Agenda packet — Santa Monica City Council, July 9, 2024 (part 2 of 3)

SMFD intends to purchase a 2024 Ford Escape hybrid, which aligns with the City’s Sustainable City Plan to increase the number of alternative fuel vehicles in the City’s fleet. This new vehicle achieves 42 miles per gallon in the city, compared to 28 miles per gallon for the current 2013 Ford Focus. There should also be cost savings just from having a new, reliable vehicle, instead of continuing to pay for significant repairs on the current vehicle, as well as freeing up staff time to work on other fleet vehicles. Once purchased, the new vehicle will be serviced by the Department of Public Works/Fleet Division. The existing 2013 Ford Focus will be decommissioned and auctioned off.

The California CUPA Forum Environmental Protection Trust Fund grant has a performance period from July 31, 2024 to June 30, 2026 and is not renewable. The grant must be used for the purchase and upfitting for a vehicle in the City’s CUPA program.

Environmental Review

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The replacement of the CUPA vehicle is categorically exempt from CEQA pursuant to Section 15302 (Replacement and Reconstruction) of the CEQA Guidelines. Section 15302 exempts Class 2 projects which “consists of replacement or reconstruction of existing structures and facilities where the new structure will be located on the same site as the structure replaced and will have substantially the same purpose and capacity as the structure replaced.” The replacement vehicle would replace an existing City fleet vehicle with the same purpose and capacity. Therefore, the replacement qualifies as for a Class 2 exemption.

Financial Impacts and Budget Actions
Staff seeks authority to accept a grant from the California CUPA Forum Environmental Trust Fund for the purchase of a replacement vehicle. Approval of the recommended action requires the following budget amendment:

FY 2024-25 Grant Budget Amendment
Establish Revenue Budget Appropriate Funds
Account Number(s) Amount Account Number(s) Amount
20190001.406110 $58,585 C2008990.689000 $58,585
Prepared By: Jonathan Tang, Principal Administrative Analyst Approved Forwarded to Council

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City Council
Report
City Council Meeting: July 9, 2024
Agenda Item: 5.J
1 of 3
To: Mayor and City Council
From: Ramon Batista, Police Chief, Police Department
Subject: Adoption of a Resolution Authorizing an Agreement with the California Department of Parks and Recreation Division of Boating and Waterways for the California Marine Law Enforcement Training Program
Recommended Action
Staff recommends that the City Council:

1. Adopt the attached resolution authorizing an agreement with the California Department of Parks and Recreation, Division of Boating and Waterways for the California Marine Law Enforcement Training Program.

2. Authorize the City Manager to execute all necessary documents to participate in the Marine Law Enforcement Training Program and to accept all renewals.

3. Adopt a finding of no possibility of significant effect pursuant to Section 15061(b)(3) (Common Sense Exemption) of the California Environmental Quality Act (CEQA) Guidelines.

Summary
The City of Santa Monica Harbor Patrol is seeking to enter into an agreement with the California Department of Parks and Recreation (DPR), Division of Boating and Waterways, Training Services to provide instructors for boating safety and boating law enforcement training. These courses provide boating safety officers and other first responders with necessary skills and knowledge to enable them to provide for the health and safety of California’s boaters, natural resources, and property. The Department of Parks and Recreation requires a resolution be signed by the authorizing body to enter into an agreement with the State and be reimbursed for eligible costs, including travel and per diem expenses. The Harbor Patrol desires to provide instructors to teach up to two classes per year.

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Discussion
The Division of Boating and Waterways Marine Law Enforcement Training Program provides training courses statewide to local law enforcement officers, harbor patrol officers, lifeguards, and other first responders that work in a marine patrol environment.

Statewide training ensures uniform enforcement of boating laws on all California waterways. This is a new program that the Santa Monica Harbor Patrol will be participating in. The Santa Monica Harbor Patrol will provide instructors to teach the Basic Coastal Operator (BCO) courses for boating enforcement officers. The BCO is a five-day, 40-hour introductory course for boating enforcement officers that provides training and assessments in a classroom setting as well as on the water training. The course is designed to provide vessel operators with the skills necessary to safely operate a public safety vessel in nearshore coastal environments. The course covers practical knowledge regarding nomenclature, vessel inspections, navigation rules, aids to navigation, charts, weather, boating laws, patrol techniques, vessel handling, and interagency operability. The course also includes a swim assessment where officers will learn and demonstrate skills necessary for water survival.

The Santa Monica Harbor Patrol will provide instructors for a maximum of two courses annually. The classes will be conducted at the Ventura Harbor and Half Moon Bay and the time frame will be mutually agreed upon by the Division of Boating Waterways and the Santa Monica Harbor Patrol. These courses will not impact the day-to-day operations and services to the City by the Harbor Patrol. The Department will send one instructor to teach a course at a time. The instructor’s regular shift will be covered by as-needed Pier and Harbor Services Officers (PHSO). By participating in this program, the City’s PHSO’s will receive priority access to attend future courses offered by the Division of Boating and Waterways, such as Marine Firefighting and Rescue Boat Operations. The instructor teaching the courses will gain exposure to new teaching methods, bringing those skills and institutional knowledge to other staff members of the Santa Monica Harbor Patrol.

The Santa Monica Harbor Patrol will submit a cost sheet to the State for reimbursement for travel and per diem expenses incurred, up to a maximum of $2,000 per course, for

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an annual limit of $4,000 per year. Funds are available in the Department’s Training budget to initially cover the travel and per diem expenses related to this program. The reimbursement revenues received from this program will be deposited to the Pier Fund’s miscellaneous revenue line item.

Environmental Review
The agreement is exempt from CEQA pursuant to Section 15061(b)(3) of the CEQA Guidelines. The agreement with DPR is covered by the common sense exemption which states that CEQA does not apply, “where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment.” The agreement would provide for boating training and instruction to Santa Monica Harbor Patrol. Therefore, it can be seen with certainty that the agreement would not result in adverse physical impacts on the environment, and as such, is exempt from CEQA.

Financial Impacts and Budget Actions
There is no budget action necessary as a result of recommended action. Staff will return to Council if specific budget actions are required in the future.

Prepared By: Jose Arroyo, Senior Administrative Analyst Approved Forwarded to Council
Attachments:

A. Resolution for Marine Law Enforcement Training

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1 City Council Meeting: July 9, 2024 Santa Monica, California RESOLUTION NUMBER _________ (CCS)
(City Council Series)

A RESOLUTION OF THE CITY COUNCIL

OF THE CITY OF SANTA MONICA APPROVING A TRAINING AGREEMENT WITH

THE CALIFORNIA DEPARTMENT OF PARKS AND RECREATION DIVISION OF

BOATING AND WATERWAYS
WHEREAS, The City of Santa Monica, through the Santa Monica Police Department (“SMDP”), and the California State Parks Division of Boating and Waterways (“DBW”) recognize the importance of enhancing boating safety and the skills of law enforcement personnel within our coastal waters; and
WHEREAS, the California Marine Law Enforcement Training Program (“Program”) aims to provide comprehensive training for marine law enforcement officers in the State of California; and
WHEREAS, SMPD has personnel who are qualified to be instructors to conduct comprehensive trainings in the State’s “Basic Coastal Operator” (BCO) training course; and
WHEREAS, the BCO course is designed to provide vessel operators with the skills necessary to safely operate a public safety vessel in nearshore coastal environments; and
WHEREAS, those that take the BCO course will gain practical knowledge and experience regarding nomenclature, vessel inspections, navigation rules, aids to navigation, charts, weather, boating laws, patrol techniques, vessel handling, and interagency operability; and

5.J.a
Packet Pg. 331 Attachment: Resolution for Marine Law Enforcement Training (6398 : Marine Law Enforcement Training Program) 2 WHEREAS, DBW has an interest in having boating enforcement officers who are qualified to conduct BCO trainings provide such trainings to other boating enforcement officers in the State; and
WHEREAS, DBW is committed to supporting these training efforts by paying for the costs incurred by those boating enforcement officers that conduct the trainings; and WHEREAS, SMPD and DBW have agreed to enter into an agreement for SMPD to provide a boating enforcement officer qualified to conduct the BCO training and for DBW to pay for SMPD’s costs for having its officer conduct the training; and WHEREAS, SMPD and DBW desire to enter into this agreement in order to promote safe and effective marine law enforcement training in California’s coastal regions.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SANTA MONICA DOES RESOLVE AS FOLLOWS:

SECTION 1. The City of Santa Monica, through the Santa Monica Police Department, shall enter into an agreement with the California State Parks Division of Boating and Waterways for the City’s boating enforcement personnel to provide Basic Coastal Operator training to other boating enforcement personnel, and for the State to cover the costs incurred by the City for having its personnel provide such training.

SECTION 2. The City Clerk shall certify to the adoption of this Resolution, and thenceforth and thereafter the same shall be in full force and effect.

APPROVED AS TO FORM:
_________________________
Douglas Sloan, City Attorney

5.J.a
Packet Pg. 332 Attachment: Resolution for Marine Law Enforcement Training (6398 : Marine Law Enforcement Training Program) 1 June 25, 2024
(NOT APPROVED)

CITY OF SANTA MONICA

CITY COUNCIL MINUTES
JUNE 25, 2024
A special meeting of the Santa Monica City Council was called to order by Mayor Brock at 4:39 p.m., on Tuesday, June 25, 2024, at City Council Chambers, 1685 Main Street, Santa Monica, CA.

Roll Call: Present: Mayor Phil Brock
Mayor Pro Tem Lana Negrete
Councilmember Gleam Davis
Councilmember Oscar de la Torre
Councilmember Jesse Zwick

Absent: Councilmember Christine Parra
Councilmember Caroline Torosis
Also Present: City Manager David White
City Attorney Douglas Sloan
Acting Clerk Maria Dacanay
CONVENE/PLEDGE On order of the Mayor, the City Council convened at 4:39 p.m., with Councilmembers Parra and Torosis absent. Councilmember Davis led the assemblage in the Pledge of Allegiance.

The Mayor announced that item 3.D. will be heard before 3.C.

PUBLIC INPUT FOR

SPECIAL AGENDA
ITEMS ONLY:

Members of the public John Medlin commented on Special Agenda item

3.B.

PROCLAMATIONS/

COMMENDATIONS/

SPECIAL AGENDA
ITEMS

3.A. Commendation: Chinois on Main, was presented to General Manager Bella Lanstman.

3.B. Commendation: Santa Monica Police Department (SMPD) Officers Life Saving Medal Commendation, was presented to Officers Edgar Arana, Steven Soto, Darnell Crumper and Arash Siah.

3.D. City Manager Report, was presented.

3.C. Proclamation: Gun Violence Awareness Month, was presented to Megan Oddsen of Women Against Gun Violence.

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Packet Pg. 333 Minutes Acceptance: Minutes of Jun 25, 2024 4:30 PM (CONSENT CALENDAR) 2 June 25, 2024
ADJOURNMENT On order of the Mayor, the City Council meeting adjourned at 5:04 p.m. with Councilmembers Parra and Torosis absent.

ATTEST: APPROVED:

Maria Dacanay Phil Brock
Acting Clerk Mayor

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Packet Pg. 334 Minutes Acceptance: Minutes of Jun 25, 2024 4:30 PM (CONSENT CALENDAR) City Council
Report
City Council Meeting: July 9, 2024
Agenda Item: 8.A
1 of 2
To: Mayor and City Council
From: Nikima Newsome, Interim City Clerk, Records and Election Services Department
Subject: Annual Appointments to the following Boards and Commissions: (Continued from 6/25/2024)
Board/Commission Number of
Appts
Term End
Date
Requirements
Airport Commission 1 6/30/2028 Santa Monica Resident.

Architectural Review Board 2 6/30/2028 -
Arts Commission 2 6/30/2028 Reside or work in Santa Monica Building & Fire-Life Safety 1 6/30/2028 Civil or Structural Engineer 1 6/30/2028 California Licensed Building Contractor
1 6/30/2028 California Certified Access Specialist
1 6/30/2028 California Registered Fire Protection
Engineer
Commission on Sustainability,
Environmental Justice & the
Environment
2 6/30/2028 Reside or work in Santa Monica.

Disabilities Commission 3 6/30/2028 Reside or work in Santa Monica and self-identify as a person with a
disability.

Downtown Santa Monica, Inc. 3 6/30/2028 Must reside or be employed, own property, or hold business license in
Santa Monica.

Housing Commission 1 6/30/2028 Reside in Santa Monica
Human Services Commission 2 6/30/2028 Reside in Santa Monica.

Landmarks Commission 1 6/30/2028 Reside in Santa Monica and California Real Estate Licensee.
1 6/30/2028 Reside in Santa Monica and Licensed
Architect.

Metropolitan Water District 1 6/30/2028 -
Personnel Board 1 6/30/2028 Reside in Santa Monica or is a resident

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2 of 2
of Los Angeles County that is
employed full-time within the City, or
owns real property in the City, or has
been issued a business license by the
City.

Planning Commission 2 6/30/2028 Reside in Santa Monica.

Public Safety Reform &
Oversight Commission
2 6/30/2028 Reside in Santa Monica.

Recreation & Parks Commission 3 6/30/2028 Reside in Santa Monica.

Library Board 1 6/30/2028 Reside in Santa Monica.

Santa Monica Pier Corporation 3 6/30/2028 Reside, work or do business in Santa Monica.

Prepared By: Xavier Mota, Staff Assistant III
Approved Forwarded to Council
Attachments:

A. Boards and Commissions Voluntary Self Identification Form B. Applicant List
C. Written Comments
D. Written Comments

8.A
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8.A.a
Packet Pg. 337 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.))

8.A.a
Packet Pg. 338 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.))

8.A.a
Packet Pg. 339 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.))

8.A.a
Packet Pg. 340 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.))

8.A.a
Packet Pg. 341 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.))

8.A.a
Packet Pg. 342 Attachment: Boards and Commissions Voluntary Self Identification Form (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Airport Commission
Name Application Date
Hopkins, David J.

Pertel, Joseph A.
05/28/2024
06/14/2024
TOTAL APPLICANTS: 2
*Incumbent is in green

8.A.b
Packet Pg. 343 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Architectural Review Board
Name Application Date
Hamilton, Craig A.

Kaplan, Barbara J.
06/10/2024
05/24/2024
Laks, Howard 06/17/2024
TOTAL APPLICANTS: 3
*Incumbents are in green
*Applicant is a registered lobbyist with the City but is not noted in the application

8.A.b
Packet Pg. 344 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Arts Commission
Name Application Date
Boghosian, Ana
Carnahan, Julia E.

Carrigan, Bryan
Dubelman, Elizabeth
06/19/2024
06/25/2024
04/04/2024
06/26/2024
Fox, Kara K.

Jain, Susan P.

Kairala, William R.

Kaplan, David A.

Warren, Eric
Yehia, Laurie K.
03/20/2024
06/23/2024
02/22/2024
06/24/2024
03/20/2024
06/01/2024
TOTAL APPLICANTS: 10
*Incumbent is in green

8.A.b
Packet Pg. 345 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Building and Fire-Life Safety Commission
Name Application Date
Calderhead, Blair
George, Tonia
Koutsouros, Tim
Whitaker, Charles
06/21/2024
12/02/2023
06/21/2024
06/18/2024
TOTAL APPLICANTS: 4
*Incumbents are in green

8.A.b
Packet Pg. 346 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Commission on Sustainability,
Environmental Justice, and the
Environment
Name Application Date
Abdo, Judy C.

Gold, Mark A.

Lappen, David I.

Newbold, Gerda
Oelsen, Ashley
Walker, Olivia
06/16/2024
05/29/2024
06/05/2024
05/07/2024
05/22/2024
03/08/2024
TOTAL APPLICANTS: 6
*Incumbent in green
*Currently serves on the Clean Beaches & Ocean
Parcel Tax Citizens Oversight Committee.
*Currently serves on the Metropolitan Water District

8.A.b
Packet Pg. 347 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Disabilities Commission
Name Application Date
Asaria, Nasreen
Baroff, Anya
Gordon, Nancy
Muntaner, Zoë
Squire, Paul J.

Susman, Matthew B.
05/20/2024
01/18/2024
06/13/2024
05/14/2024
02/05/2024
06/13/2024
TOTAL APPLICANTS: 6
*Incumbent are in green

8.A.b
Packet Pg. 348 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Downtown Santa Monica, Inc.

Name Application Date
Cardiel, Michelle
Farzan, Jon
Gielicz, Albin
06/09/2024
05/25/2024
06/11/2024
Isensee, Kurt
Lesley, Ericka
06/09/2024
06/18/2024
Maudlin, Hudson 06/04/2024
Negari, Berta
Patterson, Hodge
05/30/2024
06/17/2024
Rusler, Natasha
Salerno, Andrea
Trinh, Peter
05/14/2024
06/18/2024
06/18/2024
TOTAL APPLICANTS: 11
*Incumbent is in green
*Serves in the Transient Occupancy Tax Oversight
Committee and is a registered lobbyist

8.A.b
Packet Pg. 349 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Housing Commission
Name Application Date
Garcia, Lydia
Gudgel, Timothy W.
10/12/2023
09/15/2023
Ha, Edmund
Hixon, Shane
Rush, Lynda
Wells, Analise M.
10/03/2023
08/22/2023
10/23/2023
06/06/2024
TOTAL APPLICANTS: 6
*Incumbent is in green

8.A.b
Packet Pg. 350 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Human Services Commission
Name Application Date
Glover, Kevin
Jaffe, Mark
Kagel, Tamara S.

Koza, Maxine R.
06/07/2024
01/26/2024
06/16/2024
05/14/2024
Leddy, Bruce
Muntaner, Zoë
06/18/2024
05/14/2024
Nguyen, Krystina
Susman, Matthew B.
05/19/2024
06/13/2024
TOTAL APPLICANTS: 8
*Incumbents in green
*Currently serves in the Disabilities
Commission

8.A.b
Packet Pg. 351 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Landmarks Commission
Name Application Date
Keller, Grant E.

Summers, Jodi
08/07/2023
05/07/2024
TOTAL APPLICANTS: 2
*Incumbent is in green

8.A.b
Packet Pg. 352 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Metropolitan Water District
Name Application Date
Gold, Mark A. 05/29/2024
TOTAL APPLICANTS: 1
*Currently serves on the Commission on Sustainability,
Environmental Justice and the Environment

8.A.b
Packet Pg. 353 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Personnel Board
Name Application Date
Van de Bunt, Dirk 05/24/2024
TOTAL APPLICANTS: 1

8.A.b
Packet Pg. 354 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Planning Commission
Name Application Date
Chacko, Peer F.

Dram, Al
Lambert, Leslie C.
08/28/2023
06/05/2024
06/17/2024
Rasking, Ellis
Wasserman, Jacob L.
06/18/2024
06/17/2024
TOTAL APPLICANTS: 5
*Incumbents are in green

8.A.b
Packet Pg. 355 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Public Safety Reform & Oversight
Commission
Name Application Date
Banister, Xavier H.

Graber, Stuart B.

Kennedy, James G.

Muntaner, Zoë
06/19/2024
06/17/2024
06/18/2024
05/14/2024
Raman, Manju 05/06/2024
Singer, Donald I. 05/28/2024
Stedge-Stroud, Brian 06/18/2024
TOTAL APPLICANTS: 7
*Incumbents are in green

8.A.b
Packet Pg. 356 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Recreation and Parks Commission
Name Application Date
Arreola, Larry M.

Johnson, Steven W.

Kolhoff, Nikki
LaGuardia, Maryanne
Mirhashemi, Jaleh
Morena, Greg
06/07/2024
06/13/2024
06/18/2024
06/18/2024
06/18/2024
05/27/2024
TOTAL APPLICANTS: 6
*Incumbents are in green

8.A.b
Packet Pg. 357 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Santa Monica Library Board
Name Application Date
Cody, Daniel
Flaig, Nick
Hugh-Jones, Dan
05/25/2024
05/28/2024
05/28/2024
TOTAL APPLICANTS: 3

8.A.b
Packet Pg. 358 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) City of Santa Monica
Boards and Commissions Applicants
Santa Monica Pier Corporation
Name Application Date
Foster, Christopher
Giner, Julieta
Jarow, Jeff
06/11/2024
06/08/2024
05/06/2024
Morena, Greg
Newberg, David
05/27/2024
05/30/2024
Parent, Randi 06/06/2024
TOTAL APPLICANTS: 6
*Incumbents are in green

8.A.b
Packet Pg. 359 Attachment: Applicant List (6503 : 8.A. Annual B & C Appointments (25 mins.)) 2 David Yakobson
From: [email protected]
Sent: Tuesday, June 25, 2024 11:45 AM
To: councilmtgitems
Cc: Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; David White; Susan Cline; Anuj Gupta Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission

Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you,
Nancy Hall
[Santa Monica Resident]
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 360 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 3 David Yakobson
From: Cathy Larson <[email protected]>
Sent: Tuesday, June 25, 2024 11:45 AM
To: councilmtgitems
Subject: June 25 Item 16-A Arts Commission Support Julia Carnahan Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Councilmembers,
I support the appointment of Julia Carnahan for Arts Commission vacancy.

She has experience in both the Arts and Music world.

Ms. Carnahan is associate director of UCLA’s Boethius IniƟaƟve and has been long collaborator with well-known Director Peter Sellars.

She has worked on projects with LA County Museum of Art, the GeƩy, and Museum of Contemporary Art (MOCA).

She is also currently on the Board of Santa Monica Youth Orchestra (SMYO).

Ms. Carnahan would make an excellent Arts Commissioner.

Cathy Larson
Sunset Park Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 361 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 4 David Yakobson
From: Cathy Larson <[email protected]>
Sent: Tuesday, June 25, 2024 11:34 AM
To: councilmtgitems
Subject: June 25 Item 16-A Arts Commission Support Susan Pertel Jain Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Councilmembers,
I support the appointment of Susan Pertel Jain to the Arts Commission.

Ms. Pertel Jain has extensive experience in the Arts EducaƟon, Theatre, Dance, Asian Music and Art.

She has been acƟve in local youth Music Programs both in the community (Santa Monica Youth Orchestra) and at Santa Monica High School.

Ms. Pertel Jain would be a valuable asset to the Arts Commission.

Cathy Larson
Sunset Park Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 362 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 5 David Yakobson
From: [email protected]
Sent: Tuesday, June 25, 2024 11:32 AM
To: councilmtgitems; Caroline Torosis; Christine Parra; Gleam Davis; Jesse Zwick; Lana Negrete; Oscar de la Torre; Phil Brock
Subject: FOSP: City Council 6/25 agenda item 16-A -- Airport Commission Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
June 24, 2024
To: Mayor Brock and City Council members
From: Board of Directors, Friends of Sunset Park
RE: 6/25/24 item 16-A: Appointment to Airport Commission The FOSP Board supports the re-appointment of Joe Pertel to the Airport Commission. He has done an outstanding job since he was appointed in 2022, and we look forward to his continued service on the Commission.

Joe’s dad was a Navy pilot, so he grew up around various Naval Air Stations in Florida, Virginia, Rhode Island, and Maine, where he developed an appreciation for military and civil aviation.

Joe has been a long-time Sunset Park resident and has raised his family here, serving on the SMMUSD Personnel Board and volunteering with various youth sports organizations. This has made him aware of the need for more open space, parks, and recreational facilities in our city.

With his many years of experience as an attorney, he understands FAA regulations, the 2017 Consent Decree, and the history of litigation involving the city and Santa Monica Airport. He is also aware of the safety and pollution impacts of past and current Airport operations on local residents.

Joe views the conversion of Santa Monica Airport to a great park, after the airport closes at the end of 2028, as a once-in-a-lifetime opportunity. We believe that he will continue do an excellent job of analyzing options and representing community concerns as the planning process goes forward.

Again, the FOSP Board supports the re-appointment of Joe Pertel to the Airport Commission Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 363 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 6 David Yakobson
From: [email protected]
Sent: Tuesday, June 25, 2024 11:29 AM
To: councilmtgitems; Caroline Torosis; Christine Parra; Gleam Davis; Jesse Zwick; Lana Negrete; Oscar de la Torre; Phil Brock
Subject: FOSP: City Council 6/25 item 16-A -- Recreation & Parks Commission Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
June 24, 2024
To: Mayor Brock and City Council members
From: Board of Directors, Friends of Sunset Park
RE: 6/25/24 item 16-A: Appointment to Recreation and Parks Commission The FOSP Board supports the appointment of Nikki Kolhoff to the Recreation & Parks Commission.

Nikki has served on the FOSP Board since 2015, focusing on issues concerning Land Use and Education. With a biology degree from Yale Unversity, a law degree from USC, and professional expertise as a commercial finance lawyer, she excels at reviewing and analyzing complex documentation, assessing the financial impact of agreements and transactions, and looking at both capital and operating budgets.

These skills will be very useful to the Commission with regards to the Parks Needs Assessment, the budgets for creating and maintaining facilities and programs, and in reviewing the jurisdiction of various government agencies over our parks and open space.

With regard to current recreational programs and facilities, Nikki's two children have participated in swim team, Little League, AYSO, club soccer, club volleyball, after school CREST programs, and other community recreation programs.

And finally, we agree with Nikki's vision statement that, "It is essential to identify and protect our recreational and open spaces now, because once these space spaces are developed, they will be lost to resident use forever.

Again, the FOSP Board supports the appointment of Nikki Kolhoff to the Recreation and Parks Commission.

Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 364 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 7 David Yakobson
From: Shabnam Fasa <[email protected]> Sent: Tuesday, June 25, 2024 11:25 AM
To: councilmtgitems
Subject: Council Agenda Item 16 — Arts Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Colleagues,

I am writing to strongly encourage the appointment of Susan Pertel Jain and Julia Carnahan to the Santa Monica Arts Commission.

Both women serve on the Board of Directors of the non-profit music organization that I lead (Santa Monica Youth Orchestra) and both have strong educational and professional experience in the arts.

I am confident that if elected, they will be strong contributors to the City’s arts programs.

Shabnam Fasa,
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 365 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 8 David Yakobson
From: ME Michaels <[email protected]>
Sent: Tuesday, June 25, 2024 10:44 AM
To: councilmtgitems
Subject: Highest recommendation for Laurie Yehia - SM Arts Commissioner/applicant Attachments: Laurie Yehia recommendation.docx
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Hello Mayor Brock, Mayor Pro Tem Negrete and City Councilmembers Davis, de la Torre, Parra, Torosis and Zwick,

It is my pleasure to share my highest possible recommendation for Laurie Yehia who has submitted an application for a third term on the Santa Monica Arts Commission (below and attached). Laurie is exceptional and provides critical expertise and experience to the commission. I am grateful she is willing to serve for a third term as she and I partner to develop newer commissioners to take on leadership roles.

I believe you will review the commission openings in the July meeting and not tonight, but am sending this now just in case (and apologize for the lateness if you are reviewing tonight). Thank you all for your service and for appointing commissioners for the various city commissions and boards.

Best,

Mary-Elizabeth
Chair, Santa Monica Arts Commission

June 25, 2024

Dear Mayor Brock, Mayor Pro Tem Negrete and City Councilmembers Davis, de la Torre, Parra, Torosis and Zwick,

I currently serve as Chair of the Santa Monica Arts Commission and am reaching out to provide the highest of recommendations for current Vice Chair Laurie Yehia, who has submitted her application for a third and final term. I have worked with Laurie for the entirety of my time on the commission. From the first meeting I attended, Laurie has been an integral leader on the commission. She always generously shares her insight, unique perspective and level headedness to every conversation -- both on the full commission, as well as in the multiple committees on which she sits. I have worked extra closely with Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 366 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 9 Laurie these past three years while I served as Vice Chair and Chair and Laurie as Committee Chair of the Public Arts Committee and Vice Chair of the commission.

Laurie is that rare individual who has a seemingly perfect balance of left brain/right brain attributes. She is a practicing artist who has also been a practicing attorney, organizational expert and leadership development consultant. Laurie shares her knowledge, is always open to new ideas, is a creative problem solver, a calming influence and just a lovely person to be around who provides all of the above to the commission. I am personally extremely grateful that Laurie has submitted an application for a third term on the commission. As the Arts Commission continues to do its regular work and begins to find its way in reaching out to Santa Monicans and increasing art in the city, Laurie plays a crucial role in maintaining “history” on the commission as a new generation of commissioners get their bearing and build their own experience on the commission. Laurie provides key leadership and I very much appreciate her decision to reapply/remain on the board for another term so she and I can help develop others on the commission to rotate into leadership positions in the next year or two.

I very much hope you vote to reappoint Laurie to a third term on the commission. Please feel free to reach out to me with any questions.

Sincerely,
Mary-Elizabeth Michaels
Chair, Santa Monica Arts Commission

Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 367 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 10 David Yakobson
From: John Murdock <[email protected]>
Sent: Tuesday, June 25, 2024 10:08 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: Nikki Kolhoff
Subject: Recreation & Parks Appointment
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Daer Councilmembers,
Please vote to appoint Nikki Kolhoff to the Rec & Parks Commission. I have worked with Nikki on the Board of FOSP and know that she will be a strong Commissioner, attentive to every aspect of the job. I feel we are fortunate to have such talented volunteers for city positions of responsibility.

Thank you for your consideration,
John B. Murdock
1209 Pine Street
Santa Monica, CA 90405
tel. (310) 450-1859
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 368 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 11 David Yakobson
From: Lynn Gephart <[email protected]>
Sent: Tuesday, June 25, 2024 9:47 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

She has been a tireless advocate for the residents of Santa Monica, and specifically those in Sunset Park.

I cannot think of a resident who has been more thorough with their research on so many issues in Santa Monica.

Thank you,
Lynn Gephart
Sunset Park Homeowner
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 369 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 12 David Yakobson
From: Eden Kusmiersky <[email protected]>
Sent: Tuesday, June 25, 2024 9:40 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; David White; Susan Cline; Anuj Gupta Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. I have known and worked with Ms.Kolhoff for over 10 years on volunteer issues relating to school district and city matters. Ms. Kolhoff is dedicated and very smart. She is a tireless advocate for residents and families of Santa Monica. She is thorough in her research, and clear-minded, balanced and thoughtful in her critical analysis. As an attorney she has a solid and necessary understanding of the business-side of the Commission's work. Additionally, she has specific understanding of community needs for outdoor spaces based on her personal and family experience/interest in a variety of sports. She would be an exceptional addition to the Santa Monica Recreation & Parks Commission.

Thank you very much,
Eden Kusmiersky
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 370 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 13 David Yakobson
From: yelena sonkin <[email protected]>
Sent: Tuesday, June 25, 2024 9:28 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. [Add your reason(s) if you’d like to.]
Thank you.

Yelena Sonkin
[Santa Monica Resident]
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 371 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 14 David Yakobson
From: wendie olshan <[email protected]>
Sent: Tuesday, June 25, 2024 8:47 AM
To: Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta; councilmtgitems; David White Subject: NIKKI KOLHOFF for Recreation & Parks Commissioner Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL

PLEASE SUPPORT THE APPOINTMENT OF NIKKI KOLHOFF TO THE
RECREATION & PARKS COMMISSION.

Thank you,
W. Olshan
50 yr. + resident & property owner in Santa Monica.

Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 372 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 15 David Yakobson
From: Sindy Edward <[email protected]>
Sent: Tuesday, June 25, 2024 8:27 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. She cares and I trust her
Thank you.

Sindy Edward
Santa Monica Resident 90404 zip code.

Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 373 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 16 David Yakobson
From: Mike <[email protected]>
Sent: Monday, June 24, 2024 2:32 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed
Dear Mayor Brock and City Council,
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Her professional background and involvement in the community make her perfect for the role.

Thank you.

Michael
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 374 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 17 David Yakobson
From: si <[email protected]>
Sent: Monday, June 24, 2024 4:23 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed
Dear Mayor Brock and City Council
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you.

Stephanie Inouye,
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 375 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 18 David Yakobson
From: Chong, Yoolie [ETHUS] <[email protected]>
Sent: Tuesday, June 25, 2024 8:11 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Nikki has been a valued member of the Santa Monica community and has been involved with multiple volunteer projects for our City and Schools. I have full confidence that her public and private experience will be an asset to the Recreation and Parks Commission.

Thank you.

Yoolie Chong
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 376 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 19 David Yakobson
From: Victoria Robinson <[email protected]>
Sent: Monday, June 24, 2024 10:01 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

I believe Nikki Kolhoff will be an excellent advocate for the residents of SM.

Thank you.

Victoria Robinson
Santa Monica Resident/Local
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 377 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 20 David Yakobson
From: Becky Campbell <[email protected]>
Sent: Monday, June 24, 2024 10:01 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. I have had the pleasure of working with Nikki on the Santa Monica Boys Soccer Parents Association for the past year. Her commitment to enact change to improve the program for players current and future - even as her son was graduating - was unparalleled. Nikki has very detailed knowledge of contracts, policies, and procedures and applies her considerable professional skills to her volunteer work. She donates many hours of her time for the greater good of the community. I have every confidence that she will be a tremendous asset to the Commission.

Thank you.

Rebecca Campbell
Santa Monica Resident (17 years and counting)
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 378 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 21 David Yakobson
From: Katina Metzidakis <[email protected]>
Sent: Monday, June 24, 2024 9:51 PM
To: Jesse Zwick; councilmtgitems; Lana Negrete; Oscar de la Torre; Phil Brock; Christine Parra; Gleam Davis; Caroline Torosis; Anuj Gupta; Susan Cline; David White Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
Hope this email finds you well.

The purpose of this message is to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. While I do not know Nikki personally, I have been endlessly impressed by her ability to stay on top of seemingly everything happening in Santa Monica and taking the time out of her busy day to help keep fellow residents informed. As a newer resident, I have found her always open to answer questions about the goings-on of the city and while she is strongly opinionated I think that she is also extremely passionate and it would be helpful to have someone like that representing residents.

Thank you for your consideration,
Katina Metzidakis
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 379 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 22 David Yakobson
From: Cathy Larson <[email protected]>
Sent: Monday, June 24, 2024 8:51 PM
To: councilmtgitems
Subject: Item 16-A Airport Commission appointment
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Councilmembers,
I support the re-appointment of Airport Commissioner Joe Pertel for a full term.

Commissioner Pertel was appointed in Jan 2023 to fill a vacancy for a parƟal term.

He has been an excellent Commissioner with acƟve parƟcipaƟon in Commission discussions, asking meaningful quesƟons of staff/quest presenters, and offering insighƞul commentary.

Cathy Larson
Sunset Park Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 380 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 23 David Yakobson
From: Laura M. Gallant <[email protected]>
Sent: Monday, June 24, 2024 8:50 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council members,
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Nikki has extensive experience exploring issues related to the city's resources and community needs. I am confident Nikki can offer a meaningful and relevant perspective regarding our resident's priorities.

Thank you for your consideration.

Respectfully,
Laura Gallant
Santa Monica Resident and Elementary School Parent
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 381 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 24 David Yakobson
From: Brian O'Neil <[email protected]>
Sent: Monday, June 24, 2024 8:32 PM
To: councilmtgitems; Phil Brock; Gleam Davis; Oscar de la Torre; Lana Negrete; Christine Parra; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; [email protected] Subject: City Council - Vote to Appoint Nikki Kolhoff to Parks and Recreation Commission! Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and Council Members,
We write in strong support of appointing Nikki Kolhoff to the Parks and Recreation Commission.

We have known Nikki for many years, and we know no one who is a stronger advocate for the residents and students of our community. Nikki has been engaged with Santa Monica’s recreational activities, our school and club sports programs, and our music programs for years. She is fair-minded and compassionate. As both a parent and as a neighbor, she will work to ensure that our parks and recreational spaces serve all members of our community. These qualities, combined with her professional expertise as a commercial finance attorney, make Nikki an unparalleled candidate to serve on our Parks and Recreation Commission.

Please vote to appoint Nikki!
Thank you,
Brian O’Neil and Nada Shamonki
Pico Neighborhood Residents
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 382 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 25 David Yakobson
From: Ellen Goldstein <[email protected]>
Sent: Monday, June 24, 2024 8:25 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you,
Ellen Goldstein, MD
[Santa Monica Resident]
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 383 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 26 David Yakobson
From: leona mason <[email protected]>
Sent: Monday, June 24, 2024 7:46 PM
To: Anuj Gupta; Caroline Torosis; Christine Parra; councilmtgitems; David White; Gleam Davis; Jesse Zwick; Lana Negrete; Oscar de la Torre; Phil Brock; Susan Cline Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

There is no other parent I can think of who has dedicated more time to the pursuit of excellence for all of Santa Monica's children. As a parent, I know she will advocate for children and families and work hard to ensure the development of Santa Monica thinks of our future generations, our children.

Thank you.

Leona Mason
415-902-1243
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 384 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 27 David Yakobson
From: Deborah Dinsmore <[email protected]>
Sent: Monday, June 24, 2024 5:51 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Nikki Kolhoff for Recreation & Parks Commissioner Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and the Council,
Please vote to appoint Nikki Kolhoff to the Parks & Recreation Commission. Thank you.

Deborah Dinsmore
Long time Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 385 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 28 David Yakobson
From: Paul Spacey <[email protected]>
Sent: Monday, June 24, 2024 5:22 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

I’ll be very blunt and direct on why Nikki is the outstanding choice and it comes down to one main reason; accountability.

Nikki does not mess around. She is direct and holds people and organizations accountable for their words and actions. This is exactly what any responsible board or commission should want from its representatives.

Santa Monica is going through a difficult time and we need people like Nikki to advocate for transparency and accountability so that we can get the entire city heading in the right direction again.

Thank you.

Paul Spacey
Santa Monica Resident & Business Owner
Paul Spacey
www.pauljspacey.com
(310) 403-7166
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 386 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 29 David Yakobson
From: Heather Nevell <[email protected]>
Sent: Monday, June 24, 2024 3:42 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta; Niki Kohloff
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Nikki Kohloff is a strong candidate , because of her background in law , her continuous devotion to making Santa Monica the best city , her business acumen, her strength in research , her ability to articulate well and her dedication to whatever she puts her mind to.

Thank you.

Sincerely ,
Heather Nevell
[Santa Monica Resident]
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 387 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 30 David Yakobson
From: Ann Kelly <[email protected]>
Sent: Monday, June 24, 2024 3:09 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: [email protected]; Susan Cline; Anuj Gupta Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you,
Ann Kelly
Santa Monica Parent and Homeowner
--
Ann Kelly | [email protected] | cell 847.727.2538
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 388 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 31 David Yakobson
From: David Kaplan <[email protected]>
Sent: Monday, June 24, 2024 2:26 PM
To: councilmtgitems
Subject: Arts Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Councilpersons,
I would greatly appreciate the opportunity to serve on the Arts Commission and help develop the growth of Santa Monica as a cultural arts center.
thanks,
David Kaplan
2419 Pier Avenue
Santa Monica, CA 90405
310-713-5446
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 389 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 32 David Yakobson
From: amy korndorffer <[email protected]>
Sent: Monday, June 24, 2024 2:03 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Nikki cares deeply about the Santa Monica community and is well versed in all matters impacting the city, its residents, our schools and our businesses. I trust that she will put our interests first. I strongly support her candidacy.

Thank you.

Amy Daly
938 17th St. #1
Santa Monica, CA 90403
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 390 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 33 David Yakobson
From: Eileen Gibson Funke <[email protected]>
Sent: Monday, June 24, 2024 12:03 PM
To: Caroline Torosis; Christine Parra; councilmtgitems; Gleam Davis; Jesse Zwick; Lana Negrete; Oscar de la Torre; Phil Brock
Cc: Anuj Gupta; David White; Susan Cline
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Her experience and dedication make her the perfect person for the role.

Thank you,
Eileen Funke
Santa Monica Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 391 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 34 David Yakobson
From: Marty Mead <[email protected]>
Sent: Monday, June 24, 2024 11:18 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

We are writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

We have known Nikki for over a decade, and even in social conversations among her fellow Santa Monica residents, Nikki’s passion for preserving Santa Monica’s open spaces and ensuring that Santa Monica is a livable city have consistently shone through, along with the depth of her intelligent engagement in the issues that impact the city’s future.

We believe Nikki would be a real asset to the Recreation & Parks Commission.

Thank you.

Martin Mead and Rick Cunningham
235 25th Street
Santa Monica, CA 90402
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 392 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 35 David Yakobson
From: Brian Guth <[email protected]>
Sent: Monday, June 24, 2024 10:54 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta; David White Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. [Add your reason(s) if you’d like to.]
Thank you.

Brian Guth
Santa Monica Resident
Cell - 310-699-7190
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 393 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 36 David Yakobson
From: Caitlin Moore <[email protected]>
Sent: Monday, June 24, 2024 10:49 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you.

Caitlin Moore
Santa Monica Resident
Caitlin Moore

RA, LEED AP
917 716 7827
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 394 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 37 David Yakobson
From: Hindshaw, Ivan <[email protected]>
Sent: Monday, June 24, 2024 10:01 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 - Item 16A - Appoint Nikki Kolhoff to Recreation and Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
I am wriƟng to request that you vote to appoint Nikki Kolhoff to the RecreaƟon and Parks Commission.

I have been a Santa Monica resident for over 20 years and have known Nikki for the last 6-7 years. She would bring to the role a passion for the role of Parks and RecreaƟon in our community.

Best regards,
Ivan Hindshaw
This e-mail, including any attachments, contains confidential information of Bain & Company, Inc. ("Bain") and/or its clients. It may be read, copied and used only by the intended recipient. Any use by a person other than its intended recipient, or by the recipient but for purposes other than the intended purpose, is strictly prohibited. If you received this e-mail in error, please contact the sender and then destroy this e-mail. Opinions, conclusions and other information in this message that do not relate to the official business of Bain shall be understood to be neither given nor endorsed by Bain. Any personal information sent over e-mail to Bain will be processed in accordance with our Privacy Policy (https://www.bain.com/privacy).

Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 395 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 38 David Yakobson
From: Laura Kachergus <[email protected]>
Sent: Monday, June 24, 2024 10:45 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you.

Laura Kachergus
Santa Monica Parent and Homeowner
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 396 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 39 David Yakobson
From: elizabeth zapler <[email protected]>
Sent: Monday, June 24, 2024 9:48 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: Susan Cline; Anuj Gupta; David White
Subject: Nikki Kolhoff for Recreation and Parks
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
I urge you to vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

I have worked with Nikki on school matters from the time our children were just beginning at Grant School. They're now Samohi grads and college kids. Nikki is bright, logical, committed, insightful and the IDEAL person to help our city stay visionary and well governed.

Thank you.

Elizabeth Zapler
Santa Monica resident since 2002
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 397 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 40 David Yakobson
From: Amy Kay <[email protected]>
Sent: Monday, June 24, 2024 9:09 AM
To: Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta; councilmtgitems Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

There is no one I know who cares more about our city and the people in it.

Thank you.

Amy Kay
Santa Monica Resident
Amy Hoppenfeld-Kay
310-433-6904
Sent from my iPhone
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 398 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 41 David Yakobson
From: Chris Lopata <[email protected]>
Sent: Monday, June 24, 2024 8:38 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint NIKKI KOLHOFF to the Recreation & Parks Commission.

There is no one more passionate, knowledgeable, or qualified than Nikki Kolhoff for this position.

Thank you.

Chris Lopata
Chris Lopata
2624 29th ST
Santa Monica CA 90405
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 399 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 42 David Yakobson
From: Angela DiGaetano <[email protected]>
Sent: Monday, June 24, 2024 8:08 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Item 16A: Appoint Nikki Kolhoff to Recreation & Parks Commission: Meeting 6/25/24 Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Greetings Mayor Brock and Santa Monica City Council Members, I am proudly writing to offer my strong recommendation to appoint Nikki Kolhoff to the Recreation & Parks Commission in our wonderful city of Santa Monica. She has proven herself to be a longtime advocate in the promotion of our school system and the children who attend it. She is diligent in her ability to promote and provide concrete steps towards bettering not only our schools, but our city.

She has unprecedented leadership qualities as proven by her roles as VP of Friends of Sunset Park and as an executive member of the Yale Swimming and Diving Association. Nikki is fearless when it comes to standing up for what is right, does not hesitate to bring new and innovative ideas to the table and offers nothing but commitment to preserving, improving and advocating for our beloved city.

We would be a lucky community to have Nikki Kolhoff on this commission and there is not a doubt in my mind she will provide dedication and a fresh perspective to a city which desperately needs people who want change, safety, kindness and a willingness to listen.

As a community member who cares deeply about resident needs, I highly encourage her appointment to this position.

Kind Regards,
Angela DiGaetano
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 400 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 43 David Yakobson
From: Kelli <[email protected]>
Sent: Monday, June 24, 2024 6:45 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you.

Kelli Urode
SM Resident
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 401 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 44 David Yakobson
From: Ann Maggio <[email protected]>
Sent: Monday, June 24, 2024 6:21 AM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
We write you today to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. As a long time advocate for our open spaces for recreation and sports here in Santa Monica, Nikki will be a great asset to the commission and to the community who relies on this commission to deliver accurate and reliable information about our needs to the City Council.

We look forward to seeing her on this commission.

Thank you,
Ann, Sam and Soren Thanawalla
Wilmont Residents
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 402 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 45 David Yakobson
From: Wendy Dembo <[email protected]>
Sent: Monday, June 24, 2024 5:06 AM
To: Anuj Gupta; Christine Parra; David White; Gleam Davis; Jesse Zwick; Oscar de la Torre; Phil Brock; Caroline Torosis; councilmtgitems; Lana Negrete; Susan Cline Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Because she believes
that we need more parks especially with all the unhinged new construction.

Where will the kids play?
Where will the adults play pickleball?
I know that there are plans to make the airport a park, but it takes me 30 minutes to drive my daughter to practice at Clover Park. We need more parks North of the 10.

Thank you.

Wendy Dembo
Santa Monica Resident and voter
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 403 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 46 David Yakobson
From: Jeanne Laurie <[email protected]>
Sent: Sunday, June 23, 2024 9:28 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta; Nikki Kolhoff Subject: Re: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Her accomplishments are many, She works tirelessly for the benefit of numerus causes in Santa Monica, every one of which benefits the residents of Santa Monica.

Thank you.

Jeanne Laurie
Sunset Park
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 404 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 47 David Yakobson
From: Houman Hemmati <[email protected]>
Sent: Sunday, June 23, 2024 8:36 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: Ellen Goldstein; David White; Susan Cline; Anuj Gupta Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
I am writing to offer my enthusiastic support for Nikki Kolhoff's appointment to the Recreation & Parks Commission. As a longtime friend and collaborator, I have had the privilege of working alongside Nikki in various advocacy efforts, particularly in promoting good schools and government transparency. Nikki's dedication, honesty, and unwavering commitment to our community have made her a role model for many, including myself.

Nikki's extensive experience in both city and school district issues is evident in her successful efforts to secure the Civic Center Sports Field and advocate for the 50-meter outdoor pool at Samohi. Her current roles as Vice President of Friends of Sunset Park and executive board member of the Yale Swimming & Diving Association, coupled with her professional expertise as a commercial finance attorney, uniquely qualify her for this commission. Nikki's ability to navigate complex issues and her willingness to tell the hard truth, without sugar-coating, is precisely what we need to restore our parks to their highest potential.

As a father of two children who are avid users of our parks, I have witnessed firsthand the need for dedicated and passionate leadership to ensure our recreational spaces are preserved and enhanced for future generations. Nikki's vision for a comprehensive Parks Needs Assessment, creation of a master plan prioritizing resident needs, establishment of a philanthropic funding mechanism, and restoration of safety in our public spaces aligns perfectly with the goals of the Recreation & Parks Commission.

