Cities Index.
Summary of Panel Scores and Comments

Santa Monica City Council
January 28, 2025

Document
Summary of Panel Scores and Comments
Meeting
January 28, 2025
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Santa Monica City Council
Original file
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Text extracted from the city's file for reading and search. Open the original on santamonicacityca.iqm2.com. That file is the official record.

Community Arts Resources (CARS)

CRITERIA PANEL
SCORE

MAXIMUM
POINTS
Value Add/Breadth of Service 17.33 20
Project Team 14 15
References 4.67 5
Experience 17.67 20
Demonstration of Understanding of the Project and
Goals 18.33 20
Cost 17 20
TOTAL POINTS 89 100
Panelist Comments
• Value Add/Breadth of Service:

CARS demonstrated a comprehensive approach, offering industry best practices and extensive experience in public arts programming. Their communication skills and community engagement strategies stood out.
• Project Team:

The project team was well-rounded, with clear expertise and experience relevant to the Santa Monica Airport Arts Studios. Their understanding of project goals and effective communication were praised.
• References:

Strong references confirmed their successful track record managing similar projects. • Experience:

Extensive experience with arts programming, festivals, and community engagement.

The proposal demonstrated financial stability and proven success with public entities. • Demonstration of Understanding of the Project and Goals:

CARS’ proposal showed a deep understanding of the project scope, goals, and community needs. Their plan was detailed and innovative. • Cost:

The cost proposal was balanced, focusing on programming over overhead, with sustainable funding strategies.

Bridge Street

CRITERIA PANEL
SCORE

MAXIMUM
POINTS
Value Add/Breadth of Service 13.3 20
Project Team 9 15
References 3.67 5
Experience 13 20
Demonstration of Understanding of the Project and
Goals 11.67 20
Cost 12 20
TOTAL POINTS 62.7 100
Panelist Comments
• Value Add/Breadth of Service:

Bridge Street showed strength in event production but lacked a clear focus on community-based arts programming.
• Project Team:

The team demonstrated expertise in event management but lacked comprehensive experience in ongoing arts programming.
• References:

Provided strong references, though their relevance to sustained programming was limited.
• Experience:

Event production experience was solid, but ongoing project management experience was lacking.
• Demonstration of Understanding of the Project and Goals:

The proposal emphasized marketing and high-profile events rather than artist development and community building.
• Cost:

A large portion of the budget was allocated to marketing, with less emphasis on artist support.

Carl Berg

CRITERIA PANEL
SCORE

MAXIMUM
POINTS
Value Add/Breadth of Service 7.33 20
Project Team 5.67 15
References 2 5
Experience 6.67 20
Demonstration of Understanding of the Project and
Goals 7 20
Cost 4.67 20
TOTAL POINTS 33.3 100
Panelist Comments
• Value Add/Breadth of Service:

The proposal focused primarily on curation, with limited insight into broader programming needs.
• Project Team:

The team lacked depth and comprehensive management experience. • References:

References were incomplete and did not fully support the proposal. • Experience:

Limited experience beyond curation; lacked evidence of managing complex, ongoing projects.
• Demonstration of Understanding of the Project and Goals:

The proposal did not clearly articulate a plan for project implementation. • Cost:

The budget was unclear and heavily weighted toward salaries over programming.

Maxima Art Initiative

CRITERIA PANEL
SCORE

MAXIMUM
POINTS
Value Add/Breadth of Service 13 20
Project Team 9.33 15
References 3.67 5
Experience 18.33 20
Demonstration of Understanding of the Project and
Goals 13.67 20
Cost 13 20
TOTAL POINTS 71 100
Panelist Comments
• Value Add/Breadth of Service:

Innovative ideas were presented, but the proposal lacked clear pathways for execution. • Project Team:

The team was overly reliant on one individual, limiting overall capacity. • References:

References were positive but raised concerns about follow-through and financial stability .
• Experience:

Strong historical achievements, but the focus on past work overshadowed future plans. • Demonstration of Understanding of the Project and Goals:

The proposal lacked clarity on long-term sustainability and development. • Cost:

The budget was imbalanced, with excessive focus on salaries and insufficient investment in programming.

All Evaluation Panel Scores
CRITERIA CARS Bridge
Street
Carl
Berg Maxima MAXIMUM POINTS
Value Add/Breadth of Service 17.33 13.3 7.33 13 20
Project Team 14 9 5.67 9.33 15
References 4.67 3.67 2 3.67 5
Experience 17.67 13 6.67 18.33 20
Demonstration of Understanding of the
Project and Goals 18.33 11.67 7 13.67 20
Cost 17 12 4.67 13 20
TOTAL POINTS 89 62.7 33.3 71 100

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