1 Santa Monica
Experience Management Plan
A framework for the future
April 11, 2023
2 Purpose of the Experience Management Plan
Planning process overview
Key strategies and Year One focus
Implementation method and governance
Early wins and progress
Comments and questions
What we’ll cover
3 What is an Experience
Management Plan?
A 10-year framework designed to
ensure compelling experiences, quality
infrastructure, and remarkable services
for generations to come.
Why is it important to
our community?
It provides an inclusive and
transparent opportunity to take part
in proactively shaping the future of
Santa Monica as a destination.
The guiding principles that have shaped our plan
Stewardship Sustainability DEIA
Purpose of
Our
Experience
Management
Plan
4 2018 2019
Preliminary Plan Draft Created
A few of the steps we took.
• Interviewed more than 2,300 residents.
• Analyzed 7.8M social media conversations.
• Conducted digital surveys in five languages.
• Interviewed 35 local business leaders.
• Six focus groups with international partners.
• Benchmarked five competitive destinations.
Discovery and
Plan
Development
Plan Update and Completion
2022
5 Inclusive Planning Process
• Residents
• City of Santa Monica
• SMTT Board of Directors
• Restaurants
• Hotels
• BIDs
• Retail
• Cultural Organizations
• Non-Profit Partners
• Attractions
• Chamber of Commerce
• Elected Officials
• Healthcare Leaders
Inspired by a
shared vision
• The plan was created for our community, by our community. • Aligns with the City of Santa Monica’s three- to five-year strategic goals. 6 Our Nine Key
Strategies
Year One
Ensure Santa Monica is a
safe and clean place to live and
visit.
Support livability for the Santa
Monica community.
Highlight and leverage cultural
happenings.
Promote the diversity of retail,
dining and evening experiences.
.
Years Two and Beyond
Foster memorable accommodation
experiences that enhance the
value proposition.
Facilitate the viability of small and
unique businesses.
Sustainably invest in making Santa
Monica the greenest beach city in
the U.S.
Support and enhance Santa
Monica’s most important assets.
Enhance mobility for Santa Monica
visitors, residents, and workforce.
7 Collective
Impact
8 Overview of
Committee
Roles
Each strategy
committee convenes to
collaborate on courses
of action, review
progress and provide
course-correction
recommendations.
Strategy Committees
Strategy Committee
leadership brings next
step recommendations
and updates to the
Governance Committee
for advice, support and
recommendations.
Governance Committee
Action step
development and
implementation as
appropriate
Oversee, advise,
support, influence, clear
the way
Deliverables Deliverables
9 Governance
Committee
Members
• Younes Atallah, General Manager, Regent Santa Monica Beach Hotel • Ramon Batista, Chief of Police, SMPD
• Neil Carrey, Chairman, SMTT Board of Directors
• Susan Cline, Assistant City Manager, City of Santa Monica • Albin Gielicz, Resident, SMTT Chairman’s Circle
• Misti Kerns, President and CEO, Santa Monica Travel & Tourism • Judy Kruger, Resident; President and CEO, Santa Monica Chamber of Commerce • Raphael Lunetta, Owner, Lunetta
• Rob Schwenker, Executive Director, Santa Monica History Museum 10 Strategy
Committee
Members
Ensure Santa Monica is a
safe and clean place to live
and visit.
• Andrew Thomas, CEO, Downtown Santa
Monica
• Becky Warren, Resident • Judy Abdo, Resident • Danny Alvarez, Fire Chief, SMFD • Lauralee Asch, SMTT Board of Directors • Lindsay Call, Chief Resilience Officer, city of Santa Monica
• Darrick Jacob, Deputy Chief, SMPD • Peter James, COO, City of Santa Monica Public Works Department
• Ed King, Director of Transit Services,
City of Santa Monica
• Jeff Klocke, Vice President & General
Manager, Pacific Park, SMTT Board of
Directors
• Charlie Lopez-Quintana, Managing
Director, ETC Hotels, SMTT Board of
Directors
Support Livability for the
Santa Monica Community
• Tara Barauskas, Executive Director,
Community Corporation of Santa Monica
• Dom Bei, Santa Monica Firefighter • Alexander Cameron, Vice President of Leasing, Los Angeles Region, Boston Properties
• Karen Ginsberg, Member, SMTT Board of
Directors
• Jeff Jarrow, Resident, Vice President, Par
Commercial Brokerage
• Evelyn Lauchenauer, Resident, Board Member,
North of Montana Association (NOMA)
• John Maceri, CEO, The People Concern • Pam O’Connor, Resident; Former Councilmember and Mayor; Member, Chamber
of Commerce; Member California Transit Bord
• Michael Ricks, CEO, Providence St. John’s • Janet Rimicci, RN, MSN, Resident, Senior Director, UCLA Health
• Bianca Smith, Assistant Vice President,
Program Operations, Chrysalis
• Satareh Yavari, Housing and Human Services
Manager, City of Santa Monica
11 Strategy
Committee
Members
Highlight and leverage
cultural happenings.
• Rob Bailis, Resident, Artistic and Executive
Director, Broad Stage
• Marisa Caichiolo, Resident, Founder &
Executive Director, Building Bridges Art
Exchange (BBAX)
• Shannon Daut, Cultural Affairs Manager,
City of Santa Monica
• Darlene Evans, Member, SMTT Board of
Directors
• Jennifer Ferro, President, KCRW • Jim Harris, Executive Director, Santa Monica Pier Corporation
• Allison Ostrovsky, Cultural Affairs
Supervisor, City of Santa Monica
• Rodney Punt, Resident, Co-Executive
Director, Santa Monica Conservancy
• Jan Williamson, Executive Director, 18thh
Street Arts Center; Member SMTT Board of
Directors
Promote the diversity of retail, dining
and evening experiences.
• Peter Trinh, Board Member and Business
Owner, Downtown Santa Monica
• Stephanie Eglin, General Manager, Santa
Monica Place
• Sean Besser, Resident, Vice President, Ocean
Park Association
• Kera Blades-Snell, Member, SMTT Board of
Directors
• Elise Freimuth, Resident, Director of
Communications, Rustic Canyon Family
• Hunter Hall, Executive Director, Main Street
Business Improvement Association
• David Martin, Director of Planning and
Community Development, City of Santa Monica
• Anthony Schmitt, Resident, Chair, Main Street
Business Improvement Association
• Nathan Smithson, Director of Marketing and
Business Development, Pacific Park on the
Santa Monica Pier
• Claire Soley Hutchens, Co-Owner and Vice
President of Operations, The Gourmandise
School
• Dr.. Clare Thomas, Resident; Vice President,
Friends of Sunset Park
• Ted Winterer, Resident, Former Councilmember • Rob York, Resident, President, York Consulting Group
12 Hard at Work!
13 Early Wins
Year One Key Strategies
Ensure Santa Monica is a
safe and clean place to live and
visit.
Support livability for the Santa
Monica community.
Highlight and leverage cultural
happenings.
Promote the diversity of retail,
dining and evening experiences.
.
• De-escalation Train-the-Trainer Program
• Collaborations with City staff on End-ofLine issues for Expo Line and Metro transit service
Since our launch in November, we’re making progress!
• Progress on process to identify gaps in
current livability services and
programming
• Updated Tour listing page on
santamonica.com
• Compilation of all arts and cultural events
in the city
• Simplified process for street closures
currently in the works
• Adoption of business focused policies,
including leasing, parking requirements
and liquor license requirements
14 We look forward to working with the City Manager’s office to coordinate the frequency of progress reports and updates as we move forward.
Staying
Connected
Thank you for your partnership.
15 Comments and Questions