Nikki's honesty, genuine passion, and deep-rooted commitment to our community make her an invaluable asset to the Recreation & Parks Commission. I urge you to vote in favor of her appointment and am confident that she will bring the same level of dedication and integrity to this role as she has demonstrated throughout her career and community involvement.

Thank you for considering my strong recommendation for Nikki Kolhoff.

Sincerely,
Houman David Hemmati MD PhD
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 405 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 48 David Yakobson
From: Kat Blandino <[email protected]>
Sent: Sunday, June 23, 2024 9:15 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Ellen Goldstein; David White; Susan Cline; Anuj Gupta
Subject: City Council Meeting 6/25/24 – Item 16A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,
It is now more important than ever for Santa Monica to have the most qualified people appointed to its commissions. People who will bring fresh ideas and perspectives to the table, who posess the right skills and experience.

I request you appoint Nikki Kolhoff a long time resident with years of understanding how the city runs to Recreation and Parks Commission.

Santa Monica is a wonderful city and holds a special place in all our hearts it deserves more people who will work hard for what’s right.

Thank you for all for your time, energy and heart in doing the same.

Sincerely,
Kat Blandino
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 406 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 49 David Yakobson
From: Dan Charn. <[email protected]>
Sent: Sunday, June 23, 2024 7:38 PM
To: councilmtgitems; [email protected]
Subject: 16.A. Appointments to the Boards & Commissions..

Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Please confirm the applicant Annalise Wells
for the full term.

She is a very engaged person with housing
and other related areas and a fresh face amongst us.

She brings experience, energy, smarts and intelligence to the team and will be the youngest person on the commission. That is a good thing.

Thank you,
Danielle Charney
Resident since 4/Fools/1982
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 407 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 50 David Yakobson
From: Dan Charn. <[email protected]>
Sent: Sunday, June 23, 2024 5:25 PM
To: [email protected]; councilmtgitems; David White; [email protected]
Subject: Item 16.A Appointment to Boards & Commissions 6/25/2024 Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
RE: Appointment to the Parks & Recreation Commission
Please appoint Jaleh Mirhashemi to the Recreation Parks 7 Commission..

Jaleh has always been active ..passionate in her engagement to better the lives of kids and adults and see our parks thrive and multiply.

She is also a very nice person..a mensch really.. the best of sorts..

Everyone will love having her a part of the team.

Thank you,
Danielle Charney
Resident since April Fool's Day, 1982
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 408 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 51 David Yakobson
From: Tricia Crane <[email protected]>
Sent: Sunday, June 23, 2024 4:11 PM
To: Phil Brock; Christine Parra; Lana Negrete; Oscar de la Torre; Gleam Davis; Caroline Torosis; Jesse Zwick; councilmtgitems; David White; Susan Cline; Anuj Gupta Subject: Agenda Item 16.A - NE Neighbors Supports the appointment of Jaleh Mirhashemi to the Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
To: City Council
From: The Board of Northeast Neighbors
Re: Agenda Item 16.A - Appointments to Boards and Commissions Council meeting of June 25, 2024
Dear Mayor Brock and Councilmembers,
The Board of Northeast Neighbors supports the appointment of Jaleh Mirhashemi to the Recreation and Parks Commission.

Jaleh is actively engaged in our neighborhood association and is a passionate and longstanding champion of youth sports and our parks.

Please appoint Jaleh to the Recreation & Parks Commission.

Thank you.

Tricia Crane
Chair, Northeast Neighbors
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 409 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 52 David Yakobson
From: Neil Carrey <[email protected]>
Sent: Sunday, June 23, 2024 3:15 PM
To: councilmtgitems
Subject: Recreation and Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
I am writing this email to support Jaleh Mirhashemi for appointment to the Recreation and Parks Commission. Jaleh is a very involved resident of Santa Monica and is passionate about open space, playing fields and recreation. She was one of the people who in the end was responsible for pushing Belmar Field across the finish line. She is very hard working and would make an excellent addition to this commission. She has worked with the commission over the years so she will be able to hit the ground running.

Neil Carrey
Email: [email protected]
(c) 310-200-5067
Item 16-A
June 25, 2024
Item 16-A
June 25, 2024

8.A.e
Packet Pg. 410 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 1 David Yakobson
From: Dan Charn. <[email protected]>
Sent: Tuesday, July 9, 2024 11:39 AM
To: councilmtgitems
Subject: 8 A Boards & Commissions Appointments

EXTERNAL
Recreation & Parks
Please appoint Jaleh Mirashimi and Nikki Kohloff - both are more than qualified and deserve to be on there - along with Maryanne LaGuardia..or Larry Areola
but no one else please..

Landmarks
NO on Kaplan- she has done more damage here than anyone - she tells people how to tear their buildings down - she is responsible for sicing O'Connor in us too ..

NO on Hamiliton another sellout to developers- he could not care less about history or architecture
NO on Laks - my god at least he is honest about what he is unlike the above two -
Sustainability and Environmental
BIG NO ON JUDY ABDO - are you kidding? NO one has done more damage to this /city than she has - alsong with
NO on Gerda Newbold - another developer loving sell out BIG YES ON ASHLEY OELSON - SHE IS GREAT and not a developer lacky
DTSM
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 411 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 2 Yes only on Albin Gielcz - the rest are owned by developer $$ and have no right being near that board along with the rest of them - they do zero for merchants
Housing
Only Analise Wells.. she is young and involved and we need her Planning
God spare us .
.BIG NO on Leslie Lambert for another four years of total sellout to developers and a lack of vision in any creative way
Public Safety
YES ON MANJU RAMEN- let Manju do whatever she wants
PIER

BIG BIG NO ON JEFF JAROW AND GREG MORENA
why do we keep appointing the same old inside players who all kiss each others butts and do so little but shove the losers in our faces as 4th of July Parade Grand Marshall?
Greg is a quitter except where his $$$ is buttered - he applies for everything but only cares about his own pocket
WE NEED NEW PEOPLE - not the same old
sell outs
Danielle Charney
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 412 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 3 Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 413 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 4 David Yakobson
From: Hajar Muqtasid St. Claire <[email protected]> Sent: Tuesday, July 9, 2024 11:04 AM
To: Phil Brock; councilmtgitems; Lana Negrete; Christine Parra; Oscar de la Torre; Jesse Zwick; Gleam Davis; Caroline Torosis
Subject: Item 8A

EXTERNAL
Dear Mayor Brock and City Council,

I am writing to support that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. I believe she will help you all restore safety to our parks especially Tongva Park. I believe in a needs assessment and Nikki will help pioneer that community desire. I hope that we learn from Tongva Park and Belmar Sports Park and implement new strategies, repair past harm while fixing Santa Monica when considering development at the Airport.

Thank you.

Respectfully,
Hajar Muqtasid
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 414 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 5 David Yakobson
From: Elizabeth Van Denburgh <[email protected]>
Sent: Monday, July 8, 2024 9:48 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: Susan Cline; Anuj Gupta; David White
Subject: Re: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council Members,

The Wilmont Board requests that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Her involvement with the school district, PTA, her broad knowledge of City and State zoning, housing and land use issues, including surplus land, combined with her background as an attorney and ongoing support of resident issues and advocacy makes her an outstanding candidate to be on the Recreation & Parks Commission. She has the skills, relationships and ability to bring airport to park to realization.

Thank you,
Wilmont Board of Directors
Elizabeth Van Denburgh
Wilmont Chair
[email protected]
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 415 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 6 David Yakobson
From: diana hinek <[email protected]>
Sent: Monday, July 8, 2024 7:14 PM
To: Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta; councilmtgitems Cc: David White
Subject: Re: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

Thank you.

Diana Hinek - Santa Monica Resident
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 416 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 1 David Yakobson
From: Maria Faillace <[email protected]>
Sent: Monday, July 8, 2024 3:38 PM
To: councilmtgitems
Subject: Susan Pertel Jain

EXTERNAL
Dear City Council,
Susan Pertel Jain is an outstanding human being. She is very committed to anything she does. She excels at whatever she takes on too. Besides her impressive resume, she is a kind and compassionate person. I have been her long time neighbor/friend and have seen her first hand taking care of business- whether it’s caring for our elderly neighbors on the block or organizing the needs of our street. I feel she would make a wonderful addition to the Arts Commission.

Thank you,
Maria Faillace
(Decades long Santa Monica Resident)
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 417 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 1 David Yakobson
From: elizabeth garcia <[email protected]>
Sent: Monday, July 8, 2024 12:12 PM
To: councilmtgitems; Jesse Zwick; Phil Brock; Gleam Davis; Lana Negrete; Christine Parra; Caroline Torosis; Oscar de la Torre
Cc: David White
Subject: Parks and Recreation Vote

EXTERNAL
Re: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. She will serve the people well as a Recreation and Parks commissioner. She is an active and valued member of SMMUSD and the City of Santa Monica.

Thank you.

Elizabeth Garcia
Edison PTA President 2022
JAMS Parent
Santa Monica Resident since 2010
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 418 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 2 David Yakobson
From: [email protected]
Sent: Monday, July 8, 2024 12:11 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Appoint Nikki Kolhoff to Recreation & Parks Commission Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Re: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission Dear Mayor Brock and City Council –
I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. I have known Nikki and her family for 6 years, and I know her to be exceptionally informed and always looking out for the best interest of Santa Monica residents and families. She is an excellent choice for the position.

Thank you.

Gordon Walker
Santa Monica Resident

Warmest Regards,
Gordon Walker
Elite Math Science Tutors
424-253-6373
[email protected]
Covering all math from 6th grade math through AP Calculus BC, as well as chemistry, physics, biology (All AP Level) and SAT / ACT preparation. Read more about my teaching and read comments from my students and their parents by clicking the links below:

Personal: Gordon Walker | Facebook
Business https://www.facebook.com/people/Elite-Math-Science-Tutors/100063996554153/ “Be not disturbed at being misunderstood; be disturbed rather at not being understanding” "Nobody can go back and start a new beginning, but anyone can start today and make a new ending." Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 419 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 3 David Yakobson
From: Esther Hickman <[email protected]>
Sent: Monday, July 8, 2024 12:04 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta Subject: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission

EXTERNAL
City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission

Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. Her work experience, dedication, working knowledge of our city and passion for the greater good of our communities is unparalleled. She is an awesome team player with an unflappable work ethic. Nikki would be a tremendous asset for the City of Santa Monica to have on their Recreation and Parks Commission.

Thank you for your consideration.

Esther Hickman and Family
Santa Monica Resident
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 420 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 4 David Yakobson
From: Council Mailbox
Sent: Monday, July 8, 2024 9:52 AM
To: councilmtgitems
Subject: Fw: Letter of support for Dr. Susan Jain
Attachments: Dr. Jain letter of rec.pdf
Follow Up Flag: Follow up
Flag Status: Completed
From: Brian Jones <[email protected]>
Sent: Monday, July 8, 2024 9:09 AM
To: Council Mailbox <[email protected]>
Subject: Letter of support for Dr. Susan Jain

EXTERNAL
Santa Monica Office of the City Clerk
1685 Main St
Santa Monica, CA 90401
To Whom It May Concern:

I am writing a letter in support of Susan P. Jain, PhD. to become an active member of the Arts Commission for the city of Santa Monica. I had the pleasure of meeting Dr. Jain in 2022 in the Los Angeles County Master Gardener program. What drew me to her was her intense interest in bettering the community through active volunteerism, advocating for the voiceless, and creating meaningful change through works.

The past three years I have been working to create an agriculture pathway that provides a free college pathway for inner city Title I students in south east Los Angeles. I was burning out trying to make connections, write the curriculum, and find the right partners to complete the project. Dr. Jain listened to me and to my surprise offered to help. Dr. Jain connected me with the world of higher learning. Thanks to Dr. Jain’s invaluable advice and efforts, we petitioned Long Beach City College’s (LBCC) horticulture program who agreed to open remote campuses at local high schools. LBCC also agreed to provide board of regent certified college classes to the students at no cost to them. Dr. Jain also connected the program to the University of California, Los Angeles expanding the educational options of students who rarely considered attending college due to cost and general lack of support. It is thanks to Dr. Jain that the program has grown to a full college pathway today.

The fact that Dr. Jain volunteered countless hours to assist a program of students she did not know speaks volumes of her dedication and character. Dr. Jain represents bright eyed ideas and advice that would be invaluable to any commission. I whole-heartedly recommend her to the city of Santa Monica Art Commission.

Please feel free to contact me with any questions or further recommendations.

Sincerely,
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 421 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 5 Brian D. Jones
Brian Jones
562-673-3259
[email protected]
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 422 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) July 6, 2024
Santa Monica Office of the City Clerk
1685 Main St
Santa Monica, CA 90401
To Whom It May Concern:

Jain listened to me and to my surprise offered to help. Dr. Jain connected me with the world of higher learning. Thanks to Dr. Jain’s invaluable advice and efforts, we petitioned Long Beach City College’s (LBCC) horticulture program who agreed to open remote campuses at local high schools. LBCC also agreed to provide board of regent certified college classes to the students at no cost to them. Dr. Jain also connected the program to the University of California, Los Angeles expanding the educational options of students who rarely considered attending college due to cost and general lack of support. It is thanks to Dr. Jain that the program has grown to a full college pathway today.

Please feel free to contact me with any questions or further recommendations.

Sincerely,
Brian D. Jones
Brian Jones
562-673-3259
[email protected]
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 423 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 6 David Yakobson
From: Heather Nevell <[email protected]>
Sent: Sunday, July 7, 2024 10:09 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: Anuj Gupta; Susan Cline; David White
Subject: Niki Kohloff
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. I have known Niki for 5 years and I am always impressed with her knowledge and her dedication to the city of Santa Monica . Niki is one of the hardest working people I know. Her knowledge of the law and her moral compass are impressive. The residents of Santa Monica need Niki to assist in making our recreational system for all residents of Santa Monica to enjoy and be fairly represented . I know if she is on the commission she will have the residents best interest and in turn the residents will have the utmost of confidence and faith in the fair city of Sant Monica.

Thank you
Heather Nevell
Santa Monica Resident
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 424 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 7 David Yakobson
From: Perry Clennon <[email protected]>
Sent: Sunday, July 7, 2024 9:55 PM
To: councilmtgitems
Subject: Susan Jain
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Susan Jain has been my neighbor in Santa Monica for many years. Since I’ve know her she has been a passionate supporter of the arts. She would make a fantastic member of the arts commission.

Thanks,
Perry Clennon
27th street Santa Monica
Sent from my iPhone
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 425 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 8 David Yakobson
From: Sean Daly <[email protected]>
Sent: Sunday, July 7, 2024 8:57 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick; Susan Cline; Anuj Gupta Cc: David White
Subject: Support Nikki Kolhoff for Parks Commissioner
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Hello, Mayor Brock & members of the City Council:

As a 32 year resident of Santa Monica, a local business owner and father of two children currently enrolled in SMMUSD schools, I urge you to appoint Nikki Kolhoff to the Parks & Recreation Commission.

Nikki has demonstrated an unparalleled commitment to our community and is a tireless advocate for all residents.

Thank you for your consideration.

Sincerely,
Sean Daly
938 17th Street
Santa Monica, CA 90401
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 426 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 9 David Yakobson
From: Kelli <[email protected]>
Sent: Sunday, July 7, 2024 8:17 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Re: City Council Meeting 7/9/24 – Item 8A – Appoint Nikki Kolhoff to Recreation & Parks Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council –

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission. She will be a great addition to our city!
Thank you.

Kelli Urode
[Santa Monica Resident]
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 427 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 10 David Yakobson
From: LYDIA MURARO <[email protected]>
Sent: Sunday, July 7, 2024 12:56 PM
To: councilmtgitems; Phil Brock; Lana Negrete; Oscar de la Torre; Christine Parra; Gleam Davis; Caroline Torosis; Jesse Zwick
Cc: David White; Susan Cline; Anuj Gupta
Subject: Appoint Nikki Kolhoff to the Recreation & Parks Commission Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
Dear Mayor Brock and City Council,

I am writing to request that you vote to appoint Nikki Kolhoff to the Recreation & Parks Commission.

I have known Nikki for over 10 years, I have seen her diligently advocate for students and residents always bringing well researched facts and evidence to the forefront. Nikki engages people in a way that allows people to wonder and form their own opinions on a variety of subjects.

Nikki will bring excellent contributions to the Recreation & Parks Commission.

Thank you.

Best,
--
Lydia Muraro
Santa Monica Business Owner and Resident
(818) 216-7378 mobile
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 428 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) 11 David Yakobson
From: Tregg Rustad <[email protected]>
Sent: Friday, July 5, 2024 10:40 AM
To: councilmtgitems
Subject: Susan Jain // SM Arts Commission
Follow Up Flag: Follow up
Flag Status: Completed

EXTERNAL
I am writing to offer my support to Susan Jain for a seat on the SM Arts Commission. I have known her personally for 15 years and can’t think of anyone else with as much experience and passion for Arts and for the City of Santa Monica, as Susan. We would be lucky to have her help.

Thank you, and happy 4th!
Tregg Rustad
2324 27th St, Santa Monica
Item 8-A
July 9, 2024
Item 8-A
July 9, 2024

8.A.f
Packet Pg. 429 Attachment: Written Comments (6503 : 8.A. Annual B & C Appointments (25 mins.)) City Council
Report
City Council Meeting: July 9, 2024
Agenda Item: 11.A
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To: Mayor and City Council
From: Anuj Gupta, Director of Transportation, Department of Transportation, Transit Planning & Performance
Subject: Approval of Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations
Recommended Action
Staff Recommends that the City Council:

1. Adopt a finding of statutory exemption pursuant to Section 21080.25(b)(5) of the California Environmental Quality Act (CEQA).

2. Approve the proposed Brighter Blue five-year service plan for Big Blue Bus.

Summary
On January 24, 2023, the City Council awarded a contract to Transportation Management & Design, Inc. (TMD), to conduct a comprehensive operational analysis (COA) of Big Blue Bus's system. Santa Monica’s Department of Transportation (DOT) had not conducted a comprehensive review of Big Blue Bus to assess how it can better serve the community since 2015. The analysis has resulted in the development of a five-year service plan that responds to work and travel behavior changes since the COVID-19 pandemic, new development in the region, and in anticipation of new Metro Rail lines that will begin operating in the near future.

The comprehensive operational analysis, named Brighter Blue, took place over a period of 18 months. Based on an extensive analysis of the existing service, and heavily influenced by feedback from customer surveys, stakeholder focus groups, and public workshops, the Brighter Blue five-year service plan proposes to:

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1. Improve frequencies on most routes, including the identification of a high frequency network with service every 10 minutes or better on select corridors;

2. Expand service hours so that most routes start earlier in the day, end later at night, and operate on weekends; and

3. Ensure connections to new or expanded transit services from partner agencies in the region, such as the opening of the LAX/Metro Transit Center and Metro Rail D Line extension, as well as to essential destinations such as the Culver City Transit Center.

Staff recommends that City Council adopt the enclosed Brighter Blue five-year service plan consisting of route-by-route recommendations (Attachment A) that will guide DOT in restoring Big Blue Bus to pre-pandemic service levels and to better meet the needs of current customers and attract new transit riders by offering more frequent, reliable, and accessible service. The proposed service plan is consistent with the Big Blue Bus Service, Design, Performance, and Evaluation Guidelines adopted by City Council in 2018. Implementation of the Brighter Blue service plan advances the City Council’s strategic priorities of Sustainable & Connected Community and Justice, Equity and Diversity.

Background
The last comprehensive operational analysis of Big Blue Bus, known as Evolution of Blue, was conducted in 2015, in anticipation of the Metro E Line (known then as Expo) light rail opening in Santa Monica. In the nine years since that analysis was conducted, there have been significant changes in the transit and mobility environment in the Big Blue Bus service area.

New mobility options such as ride-hailing (i.e., Lyft and Uber, and more recently robotaxi service by Waymo) and shared scooters and bikes gained traction during this period and continue to be popular modes of transportation that both compete with and complement fixed-route transit service.

Ridership challenges were present long before the pandemic, with Big Blue Bus and national transit ridership steadily declining since 2013. The pandemic exacerbated the

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ridership losses and Big Blue Bus, like most transit agencies, was forced to drastically cut service and reduce frequency. While slowly rebounding since the onset of the pandemic, Big Blue Bus will carry 8.7 million customers in FY2023-24, about 70 percent of pre-pandemic ridership levels. The restoration of Big Blue Bus service levels has been gradual, hampered by a shortage of motor coach operators, and remains at about 80 percent of pre-pandemic service levels. The pandemic also led to an increase in remote working and flexible schedules, creating new travel patterns, to which Big Blue Bus continues to adapt.

However, there is also much to be excited about that will have a positive impact on transit in the region in the years to come. More students than ever participate in free fare transit programs. K-12 students at participating schools (including Santa Monica High School) now have fare-free access to transit, made possible by the regional GoPass program. Virtually all students at UCLA now have fare-free access to Big Blue Bus and other transit systems because of student-led referendums, and Santa Monica College students continue to ride Big Blue Bus for free through the City’s Any Line, Any Time agreement with the college.

Several regional transit projects are scheduled to open within the next five years which will further integrate Big Blue Bus with the Metro Rail system. These projects include the opening of the LAX/Metro Transit Center, and the Metro Rail D Line extension to the Westside. The passage of Measure HLA by City of Los Angeles residents in March of 2024 also provides opportunities for additional transit and mobility improvements in Los Angeles.

The FIFA World Cup will be held throughout North America in 2026, with Los Angeles planning to host games at SoFi Stadium in Inglewood. The much-anticipated LA 2028 Summer Olympics will be held in venues throughout the Big Blue Bus service area.

DOT continues to make progress towards achieving a zero-emission, battery electric bus fleet by 2030, per Council direction. Recent grant awards will fund phases 2-4 of the battery electric bus charging infrastructure at the Big Blue Bus facility and allow at least another 84 battery electric buses to be placed into operation and charged daily.

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These changes and opportunities prompted staff to initiate a comprehensive operational analysis of Big Blue Bus service.

Discussion
DOT issued a request for proposals on September 2, 2022, seeking the services of a firm to conduct a comprehensive operational analysis of Big Blue Bus’s system. The scope of work included technical analysis, customer outreach and stakeholder engagement, and a five-year service plan as a key deliverable. On January 24, 2023, City Council awarded a contract to Transportation Management & Design, Inc. (TMD) to conduct the comprehensive operational analysis.

The analysis, named Brighter Blue—Moving Communities Forward (Brighter Blue) was conducted over 18 months in 2023 and 2024. Brighter Blue focused on the following:
• Current service conditions given the impacts of COVID-19 • Changes in daily travel behavior emerging from the pandemic • Adapting to changes in the region and operating environment (e.g. regional rail expansion)
• Big Blue Bus’s ongoing transition to a zero-emission fleet With the assistance of subcontractors, such as Arellano Associates and Fehr & Peers, TMD delivered the following:
• Route-by-Route Proposed Changes to be implemented over a five-year period (Attachment A).
• A Brighter Blue Final Report summarizing the public outreach & stakeholder engagement process, Title VI analysis, route changes, and tentative implementation plan (Attachment B).
• A comprehensive bilingual public outreach and stakeholder engagement process, summarized in the Public Outreach Summary Report (Attachment C). • An Existing Conditions Report containing four sections: Big Blue Bus Planning Context, Market Assessment, On-Board Survey Findings, and Service Evaluation (Attachment D).

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Public Outreach & Stakeholder Engagement
As part of Brighter Blue, extensive customer outreach and stakeholder engagement was conducted to solicit feedback on Big Blue Bus improvements. The following outreach and engagement efforts were conducted:
• On-Board Customer Survey with over 1,100 responses
• Focus group meetings and/or presentations with the following diverse group of stakeholders:
o Big Blue Bus motor coach operators, supervisors, and trainers o UCLA students, staff, and faculty
o SMC students, staff, and faculty
o Members of Santa Monica Neighborhood Associations
o Transit and mobility advocacy groups
o GoSaMo Transportation Management Organization (TMO)
o Local parent groups
o Metro’s Westside Central Service Council
o Metro, Culver CityBus, and LADOT staff
o Disabilities Commission
• Project website providing key information and milestone dates:
www.brighterbluebbb.com
• A dedicated e-mail address to receive feedback and respond to general inquiries ([email protected])
• Online survey with over 400 responses
• Two (2) public workshops
o Virtual held on March 6, 2024
o In-Person held on March 7, 2024, at Santa Monica Main Library • Two (2) public hearings
o Virtual held on April 16, 2024
o In-Person held on April 20, 2024, at Virginia Avenue Park • One-hundred twenty-one (121) public comments and 339 online surveys received during the public comment period ending May 24, 2024.

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The public workshops and public hearings were widely advertised on social media, via text and email, pamphlets on buses, and flyers at many public counters in the service area. The public hearings were also advertised in the Santa Monica Daily Press, Santa Monica Mirror, Daily Bruin, and the Santa Monica College Corsair.

Every effort was made to provide information and allow participation by Spanish speakers, such as creating a Spanish version of the website and feedback surveys, translating all informational materials into Spanish, and having a Spanish translator available at the workshops and hearings to provide live interpretation of all content and feedback.

Brighter Blue Bucks
At the public workshop held at the Main Library on March 7, 2024, attendees were given ten (10) “Brighter Blue Bucks” as they arrived. Attendees were asked to allocate them in bins representing service enhancements such as more frequent service or new demand response service. The activity was designed to demonstrate the trade-offs that are sometimes necessary in planning service enhancements and to understand the public’s priorities. Representative of the feedback received throughout the customer outreach and stakeholder engagement process, the Brighter Blue Bucks activity reinforced that customers prioritize greater frequency, shorter travel times, and an expansion of service hours.

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Summary of Proposed Brighter Blue Five-Year Service Plan Through customer surveys, stakeholder focus groups, and written feedback, customers consistently emphasized the importance of the following:
• Improved frequency
• Expanded service hours, and
• Greater connectivity to new rail lines and essential destinations The table below summarizes the Brighter Blue proposed changes by route, to be implemented over the next five years. The proposed changes incorporate updates made to the draft route recommendations presented at the April 2024 Public Hearings, and after reviewing public comments received through the May 24, 2024, comment period.

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Route Corridor or
Route Name
Summary of Proposed Change(s) Tentative
Implementation
Timeline
1 Santa Monica
Blvd/ Main St
Earlier and later service on weekdays and
weekends. Re-route through UCLA
campus.

Aug ‘26
2 Wilshire Blvd Increase peak frequency from 20 to 10
minutes with opening of Metro D Line at
Westwood/VA Hospital Station in 2027.

Earlier and later service on weekdays and
weekends. Re-route through UCLA
campus.

Aug ‘26 (UCLA)
Aug ‘27 (D Line)
3 Lincoln Blvd Increase peak frequency of Route 3 from
13 to 10 minutes with opening of
LAX/Metro Transit Center in late 2024.

Earlier and later service on weekdays and
weekends.

Dec ’24
R3 Lincoln Blvd Discontinue Rapid 3 and reinvest
resources to provide more frequent Route
3 service.

Dec ‘24
5 Olympic Blvd Increase peak frequency from 60 to 30
minutes. Earlier and later service on
weekdays and new weekend service.

Discontinue Century City to Palms segment
and discontinue service west of Santa
Monica College.

Aug ‘25
7 Pico Blvd Increase peak frequency of Route 7 from
14 to 7.5-10 minutes. Earlier and later
service on weekdays and weekends.

Aug ‘25
R7 Pico Blvd Discontinue Rapid 7 and reinvest
resources to provide more frequent Route
7 service.

Aug ‘25
E7 Pico Blvd Discontinue Express 7 and reinvest
resources to provide more frequent Route
7 service.

Aug ‘25
8 Ocean Park Blvd Increase peak frequency from 30 to 20 minutes. Earlier and later service on
weekdays and weekends. Minor re-routing
in Downtown Santa Monica and new
terminus at UCLA Gateway Plaza.

Aug ‘26
9 Pacific Palisades Increase peak frequency from 20 to 15 minutes. Earlier and later service on
weekdays and weekends. Extend northern
terminus to PCH and Sunset, pending new
bus turnaround.

Aug ’25
TBD (extension)
R10 Downtown LA
Freeway Express
No changes proposed. N/A

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Route Corridor or
Route Name
Summary of Proposed Change(s) Tentative
Implementation
Timeline
R12 Westwood Blvd Increase peak frequency from 12 to 10 minutes. Earlier and later service on
weekdays and weekends.

Aug ‘26
14 Bundy Dr/
Centinela Ave
Increase peak frequency from 20 to 15
minutes. Earlier and later service on
weekdays and weekends. Discontinue
service to Inglewood. New southern
terminus in Culver City. Re-route northern
terminus to Metro Rail’s Westwood/VA
Hospital D Line Station, when opened in
2027.

Dec ’24 (Culver City)
Aug ’27 (D Line)
15 Barrington Ave Increase peak frequency from 60 to 30 minutes. Re-route to serve Metro Rail’s
Westwood/VA Hospital D Line Station,
when opened in 2027.

Aug ’25
Aug ’27 (D Line)
16 Wilshire Blvd/
Bundy Dr - Playa
del Rey
Earlier and later service on weekdays and
new weekend service. Extend northern
terminus to serve Metro Rail’s
Westwood/VA Hospital D Line Station,
when opened in 2027.

Aug ‘25
Aug ’27 (D Line)
17 UCLA –VA
Medical Center –
Sawtelle Ave -
Palms
Increase peak frequency from 20 to 15
minutes. Earlier and later service on
weekdays and weekends.

Aug ‘26
18 UCLA - Montana
Ave – 4th St -
Venice - Marina
Del Rey
Increase peak frequency from 30 to 20
minutes. Earlier and later service on
weekdays and weekends. Re-route through
UCLA campus. Extend further south into
Marina peninsula, pending completion of
bus turnaround.

Aug ‘26
TBD (extension)
41 SMC & Montana
Ave & 14th St &
20th St
Increase peak frequency from 20 to 15
minutes. Earlier and later service on
weekdays and new weekend service. Reroute to serve Ocean Park Blvd./Sunset Park neighborhood and discontinue service
to SMC Performance Arts Center.

Aug ‘25
42 SMC & Montana
Ave & 14th St &
20th St
Discontinue Route 42 and reinvest
resources to more frequent Route 41
service.

Aug ‘25
43 San Vicente Blvd
& 26th St
Extend northern terminus to San Vicente
Blvd. and 7th St.

Aug ‘25
44 SMC Connector Extend and reroute to serve Santa Monica College Performance Arts Center.

Aug ‘25
The following are brief summaries of the factors considered for the changes:

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Peak Frequency Improvements and High Frequency Network
Brighter Blue proposes that peak frequency be improved on almost all routes, except for Routes 1, 16, Rapid 10, and 43. Frequency improvements were the most prioritized enhancement requested during the customer outreach and stakeholder engagement process.

As proposed, Routes 1, 2, 3, 7 and Rapid 12 would operate every 10 minutes or better on weekdays, and every 15 minutes or better on weekends, and constitute Big Blue Bus’s High Frequency Network. These routes on Santa Monica Blvd., Wilshire Blvd., Lincoln Blvd., Pico Blvd., and Westwood Blvd., respectively, would increase the percentage of customers on corridors with 10-minute or better service on weekdays from 40 percent to 70 percent. This level of service creates a high-quality transit experience where customers do not have to always refer to schedules to plan their trips.

For most of the day, customers could arrive at a stop on one of these corridors, and a bus would, on average, arrive within 5 minutes on weekdays and every 7.5 minutes on weekends.

Other notable improvements in peak frequencies include:
• Route 5 and 15 – every 30 minutes (currently 60)
• Route 8 and 18 – every 20 minutes (currently 30)
• Route 9, 14, 17, and 41 – every 15 minutes (currently 20)

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Expanding Service Hours & New Weekend Service
Brighter Blue proposes expanding service hours (also known as span of service) on all routes except for Rapid 10. After frequency improvements, customers and stakeholders prioritized expanding service hours, noting that some routes start too late in the morning, end too early in the evening, or do not operate at all on weekends. The existing service hours of some routes have been in effect since the onset of the pandemic when hours were significantly reduced to match rider demand. For many customers, the proposed increase in service hours will allow them to use Big Blue Bus more fully for their mobility needs.

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The following charts note the proposed expansion of service hours (or span) by route and service day:

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While most routes already operate on the weekend, some do not. Brighter Blue proposes new weekend service on Routes 5, 16, and 41 at the following frequencies:
• Route 5 – every 30 minutes
• Route 16 – every 30 minutes
• Route 41 – every 20 minutes
Route 5
Brighter Blue proposes increasing frequency from every 60 minutes to 30 minutes and introducing new weekend service. Additionally, the plan proposes eliminating the segment between Century City and Palms and eliminating the segment west of the 17th St/SMC Station. The result is a route that operates primarily on Olympic Blvd. between Santa Monica College and Century City. Route 5 has been the lowest performing route even before the pandemic as it runs parallel to the Metro E Line for much of its current alignment. By eliminating those segments, Route 5 could operate every 30 minutes using the same resources. The proposed changes seek to maintain service on the core of the Olympic Blvd. corridor, with potential ridership growth stemming from a new anchor at Santa Monica College and the opening of the Metro Rail D Line in Century City in 2026.

Rapid 10
Brighter Blue is not proposing any changes for Rapid 10. When the Westwood/VA Hospital Station opens in 2027, staff will determine the viability of Rapid 10 considering both Metro Rail’s D Line and E Lines would provide high quality transit alternatives for commuting from the Westside to Downtown LA.

Route 14
Brighter Blue proposes changing the southern terminus of Route 14 from its current Inglewood location to the Fox Hills neighborhood in Culver City. In December 2022, Route 14 was extended from Playa Vista to the Westchester/Veterans Station in Inglewood following the opening of the Metro Rail K Line. Unfortunately, because of delays in the opening of the LAX/Metro Transit Center Station (now expected late 2024),

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ridership between the extended Playa Vista and Inglewood segment of Route 14 has not met expectations. Re-routing the southern terminus to Downtown Inglewood or LAX were alternatives considered. However, Culver City was determined to be the best terminus for Route 14 given its proximity to the current route, and its access to Metro and Culver CityBus services. Customers and stakeholders were also very supportive of Big Blue Bus providing service directly to the Westfield Culver City shopping center.

DOT is working with partners Culver CityBus and Metro to access the Transit Center at Westfield Culver City, facilitating transfers to Culver CityBus Lines 3, 4 and 6, and Metro Lines 108 and 110.

Route 41 & 42
Brighter Blue proposes re-routing Route 41 to serve Ocean Park Blvd. and the Sunset Park neighborhood, new Route 41 weekend service, and discontinuing service to the SMC Performing Arts Center (1310 11th Street) as Route 44 would provide this service.

Additionally, the plan proposes discontinuing Route 42 and reinvesting those resources into higher frequency on Route 41. During customer outreach and stakeholder engagement, many expressed interest in better north-south connectivity in the middle of the City. The new routing is reminiscent of the former “Crosstown” service in Santa Monica, but with a deviation to serve the 17th St/SMC Metro E Line Station, which did not exist back then.

Santa Monica College (Routes 41, 43, 44)
Brighter Blue proposes reinstating Route 44, which connects the Santa Monica College Main and Bundy campuses, and extending the route to serve the SMC Performing Arts Center. Route 44 has been suspended since the onset of the pandemic. In the past, a significant segment of ridership on Route 44 consisted of students parking for free at the Bundy Campus and traveling to the Main Campus. The reinstatement of Route 44 would reestablish crucial connectivity between its campuses. The proposed extension of Route 44 to the SMC Performing Arts Center would further solidify its role as an essential campus connector. Route 41 would no longer serve the SMC Performing Arts Center.

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Route 43 and Route 16 serve as connectors between the Main Campus and the SMC Center for Media & Design (1660 Stewart Street). Brighter Blue proposes maintaining Route 43 as currently routed and adding service mid-day.

LAX/Metro Transit Center, C Line & K Line Extensions
Brighter Blue proposes that Route 3 terminate at the LAX/Metro Transit Center when it opens in late 2024 instead of its current terminus at the Aviation/LAX Station on the Metro Rail C Line (formerly known as the Metro Rail Green Line). This would reduce the route’s distance and running time and allow time savings to be reinvested in frequency improvements on Route 3. The brand new LAX/Metro Transit Center Station will be a major transit hub for Big Blue Bus and other transit agencies in the region to connect to both Metro Rail’s C and K Lines. Additionally, the Automated People Mover (APM) is projected to open in 2025 to shuttle passengers and employees between the LAX/Metro Transit Center and the airport terminals.

UCLA (Routes 1, 2, 8, R12, 17, and 18)
Brighter Blue proposes two major changes in and around UCLA. First, all UCLA-serving routes (1, 2, 8, R12, 17, and 18) are proposed to operate through campus. The most significant benefit of this re-routing is having more stops on campus. Additionally, all Big Blue Bus routes would now serve the UCLA Medical Plaza in both directions.

The second proposed change is re-assignment of termini at UCLA. With the proposed routing through campus as described above, Parking Structure 2 would replace Hilgard Terminal as the primary terminal on the eastern side of campus. For many years, Parking Structure 2 has served as an alternative to Hilgard Terminal due to its restricted operating hours (i.e., closed nights, weekends, and holidays). The table below shows the proposed terminus assignments by route:

Terminus Route(s)
Charles E Young Drive E / Parking Structure 2 1, 2, 18
UCLA Gateway Plaza 8, R12
UCLA MacGowan Hall 17

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The re-assignments are intended to group routes headed in similar directions to start and end at the same location on campus. For example, customers traveling to the Westwood/Rancho Park Metro E Line Station (and future UCLA Research Park on Pico Blvd & Westwood Blvd) could take either Route 8 or Rapid 12 from UCLA Gateway Plaza since both operate on Westwood Blvd. Similarly, customers traveling towards Santa Monica could take either Route 1 (Santa Monica Blvd), Route 2 (Wilshire Blvd), or Route 18 (Montana Ave) from Parking Structure 2. Route 17, which has its own unique route and ridership base, will continue to terminate at MacGowan Hall at UCLA.

Some members of the UCLA/Westwood community raised concerns regarding the proposed changes, primarily the removal of service at the Hilgard Terminal, and on Gayley Ave. between Strathmore Dr. and Landfair Ave. However, the analysis concluded that the proposed changes would best serve the overall community by offering more direct and frequent service and simplifying Big Blue Bus routing for customers, all within the resources available to serve the area.

Metro D Line Extension to Westwood/VA Hospital Station (Routes 2, 14, 15, 16, 17, 18) The Metro Rail D Line will be a high-frequency heavy rail line (subway) running under Wilshire Blvd. (apart from a slight deviation in Century City), serving about a dozen stations. Once opened, the highly anticipated extension of the D Line will take just under half an hour to travel from Westwood to Downtown LA. Brighter Blue proposes increasing peak frequency on Route 2 from 20 minutes to 10 minutes, and re-routing Routes 14, 15, and 16 to connect to the Metro Rail D Line at the Westwood/VA Hospital Station when it opens in 2027. This re-routing ensures connections from this significant addition to the regional rail network and the greater Westside. The following routes will serve the western terminus of the D Line, with the deviations being made (if any) to make this possible:

Route Change or Impact to Routes serving Westwood/VA Hospital Station 2 No change; will serve the station at the current Wilshire/Bonsall bus stops 14 Northern end will be re-routed to serve and terminate at (or near) the Westwood/VA Hospital Station
15 Will deviate from Barrington Ave. between Santa Monica Blvd. and Wilshire Blvd., instead routing through Sawtelle Blvd. and the VA campus to serve the Westwood/VA Hospital Station

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Route Change or Impact to Routes serving Westwood/VA Hospital Station 16 Northern end will be extended from current terminus near Wilshire Blvd. & Bundy Dr. to serve and terminate at (or near) the Westwood/VA Hospital Station 17 No change; will serve the future Westwood/VA Hospital Station as currently routed 18 No change; will serve the station at the current Wilshire/Bonsall bus stop(s) Consolidating Rapid, Express and Local Routes (3, R3, 7, R7, E7) Brighter Blue proposes discontinuing Rapid 3, Rapid 7, and Express 7, and reinvesting those resources to provide more frequent service on Routes 3 and 7. An analysis of the current operation of these Rapid routes found that, when considering wait time at the bus stop and walk time to/from the wider spaced Rapid bus stops, there is no significant difference in total travel time (wait time + walk time + time on bus) between the local route and Rapid route. Reinvesting those resources to create more frequent local service would shorten total travel time and improve the customer experience. Metro came to the same conclusion in their recent NextGen Study and are implementing their own “Frequent Local” lines.

Figure 1 illustrates the current total travel time difference between local and Rapid service on a particular trip, and how a more frequent local service would compare:

Figure 1 Comparison of Total Travel Times for Local, Rapid, and "Frequent Local" Service Route Extensions Pending Infrastructure Projects (Routes 9 and 18) Brighter Blue proposes extending Route 9 to Pacific Coast Highway (PCH) and Sunset Blvd., and Route 18 to the southern end of the Marina Del Rey Peninsula, pending the completion of two separate infrastructure projects. Both projects are being led and will be owned by entities outside of the City.

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A proposed project at the Gladstones Restaurant site at PCH and Sunset Blvd. would redevelop the site with a new Wolfgang Puck restaurant and includes a reconfiguration of the site’s surface parking lot to allow buses to stop for passengers, layover, and turn around. This project would allow Route 9 to be extended from its current northern terminus at Sunset Blvd. and Marquez Ave. to PCH and Sunset Blvd., providing direct beach access and a new connection with Metro Line 134, which travels on PCH from Santa Monica to Malibu. DOT staff is working with stakeholders to ensure that the desired bus infrastructure is in place when this project is completed.

Another new project to reconfigure the existing Parking Lot 13 in Marina Del Rey (4601 Via Marina) would give buses the ability to turn around there, making it possible to extend Route 18 further south in the peninsula. While Metro currently serves the entirety of the Marina Peninsula with their Line 108, they noted in their NextGen Study plans to discontinue service there, pending the assurance of an alternative service (such as Big Blue Bus’s Route 18) to serve the southern end of the peninsula.

Demand Response Service
Brighter Blue is not proposing any new demand response service as there was very little interest from customers and stakeholders for this type of service. Demand response service is a type of public transit service that is not on a fixed route or schedule. Customers request a ride by calling or using an app and a vehicle is dispatched to them (or near them), and they are transported to their desired location (or near it), possibly sharing the vehicles with other passengers taking trips in similar direction along the way. Examples include the City’s own Mobility on Demand Every Day (MODE) program, which provides demand response service to older adults and those 18 and older with a disability, and Metro’s Micro service that operates throughout the County. Instead of launching new demand response service in Santa Monica, customers and stakeholders prefer to invest limited resources towards improving frequencies, travel times, and expanding hours of operation on Big Blue Bus’s fixedroute service.

Title VI

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The Federal Transit Administration requires transit agencies perform a Title VI Service Equity Analysis on proposed “major service changes” (defined by each agency) to ensure they do not place a disproportionate burden on low-income populations or a disparate impact on minority populations. Under the Big Blue Bus Title VI Program, a major service change includes changes to existing routes that result in an increase or decrease in route revenue miles or route miles that are equal to or greater than 25 percent of the existing service. The Brighter Blue proposed changes constitute a major service change and therefore subject to a Title VI Service Equity Analysis.

The Big Blue Bus Title VI Program defines a disproportionate burden or disparate impact as occurring when the impact to disadvantaged populations is 15 percent higher than the impact to non-disadvantaged populations. As of the 2022 Big Blue Bus Title VI Program, Route 7, Rapid 7, Express 7, and Rapid 10 are the only designated disadvantaged routes.

The Service Equity Analysis found that the proposed plan:
• Decreases weekday revenue miles on disadvantaged routes by 22.1 percent; • Increases weekday revenue miles on non-disadvantaged routes by 7.8 percent; and
• Results in a 29.9 percent difference, greater than the 15 percent threshold.

While the Title VI analysis indicates a disproportionate burden and disparate impact on disadvantaged communities, the Brighter Blue proposals for the designated disadvantaged routes provide both necessary context and mitigation measures:
• With the proposed elimination of Rapid 7 and Express 7, service on Pico Blvd., which currently includes both Route 7 and Rapid 7, would decrease slightly overall; however, the proposed changes to Route 7 would result in service every

7.5 minutes at peak times, the highest frequency of any route. Additionally, the proposed Route 7 would greatly enhance the frequency of service for those people boarding at Route 7 stops where Rapid 7 does not currently stop.

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• The proposed plan would increase frequencies on almost all Big Blue Bus routes, building a network of 10 minutes or better on major corridors and ensuring no route operates less frequently than every 30 minutes during the day, facilitating transfers with Route 7.
• Service on Rapid 10 is not proposed to be restored to pre-pandemic levels due to shifts in commuting patterns, and high-quality rail alternatives already exist with the current Metro Rail E Line and opening of the D Line in 2027.

Tentative Implementation Plan
Implementing the Brighter Blue Service will happen over a five-year period. Changes require continued hiring and training of motor coach operators, developing timetables, installing new bus stops, and communicating to the public. Some are dependent on the timely opening of new Metro Rail stations. All changes are tentatively scheduled to be implemented by 2027 when the Metro Rail D Line is extended to the Westwood/VA Hospital Station. Below is the tentative implementation plan.:

Timeline Proposed Change(s) Routes
December 2024 Changes impacted by the opening of the
LAX/Transit Center
3, R3, 14
August 2025 Changes to SMC serving routes 5, 7, R7, E7, 9, 16, 41, 42, 43, 44
August 2026 Changes to UCLA serving routes 1, 2, 8, R12, 17, 18 August 2027 Changes impacted by the opening of the
Westwood/VA Hospital Station
2, 14, 15, 16
2028 Remaining frequency and expanded service
hour changes (if any)
TBD
Marketing & Community Engagement Activities During Implementation DOT will develop and implement a robust, multilingual marketing and community engagement plan to support the full implementation of Brighter Blue. The plan will include targeted activities intended to raise awareness of service and rider experience enhancements, increase ridership, and encourage a broader shift in transportation modes.

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To reach and attract a diverse audience, staff will employ paid media and inbound marketing tactics, such as social media, video, and display advertising, email marketing, sponsored content, and public relations. Staff will also seek to engage current, lapsed, and prospective riders by deepening and expanding partnerships with local schools and businesses, transit advocates, community groups, and other key stakeholders in Big Blue Bus’s service area, hosting community events (e.g. educational workshops, open houses, pop-ups, ride alongs, etc.), and conducting regular customer satisfaction surveys to measure service impact and sentiment.

Corridors Targeted for Travel Time and Reliability Improvements Congestion impacts the travel time, reliability, and on-time performance of many Big Blue Bus routes. Brighter Blue identified the corridors in Santa Monica and Los Angeles where buses are most negatively impacted by congestion. DOT will work with stakeholders in the region to advance street design and operational measures that will foster travel time and reliability improvements on these corridors. Below is a prioritized list of corridors to target, along with which routes they are serviced by:

Corridor Segment City Route(s)
4th Street Wilshire Blvd. to Colorado Ave. Santa Monica 1,2,3,7,9,18 Bundy Dr Wilshire Blvd. to Ocean Park Blvd. Los Angeles 14,15 Lincoln Bl Rose Ave. to Mindanao Way. Los Angeles 3
Ocean Park Bl 25th St. to Centinela Ave. Santa Monica 8,44 Ocean Park Bl Centinela Ave. to Bundy Dr. Los Angeles 8,44 Pico Bl 16th St. to Centinela Ave. Santa Monica 7
Pico Bl Centinela Ave. to Sepulveda Blvd. Los Angeles 7,17 Pico Bl Ave. of the Stars to Crenshaw Blvd. Los Angeles 7 Santa Monica Bl Centinela Ave. to Westwood Blvd. Los Angeles 1 Wilshire Bl Bundy Dr. to Westwood Blvd. Los Angeles 2,17,18 The specific street design and operational measures to improve travel time and reliability for each of these corridors could vary. Measures include peak hour or all-day bus-only lanes, queue jumps, transit signal priority (TSP), bus stop placement, or some combination of these measures.

