,696.18 197,034.56 2.21%
6563240 Landscaping 2,000.00 1,500.00 0.02%
6563242 Decor 55,500.00 50,000.00 0.55%
6563244 Signage 27,500.00 25,000.00 0.27%
6563246 Bank Fees 500.00 500.00 0.00%
6563247 Credit Card Fees 27,000.00 20,000.00 0.27%
6563250 Uniforms 2,000.00 2,500.00 0.02%
6563251 Resurfacer Equipment 3,000.00 2,500.00 0.03%
6563252 Off-Season Storage 31,500.00 22,816.56 0.31%
6563253 Facility Maintenance 2,500.00 1,000.00 0.02%
6563258 Operating Supplies 15,400.00 14,000.00 0.15%
6563259 Office/Cleaning Supplies 2,500.00 2,500.00 0.02% 6563261 Equipment Rental 500.00 300.00 0.00%
6563262 Music System Service 7,500.00 7,500.00 0.07%
6563263 POS System Service 3,500.00 3,000.00 0.03%
6563264 General Administration 0.00 0.00 0.00%
6563266 Insurance Coverages 25,000.00 25,000.00 0.25%
6563267 Licenses/Permits 5,000.00 5,000.00 0.05%
6563268 Payroll Services 1,200.00 1,000.00 0.01%
6563269
Pre-Employment
Screening 2,000.00 2,000.00 0.02%
6563274 Phone & Internet 30,000.00 25,000.00 0.29%
6563275 Power 70,000.00 65,000.00 0.69%
6563276 Trash Removal 3,000.00 2,000.00 0.03%
6563277 Water (Employees) 750.00 600.00 0.01%
6563279 Chiller Rental 60,000.00 46,585.00 0.59%
6563280 Power Distribution 5,000.00 5,000.00 0.05%
6563283
Operator Management
Fee 125,000.00 112,000.00 1.23%
6563284 Payroll (Operations) 249,450.00 220,000.00 2.45% Total Ice at Santa Monica 1,071,596.18 986,361.12 11.11% Total Marketing,
Communications
& Events 1,958,081.18 1,951,377.12 19.83%
PLANNING,
DESIGN &
INFRASTRUCTUR
E EXPENSE
7066210 Street Amenities 15,000.00 16,500.00 0.15%
7066220 Lighting & Aerial Decor 200,000.00 292,500.00 1.97% 7066230 Landscaping 25,000.00 22,500.00 0.25%
7066240 4th Court Placemaking 0.00 110,000.00 0.00%
7068250 Lincoln Beautification 121,909.67 121,909.67 1.20% 7068400
Promenade Capital
Improvements 25,000.00 75,000.00 0.25%
7068405 Visioning 0.00 30,000.00 0.00%
7068410
Contracted Projects
Expense 0.00 256,000.00 0.00%
Total Planning, Design & Infrastructure 386,909.67 924,409.67 3.80%
POLICY &
ADVOCACY
EXPENSE
8062000 Policy & Advocacy 2,000.00 2,000.00 0.02%
8062005
Diversity, Equity &
Inclusion 0.00 3,000.00 0.00%
8062010 DTSM Board Meetings 2,750.00 500.00 0.03%
8062020 DTSM Board Dinner 3,000.00 3,000.00 0.03%
8062220 Data Services 20,000.00 41,641.13 0.20%
8062260 Pedestrian Counting 40,000.00 39,500.00 0.39%
Total Policy and Advocacy 67,750.00 89,641.13 0.67%
PUBLIC SPACE
MANAGEMENT &
OPERATIONS
EXPENSE
9064500
Ambassador Service
Recognition 0.00 3,000.00 0.00%
9065000 Hospitality
9065100
Zones 1/2/3 Hospitality
Contract 1,014,037.79 1,062,321.89 9.97%
9065105
Zone L Hospitality
Contract 135,972.53 110,199.37 1.34%
9065110
Zone O Hospitality
Contract 121,404.04 123,423.29 1.19%
9065150 City Parks Program 1,263,089.94 1,067,489.81 12.42% 9065400 Supplies & Materials 2,500.00 2,000.00 0.02%
Total Hospitality 2,537,004.30 2,365,434.36 24.95%
9067000 Maintenance
9067100 Power Washing 0.00 0.00 0.00%
9067200
Zones 1/2/3
Maintenance Contract 2,041,345.34 1,360,490.59 20.07%
9067205
Zone L Maintenance
Contract 206,535.91 187,974.14 2.03%
9067210
Zone O Maintenance
Contract 275,347.37 250,632.18 2.71%
9067250 General Maintenance 15,000.00 26,040.00 0.15%
Total BID Maintenance 2,538,228.62 1,825,136.91 24.96%
9069000 Safety
9069100 Safety Contract 408,460.93 1,060,772.36 4.02%
9069150 Stakeholder Training 0.00 3,200.00 0.00%
9069200 Command Center 2,000.00 58,500.00 0.02%
Total Safety 410,460.93 1,122,472.36 4.04%
9068351 Public Art Projects 10,000.00 8,000.00 0.10%
Total Public Space & Operations 5,495,693.85 5,324,043.63 54.04% Block By Block Contract 5,466,193.85
Other Operation
Expenses 29,500.00
Total Expenses 10,170,036.23 10,599,597.26 100.58%
Net Profit/Loss 37,380.30 (75,713.07)