ATTACHMENT B
CITY OF SANTA MONICA
PARKING DIVISION POLICY FOR ADVERTISEMENTS IN PARKING STRUCTURES
This Parking Division adver#sing policy is intended to maintain governmental neutrality, avoid actual or perceived discrimina#on in adver#sing, respect First Amendment rights, avert harm or abuse to users of parking structures and the structures themselves, maximize adver#sing revenues, and preserve marketability of adver#sing space in Parking Structures.
To achieve these purposes, the City allows all types of parking structure adver#sing, without regard to content and viewpoint, except adver#sing that contain material falling within one or more of the following categories:
1. Poli#cal campaign speech. Ads that promote or oppose the elec#on of any candidate or group of candidates for federal, state, or local government office, or any legisla#on, ini#a#ve, referendum, or ballot measure.
2. Adult related products and services, such as alcohol, firearms, and tobacco, smoking, smoking materials, including electronic smoking or “vaping.”
3. Sexual or excretory subject ma;er, and/or Harmful Ma;er as defined by the California Penal Code Sec#ons 311 or 313.
4. False, misleading, or decep#ve material. Any material that is, or the sponsor reasonably should have known is, false, fraudulent, misleading, decep#ve, or would cons#tute a tort of defama#on or invasion of privacy.
5. Material that infringes on any copyright, trade or service mark, #tle, or slogan.
6. Illegal Ac#vity. Material that promotes or encourages unlawful or illegal behavior or ac#vi#es under local, state, or federal laws.
7. Profanity or violence. Adver#sing that contains any profane language, or portrays images or descrip#ons of graphic violence, including dead, mu#lated, or disfigured human beings or animals, or inten#onal inflic#on of pain or violent ac#on towards or upon a person or animal, or that depicts weapons or devices that appear to be aimed or pointed at the viewer or observer in a menacing manner.
8. Material harmful or disrup#ve to the opera#on of the parking structures. Material so objec#onable under contemporary community standards as to be reasonably foreseeable to result in harm to, disrup#on of, or interference with the parking structure opera#on.
9. Material that conflicts with any applicable federal, state, or local law, statute, or ordinance.
The City’s acceptance of an adver#sement does not cons#tute express or implied endorsement of the content of the message of the adver#sement, including any person, organiza#on, products, services, informa#on, or viewpoints contained therein, including content that may be found via internet address or quick response (QR) codes that may appear in posted ads that direct viewers to external sources of informa#on. All third-party adver#sements appearing on City property must contain the following disclaimer, appearing in a consistent form and manner:
The views and/or opinions expressed by the adver#ser are not necessarily those of the City of Santa Monica.