Two Caltrans-led projects scheduled to be completed in the coming years will implement peak hour bus-only lanes on Lincoln Blvd. (Route 3) and Santa Monica Blvd.

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(Route 1) within the City of Los Angeles. The project on Lincoln Blvd. would connect with and extend the peak hour bus-only lanes that currently exist on the same corridor in Santa Monica. Caltrans is the lead agency as both corridors are state highways within the City of LA (State Route 1 and State Route 2, respectively). DOT is actively working with Caltrans to have these bus lanes operational at the earliest possible time.

A promising development in efforts to improve travel time and reliability was the passage of Measure HLA by City of Los Angeles voters in March 2024. The measure mandates that the City of Los Angeles implement its 2035 Mobility Plan (as opposed to simply treating it as a guide), which identified corridors that would belong to a Transit Enhanced Network. The Network includes Big Blue Bus corridors (many listed above) that would be enhanced to include peak hour or 24-hour dedicated bus lanes.

Another promising development is the recent passage of Assembly Bill 917, which is helping cities keep cars out of bus lanes and bus stops, which will limit unauthorized hinderances to buses and allow for their movement and service relatively unimpeded.

AB 917 allows cameras on buses to capture cars illegally parked in bus lanes and bus stops for the purposes of issuing citations. The enhanced ability to enforce the proper usage of bus lanes will improve travel times and reliability on existing bus lanes and those installed in the future. Metro, in partnership with the City of LA, is close to implementing their program on select corridors, including Wilshire Blvd. where Big Blue Bus Route 2 operates. DOT will be bringing a recommendation for an automated bus lane enforcement program to City Council for approval in FY2024-25.

DOT Initiatives to Support the Brighter Blue Service Plan Safety and Security
While the Big Blue Bus system remains safe and secure overall, customers indicated throughout the customer outreach and stakeholder engagement process that they still see room for improvement. DOT is taking such concerns seriously and launched a Transit Safety Officer Program in March 2024 to enhance safety for customers and employees. This new program deploys unarmed security guards across the system where their services are most needed, as part of a multilayered approach to enhance

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comfort and safety for Big Blue Bus riders and employees. DOT is also advancing other measures that would enhance safety and security both off and on-board the bus (e.g., improved lighting at bus stops).
100 percent Zero Emission Fleet and Charging Infrastructure To implement the proposed Brighter Blue service plan and to meet City Council’s mandate to transition to a 100 percent zero emission fleet by 2030, DOT continues to make progress towards the purchase of battery electric buses and building the charging infrastructure required to operate them effectively. In 2023, the California State Transportation Agency (CalSTA) announced that DOT would receive a $22.9 million grant to develop infrastructure to support on-site charging of at least 84 more buses.

The funding will help DOT complete Phases 2 through 4 of its Fleet Electrification Master Plan. The award will support electric utility and charging equipment upgrades at Big Blue Bus, including construction of a large canopy with overhead reel charging dispensers. The grant will create green jobs and provide over 1,100 hours of advanced, high-voltage safety training for its staff in partnership with the California Transit Training Consortium.

DOT currently has 19 battery electric buses in operation with an additional 15 battery electric buses to be delivered starting in March 2025. Later this year, DOT will seek Council approval for the purchase of an additional 30-35 battery electric buses. The new buses will have a longer range than those currently in service. This is significant as the longer range will be needed to operate the expanded service hours proposed in the Brighter Blue service plan as cost effectively as possible.

Recruiting and Retaining Motor Coach Operators
Recruiting and retaining motor coach operators (MCOs) has been one of, if not the, biggest challenge to returning service to pre-pandemic levels. The challenge is not unique to Big Blue Bus, but one that transit agencies nationwide have been grappling with since the onset of the pandemic. DOT has prioritized filling motor coach operator vacancies and has implemented strategies to recruit and retain these essential workers.

Job openings are widely advertised through online and social media channels, at

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events, on posters and advertisements, and on the buses themselves. The hiring process has been streamlined and most operators now achieve full time status in about a year, an improvement from the several years it took pre-pandemic. These efforts have yielded positive results, with about 245 full time and 40 part-time motor coach operators currently employed. However, to reach the 317 full-time and part-time motor coach operators budgeted and needed to restore pre-pandemic service levels, DOT intends to continue its enhanced motor coach operator recruitment and retention efforts in the coming years.

Past Council Actions
Meeting Date Description
01/24/2023 (Attachment E) Award Contract for Big Blue Bus Comprehensive Operational Analysis to Transportation Management &
Design, Inc.
12/10/2019 (Attachment F) Strategies to Increase Big Blue Bus Ridership by Improving Travel Times
10/09/2018 (Attachment G) Modifications to BBB Service, Design, Performance, and Evaluation Guidelines
04/28/2015 (Attachment H) Big Blue Bus/Expo Service Integration Plan Public Hearing and Adoption of Service Plan
Implementation of City Council Priorities
Implementing the proposed Brighter Blue five-year service plan enhances public transit in Santa Monica and the Westside and supports the following City Council priorities:

Sustainable & Connected Community: Ensure that City policies and programs enhance our resources, prevent and remedy harm to the natural environment and human health, and benefit the social and economic wellbeing of the community for the sake of current and future generations.

Justice, Equity and Diversity: The city is committed to advancing racial equity, justice and social diversity to improve the wellbeing of people who live, work, learn, play and do business in Santa Monica and to create a community where

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differences in life outcomes cannot be predicted by race, class, gender, disability or other identities.

Environmental Review
The adoption and implementation of the Brighter Blue service plan is exempt from the California Environmental Quality Act (CEQA) pursuant to Section 21080.25(b)(5) of CEQA, which exempts “a pubic project for the institution or increase of bus rapid transit, bus, or light rail service… on existing public rights-of way or existing highway rights-of ways whether or not the right of ways is in use for public mass transit. The project shall be located on a site that is wholly within the boundaries of an urbanized area or urban cluses as designated by the United States Census Bureau.” Implementation of the service plan would increase fixed-route bus service levels on existing rights-of-way within the urbanized City of Santa Monica. Therefore, the service plan is exempt pursuant to Section 21030.25.

Financial Impacts and Budget Actions
There is no immediate financial impact or budget action necessary as a result of the recommended action. Increases are expected over the FY2025-27 Biennial Budget period as increased service hours will result in increases to repair parts and materials, outside bus repair cost, and staff labor. Staff will return to Council if specific budget actions are required in the future.

Prepared By: Barbara Andres, Customer Experience and Innovation Administrator
Approved Forwarded to Council

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Attachments:

A. Attachment A - Route by Route Recommendations
B. Attachment B - Brighter Blue Final Report
C. Attachment C - Outreach Summary
D. Attachment D - Existing Conditions Report
E. Attachment E - January 24, 2023 Staff Report Award of COA Contract to TMD F. Attachment F - December 10, 2019 Staff Report Strategies to Increase Ridership G. Attachment G - October 9, 2018 Staff Report BBB Service Design Guidelines H. Attachment H - April 28, 2015 Staff Report Adoption of Evolution of Blue I. Written Comments
J. PowerPoint Presentation

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Big Blue Bus Brighter Blue COA
Route Recommendations | 2024
As part of the Brighter Blue Comprehensive Operations Analysis, Big Blue Bus is proposing a series of service changes to be implemented over the next five years. These changes were developed based on feedback from community outreach, rider surveys, and analysis of existing Big Blue Bus services. The following pages provide an in-depth look at the proposed schedule and alignment changes for each route.

Main St & Santa Monica Blvd
Route 1

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening Weekday 4,174 10 10 20 5:15 AM - 10:45 PM 10 10 20 5:15 AM - 11:30 PM Saturday 2,766 15 15 20 6:30 AM - 10:45 PM 15 15 20 5:30 AM - 11:30 PM Sunday 2,436 15 15 20 6:30 AM - 10:45 PM 15 15 20 5:30 AM - 11:30 PM

PROPOSED CHANGES
Route 1 is proposed to terminate at Parking Structure 2 instead of the Hilgard Terminal at UCLA, serving campus destinations along Charles E. Young Dr. East. Route 1 is proposed to operate every 10 minutes on weekdays and every 15 minutes on weekends between UCLA and Venice.

Schedule Recommendations
The schedule recommendations present the change
in frequencies and service hour span for weekday,
Saturday, and Sunday. Current frequencies and
service hour spans are presented for comparison.

Route Info
Key information on proposed changes to the
route is presented in this section. This includes
alignment changes, headway/frequency changes,
and span changes.

Route Map
Each route’s proposed alignment is shown in blue.

The existing network is shown in red. If the existing
route is not visible, the proposed route will operate
on the same alignment. The lighter gray routes are
the rest of the proposed network.

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Packet Pg. 456 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Routes
Route 1 Main St & Santa Monica Blvd
Route 2 Wilshire Blvd
Route 3 Lincoln Blvd
Rapid 3 Lincoln Blvd Rapid
Route 5 Olympic Blvd - Century City
Route 7 Pico Blvd
Rapid 7 Pico Blvd Rapid
Express 7 Pico Blvd Express
Route 8 Ocean Park Blvd & UCLA/Westwood
Route 9 Pacific Palisades
Rapid 10 Downtown LA Freeway Express
Rapid 12 Overland Ave & UCLA/Westwood
Route 14 Centinela Ave & Bundy Dr
Route 15 Barrington Ave
Route 16 Playa Del Rey - Wilshire Blvd/Bundy Dr
Route 17 Palms - VA Medical Center - UCLA
Route 18 Marina Del Rey - Abbot Kinney - UCLA
Route 41 SMC - 17th St Station - Montana Ave (Clockwise) Route 42 SMC - 17th St Station - Montana Ave (Counterclockwise) Route 43 San Vicente Blvd - 26th St - SMC
Route 44 Ocean Park - SMC - 17th St Station

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Packet Pg. 457 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Main St & Santa Monica Blvd
Route 1

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 4,174 10 10 20 5:15 AM - 10:45 PM 10 10 20 5:15 AM - 11:30 PM Saturday 2,766 15 15 20 6:30 AM - 10:45 PM 15 15 20 5:30 AM - 11:30 PM Sunday 2,436 15 15 20 6:30 AM - 10:45 PM 15 15 20 5:30 AM - 11:30 PM

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Packet Pg. 458 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Wilshire Blvd
Route 2

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 1,162 20 20 30 6:45 AM - 8:45 PM 10 10 30 5:00 AM - 10:30 PM Saturday 784 20 20 40 8:30 AM - 8:45 PM 20 20 30 6:00 AM - 10:30 PM Sunday 639 20 20 40 8:30 AM - 8:45 PM 20 20 30 6:00 AM - 10:30 PM

PROPOSED CHANGES
Route 2 is proposed to be rerouted in the Westwood/UCLA area through Gayley Ave. and Weyburn Ave., eliminating the Ashton Ave. deviation. Instead of Hilgard Terminal, the eastern end of the route would terminate at UCLA Parking Structure 2, serving campus destinations along Charles E. Young Dr. East. With the opening of the D Line to Westwood (anticipated 2027), Route 2 is proposed to operate every 10 minutes on weekdays and every 20 minutes on weekends between UCLA Parking Structure 2 and Downtown Santa Monica.

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Packet Pg. 459 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Lincoln Blvd
Route 3

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 3,704 13 13 20 4:45 AM - 11:00 PM 10 10 20 4:45 AM - 11:30 PM Saturday 2,797 15 15 20 5:30 AM - 11:00 PM 15 15 20 5:30 AM - 11:30 PM Sunday 2,342 15 15 20 5:30 AM - 11:00 PM 15 15 20 5:30 AM - 11:30 PM

PROPOSED CHANGES
Route 3 is proposed to terminate at the new LAX/Metro Transit Center, expected to open in late 2024. Once open, the new transit center will provide transfer opportunities to the Metro K and Metro C (Green) light rail lines, the LAX People Mover, as well as multiple bus routes.

Shortening the route from the current terminus at Aviation/LAX Station will save running time that can be reinvested into additional service, increasing weekday service from every 13 to every 10 minutes. Route 3 is proposed to operate every 10 minutes on weekdays and every 15 minutes on weekends between the LAX/Metro Transit Center and Downtown Santa Monica.

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Packet Pg. 460 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Lincoln Blvd Rapid
Rapid 3

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 220 60 - - 7:00 AM - 5:15 PM - - - -
Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Rapid 3, which currently operates every 60 minutes on weekdays, is proposed to be discontinued. The hours will be reinvested into Route 3, allowing weekday frequency to increase from every 13 minutes to every 10 minutes on the Lincoln Blvd. corridor.

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Packet Pg. 461 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Olympic Blvd - Century City
Route 5

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 180 60 60 - 7:15 AM - 6:30 PM 30 30 30 5:30 AM - 9:30 PM Saturday - - - - - 30 30 30 6:00 AM - 9:00 PM
Sunday - - - - - 30 30 30 6:00 AM - 9:00 PM

PROPOSED CHANGES
Route 5 is proposed to be shortened to operate between the Metro 17th St SMC E Line Station/SMC Main Campus and Westfield Century City (site of future Century City/ Constellation D Line Station, expected to open in 2026). The shorter route will result in running time savings that can be used to improve frequency from every 60 minutes to every 30 minutes and add new 30-minute weekend service.

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Packet Pg. 462 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Pico Blvd
Route 7

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 4,248 14 14 15 5:00 AM - 11:00 PM 7.5 10 15 4:00 AM - 11:30 PM Saturday 3,130 15 15 20 6:00 AM - 11:00 PM 15 15 20 5:00 AM - 11:30 PM Sunday 2,778 15 15 20 6:00 AM - 11:00 PM 15 15 20 5:00 AM - 11:30 PM

PROPOSED CHANGES
Route 7 will continue to operate between the Wilshire/Western Station and Downtown Santa Monica. The existing deviation to Beverlywood on 4 daily trips is proposed to be eliminated.

Route 7 is proposed to operate every 7.5 minutes during weekday peak periods, every 10 minutes during weekday off-peak periods, and every 15 minutes on weekends all day.

11.A.a
Packet Pg. 463 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Pico Blvd Rapid
Rapid 7

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 1,921 15 20 - 6:00 AM - 6:45 PM - - - -
Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Rapid 7, which currently operates every 20 minutes on weekdays, is proposed to be discontinued. The hours will be reinvested into Route 7, allowing weekday frequency to increase on the Pico Blvd. corridor from every 14 minutes to every 7.5 minutes during peak periods and every 10 minutes during off-peak periods.

11.A.a
Packet Pg. 464 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Pico Blvd Express
Express 7

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday - - - - - - - - -
Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Express 7, which has been out of service since 2020, is proposed to be permanently discontinued.

11.A.a
Packet Pg. 465 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Ocean Park Blvd & UCLA/Westwood
Route 8

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 1,314 24 30 30 6:30 AM - 10:00 PM 20 20 30 5:30 AM - 10:30 PM Saturday 843 27 27 30 6:30 AM - 9:45 PM 20 20 30 6:30 AM - 10:30 PM Sunday 704 27 27 30 6:30 AM - 9:45 PM 20 20 30 6:30 AM - 10:30 PM

PROPOSED CHANGES
Route 8 is proposed to terminate at UCLA Gateway Plaza instead of the Hilgard Terminal at UCLA. Operating the same alignment as Rapid 12 on Westwood Blvd. allows for consolidated service along the corridor, with trips operating between UCLA and the Metro Westwood/Rancho Park E Line Station every 5 to 7 minutes throughout the day. The route is additionally proposed to take Main St. and 2nd St. as opposed to the current routing down Ocean Ave. for faster service into Downtown Santa Monica. Route 8 is proposed to operate every 20 minutes on weekdays and weekends between UCLA and Downtown Santa Monica.

11.A.a
Packet Pg. 466 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Pacific Palisades
Route 9

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 969 30 30 60 6:30 AM - 9:15 PM 15 30 60 6:30 AM - 9:15 PM Saturday 332 40 40 - 7:30 AM - 7:15 PM 30 30 40 6:30 AM - 8:30 PM Sunday 272 40 40 - 7:30 AM - 7:15 PM 30 30 40 6:30 AM - 8:30 PM

PROPOSED CHANGES
Route 9 is proposed to be extended to terminate at Pacific Coast Highway, pending a completion of a transit center at PCH and Sunset Blvd., providing more direct connections to the beach, shopping destinations (Vons), and connections to LA Metro Line 134. Route 9 is proposed to operate every 15 minutes in peak directions on weekdays, every 30 minutes during non-peak times on weekdays, and every 30 minutes on weekends between Pacific Palisades and Downtown Santa Monica.

11.A.a
Packet Pg. 467 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Downtown LA Freeway Express
Rapid 10

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 95 60 - - 6:00 AM - 8:00 AM;
3:00 PM - 6:00 PM 60 - - 6:00 AM - 8:00 AM; 3:00 PM - 6:00 PM Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
There are no proposed changes to Rapid 10. The viability of this route will be reassessed after the opening of the Metro D Line extension to the Metro Westwood/VA Hospital Station, anticipated in 2027.

11.A.a
Packet Pg. 468 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Overland Ave & UCLA/Westwood
Rapid 12

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 2,499 12 12 20 5:30 AM - 10:15 PM 10 10 20 5:30 AM - 11:30 PM Saturday 920 21 21 30 6:30 AM - 10:15 PM 15 15 20 6:00 AM - 11:30 PM Sunday 737 21 21 30 6:30 AM - 10:15 PM 15 15 20 6:00 AM - 11:30 PM

PROPOSED CHANGES
Rapid 12 has no proposed alignment changes. Rapid 12 is proposed to operate every 10 minutes on weekdays and every 15 minutes on weekends between UCLA and Overland Ave. & Venice Blvd.

11.A.a
Packet Pg. 469 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Centinela Ave & Bundy Dr
Route 14

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 1,693 20 20 30 5:15 AM - 8:30 PM 15 15 30 5:15 AM - 10:30 PM Saturday 847 30 30 - 6:00 AM - 8:00 PM 30 30 30 6:00 AM - 10:30 PM Sunday 637 30 30 - 6:00 AM - 8:00 PM 30 30 30 6:00 AM - 10:30 PM

PROPOSED CHANGES
The southern end of Route 14 is proposed to terminate at the Culver City Transit Center, connecting with Culver CityBus and LA Metro routes as well as providing access to new destinations (Westfield Culver City Mall). The route will no longer provide direct access to the Metro K Line. The northern end of Route 14 is proposed to be extended along Wilshire Blvd. to terminate at the future Metro D Line Westwood/VA Hospital Station when it opens (anticipated 2027). Service will be discontinued on a half-mile stretch on Bundy Dr. between Wilshire Blvd. and San Vicente Blvd., but current customers will be within walking distance of 10-minute service on Wilshire Blvd. (Route 2) and 30-minute service on San Vicente Blvd. (Route 18). Route 14 is proposed to operate every 15 minutes on weekdays and every 30 minutes on weekends.

11.A.a
Packet Pg. 470 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Barrington Ave
Route 15

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 151 50 50 - 6:45 AM - 6:15 PM 30 30 60 6:00 AM - 8:30 PM Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Route 15 is proposed to deviate to serve the future Metro D Line Westwood/VA Hospital Station when it opens (anticipated 2027). As proposed, the route will no longer serve a halfmile stretch along Barrington Ave., but these customers will be within walking distance of 10-minute service on Wilshire Blvd. (Route 2) and Santa Monica Blvd. (Route 1). Route 15 is proposed to operate every 30 minutes on weekdays.

11.A.a
Packet Pg. 471 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Playa Del Rey - Wilshire Blvd/Bundy Dr
Route 16

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 391 27 27 - 6:15 AM - 6:30 PM 30 30 60 5:30 AM - 10:30 PM Saturday - - - - - 30 30 60 6:00 AM - 8:00 PM
Sunday - - - - - 30 30 60 6:00 AM - 8:00 PM

PROPOSED CHANGES
Route 16 is proposed to be extended via Wilshire Blvd. to terminate at the future Metro D Line Westwood/VA Hospital Station when it opens (anticipated 2027). Route 16 is proposed to operate every 30 minutes on weekdays as well as add new 30-minute weekend service between the D Line Westwood/VA Hospital Station and Playa del Rey.

11.A.a
Packet Pg. 472 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Palms - VA Medical Center - UCLA
Route 17

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 1,660 20 20 30 5:45 AM - 9:15 PM 15 15 30 5:45 AM - 10:30 PM Saturday 677 30 30 - 7:45 AM - 7:45 PM 30 30 30 6:00 AM - 10:30 PM Sunday 540 30 30 - 7:45 AM - 7:45 PM 30 30 30 6:00 AM - 10:30 PM

PROPOSED CHANGES
There are no proposed routing changes to Route 17. Route 17 is proposed to operate every 15 minutes on weekdays and every 30 minutes on weekends between UCLA and Culver City.

11.A.a
Packet Pg. 473 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Marina Del Rey - Abbot Kinney - UCLA
Route 18

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 825 30 30 - 6:45 AM - 7:45 PM 20 20 60 5:30 AM - 10:30 PM Saturday 572 30 30 - 8:15 AM - 6:30 PM 30 30 60 6:00 AM - 9:30 PM Sunday 514 30 30 - 8:15 AM - 6:30 PM 30 30 60 6:00 AM - 9:30 PM

PROPOSED CHANGES
Route 18 is proposed to terminate at UCLA Parking Structure 2 at the northern end of the route, serving campus destinations along Charles E. Young Dr. East. At the southern end, Route 18 is proposed to extend to Via Marina & Old Harbor Lane, pending completion of a bus turnaround at the Marina Lot 13, providing more coverage in Marina del Rey. Route 18 is proposed to operate every 20 minutes on weekdays and every 30 minutes on weekends.

11.A.a
Packet Pg. 474 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) SMC - 17th St Station - Montana Ave (Clockwise)
Route 41

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 308 20 20 - 6:15 AM - 6:45 PM 15 15 20 5:20 AM - 9:40 PM Saturday - - - - - 20 20 20 6:00 AM - 9:40 PM
Sunday - - - - - 20 20 20 6:00 AM - 9:40 PM

PROPOSED CHANGES
Route 41 is proposed to be extended to Ocean Park Blvd. and will no longer service the Santa Monica College Performing Arts Center. The route will primarily operate clockwise on 14th St and 20th St, deviating to 17th St between Colorado Blvd and Olympic Blvd to serve the Metro 17th St/SMC E Line Station. Route 41 is proposed to operate every 15 minutes on weekdays as well as add new 20-minute weekend service between Ocean Park Blvd. and Montana Ave.

11.A.a
Packet Pg. 475 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) SMC - 17th St Station - Montana Ave (Counterclockwise) Route 42

PROPOSED CHANGES
Route 42, which has been out of service since 2020, is proposed to be permanently discontinued. The hours will be reinvested into increasing weekday service on Route 41 from every 20 minutes to every 15 minutes and adding Route 41 service on weekends.

11.A.a
Packet Pg. 476 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) San Vicente Blvd - 26th St - SMC
Route 43

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday 202 30 - - 6:30 - 10:15 AM;
1:15 - 5:45 PM 30 30 30 6:30 AM - 5:45 PM
Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Route 43 is proposed to be extended to terminate at San Vicente Blvd. & 7th St., providing additional coverage along San Vicente Blvd. as well as a connection to Route 9. Route 43 is proposed to operate every 30 minutes on weekdays between San Vicente Blvd. & 7th St. and Pico Blvd & 16th St, adding new midday service.

11.A.a
Packet Pg. 477 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Ocean Park - SMC - 17th St Station
Route 44

CURRENT PROPOSED
Service
Days
Daily
Boardings
Frequency (minutes) Service Hours Frequency (minutes) Service Hours Peak Midday Evening Peak Midday Evening
Weekday - - - - - 20 20 - 6:00 AM - 6:00 PM
Saturday - - - - - - - - -
Sunday - - - - - - - - -

PROPOSED CHANGES
Route 44, currently out of operation, is planned to be restored in Fall 2024. It is proposed to be extended to terminate at the Santa Monica College Performing Arts Center. The revised routing will allow the route to serve the Pico/17th St and Metro 17th St/SMC E Line Station in both directions. Route 44 is proposed to operate every 20 minutes on weekdays between the Santa Monica College Performing Arts Center, the Main Campus, and the Santa Monica College Bundy Campus.

11.A.a
Packet Pg. 478 Attachment: Attachment A - Route by Route Recommendations (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Big Blue Bus
Brighter Blue COA
Final Report | June 2024

11.A.b
Packet Pg. 479 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational i
Contents
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 OVERVIEW OF EXISTING CONDITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 COMMUNITY OUTREACH – PHASE I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 GUIDING PRINCIPLES AND FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 NETWORK RECOMMENDATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 TITLE VI ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 IMPLEMENTATION PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 COMMUNITY OUTREACH – PHASE II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 CHANGES FROM THE DRAFT TO FINAL SERVICE PLAN . . . . . . . . . . . . . . . . . . . . . . . .21 CORRIDORS FOR IMPROVING TRANSIT SPEED & RELIABILITY . . . . . . . . . . . . . . . . . . .22 CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

11.A.b
Packet Pg. 480 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational Brighter Blue COA | Final Report
1 Introduction
The Brighter Blue Comprehensive Operational Analysis is a five-year plan aimed at improving the Big Blue Bus transit network serving Santa Monica and the greater West Los Angeles area. The plan outlines an approach for increasing service back to pre-pandemic levels while acknowledging that travel patterns have shifted as a result of COVID-19. The proposed service plan is designed to match current trip patterns and rider behavior rather than simply restoring the bus network as it was in 2019.

Additionally, multiple highly anticipated transportation projects under construction will impact the mobility
landscape in the Big Blue Bus service area over the
next few years, namely the opening of the D Line
subway to Westwood and extension of the K
Line to LAX. It is important for a future Big
Blue Bus service plan to address these
upcoming changes.

11.A.b
Packet Pg. 481 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 2 Overview of Existing Conditions
The Brighter Blue COA started with a comprehensive overview and analysis of existing conditions to understand the planning environment for transit service in Santa Monica and West Los Angeles. The Existing Conditions report is made up of four parts:
■ Planning Context: an overview of land use policies, planned development, and other transit services affecting demand for Big Blue Bus services.
■ Market Assessment: an analysis of market demand for transit within the Big Blue Bus service area based on population characteristics, employment opportunities, regional travel demand patterns and the design of the built environment.
■ On-Board Findings: a summary of findings from the Spring 2023 onboard survey including rider characteristics, satisfaction with Big Blue Bus service, priorities for service design, and desired areas of improvement. ■ Service Evaluation: an analysis of the performance of current Big Blue Bus routes with a comparison to pre-COVID service evaluating the efficiency and effectiveness of service delivery.

The complete Existing Conditions Report can be found in Appendix A.

11.A.b
Packet Pg. 482 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 3 Planning Context
The Brighter Blue COA was not developed in a vacuum; the COA takes into account land use policies, planned developments and other transit service that are affecting and will affect demand for Big Blue Bus services. Findings from an analysis of planning and development efforts, both past and future, that impact the Big Blue COA include:

Big Blue Bus’s response to the COVID-19 Pandemic has had a major impact on how service is being provided. Bus service levels have not returned to pre-pandemic levels as the City has faced a shortage of motor coach operators and lowered ridership demand to key destinations such as Santa Monica College.

The last major service changes to Big Blue Bus service prior to the COVID-19 Pandemic were the result of the 2015 COA. Most changes included in the 2015 plan were centered on leveraging the opening of the then new E Line. Since the last plan, so much has changed in the service area in terms of population and job growth, changes in travel patterns, and new developments that should be addressed in Big Blue Bus service delivery.

The expansion of LA Metro rail service will have a significant impact on how people travel throughout Big Blue Bus’s service area. The Metro K Line will change how people take transit to and from LAX. Big Blue Bus service will have to be reconfigured to serve the new D Line stations at UCLA and at the VA Medical Center.

Big Blue Bus is currently transitioning to a 100% zero-emission fleet.

Redesigning Big Blue Bus service will have to account for the limitations of battery-electric vehicles to some degree while also implementing charging infrastructure at its yard.

Several events from the 2028 Summer Olympic and Paralympic Games will be held in venues throughout the Big Blue Bus service area. Big Blue Bus should anticipate and plan for the need for stop closures/ relocations during events and temporary transit lanes to maintain bus speeds and reliability.

Brighter Blue COA | Final Report
Big Blue Bus is well positioned to serve areas of future development in Santa Monica. Future development in the Big Blue Bus service area is expected to be concentrated along the Wilshire Boulevard, Santa Monica Boulevard, Lincoln Boulevard, and Pico Boulevard corridors within Santa Monica, as well as Downtown Santa Monica and surrounding Metro E Line stations.

Market Assessment
The Market Assessment analyzed the demand for transit within the service area based on population characteristics, employment opportunities, regional travel demand patterns and the design of the built environment. Among the major findings of the analysis were:

The Big Blue Bus service area is characterized by high population densities that are conducive to transit usage. Areas of high population density make up the majority of the Big Blue Bus service area; reliable and effective transit should result in high levels of ridership.

Santa Monica is an important employment destination in the greater Los Angeles region. 75,000 employees travel into the city to work, 36,000 leave the city to work and 8,000 travel within the city to work.

The COVID-19 pandemic and the resulting shift toward hybrid and remote work have altered demand for travel across Big Blue Bus’s service area. High office vacancies and hybrid work policies have had and will continue to have a significant impact on transit demand.

Transit service should be improved in areas that are experiencing rapid mixed-use and affordable housing development. These areas include Palms/Culver City, Downtown Santa Monica and areas around Metro E Line stations.

The extension of the Metro D Line to Westwood and the VA Medical Center presents a significant opportunity to gain ridership on Big Blue Bus services. Routes that will most likely experience a significant boost in ridership demand upon the completion of the D Line extension include Routes 1, 2, 8, R12, 14, 16, 17, and 18.

11.A.b
Packet Pg. 483 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 4 On-Board Survey Findings
An on-board survey was conducted in May 2023, collecting 1,127 valid responses systemwide with 40 to 60 responses per route based on route-level ridership. Figure 1 shows the general characteristics of survey respondents.

Figure 1: CHAR ACT ERISTICS OF BIG BLUE BUS RIDERS
Major findings from the survey include:

Respondents ranked bus and stop safety, timeliness of buses and having accurate real-time arrival time information as the most important aspects of service. Focusing on improving these aspects of the rider experience can help ensure that Big Blue Bus retains riders and can attract more riders in the future.

The qualities of Big Blue Bus service that respondents were least satisfied with were bus frequency and bus service reliability. These categories also had the greatest difference between level of importance and level of satisfaction, suggesting they are critical areas in need of improvement to enhance the customer experience. Bus service frequency has declined following post-pandemic service changes while Big Blue Bus service has been failing to meet on time performance standards.

The most important improvement that respondents stated would encourage more ridership was increased service frequency. Big Blue Bus should look to allocate resources to improving frequency on existing services where possible.

The majority of respondents, 72%, preferred a shorter wait for the bus compared to a shorter walk to the stop. Finding opportunities to increase frequency even if it means some customers may have longer walks to stop may be an important tradeoff to make in redesigned service.

The majority of respondents, 85%, preferred fixed-route service to ondemand service. Big Blue Bus should ensure that they are allocating their resources in ways that passengers want by ensuring a robust fixed-route network.

UCLA and Santa Monica College students make up a large proportion of Big Blue Bus riders, 31% of respondents were between 18 and 24 years old. Improvements to services serving UCLA and Santa Monica College will go a long way in improving the riding experience for a significant portion of Big Blue Bus riders.

Figure 2: IMPORTANCE VS. SATISFACTION MATRIX FROM ON-BOARD SURV E Y 54% of respondents
have an annual income
below $35,000
8% of respondents
are K-12 students
31% of respondents
are university students
42% of respondents
transfer at least once
27% of respondents
come from zero-vehicle
households
49% of respondents use
the system at least ve days
a week
Respondent Profile
Category Importance Satisfaction Difference
Bus on Time 4.47 3.57 0.90
Bus Frequency 4.40 3.52 0.88
Stop Safety 4.49 3.78 0.71
Arrival Time Info 4.46 3.83 0.63
BBB Safety 4.52 4.04 0.48
Service Availability 4.25 3.78 0.48
Bus Cleanliness 4.42 4.03 0.39
Customer Service 4.11 3.93 0.19
Transfer Ease 4.09 3.94 0.16
Trip Time 4.1 3.98 0.11
Stop Distance 4.21 4.17 0.04
Seat Availability 4.19 4.16 0.03
Paying Ease 4.21 4.29 -0.08
Cost 4.1 4.2 -0.11

11.A.b
Packet Pg. 484 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 5 Service Evaluation
The Service Evaluation included a comprehensive look at route and stop-level performance based on April 2023 data. The analysis found that:

Ridership on Big Blue Bus is still recovering from the significant impacts of the COVID-19 pandemic. In 2023, there were 8.1 million trips taken on Big Blue Bus, down from 2019 ridership of 12,640,800 and down from peak ridership in 2010 of 21,170,600. Ridership was severely impacted by the COVID-19 pandemic, with ridership in 2021 down 57% relative to 2019 levels. Ridership has improved somewhat since the onset of the pandemic with ridership increasing 30% between 2021 and 2022.

Figure 3: MONTHLY RIDERSHIP AND RE V ENUE HOURS 2019 TO 2023 Ridership is concentrated during peak periods, with 47% of daily boardings occurring between 6-9 AM and 3-6 PM. Flexible work schedules have led to people starting their commutes later in the morning and taking trips earlier in the afternoon. Overall, ridership patterns by time of day have remained the same since before COVID.

Ridership and service levels drop significantly on weekends. Weekday boardings are almost twice as high as those generated on weekends, with weekends offering lower frequencies and shorter service spans. Improving weekend service will enhance the usability of BBB service for a wider variety of trip purposes.

A significant portion of Big Blue Bus’s ridership is concentrated on its highest ridership routes. Routes 7-Pico Blvd, 1-Main St & Santa Monica Blvd, and 3-Lincoln Blvd have the highest ridership in the Big Blue Bus network and collectively account for 47% of system ridership. Adding in the Rapid 3 and Rapid 7 overlays and accounting for transfers, these three main corridors carry more than half of all BBB riders on a daily basis. Ensuring these corridors operate frequently – at least every 10 minutes – will have resounding impacts on the entire network by simplifying transfers and providing more trip flexibility.

Figure 4: RIDERSHIP BY ROUT E 2019 VS. 2023
Ridership is spread across the Big Blue Bus service area with major destinations being downtown Santa Monica, UCLA and LA Metro stations. Combined, LA Metro rail transfers and UCLA/Westwood represent about one-quarter of all daily boarding activity. Other major boarding locations include LAX, Santa Monica College, Overland/Venice and Pico/ Rimpau. Compared to 2019, ridership has declined most significantly around the Santa Monica College campuses since the school continues to offer many classes online.

11.A.b
Packet Pg. 485 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 6 WEEKDAY AVERAGE RIDERSHIP

SANTA MONICA - BIG BLUE BUS NETWORK
Weekday Ridership
Ons
1 10
50 100
1,000
BigBlueBusRou
BigBlueBus1
Big Blue Bus Routes
City of Santa Monica
Service Area Boundary
012 Miles
Figure 5: AV ERAGE WEEKDAY RIDERSHIP 2019 VS. 2023

11.A.b
Packet Pg. 486 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 7 Frequency is the number one factor that attracts new riders to transit.

Overall frequencies are worse in 2023 than they were in 2019. Service reductions in the face of lowered ridership demand following the pandemic was the cause of reduced service levels. When restoring service, it is important to understand which corridors warrant returning to pre-pandemic frequencies or better.

Big Blue Bus is not meeting its standards for service reliability. Big Blue Bus has a system-wide goal of 85% on-time performance, in-line with common industry standards. On weekdays, no routes meet the on-time performance standard. Weekday trips are 67% on time, 10% early and 23% late across all timepoints. Low on-time performance is likely due to the fact that Big Blue Bus is still using the scheduled speeds from the pandemic and has not yet reverted back to pre-pandemic speeds. Since traffic congestion has increased, many trips are not able to travel as quickly as they once could.

Travel time benefits on Rapid routes may not outweigh the impacts of lower frequency levels. Rapid routes do not provide substantially faster end-to-end travel times compared to their local counterparts. At most, endto-end travel times are ten minutes shorter on the Rapid compared to the Local, but few customers are traveling the entire length of the route and see a smaller travel time savings benefit. Ridership patterns show that rather than waiting for the Rapid bus, most customers at shared stops just get on the first trip that shows up. Given the strong preference for additional frequency, combining Rapid and Local routes into one service that operates every 7.5 to 10 minutes rather than every 14 or 20 minutes will provide an improved customer experience.

11.A.b
Packet Pg. 487 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 8 Community Outreach – Phase I
In January 2024, the Brighter Blue team held a round of community outreach efforts to collect feedback on the public’s preferences in transit service design.

The project team collected over 400 surveys and comments from riders and non-riders through virtual and in-person public workshops and focus groups.

A full summary of the outreach events and comments received can be found in Appendix B.

Community workshops were hosted both virtually and in-person in March 2024.

The workshop included a presentation of the ridership survey’s key takeaways, service design trade-offs, as well as participation through Mentimeter survey responses. In addition to and upon completion of the presentation, the workshop included activities such as giving participants the opportunity to write-in likes and dislikes of BBB services, a map overview and suggestions to BBB routes, and a Big Blue Bucks game where the public “paid” for their favored design trade-offs by investing up to ten Blue Bucks into various categories. Results of the activity were relatively split, but it did show that riders prioritize more frequent service on weekdays and shorter travel times.

14.9%

7.4%

5.7%

1.3% - Other: amenities, cleanliness

20.1%

18.7%

16.3%

15.6%

MON - FRI

SAT - SUN

MORE FREQUENT

SERVICE ON WEEKDAYS
[Shorter Waits]

SHORTER TRAVEL TIMES
[FASTER SPEEDS,
DEDICATED LANES, ETC.]
Faster Speeds but Stops
Spaced Further Apart

LONGER HOURS
[EARLIER/LATER IN THE DAY]
More Service in Early
Mornings and Late Evenings

SAFETY & SECURITY
Enhanced Security at Stops
and On the Bus

ROUTES TO NEW PLACES
More Areas Served

INTRODUCTION OF

NEW ON-DEMAND

SHARED-RIDE SERVICES

MORE FREQUENT

SERVICE ON WEEKENDS
[Shorter Waits]
Figure 6: RE SULTS FROM "BIG BLUE BUCKS" RE SOURCE ALLOCATION GAME

11.A.b
Packet Pg. 488 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 9 Guiding Principles and
Framework
The Brighter Blue Final Service Plan was designed around the following guiding principles which informed the development of the individual route recommendations.

Develop a plan that grows Big Blue Bus back to prepandemic ridership and service levels. At the start of this project, Big Blue Bus was carrying 65% of pre-pandemic ridership and providing 70% of pre-pandemic service levels.

The goal of the Brighter Blue COA is to propose a five-year plan that will increase service back to the level of revenue hours Big Blue Bus was offering before the pandemic in 2019. While the total amount of annual service is the same, the hours are redistributed among the Big Blue Bus routes to reflect current travel patterns and mobility needs. By redistributing resources to better align with current needs, the goal is to attract new and old riders to the Big Blue Bus system, growing ridership back to or above pre-pandemic levels.

Build a network of high-frequency routes that allow
for lifestyle transit use. Frequency of service is the number one factor that brings riders to transit, and it received the lowest satisfaction score (3.5 out of 5.0) among Big Blue Bus riders. Most transportation modes’ (such as walking, biking, and driving) trip times are completely at the discretion of the traveler. With transit, riders have to depend on the published schedule and can only travel at specific times. Even with real-time arrival information becoming more commonplace, riders still do not have the completely freedom to travel precisely when they want to. Increasing transit’s frequency makes it more convenient, reducing wait times, and providing flexibility in when people can travel. This is particularly important in areas like Santa Monica and West Los Angeles where destinations are often within walking or biking distance, making such options more competitive to transit, as almost no one would want to wait 30 minutes for the bus to go to a destination that is a 20-minute walk away. The Final Service Plan creates a network of routes operating every 10 minutes on weekdays, serving approximately 70% of current Big Blue Bus riders.

Expand service hours to allow for all-day travel. The
Big Blue Bus network has traditionally been focused around the traditional work and school commute, with many routes ending by 9:00 pm. Many of the comments received in
community focus groups and survey responses focused on
the fact that shorter service hours limited riders’ ability to use the network for different trip purposes, primarily evening socializing and recreation. The Final Plan proposes extending service hours earlier in the morning on 7 weekday routes and 6 weekend routes and extending service hours later in the evening on 13 weekday routes and 10 weekend routes.

Create opportunities by introducing weekend service
on weekday-only routes. Similar to the limitations
presented by a short service span, Big Blue Bus riders
also want to be able to use the bus for any trip purpose throughout the week. Operating weekday-only service on
certain routes limits the usability of those routes. Those who work on weekends must find alternative modes of travel for Saturdays and Sundays, and chances are if they have to buy a car for one or two days a week, they will use it to commute on the other days as well. The Final Plan proposes expanding Saturday service by 11% and Sunday service by 20% compared to pre-pandemic levels. It also introduces new weekend service on Routes 5, 16, and 41.

Ensure convenient, frequent, direct access to current
and future Metro Rail stations on the C Line, D Line,
E Line, K Line, and future LAX People Mover. LA Metro
is building significant new rail projects opening within the next few years that will transform public mobility options in and around West Los Angeles. Significant rail restructuring around LAX will bring light rail to the airport and create a new regional mobility hub. The extension of the D Line to Westwood and the VA Hospital will introduce a new subway connecting Westwood to Downtown Los Angeles in less than 30 minutes. It is important for Big Blue Bus to provide convenient and frequent connections into these new mobility centers, which will greatly expand regional transportation access for riders. The Final Plan deviates multiple routes to provide direct connections to rail stations and ensures that buses serve the termini of rail lines at LAX and in Westwood at least every 10 minutes.

11.A.b
Packet Pg. 489 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 10 Network Recommendations
Based on these guiding principles, Big Blue Bus developed a Brighter Blue Final Service Plan, summarized on the following pages. Details on specific route changes can be found in Appendix C.

Frequency Improvements
The Final Plan improves weekday frequencies for almost every route in the Big Blue Bus system in an effort to make taking transit more convenient for riders.

The Plan creates a network of high-frequency service, providing service every 10 minutes or better on Santa Monica Blvd (Route 1), Wilshire Blvd (Route 2), Lincoln Blvd (Route 3), Pico Blvd (Route 7/Rapid 7), and Westwood Blvd (Rapid 12). Collectively, these routes are used by 70% of weekday riders. An additional three routes (Route 14, Route 17, and Route 41) are proposed to see frequency increases from 20 to 15 minutes so that 84% of all current Big Blue Bus riders will have 15-minute or better service. Finally, the Plan improves frequency on low-frequency routes, ensuring that no all-day route operates less often than every 30 minutes. This involved improving frequencies from every 50-60 minutes to 30 minutes on
Routes 5 and 15.

Weekends saw modest improvements in frequencies,
adding Rapid 12 to the 15-minute network such that
70% of weekend riders have 15-minute service (Routes
1, 3, 7, and R12). Routes 5, 16, and 41 are proposed to have new all-day 30-minute service on weekends, greatly expanding travel opportunities for residents throughout the week.

Figure 7: E XISTING AND PROPOSED FREQUENCIE S BY ROUT E Route Weekday Weekend
Existing Proposed Existing Proposed
Route 1 10 10 15 15
Route 2 20 10 20 20
Route 3 13 10 15 15
Rapid 3 60 - - -
Route 5 60 30 - 30
Route 7 14 7.5/10 15 15
Rapid 7 15 - - -
Route 8 24 20 27 20
Route 9 15/30 15/30 40 30
Rapid 10 60 60 - -
Rapid 12 12 10 21 15
Route 14 20 15 30 30
Route 15 50 30 - -
Route 16 27 30 - 30
Route 17 20 15 30 30
Route 18 30 20 30 30
Route 41 20 15 - 20
Route 42 - - - -
Route 43 30 30 - -
Route 44 - 20 - -

11.A.b
Packet Pg. 490 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 11 Figure 8: EXISTING WEEKDAY FREQUENCY BY ROUTE
Figure 10: EXISTING WEEKEND FREQUENCY BY ROUTE
Figure 9: PROPOSED WEEKDAY FREQUENCY BY ROUTE
Figure 11: PROPOSED WEEKEND FREQUENCY BY ROUTE

11.A.b
Packet Pg. 491 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 12 Weekday Span Improvements
Figure 12 shows proposed span improvements by route, with blue showing new hours of service span and gray showing existing. All but two routes will see some span improvement, ranging from one to five hours. Most routes saw an early span improvement of starting service at the 5 am hour. Early morning service is especially important to provide in the Los Angeles region, where many people have multi-hour commutes or where people try to have varied work start times to avoid rush hour traffic.

In the evenings, most routes were extended to at least have their last trip depart after 10 pm. Many of the comments received from college/university students were that the bus schedules do not allow them to travel home after their late evening classes. Other commented that early end times at 7 pm prevented them from using the bus to socialize or dine in Downtown Santa Monica and/or use the bus to return home.

Figure 12: PROPOSED SERV ICE SPAN BY ROUT E - WEEKDAY

11.A.b
Packet Pg. 492 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 13 Weekend Span Improvements
Almost every bus route received some span improvement on the weekends.

All routes operating on the weekend are proposed to start by 6 am with a few higher ridership routes starting at 5 am. In the evenings, most routes are proposed to extend until 10 pm with a few core routes ending at 11 pm. New all-day weekend service is proposed for Routes 5, 16, and 41, providing new weekend access to shopping and recreational destinations.

Figure 13: PROPOSED SERV ICE SPAN BY ROUT E - WEEKEND

11.A.b
Packet Pg. 493 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 14 Rail Connection Improvements
The Brighter Blue Plan focuses on providing convenient, frequent, direct connections to future Metro Rail stations.

K Line Extension to LAX
The LA Metro K Line is being extended to LAX, with an anticipated opening in late 2024. The new LAX/Metro Transit Center will form a new regional mobility center. When this happens, Route 3 will terminate at the LAX/Metro Transit Center, discontinuing service to Aviation/LAX Station and the C Line. Eventually, the C Line and K Line will connect at LAX/Metro Transit Center, but until that happens, LA Metro operates a bus bridge for riders needing to transfer. The shorter Route 3 alignment will allow the route to operate more frequently, and weekday frequencies will improve to every 10 minutes. With 10-minute service from Downtown Santa Monica to LAX on Route 3, Route 14 is being proposed to pull back service to Playa Vista from Inglewood.

D Line Extension to Century City/Constellation Station
The LA Metro D Line is being extended to Westwood, opening in multiple phases. Section 2 to Century City/Constellation Station is scheduled to open in 2026. With this opening, Big Blue Bus should implement the proposed changes to Route 5 – Olympic which doubles service levels on the route from 60 to 30 minutes and adds service on the weekends.

D Line Extension to Westwood/VA Hospital
The subway extension into Westwood, anticipated 2027, will be transformative for mobility in West Los Angeles. Residents will have access to a subway with five-minute headways that provides a trip from Downtown Los Angeles to Westwood in 25 minutes. There will be two new stations on this segment, one at Westwood/UCLA (Wilshire Blvd/Gayley Ave) and one at the VA Hospital on Wilshire Blvd just west of the 405. The Westwood/UCLA station will be served by all routes operating through Westwood – Routes 1, 2, 8, Rapid 12, 17, and 18. No special deviations are necessary given the density and walkability of the area.

Serving the western terminus at the Westwood/VA Hospital Station will require more significant route restructuring. The station is located away from existing development with limited access points. Additionally, since it is not anticipated that BBB will be able to lay over at the station, a remote layover location is required. Figure 14 shows the proposed routing for BBB routes to serve the station.
■ Routes 2 and 18 will use the existing aerial stops on Wilshire Blvd on their way into Westwood.
■ Route 17 currently bypasses the future station site and will keep its current routing.
■ Route 15 will deviate from its operation on Barrington Ave to follow a similar alignment as Route 17 to directly service the station mid-route. ■ Routes 14 and 16 will be extended to have a new terminus that serves the station, creating a strong anchor point at the end of the route.

These routes will approach the station eastbound on Wilshire Blvd and use a new stop on Bonsall Ave under Wilshire Blvd to let passengers off at the station. Buses will then proceed to a remote layover location at Bringham Ave & Gorham Ave, very close to Route 14’s current layover location. After laying over, buses will circle back to the station to board westbound/southbound passengers before resuming service on Wilshire Blvd. The remote layover site is sufficient but not ideal. Big Blue Bus should continue to work with LA Metro and the City of Los Angeles to identify a more permanent layover location closer to the station. 14 16
14 16
14 16
15 15
17 2
2 18
18 Future D Line
Westwood / VA
Hospital Station
14 16
15 17
18 2
Stop
New stop
Granville Ave
S Barrington Ave
Pershing Ave
Eisenhower Ave
Gorham Ave
Bringham Ave
MacArthur Ave
Gorham Pl
S Barrington Ave
Barry Ave
Goshen Ave
Mayfield Ave
Darlington Ave
Kiowa Ave
Eisenhower Ave
Bonsall Ave
Grant Ave
Hadley Ct
Federal Ave
Dowlen Dr
San Vicente Blvd
Wilshire Blvd
Wilshire Blvd
San Vicente Blvd
Barber Shop
Freedom
Figure 14: PROPOSED ROUTING TO SERV E FUTURE LA ME TRO D LINE WE STWOOD/

VA HOSPITAL

11.A.b
Packet Pg. 494 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 15 UCLA Campus Improvements
The Final Plan proposes multiple changes to the Big Blue Bus routes that serve the UCLA campus. Over 12% of all daily boardings on the BBB system take place on the UCLA campus or in Westwood across six different routes. The routes currently end at three different places: UCLA Gateway Plaza (R12, 18), Hilgard Terminal (1, 2, 8), and Macgowan Hall (17).

UCLA Gateway Plaza is the optimal location for Big Blus Bus routes to terminate, getting riders into the heart of campus with minimal travel time.

However, layover space is limited due to competition for space from multiple transportation providers. To enhance system usability, the Plan terminates both Route 8 and Rapid 12 at this hub so that all Westwood Blvd-based services will end at the same location. This means that between the two routes, riders traveling between UCLA and National Blvd will have access to nine trips an hour and can use any bus departing the terminal. This link also provides a direct connection between the Metro E Line at Westwood/Rancho Park Station and the future D Line Westwood/UCLA Station.

Hilgard Terminal offers a good layover location with amenities for operators and passengers and sufficient space for multiple buses. On the other hand, it is not conveniently located for campus destinations, and most passengers use the stop at Westholme Ave & Hilgard Ave which provides direct access into campus. It is also not available to be used after 8:00 pm on weekdays or any time on weekends due to limitations placed by the surrounding residential community. On evenings and weekends, Big Blue Bus lays over at curb space on Charles E. Young Dr. East outside of Parking Structure 2. Under the proposed plan, this would become the permanent layover location, discontinuing use of Hilgard Terminal. This provides the dual benefit of getting riders closer to most of their on-campus destinations and allowing Big Blue Bus to operate the same trip pattern throughout the day, reducing complexity within the system.

Parking Structure 2 is equipped with restrooms for operator use, and the stops are shaded with seating. Under the proposed plan, Routes 1, 2, and 18 would terminate at the new Parking Structure 2 hub.

Macgowan Hall will continue to serve as a layover location for Route 17.

Plan Impacts
While the Final Plan represents an increase in service systemwide, service was reduced in some low-performing areas, and it is important to understand how many riders may be impacted by the plan. The map in Figure XX shows the stop locations outside a quarter-mile walk of a proposed stop location. Overall, this includes 32 bus stops with 650 average daily boardings. However, 524 of these boardings take place at the Aviation/LAX Station serving the C Line, and most riders will be able to maintain their current connections/transfers.

In late 2024, the Metro K Line is being extended to the Aviation/LAX Station, connecting the K and C Lines, and Big Blue Bus Route 3 will be restructured to terminate at the new LAX/Metro Transit Center which will serve as a major transfer point between bus and rail routes across multiple systems. Many riders previously transferring to other bus routes at Aviation/LAX Station will be able to complete this transfer at the new Transit Center. Those riders destined for the C Line can still access Aviation/LAX Station by transferring to the K Line.

Excluding the Aviation/LAX Station stop, there are an additional 126 riders who board at 31 stops that are no longer within a quarter mile walk of fixed-route bus service, representing 0.5% of systemwide ridership. Fifty of these riders are within a half mile walk of proposed service. The remaining riders are on low-performing route segments outside of the City of Santa Monica.

Figure 15: PROPOSED ROUT E ALIGNMENTS AT THE UCLA CAMPUS

11.A.b
Packet Pg. 495 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 16 Figure 16: STOP LOCATIONS OV ER A QUART ER-MILE WALK FROM PROPOSED STOPS

11.A.b
Packet Pg. 496 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 17 Title VI Analysis
The Federal Transit Administration Title VI Circular, C 4702. 1B requires transit agencies to review proposed service changes to ensure they do not place a disproportionate burden on low-income populations or a disparate impact on minority populations. Big Blue Bus defines a “major service change” as:
“Changes to existing routes that result in an increase or decrease in route revenue miles or route miles that are equal to or greater than twenty-five percent (25%) of the existing service, as happening one-time or cumulatively throughout the year. A major service change also includes the introduction of a new route and the elimination of an existing route.”
A disparate impact or disproportionate burden occurs when the impact to disadvantaged populations is fifteen percent (15%) higher than the impact to non-disadvantaged populations.

The 2022 Title VI Program from Big Blue Bus identified the following routes serving minority and low-income populations above the service area average:

Route 7, Rapid 7, Express 7, and Rapid 10. This analysis compares the Brighter Blue COA recommendations to 2019 service levels.

Because the Brighter Blue COA is a systemwide restructuring effort that affects the entire network, it is important to view the impacts at the network level. Overall, the proposed plan increases weekday revenue miles on nonminority non-low-income routes by 7.8% and decreases weekday revenue miles on minority and low-income routes by 22.1%, a 29.9% difference which is greater than the 15.0% threshold for determining a disparate impact or disproportionate burden. However, there are a few factors that mitigate this impact.
■ Service on Rapid 10 is not proposed to be restored to pre-pandemic levels due to shifts in commuting patterns. Metro Rail service on the E Line provides an alternative to Rapid 10, connecting Downtown Santa Monica to Downtown Los Angeles every 10 minutes throughout the day. When the D Line opens to Westwood, it will also provide frequent all-day service between Westwood and Downtown Los Angeles.
■ Service on Pico Blvd (Route 7 and Rapid 7) is proposed to decrease slightly from 2019 levels, but it is still proposed to have the highest frequency of any corridor in the system, offering 7.5-min service during peak periods.

The proposal to combine Route 7 and Rapid 7 will also greatly enhance the frequency of service for those people boarding at local stops who do not currently have the option to take the Rapid. Furthermore, the 2023 on-board survey found that 64% of riders on Pico Blvd transfer to another route, so building up the frequencies and spans of connecting routes is critical to helping Pico Blvd passengers complete their trip. ■ The proposed plan focuses on creating usable frequencies on all Big Blue Bus routes, building a network of 10-minute services and ensuring no route operates less frequently than every 30 minutes. Elevating routes to higher frequency standards requires significant investment. The Pico Blvd corridor already sustains this level of service, and passenger load and performance data do not indicate that it would benefit much from increased frequencies.

11.A.b
Packet Pg. 497 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 18 Weekday Service Changes by Route 2019 vs. 2023
Route
Minority /
Low-Income
Route?
Existing Revenue
Miles (2019)
Proposed
Revenue Miles
Percent Change
Revenue Miles
Existing Route
Miles (2019)
Proposed
Route Miles
Percent Change
Route Miles
1 No 1,632.38 1,566.57 -4.03% 17.60 17.31 -1.65%
2 No 764.75 1,105.00 44.49% 12.87 13.00 1.01%
3 No 1,761.90 1,955.40 10.98% 23.21 20.70 -10.81%
R3 No 542.58 -100.00% 22.64 -100.00%
5 No 604.83 444.72 -26.47% 21.24 13.60 -35.97%
7 Yes 2,095.34 2,896.11 38.22% 26.50 26.33 -0.64%
R7 Yes 1,546.26 -100.00% 28.17 -100.00%
8 No 1,031.65 961.00 -6.85% 20.15 19.22 -4.62%
9 No 533.09 490.56 -7.98% 13.44 15.33 14.06%
R10 Yes 215.62 107.40 -50.19% 35.94 35.80 0.00%
R12 No 840.63 842.61 0.24% 9.64 9.31 -3.45%
14 No 882.08 1,134.60 28.63% 15.63 18.60 19.00%
15 No 227.35 271.62 19.47% 7.34 10.06 37.06%
16 No 423.07 843.20 99.31% 15.68 27.20 73.47%
17 No 715.63 1,062.05 48.41% 16.83 18.00 6.95%
18 No 804.23 1,062.10 32.06% 22.84 24.70 8.14%
41 No 232.32 370.14 59.32% 5.96 5.97 0.17%
42 No 232.32 -100.00% 5.96 -100.00%
43 No 178.53 262.80 47.20% 9.88 10.95 10.83%
44 No 371.36 330.05 -11.12% 7.66 9.43 23.11%
Minority /
Low-Income Total 3,857.21 3,003.51 -22.13% 90.61 62.27 -31.28% Non-Minority /
Low-Income Total 11,778.72 12,702.42 7.84% 248.57 233.38 -6.11% Total 15,635.93 15,705.93 0.45% 339.18 295.65 -12.83%
Figure 17: TITLE V I ANALYSIS OF PROPOSED SERV ICE PLAN

11.A.b
Packet Pg. 498 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 19 Implementation Plan
The Brighter Blue Final Plan proposes increasing service back to pre-pandemic levels of 530,000 annual revenue hours, a 20% increase over current operations.

Implementing these changes requires hiring additional bus operators, installing or removing bus stops and bus stop signage, and paying for additional costs incurred by running more service. For these reasons, the plan is phased to implemented over a multi-year period with service changes occurring in August 2025, August 2026, August 2027, and in conjunction with the opening of major construction projects. Some changes are not interrelated with other changes and can occur at any time, primarily span improvements or alignment changes that do not affect other routes. The following changes are proposed for each service change.

K Line Opens to LAX
Currently, the opening of the K Line to LAX is scheduled for the end of 2024.

When this happens, Big Blue Bus should make the following service changes rather than waiting until the August 2025 change:
■ Restructure Route 3 to end at the new LAX/Metro Transit Center. ■ Consolidate Rapid 3 trips into Route 3.
■ Provide 10-minute weekday service on Route 3.
■ Restructure Route 14 to end in Playa Vista at Jefferson Blvd and Bluff Creek Dr. The route should be extended to the Culver City Transit Center once an agreement has been made with the City of Culver City. ■ Improve weekday frequency on Route 14 from 20 to 15 minutes.

August 2025
This phase focuses on changes to routes serving the Santa Monica College campuses.
■ Route 5 – shorten alignment to operate between SMC Main Campus and Century City, improve weekday service to every 30 minutes, and introduce 30-minute weekend service.
■ Route 7 – improve weekday frequency to 7.5 min peak/10 min midday. ■ Rapid 7 – consolidate Rapid 7 trips into more frequent Route 7 service. ■ Route 41 – restructure alignment and introduce weekend service. ■ Route 43 – extend route to San Vicente & 7th St, and add midday service.
■ Route 44 – restore service using proposed alignment.

August 2026
This phase focuses on changes to routes serving the UCLA campus. ■ Routes 1, 2, 18 – new UCLA terminus at Parking Structure 2 and new routing through Westwood.
■ Route 8 – new UCLA terminus at UCLA Gateway Plaza and improve all-week frequency.
■ Rapid 12 – improve all-week frequency.
■ Routes 17, 18 – improve weekday frequency.

August 2027
This phase focuses on changes required to integrate with the Metro D Line extension to Westwood.
■ Route 2 – increase weekday frequency.
■ Route 14 – extend northern terminus to the Metro D Line Westwood/VA Hospital Station.
■ Route 15 – deviate to Metro D Line Westwood/VA Hospital Station and increase weekday service to every 30 minutes.
■ Route 16 – extend northern terminus to the Metro D Line Westwood/VA Hospital Station and add 30-minute weekend service.

11.A.b
Packet Pg. 499 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 20 Community Outreach – Phase II
In April 2024, Big Blue Bus presented the Draft Service Plan to the public.

The project team launched a website that detailed the changes within the plan, hosted two community meetings, and distributed information through a variety of channels. In total, the project team collected 339 responses on the draft plan. Survey respondents had the following characteristics:

If the plan were implemented, 44% said they would ride Big Blue Bus more often, and 40% said they would ride the same amount. The remaining respondents said they would ride less often (9.2%) or would not use the services (6.5%).

When asked to rank improvements in the plan in order from most to least important, over half of the respondents (55%) said that investing in highfrequency 10 minute or better service on key corridors was the most important improvement. This was followed by extending service hours earlier in the morning/later in the evening at 25%, adding weekend service to weekdayonly routes 11%, and restructuring route alignments to connect with future Metro Rail station least important with 9% ranking it most important. This is consistent with findings from the initial round of community outreach in which the majority of comments reflected requests for additional frequency.

The survey asked respondents to rate whether they agreed or disagreed with 23 specific changes included in the draft plan. The elements with the highest percentage of respondents saying they “strongly agree” with the change included:
■ Connecting Route 3 to the future LAX/Metro Transit Center (62.8%) ■ Extending evening hours on Routes 1, 2, and 17 (54.7%) ■ Extending Route 9 to Pacific Coast Hwy (39.2%)
■ Combining Route 3 and Rapid 3 into one route with more frequent service (39.1%)
■ Increasing frequency on Rapid 12 (38.6%)
■ Extending Route 16 to serve the future Metro Rail D Line Station (38.2%) The elements with the highest percentage of respondents saying they “strongly disagree” with the change included:
■ Shortening Route 5 to operate between 17th/SMC Station and Century City (14.9%).
■ Combining Route 3 and Rapid 3 into one route with more frequent service (11.1%). However, 39.1% of respondents strongly agreed with this change.
■ Ending Route 8 at UCLA Gateway Plaza rather than Hilgard Terminal (8.3%). However, 24.5% of respondents strongly agreed with this change.
■ Ending Route 14 at Westfield Culver City instead of the Westchester/ Veterans K Line Station (8.1%). However, 22.3% of respondents strongly agreed with this change.
■ Moving Route 8 from Ocean Ave to Main St (7.3%). However, 26.7% of respondents strongly agreed with this change.

Figure 18: PICTURE FROM IN-PERSON PUBLIC HE ARING IN APRIL 2024

11.A.b
Packet Pg. 500 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 21 Changes from the Draft to Final Service Plan
Based on the feedback received through the second phase of community outreach, field tests driving the proposed route alignments, and general staff feedback, the project team made a few changes to the Final Plan:
■ Routes 2, 17, 18 – adjusting Westwood routing to serve southbound Westwood/Weyburn stop.
■ Route 5 – extended route to Pico Blvd to serve the SMC Main Campus via the Pico Blvd & 17th St stop.
■ Route 14 – restored service on Bluff Creek Dr rather than operating directly on Jefferson Blvd to access the Culver City Transit Center. ■ Route 41 – adjusted routing to avoid left turn from Pico Blvd on to 17th St. New alignment follows 14th St and 20th St, merging onto 17th St between Colorado Blvd and Olympic Blvd to serve the Metro 17th St/ SMC E Line Station.
■ Route 43 – restored service to Metro 17th/SMC E Line Station and SMC Main Campus rather than terminating at the Metro 26th St/Bergamot E Line Station.
■ Route 44 – adjusted routing to avoid left turn from Pico Blvd on to 17th St. New alignment follows 14th St and 20th St, creating a figure eight on Pico Blvd to directly serve the SMC Main Campus at Pico Blvd & 17th St.

Since many of these changes required adding resources to routes, developing the Final Plan also required scaling back some service levels proposed in the Draft Plan to stay within Big Blue Bus’s target range for annual revenue hours.

These changes included:
■ Offering 10-minute rather than 7.5-minute weekday peak-period service on Rapid 12.
■ Offering 30-minute rather than 20-minute weekend service on Route 14. ■ Offering 30-minute rather than 20-minute weekday service on Route 43. ■ Not introducing weekend service on Route 15.
■ Limiting the service span increases of Routes 41 and 44.

11.A.b
Packet Pg. 501 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 22 Corridors for Improving
Transit Speed & Reliability
Methodology and Approach
Understanding how particular areas of a route impact the speed and reliability of an entire service was an important first step in this analysis. Improving these “hot spots” would provide the biggest returns on improvement investment regarding rider satisfaction and operational efficiencies.

The speed and reliability analysis focused on key corridors where route headways were better than 20 minutes and ridership is highest. Examples of these corridors include service along Santa Monica Boulevard, Lincoln Boulevard, and Pico Boulevard. Secondary corridors or routes along streets such as Sawtelle Boulevard and Montana Avenue were also considered, but not further analyzed based on generally lower congestion/reliability issues and often more constraints on minor streets in offering a design or traffic operations-related solution. Key corridors were also aligned with segments from City staff priorities from prior consideration between 2019 and today.

Key transit corridors were analyzed using Swiftly, a transit management software that imports live GPS data from transit vehicles. Swiftly data can be used to view average vehicle speeds between bus stops (Figure 19) and how transit vehicles are performing over an analysis period compared to scheduled stop times. October 2023 peak-hour median speeds between bus stops were used to identify specific congested locations where spot-improvements may improve overall transit speed.

Corridor Scoring
Prioritizing corridors involved bringing together a collection of the parameters listed below related to level of impact and feasibility to rank corridor improvements for implementation to pursue the lower-hanging fruit that has a higher likelihood of noticeable operational or customer experience improvements.

Figure 19: AN E XAMPLE OF MEDI AN SPEED OUTPUT WITHIN SWIFTLY

11.A.b
Packet Pg. 502 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 23 ■ Operational Factors: route-level on time performance, average speed, and travel time variation between the fastest and shortest observed trip from Swiftly data. A formula combined these factors to increase the score of routes with low speeds, substantial travel time variation, and poor on time performance.
■ Infrastructure Feasibility: if improvements such as transit-only lanes could fit within the existing right-of-way received the highest score in this category. Corridors that would require additional investment beyond signing and striping received a lower score, and those constrained by curb-to-curb width received the lowest score.
■ Political Feasibility: routes and corridors that have planned or ongoing project work were scored the highest. Transit-Enhanced Corridors in the City of Los Angeles Mobility Plan 2035 were also considered and scored higher than corridors where no bus transit improvements are planned or proposed.

Finally, ridership was considered after corridors were scored as a potential tiebreaker to ensure that proposed improvements would be available for a higher percentage of riders.

Existing Projects Overview
Some of the corridors that scored the highest in terms of implementation include those with existing projects currently in the planning and design phase.

This result reinforces the need to advance these projects, which include:
■ The Caltrans project to stripe shared bus/bike lanes on Santa Monica Boulevard between Wellesley Avenue and Sawtelle Boulevard (Route 1 and Metro Line 4)
■ The LADOT project to stripe bus lanes on Lincoln Boulevard between Rose Avenue and Venice Boulevard (Route 3)
■ The LADOT project to restore bus lanes on Wilshire Boulevard between Barrington Avenue and Westwood Boulevard after the conclusion of construction on the Metro D Line Extension to Westwood (Routes 2, 18 and Metro Line 720)
Description of Proposed Improvements
Outside of existing planned projects, a number of Big Blue Bus corridors scored highly both within the City of Los Angeles and Santa Monica for implementation of infrastructure to support enhanced transit speed and reliability. Generally, proposed recommendations fall into one of the three categories described below.
■ Peak-hour bus lanes generally involve the conversion of a peak-hour general travel lane to a transit-only lane. The lane generally remains open to vehicle parking outside of peak times. Peak-hour travel lanes are useful by allowing buses to circumvent traffic queueing at signals, as well as reduce delay when pulling out from a transit stop.
■ Transit queue jumps include a short section of bus-only lane to allow the bus to bypass traffic waiting at a signal. A dedicated signal head (Figure 20) then allows the bus to proceed a few seconds before a green signal indication, giving the bus a head start over general travel.

Note that the transit queue jump indication can be implemented at the same time as a leading pedestrian interval (LPI), providing transit benefit without affecting the overall signal cycle length or exiting green time.

Figure 20: TR ANSIT SIGNAL HE AD THAT CAN BE INSTALLED AT E XISTING SIGNAL S

ALONGSIDE QUEUE JUMP

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Packet Pg. 503 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 24 ■ Stop relocation from near-side to far-side stops is generally preferable from a speed and reliability perspective. Far-side stops, located past the intersection as opposed to before the intersection, reduce conflicts between buses and right-turning vehicles, which can be particularly acute at areas near freeway on-ramps. Far-side stops also allow for easier implementation of transit-signal priority (TSP) technology. *Pico/Rimpau Transit Center improvements consist of adding dedicated signals to allow westbound buses to leave the transit center onto San Vicente Boulevard coordinated with a left turn signal onto Pico and are not a standardized signalized queue jump.

City of Santa Monica
Four additional corridors located within the City of Santa Monica were analyzed by the project team. With the exception of Downtown Santa Monica, these corridors generally scored lower than the others listed above due to narrower available right-of-way, constraints from active transportation improvements, and/or better transit operations than other portions of the Big Blue Bus network. However, given that these corridors are located within the City of Santa Monica, staff have a higher degree of control in implementation.

Improvements within Downtown Santa Monica are considered the highest priority within the City. Eight routes in the new service plan will pass through or terminate in Downtown, alongside services operated by Metro. Increasing the reliability at the start and end of routes is imperative to robust operations along corridors radiating from Downtown.

Downtown Santa Monica improvements are complicated by vehicle congestion and intense pedestrian activity, particularly in the summer months. In addition, due to Santa Monica’s integrated multimodal and complete streets approach, various improvements to pedestrian and bicycle infrastructure have been constructed which constrain right-of-way for transit use. Staff will continue to develop solutions that balance these needs and work towards implementing focused transit improvements within the Downtown core.

The remaining lower-priority corridors within the City of Santa Monica are listed in the table below. Generally, right-of-way widths are too constrained for queue jumps and peak-hour bus lanes, so improvements will likely be limited to stop relocations or other targeted upgrades.

More information on the specific nature of these improvements, including planning-level cross sections of many segments, can be found in Appendix D.

Corridor Name/Details: Prioritization
Score (out of 4) Proposed Improvements
Pico Boulevard between
Centinela Avenue and
Sepulveda Boulevard
(Route 7)

3.9 Santa Monica Boulevard
between Sawtelle
Boulevard and Westwood
Boulevard

3.9 Pico Boulevard between
Avenue of the Stars and
Crenshaw Boulevard
(Route 7)

3.4 Pico Rimpau Transit
Center* at Pico and San
Vicente

3.4 Bundy Drive between Pico
Boulevard and Wilshire
Boulevard

2.4 Lincoln Boulevard between
Venice Boulevard and
Mindanao Way

2.2 Figure 21: PROPOSED IMPROV EMENTS FOR PRIORITY TR ANSIT CORRIDORS Corridor Improvements Key:

Peak-hour
bus lanes
Transit
queue jump
Stop
relocations
Figure 22: PROPOSED IMPROV EMENTS FOR CORRIDORS WITHIN THE CIT Y OF

SANTA MONICA
Corridor Name/Details: Prioritization Score (out of 4)
Pico Boulevard between 16th Street
and Centinela Avenue 2.8
Ocean Park Boulevard between 25th
Street and Bundy Drive 2.2
Bundy Drive between Ocean Park
Boulevard and Pico Boulevard 1.5

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Packet Pg. 504 Attachment: Attachment B - Brighter Blue Final Report (5617 : Big Blue Bus Comprehensive Operational 25 Conclusion
The Brighter Blue COA represents an opportunity to adapt the Big Blue Bus network to changing conditions in and around Santa Monica and West Los Angeles. While travel patterns may have changed post-pandemic, the fundamentals of high-quality transit service remain the same. Service needs to be fast, frequent, and reliable in order to serve as an effective transportation mode. Investing in a core group of high-frequency corridors will create a strong foundation for the overall network, making service more convenient, reducing transfer wait times, and offering more flexibility. Expanded service span in the morning and evenings and adding weekend service to select routes will increase the usability of transit for more trip purposes. Big Blue Bus integration with new light rail and subway connections will present new opportunities for growing ridership and enhancing regional mobility. The Brighter Blue Plan provides a blueprint for adjusting and growing service over the next few years to respond to current and planned conditions. As the plan is implemented, Big Blue Bus should regularly monitor and revisit the recommendations to ensure they remain in line with regional demand.

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Comprehensive Operational Analysis (COA)
Public Outreach Summary Report
DRAFT – May 25, 2024
Prepared for
Prepared by

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TABLE OF CONTENTS

1. PROJECT OVERVIEW......................................................................................................... 3

2. OUTREACH TOOLS AND COLLATERALS.............................................................................. 3

2.1 Fact Sheet............................................................................................................... 3

2.2 StoryMap ............................................................................................................... 3

3. FOCUS GROUP MEETINGS ................................................................................................ 4

3.1 Notification ............................................................................................................ 6

4. PUBLIC WORKSHOPS........................................................................................................ 8

4.1 Notification ............................................................................................................ 8

4.2 Virtual Public Workshop ....................................................................................... 11

4.3 In-Person Public Workshop................................................................................... 16

5. PUBLIC HEARINGS .......................................................................................................... 26

5.2 Notification .......................................................................................................... 27

5.3 Virtual Public Hearing........................................................................................... 29

4.3 In-Person Public Hearing....................................................................................... 32

6. PUBLIC COMMENTS AND DRAFT RECOMMENDATIONS SURVEY..................................... 34

6.1 Draft Recommendations Survey ........................................................................... 36

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1. PROJECT OVERVIEW
The Brighter Blue initiative aims to improve transit service for riders in Santa Monica and West Los Angeles as part of the City of Santa Monica's Big Blue Bus (BBB) Comprehensive Operational Analysis.

Serving over 30,000 daily riders across a 58-square mile service area, BBB is integral to the region's transportation network, providing daily connections to LA Metro Rail stations. As travel patterns shift in response to the pandemic, BBB recognizes the need to adapt and evolve, seizing these changes as opportunities for growth to deliver high-quality service that aligns with excellence. The Brighter Blue COA addresses current service conditions impacted by COVID-19, emerging travel behavior trends, and regional changes. The proposed Final Service Plan is aimed at increasing ridership and enhancing the customer experience, new service designs reflecting the current mobility landscape, and recommendations to improve the transit experience.

Outreach to BBB riders, key stakeholder organizations, and the public was an important part of the Brighter Blue COA effort. This report details the outreach approach, strategies, and methods implemented to achieve robust public participation in developing a final service plan for BBB. Outreach included development of multilingual materials and communication tools (surveys and website); as well as focus group meetings with key stakeholders and two rounds of public meetings. Outreach strategies and approaches were outlined in the Public Participation Plan (PPP) that was developed at the beginning of the COA process. To view the PPP, see Appendix A.

Rider Survey
Prior to public outreach kicking off for this COA, the technical planning team conducted a rider survey and garnered 1,127 responses. A summary of the rider survey results is available in Appendix A.

2. OUTREACH TOOLS AND COLLATERALS

2.1 Fact Sheet
A project fact sheet was developed and included a project overview, project map, timeline, and contact information for the project team. The fact sheet was available in physical and digital formats and was posted on the project website. Fact sheets were translated and made available in English and Spanish. See Appendix A for the fact sheet.

2.2 StoryMap
An interactive StoryMap was developed to enhance the depth of project details available on the project's webpage. A vanity URL (brighterbluebbb.com) was also selected to provide an easier way for the public to access the website. This engaging tool facilitated easy navigation and showcased project information through an interactive map and multimedia tools, highlighting both existing conditions and proposed concepts. The StoryMap tool was embedded in the project website for convenient access.

Additionally, all messaging and project materials were translated and made accessible in both English and Spanish. The StoryMap can be accessed by visiting the site: brighterbluebbb.com.

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Figure 1 Brighter Blue Website and Interactive Map

3. FOCUS GROUP MEETINGS
As part of the Brighter Blue COA process, BBB staff and project team members met with several stakeholder groups to solicit their input on desired service improvements. During this phase, 15 focus group meetings were held with key stakeholder groups representing the City of Santa Monica, West Los Angeles, community-based organizations, neighborhood associations, UCLA and Santa Monica College.

Additionally, the Brighter Blue COA team met with BBB Motor Coach Operators (MCOs) and supervisors.

To view summaries from each of these focus group sessions, see Appendix B.

Table 1 Stakeholder Focus Group Meetings Summary
Stakeholder Briefings Date Time Participants Attendees

1. BBB Operators A
(Lines 1, 2, 18, 9, 12)
11/6/23 7:15am –
8:15am
6 BBB operators and Supervisor(s)

2. BBB Operators B
(Lines 14, 15, 16, 41, 43)
11/7/23 2pm –
3pm
7 BBB operators and Supervisor(s)

3. BBB Operators C
(Lines 3, 8, 17, 23)
11/15/23 9am –
10am
7 BBB operators and Supervisor(s)

4. BBB Operators D
(Lines 5, 7, R7, R10)
11/17/23 8am –
9am
3 BBB operators and Supervisor(s)

5. SM Mobility Team 12/6/23 10:30am –
11:30am
8 • Jason Kligier
• Colleen Stoll

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• Eric Bailey
• Kyle Kozar
• Peter Dzewaltowski
• Trevor Thomas
• Jack Moreau

6. Municipal Transit
Operators
1/4/24 3pm –
4pm
6 • Dorothy Suchkova (Culver City)
• Diana Chang (Culver City)
• Kay Sasaki (LADOT)
• Joe Forgiarini (Metro)
• Scott Greene (Metro)
• Carl Torres (Metro)

7. Neighborhood
Association Focus Group
1/9/24 3:30pm –
4:30pm
3 • MK (Mid City Neighbors)
• Jerry Rubin (Ocean Park Association)
• Amy Gottstein (Ocean Park
Association)

8. Neighborhood
Association Focus Group
1/10/24 8:30am –
9:30am
3 • Nancy Duresky (Sunset Park)
• Christina Allen (Ocean Park
Association)
• Natasha Rusler (Sunset Park)

9. Neighborhood
Association Focus Group
1/11/24 6:30pm –
7:30pm
2 • Amy Gottstein (Ocean Park
Association)
• Jennifer Polhemus (Sunset Park)

10. Mobility Advocacy
Focus Group
1/18/24 2:30pm –
3:30pm
8 • Barbara Filet (Pico Neighborhood
Association)
• Cynthia Rose (Santa Monica Spoke)
• Cris Gutierrez (Streets Alliance)
• Caro Vilian (Evo LA)
• Jayro Queme (GoSoMo)
• Juan Matute (Santa Monica Family For
Safe Streets)
• Pam O’Connor (Los Angeles County
Regional Planning Commission)
• Mario Melgarejo (Climate Santa
Monica)

11. UCLA Students Focus
Group
1/23/24 10:00am –
11:00am
4 • Noor Nakhaei
• Lawrence Tran
• Isabel Sheng
• Eisha Shakeel

12. UCLA Faculty and
Staff Focus Group
1/25/24 1:00pm –
2:30pm
14 • Phoebe Chiu
• Tierra Sowell
• Michelle Shimogawa
• Consuelo Garcia
• Daniel Contreras
• Jacob Wasserman
• Wendy Conlon
• Sheehan Parker
• Christina Godinez

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• Brian Juarez
• Nick Efron
• Carolyn Attanucci
• Josheph Santiago III
• Ronald Richards

13. SMC Faculty and
Staff Focus Group
2/1/24 1:00pm –
2:00pm
4 • Kawar Ferris
• Victor Vazquez
• Jeremy Lange
• Rebecca Yilma

14. SMC Students
2/29/24 3:00pm –
4:00pm
2 • Esmi Hernandez (A.S. SMC)
• David Duncan (A.S. SMC)
• Chrissy Washington (Corsair)

15. *Familias Latinas
Unidas (FLU), (En
Español)
2/23/24 6:00pm –
7:00pm
15 (No registration provided)
*Meeting was hosted by organization and BBB staff provided overview and answered questions.

Registration was not taken at this meeting.

3.1 Notification
Notification for the stakeholder focus meetings included targeted eblasts and phone calls to groups identified by the outreach team and confirmed by BBB staff. Notification of the focus groups were sent to representatives of all seven (7) Santa Monica Neighborhood Associations, 17 business associations, 40 community Based organizations and mobility advocacy groups, and more than 250 students, staff and faculty at Santa Monica College and UCLA. Notification to the MCOs and their supervisors were handled internally by BBB staff, and notification to the City’s Mobility Team was also handled internally.

To view notification for these focus group meetings, see Appendix B.

Key Themes
Participants were encouraged to actively engage by providing input and asking questions during the focus group meetings. The following summarizes the key points discussed during the focus group meetings with these key stakeholder organizations and groups of residents.

Table 2 Focus Group Meeting Key Themes
Topic Key Themes
Service Reliability
and Frequency
• Participants expressed concerns about an inconsistency in bus schedules and its impact on daily commutes and travel plans.
• Delays, missed transfers, and overcrowding were cited as significant hindrances to a seamless transit experience. Improving the reliability and frequency of bus services emerged as a priority to address these challenges.

Community
Engagement and
Input
• Participants emphasized the importance of actively engaging with the community to gather valuable feedback and suggestions for enhancing the BBB system.
• Participants shared the importance of BBB attending community meetings, reaching out to diverse demographics, and fostering a better understanding of the services offered.

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Accessibility and
Connectivity
• Enhancing transit connectivity and accessibility emerged as key priorities for improving the BBB system.
• Participants called for the introduction of additional bus lines and improvements in accessibility for various demographic groups. • Suggestions to enhance connectivity included areas like Expo stations and Downtown Santa Monica to make public transportation more accessible and convenient for residents.

Environmental
Considerations
and Sustainability
• Sustainability was highlighted as a significant concern, with participants advocating for initiatives to reduce carbon emissions and promote ecofriendly transportation options. • Proposals included positioning the BBB as a sustainable alternative to personal vehicles and integrating bike share programs to encourage environmentally friendly commuting practices.

Safety and
Amenities
• Safety at bus stops and the availability of amenities were identified as critical factors influencing the overall transit experience.
• Participants stressed the importance of enhancing safety measures, such as improved lighting and bus stops seating, to create a more comfortable and secure environment for riders.

Promotion and
Awareness
• Increased awareness and promotion were suggested by participants for attracting more ridership.
• Participants suggested implementing targeted marketing campaigns, offering incentives for ridership, and providing accessible information about BBB services and routes.

Motor Coach Operator Survey Results
In addition to the focus group meetings with the BBB motor coach operators and their supervisors, a brief survey was conducted to better understand what issues operators faced and what improvements could be made to improve the system. A total of 25 operators participated in the survey. To view those complete survey results, see Appendix B. Below is a summary of the survey results.

Route Issues and Improvements:
• Challenges: Some operators highlighted specific challenges like difficult turning movements or the need for additional resources during peak times.
• Suggestions for Improvements: Recommendations include better crowd control, more friendly service, and adjustments to route specifics to improve service quality. • Common Passenger Comments: Operators frequently receive questions about bus timings, why buses are delayed, and about specific stops or services on the route.

Operational Feedback:
• Physical Comfort: Several operators noted issues related to vehicle comfort, such as inadequate seating or crowding.
• Driver-Passenger Interaction: Some responses pointed towards the need for drivers to manage fare disputes or other passenger interactions more effectively.

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Community Survey Results
A community survey was launched during this phase of outreach to solicit high-level feedback from BBB riders and members of the Santa Monica and West LA community. The survey asked respondents to provide information on how often they rode BBB, which routes they used, and ideas for improving service. The survey was developed in English and Spanish and a total of 426 survey responses were recorded (424 in English, 2 in Spanish). To view the full results of this survey, see Appendix C.

The responses received from the community survey indicated 82% were taken by BBB riders who use the service at least once per month. Routes 1, 2, 7 and 3 were the most frequently used lines among survey respondents. The most frequently raised concern was on-time performance and improved frequency. A large number of respondents also indicated longer service hours, and more off-peak service was important.

4. PUBLIC WORKSHOPS
A virtual and in-person Public Workshop was organized as a pivotal aspect of the strategic planning efforts for the Brighter Blue COA effort. The primary purpose of this session was to involve stakeholders in conversations about the COA's goals and gather important feedback from the community. Live interpretation services were provided for participants during both Public Workshops. The sessions were recorded and posted to the project webpage in both English and Spanish. See Appendix D for the Presentations to view the presentations shared during the Public Workshops.

Table 3 Public Workshops Details
Public Workshop Date Time Location
Virtual Public
Workshop
Wednesday, March 6,
2024
6:00pm - 8:00pm Zoom
In-Person Public
Workshop
Thursday, March 7,
2024
5:30pm - 7:30pm Santa Monica Public
Library, Multipurpose
Room

4.1 Notification
The public was invited to participate in the Public Workshops via e-blast, advertisements, social media posts, earned media and flyers distributed to several public counters in Santa Monica and West LA.

Additionally, take one flyers were posted on buses in the BBB fleet, as well as at the BBB Transit Store.

E-blasts
The City of Santa Monica distributed an e-blast inviting stakeholders to share their comments. E-blast was available in English. To view the e-blasts, refer to Appendix D.

Table 4 Eblast Notification Details
E-blast Date Sent
Initial Invitation February 21, 2024
Reminder #1 February 28, 2024

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Reminder #2 March 6, 2024
Social Media
BBB’s social media platforms were utilized to promote the upcoming public workshops. To view the social media posts, see Appendix D. Social media content was posted in English and Spanish on Facebook and Instagram.

Table 5 Social Media Notification
Platform Content Date Sent
Facebook Workshop Notification #1 2/21/24
Workshop Notification #2 2/28/24
Workshop Notification #3 3/4/24
Workshop Notification #4 3/6/24
Workshop Notification #5 3/7/24
Workshop Thank you Post 3/12/24
Instagram Workshop Notification #1 2/21/24
Workshop Notification #2 2/28/24
Workshop Notification #3 3/4/24
Workshop Notification #4 3/6/24
Workshop Notification #5 3/7/24
Workshop Thank you Post 3/12/24
Newspaper Advertisements
Advertisements were placed digitally in three (3) local publications and in print in one (1) publication to promote the upcoming Public Workshops to a broader audience. The advertisements featured a brief overview of the COA project, as well as time, date and location details. To view digital ad placements, please refer to Appendix D.

Table 6 Newspaper Advertisement Details
Newspaper Date
Santa Monica Mirror
Leader board on smmirror.com and eblast
2/21/24 – 3/6/24
Santa Monica Daily Press
Digital newsletters
2/21 – 3/6/24
Santa Monica College Corsair (print ad) 2/28/24
Daily Bruin (UCLA)
Top banner for bruinwalk.com
2/21 – 3/6/24
Meeting Flyer Distribution
A meeting flyer in English and Spanish was developed to promote the upcoming public workshop. On February 21, 2024, 300 flyers, bundled in sets of 50, were distributed across 12 sites near Santa Monica

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Bus Stops. Additionally, take one flyers were posted inside the BBB fleet and at the BBB Transit Store. To view the meeting flyer and take ones, see Appendix D.

Table 7 Flyer Notification Details
No. Location Quantity
1 City of Santa Monica
1685 Main St, Santa Monica, CA 90401 50
2 Ken Edwards Center
1527 4th St, Santa Monica, CA 90401 50
3 Santa Monica High School
601 Pico Blvd, Santa Monica, CA 90405 50
4 Virginia Avenue Park
2200 Virginia Ave, Santa Monica, CA 90404 50
5 Pico Brank Library
2201 Pico Blvd, Santa Monica, CA 90405 50
6 *Bus Stops (posted on stop pole)
Pico WB and 18th St, Santa Monica, CA 90404 x
7 Montana Avenue Branch Library
1704 Montana Ave, Santa Monica, CA 90403 50
8 *Bus Stop (posted on stope pole)
1744 Pearl St, Santa Monica, CA 90405 x
9 Annenberg Community Branch House
415 Pacific Coast Hwy, Santa Monica, CA 90402 50
10 Santa Monica College Bundy Campus
3171 S Bundy Dr, Los Angeles, CA 90066 75
11 UCLA Transportation Office/ULCA Police Department
555 Westwood Plaza, Suite 100
Los Angeles, CA 90095-1360
15 12 Blue: The Transit Store
1444 4th St, Santa Monica, CA 90401 50
Total flyers distributed 190
SMS Notification
Notification for these workshops was also conducted through SMS messages sent to BBB’s database of more than 16,500 contacts on March 5, 2024. The messages were sent in both English and Spanish. To view the SMS notification messages, see Appendix D.

Press Releases
BBB staff distributed two press releases on February 20 and February 21, 2024 to notify members of the media of the public workshops and Brighter Blue COA effort. To view these press releases, see Appendix D.

Earned Media

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Leading up to the public workshops, some media outlets provided coverage of the Brighter Blue COA process and upcoming public workshops. The details of those articles are listed below. To see copies of earned media, see Appendix D.

Table 8 Earned Media
Media outlet Headline Date Link
Santa Monica
Daily Press
Big Blue Bus begins
safety officer program
with Sunday launch*
(includes reference to
Brighter Blue meetings)
3/8/24 https://smdp.com/2024/03/08/big-blue-busbegins-safety-officer-program-with-sundaylaunch/ Santa Monica
Mirror
Blue Bus Seeks Input
on How to Improve
Service
2/22/24 https://smmirror.com/2024/02/blue-busseeks-input-on-how-to-improve-service/ Santa Monica
City Website
Big Blue Bus seeks
community input to
enhance customer
experience
2/21/24 https://www.santamonica.gov/press/2024/02/
21/ big-blue-bus-seeks-community-input-toenhance-customer-experience

4.2 Virtual Public Workshop
Public Workshop #1 was held virtually via ZOOM from 6:00-8:00 pm on March 6, 2024 to discuss the Brighter Blue COA process and to receive input from the public related to their experiences on BBB and their ideas for future service improvements. This meeting was attended by 55 members of the public and they provided 189 written or verbal comments.

During the meeting, the project team introduced participants to the study overview and objectives.

Participants provided their input on what type of features they would like to see implemented.

Additionally, live Spanish interpretation was made available throughout the meeting for participants.

Both meetings were recorded and will be made available in English and Spanish to all stakeholders after the culmination of the first meeting series.

Attendees
The following members of the public participated in the virtual public hearing on March 6, 2024. To view the redacted attendee report for this virtual workshop, see Appendix D.

Table 9 Virtual Workshop Participation
No. Name No. Name
1 Alejandro Hernandez 29 Kecia Weller
2 Amy Gottstein 30 Kelly Kuvo Richardson
3 Annie Chan 31 Larissa Hogan
4 Austin Phung 32 Laura Blumenthal
5 Benjamin Tomimatsu 33 Leontynae Rhynes
6 Bill Lam 34 Louis Zeledon

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7 B. Johnstone 35 Lynn Stokes
8 Cecile Oreste 36 Maria Garcia
9 Connie Ho 37 Mario Melgarejo
10 Cynthia Rose 38 Marls Lickhalter
11 Deborah Lynch 39 Mary T. de la Pena
12 Debra Shepherd 40 Michael Harris
13 Diane Murphy 41 Michael Soehner
14 Dominick Falzone 42 Mojiy Jimoh
15 Dominic Sarabia 43 Mousey Kim
16 Edmund Xu 44 Nancy Sanchez
17 Berman 45 Nilaya Kanuri
18 Grant Lyon 46 Pamela Singletary
19 Greta saran 47 Patsy Proctor
20 Halley sprung 48 Rebecca Lantry
21 Ian Dutton 49 Robert See
22 Jane K 50 Robin Sherry
23 Jerry Rubin 51 Sam Butler
24 Jill Turkfeld 52 Scott Greene
25 Jose Dennis Alabaso 53 Sharon Resendiz
26 Judy Abdo 54 Sy Wilson
27 Justin Wong 55 Theodoric Huang
28 Kandy Arnold
Virtual Public Workshop Feedback Activity
Upon registration, attendees were asked to answer a series of questions on ZOOM regarding their connection to Santa Monica, their use of public transportation, and how they learned about the meeting. The results are provided below.

Question 1
5%, 9
9%, 16
16%, 30
16%, 30
22%, 40
32%, 57
0 10 20 30 40 50 60
I go to school here
Other
I work here
I have health appointments here
I visit major destinations like the Santa Monica Pier
I live here
What is your relation to Santa Monica?

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Question 2
Question 3
Comment Themes
Participants were encouraged to actively engage by providing input and asking questions during the Q&A portion of the meeting. Participants provided a total of 189 verbal or written comments during this meeting. The following summarizes the key points discussed during the meeting regarding the Big Blue Bus (BBB) system. To see the Comment Log for the virtual and in-person public workshop, please refer to Appendix D.

Table 10 Virtual Workshop Comment Themes
Topic Key Themes
Service Frequency • Participants indicated a preference for increased frequency, especially during peak hours and weekends.
0%, 0
5%, 5
24%, 24
31%, 32
40%, 41
0 5 10 15 20 25 30 35 40 45
Never
Rarely
Sometimes
Daily (5 or more times per week)
Often (1-4 times per week)
How often do you use public transportation?
0%, 0
0%, 0
2%, 2
6%, 6
7%, 7
13%, 12
19%, 18
53%, 49
0 10 20 30 40 50 60
Flyer at public counter
Phone Call
Friend or Family Member
Newspaper Ad
Flyer on the bus
Other
Social Media
Email /Text
How did you hear about this meeting?

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• Specific requests for more frequent service on Line 9 and other key routes to reduce wait times.

Route Requests
• Participants requested the implementation of new routes such as “R1” and “R9” to cater to specific commuting needs.
• Comments included requests for more reliable and fixed routes over ondemand services for predictable travel.

Service Quality
• Feedback focused on improving the cleanliness and overall quality of the bus service.
• Suggestions included more frequent cleaning and maintaining buses in better condition.

Customer Service • Comments highlighted the need for better customer service, with specific mentions of staff friendliness and driver professionalism.

Pricing Concerns
• Participants expressed concerns about fare prices, requesting more affordable options and questioning the cost-effectiveness of current pricing strategies.

Operational
Efficiency
• There were requests for improved operational efficiency, including better on-time performance and reduced delays.
• Suggestions for more accurate bus schedules and better coordination with real-time transit apps.

Accessibility
• Participants highlighted the need for better accessibility, particularly for seniors and those with disabilities.
• Comments included requests for closer bus stops and more accessible vehicle features.

Environmental
Impact
• Participants showed support for eco-friendly initiatives, with comments encouraging the use of sustainable practices in bus operations.

Improvements Priorities Activity
To garner additional feedback on the public’s improvement priorities, virtual workshop attendees participated in a resource allocation activity. The activity was hosted virtually through the Mentimeter software. For some questions, participants were asked to rank priorities and for others, participants were provided with “100-points” they allocated to different options that were presented during the presentation. Between 25 and 32 meeting attendees participated in this activity. The following charts summarize the responses from meeting participants. The full results of this activity are available in Appendix D.

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Figure 2 Please rank the following in order of importance for you Table 11 Summary of improvements ranking activity (virtual workshop) Improvement 1st Place Votes 2nd Place Votes 3rd Place Votes Shorter wait for the bus 13 5 3
Shorter travel time on the bus 5 10 6
Shorter walk to the bus stop 3 6 12
Figure 3 At what time of day is it MOST important to add more frequency

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Figure 4 Which of the following do you prefer in areas that cannot support frequent bus service Figure 5 Improvements Priority

4.3 In-Person Public Workshop
Public Workshop #2 was held in-person at the Santa Monica Main Library on Thursday, March 7, 2024 from 5:30pm to 7:30pm. The purpose of this meeting was to discuss the Brighter Blue COA process and to receive input from the public related to their experiences on BBB and their ideas for future service improvements. This meeting was attended by 26 members of the public and they provided 12 verbal comments/questions, and 9 comments/questions were submitted in writing. Live Spanish interpretation was made available during this meeting and materials were provided in English and Spanish.

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During the meeting, the project team introduced participants to the COA process and objectives.

Participants provided their input on what type of features they would like to see implemented.

Additionally, live Spanish interpretation was made available throughout the meeting for participants.

Attendees
Meeting participants were asked to sign into the meeting. To view the redacted sign-in sheets from this meeting, please see Appendix D.

Table 12 In-Person Workshop Participation
Attendee Report – In-Person Public Workshop
Upon registration for this meeting, attendees were asked to answer a series of questions regarding their connection to Santa Monica, their use of public transportation, and how they learned about the meeting. The results are provided below.

No. Name No. Name
1 Amy Gottstein 14 Luka P
2 Andrea Fonsele 15 Mario Melgarejo
3 Bill Davids 16 May
4 Chung 17 Nuri Halperin
5 Deepak Kaushik 18 Pam Oconnor
6 Dennis Ficker 19 Seimah Edirisinge
7 Dorthy Suchera 20 Sharon L Resendiz
8 Eugene Salinsky 21 Shaun Howard
9 Fransico Mioy 22 Sirinya Matute
10 Jack Meyhue 23 Soraya De Chadarevian
11 Jacqueline Ashouroof 24 U. Chahn
12 Jose Melendez 25 Wang Wright
13 Juan Matute 26 Zoey Muntaner

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Question 1
Question 2
Question 3
0%, 0
2%, 2
15%, 7
19%, 9
23%, 11
41%, 20
0 5 10 15 20 25
Other
I go to school here
I work here
I have health appointments here
I visit major destinations like the Santa Monica Pier
I live here
What is your relation to Santa Monica?
0%, 0
13%, 4
15%, 5
34%, 11
38%, 12
0 2 4 6 8 10 12 14
Never
Rarely
Sometimes
Daily (5 or more times per week)
Often (1-4 times per week)
How often do you use public transportation?
0%, 0
0%, 0
0%, 0
0%, 0
4%, 1
4%, 1
4%, 1
88%, 19
0 2 4 6 8 10 12 14 16 18 20
Flyer on the bus
Friend or Family Member
Phone Call
Flyer at public counter
Social Media
Other
Newspaper Ad
Email/Text
How did you hear about this meeting?

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Comment Theme Summary
Meeting participants submitted 21 comments (12 verbal, 9 in writing) and the table below provides a summary of those comments.

Table 13 In-Person Workshop Comment Summary
Topic Comments
Service Frequency
and Timing
• Concerns about the adequacy of service frequency, particularly during offpeak hours and the implications for safety and utility. • Specific requests for changes in bus schedules to accommodate community events and improve access to destinations like UCLA.
• Complaints about the inaccuracy and lack of up-to-date schedule information.

Route Coverage
and Stop Locations
• Dissatisfaction with the current routes not covering key areas like West LA and requests for adjustments in bus stops (e.g., placement after traffic lights for safety).
• Suggestions for route adjustments to improve connectivity and convenience, including requests for fewer stops on certain routes or the reinstatement of specific stops near key locations.

Safety and
Accessibility
• Numerous concerns over safety, including harassment on buses and the need for bus drivers to enforce rules and ensure safety for all passengers, including vulnerable groups.
• Issues related to ADA compliance and the inappropriate use of designated spaces by non-disabled individuals.
• Suggestions for improving physical infrastructure at stops to enhance safety and protection from the weather.

Technology and
Communication
• Frustration with digital signage being unreadable due to sunlight or poor angles.
• Requests for better real-time communication regarding bus arrivals, especially when there are delays or cancellations.

General Service
Quality
• Feedback on the need for cleaner, more comfortable seating and wellmaintained facilities. • Calls for more respectful and considerate behavior from both drivers and passengers to foster a more pleasant and respectful environment.

Improvements Priorities
To garner additional feedback on the public’s improvement priorities, in-person workshop attendees participated in a resource allocation activity. The activity was hosted virtually through the Mentimeter software. For some questions, participants were asked to rank their improvement priorities. Between 13 and 15 workshop attendees participated in this activity. The following charts summarize the responses from meeting participants. The full results of this activity are available in Appendix D.

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Table 14 Summary of
improvement ranking activity (in-person workshop)
Improvement 1st Place Votes 2nd Place Votes 3rd Place Votes Shorter wait for the bus 9 3 1
Shorter travel time on the bus 3 5 5
Shorter walk to the bus stop 1 5 7
Figure 7 At what time of day is it most important to add more frequency? Figure 6 Please rank the following in order of importance for you

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Figure 8 Which of the following service do you prefer?
Figure 9 Which of the following do you prefer in areas that cannot support frequent bus service? Comment Board Results
Participants at the in-person meeting were
encouraged to provide comments on the
‘comments’ display boards. Two boards were
featured at the meeting. The first board
asked participants to identify features of BBB
that they liked and the other board asked
participants for their ideas to improve the
BBB system. To access images of the
comment boards this workshop, please refer
to Appendix D.
‘What I Like’ Board
The feedback highlights positive aspects of BBB service, particularly praising its frequency, cleanliness, and safety over Metro. There are specific requests for increased Sunday service on Route 5 and better

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daily frequency in areas like Wilton/18th Blvd. Users appreciate the affordability, zero-emissions initiatives, and payment system. The service is noted for its convenience, with stops near homes and routes to downtown Santa Monica. The buses are described as safe and clean, supported by courteous drivers and comfortable seating.

Table 15 'What I Like' Board Comments
What do you like about Big Blue Bus?

1. More frequency for route 5 on Sunday

2. Stops are close to my house

3. Generally good payment system

4. Safe and clean & drivers & worker to be close by. Or I give up on the bus to Anaheim

5. Good coverage below the western side of town

6. Generally cleaner than Metro

7. Zero emissions DMS

8. Affordable

9. Trasport service to Downtown SM on Pico Blvd and Lincoln

10. Much more safe & clean than metro

11. Going zero emissions

12. Drivers generally courteous

13. Comfortable ride & seats!

14. Some friendly operators

15. Good coverage near Wilton / 18th Blvd – Good route to Vons – Thu E10

16. Space for riders, good frequency during the day

17. Convenience and generally friendly drivers

18. Buses are mostly clean and Service reliability is better than Metro (but still low as norm for newcomers)
Ideas Board
The comments on improving BBB service emphasize increasing bus frequency, especially on weekends and during peak hours, and expanding the use of electric buses for sustainability. Safety, cleanliness, and real-time updates are key concerns, with calls for more cameras and consistent cleaning. Requests for better infrastructure, like shaded bus stops, and enhanced accessibility, including ADA-compliant training

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for drivers and bike racks on buses, are prominent. Technological improvements such as an improved app interface and integration of Metro’s TAP system are also mentioned.

Table 16 Ideas Board Comments
Topic

1. Clean the bus top priority.

2. Consult more on bus routes.

3. Put a bike rack on all BBB buses.

4. More electric buses, especially on Zone 1.

5. More frequent buses, especially for Route 7.

6. Electric bus trials?

7. Metro’s TAP system on BBB.

8. Shade & Shelter at bus stops.

9. Run BBB buses more frequently during weekends.

10. More buses on weekends.

11. Cameras on buses for safety.

12. Timeliness.

13. Shade at bus stops.

14. Push button to request a stop.

15. Truly dedicated lanes, I love it especially on Lincoln!

16. More safety features.

17. The seats should all be the same.

18. The sitting is not comfortable.

19. Big Blue should be FREE.

20. The stats should all be available at the stop.

21. We need to install device that counts people at different times.

22. Own dedicated bus lanes.

23. Shade & bench at stops.

24. App for real time updates on bus locations (map).

25. Help us know when the bus is comfortable.

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26. Cleanliness.

27. Safety.

28. Odor.

29. No more cloth seats.

30. Improve bus to walking connections.

31. Simpler, better app interface.

32. Friendly.

33. Holding up umbrellas for passengers.

34. More routes to key city centers.

35. More routes.

36. Speed up service.

37. The traffic lights should be on a timer for the bus.

38. New cleaner on a regular basis.

39. Affordable rates.

40. Training drivers on ADA compliance.

41. Headways.

42. Shorter headways!

43. Max!

44. Add more services.

45. Shade + lights at all stops.

46. Bus stop shelter.

47. 1-2 more operators during rush hour.

48. Need more buses on weekends.

49. Big electric buses only.

50. Safety is number one.

51. Improve the cleaning schedule.

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System Map Activity
At the in-person meeting, participants were encouraged to actively engage by commenting on the system map.

Participants were encouraged to place sticker dots to
show where they take the bus to and from. Attendees
were also encouraged to provide comments on sticky
notes and place them in specific areas that their comment pertained to. The table below is a summary of the
comments that were provided on the system map.

Table 17 System Map Comments Summary
Topic Key Themes
Route Expansion and
Rerouting
• Many comments suggest expanding or rerouting existing routes to better serve various areas or alleviate congestion.

Frequency and Service
Improvement
• Several comments highlight the need for increased frequency, shorter headways, and better service during peak hours or in specific areas.

Infrastructure and
Facilities
• Concerns and suggestions regarding infrastructure improvements such as electric charging stations, shared inter-agency resources, and accessibility of pass information are mentioned.

Connection and
Integration
• Integration with other transportation systems, such as Metro services, people movers, and major transit hubs, is emphasized to enhance connectivity and streamline travel.

Operational Efficiency
and Customer
Experience
• Issues related to operational efficiency, underused routes, and customer experience, including overcrowding, cleanliness, and ease of navigation, are raised.

Brighter Blue Bucks Activity
During the in-person public workshop, attendees were provided with 10 ‘Brighter Blue Bucks’ to allocate to the service improvements they preferred. This activity was similar to the resource allocation digital activity that took place during the virtual public workshop. The activity was accompanied by several display boards that explained the improvements, as well as a board to describe some of the tradeoffs associated with the improvements. To view the display boards present at this workshop, please see Appendix D.

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Figure 10 In-Person Workshop Improvement Priorities Activity Results

5. PUBLIC HEARINGS
Following the release of the Draft Service Plan by the technical planning team, two (2) public hearings were held to provide the public with an opportunity to provide feedback on the plan. Notification for these hearings adhered to BBB policies (see Appendix E), and legal advertisements were published at least 14 days prior to the first public hearing. Additionally, comments were accepted from the public following the hearings for at least 20 days (April 21 – May 24). Adherence to accessibility policies was also met. The in-person hearing on April 20 was held at an ADA accessible facility and live captioning was provided for hearing impaired persons. Additionally, a press release was distributed prior to the public hearings, and recordings and transcripts of both hearings were developed (Appendix E). 2%
4%
7%
15%
17%
18%
18%
19%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Other Priorities (Better shade, cleaner buses and bus stops) Routes to New places
New On Demand Services
More Frequent Service On Weekends
Safety and Security
Shorter Travel Times (Faster Speed)
Longer Hours
More Frequent Service on Weekdays
Improvement Priorities

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Table 18 Public Hearings Details
Meeting Date Time Location
Virtual Public Hearing Tuesday, April 16, 2024 6:00pm – 8:00pm Zoom In-person Public
Hearing
Saturday, April 20, 2024 10:00am – 12:00pm Virginia Avenue Park (2200 Virginia Ave,
Santa Monica, CA
90404)
During the meetings, project staff presented on proposed service changes that would be implemented over the next five years. The proposed changes included:
• Improving weekday frequency to 10 minutes or better on major corridors. • Expanding service hours earlier in the morning and later at night. • Adjusting route alignments to connect with future Metro Rail D Line, C Line, and K Line stations.

Participants provide written and verbal comments recorded by a court reporter. Additionally, live interpretation was made available to participants for both Public Hearings. The meetings were recorded and will be made available in English and Spanish to all stakeholders.

To view the presentations shared during the Public Hearings, see Appendix E.

5.2 Notification
Notification of these public hearings was conducted in adherence to the City’s policy on public hearing procedures (Public Hearing and Community Meeting Procedures for Major Service or Fare Changes, 2019). Necessary notification was sent at least 14 days before the first public hearing. Notification was first disseminated through three legal advertisements placed in three local newspapers and a press release. Additionally, notification was distributed via eblast, SMS text message, physical flyer drop-offs at public counters, social media, and take-one flyers posted on the BBB fleet.

E-blast
The City of Santa Monica distributed several eblasts to invite stakeholders to attend the hearing and share their comments on the draft service changes. The eblasts were available in English and Spanish. To view eblasts sent out for the public hearings, see Appendix E.

Table 19 Public Hearing Eblast Notification
E-blast Distribution Date
Initial 4/2/24
Reminder #1 4/10/24
Reminder #2 4/15/24
Reminder #3 4/18/24
Thank You Eblast 4/30/24
Advertisements

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Legal advertisements were designed to promote the upcoming Public Hearings to a broader audience and comply with BBB policy to notify the public of hearings at least 14 days in advance. Three legal ads were published in the publications listed below, and one display ad was published in the Santa Monica Star (publication does not publish legal ads) Copies of publication affidavits are available in Appendix E.

Table 20 Legal Advertisement Details
Advertisement Distribution Date
Santa Monica Mirror 4/2/24
Santa Monica Star (Display Ad) 4/1/24
Santa Monica Daily Press 4/2/24
Santa Monica Observer 4/2/24
Social Media
The City’s social media platforms were utilized to promote the upcoming Public Hearings and accompanying draft service changes survey. To view the social media posts, see Appendix E. Social media content was posted in English and Spanish.

Table 21 Public Hearing Social Media Notification
Platform Content Date Sent
Facebook Public Hearing Reminder #1 4/2/24
Public Hearing Reminder #2 4/9/24
Public Hearing Reminder #3 4/15/24
Public Hearing Reminder #4 4/16/24
Public Hearing Reminder #5 4/19/24
Thank You Post, Survey Promotion 4/23/24
Survey Promotion #2 4/30/24
Survey Promotion #3 5/8/24
Survey Promotion #4 5/16/24
Survey Promotion #5 5/24/24
Instagram Public Hearing Reminder #1 4/2/24
Public Hearing Reminder #2 4/9/24
Public Hearing Reminder #3 4/15/24
Public Hearing Reminder #4 4/16/24
Public Hearing Reminder #5 4/19/24
Thank You Post, Survey Promotion 4/23/24
Survey Promotion #2 4/30/24
Survey Promotion #3 5/8/24
Survey Promotion #4 5/16/24
Survey Promotion #5 5/24/24

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Flyer Distribution
A meeting flyer in English and Spanish was developed to promote the hearings. In advance of the hearings, 500 flyers were distributed across 12 public counter sites near BBB bus stops. To view the flyer, see Appendix E.

No. Location Quantity
1 City of Santa Monica
1685 Main St, Santa Monica, CA 90401 50
2 Ken Edwards Center
1527 4th St, Santa Monica, CA 90401 50
3 Santa Monica High School
601 Pico Blvd, Santa Monica, CA 90405 50
4 Virginia Avenue Park
2200 Virginia Ave, Santa Monica, CA 90404 50
5 Pico Brank Library
2201 Pico Blvd, Santa Monica, CA 90405 50
6 Bus Stops
Pico WB and 18th St, Santa Monica, CA 90404 4
7 Montana Avenue Branch Library
1704 Montana Ave, Santa Monica, CA 90403 50
8 Bus Stop
1744 Pearl St, Santa Monica, CA 90405 4
9 Annenberg Community Branch House
415 Pacific Coast Hwy, Santa Monica, CA 90402 50
10 Santa Monica College Bundy Campus
3171 S Bundy Dr, Los Angeles, CA 90066 75
11 UCLA Transportation Office/ULCA Police Department
555 Westwood Plaza, Suite 100
Los Angeles, CA 90095-1360
15 12 Blue: The Transit Store
1444 4th St, Santa Monica, CA 90401 50
SMS Notification
Two SMS notification messages were sent by BBB to notify its database of 16,500+ contacts of the hearings. To view the SMS messages, see Appendix E.

Table 22 Public Hearings SMS Notification
SMS Notification Date Sent
Public Hearing Notification #1 4/11/24
Public Hearing Notification #2 4/18/24

5.3 Virtual Public Hearing
Public Hearing #1 was held virtually via ZOOM on April 16, 2024 from 6:00-8:00 pm to share the proposals included in the Draft Service Plan, and to garner feedback during the public comment portion of the hearing. The meeting was attended by 46 members of the public and included a presentation and

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overview of the draft service changes and was followed by a public comment period which garnered 66 verbal or written comments.

Attendees
Participants in this hearing were asked to register and when commenting, to provide their name and city of residence. To access the attendee report for the virtual public hearing, please see Appendix E.

Table 23 Virtual Hearing Participation
No. Name No.
1 Ally Hamilton 24 Lou
2 Amy G 25 Louis Zeledon
3 Ant Honey 26 Luka Peharda
4 Arnold Sobol 27 M K
5 Bill Lam 28 Makesi Gaither
6 Chris Michel 29 Margarita Torres
7 David Mach 30 Mary Ann Ryan
8 Debra Shepherd 31 Mary Johnson
9 Dominic Sarabia 32 Michael Harris
10 Freida Dubin 33 Nancy J Duresky
11 Guest (did not leave name) 34 Noe Solano
12 Guest (did not leave name) 35 Owen Gorman
13 Guest (did not leave name) 36 P Fauntleroy
14 Jacob Wasserman 37 Raag Agrawal
15 Jean Fleet 38 Rayne Laborde Ruiz
16 Jenny Lens 39 Richard Newton
17 Jerry Rubin 40 Richard Park
18 Jose Dennis Alabaso 41 Roland West
19 Josh Xu 42 Russell Jones
20 Lawrence Tran 43 Sam Butler
21 Lizzie Estrella 44 Scott Greene
22 LoEtte Loshak 45 Shahab Yarmohammadi
23 Lois Zhang 46 William Olenen
Key Themes
Participants were provided up to three minutes to provide public comments verbally during the virtual public hearing. A total of 66 comments were provided including 45 written comments and 21 verbal comments. A court reporter was present during the meeting and the hearing was recorded. To view transcripts for the virtual and in-person public hearing, please refer to Appendix E.

Table 24 Virtual Hearing Comment Themes
Topic Key Themes
Service
Enhancements
• Several attendees expressed gratitude for improvements such as the frequency of buses on specific routes.

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• Positive feedback was given for extending the operational days of certain routes, which were described as essential by daily commuters. • Positive feedback on the overall planning and enhancements to the bus services that facilitate more convenient travel.

Concerns about
Service Reductions
• Multiple commenters specifically mentioned the elimination of Rapid bus No. 3 and Rapid bus No. 7 as problematic.
• Concerns were voiced about the reduction of services to neighborhoods or stops, which some attendees felt still had significant demand. • Feedback included worries that the removal of certain routes would lead to longer travel times and decreased convenience.
• Several concerns were raised about the change affecting UCLA's connectivity, particularly the proposal to abandon the Hilgard terminal, which has historically served as a central hub for buses serving the campus.

This terminal was noted for its amenities like seating, shade, and restrooms, which are lacking at other stops.

Infrastructure
Improvements
• Requests were made for upgrades to bus stops, including the need for reliable buses, seating, and shelters.
• Attendees suggested improvements in accessibility features at bus stops to accommodate elderly and disabled passengers.
• Calls for enhanced overall infrastructure to ensure that bus services are comfortable and convenient for all users.

Route Adjustments
• Several suggestions were made to alter specific routes to better serve community areas and maintain essential services.
• Feedback included strong requests to reconsider the removal of bus stops that are heavily used by the community.
• Comments highlighted the need to adjust routes to better connect with other public transportation options and key locations.
• Suggestions were made regarding the adjustment of Route 43 to better serve the Pico neighborhood and Santa Monica College (SMC), emphasizing the importance of maintaining multiple routes servicing SMC due to the high volume of commuting students.
• There were calls to reconsider the decision to cut services to Playa Vista, particularly on Route 14, due to its importance to both residents and workers in the area. The feedback highlighted the community’s reliance on this service for accessing work and other daily needs.

Bus Operational
Issues
• Comments noted frequent breakdowns of buses and suggested updating or replacing older buses to ensure reliability.
• Issues were raised about the timeliness of buses, with suggestions for more accurate scheduling to prevent delays.
• Attendees expressed dissatisfaction with the operational efficiency of certain routes, suggesting a need for review and enhancement.

Accessibility
• Concerns were repeatedly expressed regarding the accessibility of the bus services for people with disabilities.
• Feedback included the need for buses to allow more time for boarding, particularly for elderly and disabled passengers.
• Requests for better training for bus drivers to ensure they stop at all designated stops and assist those who need more time to board.

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Environmental
Impact
• Some comments addressed the environmental benefits of improving bus service, suggesting that more frequent and reliable services could reduce car use.
• Attendees expressed support for initiatives that promote public transportation as a greener alternative, praising the potential impact on reducing traffic and pollution.

Driver Conduct and
Customer Service
• Several attendees commented on the behavior of bus drivers, including issues with drivers not stopping at designated stops.
• Negative experiences with driver interactions were noted, with calls for better customer service and driver training.
• Positive remarks were also made about some drivers' professionalism and courtesy, suggesting variability in service quality.

4.3 In-Person Public Hearing
An in-person public hearing was held on Saturday, April 20 from 10am-12pm at Virginia Avenue Park and
attended by 22 members of the public. The in-person
hearing included a presentation of proposed service
changes and an opportunity for verbal or written
feedback on the proposals. Display boards featuring
route changes were also present at the hearing,
providing context and details of the proposed changes.

Booklets with the draft service changes were also
available for attendees in both English and Spanish. Following the presentation, the meeting broke out into a public comment session and all comments were audio recorded and transcribed by a certified court reporter. Transcripts from both public hearings are available in Appendix E.

Attendees
To view redacted sign-in sheets from the in-person public hearing, please refer to Appendix E.

No. Name No.
1 Amy Gottstein 12 Juan Matute
2 Barbara Kessel 13 Laurence Giglio
3 Barry Adler 14 Leo Gonzalez
4 Caro Vilan 15 Lisa Bakewell
5 David Duncan 16 Lon Tinney
6 Dorthy Suchkoda 17 Markesha Haynes
7 ED Rudolph 18 Sasha I
8 Erlinda Valle 19 Siruna Matute
9 Esmeralda Hernandez 20 Sureye De Chadurine
10 Jerry Rubin 21 Veer Gupta
11 Jonathan Orbon 22 Wayne Wright

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Key Themes
Participants were encouraged to provide comments during the public comment portion of the meeting.

The following summarizes the key points discussed during the focus group meetings regarding the Big Blue Bus (BBB) system. A total of 16 public comments, 13 verbal and 3 written, were provided during the in-person hearing. A summary of those comments is provided in the table below. To access the full transcript for t in-person public hearing, please refer to Appendix E.

Table 25 In-Person Hearing Comment Themes
Topic Key Themes
Service Frequency
• Calls for increased service frequency on weekends, particularly for routes that restrict users' access to major lines during non-weekday hours. This limitation notably affects residents who rely on public transit as their primary means of transportation.
• Requests made to restore service to areas where stops have been moved further away, causing inconvenience, especially highlighted by residents with mobility impairments.
• Requests for buses to operate earlier and later in the day to accommodate varied schedules, such as those of workers who finish late or need to travel early in the morning.

Accessibility
• Concerns raised regarding the need for buses with better accessibility features, such as wider on-ramps for wheelchair access and buses with better lighting at stops to ensure safety at night.
• Calls for improved lighting at bus stops to make them safer for all users, especially those in wheelchairs who feel vulnerable in poorly lit areas. • Specific mentions of the benefits of certain buses with longer and wider ramps, making boarding easier and safer for users with disabilities.

Connectivity
• Proposals for rerouting some bus lines to provide direct access to key health services and medical facilities during peak hours, which would benefit users with frequent medical needs.
• Suggestions to adjust bus routes to better connect educational campuses, facilitating easier travel for students who have classes at multiple locations. • Recommendations to connect bus routes more effectively with major transit lines, improving overall network integration and user convenience.

Service Efficiency
• Critiques of routes where buses run empty, with suggestions to reroute or extend these to higher-demand areas to improve utilization and reduce operational waste.
• Recommendations to review and optimize layover points to match service provision more closely with actual user demand, thereby increasing the efficiency of the service.
• Comments on the need to address route overlaps where multiple buses serve the same route simultaneously, leading to inefficiencies and longer wait times for subsequent buses.

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6. PUBLIC COMMENTS AND DRAFT RECOMMENDATIONS SURVEY
Following the conclusion of the two public hearings, the public comment period remained open through May 24, 2024. The public were provided the opportunity to submit their comments in writing via email to brighterbluebbb.com or via mail to Big Blue Bus. A draft recommendations survey was also launched at the beginning of the Public Hearing process on April 2, 2024. The survey and comment period ended on Friday, May 24.

The table below provides a summary of the 39 written comments received following the public hearings and 14 comments received prior to the beginning of the public hearing comment period on April 2, 2024. To view the full comments, see Appendix G.

Table 26 Public Comments Summary
Topic Summary
Service
Frequency and
Timing
• Many comments focused on the need to increase the frequency and reduce headways of various bus routes to improve reliability and convenience. • Suggestions included more frequent buses during peak hours and on weekends to better accommodate commuting schedules.
• Comments suggested BBB riders could benefit from increased service, especially during morning and evening peak times to support student and worker commutes.

Route Changes
and Extensions
• Feedback included both support and opposition to proposed changes in bus routes and terminus points, expressing concerns about accessibility and convenience.
• Some proposed extending certain routes to better connect with key destinations like airports or new metro stations.
o Route 3: There were suggestions to extend Route 3 to better connect with new metro lines and the LAX People Mover, which would improve access to the airport.
o Route 14: Some comments focused on extending Route 14 to reach new metro stations, which would help integrate bus routes with expanding metro services, particularly aiming to enhance access to significant transit hubs.
o Route 7: There was discussion about adjusting Route 7 to connect with upcoming Metro stations, which would facilitate better transit flow and connectivity in the area.
• Criticisms were directed at routes perceived as redundant or inefficient, with suggestions to realign or combine them for better service. o Route 5 and Route 7: There were suggestions to swap the eastern sections of Route 5 and Route 7 to better optimize their paths and improve connectivity to Metro stations, addressing perceived inefficiencies in their current alignments.
o Route 14: Criticisms of Route 14 focused on its service in certain sections that were viewed as redundant with other services, with suggestions to remove the redundant segments for more efficient routing. o Route 16: Comments suggested routing changes to Route 16 to avoid overlapping with other routes and better serve community needs,

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specifically recommending adjustments to avoid narrow streets and improve accessibility.

Accessibility
• Comments highlighted the need for better accessibility features on buses and at bus stops, especially for disabled riders and those with mobility issues. • Suggestions for installing more benches, better signage, and real-time information displays at stops.
• Specific requests included improvements to accommodate passengers with wheelchairs and provide easier access to public transport from residential areas.

Fares
• Feedback on the affordability of bus services, with suggestions to lower the price of passes and improve transfer options.
• Some users requested the continuation of cash payment options for those who might not use digital payment methods.
• Calls for matching free ride days with other transit services to simplify fare systems and encourage more frequent use.

Customer
Service
• Requests for better communication regarding service changes, delays, and cancellations, ideally through multiple channels including social media and transit apps.
• Criticisms of poor response times to customer inquiries and suggestions for more proactive customer service.
• Examples included specific instances where lack of information led to confusion or inconvenience.

Bus Stops
• Numerous comments on the need to improve the physical infrastructure of bus stops to enhance safety and comfort.
• Suggestions for more lighting, shelter, and security at bus stops, especially in less densely populated areas.
• Concerns about the placement and maintenance of stops, with requests to consider the safety of locations, particularly at night.

Environmental
and Policy
Considerations
• Comments were provided related to the environmental impact of bus transit, including the integration of more electric buses and considerations for reducing the overall carbon footprint.
• Calls for aligning bus transit policies with broader city and regional goals for sustainability and reduced car dependency.
• Advocacy for more robust public transit as a means to combat urban sprawl and reduce traffic congestion.

Community
Engagement
• Comments expressed appreciation for the opportunity to provide input through public hearings and feedback mechanisms, but also critiques of how effectively this input would be used.
• Requests for more frequent and meaningful engagement with the community to gather a wide range of opinions and experiences.
• Suggestions for setting up regular forums or advisory boards that include diverse community representatives to aid in transit planning.

Table 27 Public Comments Prior to Comment Period Summary Topic Summary
Bus Scheduling
and Reliability
• Complaints about long wait times, especially on weekends and off-peak hours.

Suggestions include shorter headways for more consistent service.

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• Numerous reports of buses being unreliable in terms of adhering to the scheduled times, which often leads to missed connections and delays.

Service
Improvements
• Requests to bring back previously discontinued routes like Line 4 and 44 to better serve community needs.
• Proposals for new bus services and expansions, such as more mid-day services for R10 and a new E10 service from Union Station to Santa Monica.

Bus Capacity
• Frequent issues with buses being too full to accept more passengers, particularly during rush hours.
• Suggestions include using larger buses or increasing the number of buses during peak times.

Amenities and
Accessibility
• Calls for USB charging ports on buses to accommodate passengers' electronic devices, especially useful during long rides requiring multiple connections. • Feedback on making buses more accessible for disabled individuals and addressing issues like smoking and vaping on buses to ensure a comfortable ride.

Community
Engagement
• Concerns that the BBB staff does not adequately consider public feedback when making service decisions. Calls for a more inclusive approach to planning that genuinely considers and integrates public suggestions.

6.1 Draft Recommendations Survey
In conjunction with the public hearing comment period, a survey was launched to solicit feedback on specific draft service changes presented to the public. The digital survey was developed in English and Spanish and garnered 339 (337 English, 2 Spanish) total responses between April 2 and May 24, 2024.

The following is a summary of the results from that survey, to view the full draft recommendations survey report, see Appendix F.

The results from the survey indicated most survey responses were from members of the public that did review the draft service plan (85%), and the majority of responses (88%) came from BBB riders who use the service at least once per month. The most commonly used routes among survey respondents are Route 1 (53%), Route 2 (35%), Route 7 (33%) and Route 3 (31%). Respondents indicated that if the plan were implemented as it was presented, 44% of respondents would use BBB more and 40% the same amount, while just 9.3% of respondents said they would ride less often and 6.5 % said they wouldn’t use BBB at all.

Included in this survey was also a question that asked respondents to rank their service improvement priorities and the top priorities were “Investing in high-frequency 10 minute or better service on key corridors” and “Extending service hours on many routes earlier in the mornings or later in the evenings.” The public was also presented with each individual service change, and they were asked to respond whether or not they agreed to the change, were neutral or were opposed to the change. The changes with the highest support indicated by ‘strongly agree’ or ‘agree’ were proposals including:
• Connecting Route 3 to the future LAX/Metro Transit Center (C/K Lines) – 88% • Extending operating hours later in the evening on Routes 1, 2, and 17 – 78%

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The proposals with the most opposition, indicated by ‘disagree’ or ‘strongly disagree’ responses included:
• Shortening Route 5 to operate between 17th/SMC Station and Westfield Century City – 23% • Ending Route 8 at UCLA Gateway Plaza rather than Hilgard Terminal so all Westwood Blvd routes go to the same place – 17%
• Combining Route 3 and Rapid 3 into one route with all-day 10-minute service – 17%

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Packet Pg. 542 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix A

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Packet Pg. 543 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix A.1
Public Participation Plan

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Packet Pg. 544 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) City of Santa Monica – Big Blue Bus
Comprehensive Operational Analysis
Public Participation Plan REVISED:

June 29, 2023
Prepared for
Prepared by

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Packet Pg. 545 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Table of Contents
I. Introduction ...................................................................................................................................... 3 II. Outreach Timeline............................................................................................................................. 3 III. Stakeholder Database....................................................................................................................... 4 IV. Communication Materials and Bilingual Collateral .......................................................................... 4 V. Traditional Notification Efforts......................................................................................................... 6 VI. Digital Notification Efforts ................................................................................................................ 7 VII. Stakeholder Meetings and Focus Groups......................................................................................... 8 VIII. Public Workshops.............................................................................................................................. 9 IX. City Council Workshop and Presentation ......................................................................................... 9 X. Outreach Summary Report.............................................................................................................10

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Packet Pg. 547 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) III. Stakeholder Database
AA will coordinate the development of a key stakeholders and community groups list in the BBB service area. Key stakeholders include elected officials, stakeholder coalitions, city/council/school district representatives, planning commissioners, environmental justice groups, residents, neighborhood groups, businesses, news media and other stakeholders. AA will maintain the database throughout the study and continue to ensure it is reflective of the BBB service area. As stakeholders join the study’s electronic mailing list, AA will add these contacts to the existing database.
• Identify relevant stakeholders and develop tiered list • Develop key stakeholder map
• Update List periodically and when new stakeholders participate in COA study events, forums, meetings, workshops, etc.

Timeline
• Complete database build: May 26th
• Updates and maintenance: ongoing
IV. Communication Materials and Bilingual Collateral
AA will assist TMD and the City to develop COA-specific branding templates and content for use in public engagement activities and for notification purposes. Communications materials will be developed for use throughout the life of the study and all materials will be developed in English and Spanish.

Branding
The branding style for the COA will be similar to existing Big Blue Bus branding with a new accent color and reference to the COA through a slogan agreed upon by City staff. The project name will be “Brighter Blue” with the tagline, “Driving Communities Forward.” Timeline
• First draft of COA branding: July 11th
• Revisions: July 19th
• Finalize: July 26th
Fact Sheet
A fact sheet containing key messaging will be developed using the newly developed BBB COA branding. AA will print up to 500 fact sheets. The fact sheet will contain high-level information about the COA process, objectives and ways to communicate with the study team. AA recommends the fact sheet be limited to one page, with English on one side and Spanish on the other. The fact sheet will also include a study email (ex: [email protected]) and study helpline number (optional).

The fact sheet will contain high-level study information and will be relevant throughout the life of the COA process.

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Packet Pg. 548 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Timeline
• First draft content: June 8
• Content revisions: June 16
• Finalize content: July 12
• Place on branded fact sheet template: July 18
Flyers
Flyers (up to 1,000) will be developed on a template with BBB COA branding and the development process will begin at least four (4) weeks prior to the start of the notification process for the Public Workshops. Flyer content will include a brief study description, dates, times, and locations of Public Workshops, as well as virtual meeting information. The flyer will also include contact information for the study team and a notice to request language or other accessibility needs at Public Workshops at least 72 hours in advance. Per the City’s direction, a flyer will also be developed to notice the January 2024 City Council Workshop. For the development timeline of meeting notification flyers, see Section V.

Posters
Posters (up to 100) will be developed as evergreen promotional materials as well as for notification of Public Workshops and the City Council Workshop. Evergreen posters will contain study branding, a brief description of the COA, a bold visual element, and link/QR code to the BBB COA website. Evergreen posters will be distributed to key public facilities and offered to stakeholder groups to place in employee break rooms or public areas at their facilities. It is also recommended that posters (bus cards) be designed for and placed on all City buses. Depending on the number of buses in the BBB fleet, the City may incur additional costs to place bus cards in the entire fleet.

Notification posters will be developed in conjunction with meeting notification flyers. These posters will contain information to drive up participation in Public Workshops and the City Council Workshop. Notification posters will be displayed on a limited basis at least two weeks prior to the Public Workshops.

Display Boards
AA will coordinate with the City and project team to produce up to 20 display boards for use at Public Workshops and stakeholder meetings. The display boards will contain technical project information as well as general project information. It is recommended boards be developed in clusters by topic area and when presented, a project team member is present nearby to explain the content to stakeholders. Display boards will contain graphic visuals and some content but will primarily serve as a visual aide to help explain complex technical aspects of the project.

Timeline (for evergreen posters)
• First draft content/design: July 12th
• Content/design revisions: July 19th
• Finalize content/design: July 26th

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Packet Pg. 549 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Webpage
AA recommends the development of a BBB COA specific webpage to host general COA information, notifications for Public Workshops and City Council Workshop, and links to download COA materials. Links to this webpage can be displayed on other relevant City department webpages. AA and the project team will be responsible for drafting an outline of the web page, developing content, and sending materials to the City’s IT department, who will be responsible for creating and updating the page. The outreach team will maintain communication with the City’s IT department and relevant project team staff members to ensure the website is updated and maintained.

Timeline
• First draft content: July 9th
• Content revisions: July 19th
• Finalize content: July 26th
• *Web page development and placement of content: July 31st *Contingent on turnaround time of City’s IT department to develop webpage and place finalized content.

Interactive StoryMap (optional)
An interactive ArcGIS StoryMap can be developed to highlight existing conditions and improvements brought forward through the COA process. Story Maps are an effective tool to visually engage and offer a better understanding of the COA process and proposed changes and improvements.

Timeline
• If/when directed to develop StoryMap tool, AA can complete development in 2-4 weeks.

Tentative Date: August 7th
FAQ (optional)
A frequently asked questions flyer will be developed at the request of the City or technical team as stakeholder feedback is received on the study. If the COA team notices a pattern of similar questions from the public and key stakeholders, it will recommend the development of an FAQ section for the COA website and in the form of a physical document to distribute in a similar fashion as the fact sheet. Responses to frequently asked questions will be coordinated with the City and COA team. The range of questions answered will be expanded upon and updated as the study proceeds, particularly after major milestones.

V. Traditional Notification Efforts
AA will coordinate traditional notification efforts to promote the Public Workshops and City Council Workshop. The traditional notification efforts will take place in conjunction with digital notification efforts to ensure comprehensive outreach is completed to all of BBB’s service area and to all demographics of BBB users and Santa Monica and BBB service area residents.

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Packet Pg. 550 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) The traditional notification effort will include:
• On board bus outreach - AA will coordinate shifts for on board bus outreach on BBB lines to notify riders before public workshops.
• Flyering (up to 1,000 flyers) – AA will develop and distribute meeting notice flyers to public counters in the City and at key locations in the BBB service area that are outside of the City (UCLA, LA City Council District offices, other key public counters within BBB service area).
• Posters (up to 100 posters/bus cards) – AA will develop and display meeting notification posters/bus cards in public areas at publicly accessible city facilities and on-board the BBB fleet. Posters will also be offered to key stakeholder organizations to display in employee breakrooms or publicly accessible areas at their facilities. • Extended Outreach – AA will develop a BBB COA outreach toolkit and distribute it to key stakeholder organizations to help promote the study and upcoming meetings. The toolkit will include copy-and-paste ready text and visual elements that stakeholder organizations can use to include in their own newsletters, eblasts, website, social media pages, and other communication methods they use to reach their network of contacts.

Timeline
• All traditional notification efforts will begin no later than two (2) weeks prior to the date of the first public workshop and two (2) weeks prior to the date of the City Council Workshops.
• The extended outreach toolkit will be developed and distributed to stakeholder organizations at least three (3) weeks prior to the Public Workshops and City Council Workshop.

VI. Digital Notification Efforts
Digital media notification efforts will complement the traditional efforts in the promotion of the four (4) Public Workshops and one (1) City Council Workshop. AA recommends leveraging the City’s existing digital platforms including its main City website and relevant departmental web pages, social media profiles, eblasts, and any other digital modes of communication the City and BBB use to reach residents and customers.

Digital media tactics
• Organic social media posts – AA will develop content and identify visuals for use on City’s/BBB’s Facebook, Instagram, Twitter and NextDoor profiles. • Social Media ads – In coordination with the City’s public information/marketing staff, AA will develop ad copy and targeting parameters for promotion of COA meetings.

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Packet Pg. 551 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Targeting will include demographic, behavioral and geographic parameters to ensure efficient reach and digital engagement to relevant stakeholders. • Eblasts – Distribution of COA meetings information as part of existing City eblasts and/or the development of COA specific eblasts sent to existing relevant City listservs. • Digital marquee announcements – COA meetings information displayed on any City marquee signs or inside BBB fleet (if applicable).
• Transit App banner – COA meeting information will be displayed in the Transit App. The banner will contain no more than 130 characters of text and will be displayed in the app at least 2 weeks prior to Public Workshops and the City Council Workshop.

Timeline
• Digital notification efforts will coincide with traditional notification efforts for Public Workshops and the City Council Workshop.
• Development of digital messaging content will take place, beginning no later than four (4) weeks prior to the beginning of a notification period.

VII. Stakeholder Meetings and Focus Groups
AA will coordinate with the City and technical team to arrange and document up to eight (8) stakeholder meetings/focus groups with key stakeholders that occur in a group setting or on a oneon-one basis. AA will also coordinate focus groups during pre-programmed BBB operator and supervisor meetings.

Stakeholder groups to be considered for stakeholder meetings and/or focus groups include but are not limited to:
• BBB operators and supervisors
• UCLA/SMC students, staff and faculty
• Business owners and their employees (Santa Monica Chamber of Commerce) • City employees
• Residents
• Metro, Culver City Bus, and other relevant municipal transit operators • Santa Monica neighborhood associations
o Friends of Sunset Park
o North of Montana Association
o Ocean Park Association
o Pico Neighborhood Association
o Santa Monica Mid City Neighbors
o Santa Monica Northeast Neighborhood
o Wilshire Montana Neighborhood Coalition

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Packet Pg. 552 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Business Improvement Districts
o Downtown Santa Monica Inc
o Main Street Business Improvement Association
o Montana Avenue Business Improvement District
o Pico Improvement District
Stakeholder meetings and forums will take place prior to the launch of public outreach to ensure cohesive messaging of the COA process. This approach will aid the study team’s understanding of potential issues or pain points brought up through these meetings/focus groups that may also come up during outreach to the general public.

Timeline
• Begin stakeholder meetings/focus groups – Week of September 11th • Conclude stakeholder meetings/focus groups – November 17th *Timeline is contingent on the progress and availability of existing condition analysis.

VIII. Public Workshops
AA will support the production of Public Workshops to be conducted at key study milestones. There will be one (1) round of four (4) Public Workshops, with one meeting held in Santa Monica, one (1) meeting held in the City of Los Angeles (within the BBB service area), and two meetings held virtually via Zoom or other web-based meeting platform the City prefers. Both in-person meetings will include the same format and information. The two virtual meetings will also be similar to the inperson meetings but information will be presented in a more streamlined and guided approach with a presentation and links to resources presented to the audience at certain times during the virtual meetings.

With the support and recommendations from the City and technical team, AA will develop a public workshop workplan that will detail the notification process, format, layout, and information presented at each meeting. Information will be collected at this meeting with comment cards, interactive display boards, and surveys. This workplan will be developed at least six (6) weeks prior to the first public meeting.

Timeline (Tentative)
• Week of January 22nd
o No Monday or Friday meetings
o Meetings should be held in evenings after 5:30pm
IX. City Council Workshop and Presentation
AA will coordinate with City staff and the technical team to host a City Council Workshop prior to the City Council meeting when the council will vote to adopt recommendations from the COA. The workshop will include a public component; an open-house style workshop held in a foyer or other area adjacent to the City Council’s chambers. Staff will be present to address community members’ questions and comments on the COA process and information prior to and following the regularly scheduled City Council meeting. This workshop and its public component will help finish off the COA

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Packet Pg. 553 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) process by presenting final improvement plans and operational updates to all relevant BBB stakeholders. Notification for this workshop will be conducted through regular City Council meeting notification, in addition to robust outreach through methods described in Sections V and VI.

Timeline (Tentative)
• Council Workshop: April 9th (back up date, April 23rd) X. Outreach Summary Report
At the conclusion of the public outreach phase of the COA process, AA will develop a comprehensive Outreach Summary Report document to be included as an appendix of the final COA document submitted by the technical team. The summary report will log all outreach efforts, metrics, and feedback from stakeholder groups and the public. The outreach summary report will include graphics and other visuals to highlight key outreach successes.

Timeline
• A final draft of this report will be delivered at least two (2) weeks before AA’s contract period ends.

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Packet Pg. 554 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix A.2
Summary of Rider Survey
Results

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Packet Pg. 564 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Appendix A.3
Project Fact Sheet

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Packet Pg. 567 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix B

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Packet Pg. 568 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix B.1
Stakeholder Focus Group
Session Summaries

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Packet Pg. 569 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Motor Coach Operator Focus Group A (Lines 1, 2, 18, 9, 12) 6 November 2023, 7:15-8:15am
Big Blue Bus Headquarters, Ops Floor 1 Conference Room
Attendance: 5 MCO’s and 1 Supervisor
Project Staff: Abdallah Daboussi, Alfredo Torales, Josh Francis, Bengy Mitchell Summary: Project staff provided an introduction to the Brighter Blue COA and its goals and objectives.

The focus group then turned into a roundtable discussion prompted by the following questions:

1. In 5 words or less, what is the best part of your job driving for Big Blue Bus?

2. What needs to be fixed to make your drive better?

3. What comments or questions do you most often receive from riders?

4. Where would you like to see Big Blue Bus make improvements the most?

5. When and where do you see overcrowding on your bus?

6. When or where is your bus more empty?
The following summarizes the discussion of the focus group.

Operational Challenges and Scheduling:
• Operators expressed that current schedules do not adequately account for traffic, leading to consistent delays.
• Narrow streets and low visibility at night were cited as operational challenges. • Operators stressed that their input is crucial in schedule planning, as their hands-on experience is not fully considered by computer-generated schedules. • There was a consensus that schedules should be based on busier traffic periods for accuracy. • The need for more recovery time at the ends of routes was emphasized to ensure operator wellbeing.

Safety Concerns:
• Post-pandemic, buses are increasingly being used by people as shelters or a means to seek help, leading to safety concerns.
• Instances of passengers being assaulted, and bus services being interrupted due to individuals seeking help were discussed.
• A proposal was made for a rapid response team and better communication with law enforcement to address these issues.

Customer Service and Reliability:

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Packet Pg. 570 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • The reliability of bus services was questioned, with late buses affecting customer trust and contributing to low ridership.
• Operators noted the need for improvements in communication and overall system support, such as addressing the lack of facilities like bathrooms at route ends.

Infrastructure and Route Issues:
• Specific difficulties on certain routes, like the 17 and 15 lines, were highlighted, where traffic lights and turns create significant delays.
• Concerns over cleanliness, lack of seating at stops, and obstructions from parked cars and other vehicles in bus zones were mentioned.
• A need for improvements in bus-only lanes, with suggestions for automated enforcement to keep lanes clear.

Feedback from Riders and Operator Observations:
• Operators frequently field questions about bus lateness, with traffic being the main cause. • Overcrowding on certain lines, particularly with school children, was noted, with the behavior of kids impacting the service quality.
• Conversely, some lines were reported to have low ridership at various times of the day.

Bus Line Operations:
• Interlining was identified as a concern with the consolidation of multiple bus lines affecting efficiency.
• Preferences for certain routes over others were expressed, highlighting the need for considering operator satisfaction in route assignments.

Solutions and Suggestions:
• Operators advocated for more collaborative planning processes, incorporating their feedback more directly into schedule creation.
• The idea of a transit masterplan was suggested to better reflect actual operating conditions. • Operators proposed the use of advanced technology, like Arizona's camera system, for monitoring and enforcement to support operations.

Overall, this focus group of BBB operators highlighted scheduling issues due to traffic and inadequate consideration of operator experience, leading to regular delays and insufficient recovery time. Safety concerns have escalated post-pandemic with buses being misused for shelter, necessitating a rapid response team and better police coordination. Customer service and reliability are compromised by late buses and lack of support facilities, affecting ridership. Specific route issues like problematic traffic lights and insufficient infrastructure on routes such as the 17 and 15 lines exacerbate delays. Operators advocate for a more integrated planning approach, a comprehensive transit masterplan, and technology like camera systems to enhance operational efficiency and safety.

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Packet Pg. 571 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Motor Coach Operator Focus Group B (Lines 14, 15, 16, 41, 43) 7 November 2023, 2-3pm
Big Blue Bus Headquarters, Ops Floor 1 Conference Room
Attendance: 5 MCO’s and 2 Supervisors
Project Staff: Abdallah Daboussi, Josh Francis, Allison Crook (remote) Summary: Project staff provided an introduction to the Brighter Blue COA and its goals and objectives.

The focus group then turned into a roundtable discussion prompted by the following questions:

1. In 5 words or less, what is the best part of your job driving for Big Blue Bus?

2. What needs to be fixed to make your drive better?

3. What comments or questions do you most often receive from riders?

4. Where would you like to see Big Blue Bus make improvements the most?

5. When and where do you see overcrowding on your bus?

6. When or where is your bus more empty?
The following summarizes the discussion of the focus group.

Fare Evasion and Safety Concerns:
• Fare evasion is commonplace; operators don't confront due to safety risks. • Aggressive non-paying groups and mental health challenges are prevalent among the unhoused riders.
• Female operators encounter more disrespect and confrontational behavior.

Operational Challenges:
• The 12 line lacks recovery time due to delays.
• Staff retention is difficult due to demanding schedules and a shortage of drivers, forcing many into unwanted overtime and disrupting work/life balance. • Split shifts and interlining are causing confusion among operators and contributing to late services.

Communication and System Changes:
• Past changes from the 2015 Evolution of Blue COA were criticized for lacking operator input. • Operators urge for better communication in the upcoming COA, especially regarding changes affecting service delivery.
• Metro E Line's introduction has led to lost service and customers avoiding it due to safety and cleanliness concerns.

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Packet Pg. 572 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Safety and Law Enforcement Interaction:
• Incidents of violence, such as a knife attack, indicate serious safety threats. • The response from law enforcement varies by jurisdiction, affecting how and when operators seek assistance.

Rider Experience and Behavior Issues:
• Riders often lack information about service shakeups and are frustrated by the reduced late service.
• Problems with high school students' behavior lead to calls for a security presence or possible service suspension.
• Homeless encampments at stops create access and safety issues, and end-of-line procedures with unhoused individuals cause delays.

Logistics and Efficiency:
• Certain high-traffic lines like 1, 3, and 7 are overburdened. • Inefficiencies in route management and operator scheduling are noted, particularly concerning bus replacements and service to specific areas like UCLA.

Staff Welfare and Morale:
• FMLA leave is frequently utilized, leading to staffing challenges. • The sense of community among operators is a positive aspect, though it is contrasted by the negative impact of inconsistent work schedules.

Overall, this focus group revealed that Big Blue Bus operators are facing significant challenges with regard to safety, fare evasion, operational logistics, and communication. There is a strong call for enhanced safety measures, improved communication with frontline workers for future service modifications, and a reassessment of service changes and their impacts on both staff and riders.

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Packet Pg. 573 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Motor Coach Operator Focus Group C (Lines 3, 8, 17, 23) 15 November 2023, 9-10am
Attendance: 5 MCOs, 2 Supervisors
Project Staff: Abdallah Daboussi, Josh Francis, Allison Crook (remote) Big Blue Bus Headquarters, Ops Floor 1 Conference Room
Summary: Project staff provided an introduction to the Brighter Blue COA and its goals and objectives.

The focus group then turned into a roundtable discussion prompted by the following questions:

1. In 5 words or less, what is the best part of your job driving for Big Blue Bus?

2. What needs to be fixed to make your drive better?

3. What comments or questions do you most often receive from riders?

4. Where would you like to see Big Blue Bus make improvements the most?

5. When and where do you see overcrowding on your bus?

6. When or where is your bus more empty?
Safety Concerns:
• An operator shared a scary experience with a lack of police presence when feeling unsafe.

Emphasized the need for a safety protocol for operators. • Safety issues on Line 9 related to misbehaving kids at the bus stop and on the bus at Palisades High School.
• There should be a conversation with schools about having an administrator present while kids board the bus
Communication:
• The driver highlighted a decline in communication between operators, radio-to-radio. • An operator emphasized the importance of more communication, especially regarding routes and changes.
• Operators mentioned that it is ideal for operators to brief their relief drivers before they take over
• Some operators noted that supervisors aren’t always on the same page about issues that the operators bring up. This had to do with supervisor shift changes.

Scheduling:
• Expressed challenges with break times, leading to stress among operators. Suggested better consideration for operator well-being in schedules.
• Timing issues between trains and buses, causing delays for passengers.

Detour Signs:

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Packet Pg. 574 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • General concern about detour signs not always being updated, impacting smooth traffic flow. • Signs are often not removed by supervisors in the morning leading to confusion amongst customers.

Technology
• The older generation wants brochures and traditional outreach materials on the buses, they aren’t as likely to use mobile apps or websites.
• The younger generation prefers using technology to get information and to pay with mobile devices.

Overall, Big Blue Bus operators highlighted critical issues in safety, communication, operational logistics, and technology use. Key concerns included the need for stronger safety protocols, especially given incidents at bus stops and a lack of police support. Several comments were made about the poor behavior of the Palisades High School students riding the bus. Communication gaps were noted, particularly with route changes and during operator shift handovers, exacerbated by supervisor shift changes. Scheduling problems, like aligning break times with train-bus connections, and outdated detour signage were identified as operational hurdles. The operators also pointed out a digital divide in passenger preferences, with older users favoring traditional methods and younger ones preferring digital solutions. These insights emphasize the need for a thorough reassessment of services to enhance safety, streamline communication, and cater to diverse passenger needs.

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Packet Pg. 575 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Motor Coach Operator Focus Group A (Lines 5, Line 7, Line 10, Line 27 ) 17 November 2023, 8-9am
Big Blue Bus Headquarters, Ops Floor 1 Conference Room
Attendance: 2 MCOs, 1 Supervisor
Project Staff: Abdallah Daboussi, Josh Francis, Bengy Mitchell (remote) Challenges in the System:
• Schedule issues, with a need for more travel time and adequate layover. • Safety concerns due to rushed schedules, leading to aggressive driving. • Tight schedules on various bus lines, including Line 12, 16, 17, and 18, leading to not enough time for breaks/relief periods.

Passenger Feedback:
• Passengers often complain about buses being late.
• Some riders suggest changing the schedule to accommodate lateness. • Issues with unruly passengers, particularly students, and the need for more focused feedback for students.
• Homeless passengers causing discomfort and complaints. • Complaints about animals, including non-service dogs causing disturbances.

Improvement Areas for BBB:
• Line-specific challenges, such as Line 17 (Gayley-Wayburn) requiring aggressive driving. • Delays on multiple lines when crossing Venice Boulevard. • Traffic congestion, especially on Line 3 due to traffic on Venice Boulevard. • Violations of bus-only lanes, a frequent occurrence.
• Challenges with parking and obstruction at various stops. • Overcrowding on certain routes during specific times, including Line 18 on weekends. • Challenges in differentiation between regular and rapid bus routes.

Overall Feedback:
• The need for improvements in scheduling, safety, and addressing passenger concerns is evident across various bus lines and situations.

The Big Blue Bus (BBB) system faces key issues in scheduling, safety, and passenger feedback. Operators struggle with insufficient travel and layover times, leading to aggressive driving, particularly on Lines 12, 16, 17, and 18. Passengers frequently complain about late buses, unruly behavior, especially from students, discomfort from homeless passengers, and disturbances by non-service animals. Line-specific challenges include aggressive driving on Line 17 and traffic delays on Venice Boulevard, impacting several routes. Issues with bus-only lane violations, parking obstructions, and overcrowding, notably on

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Packet Pg. 576 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Line 18 during weekends, are also prominent. There's confusion differentiating between regular and rapid bus routes. Overall, BBB needs to focus on refining scheduling, enhancing safety measures, and addressing varied passenger concerns.

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Packet Pg. 577 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Santa Monica Mobility Team
6 December 2023, 10:30-11:30am
Virtual
Attendance: Jason Kligier, Colleen Stoll, Eric Bailey, Kyle Kozar, Peter Dzewaltowski, Trevor Thomas, Jack Moreau
Project Staff: Abdallah Daboussi, Alfredo Torales, Gary Hewit, Josh Francis On-Time Performance
 Current on-time performance is in the low 70s, with goals set at either 75% or 85%.

Scooter and E-bike Integration
 User surveys indicate higher connection rates to rail than to the Big Blue Bus (BBB).  Strategies to enhance scooter use include identifying optimal routes for scooter-to-bus connections and targeting informational campaigns to users.  Current phase includes three permitted scooter vendors, with plans to reduce this to two.

Upcoming regulations will mandate locking devices and specify drop zones for scooters.

Senior and Mobility-Impaired Accessibility
 Challenges for seniors and mobility-impaired individuals accessing transit include limited physical amenities like benches and shades.
 Inconsistencies in bus scheduling and poor communication about service changes are significant barriers.
 Proposals include better amenities, more frequent and reliable service, and a broader survey to understand community needs.

Bicycle Integration
 All buses are equipped with bike racks, but further data is needed to understand usage patterns.  Exploring more robust bicycle infrastructure like secure bike storage similar to NYC's pilot near stations.
 Consideration of bike parking boxes for easier access, especially beneficial for seniors with tricycles.

Communication and Information Accessibility
 Complaints about parking and lack of information on changes in service highlight the need for improved communication.
 Potential enhancements in the Transit App could aid in better planning and understanding of transit options.

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Packet Pg. 578 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Service Adjustments and Innovations
 Discussion of consolidating bus stops to streamline service, while ensuring it does not hinder accessibility.
 Exploring different service models, such as more reliable short trip shuttles or on-demand services similar to those in San Diego.
 Bus-only lanes at critical points could improve service efficiency.

Planning and Policy Development
 Need for a systematic approach to understanding the origins and destinations of riders to better tailor services.
 Collaboration with the Mobility Team to enhance service planning and execution.  Legal and infrastructure challenges in integrating bikes and buses, with a focus on creating safe and efficient shared spaces.

Development and Urban Planning
 Ongoing developments are increasingly featuring limited or no parking to encourage transit use and reduce car dependency.
 Importance of being proactive in planning discussions to ensure transit-friendly policies and infrastructure.

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Packet Pg. 579 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Transit Agencies Focus Group
4 January 2024, 3-4pm
Attendance:
• Metro: Joe Forgiarini, Scott Greene, Carl Torres
• Culver City: Dorothy Suchkova, Diana Chang
• LADOT: Kay Sasaki
Project Staff: Alfredo Torales (BBB), Abdallah Daboussi (BBB), Joseph Santiago (BBB), Melissa Sather (TMD), Josh Francis (AA), Jessica Mendoza (AA)
Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of Culver City, Metro, and LADOT on key issues in the Big Blue Bus service area. This was followed by a roundtable discussion, which was initiated with these questions:

1. What is the long-term plan for Metro bus service on Wilshire and Santa Monica?

2. Are there any plans for new bus service from any of the agencies on the westside that Big Blue Bus should be aware of?

3. Where is there service by one of our agencies that may potentially be better served by the other?

4. Where is there service by one of our agencies that may potentially be better served by the other?

5. What are the long-term plans for service in Westchester and Playa Del Rey?

6. Where does it make sense for Metro & BBB to connect along the Pico Blvd corridor?

7. Any updates on the Metro Rail projects that we should be aware of? The following summarizes the discussion of the focus group.

Long term plan for Metro bus service
• Metro Purple Line Extension Project (D line) will have a lot of effects on lines 20 and 720. • Metro Purple Line phase I ends at La Cienega, phase II ends at Century City and phase III ends at VA hospital.
• Metro’s bus service will be adjusted as the Purple Line Extension phases open for operations • Metro’s Next Gen plan includes plans for most rapid transit to cease and for local transit to expand to Santa Monica.
• Line 4 is expected to remain busy.
• Metro will cut back on the rapid 720 service eventually as the purple line extension is finished.

Ridership will be observed to determine whether to keep it going or cancel the service and let the local service 20 run on Wilshire Blvd.
• Metro anticipates adding service and modifying routes, especially in Beverly Hills.

New bus service plans from agencies
• LA Metro is trying to get out of the Peninsula and hand service over there over to BBB.

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Packet Pg. 580 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Metro is having challenges within the Westwood area, specifically at the GSA building. The federal building asked Metro to vacate from and is not allowing to drive through their property. Metro is in the process of relocating layovers to alternative locations. There will be modifications of line 20, 720 and 602 layovers.
• Culver City has focused their attention on building bus and bike lanes. • Culver City’s downtown corridor has implemented bus lanes. • Culver City has implemented the downtown circulator service, a fixed route service along Culver City downtown corridor.
• Metro’s service line 115 that operates in Playa Del Rey, has major issues as there is lack of weekend service LA Metro IS waiting for BBB to have a weekend service on their route 16 before they shut down line 115 or at least not serve Playa Del Rey anymore. • Metro Micro is coming to an end and there is no final decision on the future for the eight Metro micro zones as there was redundancy in the service, but it was also popular in zones such as UCLA. • LADOT does not have new plans now for a new bus service in the area. In the near future, they anticipate conducting a COA for their service.

Planning
• Culver City will release an RFP for their comprehensive Mobility services plan and plans to kick off in March similar to Santa Monicas efforts. The line-by-line system wide analysis to see the needs of mobility within Culver City service area and propose changes and recommendations to their system and that could potentially include more services especially because they are looking at the planning of service for the Olympics.
• Culver City plans to add a Jefferson circulator in their Line 4 Jefferson Corridor. • Culver City is looking at the possibility of identifying additional funding for the transit center and looking for another site, this is something they will need to check with their business development team because there is a question about the mall property. • Metro and BBB expressed interest in routing buses to the Culver City Transit Center, Culver City mentioned that the center was constructed in anticipation of other agencies using its bays. • Metro anticipates they will be assessing commute patterns, if they have changed post covid this may cause the potential schedule changes of Commuter Express and microtransit (LA Now) services. • BBB has the services plans mapped out for Marina del Rey and look forward toward its implementation.
• Metro Line 108 may potentially be cut.
• Metro’s purple line extension to La Cienega extension is tentatively scheduled to begin operations in mid-2025 but date is likely to change. Extension to Century City extension is scheduled for completion in September 2026, and Westwood extension is anticipated to begin operations in 2027. • LADOT is planning the commuter express route 437B from Westchester Playa, Playa del Rey, and then to the freeway to downtown.
• All agencies agreed that meeting on a quarterly basis to discuss these ongoing regional planning updates and changes would be a good idea.

Rail

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Packet Pg. 581 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Metro provides updates on the rail projects. K line was recently to bumped up to 10-minute peak period for the live rail it was implemented in December 2023 depending on what happens with demand they may move to 6 minutes.
• Metro plans to combine their C line and K line in the next 12 months for the airports new station.

They will need to restructure operations for both lines.

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Packet Pg. 582 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Neighborhood Associations Focus Group
9 January 2024, 3:30-4:30pm
Attendance:
• MK – City Neighbors Boards and Passengers
• Amy
• Jerry Rubin
Project Staff: Alfredo Torales (BBB), Robert McCall (BBB), Melissa Sather (TMD), Josh Francis (AA), Jessica Mendoza (AA)
Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of neighborhood associations on key issues in the Big Blue Bus (BBB) service area. This was followed by a roundtable discussion, which was initiated with these questions.

The following summarizes the discussion of the focus group.

Discussion Question 1: Do you currently use or have you ever used the big blue bus system? • Jerry shared he has never had a car in his life and has been a BBB rider for many years and he knows that BBB has won best bus service in America. His past wife sold her van to ride the BBB. He was very appreciative of the service during covid. The major dilemma is how do we encourage people to leave their car at home and take the BBB or an alternative transportation. He hopes we find an alternative mode and he appreciates the transition to electric vehicles; he takes Route 1, 2, 3, 7, 18.

The bus 18 stops in front of his residence. The BBB made a service for his wife memorial service. He stated for the most part the bus is on time. He encourages people to ride the BBB. • Amy lives in Ocean Park and rides BBB route 8 and route 16 and sometimes route 7. She wishes route 41 to be more feasible for her in Ocean Park.
• MK takes route 1 but also frequents route 5 and 3 until they reduce `the hours. She takes the bus 7 days a week and multiple times a week.

Discussion Question #2: What are the main challenges or limitations you currently face when using the Big Blue Bus system, and how do these impact your daily commutes or travel plans? • MK shared the main challenges are the inadequate amount of lighting at bus stops as well as for the driver to improve visibility. MK shared that bus delays and lack of buses to get around when she has three transfers impact her commutes. She shared for BBB to install more sanitation in the bus maybe installing HEPA system. Mk shared there are a lot of people who have strollers and wheelchairs that take the R10 head to downtown, but they still need to take a long walk for 15-20 minutes. She voiced that they need an R1, modification will help to bring ridership up. • Amy shared her biggest beef is the arrival times, trying to catch a transfer there’s no bus then there’s three or four all at once. Timing needs to improve. She is concerned about line 7 express instead of increasing frequency on other routes such as line 15, line 8. Amy shared management does not ride the bus.

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Packet Pg. 583 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) o EX. While you are on bus 1, bus 2 is passing by and you are missing your transfer. Bus arrival times are designed to meet.
o EX: Going north bound at 14 and 15 are scheduled to arrive at train station at the same time but for the person waiting or their train came late they’re going to miss both buses.

She is concerned for the killing of the line; she expressed how they’ve seen it on route 10 now only go certain rounds during the morning then evening when they can be caring riders, she expressed it is a problem efficiency wise. Amy shared the New Year’s Eve free rides was laughable because the last bus left Santa Monica at 12am. • Jerry has always been appreciative of the community meetings the BBB has held. He stated “Go green, ride blue”. He is disappointed, there needs to be more effort for cashless machines in the bus to shorten line. Jerry has hopes for the push on Tap cards. Jerry shared drivers are very sensitive to help ADA individuals. On 4th and Pico, the rapid 7th and bus 3 doesn’t stop, people wait for the bus 3 and they are left there, he wishes there was a way to work this out. Cars are backed up and make bus drivers be in traffic.

Discussion Question #3: If you don’t use the BBB system, what changes could be made to the system to make it a more attractive transportation option for you? MK:
• MK express changes to make it more attractive would be to bring more buses for more service and the implementation of an R1. She recommends improving the lighting because there is a lot more crime and Santa Monica Blvd gets dark. She encourages BBB to make it more inviting and add more frequency and more options because she doesn’t want to have to walk 7 blocks. MK shared she has notes stemming from 2016, that she will share with the team. She reiterated that if you miss your transfer because of the timing of the buses, then your stuck in a shady area or have to run to another area to catch another bus.
• Amy agreed with MK in BBB improving lighting at bus stops and the need for the improvement of busses being on time because if you miss for example the 15 then you will wait one hour.

Having better coordination of travel time would help with missing transfers. BBB would be more attractive if buses operated at later hours because she would be able to attend city council meetings. Since buses do not operate late, she is only able to get to the meeting but not able to get back home. Amy expressed route 16 now goes into Playa del Rey which is great but if you want to go to dinner you can’t get home because there are no buses. She suggested incorporating lighting to make it more visible for drivers to see you and for safety. Highlight marketing campaigns where people can go ex: this bus goes to Trader Joes and show BBB service is for everyone not just for people and not for management. • Jerry encouraged t-shirts to promote BBB and encouraged leaders to ride the bus. He suggested maybe senior citizens ride a month for free to promote the services the bus offers.

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Packet Pg. 584 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • MK shared that anyone who lives in Santa Monica knows about BBB. MK owns two vehicles but she chose to become more sustainable and reduce her carbon footprint, but she is tired of walking 7 blocks because she misses transfers because of bus delays. MK shared lots of residents don’t take the BBB because of lighting, frequency and killing of Lines. MK invited BBB team to her members meeting the 3rd Tuesday of every month, this month is January 16, then Feb.20 to inform residents to care about the bus, she encourages BBB to attend the meetings. and implement more sustainability this would increase BBB system and what it offers. MK shared the streets are not safe right now and if the buses are safer and more frequently it would increase ridership. To entice people to use the bus some things would be to extend the 14 bus to the Westfield mall, show highlights to people of where they can travel, and bring back a downtown bus. Highlighting places will really be attractive.
• Amy lives in Ocean Park Blvd for 20 years and for most years she’s owned a car, she used to see the buses, but didn’t know where they went, and it was just easier for her to hop in her car. Amy expressed a lot of people don’t know where the buses go and how they can benefit. Maybe buses are not frequent enough or they miss transfers so maybe their car works best for them. Amy shared that BBB staff and management don’t ride the bus and that is a problem. People feel like they don’t get heard from customer service when they call. Council members once they get your report, they unanimously vote yes just like everything they do for BBB because they don’t ride either so they think whatever you present to them is going to be awesome but they can’t relate either because they are not even representing the city because they the bus. Amy shared the BBB needs to educate the public about the buses. Free BBB to BBB transfer was a good thing but at the same time it did not lower the fare before it was $50 and it is still $50, there’s a lot of room for improvement. • Jerry shares the Ocean Park Association and does a lot to reach out to the community and they have Zoom meetings every Wednesday. Many former members and council members do ride the bus and he wish they would interview them because people do ride that bus. Most of the people who complain about the bus are people who have never ridden it.

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Packet Pg. 585 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Neighborhood Associations Focus Group
10 January 2024, 8:30-9:30am
Attendance:
• Nancy
• Chistina Allen
• Natasha Rusler
Project Staff: Alfredo Torales (BBB), Melissa Sather (TMD), Josh Francis (AA), Jessica Mendoza (AA) Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of neighborhood associations on key issues in the Big Blue Bus service area. This was followed by a roundtable discussion, which was initiated with these questions. The following summarizes the discussion of the focus group.

Discussion Question 1: Do you currently use, or have you ever used the Big Blue Bus system? • Nancy is a member of Sunset Park and has lived in Santa Monica for 30 years. She used to ride the Big Blue Bus (BBB) system in the past. She would use the BBB to go to the airport museum, pier, children museum and to go to UCLA. For UCLA she would take bus 8. During the pandemic she stopped using the bus because now her classes are online that she used to take in person. • Christina Allen does not ride the bus, but her children do, she has a middle school child that takes the BBB and complains about the bus punctuality because it causes him to be late to school. The school uses the bus for field trips. Nancy’s high schooler child used to use the bus more in middle school more than high school, he has used it for UCLA and SMC, but does not use it regularly. Nancy stated her children feel safe on the BBB.
• Natasha Rusler is a resident of Sunset Park, and she does not ride the bus, but her teens do. Natasha used to ride the bus and remembers as a child taking bus 8 to the pier. Natasha has six children and three of her children actively ride the bus and two have e-bikes and two own a small business. One of the small businesses is on Lincoln and Santa Monica Blvd and the other business is in Lincoln Park.

Natasha shared she noticed a lower ridership and One of the sticky parks is how they pay for the bus.

Discussion Question #2: What are the main challenges or limitations you currently face when using the Big Blue Bus system, and how do these impact your daily commutes or travel plans? • Nancy greatest limitations was during the pandemic and it was her safety as she is 73 years old and that limited her from using the BBB. Nancy expressed she feels safe when riding the bus as she sits next to the driver, she does not sit in the back where things can happen. Nancy only rides in the morning at 8 am and 9 am.

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Packet Pg. 586 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Christina expressed her schedule is the main challenge for those morning buses. Sometimes buses arrive earlier and depart earlier so she prefers to take her own car for the convenience. Christina shared her children have expressed that they enjoy having the Tap card but do not like that Tap cards expires every 30 days if they don’t use it. Christina’s children rides up and down Ocean Park Blvd and takes bus 8 to UCLA. Her children get Tap cards through the school. • Natasha does not use BBB because she expressed time is money. She has issues with the Tap card.

Natasha travels up and down Ocean Dr. and also travels to Pico.

Discussion Question #3: If you don’t use the BBB system, what changes could be made to the system to make it a more attractive transportation option for you? • Natasha expressed that for the BBB to be an option for her it would have to be an ultra-convenient stops as well if they incorporated free rides a couple days of the year. She provided ideas for BBB to have a free BBB community day, for BBB to offer a museum day, offer a discount to certain locations, provide stickers to riders on bus days or maybe let kids in the community decorate the BBB. Natahsa expressed the convenience and comfort of a car factor into her not taking the BBB. • Chritina shared that she encourages museum day or a trip to UCLA to make the system more attractive. She also shared that bus stops may be uncomfortable as she has anxiety waiting for a bus, and sometimes some bus stops have sun shade and some do not. She recommended for the bus stop designs be purposeful.
• Nancy agreed with Natasha and Christina in offering the public free rides for specific days would make the BBB more attractive. She shared that maybe for the 4th of July having a bus at the end of the parade for individuals would be helpful or providing an incentive to encourage riders to take the bus, she also propose a free ride to get ice cream. Nancy shared that some stops only one place to stand.

Discussion Question #4: How well do residents of your neighborhood association understand the BBB system and what it offers? What can be done to increase that understanding and help increase ridership of Santa Monica residents?
Nancy shared that the BBB drviers are great. She encourages BBB to work on promoting their service by increasing visibility because individuals may not know where the BBB goes or people do not know how to take the bus.

Natasha shared residents don’t know what is going on, mostly everyone I know uses cars. She recommended the city to put together an informational map or scavenger hunt where people can learn about interesting facts as they travel through Santa Monica.

Christina shared that to increase ridership BBB needs to remind people its an experience, she encourages BBB to attend a community meeting to share their services. She offered to put the survey in the ocean park survey.

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Packet Pg. 587 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Neighborhood Associations Focus Group
11 January 2024, 6:30-7:30pm
Attendance:
• Amy
• Jennifer O.

Project Staff: Abdallah Daboussi, Josh Francis (AA), Allison Crook (AA) Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of neighborhood associations on key issues in the Big Blue Bus (BBB) service area. This was followed by a roundtable discussion, which was initiated with these questions. The following summarizes the discussion of the focus group.

Discussion Question 1: Do you currently use, or have you ever used the Big Blue Bus system? • Amy is a resident Santa Monica and resides in Ocean Park and 23rd. She does use the Big Blue Blus system she takes bus routes 8 and 16. Amy desires for route 41 to touch Ocean Park Boulevard because of where she is located, she wants to be able to use it more frequently. • Jennifer is a resident of Santa Monica and resides in Sunset Park. She is a bus rider and uses multimodal transportation overall. Jennifer utilizes the bus once a week, she frequents routes 7, 8, 14, 1, and 2. Jennifer uses the Big Blue Bus system to commute for entertainment and shopping in UCLA area, Medical Center and Westwood.

Discussion Question 2: What are the main challenges or limitations you currently face when using the Big Blue Bus system, and how do these impact your daily commutes or travel plans? • Jennifer shared the main challenge when using the system is the frequency. There is an overcrowding on the 7 and she shared it’s such poor marketing or visualization for the public because it discourages people to utilize it. Commuters are sitting on Pico for a long time because of the backup and overcrowding on 17, also on the high school there’s large crowd of people and it is unfair for people commuting.
• Amy shared her biggest challenge is the transferring and the timing of the buses. There is a guarantee people will miss their transfer, she explained how before people disembark from their first bus their second bus has already passed them and they miss their bus. Amy shared the bus system is counterintuitive. Amy shared there is an absence of a north-south route in Santa Monica.

Discussion Question 3: For people who don’t use the BBB system, what are the changes that can make the system more enticing to your neighbors and your friends? • Jennifer shared the changes that would make the system more enticing would-be frequency. A fee for transfers needs to be eliminated, the process needs to be smoother. • Amy shared frequency and lighting at the bus stops.

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Packet Pg. 588 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Mobility Advocacy Groups
18 January 2024, 2:30-3:30pm
Attendance:
• Barbara Filet- Pico Neighborhood Association
• Cynthia Rose- Santa Monica Spoke
• Cris Gutierrez – Streets Alliance
• Caro Vilian – Evo LA
• Jayro- GoSoMo
• Juan- Santa Monica Family For Safe Streets
• Pam O’Connor – Los Angeles County Regional Planning Commission • Mario Melgarejo- Community Engagement Climate Santa Monica Project Staff: Alfredo Torales (BBB), Robert McCall (BBB), Melissa Sather (TMD), Josh Francis (AA), Allison Crook
Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of neighborhood associations on key issues in the Big Blue Bus (BBB) service area. This was followed by a roundtable discussion, which was initiated with these questions.

The following summarizes the discussion of the focus group.

Discussion Question 1: Do you currently use or have you ever used the big blue bus system? • Barbara Filet encouraged the use of buses and brought attention to challenges related to student access.
• Boris voiced concerns regarding the absence of dedicated bus lanes, insufficient service frequency, and inconvenient start times.
• Cynthia Rose shared her personal experiences, having to adjust meetings due to issues with the BBB 10 schedule.
• Caro Vilian and Jayro did not provide specific contributions during the discussion. • Juan expressed worries about blocked bus lanes within the city, hindering efficient transit. • Pam O'Connor highlighted issues with payment clarity and advocated for better transfer options.

Discussion Question #2: What are the main challenges or limitations you currently face when using the Big Blue Bus system, and how do these impact your daily commutes or travel plans? • Barbara Filet shared her firsthand experience with bus delays at Pico and 28th Street, highlighting the impact of full buses causing students to be consistently late. She suggested potential solutions, including increasing service on route 7 and adjusting bus schedules upon dropping off students.
• Boris took the opportunity to advocate for a transparent public explanation of service funding and scheduling.
• Cynthia Rose emphasized the crucial role of collecting community input to inform transportation decisions.
• Cris Gutierrez brought attention to climate action initiatives, underlining the importance of environmental considerations in transit planning.

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Packet Pg. 589 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Caro Vilian addressed reliability concerns for SaMoHi students using BBB services. Juan proposed a specific solution by suggesting the use of M trippers from Bundy to address service issues for Samohi, particularly for shorter distances.
• Pam O'Connor advocated for increased service and social media engagement as vital strategies.

Pam O'Connor highlighted issues with payment clarity and advocated for better transfer options.
• Mario Melgarejo highlighted the importance of reaching non-English speaking populations and high school students in transit planning.
• Nancy Sanchez urged for increased frequency, especially during rainy weather, and emphasized the need for improved signage at bus stops.
• Lorene called for more meetings, data analysis, and efforts to reduce greenhouse gases as integral components of transportation planning.

Discussion Question #3: If you don’t use the BBB system, what changes could be made to the system to make it a more attractive transportation option for you? • Cris Gutierrez discussed concerns related to the hours of operation, emphasizing the need for attention to the timing aspect of transportation services. • Caro Vilian suggested an improvement in transit connectivity by proposing the introduction of more lines that connect to Expo stations. She emphasized the importance of frequent services, catering to various time needs, including both early and late hours. • Jayro did not provide a specific contribution during the meeting. • Juan did not offer any specific contributions or comments during the discussion. • Pam O’Connor criticized the inefficiency of the circuit during peak hours, attributing it to limited vehicles and capacity constraints. She further highlighted the pressing issue of K-12 school transportation, pointing out the challenge arising from everyone having the same schedule. • Mario Melgarejo did not provide any specific contributions or comments during the meeting. • Nancy Sanchez did not offer any specific contributions or comments during the discussion. • Lorene expressed support for Juan's point about boosting and supporting the circuit, indicating agreement with the importance of enhancing the efficiency of the existing transit system. • Michael advocated for better integration of bike share with BBB (Big Blue Bus), emphasizing the need for seamless coordination between different modes of transportation. • Parama highlighted the importance of considering transportation solutions beyond Santa Monica, suggesting a broader perspective on transit planning and implementation.

Discussion Question #4: How well do residents of your neighborhood association understand the BBB system and what it offers? What can be done to increase that understanding and help increase ridership of Santa Monica residents?
• Boris highlighted the discrepancy between the planned bus schedules and their actual arrival times. He also advocated for wider sidewalks to enhance pedestrian access. • Cynthia Rose echoed sentiments she had expressed for decades, emphasizing the need for certain improvements.
• Cris Gutierrez suggested an ideal bus frequency of every 10 minutes and emphasized the importance of promoting the perception that riding the bus is classy and upscale. • Caro Vilian expressed agreement with a point made during the discussion. • Jayro did not contribute specific comments during this part of the meeting. • Juan proposed the concept of Universal Basic Mobility (UBM) and humorously speculated about identifying the data scientist at a large urban transit operator.

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Packet Pg. 590 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) • Pam O'Connor highlighted the necessity for increased late-night services to neighborhoods, expansion of the circuit's service area, and the need for better information on transfer points.

She stressed the importance of addressing safety concerns for all residents, regardless of economic status. Pam suggested raising parking prices and implementing congestion pricing to support transit, improving bus stop amenities, enhancing lighting at bus stops, and intensifying social media efforts.

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Packet Pg. 591 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
UCLA Staff and Faculty Focus Group
25 January 2024, 1:00-2:30pm
Attendance:
• Phoebe Chiu
• Tierra Sowell
• Michelle Shimogawa
• Consuelo Garcia
• Daniel Contreras
• Jacob Wasserman
• Wendy Conlon
• Sheehan Parker
• Christina Godinez
• Brian Juarez
• Nick Efron
• Carolyn Attanucci
• Ronald Richards
Project Staff: Alfredo Torales (BBB), Joseph Santiago (BBB), Robert McCall (BBB), Abdallah Daboussi (BBB), Amber Mallard (TMD), Melissa Sather (TMD), Josh Francis (AA), Jessica Mendoza (AA) Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from UCLA Faculty and Staff on key issues in the Big Blue Bus (BBB) service area. This was followed by a roundtable discussion, which was initiated with these questions. The following summarizes the discussion of the focus group.
• Service Improvements and User Feedback: Participants discussed various improvements for the Big Blue Bus service, focusing on increasing bus frequency, extending operating hours, and improving bus route connections. The feedback highlighted the need for more frequent buses during peak hours and for routes that better align with user schedules, especially for those commuting to and from UCLA.
• Accessibility and Amenities: There was significant conversation about enhancing accessibility for seniors and those with mobility issues. Suggestions included more frequent bus services, better communication about service changes, and improved physical bus stop amenities like benches and shade, which would make waiting for buses more comfortable and accessible. • Technology and Information Accuracy: Participants expressed concerns about the accuracy of bus schedules and real-time updates. Enhancing the reliability of digital tools and ensuring that the information is precise were noted as crucial for improving user trust and convenience. • Coverage and Route Adjustments: The discussion also covered the need to reassess bus routes and possibly expand coverage to underserved areas, which might help improve commute times

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Packet Pg. 592 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) and access to UCLA. Specific mentions were made about the need for better connections to places like Century City Mall.
• Environmental and Policy Considerations: Ideas were shared about integrating more sustainable practices and policies, such as transitioning to a zero-emission fleet and considering the impacts of these changes on service efficiency and environmental goals.

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Packet Pg. 593 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
SMC Faculty and Staff Focus Group
2 February 2024, 1:00-2:00pm
Attendance:
• Kawar Ferris
• Victor Vazquez
• Jeremy Lange
• Rebecca Yilma
Project Staff: Abdallah Daboussi (BBB), Joseph Santiago (BBB), Amber Mallard (TMD), Melissa Sather (TMD), Josh Francis (AA), Jessica Mendoza (AA)
Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from representatives of Santa Monica College on key issues in the Big Blue Bus service area.

This was followed by a roundtable discussion, which was initiated with these questions. The following summarizes the discussion of the focus group.

Service Challenges and User Feedback
• Parking and Accessibility: The free parking due to COVID has decreased bus ridership since parking costs are a critical factor for many choosing between driving and using public transport. • Route Popularity: The No. 44 bus line, popular for connectivity between main and Bundy campuses, is highlighted as essential for resumption to facilitate travel for students and faculty. • Bus Frequency and Reliability: Concerns were raised about the infrequency and unreliability of buses, which affects the ability to plan dependable travel, particularly for staff commuting from places like Culver City.

Technological Enhancements
• Real-time Information: The use of the transit app was discussed with suggestions for improvements to real-time tracking to make it more reliable, as current inaccuracies lead to frustrations among users.

Route Modifications and Requests
• Specific Route Enhancements: Discussions included suggestions for increasing the frequency of certain routes, revising schedules to better accommodate the academic timetable, and improving connectivity between campuses and other key destinations to enhance user convenience.

Infrastructure and Policy Considerations
• Bus Lanes and Infrastructure: The possibility of dedicated bus lanes to improve transit times and avoid common traffic delays was considered a potential solution to enhance service efficiency.

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Packet Pg. 594 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
Familias Latinas Unidas
23 Februarty 2024, 2:30-3:30pm
Participation: 15
Project staff: Alfredo Torales (BBB), Jessica Mendoza (AA) • Routing Concerns: There's a significant need for more direct routes, particularly along Santa Monica Blvd, as current routes like the 41 are not meeting community needs effectively. The 41 bus route is noted to be indirect and inefficient, making it difficult for residents, especially when attending church or other crucial engagements on weekends. • Frequency and Timeliness: The wait times for buses like the 41 and 43 can range from 20-40 minutes, which is inconvenient for daily commuters. An instance was mentioned where it took someone over two hours to cover an 8-mile journey that would only take 10 minutes by car. • Accessibility Issues: The community highlighted the challenges faced by elderly and disabled individuals, including a lack of local bus options that cater to their mobility needs. Instances were noted where elderly people struggled to return from dialysis appointments due to inadequate bus service.
• Safety and Comfort on Buses: Concerns about safety on the buses were expressed, particularly relating to encounters with homeless individuals and potential threats. The community feels that while security is being planned, it’s essential that it does not lead to profiling or discomfort among the passengers.
• Service Improvements Suggestions:
o Enhanced Bus Frequency: There's a need for more frequent bus services, especially during peak hours and on routes that are crucial for daily activities of the residents. o Infrastructure Improvements: Better bus stop amenities are needed, such as adequate shelters and seating to accommodate the elderly and protect all passengers from weather elements.
o Communication and Customer Service: Improvements in operator training and customer service were recommended to ensure that bus drivers are considerate and efficient in handling passengers, especially the elderly. o Equitable Treatment: Reports of discriminatory treatment by bus operators based on race were discussed, with a call for fair treatment of all passengers. o Technology and Payment: Difficulties with the TAP card system were mentioned, with suggestions to make it more user-friendly and accessible, possibly through mobile integration.
• Recommendations for Management:
o Installation of comment boxes on buses or a direct line for passenger feedback to improve communication.

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Packet Pg. 595 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) o The possibility of discounted or promotional fare programs to encourage local bus usage, taking inspiration from successful community discount initiatives.

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Packet Pg. 596 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Brighter Blue Comprehensive Operational Analysis
SMC Students Focus Group
29 February 2024, 3:00-4:00pm
Attendance:
• Esmi Hernandez
• David Duncan
• Chrissy Washington
Project Staff: Alfredo Torales (BBB), Abdallah Daboussi (BBB), Josh Francis (AA) Summary: Project staff presented an overview of the Brighter Blue COA's goals and objectives, seeking feedback from SMC students on key issues in the Big Blue Bus service area. This was followed by a roundtable discussion, which was initiated with these questions. The following summarizes the discussion of the focus group.

Service Challenges and Enhancements
• Service Frequency and Timing: Students expressed concerns about the infrequency and timing of buses, particularly for lines that are crucial for their commute. The lack of frequent service makes it difficult to rely on public transport, impacting their punctuality for classes. • Extended Service Hours: There is a need for extended bus service hours, especially in the evenings to accommodate students attending night classes or participating in late activities.

Technological Improvements
• Real-time Information Accuracy: Students highlighted issues with the accuracy of real-time updates in the transit app, which affects their ability to plan their commutes reliably.

Infrastructure Enhancements
• Bus Stop Amenities: The lack of adequate shelters and seating at bus stops near campus was noted. Improvements in this area could enhance the overall comfort and usability of the bus service.

Route Adjustments
• Route Optimization: Discussions included optimizing bus routes to better serve the SMC community, ensuring that buses are available when and where they are needed most, and possibly reevaluating routes to reduce the need for multiple transfers.

Policy and Planning Considerations
• Student Involvement and Feedback: Engaging with the student government and broader student body to gather more comprehensive feedback on transit needs was discussed as a means to better tailor services to student schedules and needs.

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Packet Pg. 597 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) This summary focuses on operational improvements and student feed

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Packet Pg. 598 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix B.2
Notification for Focus Group
Meetings

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Packet Pg. 603 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 1 Josh Francis
From: Josh Francis <[email protected]>
Sent: Wednesday, January 17, 2024 5:20 PM
Subject: LAST CALL: Big Blue Bus Mobility Advocates Focus Group Meeting Hello,
The City of Santa Monica is conducting a focus group meeting tomorrow, Jan. 18 from 2:30-3:30pm to discuss the Big Blue Bus system and the Brighter Blue Comprehensive Analysis (COA) process that is ongoing. Our team would love to hear from organizations like yours as we look to address issues with the system and discuss new ideas for improving transit for all in the Santa Monica and West LA area.

If you are able to join us, you can register here:
https://us06web.zoom.us/meeting/register/tZElcuyuqjojHNAFghhRy7JInvi9ga-lSBBz If you would like more information on the Brighter Blue COA, you can visit www.brighterbluebbb.com. If you're unable to join tomorrow, we will have additional outreach activities including public workshops in March. Stay tuned for more information on those.

Best,
Josh Francis
Brighter Blue COA Outreach Team

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Packet Pg. 604 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix B.3
Motor Coach Operator Survey
Results

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Packet Pg. 608 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix C

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Packet Pg. 609 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix C.1
Community Survey Results

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Packet Pg. 615 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) not sure
Increased frequency and later hours of service
N/A
n/a
More one seat rides
Bus lanes
More crosstown service weekends
safer
Timeliness. I prefer to drive more often than not because taking the bus will automatically add an hour to my trip. It's usually because the bus is late, and sometimes never shows.

Make homeless pay for fare
Better stops with shade and seating and trash cans bus lanes that speed up buses and faster headways! n/a
Not sure

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Packet Pg. 620 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) your feedback to us directly at [email protected]. 233
more maps available
The Santa Monica-bound Number 8 bus drivers should make sure to stop at Brookhaven/Barrington.

They have a tendency to skip it and drop off passengers at Gateway/Barrington. Also, it would be more convenient to have more frequent #8 buses during the day.

I’m a happy rider
Add more new routes perhaps a line to Disney land
Line 14 should run until midnight
¹
Most people take the aisle seat and leave the window seat empty and are rude when you ask them to scoot over; Some drivers literally just sit there at each stop; Buses should run more frequent during rush hour and school dismissal with more shuttles for students in middle schools and high schools; Some trips don't announce the stops and some people could miss their stop as they may not know they're way around; There needs to be dividers between each row of seats so we're not so close to each other and to maintain social distancing; If there's an attendant on the bus, they should make sure that customers don't take over the aisle seat with the window seat empty and not be rude when someone asks them politely too scoot over or get up for them
I have a hard time understanding the push to use public transportation when so much of valuable time is wasted waiting for the bus. I'd rather spend an hour driving in my car than 2 waiting for the bus, and god forbid, a transfer!
out of 424 answered

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Packet Pg. 621 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) I would like route 16 to be ON TIME. I take it home from middle school (NB) every day and it's ALWAYS late. Sometimes as much as 30 min.

If the homeless don’t pay why should I.

Make Traci park put bus lanes on Lincoln and make the SM bus lanes 24/7 and stop letting the police park in them
easier access to the schedules
Homeless people on bus scare off people who have the choice of using a car Overall, very happy with BBB. Buses are clean, drivers are friendly, and it takes me to the train. Would like more frequency in the evening. The frequency issue is not BBB specific, but points to larger infrastructure issues
Answered in previous comment.

I love the the cleanliness of the buses and the friendly operators THANK YOU! Please keep on doing what you’re doing.

I think you have a great service.

I love the BBB but as I am also a cyclist and a car driver, I sometimes find them very aggressive.

Allow people to pay the fare using their contactless credit/ debit card for faster boarding.

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Packet Pg. 627 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D

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Public Workshops Presentations

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Packet Pg. 675 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Thank you!

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11.A.c
Packet Pg. 689 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 690 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 691 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 692 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 693 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 694 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 695 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 696 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 697 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 698 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 699 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 700 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 701 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 702 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 703 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 704 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 705 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Análisis Operativo Integral (COA)
Brighter Blue
Taller público
March 7, 2024

11.A.c
Packet Pg. 706 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 707 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 708 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 709 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 710 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 711 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Prioridades para las
mejoras

11.A.c
Packet Pg. 712 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 713 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Ajustes del diseño del servicio

11.A.c
Packet Pg. 714 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 715 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 716 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 717 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 718 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Actividad de prioridades
para las mejoras

11.A.c
Packet Pg. 719 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 720 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Próximos pasos

11.A.c
Packet Pg. 721 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 722 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 723 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive ¡Muchas gracias!

11.A.c
Packet Pg. 724 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Appendix D.2
Public Workshops Eblast
Notifications

11.A.c
Packet Pg. 725 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 726 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 727 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D.3
Public Workshops Social Media
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11.A.c
Packet Pg. 728 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 729 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 730 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 731 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 732 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 733 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 734 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Appendix D.4
Public Workshop Newspaper
Advertisements

11.A.c
Packet Pg. 735 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) The Current

11.A.c
Packet Pg. 736 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) SMDP

11.A.c
Packet Pg. 737 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Santa Monica Mirror

11.A.c
Packet Pg. 738 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Santa Monica Mirror Leaderboard

11.A.c
Packet Pg. 739 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Santa Monica Mirror

11.A.c
Packet Pg. 740 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Samta Monica Daily Bruin Banner

11.A.c
Packet Pg. 741 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Santa Monica Daily Bruin Top Banner

11.A.c
Packet Pg. 742 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Corsair Advertisement

11.A.c
Packet Pg. 743 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Bruin Walk Premium

11.A.c
Packet Pg. 744 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D.5
Public Workshops Flyers and
Take Ones Notification

11.A.c
Packet Pg. 745 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 746 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 747 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 748 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis

11.A.c
Packet Pg. 749 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis Appendix D.6
Public Workshops SMS
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11.A.c
Packet Pg. 750 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 751 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D.7
Public Workshops Press
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11.A.c
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11.A.c
Packet Pg. 755 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix
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11.A.c
Packet Pg. 756 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 757 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 758 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 759 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 760 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 761 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
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11.A.c
Packet Pg. 764 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 765 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 767 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 768 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 769 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 770 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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56789:;:8<=>?78

11.A.c
Packet Pg. 771 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D.9
Public Workshop Attendee
Report

11.A.c
Packet Pg. 772 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 773 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Appendix D.10
Public Workshops Comment
Logs

11.A.c
Packet Pg. 774 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 775 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 776 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 777 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 778 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 779 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 780 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 781 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 782 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 783 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 784 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 785 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 786 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 787 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 788 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 789 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 790 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix D.11
In-Person Public Workshop
Sign-in Sheets

11.A.c
Packet Pg. 791 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 792
Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational

11.A.c
Packet Pg. 793
Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational

11.A.c
Packet Pg. 794
Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational

11.A.c
Packet Pg. 795
Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Appendix D.12
In-Person Public Workshop
Display Boards

11.A.c
Packet Pg. 796 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg797 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 801 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
ch Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
ch Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix E

11.A.c
Packet Pg. 804 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix E.1
Public Hearings Presentations

11.A.c
Packet Pg. 805 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 806 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Agenda  Project Overview  Key Takeaways from Public Outreach  Guiding Principles  Frequency and Span Improvements  Individual Route Proposals  Next Steps  Public Comments

11.A.c
Packet Pg. 807 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 808 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 809 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 810 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 811 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 812 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 813 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 814 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 815 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 816 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 817 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 818 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 819 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 820 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 821 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 822 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 823 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 824 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 825 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 826 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 827 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 828 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 829 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 830 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 831 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 832 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 833 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 834 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 835 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 836 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 837 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 838 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 839 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 840 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 841 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 842 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 843 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Agenda  Resumen del proyecto  Conclusiones clave de la divulgación pública  Principios rectores  Mejoras de frecuencia y amplitud  Propuestas de rutas individuales  Próximo pasos  Comentarios públicos

11.A.c
Packet Pg. 844 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 845 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 846 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 847 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 848 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 849 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 850 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 851 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 852 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 853 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 854 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 855 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 856 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 857 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 858 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 859 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 860 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 861 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 862 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 863 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 864 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 865 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 866 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 867 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 868 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 869 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 870 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 871 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 872 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 873 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 874 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 875 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 876 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 877 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive

11.A.c
Packet Pg. 878 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Appendix E.2
Public Hearings Eblast
Notifications

11.A.c
Packet Pg. 879 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 880 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 881 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 882 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 883 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 884 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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(2..2)

11.A.c
Packet Pg. 885 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 886 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 887 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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11.A.c
Packet Pg. 888 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix E.3
Public Hearings Social Media
Notifications

11.A.c
Packet Pg. 889 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 890 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 891 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 892 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 893 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 894 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 895 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus

11.A.c
Packet Pg. 896 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 897 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 898 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA)

11.A.c
Packet Pg. 899 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Appendix E.4
Public Hearings Flyers and Take
Ones Notification

11.A.c
Packet Pg. 900 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 901 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 902 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.

Appendix E.5
Public Hearings SMS
Notifications

11.A.c
Packet Pg. 905 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 906 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) Appendix E.6
Public Hearings Legal
Advertisements

11.A.c
Packet Pg. 907 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 908 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

PROOF OF PUBLICATION

STATE OF CALIFORNIA,

COUNTY OF LOS ANGELES
Notice of Public Hearings
For Big Blue Bus
Proposed Service Adjustments
I am a citizen of the United States and a
resident of the County Aforesaid; I am over the
age of 18 years, and not a party to or
interested in the above entitled matter.

I am the principal clerk to the printer of the
Observer Newspaper, a newspaper of general
circulation, printed and published once each
week in the City of Santa Monica, County of
Los Angeles. Said newspaper has been
adjudged a legal newspaper of general
circulation by the Los Angeles Superior Court,
State of California. Case no. SS 009444.

The notice, of which the annexed is a true
printed copy (set in type not smaller than
nonpareil), has been published in each regular
and entire issue of said newspaper and not in
any supplement thereof on the following dates,
to wit:, April 1-7, 2024.

I certify (or declare) under penalty of
perjury that the foregoing is true and
correct, at Santa Monica, California, on
the 3rd day of April, 2024.

Sabine Ganezer
Sabine Ganezer
(this space for filing stamp)
Please see attached page

11.A.c
Packet Pg. 909 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 910 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) P.O. Box 1380
Santa Monica, CA 90406
Proof Of Publication
(2015.5 C.C.P.)
Proof of Publication of
Notice of confirmation of print publishing in
Santa Monica Daily Press
I am a citizen of the United States, over the age of
eighteen years, and not a party to or interested in the above-entitled matter. I am the representative of the printer and the publisher of the Santa Monica Daily Press, a daily newspaper printed and published in the English language in the County of Los Angeles and adjudged a newspaper of general circulation as defined by the laws of the State of California by the Superior Court of the County of Los
Angeles, the State of California, under the date of March 17, 2004, Case No.BS087128. That the notice, of which
the annexed is a printed copy, has been published in each regular and entire issue of the said newspaper and not in any supplement thereof on the following dates, to-wit:

Notice # Public Hearing Proposed Service
adjustment
Number of Insert(s)___1 _____
On 4/2/24 in Santa Monica, California.

I certify (or declare) Under penalty of perjury that
the foregoing is true and correct.

Cynthia Moreno
Signed By
General Manager

11.A.c
Packet Pg. 911 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

11.A.c
Packet Pg. 912 Attachment:

11.A.c
Packet Pg. 913 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational

11.A.c
Packet Pg. 914 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis

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Packet Pg. 915 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Appendix E.7
Public Hearings Transcripts

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Packet Pg. 916 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 917 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations)

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Packet Pg. 918 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 2 1 City of Santa Monica
2 Brighter Blue Comprehensive Operational Analysis
3 Tuesday, April 16, 2024
4 6:00 - 8:00 p.m.
5 6
7 MR. JOSH FRANCIS: Good evening, everyone who is
8 joining us for tonight's public hearing. We're going to 9 give everyone a couple of minutes to get into the
10 hearing. So we're going to start at right about 6:02 11 p.m. So thank you, again, for joining us.
12 We do have quite a few people registered. So we
13 just want to make sure that as many of those people can 14 get in that need to and then we will go ahead and get 15 started with our presentation. We will have an
16 opportunity following our presentation for everyone here 17 that would like to, to make a public comment. So we will 18 definitely reserve some time at the end of our
19 presentation for that. So we'll give everyone a couple 20 of minutes and then we will get started.
21 In the meantime, if you do have any questions,
22 you can use the Zoom Q&A function. So we would prefer if 23 everyone could use that. We won't be calling on any
24 hands or any speakers until the end of the presentation. 25 All right. And it is now 6:02. So I still see

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Packet Pg. 919 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 3 1 that there are some folks that are coming in. So we will 2 get started and I'm sure more and more people will start 3 to come in as the meeting goes along, but first, I did 4 want to make an announcement.
5 So we do have Spanish interpretation available
6 tonight. If you need that interpretation, you can select 7 that in your Zoom controls. So there's a little globe 8 icon and you would just need to select the language. So 9 Spanish is the option for tonight, if you need that. So 10 feel free to join that room. We have our interpreter, 11 Diana, who will be interpreting this meeting.
12 I'm now going to turn it over to my colleague,
13 Jessica Mendoza, who is going to make that announcement 14 in Spanish. Jessica.
15 MS. JESSICA MENDOZA: (Announcement made in
16 Spanish.)
17 MR. JOSH FRANCIS: All right. Thank you so
18 much, Jessica. And real quick, I just wanted to
19 introduce myself. So my name is Josh Francis. I am the 20 outreach manager working with Big Blue Bus on this
21 comprehensive operational analysis.
22 So I am a consultant and we have a consultant
23 team here tonight as well and we'll get into some
24 introductions in a second. But I did want to turn it 25 over to the City of Santa Monica's Director of

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Packet Pg. 920 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 4 1 Transportation, Anuj Gupta, to say a few opening remarks. 2 Anuj.
3 MR. ANUJ GUPTA: Thank you so much, Josh. And
4 good evening. Thank you, all, for being here tonight. 5 We are very excited to be moving forward with our
6 Brighter Blue project, our comprehensive operational
7 analysis, which is a fancy way of saying our plan for the 8 future of our Big Blue Bus transit service so that we can 9 make sure that we're best serving all of you, our riders, 10 and all of the many, many millions of people who ride Big 11 Blue Bus every year.
12 So this is a really key stage of this project.
13 We've been working on it for more than a year already. 14 We are now in the home stretch. Some of you who are with 15 us tonight may have been at our workshops last month 16 where we were doing a little bit more open-ended
17 brainstorming and soliciting feedback, questions, input, 18 priorities from all of you and our stakeholders who care 19 about Big Blue Bus, and now we're building on that.
20 What you will hear tonight are recommendations.
21 They are draft recommendations. We want to hear your 22 feedback, hear your input so that we can make final
23 recommendations to our city council, which we will be 24 doing this summer in Santa Monica, so that we can then 25 get this plan adopted and start implementing it, which is

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Packet Pg. 921 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 5 1 the really exciting part, so that we can improve, expand, 2 change our service to best meet the needs of all of you 3 and all the many people who depend on the Big Blue Bus. 4 So we are very excited that you are here
5 tonight. You're here because you care about the Big Blue 6 Bus; you care about transit in Santa Monica and Los
7 Angeles. So we thank you for your time, for your
8 attention, and for your input.
9 I want to thank our team, led by Alfredo
10 Torales, our Transit Planning and Performance Manager at 11 Santa Monica's DOT and Big Blue Bus, Robert McCall, our 12 Community Engagement & Customer Experience Manager, Josh 13 and Melissa from our consultant teams and their entire 14 teams. It's going to be a fun evening, a lot of
15 information will be coming at you, but a lot of detail 16 about the routes, the service, and about the future, 17 which is a very exciting thing to talk about and get your 18 feedback on. So thank you, all, again and I look forward 19 to hearing what you have to share.
20 MR. JOSH FRANCIS: Great. Thank you so much,
21 Anuj. And without further ado, I will go ahead and start 22 our presentation. So tonight we're going to be going 23 over a quick project overview of what this Brighter Blue 24 COA process is going to look like. We're also going to 25 look at some of the key takeaways from the public

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Packet Pg. 922 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 6 1 outreach that we've conducted. So we've met with a lot 2 of you already, I'm sure, including at our last series of 3 public workshops.
4 Next, I'm going to hand it over to Melissa once
5 I'm done going through the public outreach takeaways, and 6 she's going to take us through guiding principles and 7 she's also going to walk us through the frequency and 8 span improvements that are being recommended as well as 9 some of the individual route proposals and next steps. 10 Following that, I'll take it back and we'll go into the 11 public comment process.
12 So if those of you who are joining us now, and
13 if you've seen any of our materials, you will know that 14 our draft recommendations are available on our
15 brighterbluebbb.com website. So if you haven't had a 16 chance to review those, you can do that during this
17 meeting, after this meeting, completely up to you, but we 18 would encourage you look through those in more detail and 19 we welcome any feedback that you have on those.
20 So, what is the Brighter Blue COA? So most of
21 you on this meeting may be familiar, but the Brighter 22 Blue COA is a five-year plan for improving transit
23 service in Santa Monica and the greater West L.A. area. 24 One of our goals of the COA is to restore service back to 25 the prepandemic levels, address changes in travel

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Packet Pg. 923 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 7 1 behavior that resulted from the COVID-19 pandemic as well 2 as redesign service to better match the current trip
3 patterns.
4 The opportunities that are presented with this
5 Brighter Blue COA will also include the opening of the D 6 Line to Westwood and how Big Blue Bus will interact with 7 that line opening as well as the opening of the LAX Metro 8 Transit Center. That will be part of the K Line and the 9 Automated People Mover construction that's going on right 10 now as well as Santa Monica's transition to a zero
11 emission bus fleet.
12 So for those of you who have joined us
13 previously, you may seen this, We Are Here star at
14 different places, but now we are finally nearing the end, 15 so we are excited and we will follow up with everyone on 16 what those next steps will be at the end of the
17 presentation, but yes, we are very excited tonight to 18 present some of these draft service recommendations that 19 we'll get into in just a second.
20 Community outreach. So community outreach on
21 this COA process started with an onboard community
22 survey, where we did survey riders on the Big Blue Bus 23 system and we received over a thousand responses. And so 24 that's where we started the outreach with the riders. 25 And then we moved on to focus group meetings with various

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Packet Pg. 924 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 8 1 groups throughout the community, including operators, 2 students and faculty at UCLA and Santa Monica College, 3 several of the Santa Monica neighborhood associations, 4 transit advocacy groups as well as others too. We met 5 with the city's internal mobility team.
6 So we did get a lot of critical feedback from
7 those groups and a lot of you on here tonight, I do
8 recognize some names, so thank you for joining us and we 9 certainly used a lot of the feedback that we received in 10 those focus groups and you'll see some of that reflected 11 in the plans that Melissa will go over.
12 We also conducted an online survey between
13 January and March and we collected over 400 responses. 14 So that survey is now closed, but we do have a new survey 15 that is specifically geared toward the draft
16 recommendations. So we encourage everyone to take that 17 following this meeting. And then we did culminate all of 18 that with our March 2024 public workshops. We had one in 19 person at the Santa Monica main library as well as
20 another virtual workshop.
21 So some of the key takeaways from our community
22 outreach, more frequency is the top requested service 23 improvement. So for those of you who joined us for
24 either the virtual or in person, you were able to kind of 25 vote in the interactive polling that we had throughout

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Packet Pg. 925 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 9 1 the presentation and so it was very clear that more 2 frequency was the top priority, as far as the community 3 is concerned.
4 On-time performance and frequency had the
5 largest gap between level of importance and level of
6 satisfaction. And the current service hours limit the 7 usefulness of the bus for early morning, late evening, 8 and weekend travel.
9 So those were some of the findings that we took
10 away from community outreach. And, again, these draft 11 recommendations, we very much relied on that community 12 input that we had from all of those -- all of those
13 methods that we described in the previous slide. And so 14 we just want to make sure that everyone is clear that 15 this was a true community effort and this was not just a 16 staff determination, but we really did rely on that
17 public input.
18 So next I am going to turn it over to Melissa
19 Sather, who is going to go through the guiding
20 principles. Melissa.
21 MS. MELISSA SATHER: All right. Thanks, Josh.
22 And thank you, everyone, for joining this evening. I 23 know our time is limited and it's precious, and so we 24 really appreciate you coming out and helping inform this 25 study.

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Packet Pg. 926 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 10 1 So guiding principles, these are really the
2 driving design ideas behind the draft network. So if you 3 want to go to the next slide. When we are coming up with 4 these ideas, these are really -- this is really what we 5 wanted to embody. We wanted to have a plan that's going 6 to grow Big Blue Bus service back to prepandemic, both 7 service levels, but also ridership, understanding that 8 ridership has decreased in the years since the pandemic, 9 wanting to restore back to where we were about five years 10 ago.
11 Building network of high frequency routes that
12 allow for lifestyle transit use, which looks like 10 to 13 15 minutes on the core routes. You know, we know that in 14 order for transit to be useful, in order for people to 15 take it for all types of trips, not just the commute to 16 work or the commute to school, service has to be
17 frequent, available, convenient. So really focusing on 18 increasing frequency on those key corridors. We want to 19 expand service hours to allow for all-day travel.
20 Right now one of the key things we heard from
21 the outreach is that service is great for certain types 22 of trips but tends to drop off too early in the evenings 23 for it to be useful for people trying to, you know, come 24 home from late evening classes or go out to socialize in 25 the evenings. So wanting to extend service hours so

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Packet Pg. 927 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 11 1 we're at least covering 5 a.m. to 11 p.m. on weekdays and 2 6 a.m. to 10 p.m. on weekends to allow for that more
3 travel flexibility.
4 We want to create more opportunities by
5 introducing weekend service on weekday-only routes. We 6 know that people are traveling throughout the week, not 7 just on weekdays, and we want to make sure that the
8 services available throughout the week is consistent so 9 people have flexibility in when they're traveling.
10 And then finally in sharing convenient, frequent,
11 and direct access to current and future Metrorail
12 stations, L.A. Metro has a number of construction
13 projects that are coming online in the next couple of 14 years. We want to make sure that Big Blue Bus service is 15 designed to integrate with those changes so it's directly 16 serving those stations to provide for more seamless
17 travel. Looking at changes on the C Line, the D Line, 18 which is the extension of the subway to Westwood and the 19 VA hospital, the E Line and the opening of the K Line all 20 the way to LAX as well as the future LAX People Mover. 21 So what we wanted to do is kind of show you high
22 level and some of the big proposed changes and then what 23 we're going to do is go through each individual route and 24 talk about what's changing on those routes specifically, 25 or is proposed to change. So these are a couple maps

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Packet Pg. 928 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 12 1 showing proposed frequency improvements. The one on the 2 left shows you the current network where we're at in
3 April of 2024. And then on the right, this is the
4 proposed network frequency for weekday routes. The
5 different colors are showing the average frequency
6 throughout the day.
7 So those dark brown lines, the darker thicker
8 brown lines, that's 10-minute or better service
9 throughout the day. This is increased -- proposed
10 increase from currently two routes or corridors to five 11 routes. So the proposed plan is increasing the number of 12 current riders who are using routes with 10-minute
13 service, today that's 40 percent of riders, the proposed 14 increase to 70 percent, adding Westwood Boulevard,
15 Wilshire Boulevard, and Lincoln Boulevard.
16 Next slide, please. And then on weekends,
17 looking at growing that 15-minute network, which is in 18 this sort of salmon color, and adding 15-minute service 19 again on Westwood Boulevard and it's mostly the only new 20 one for 15-minute service, but also adding new weekend 21 service to routes that operate weekdays only today,
22 including Route 5, Route 15, Route 16, and Route 41. 23 So next slide. So this graphic is showing the
24 proposed increases in service span, which are the hours 25 that the bus routes are operating. So anything in gray,

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Packet Pg. 929 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 13 1 that is current -- current service span and anything that 2 is in blue would be new span. So you can see when routes 3 are proposed to start earlier in the morning and then end 4 later in the evenings.
5 So one of the proposals is to restore service to
6 Route 44, which you see at the bottom, so that's all new 7 service. And then the other routes, it's mostly adding 8 an hour in the morning and then really in the evenings, 9 extending service by one to really three hours depending 10 on the route. And then similarly for weekends, I
11 mentioned proposing adding new weekend service on Routes 12 5, 15, 16, and 41 and then also extending service span 13 both earlier in the morning and later into the evenings. 14 One of the things I wanted to mention before we
15 dive into the individual routes, Josh mentioned the
16 website brighterbluebbb.com, and that -- if you go on 17 there, there is a PDF that has detailed descriptions of 18 each route with the maps, the proposed frequency, the 19 proposed hours of service for weekdays, Saturdays, and 20 Sundays for each and every route.
21 And so you -- you know, feel free to take a look
22 at those if you need more -- you want more detail as we 23 go through these. So you don't have to remember all of 24 it from the presentation, it's all available online for 25 you to take a look at.

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Packet Pg. 930 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 14 1 Okay. So in terms of rider impacts, so with all
2 these proposals for improved service, there are some
3 segments that I propose to lose service coverage, so
4 there are some riders who are outside a quarter-mile
5 walkshed of proposed bus stop locations. So the map -- 6 the blue lines are the proposed routes, the blue -- kind 7 of the light blue squares or shapes are the walksheds 8 around the bus stops. So a quarter-mile, how far you can 9 walk from that bus stop. And then the red dots, those 10 are going to be current bus stop locations that are -- 11 would no longer be served with the proposed network. And 12 then the size of the dot is showing the number -- the 13 volume of riders at that stop. So the larger the dot, 14 the more riders there are today.
15 So, of the riders who would be affected by the
16 changes, the majority, three-quarters, are currently 17 boarding at the Metro Aviation/LAX Station, which is down 18 on the southern part of the map. And then when the LAX/ 19 Metro Transit Center opens, those riders should shift to 20 that new station. That will be the new major connecting 21 point with the C Line and the K Line and then the other 22 LA Metro routes that meet at the LAX City Bus Center. 23 And then there's the remaining 153 riders representing .6 24 percent of systemwide boardings that may have a farther 25 walk to a stop or have to take another route and will see

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Packet Pg. 931 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 15 1 an impact to their service.
2 So, let's dive into the individual route
3 proposals. So, for each one of these, we're going to
4 have a bullet point talking about the alignment changes 5 and then followed by a bullet point talking about the 6 frequency changes. On the right is a map showing the
7 proposed alignment change. So blue is going to be
8 showing -- that's the current alignment, it currently 9 operates there today.
10 Red is showing where it would operate -- or it
11 operates today and is no longer going to be served. And 12 then green is showing any significant new coverage.
13 You'll see this when we get to Route 9. That will be a 14 significant segment that's not served today that would be 15 served under the proposed plan.
16 So for Route 1 -- sorry. The Route 1, the
17 proposed change is to alter the routing through and
18 around UCLA going through campus serving destinations 19 along Charles E. Young Drive East and terminating at the 20 parking structure rather than ending at Hilgard Terminal. 21 Service will be similar to what it is today at 10 minutes 22 on the weekdays and 15 minutes on the weekends.
23 Route 2. Route 2 is following a similar change,
24 looking at taking a number of the routes that serve UCLA 25 and taking them through campus. So ending this route

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Packet Pg. 932 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 16 1 also at Parking Structure 2 rather than at Hilgard 2 Terminal and eliminating the deviation to Ashton Avenue 3 trying to get this route to operate a bit more quickly 4 through the Westwood area, looking at significant
5 increases in service from 20 minutes on weekdays today to 6 10 minutes under the plan.
7 Since this route will directly serve the D Line
8 Station at the Westwood VA Hospital, looking at service 9 increases to help feed into the subway. And that's
10 currently anticipated for 2027. And so some of these 11 changes, you know, really would phase in with the opening 12 of the subway.
13 Route 3 on Lincoln Boulevard. So, when it's
14 open, this route would change to have its new terminus at 15 the LAX/Metro Transit Center, also allow riders to
16 connect to the new People Mover. By shortening the
17 route, we're saving distance, mileage, running time that 18 allows us to operate the service more frequently, so 19 increasing service from roughly every 13 minutes to every 20 10 minutes on weekdays. One of the other proposed
21 changes is to consolidate the Rapid 3 trips into more 22 service on Route 3. And we'll talk on the next slide 23 about why we're proposing that change.
24 So, when looking at the Rapids and the Locals,
25 and this applies to both Route 3 and also Route 7, we

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Packet Pg. 933 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 17 1 just looked at -- took a random trip from the current 2 schedule and looked at just kind of the overall travel 3 time of when you leave your house to start the trip and 4 end up at your destination. On a Local route, the stops 5 are closer together so you have a shorter walk to the 6 stop, on average about 5 minutes for a quarter-mile stop 7 spacing. The average wait time for the bus is 12
8 minutes, and then the travel time on the bus between two 9 specific points is 29 minutes.
10 Whereas on the Rapid, the stops are farther
11 apart, so you have to walk farther, to get to the stop. 12 It's not more frequent. It's operating every 15 minutes, 13 so you have a slightly longer walk, a slightly longer 14 wait. So even though the actual travel time on the Rapid 15 is shorter because it stops less often, when you factor 16 in the time for the additional walking and the additional 17 wait time for the bus, it can actually take longer to 18 make a trip on the Rapids than just hopping on the next 19 bus that shows up.
20 And so by combining the two together, but
21 operating them more frequently, we're cutting down on 22 that wait time and it shows that the overall end-to-end 23 trip time is shorter. This is why we kind of looked at 24 consolidating the Locals and the Rapids both on the
25 Lincoln Boulevard corridor and on Pico.

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Packet Pg. 934 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 18 1 Route 5 on Olympic Boulevard. So a proposal to
2 shorten the alignment to operate between the Metro 17th 3 Street and SMC E Line Station and then the Westfield
4 Century City Mall, which is also the site of the future D 5 Line/Century City Constellation Station. And so
6 operating on the shorter segment of the route, by
7 operating on a shorter part, taking those savings from 8 not operating the full current alignment, investing it 9 into significant service improvements, so increasing from 10 current 60-minute to 30-minute service on weekdays and 11 then adding new 30-minute service on weekends.
12 Route 7 on Pico Boulevard. So looking at
13 eliminating the deviation on Beverlywood due to high 14 impact on passenger boardings. Basically, what happens 15 is the bus is relatively full at the point where it gets 16 to this deviation and picks up relatively few people, so 17 it's impacting all of those riders who are already on the 18 bus creating a negative experience for those riders. 19 Looking at consolidating Rapid 7 hours into Route 7 so 20 that we can operate the route every seven and a half 21 minutes during peak periods and every 10 minutes during 22 off-peak periods and 15 minutes on weekends.
23 So right now Route 7 operates about every 14
24 minutes and the Rapid every 20 minutes, and now,
25 combining those together, you get one service every seven

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Packet Pg. 935 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 19 1 and a half to 10 minutes throughout the day.
2 Express 7 was operating before the pandemic.
3 That's been discontinued. So the proposal is to
4 discontinue it permanently.
5 Route 8 on Ocean Park Boulevard. So one of the
6 changes is to create a new terminus where our 12 ends at 7 Gateway Plaza on the UCLA campus. So you have both Route 8 8 and Route 12, Rapid 12, the two corridors serving
9 Westwood Boulevard ending at the same place. So riders 10 traveling between UCLA and the Expo or E Line Station can 11 just hop on any available bus, will have the same
12 alignment and similar stop patterns. Also looking at 13 taking Main Street into downtown instead of Ocean Avenue 14 for a faster trip that's less congested with, you know, 15 people trying to get to the beach. Proposed service is 16 every 20 minutes on weekdays and weekends, which is a 17 slight improvement from where it's at today, about every 18 25.
19 Route 9. So this is the first example where
20 we're showing new coverage in green. So the route is 21 proposed to be extended from its current terminus all the 22 way to Pacific Coast Highway pending the completion of a 23 new bus turnaround at PCH and Sunset Boulevard. This 24 just provides additional coverage, network connections, 25 and then operating the service every 15 minutes in peak

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Packet Pg. 936 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 20 1 and 30 minutes on weekdays, similar to what it does 2 today, and 30 minutes on weekends, which is an
3 improvement over current 40-minute service.
4 Rapid 10. So there are no current proposed
5 changes for the Rapid 10 serving downtown LA. What's
6 going to happen is we'll recommend reviewing this route 7 after the D Line opens to Westwood and seeing how the 8 route is performing and what its network role is once the 9 subway is opened, anticipated in 2027.
10 Rapid 12. There are no proposed alignment
11 changes for this route. Looking at increasing the
12 frequency to every seven and a half minutes during peak 13 periods in the peak direction and 10 minutes off-peak on 14 weekdays and then improving service on weekends to every 15 15 minutes.
16 Route 14. Couple of changes here. The northern
17 end, wanting to take the route to directly serve the 18 future D Line Station. So instead of continuing along 19 Bundy Drive, the route would turn right onto Wilshire 20 Boulevard to go up to that station. And then at the
21 southern end, instead of traveling on I-405 to the K Line 22 Station, it would extend further east to the Culver City 23 Transit Center, which is also the site of the Westfield 24 Culver City Mall. You get a lot of access to shopping 25 destinations and also a number of LA Metro routes and

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Packet Pg. 937 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 21 1 Culver City bus routes at that transit center. The 2 proposal is to increase the service frequency to every 15 3 minutes on weekdays and 20 minutes on weekends.
4 Route 15. So looking at deviating the route to
5 serve the future D Line Station, this is one case where, 6 you know, adding a major deviation into the middle of the 7 route, you want to look at how many people are on board 8 versus how many people you're going to pick up, but
9 because the D Line is expected to be such a major
10 generator of ridership, felt it was really important to 11 ensure that all the routes in the area make the
12 connections to the D Line. Also, with that anticipated 13 increase in demand, wanting to increase service to every 14 30 minutes on weekdays and also add weekend service at 15 every 30 minutes.
16 Route 16. A similar change to what we're
17 showing on Route 14, extending the route farther along 18 Wilshire Boulevard to serve that D Line Station as well 19 as adding new 30-minute service on weekends.
20 Route 17. Very minor changes, just some slight
21 changes in how it's navigating through Westwood, and then 22 increasing service to every 15 minutes on weekdays and 30 23 minutes on weekends.
24 Route 18. A couple changes on the northern end,
25 similar pattern. Instead of going to Gateway Plaza,

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Packet Pg. 938 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 22 1 having this route serve Parking Structure 2 on the east 2 side of campus, serving more destinations, and then on 3 the southern portion of the route, extending a bit
4 farther south to Via Marina and Old Harbor Lane just for 5 more coverage into Marina del Rey. 20-minute weekday
6 service and 30-minute weekend service.
7 Okay. Route 41, this is the one that's -- might
8 be one of the more challenging to follow. So a couple of 9 changes. We heard a lot of comments, one was about
10 wanting to extend the route to Ocean Park where it
11 currently ends at Pico. So one of the things we did is 12 extend the route farther east to hit Ocean Park
13 Boulevard -- or Avenue. And then looking -- instead of 14 doing the current figure eight that it does today,
15 looking at operating bi-directionally on 17th Street. 16 So it really kind of -- it's still going to
17 operate clockwise following the arrows and then it's 18 almost like a rectangle, going around in a rectangle, but 19 then collapsing in the middle. So instead of doing a 20 figure eight where it crisscrosses, it's kind of
21 continuing in a straighter line as it goes around.
22 We would remove the deviation to the Performing
23 Arts Center, which is going to go onto a -- proposed to 24 go onto another route. And then this would operate,
25 instead of every 20 minutes, every 15 minutes on weekdays

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Packet Pg. 939 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 23 1 with new weekend service to increase not just circulation 2 and opportunities for the campus but also residents
3 trying to travel, you know, shorter distances, get across 4 town on weekends.
5 So looking at Route 42, the recommendation is
6 not to restore Route 42, continue to operate this route 7 in one direction, but using those resources for the
8 frequency increases and the new weekend service.
9 Route 43. Propose shortening the route to no
10 longer serve SMC campus for the 17th Street/SMC Station, 11 rather, starting at the 26th Street and Bergamot E Line 12 Station, but then extending the route on San Vicente 13 Boulevard down to 7th Street to provide some more
14 coverage, and then increasing the frequency from every 30 15 minutes to every 20 minutes, still weekdays only during 16 peak periods.
17 And finally, Route 44, restoring the SMC
18 Connector, it's sort of in coordination with the campus, 19 following a similar alignment, but instead of ending at 20 the E Line Station at 17th Street, extending to serve the 21 Performing Arts Center that was previously served by 22 Route 41 and operating this every 20 minutes on weekdays. 23 Okay. So that was a very, very quick overview
24 on the routes. And so quickly just what's next, so we do 25 have an in-person public hearing where we'll have the

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Packet Pg. 940 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 24 1 same presentation, similar materials, but a chance to 2 talk with us in person. That's this Saturday, April
3 20th, from 10 a.m. to 12 p.m. at Virginia Avenue Park. 4 The address is on the slide. And so we will have that 5 public hearing to get similar comments.
6 So I encourage you, you know, if you want to
7 come back out or tell your friends and families,
8 coworkers to come join us there to learn more about the 9 plan. And then we will be collecting public comments on 10 these proposals through May 24th. So just over five to 11 six weeks.
12 After that, we will be refining the draft
13 service plan, incorporating all the comments that we've 14 received. So, again, everything we've shared today,
15 these are just initial draft proposals that will be
16 refined after we receive comments, with a goal of
17 presenting the final service plan to city council on July 18 9th.
19 So we really encourage you to go to the website,
20 brighterbluebbb.com to take our survey to let us know 21 kind of -- you know, write down all of your thoughts 22 about what you like or don't like about the service
23 changes. It gets pretty specific, but there's a lot of 24 places for free response as well. So I think at this 25 point, I'll turn it back to Josh to open the public

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Packet Pg. 941 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 25 1 comments.
2 MR. JOSH FRANCIS: Thanks, Melissa. And real
3 quick before we move on, we did get a few clarifying
4 questions from the public on Route 9. So if we could, I 5 just wanted to go back there so everyone has a good idea 6 of exactly what those changes are. So let me go back to 7 that and then we'll get to the public comment portion of 8 the meeting.
9 So, Melissa, I will just let you know some of
10 the comments that we had received. They wanted to know 11 how this new route will connect to PCH, and then they 12 also would like clarification on the types of buses that 13 will be running on the Route 9, and if Big Blue Bus is 14 considering running 60-foot buses on Route 9.
15 MS. MELISSA SATHER: So in terms of how it will
16 connect with PCH, so it takes Sunset Boulevard all the 17 way to PCH and there's a proposal to open a new bus
18 terminal where the Gladstone's Restaurant is, so the bus 19 would cross PCH and there should be a -- really a bus 20 turnaround right there where PCH and Sunset meet. And 21 then I will defer to Alfredo on the buses for Route 9. 22 MR. ALFREDO TORALES: Yeah, we use 40-foot buses
23 on Route 9, so we will continue to do that. On a few of 24 our special school trippers, we do use 60-footers, but, 25 again, for the local regular 9 service, it will remain as

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Packet Pg. 942 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 26 1 40-footers.
2 MR. JOSH FRANCIS: All right. Thank you,
3 Alfredo and Melissa. And there was one final clarifying 4 question that came regarding Route 3, so I'll go back to 5 that real quick just so we make sure that we're giving 6 everyone the information they need before we make the 7 public comment. But the comments -- or the question,
8 rather, was, if in this plan, Route 3, if it's being
9 shortened to future LAX Transit Center, will the route 10 serve Arbor Vitae instead of 96th Street?
11 MS. MELISSA SATHER: I have to pull up a map.
12 So I think it's West Chester Parkway and then it does go 13 down to 96th Street, and the reason that it does that is 14 to --
15 MR. JOSH FRANCIS: Sorry. Sorry. 98th Street.
16 MS. MELISSA SATHER: 98th. 98th. Because 96 is
17 eastbound only, right, and so with those changes, we want 18 to make sure that we're not serving a street that's just 19 eastbound only because we have to take a different street 20 in the other direction.
21 But we're not going on Arbor Vitae the whole
22 way, even though that's more direct, because we want to 23 serve the LAX People Mover at kind of the first available 24 point so that we're not forcing everyone to ride to the 25 end if they're trying to get on the People Mover to go

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Packet Pg. 943 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 27 1 the other direction back to LAX. So that's why it kind 2 of is proposed to do that jog down.
3 There also is an at-grade rail crossing of the K
4 line on Arbor Vitae which is known to kind of cause
5 reliability issues and can slow the bus down and so we 6 want to avoid that as well.
7 MR. JOSH FRANCIS: All right. Thank you,
8 Melissa. Thank you, Alfredo. So with that, I will go
9 ahead and get back into the public comment portion of 10 this hearing. So just before we get into this, I wanted 11 to provide some of the ground rules. So each speaker 12 will have three minutes to provide their public comment. 13 If you could -- before making your public
14 comment, if you could please provide your first and last 15 name and city of residence before making your comment, 16 that will help our court reporter who is transcribing all 17 of these comments for inclusion in our final analysis. 18 Comments and questions will be transcribed by our court 19 reporter and logged for that inclusion. So, again, if 20 you can just provide that first and last name.
21 The team will be, not be responding to questions
22 at this time during the public comment period, so the 23 public comment period is really for those of you to voice 24 any reactions or comments on the proposed changes that we 25 just went through. If you do have any general questions,

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Packet Pg. 944 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 28 1 though, please feel free to use the Zoom chat and we will 2 do our best to answer in that chat function so you can 3 get an answer to the question, but we do want to get
4 through as many comments as we can.
5 So if do you have questions, that is totally
6 okay and we will include those on our final analysis
7 report, but we will not be responding to the questions 8 once we get into the public comment section of this
9 hearing.
10 If you would like to make comments in writing,
11 we have a few other methods as well. Comments, of
12 course, can be submitted through the Zoom chat function 13 as well as emailed to [email protected]. And 14 that will go straight to our team and those comments will 15 also be recorded in our final analysis. You can also 16 send those in writing via the mail to Big Blue Bus at the 17 address listed here, and just provide the attention line 18 to Alfredo Torales and our team will get those comments 19 as well.
20 We also, as Melissa mentioned, have the
21 in-person public hearing on April 20th on Saturday
22 morning at 10 a.m. So if you are able, you can stop by 23 that meeting and make your comments to us there at that 24 in-person public hearing.
25 We will also have opportunities to provide

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Packet Pg. 945 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 29 1 public comments in writing at the meeting as well. The 2 comment period deadline is going to be Friday, May 24th 3 at 5 p.m. So we would appreciate any and all comments, 4 questions, feedback to be submitted by then to give our 5 team time to incorporate that feedback before we take the 6 service plan to Santa Monica City Council in July.
7 So I am going to leave this screen up. There
8 will also be a timer. So once I call on your name, I
9 will go based on the hands that I see. We're going to 10 start first with Ally Hamilton. I will go ahead and
11 unmute you and just, again, please say your name and -- 12 your first name, last name, city of residence and then 13 just, you know, we want everyone to just be mindful of 14 the time limit so that we have enough time to hear from 15 everyone.
16 With that being said, I'm going to start with
17 Ally Hamilton. So, Ally, you have three minutes. If you 18 would please unmute yourself and you can go ahead and 19 make your comment.
20 MS. ALLY HAMILTON: Okay. Ally Hamilton. I
21 live in Santa Monica, California, and I'm a daily rider. 22 I wanted to say thank you for having the 16 run seven 23 days a week. It's desperately needed. And that's what I 24 wanted to say.
25 Oh, I know what else I wanted to say. And they

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Packet Pg. 946 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 30 1 give us a lot of crappy buses that break down all the 2 time, and we'd appreciate if we could have functioning 3 buses that run. And those are my two comments, but thank 4 you for extending the 16 out to seven days a week.
5 That's my most important comment, and that's all I have 6 to say.
7 MR. JOSH FRANCIS: All right. Thank you so
8 much, Ally. We'll go ahead and move to our next hand
9 raise, Jacob Wasserman. Jacob, feel free to unmute
10 yourself and make your comment.
11 MR. JACOB WASSERMAN: Can you hear me?
12 MR. JOSH FRANCIS: Yes, we can.
13 MR. JACOB WASSERMAN: Thanks so much. My name
14 is Jacob Wasserman, J-a-c-o-b, W-a-s-s-e-r-m-a-n. I live 15 in Santa Monica on 11th near Washington. I just want to 16 say this is a great plan overall. I'm very impressed 17 with the changes. You know, having Melissa on your team 18 will do that. She's great.
19 I particularly want to thank you for increasing
20 the service on the 2. Moving from 20 to 10-minute
21 headways is going to change my life. I will no longer 22 have to look at the transit app. I can just go and know 23 that there will be a bus within 10 minutes. And the
24 service increases on the 18 are going to be great as 25 well.

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Packet Pg. 947 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 31 1 My biggest issue I see with it is the alignments
2 around UCLA and in particular, the abandonment of the 3 terminal at Hilgard. My understanding is that there were 4 complaints from neighbors who probably have moved in
5 there well after the establishment of this terminal and 6 university years and years ago that the buses were noisy, 7 I guess. I don't know if they're any more noisy than the 8 street by it.
9 But the Hilgard Terminal serves a lot of
10 important purposes. It has seating and shade, which the 11 other stops on campus have far less of. I'm a little 12 worried about the operators because it has operator
13 restrooms. I mean, I'm sure you're planning for that, 14 but I think that the Hilgard Terminal is a really good 15 place for the operators to lay over.
16 And it's a huge problem for legibility because
17 you see a sign that says the bus is going to UCLA and 18 then you get dropped off on a totally different part of 19 campus if you're unfamiliar with the system, depending on 20 whether it goes up Charles Young to Parking Structure 2 21 or to Ackerman, and that's a problem now and it's still 22 going to be a problem under this new plan.
23 For example, I live between the 18 and the 2,
24 and if I wanted to go back, ideally, I would just go to 25 one stop on campus, that's where I work, and take

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Packet Pg. 948 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 32 1 whichever one comes first, but the way it's structured in 2 this draft plan, I would have to pick whether I'm going 3 to Charles Young to catch the 2 or down to Bruin Plaza to 4 catch the 18, and so I couldn't really just show up at a 5 bus stop and take the next bus.
6 I imagine you could do something like a loop
7 where all the routes that serve UCLA serve Bruin Plaza, 8 Charles Young, and the Hilgard Terminal. You know,
9 one-way loops are not always the easiest, but I think, 10 one, the splitting of the destinations at UCLA is a huge 11 legibility problem, and then, two, abandoning the Hilgard 12 Terminal, I mean, what's even going to happen to it, I 13 think is a bad idea. But those are -- it's pale in
14 comparison to the service increases. I'm so happy you're 15 proposing them. Thanks for doing that.
16 MR. JOSH FRANCIS: All right. Thank you, Jacob,
17 for your comments. I'm going to move on to the next hand 18 raise.
19 And before I do that, I just wanted to mention
20 briefly that any questions that you may have, clarifying 21 questions that you may want answers to, we will do our 22 best, once we get through public comments, to respond to 23 those. So please, if you can just be patient with us, we 24 will do our best to get to those once we get through the 25 public comment portion.

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Packet Pg. 949 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 33 1 With that, I am going to go ahead and unmute
2 Rayne. Rayne, if you would go ahead and provide your
3 first and last name and your city of residence.
4 MS. RAYNE LABORDE RUIZ: Hi. My name is Rayne
5 Laborde Ruiz. I live here in Santa Monica, currently in 6 downtown Santa Monica and moving to Pico neighborhood. 7 First of all, just to echo Jacob and everyone else so 8 far, thank you so much for these tremendous changes to 9 the system. And I also really want to applaud Big Blue 10 Bus on the improvements just over the last few years 11 post-Covid and during Covid was rough for all of us as 12 riders and I'm sure as operators as well, and it's gotten 13 so much better and this is going to make it even better. 14 The one thing that I am concerned about as
15 someone moving to Pico is it does feel like the routes on 16 the south side kind of got the short end of the stick in 17 terms of some of the connectivity changes. And in
18 particular the Route 43 change, I think, is really
19 impactful for all kinds of people along that corridor. 20 One, the SMC students, I think it's very
21 important to have multiple different routes serving SMC 22 because we know how many of those students are commuting 23 in, the vast majority, right, as well as those of us who 24 work within the city and just need various ways to get 25 around.

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Packet Pg. 950 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 34 1 I personally have an office that's really close
2 to those job centers at Colorado Center and the Water 3 Gardens. And this takes away my connectivity, which was 4 one of the many reasons I chose to move to the
5 neighborhood for.
6 It's -- also, I'm just a little confused
7 regarding those changes given the priorities to connect 8 to those Expo stops, but then this is actually taking 9 away from a 17th Street connection and a Bergamot Station 10 connection. So just really encourage the team to take a 11 second look at that route, who is using it, who might be 12 using it in regards to the other stations.
13 I also just wanted to suggest, if such a thing
14 is possible, to look at the number of transfers that 15 might change for given points of getting around town with 16 the new system. I've just noticed a couple of my trips 17 where it used to be no transfers or one transfer where 18 under some of these changes, that would have to be
19 something like three and that's the point that typically 20 I'm going to go get a Lyft or something instead, which 21 none of us want to do, right, we want to ride the bus. 22 That's why we're here at this meeting. So thank you so 23 much, really appreciate all that you're doing and hope 24 you'll consider these changes too.
25 MR. JOSH FRANCIS: All right. Thank you so much

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Packet Pg. 951 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 35 1 for your comments. I will go ahead and move on to the 2 next hand that I see raised, and this is actually a phone 3 number. So if you could, please provide your first name, 4 last name, and city of residence. And the number is the 5 (323) 465-8511 number.
6 MR. ALEXANDER FREEMAN: Yes. Hi. Good
7 afternoon. Do you hear me?
8 MR. JOSH FRANCIS: We can. If you can please
9 provide your first and last name and your city of
10 residence.
11 MR. ALEXANDER FREEMAN: Yes. I'm Alexander
12 Freeman, city of residence is Hollywood, California. And 13 I've used the Big Blue Bus for decades to commute to my 14 clients and jobs in Santa Monica, including the Route No. 15 14, and I went to work near the Santa Monica Airport. 16 So, first of all, yeah, for the most part, the proposed 17 changes look great, specifically the improved frequency. 18 However, a couple things that I completely disagree with 19 is removal of Rapid bus No. 3 and Rapid bus No. 7.
20 I struggled both on the Local and on the Rapid
21 buses along both of those routes, being the Olympic
22 Boulevard and the Pico Boulevard, and the Local line 23 takes forever. I mean, Line 7 is a very long route
24 between downtown Santa Monica and downtown LA.
25 So taking on the local route a very long time,

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Packet Pg. 952 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 36 1 this would include people commuting to work or kids going 2 to Santa Monica College or for other purposes. And
3 likewise, Rapid No. 3 which goes to LAX Airport, again, 4 the Rapid -- Rapid trip is much faster than the Local. 5 If you cut out the Rapid line, this is going to
6 be very uncompetitive, you know, public transportation 7 versus driving. So if you guys really want to entice for 8 people to leave their cars at home, you have to continue 9 to propose Rapid -- you know, to offer Rapid service
10 versus Local because if you're an average commuter, just, 11 you know, just average person, you have the choice
12 between a flow of service with many stops or a fast
13 service with fewer stops, I'm sure most of us would
14 undoubtedly choose the latter being the Rapid service 15 with fewer stops. So, again, on those two highly popular 16 routes, No. 3 and No. 7, I strongly urge the city of 17 Santa Monica to preserve the Rapid service.
18 Those are my two biggest concerns. Otherwise,
19 again, I do fully salute the improvement of service, the 20 improvement of frequency from 15 minutes to 12 minutes. 21 The weekend service also should be improved. 15-minute 22 service is also uncompetitive. Again, if you want to 23 attract people, you know, citizens to use public transit, 24 15 minutes is too much of a loss, you know, of time. So 25 maybe weekend service could be improved on some lines to

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Packet Pg. 953 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 37 1 10 to 12 minutes. So, those are my suggestions. And 2 once again, thank you for your work. Thank you for those 3 proposals on services.
4 MR. JOSH FRANCIS: All right. Thank you very
5 much. And we'll go ahead and move on to the next
6 speaker. If you could, again, say your first name, last 7 name, city of residence. And next speaker I have is
8 Raag. You can go ahead and unmute yourself and make your 9 public comment.
10 MR. RAAG AGRAWAL: Hi. My name is Raag Agrawal.
11 I live in the City of Los Angeles. And I would like to 12 make a public comment, you know, just congratulate the 13 team on this plan. I'm highly supportive of the
14 increases in frequency for Route 1 and 2. I'm a daily 15 rider, I don't have a car, and so I really rely on the 16 bus service every day to get to work at UCLA. And so the 17 increase in the frequency are going to be tremendously 18 helpful.
19 But I would like to comment that the elimination
20 on the Hilgard terminus on many different routes is
21 extremely harmful to students. I understand there's been 22 a long history of Big Blue Bus acceding to local demands 23 from, you know, certain neighbors about noise since 2005 24 and decreasing frequency on that terminus.
25 I'd like to push back on that strongly, in the

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Packet Pg. 954 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 38 1 strongest terms because that route -- that terminus is 2 much more comfortable to use, the way finding is far
3 better for students, it's closer to the professional
4 schools like the School of Law. Ending at Charles Young 5 or ending near parking lot 2, I think, is a subpar option 6 and acceding to, you know, local nimbies is not something 7 I would support.
8 You know, in my conversations with students, I'm
9 one of the elected representatives for our neighborhood 10 council in North Westwood, that's not something that 11 would be good for students. Additionally, I would like 12 to congratulate the team on, and support the team on the 13 weekend service and for a lot of different routes. I 14 think it's really important to have weekend service if we 15 want to have more people be car free. And that's my
16 public comment. Thank you so much.
17 MR. ALFREDO TORALES: Josh, you're muted.
18 MR. JOSH FRANCIS: Oh, my apologies. Thank you
19 very much for the comment. Next speaker I see is Noe. 20 Go ahead and say your first and last name, city of
21 residence, and make your public comment.
22 MR. NOE SOLANO: Hello, everyone. Good evening.
23 My name is Noe Solano. I'm here on behalf of the Playa 24 Vista Transportation Management Association. I see that 25 there's a removal of service completely for Playa Vista

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Packet Pg. 955 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 39 1 on Route 14. I totally understand and likely the
2 decision was made because of low ridership, especially 3 given that that's hard to compete with the high rates of 4 telecommuting, but I do want to say that I'd hate for the 5 hybrid work schedule to dictate the demand for transit. 6 It's still something that developments see as an amenity, 7 especially given that Big Blue Bus and Culver City Bus 8 have been part of the Black history there in creating, 9 like, a sustainable development.
10 And with that said, there's a huge work
11 employment hub, there's a big residential community. So, 12 all I have to say is that the ridership is not completely 13 gone. I feel like that's a very big market that can be 14 the biggest potential in ridership, especially like I 15 said, I mentioned work with the transportation management 16 association called Compass, and there's several community 17 efforts that we support the development in carrying out, 18 and over the past couple of years, it's been challenging, 19 but we are seeing a large return to work rate.
20 We're more than happy to work with your team
21 off-line on providing data that we collect on an annual 22 basis, especially as we see our average vehicle ridership 23 going down.
24 The pandemic, it was an AVR of 13.18. I know
25 this is jargon that maybe a lot of folks on the call may

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Packet Pg. 956 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 40 1 not understand, but that's since gone down to 3.4 AVR. 2 And what that means is essentially that the people are 3 coming back, people are driving by themselves to the
4 development at a more higher rate than in the past.
5 So with that trend going down, it's safe to say
6 that in coming years, we're going to see a big increase 7 in on-site employment -- I'm sorry -- on-site occupancy 8 for this development and I find that -- I'm here totally 9 supporting that the frequency, that the reliability
10 improves.
11 I just don't think that the answer for removing
12 the stops through Campus Center Drive and also Bluff 13 Creek is the answer, and especially for those service 14 workers that I know are still utilizing this type of 15 service, I'm sure that it would make it a very big burden 16 for individuals that do work at the restaurants or even 17 though the employees -- most of the employees are not 18 going to the worksite, but a lot of the building
19 maintenance staff is, so there's still a big equity piece 20 to this.
21 So removing those stops entirely I find is not
22 the answer and hopefully we can work together off-line in 23 the upcoming months to ensure that those stops remain in 24 Playa Vista. Thank you so much. And applause to you. 25 MR. JOSH FRANCIS: Thank you so much for that

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Packet Pg. 957 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 41 1 comment. We will go ahead and move to the next hand 2 raised. Josh, go ahead and state your name and your city 3 of residence and make your public comment.
4 MR. JOSH XU: Hi, can you hear me?
5 MR. JOSH FRANCIS: Yes.
6 MR. JOSH XU: Hi. I am Josh Xu, spelled X-u,
7 currently of Los Angeles, living in the on-campus
8 residence halls at UCLA. So my family lives in Santa
9 Monica, and I really appreciate being able to take the 10 Big Blue Bus to and from home every weekend. Right now 11 Gayley Strathmore on Route 18 is by far the most
12 convenient stop for UCLA students living in on-campus 13 housing. We call it The Hill.
14 It's a convenient five- to eight-minute walk
15 from The Hill. So I would request that Big Blue Bus
16 please reconsider eliminating the stop. It would be a 17 major inconvenience for students living on The Hill who 18 would now have to make a 15 or more minute walk to the 19 medical plaza to catch a Santa Monica bus.
20 I understand that on-campus residents are not
21 Big Blue Bus's primary ridership demographic, but please 22 consider that The Hill houses thousands of residents, the 23 vast majority of whom do not own cars. So this makes for 24 a huge potential ridership tool that the Blue Bus is not 25 currently taking advantage of and by eliminating the

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Packet Pg. 958 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 42 1 Gayley Strathmore stop would make it even harder and less 2 appealing for residents to use it.
3 So I believe it would be in the best interest
4 for Big Blue Bus to increase accessibility for on-campus 5 residents, not to decrease it. Overall, though, very
6 much support the changes, especially increased frequency. 7 It would, yeah, make things much more convenient for
8 riders. Thank you for hosting this.
9 MR. JOSH FRANCIS: All right. Thank you so much
10 for that comment, Josh, and we will go ahead and move on 11 to the next speaker that I see, Dominic. So, Dominic, I 12 will go ahead and unmute you and if you could provide 13 your name and city of residence and go ahead and make 14 your public comment.
15 MR. DOMINIC SARABIA: Can you hear me?
16 MR. JOSH FRANCIS: Yes, we can.
17 MR. DOMINIC SARABIA: My name is Dominic
18 Sarabia. I leave in Hesperia, California. So my mode of 19 transportation is Metrolink San Bernardino Line,
20 Metrolink Riverside Line, or the Foothill Transit from 21 Montclair Transit Center. And one of the things I always 22 think about Rapid 10 was to extend that into Commerce and 23 Montebello because after NextGen discontinued service on 24 720 to Commerce Shopping Center, the only way you can get 25 to Santa Monica or even the western area of LA would be

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Packet Pg. 959 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 43 1 to transfer to downtown, which there's a lot of, like, 2 traffic jams and downtown LA is not really that safe for 3 pedestrians.
4 So I was thinking if Rapid 10 was to extend
5 service to Commerce Shopping Center like what 720 did and 6 have, like, an express service from the
7 Montebello/Commerce/Riverside Line Metrolink to downtown 8 Santa Monica and to actually extend the service for
9 all-day service on Rapid 10 between Commerce Shopping 10 Center and downtown Santa Monica and have weekend service 11 for the bus to compensate for the former Metro Rapid 720. 12 MR. JOSH FRANCIS: All right, Dominic. Thank
13 you. Is that the end of your comment?
14 MR. DOMINIC SARABIA: Yeah.
15 MR. JOSH FRANCIS: All right. Thank you so
16 much. Go ahead and move on to the next speaker that I 17 see, Lawrence. I will go ahead and unmute you. If you 18 can provide your name and city of residence and go ahead 19 and make your public comment.
20 MR. LAWRENCE TRAN: Hi. My name is Lawrence
21 Tran and I currently live in Westwood in Los Angeles. 22 And I want to -- first of all, I want to echo some of the 23 other speakers, like, yes, I appreciate the service
24 changes and frequencies. I think that will be a huge 25 difference, especially for UCLA students. Like

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Packet Pg. 960 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 44 1 first-time transit riders and I think increasing service, 2 but make it -- making it better service, that would make 3 people future transit riders.
4 I also wanted to echo a comment from Josh a few
5 speakers ago about the 18's service change. And, again, 6 I'm also, like, concerned about the change making it more 7 inaccessible for UCLA students, especially living in
8 on-campus housing. The Strathmore/Gayley intersection is 9 the most, like, used by UCLA students. There's about
10 13,000 that live on The Hill and many more that live in 11 that part of blocks bounded by Gayley Avenue and Veteran 12 Avenue.
13 Just anecdotally, on the weekend whenever
14 students want to go to Santa Monica, like, a lot of us 15 use the Strathmore/Gayley stop to go to campus. Sorry. 16 Not to go to campus. To go to Santa Monica. And if
17 this -- the proposed route basically means all of us have 18 to go to the hospital to actually get to Santa Monica. 19 It's just like a huge inconvenience.
20 So, yeah, I believe -- I don't see exactly the
21 reasoning for the service change. The UCLA stops that it 22 goes to are served by other, like, Big Blue Bus stops. 23 On the other hand, this service change is going to leave 24 a huge -- like, I'm feeling like an inconvenient gap in 25 service. So, again, just to summarize, I believe the

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Packet Pg. 961 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 45 1 18's bus service change around UCLA shouldn't be changed 2 and the traffic for Gayley stop should be kept. Thank 3 you.
4 MR. JOSH FRANCIS: All right. Thank you very
5 much, Lawrence. We'll go ahead and move on to the next 6 speaker, Margarita. So, Margarita, I'm going to go ahead 7 and unmute you there. And if you can just say your name 8 and city of residence and then make your public comment. 9 MS. MARGARITA TORRES: (Comment given in
10 Spanish.)
11 MR. JOSH FRANCIS: All right. Thank you very
12 much, Margarita. And just for everyone to note too, at 13 the conclusion of this hearing, we will be providing any 14 translations and we will be posting recordings of this 15 meeting on our website. So if you did want to know what 16 the last speaker said, we will make that available as 17 well as in the transcript available after this public 18 hearing.
19 The next speaker I see is Chris. So, Chris, I'm
20 going to go ahead and unmute you, and if you want to go 21 ahead and say your name and city of residence and then 22 provide your public comment.
23 MR. CHRIS MICHEL: Hey, yeah, can you hear me?
24 MR. JOSH FRANCIS: We can.
25 MR. CHRIS MICHEL: Hi. I'm Chris Michel,

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Packet Pg. 962 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 46 1 M-i-c-h-e-l. I live in Los Angeles in the Del Rey
2 neighborhood. And I am really happy with most of the
3 changes. I really appreciate the frequency increases. I 4 also really appreciate the new weekend service on the 16. 5 That will be really great for me to use. And I'm really 6 sad to see the R3 go, but as of the most recent service, 7 I was never able to take it, so it doesn't affect me that 8 much, but I do miss it a lot and I wish that it would run 9 at, like, peak rush hour hours again.
10 Also, I've been on, like, the last 3 bus many
11 times. I wish there would be later service. Lots of
12 people have late night flights. I'm usually coming home 13 from Culver on the 33 and just barely able to catch the 3 14 home. So it would be great if we could extend the hours. 15 And also, there's a lot of issues with bunching,
16 especially during rush hour, on the 3. I know that's 17 hard for you guys to control, but it would be really 18 great if there were bus lanes all the way from the
19 airport to Santa Monica. But that's it. Thank you.
20 MR. JOSH FRANCIS: All right. Thank you so
21 much, Chris. We'll go ahead and move on to our next
22 speaker that I see, Jerry. So, Jerry, I'm going to go 23 ahead and allow you to unmute. And if you could just 24 provide your first and last name, city of residence, and 25 make your public comment. And, Jerry, if you're trying

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Packet Pg. 963 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 47 1 to talk, you do need to unmute yourself, so there should 2 be a little mic button, if you can hit that and -- there 3 you go.
4 MR. JERRY RUBIN: Well, thank you very, very
5 much. My name is Jerry Rubin. I live in the Ocean Park 6 area of Santa Monica right near 4th and Pico. And I'm an 7 80-year-old senior citizen that's been riding the Blue 8 Bus for decades. I never had a car in my life. And I
9 like your slogan, Go Green, Ride Blue. And I appreciate 10 the process that you've been doing. I'm not going to 11 comment on all the details of the changes, but
12 overwhelmingly, for the most part, it's very positive and 13 I really appreciate it.
14 I am grateful for the transit app. I think the
15 buses are very reliable and on time. I think they're 16 safe and they're clean. I still see the problem with 17 everyone trying to put a dollar bill in the machines, but 18 I remember when you went back to that, but I sure wish 19 people would get the tap card. And it's a real bargain, 20 especially for seniors.
21 I would like to say that I've taken the 3 bus
22 extensively and the 7, and I really don't see that much 23 difference in reality taking the Local. I think it's a 24 good thing to consolidate it and get more so it's
25 stopping at the Local. The big problem is when there's

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Packet Pg. 964 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 48 1 traffic on Lincoln Boulevard and that's messing up 2 everything. So I do hope that they open up those lanes. 3 One thing I'd like to say is I do hope at some
4 point you could get possibly the goods service you have 5 at your 4th and Broadway store to get like T-shirts and 6 different things that will promote the Blue Bus, and I 7 think that will be a good thing eventually. So I just 8 want to particularly thank you over the years for all the 9 good process that you have and listening to the people 10 and I urge people to get out of their cars a little bit 11 more often and get on the bus.
12 MR. JOSH FRANCIS: All right. Jerry, thank you
13 very much for that comment. So I will go ahead and move 14 on to the next speaker, Owen. So, Owen, I'm going to go 15 ahead and allow you to unmute and if you can say your 16 first and last name and city of residence and then make 17 your public comment.
18 MR. OWEN GORMAN: Hi. Thank you so much. My
19 name is Owen Gorman and I am a resident of Los Angeles. 20 I live in the West Adams neighborhood. And for my job, I 21 am a transportation coordinator at a large tech company 22 in Playa Vista. And I happen to commute there different 23 ways myself. I usually ride my bike, but a lot of times 24 I'll take a combo of the Expo Line and Line 14. So I'm 25 really familiar with Line 14 and I promote it to a lot of

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Packet Pg. 965 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 49 1 our employees when they're looking for ways to commute to 2 the office.
3 I just wanted to express my concern with changes
4 to the stops in the Playa Vista neighborhood because this 5 is the one bus that is most popular among our employees 6 and the bus that I take to work as well, and it looks 7 like it's trying to be rerouted to Jefferson to beeline 8 it to the mall area in -- right over there in Playa
9 Vista. So in conclusion, I just hope you would
10 reconsider cutting out that leg of the line. There's 11 tons of offices and employers and people living in Playa 12 Vista. We need every bit of public transit there to get 13 people out of their cars, and I know the employees at my 14 office would really appreciate it. So thank you very 15 much.
16 MR. JOSH FRANCIS: All right. Thank you very
17 much, Owen. We appreciate that comment. And I will go 18 ahead and move on to our next speaker. And just wanted 19 to -- just wanted to note, too, that Michael Harris is 20 the last speaker with their hand raised. So, again, we 21 will be here until 8 p.m., so if you do have another 22 comment that you would like to make, please feel free to 23 raise your hand and get back into the queue.
24 So with that, Michael, I will go ahead and let
25 you unmute yourself. If you can say your first name,

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Packet Pg. 966 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 50 1 last name, city of residence and then you can provide 2 your public comment.
3 MR. MICHAEL HARRIS: All right. Can you guys
4 hear me?
5 MR. JOSH FRANCIS: We can.
6 MR. MICHAEL HARRIS: Okay. Perfect. So my name
7 is Michael Harris, and I have been a longtime resident in 8 Santa Monica in the Wilshire Montana neighborhood. So I 9 was kind of multitasking so I kind of, I guess, missed 10 out a slide or two, but the one thing I really appreciate 11 is the return of the route -- I think it's the Route 41, 12 if I'm not mistaken. It is.
13 I like the way how you restored the Route 41 to
14 come back into Ocean Park again as well as the return of 15 the Route 44 service from SM -- at 17th Street SMC
16 Station to the Bundy -- excuse me, the main campus and to 17 the Bundy Campus via Ocean Park Boulevard as well as the 18 extension of the Route 43 to 7th and San Vicente, and I 19 think that's really a good convenience for it.
20 So my only concern is that there is no changes
21 to the -- to the Line 10 service, and I still wish that 22 if you could add more service to the Rapid 10 from Union 23 Station to Santa Monica as well as restoring the weekend 24 service from Union Station to Santa Monica because it is 25 sort of an inconvenience, especially when it comes to

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Packet Pg. 967 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 51 1 like, taking the train from Union Station to Santa Monica 2 with a transfer, especially as it gets crowded in some 3 parts of the day.
4 And then I would really wish that if you do plan
5 to improve Rapid 10 service, I would love for you to make 6 a beginning stop at the Patsaouras Bus Plaza because
7 yesterday I was coming back from a Metrolink train and it 8 dropped me off way on the back end of Union Station, so I 9 had to make a rush all the way to the front of Union
10 Station, almost nearly missing the bus, but I made it 11 there just in a minute time.
12 So I would really appreciate that you would
13 improve Rapid 10 service along with the return of the 14 weekend service, improved weekday frequency as well as 15 restoring the beginning stop at the Patsaouras Bus Plaza. 16 Thank you.
17 MR. JOSH FRANCIS: All right. Thank you very
18 much, Michael, for your comments. And I'm going to go 19 ahead and move on to the next speaker, Bill. Bill, I'll 20 go ahead and allow you to unmute. If you could say your 21 name and city of residence and then provide your public 22 comment.
23 MR. BILL LAM: You-all can hear me, right?
24 MR. JOSH FRANCIS: We can.
25 MR. BILL LAM: Okay. Good. So my name is Bill

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Packet Pg. 968 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 52 1 Lam. I live -- I'm a longtime resident in Monterey Park. 2 I've been using Big Blue Bus in the past. One of the
3 things that I don't like is I don't like canceling the 4 Rapid free 7 and Express 7 because people really use
5 those free bus lines for faster trips. So I don't
6 want -- I want you guys to keep the Rapid 3, 7, and
7 Express 7 on the map. For Route 1, extend the -- from -- 8 the route from traffic circle to Lincoln and California 9 so that people can have a better opportunity to transfer 10 with Route 18 to Marina del Rey at California and
11 Lincoln, I'm assuming.
12 For Route 5, I'm in support of restoring the
13 weekend service, as that follows on weekdays from Palms 14 to Santa Monica -- to downtown Santa Monica and on
15 weekends from Century City to 17th Street SMC Station. 16 For 7, maintain the Beverlywood area with free morning 17 westbound trips and the free afternoon eastbound trips. 18 And for 14, maintain service to Playa Vista and keep the 19 K Line connection on the north side. Continue on Bundy 20 north of Wilshire, then Montana, San Vicente, and then 21 the VA Hospital Station.
22 And last thing is maintain 41 and 42 with 41
23 going clockwise, 42 counterclockwise by just focusing on 24 20th and 14th instead of 17th Street. And last -- well, 25 actually two more, which is support 43 to extend down to

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Packet Pg. 969 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 53 1 connect with Route 9, but add a midday service as well, 2 but I wish there could be a streamline travel on San
3 Vicente all-day service from downtown Santa Monica to the 4 VA Hospital at least.
5 And last one is for 44. Route 44 should focus
6 on 14th Street instead of the 17th Street because, you 7 know, I'm worried about, like, traffic congestion on 17th 8 Street if this was -- if this were to happen. So this is 9 all my comments. Thank you so much.
10 MR. JOSH FRANCIS: All right. Thank you very
11 much, Bill. So we will go ahead and move on to our next 12 speaker. And as a reminder, this next speaker is the 13 last hand that I see raised. So if you do have any
14 additional comments, please feel free to raise your hand. 15 Roland, I'm going to go ahead and allow you to unmute, if 16 you can say your name, city of residence and then provide 17 your public comment. And, Roland, you do need to unmute 18 yourself. There you go.
19 MR. ROLAND WEST: Yes. Can you hear me? Okay.
20 That's great.
21 MR. JOSH FRANCIS: We can hear you.
22 MR. ROLAND WEST: Okay. My name is Roland West
23 and I'm from South Los Angeles. This is my first year 24 actually riding the Big Blue Bus. I never heard of it 25 before, but I connect from Los Angeles to the 3 and

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Packet Pg. 970 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 54 1 basically, I would say the 3 is pretty great, you know 2 what I mean. It's not really a bad bus. It's fairly
3 clean, you know, most of the time.
4 And I just want to say, you know, for me
5 transferring from the Metro to the 3 at LAX, most of the 6 time, the drivers don't stop at the service stop, which 7 is a negative thing to me on the 3 because they see
8 people that are sitting there at the bench waiting for 9 the bus, and if you don't jump up or you're not standing 10 there, they'll pass the stop up.
11 And that is not the way that bus drivers should
12 operate. I'm an actual bus operator myself, going to 13 motorcoach operating.
14 And when I was trained to drive, you have to
15 stop at the service stop for at least a couple of seconds 16 to a minute, you know, because there's disabled people, 17 there's people that can't just jump up for the bus driver 18 or the operator, you know, when they see them coming in 19 to LAX. You know what I mean? And the buses are just 20 driving past the stop. Like, if you're not standing
21 there, they'll pass the stop right up.
22 And I'm like, that's not right because there's
23 people that could be late to work or to their doctor's 24 appointments because you did not stop at the service stop 25 to give these people an opportunity to get up off of the

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Packet Pg. 971 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 55 1 bench that they're actually standing at your post stop. 2 You know, just because they're not standing
3 there, doesn't mean that you shouldn't stop at the stop 4 for at least 30 to 60 seconds, a minute, give these
5 people a moment to get up, because I've missed this bus a 6 couple of times going to work and I work in Playa Vista 7 Westchester area.
8 I'm a driver at the moment for LMU. And these
9 people pass me up and I'm like, hey, man, now I've got to 10 wait another 15 minutes for this bus and I'm going to be 11 late to work because the bus driver never stopped.
12 And they've done it, I've seen, to a couple of
13 other people that are sitting there waiting. And they're 14 like, hey, man, the bus didn't even stop. They look down 15 at the phone, and looked back up, and the driver is gone. 16 I'm like, why didn't he stop or she didn't stop, you 17 know, to give these people an opportunity, you know what 18 I mean, because I don't know if the driver trainers that 19 aren't telling these people to do this or their safety 20 managers aren't telling them that they're supposed to 21 stop at service stops. Don't just pass service stops up 22 because there's disabled people that are not going to be 23 able to just stand there waiting for the bus or jump up 24 too fast.
25 Other than that, you know, the buses, you know,

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Packet Pg. 972 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 56 1 they may be a minute or two, three minutes late, that's 2 not too bad, but they should actually start stopping at 3 service stops for at least 60 seconds or so. Or look to 4 see that there's people, you know, that are sitting there 5 at the stop. It's not that they're roaming off or
6 they're far away from the stop.
7 They're actually at the stop. You have to give
8 them a moment because some people can't just get up.
9 They're not well-bodied, you know. And I think the
10 drivers have a sense of they don't really care, like, if 11 you're not there or standing, they don't, you know, think 12 that they're supposed to stop. And they're a service to 13 the community. You have to stop for these people to give 14 them an opportunity to get on the bus.
15 But other than that, you know, the bus system
16 seems pretty okay to me. I appreciate you guys letting 17 me, you know, give my comment. Hopefully, you know,
18 they'll have a better trainer, someone will, you know, 19 address that so the drivers don't think that it's okay. 20 MR. JOSH FRANCIS: All right. Thank you so
21 much, Roland. We appreciate that comment. And just so 22 everyone knows that we are at the end of the speakers on 23 the public comment portion, so I'll give everyone a
24 minute. If you do have any additional comments, please 25 feel free -- we can -- we do have time, so we can give

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Packet Pg. 973 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 57 1 anyone who would like to make any follow-up comments, 2 additional time to make those. If we don't have any,
3 then -- and I see one just came up, but then we will go 4 through and we will provide clarifying responses to some 5 of the questions that we received.
6 So first, I'm going to go ahead and allow Debra
7 to make her public comment. So, Debra, I'm going to
8 allow you to unmute. If you could provide your name,
9 city of residence and then provide your public comment 10 for us.
11 MS. DEBRA SHEPARD: Hello. My name is Debra
12 Shepard and I live in the city of Santa Monica. And the 13 comment that I would like to leave is regarding Route 7. 14 I've had an issue with drivers on Route 7 not stopping at 15 some of the stops like 4th and Pico, and then the driver 16 want to argue with me that that's -- whether or not
17 that's an actual stop.
18 And then last Friday, we had a driver who let me
19 and my daughters out in an open lane of traffic at
20 Sepulveda and Pico. So those are safety issues and I 21 think they need to be addressed. And it's also about the 22 demeanor of the drivers who are refusing to stop at the 23 stops that are actually part of Route 7. Thank you.
24 MR. JOSH FRANCIS: All right. Thank you so
25 much, Debra, for your comments. Again, we do -- we don't

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Packet Pg. 974 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 58 1 have any other speakers at the moment, so, again, if you 2 do have any follow-up comments that you would like to 3 make, you know, please feel free to raise your hand.
4 Otherwise, we will start to go through some of the
5 questions that we received. But as a reminder, as this 6 is a public hearing, we do want to make sure that we
7 incorporate any and all the public comments that we
8 receive.
9 So I did see another hand get raised, so, Jerry,
10 I'm going to go ahead and allow you to make another
11 comment for three minutes. So if you can just, again, 12 state your name, city of residence, and then provide your 13 public comment.
14 MR. JERRY RUBIN: Well, thank you. Jerry Rubin,
15 longtime Santa Monica resident. And since you're giving 16 a little bit of extra time, I'm going to say that
17 overwhelmingly what I've seen over the decades I've been 18 riding is you got some really, really great drivers and, 19 you know, I don't want to compare with other bus
20 companies, you know, but Santa Monica is really exemplary 21 and I think you should be proud of that.
22 Drivers are great, and my gosh, I don't know if
23 I'd have the patience sometimes when things are rough 24 there and they have to pay attention to what's going on 25 with the fare box or different questions or someone

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Packet Pg. 975 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 59 1 running out in the street expecting them to stop after 2 they leave their stop. That's a safety issue, you can't 3 do that.
4 I do agree with the previous speaker, I don't
5 know how it would be. I think it's good, I try to stand 6 up and lift my hand up so the driver knows that I'm ready 7 to get on the bus. But for people with disabilities or 8 others, I can see it. So just a little more
9 understanding of that, and I'm sure the drivers would not 10 object to that so they could stop and -- but for the most 11 part, I got to say, I wouldn't be able to make it without 12 the Blue Bus. So I just want to thank you very, very 13 much.
14 MR. JOSH FRANCIS: All right. Thank you, Jerry,
15 thank you again for that comment. And, again, that is 16 the last hand that I see raised. So what I will do,
17 since we do have some time, we did want to, of course, 18 address any of the questions that we did receive. So, if 19 you do have additional feedback, please feel free to 20 raise your hand, but I'm going to, at this time, pose 21 some of these questions that we have received through our 22 chat to Melissa, Alfredo, and other members of the Big 23 Blue Bus team who may be on.
24 So, one of the questions that we did receive,
25 Alfredo and Melissa, was in regards to the Rapid 12 and

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Packet Pg. 976 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 60 1 there was a question revolving around the increase in 2 frequency to help relieve overcrowding. And so I think 3 they wanted more specifics on what will be done on that 4 line to help relieve that current overcrowding that may 5 exist.
6 MS. MELISSA SATHER: Yeah. I can start and
7 then, Alfredo, if you want to follow up. So on Rapid 12 8 looking at increasing service to seven and a half minutes 9 in the peak direction, so making sure that when people 10 are traveling to and from the UCLA campus, we've got that 11 robust level of service there, that should help relieve 12 overcrowding. I'm not sure if there's a plan to use the 13 new 60-footers on there. Alfredo.
14 MR. ALFREDO TORALES: No, I think right now the
15 plan is to rely on frequency, so the seven and a half 16 minutes peak direction frequency, you know, we think that 17 should be enough. Right now it's every 12 minutes. It's 18 definitely not enough, you know, especially at the
19 connection with the E Line at Westwood Rancho Park. So 20 we know, just, we need more frequency there.
21 MS. MELISSA SATHER: Yeah.
22 MR. JOSH FRANCIS: All right. Thank you. And
23 then the next question that we received was regarding Big 24 Blue Bus Route Rapid 20 between downtown Santa Monica and 25 the current Culver City E Line Station. So I think

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Packet Pg. 977 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 61 1 they're just asking on clarification on whether or not 2 anything is happening with that line as part of this
3 plan.
4 MR. ALFREDO TORALES: You know, I'm not familiar
5 with the -- a Rapid 20 between downtown Santa Monica -- 6 oh, you know what, I do remember. This -- I think we had 7 this before the Expo line, but with the Expo line, you 8 know, I think that kind of trumped any bus service
9 between downtown Culver City and downtown Santa Monica, 10 so yeah. You know, I don't expect a service like that to 11 come back.
12 MR. JOSH FRANCIS: Okay. Thank you, Alfredo.
13 Another question that we did receive was related to if 14 anything is being done to reduce deadheading. The
15 comment was that the current plan describes Route 5 to 16 begin at 17th, when it could pick up riders on the way, 17 Route 10 -- on Route 10, every bus deadheads.
18 MR. ALFREDO TORALES: Yeah. You know, of course
19 we try to minimize deadhead whenever possible. You know, 20 we can't start every service from the yard, so there's 21 going to be inevitably some deadhead, but I can assure 22 you, we try to eliminate that as much as possible.
23 MR. JOSH FRANCIS: All right. Thank you,
24 Alfredo. And then one other question that I did see too 25 is in regards to safety at the bus stops, whether or not

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Packet Pg. 978 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 62 1 there are plans to add more lighting, moving stops to 2 accommodate safety. So if you can just elaborate on any 3 other safety initiatives that might be going on. I know 4 Big Blue Bus has made some changes that aren't related 5 specifically to this process, but, you know, will in
6 effect provide additional safety. So, Alfredo.
7 MR. ALFREDO TORALES: Yeah. You know, later
8 this year, we will be launching what we're calling the 9 Better Blue Bus Stop Project. So, you know, we have
10 plans in terms of safety to install security lighting 11 units at a lot of our stops. These things are solar
12 powered. They go on top of the poles. So that's one
13 feature.
14 And then, you know, we're looking based off, you
15 know, similar surveys and, you know, talking to customers 16 about sort of the other amenities people want at bus 17 stops, so, you know, we hope to roll out some more
18 seating and shade throughout our bus stops throughout our 19 whole network. So, you know, that's a project that you 20 should start seeing more and more of over the next few 21 months. So at this point, all I can say is stay tuned 22 for that.
23 MR. JOSH FRANCIS: All right. Thank you,
24 Alfredo. And at the moment, I don't see any questions. 25 So if you do have a question that you would like

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Packet Pg. 979 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 63 1 clarified, you can go ahead and put that into the Q&A 2 chat and we will answer that at this time. If you do
3 have an additional public comment to make, we are still 4 accepting those.
5 So if you do have that, please raise your hand
6 and we can give you three minutes. As a reminder, this 7 public hearing will go and we will be on until 8 p.m. So 8 we still have about 30 minutes. So please feel free if 9 anything else comes to mind, you can raise your hand or 10 provide a comment in the Zoom chat.
11 And then at this time, I did want to remind
12 everyone about our in-person public hearing on Saturday 13 at 10 a.m. So we will have coffee, so, you know, if you 14 want to join us at that public hearing, we'd love to have 15 you. It's at the Virginia Avenue Park. So please, if 16 you would like any more information on that, you can 17 visit our website at brighterbluebbb.com.
18 Additionally, I would encourage everyone who
19 attended tonight, if you haven't already, to please
20 review the draft service changes. That document, it's 21 also available on our brighterbluebbb.com website. So we 22 do have a PDF. It's available in both English and
23 Spanish, so you can review that. And then we have an 24 accompanying survey.
25 So after you review that, if you can please take

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Packet Pg. 980 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 64 1 our survey, that will help Melissa and her team inform 2 the next and final draft of this service plan that will 3 go to the city council for adoption. So we would
4 appreciate any and all feedback. And, again, you do have 5 until May 24th to provide that feedback and that's also 6 when the survey will close. So just wanted to add that 7 reminder.
8 And let me see. We just got one question, it
9 looks like, so let me just see if it is a question here. 10 All right. So I'll start with this one. So, they would 11 like to confirm if Route 14 stops in Playa Vista were 12 eliminated due to low ridership, and if there are further 13 reasons and if you can share the reasons for the changes 14 to the Route 14.
15 MR. ALFREDO TORALES: Hi. Yeah, I think the
16 idea there was, as was mentioned with one of the
17 comments, just the idea that if you're on Centinela and 18 you're trying to make it to the Culver City Transit
19 Center or the, you know, West Culver City Mall, that, you 20 know, just take Jefferson as sort of a more direct
21 option. But, you know, again, we appreciate your
22 comment. It's something we can take a look at as we get 23 more comments over the next few weeks. So thank you. 24 MR. JOSH FRANCIS: All right. Thank you,
25 Alfredo. Another comment that came in is regarding

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Packet Pg. 981 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 65 1 buses, and they mentioned some of the buses that are used 2 on Route 16, 18, and the 40s routes are older and tend to 3 break down, and so they are wondering if there are any 4 plans to replace some of the older buses with new buses. 5 MR. ALFREDO TORALES: Yes. Those are our
6 smaller buses. They're, I think, 32-foot buses. We are 7 in the process of procuring 32- or 35-foot buses to
8 replace most of those older buses. So these would be
9 better electric buses. So, you know, I don't have the 10 timeline off the top of my head, but I think in the next 11 year or two.
12 MR. ROBERT MCCALL: Yeah. I'm just going to
13 add, I think we're looking at getting -- we have an order 14 for another 15, 30- to 35-foot buses that should be
15 arriving March 2025.
16 MR. ALFREDO TORALES: Thank you, Robert.
17 MR. JOSH FRANCIS: All right. So, again, if you
18 do have any other questions or if you would like to make 19 a public comment, please feel free to raise your hand or 20 put that into the Zoom chat. We did get one more
21 question and I think we may have covered this at the 22 beginning, but if we can just provide that clarification 23 again. Alfredo, they are just asking, is there a plan 24 for electric buses in the near future?
25 MR. ALFREDO TORALES: Yes. You know, we have a

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Packet Pg. 982 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 66 1 goal to go 100 percent battery electric -- to have 100 2 percent battery electric fleet by 2030. You know, it's a 3 very aggressive goal, but that's what we're aiming
4 towards. So basically at this point, every single bus 5 that we buy is battery electric. Yeah, so if that
6 answers your question.
7 MR. JOSH FRANCIS: Great. Thank you, Alfredo.
8 All right. And, again, I don't see any other hands
9 raised or any questions in the Zoom chat. So if I did 10 miss any question that you may have had in the chat, 11 please feel free to put those in now. All right.
12 We just got one more question, so I'll go ahead
13 and read that. And this comment is asking for
14 clarification regarding when the increase in frequency on 15 the Route 2 will begin. So, Melissa, and -- if you could 16 just go over some of the timeline and when some of these 17 changes, if approved by the city council, when those 18 would take effect.
19 MS. MELISSA SATHER: Yeah, so this is proposed
20 to be a five-year plan. So starting, you know, with
21 implementation 2025, you know, kind of puts us through to 22 2029. The goal would be that when the D Line extension 23 opens to Westwood VA, anticipated 2027, that that's when 24 we would be making the D Line related service changes. 25 So increase in frequency on Route 2, increase -- changing

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Packet Pg. 983 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 67 1 those alignments on Routes 14, 15, 16, and similar 2 changes not until the D Line is open.
3 MR. JOSH FRANCIS: Great. Thank you, Melissa.
4 All right. Again, we don't have any other speakers -- 5 oh. And as I said that, we did have someone who raised 6 their hand. So, Mary Ann, I am going to go ahead and
7 allow you to unmute. If you can say your name, city of 8 residence and you can provide your comment at this time. 9 MS. MARY ANN RYAN: Okay. Mary Ann Ryan. My
10 residence is Santa Monica. And like one of the previous 11 commenters, I've never owned a car. I moved here from 12 New York City, so public transportation is it. I really 13 appreciate hearing the proposed restoring of the 41
14 service on the weekends because that's really, really 15 important for a lot of people, I think.
16 And I'm wondering for some of the proposed
17 changes that don't tie in with the D, you know, the Metro 18 D train opening, will some of the changes, particularly 19 for the 18, the 41, the No. 2, will they be phased in 20 earlier than the opening of the new stop?
21 MS. MELISSA SATHER: Yeah. So -- and, Alfredo
22 and I, we haven't talked specifics on, you know, the 23 phases and the amount of service increases for each
24 phase, but the idea is that, yeah, changes that aren't 25 dependent on other factors like the opening of the D Line

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Packet Pg. 984 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 68 1 or the opening of new service to LAX, some of those 2 changes can happen earlier because they're independent of 3 other things that are happening.
4 At this time, I can't say which route changes
5 would happen first. And but there -- it would be kind of 6 a phased approach over the next couple of years,
7 starting, you know, I think, with service changes in
8 2025. That sound about right, Alfredo?
9 MR. ALFREDO TORALES: Yeah. Definitely, you
10 know, after this entire process is complete and we go to 11 our council, you know, we'll have a better idea of like 12 what -- how we can implement these over the next five 13 years. Some of the things that might be sort of low
14 hanging fruit maybe is span expansions. Those are
15 sometimes a little easier.
16 So, like, one of the questions we just had about
17 the 2, you know, we're not going to get to 10 minutes 18 before the D Line opens, but we might be able to, you 19 know, have Route 2, for example, just start a little 20 earlier than it is now and a little later or operate a 21 little later into the evening. So some of those
22 improvements might be made before sort of some of these 23 frequency improvements.
24 MR. JOSH FRANCIS: All right. Thank you,
25 Alfredo. And thank you for the comment and question. We

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Packet Pg. 985 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 69 1 do have another speaker. So, Dominic, I will go ahead 2 and allow you to unmute and if you can provide your name 3 and then your city of residence and provide your public 4 comment.
5 MR. DOMINIC SARABIA: Yeah. You can hear me,
6 right?
7 MR. JOSH FRANCIS: We can, yes.
8 MR. DOMINIC SARABIA: So my name is Dominic
9 Sarabia. I'm from Hesperia. My question is about Route 10 14 being extended to Culver City. Is that going to
11 happen before the five years, or is that going to happen 12 around the five years?
13 MS. MELISSA SATHER: That one is dependent on
14 kind of working with the Culver City bus, LA Metro, and 15 the Transit Center. So I think that one, you know, it's 16 going to require some coordination with other partners, 17 so the timeline on that is still to be determined.
18 MR. DOMINIC SARABIA: Okay. Thanks.
19 MR. JOSH FRANCIS: Sorry about that. Thank you,
20 Dominic, for your comment and question. All right. And, 21 again, just as a time check, we do have until 8 p.m. So, 22 again, if you do have any other comments or questions, 23 you can feel free to make those at this time. We will be 24 on until at least 8 p.m. to answer that.
25 And, again, we do have the in-person public

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Packet Pg. 986 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 70 1 hearing, so that will be another opportunity to provide 2 that feedback, and, of course, we are accepting feedback 3 until Friday, May 24th, at 5 p.m. So there are a few
4 ways listed on the screen here.
5 So if you do have any more thorough feedback
6 that you would like to provide, you can do that in
7 writing. We would also encourage, again, anyone here who 8 hasn't, if you can take our survey so that we can receive 9 some of that more specific feedback that I know will be 10 very helpful for our team throughout this process.
11 All right. We just received another question.
12 And, again, this was answered, but, Alfredo, I'll let 13 you -- sorry, Melissa or Alfredo, I'll let you answer 14 this one. But they're just asking when the Rapid 12
15 frequency change is going to be implemented. So, again, 16 just to clarify, I'll let Melissa provide that update on 17 the timing and this is sort of true for most of these 18 service changes, but, Melissa, if you want to go ahead 19 and clarify that.
20 MS. MELISSA SATHER: Yeah, we haven't figured
21 out the final phasing yet. You know, that will come
22 after we've solidified the final plan, since, you know, 23 we do expect to be making some updates between now and 24 what's formally adopted or presented to Council in July. 25 The goal is going to be to phase in changes, you know,

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Packet Pg. 987 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 71 1 incrementally over a series of service changes.
2 Obviously going to want to prioritize ones that
3 are going to provide, you know, large benefits to riders, 4 but also we have to figure out how many service hours we 5 can increase. In each change, frequency changes tend to 6 be, you know, require a lot more hours than some other, 7 you know, either alignment changes or span changes. So 8 it's all still to be determined. You know, that will
9 kind of come as next steps.
10 MR. JOSH FRANCIS: All right. Thank you,
11 Melissa. And then we have another question here in the 12 chat asking if there are any plans to add seating at 4th 13 and Pico for Route 7. Just to go back to a comment that 14 was made a little while ago, so there is another effort 15 by Big Blue Bus called the -- Alfredo, I believe it's the 16 Better Blue where they are looking at bus stop
17 improvements.
18 And so that's not a part of this specific
19 effort, but certainly Big Blue Bus and the City have 20 several efforts going on right now to address Big Blue 21 Bus service, but, Alfredo or Robert, if you wanted to 22 expand on that at all, I think that might be appreciated, 23 so --
24 MR. ALFREDO TORALES: Yeah. Again, yeah, it's
25 the Better Blue Bus Stops project. Again, we've taken

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Packet Pg. 988 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 72 1 some surveys in recent months. We've talked to people 2 last year. We had a bus stop amenity study done where we 3 looked at all the amenities, amenities being seating, 4 shade, you know, real-time signage at all our stops. It 5 was a big -- you know, an inventory of all those
6 amenities at all our stops.
7 So now we're looking at how or what stops to
8 prioritize for improvements in terms of amenities. So 9 the 4th and Pico stop, if I'm correct, is referred to -- 10 the one right in front of the high school. You know, I 11 don't know if that person can confirm that, but, you 12 know, I'll note it down and we'll see where that one is 13 in terms of the priorities for future seating.
14 MR. JOSH FRANCIS: Thank you, Alfredo. And I'll
15 look out if there is any follow-up on that. And they 16 were just asking if there is a link for that Better Blue 17 process, if there's a link that can be provided with any 18 updates. So is that on the Big Blue Bus site yet,
19 Alfredo, or will that be coming soon? Maybe Robert can 20 answer that.
21 MR. ALFREDO TORALES: Yeah, Robert, are you
22 going to --
23 MR. ROBERT MCCALL: Yeah, I can jump in and
24 answer this one. So, yeah, there is -- there's not a 25 direct link to get to the project page, but if you visit

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Packet Pg. 989 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 73 1 bigbluebus.com/betterblue, you can read about the
2 project. We'll be working in the coming weeks to share 3 more broadly with our customers about the amenities and 4 providing a way for them to track progress as we update 5 our bus stops within our system with greater amenities. 6 So definitely more details to come soon, but if
7 you'd like to kind of get an early preview, you can
8 visit, again, bigbluebus.com/brighterblue -- I'm sorry, 9 betterblue.
10 MR. JOSH FRANCIS: All right. Thank you very
11 much, Robert. And I did see another hand raise from
12 Margarita, and I believe Margarita is one of our Spanish 13 speakers. So Jessica on my team or, Alfredo, if you're 14 able to respond if it's a question. If not, Margarita, 15 we will go ahead and allow you to --
16 MS. MELISSA SATHER: Hang on. Josh, if you have
17 the interpretation thing at the bottom of your screen and 18 you click on that and default it to English, because I 19 know last time we had -- the language -- yeah, if you 20 select the language, you should be able to hear the
21 response in your preferred language selection.
22 MR. JOSH FRANCIS: All right.
23 MS. MARGARITA TORRES: (Comment given in
24 Spanish.)
25 MR. JOSH FRANCIS: All right. Thank you very

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Packet Pg. 990 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 74 1 much. And just as a note too, we do have the survey for 2 this effort in both English and Spanish. So we invite 3 anyone who does -- who would like to take that survey in 4 Spanish, that is also available on the
5 brighterbluebbb.com website, and, in fact, the entire 6 website is available in Spanish. If you go to that
7 website, there is an option to go to a clone of that
8 website, but it is in Spanish and that's where the survey 9 is for those who need that.
10 So thank you very much for that comment. And at
11 the moment, I don't see any other speakers. We do have 12 about eight minutes. So if you have any last comments or 13 questions, please either put that in the chat or raise 14 your hand. We will be ending this meeting right at 8 15 p.m., but, again, we will have another opportunity for 16 public comments at our Saturday meeting and that's at 10 17 a.m. at Virginia Avenue Park as well.
18 Again, we have our survey, so we encourage
19 everyone to take that. You can also let -- if you ride 20 with anyone regularly and want to let them know, we would 21 appreciate any promotion of that survey that you could do 22 for us.
23 We will be promoting that survey through May
24 24th as well. So you may see some additional
25 correspondence come out through e-blasts, through text

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Packet Pg. 991 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 75 1 messages and, you know, the flyers will still be on the 2 bus with the information on how to access our website 3 too. So please keep an eye out for some of that.
4 Yeah, someone is asking if we can post the link
5 to the proposed changes and survey in the chat. So, yes. 6 As a reminder, and I will go ahead and respond to this 7 comment with that link, but the website for this project 8 is brighterbluebbb.com. So I'll go ahead and send that 9 to the person asking, but on that website, you know, it 10 does include the draft recommendations as a PDF that you 11 can download.
12 There's also an option to flip through it on the
13 website, so there's an embedded feature on the website 14 there too. And then, again, the survey is available on 15 the website as well. That's also embedded, but you can 16 also click through to that survey and provide your
17 feedback that way.
18 All right. And then I do see another hand
19 raised from Bill. So, Bill, I'm going to go ahead and 20 allow you to unmute and, again, if you can just say your 21 name, city of residence and then make your public
22 comment.
23 MR. BILL LAM: Hi, I'm sorry. I forgot to add
24 one more comment earlier that I spoke. So yes, I'm Bill, 25 Bill Lam from Monterey Park. I live in Monterey Park.

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Packet Pg. 992 Attachment: Attachment C - Outreach Summary (5617 : Big Blue Bus Comprehensive Operational Analysis (COA) Recommendations) 76 1 I've been using Big Blue Bus in the past. I spoke a 2 comment earlier, but I forgot one more thing to add is 3 that, yes, please keep the Hilgard Terminal bus stop
4 because, No. 1, I agree with other commenters regarding 5 bus shelters as well as restrooms.
6 But if you only focus at the Charles Young
7 building area, where will -- let me rephrase. So will 8 there be like any more bus shelters at the Charles Young 9 area as well as restrooms for bus drivers, because if 10 there's no restrooms or bus shelters over there, I mean, 11 how would people, like, you know, wait for a bus or
12 making bus drivers take a break or something like that? 13 But anyway, one more thing is that please
14 maintain the Hilgard Terminal bus stop, so during
15 weekdays in the daytime. So that's all my comments.
16 Thanks.
17 MR. JOSH FRANCIS: All right. Thank you very
18 much, Bill. And then we did get one other question, and 19 I think for this question, it might be a good time to 20 bring up another initiative that isn't a part of this 21 process, but just something that I think is good for all 22 Big Blue Bus riders to be aware of.
23 And, Robert, you may have the most knowledge of
24 this, but the safety officer's initiative that rolled 25 out, I believe a few months ago. So if you could just

Santa Monica City CouncilJuly 9, 2024

Santa Monica City Council
July 9, 2024